Website-Wettbewerber-Analyse

When we think about building a website, often the things that most easily come to us are mainly the niche, the Inhalt of the website, its look and feel, and its database Management System. Der Aufbau einer erfolgreichen Website ist jedoch nicht nur auf diesen Umfang beschränkt.

While selecting a popular niche and creation of suitable content for your website are both extremely important tasks but there is much more to it than was meets the eye, since ensuring success of your website is a very different story.

So, what makes a successful website? There are numerous elements that you need to focus on if you wish to erhöhen. the success rate of your website. Some of the most important elements include the use of relevant keywords for your content, having a strong marketing Strategie for your site, and Förderung of your site’s content across various social media platforms.

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Wenn Sie ein bisschen ForschungSie werden feststellen, dass fast jede Website mit hohen Leistungsmerkmalen über eine gut definierte Strategie für alle oben genannten Elemente und mehr verfügt. Unter diesen Websites sind Ihre Konkurrenten diejenigen, die sich mit ähnlichen Inhalten wie Ihre beschäftigen.

Wenn Ihr Wettbewerber Websites belegen bereits die vordersten Plätze in der Suche Wie stellen Sie sicher, dass Ihre Website die bereits auf der Ergebnisseite der Suchmaschine aufgeführten Websites übertrifft? top? In such a scenario, Search Engine Optimization or SEO will help you improve the rankings of your website, that is, the position in die your website appears when someone searches for something related to your niche in a search engine. Improving the SEO ranking of your website essentially means improving the traffic of your website, because the higher your website appears on the search engine results page, the better chance it has of being visited.

There are tons of ways to improve the SEO ranking of your website. For instance, your site’s SEO ranking improves every time you use effectively beliebte Stichwörter in your content. But, ever wondered, what measures your competitors might be taking in order to improve the ranking of their websites? The answer to this question lies in website competitor analysis.

Online-Wettbewerbsanalyse:

Was bedeutet er und was ist sein Zweck?

Competitor analysis is basically a strategic management process used in marketing and digital marketing, done by identifying your competitors, both current and potential, and evaluating their strengths and weaknesses. Speaking precisely, an online competitor analysis refers to a keen assessment of the strengths and weaknesses of the websites of your competitors, with regards to the strengths and weaknesses of your own website, usually done as a way to understand your Wettbewerb and improve your website’s SEO ranking. There are several benefits associated with conducting a competitor analysis. It not only helps you gain an advantage over your competitors, by giving you an insight into their weaknesses but also gives you the opportunity to understand what your website lacks in comparison to other websites. In addition to that, it helps you make adjustments to the strategy you’re using for improving the SEO ranking of your website, so that the newly modified strategy can produce better results.

Aus dem bisher Gesagten geht hervor, dass die genaue Kenntnis Ihrer Konkurrenten und die Bewertung ihrer Stärken und Schwächen ein sehr wichtiger Teil der Verbesserung der Suchmaschinenoptimierung ist. Aber wie macht man eigentlich eine Mitbewerber-Website Analyse?

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Zu den grundlegenden Schritten bei der Durchführung einer Online-Konkurrenzanalyse gehören:

1. Ermitteln Sie, wer tatsächlich Ihre Konkurrenten sind.
2. Sammeln von Informationen über die Stärken, Schwächen, Möglichkeiten und Bedrohungen Ihrer Konkurrenten, d. h. Durchführung einer SWOT-Analyse Ihrer Konkurrenten.
3. Vergleich der Stärken und Schwächen Ihrer Website mit denen Ihrer Wettbewerber auf der Grundlage der SWOT-Analyse.
4. Nutzen Sie die gewonnenen Erkenntnisse zu Ihrem Vorteil und verbessern Sie Ihre Website-Verkehr und SEO.

So einfach es auch klingt, in Wirklichkeit kann die Online-Konkurrenzrecherche eine schwierige Aufgabe sein, wenn man sie manuell durchführt, vor allem, wenn man keine Ahnung hat, wo und wie man anfangen soll. Aber es gibt keinen Grund zur Sorge, denn es gibt tonnenweise Konkurrenz Unternehmen tools available to help you get started with competitor site Analytik.

Tools zur Konkurrenzanalyse

…and why use them?

Tools zur Konkurrenzanalyse sind im Grunde genommen Marketinghilfen, die Ihnen die Recherche nach Mitbewerbern auf Ihrer Website erleichtern. Es gibt zwar eine Vielzahl von Marketing-Tools für die Konkurrenzanalyse, aber die Entscheidung, ob man sie verwenden soll oder nicht, kann verwirrend sein. Und selbst wenn Sie sich dafür entscheiden sollten, ist die Auswahl der richtigen Tools eine ganz andere Aufgabe. Im Folgenden finden Sie einige der beliebtesten Tools zur Konkurrenzanalyse und 10 Gründe, warum die Verwendung von Tools zur Konkurrenzanalyse zur Verbesserung der Suchmaschinenoptimierung der richtige Weg ist:

Strategische Inhaltsforschung mit Buzzsumo:

Current and relevant content is a very basic but equally important part of a successful website. It is easy to make the content of your website relevant to your niche, but how to know what kind of content currently works for the audience? Buzzsumo is one of the best competitor research tools out there when it comes to content management. Being one of the most popular kostenlos online competitor analysis tools for content research, it enables you to enter keywords or your competitor’s URL to reveal their top rated content, based on Kunde reactions, total engagement, social media engagement, shares over social media and so on. This makes finding trending content much easier, while giving you a clear insight into what type of content is received well by your competitor’s clientele and what content does not perform very well. While all of this is available for free, Buzzsumo even offers premium plans, with additional features, for members willing to pay for them.

