Blogs Introduction: If you’re a marketing manager, chances are you’ve heard the term atslēgvārds cannibalization thrown around. But ko is keyword cannibalization? In short, it’s a situation in kas multiple pages on your website compete against each other for rankings in meklēt engine results pages (SERPs). Let’s break it down further.

Kas izraisa atslēgvārdu kanibalizāciju?

Keyword cannibalization occurs when you have multiple webpages targeting the same keyword or phrase. When this happens, the search engine algorithm has difficulty determining which page should be ranked higher in SERPs. To further complicate matters, if two pages are competing for the same keywords, neither of them will rangs as high as they would if they were targeting different keywords. This can result in both pages ranking lower than expected, leaving potential customers unable to find what they are looking for.

Kā izvairīties no atslēgvārdu kanibalizācijas?

The best way to avoid keyword cannibalization is to ensure that your website saturs is optimized for one main keyword per page. For example, if you are running a blog about SEO and digital marketing, make sure that each post targets a single main keyword or phrase instead of trying to optimize for multiple keywords at once. Additionally, keep an eye out for duplicate content so you can ensure that all posts are unique and targeted towards different keywords or phrases. You may also want to create separate versions of content that targets slightly different variations of your main keyword—this will help improve your chances of reaching potential customers who might be searching with slightly different terms and phrases than what you initially thought of.

Secinājums:

Kopumā atslēgvārdu kanibalizācija notiek tad, ja vairākas jūsu vietnes lapas ir vērstas uz vieniem un tiem pašiem atslēgvārdiem vai frāzēm, kā rezultātā neviena no šīm lapām netiek ierindota tik augstu, kā varētu būt, ja tās būtu vērstas uz dažādiem atslēgvārdiem vai frāzēm. Lai izvairītos no šīs problēmas, pārliecinieties, ka katra jūsu vietnes lapa ir optimizēta vienam galvenajam atslēgvārdam un ka no vienādojuma ir izslēgts dublējošais saturs. Veicot šos pasākumus, jūs varēsiet maksimāli uzlabot savas vietnes klasifikāciju un sasniegt vairāk potenciālo klientu nekā jebkad agrāk!