Historische Forschung

Nehmen wir an, Sie erforschen eine Nische, bevor Sie ein Projekt erstellen oder eine Strategie zur Erhöhung der Sichtbarkeit in den Suchmaschinen entwickeln. In diesem Fall ist eine Konkurrenzanalyse mit einer 360-Grad-Ansicht ein Muss.
Sobald Sie sich für Ihre Hauptkonkurrenten entschieden haben, analysieren Sie eine spezifische Konkurrenz Domain für alle wichtigen Parameter mit dem SE Ranking Competitive Research Tool. Sie erhalten eine umfassende Liste Ihrer Konkurrenten in der organischen und bezahlten Suche, Schlüsselwörter der Konkurrenz finden and rankings, semantics comparison, and SERP features. Using historical data, you’ll get more insights on the website’s traffic of your rivals, target keywords, popular pages, and plenty of other Metriken. Take advantage of all the data on any domain in Competitive Research starting from February 2020.

Finden Sie aktuelle Schlüsselwörter mit SpyFu:

The importance of using top keywords for improving SEO is something every online content creator should understand. Using relevant keywords for your content may sound like a simple job but actually finding the keywords that stand a chance at improving your website traffic can be quite complex without the right website competitor analysis tool. What the freemium tool, SpyFu does is it finds you the most targeted buyer keywords in Google by your competitors, once you enter your competitor’s domain. It also provides you with their ad placements, tracks changes made in their AdWords campaign, and recommends tried and failed keywords for you to avoid among other features. All in all, it’s one of the best marketing tools for competitor analysis.

Finden und Analysieren von Backlinks mit Majestic:

Every time a website links another website, a backlink is created. Evidently, backlinks can have a powerful impact on improving website traffic and SEO. The backlinks of your competitors hold a lot of useful information. Majestic, one of the best tools to analyse competitors that focuses mainly on backlinks, provides you with details on your competitor’s backlinks, their usefulness and reliability, with the help of your competitor’s domain. While the free version provides a basic understanding of how it works, based on your needs Majestic can be even more hilfreich for analyzing backlinks with the premium plans it offers.

Verfeinern Sie Ihre Marketingstrategie mit SimilarWeb:

Die Wege Ihrer Konkurrenten und deren Kunden zu verstehen ist sehr wichtig, wenn Sie möchten, dass der Inhalt Ihrer Website mehr Besucher anlockt. Unter den zahlreichen Tools zur Analyse von Mitbewerbern ist SimilarWeb eines der am häufigsten verwendeten Tools für diesen Zweck. Dieses Tool gibt nicht nur Aufschluss über die Analysen und Online-Marketingstrategien Ihrer Konkurrenten, sondern hilft Ihnen auch, wertvolle Leads oder Partner zu finden, kommende Trendspotenzielle Wettbewerber und Kundensowie Ihre Kunden zu verstehen. SimilarWeb bietet eine begrenzte Version zur kostenlosen Durchführung von Wettbewerberanalysen, hat aber auch Premium-Pläne für detailliertere Untersuchungen.

Behalten Sie den Traffic Ihrer größten Konkurrenten mit Alexa im Auge:

Want to know how your site is performing with respect to the Leistung of the sites of your biggest competitors? Look no further. With the competitive benchmarking strategy of Amazon’s Alexa, you can easily understand how the traffic of your website compares to that of your top competitors as well as analyze your site’s traffic statistics. Alexa also offers keyword recommendations for SEO and insights on what your potential clientele might want from your site. Even though Alexa is a premium tool, you can get a 7 day free trial, in order to get an idea on what it has to offer.

Track Your Competitor’s Emails with Owletter:

Behalten Spur of your competitor’s emails is beneficial for a number of reasons, most importantly for understanding their E-Mail marketing strategy. Since it isn’t practically convenient to subscribe to the mailing lists of all your competitors and keep track of each and every one of their emails, Owletter is one of the best competitor analysis tools, designed specifically to do this for you. Owletter maintains a record of the emails of your competitors, thus enabling you to easily understand their email marketing strategy and analyze their performance and use the inference to improve your site’s SEO. Owletter offers a few premium plans to suit your needs, including a free trial period for each plan.

Überwachung der sozialen Medien Ihrer Mitbewerber mit Sprout Social:

In the modern times, social media is undeniably a very important source of website traffic. Tracking your competition’s social media posts, messages and total engagement can give you valuable insights on improving the performance of your website. Sprout Social makes this easier for you by providing you with detailed reports on your competitor’s social media content and performance, which makes it one of the best competitor research tools in the field of social media research. Sprout Social offers a free trial period as well, for you to get a glimpse of its features before opting for a paid plan.

Erfahren Sie, welche Anzeigen mit iSpionage am besten funktionieren:

Wenn Sie wissen wollen, welche Ihrer Konkurrenten in Bezug auf PPC (Pay-per-Click) am besten abschneiden, verschaffen Sie sich einen Überblick über deren Haushalt und ihre Listen mit PPC-Keywords in die Hände bekommen, dann ist iSpionage eines der besten Tools zur Konkurrenzanalyse für Sie. iSpionage stellt Ihnen all diese Daten im Wert von Jahren zur Verfügung und bietet Ihnen so ein klares Verständnis der leistungsfähigsten PPC-Strategien. Dieses Tool zur Wettbewerberanalyse bietet neben seinen Premium-Plänen auch begrenzte kostenlose Funktionen.

Get Alerts for Every Change Made to Your Competitor’s Website with Kompyte:

Manually keeping track of every little change your competitor makes can be very time-consuming and impractical. Kompyte helps you to combat this problem, by keeping track of your competitor’s sites and social media for you. Whenever your competitor makes a change to their websites or their digital campaign, Kompyte Warnungen you. Like most of the tools, Kompyte too offers a free trial period with its premium plans.

Get an Overview of Your Competitor’s Website with SEMrush or Ahrefs:

SEMrush and Ahrefs are two of the best all-in-one competitor analysis tools. From content research to digital strategy management to PPC keywords and product listings, these tools offer a breit range of opportunities to improve your site’s overall performance and SEO. Both SEMrush and Ahrefs offer a 7 day free trial period as part of their premium plans.

Sie können fragen Sie, if all-in-one competitor research tools are readily available, why anyone would opt for the tools that offer only a few services. While all-in-one tools may seem cost-effective in the long run and are extremely helpful when you want to get an overview on your competitor’s sites and strategies; tools that offer a more focused range of services can give you comparatively much deeper insights into your competitor’s individual strategies.

The above mentioned tools are only but a few of the best competitor analysis tools out there. While there are numerous tools available on the Internet, choosing the right one for you will depend both on your personal needs as well as on the need of the hour.

How to Spy on Your Competitors’ Target Keywords

For an effective search engine optimization (SEO) campaign that drives real results for your website, you must target the right keywords. Optimizing your website for irrelevant keywords will only restrict your website’s ability to Rang. Vielleicht kennen Sie bereits einige relevante Schlüsselwörter, die Sie ins Visier nehmen sollten, aber Sie können noch mehr herausfinden, indem Sie Ihre Konkurrenten ausspionieren.

HTML auf Meta-Schlüsselwörter untersuchen

When browsing a competitor’s website, inspect the HTML for the presence of Meta-Schlüsselwörter. During the 1990s and early 2000s, meta keywords were popular among webmasters because search engines used them as a ranking factor.

Damals war es für die Suchmaschinen schwierig, die wichtigsten Schlüsselwörter für Websites zu ermitteln, indem sie einfach krabbelnd sie. Um sicherzustellen, dass Websites für die relevantesten Schlüsselwörter eingestuft werden, suchten die Suchmaschinen nach Meta-Keywords. Wenn ein Webmaster seine Website für ein bestimmtes Schlüsselwort ranken wollte, konnte er es als Meta-Schlüsselwort hinzufügen.

Search engines no longer use meta keywords as a ranking factor, but many websites still display their target keywords as meta keywords in the HTML. To see if a competing website’s target keywords are used as meta keywords, inspect the site’s HTML through your web browser for the presence of the meta name=”keywords” Attribut. If you see this attribute, which is typically located near the top of the web page’s HTML, it should be followed a comma-separated list of the competitor’s target keywords.

HTML auf Titel-Tags prüfen

In addition to meta keywords, inspect competitors’ websites for Titel tags. All HTML web pages are required to have a single title tag. If a web page lacks this meta element, it won’t be valid. So, even if a competitor’s website is missing meta keywords, each of its web pages should have a title tag.

Für Ideen on which keywords you should target with your SEO campaign, look to see which keywords your competitors are using in their title tags. Like meta keywords, title tags are displayed in HTML. Therefore, you can view them through your web browser.

If you’re using Firefox, click the menu button and choose “Web Developer,” followed by “Page Source.” If you’re using Chrome, right-click anywhere on the web page and choose “View page source.” Once the web page’s HTML has loaded in your web browser, search for an opening and closing <title> tag. Within these tags is the web page’s title.

Specifically, look at the title tag used on the competitor’s homepage. While every web page contains a title tag, the homepage’s title tag usually typically includes one or more keyword the competitor is targeting.

Google Ads Keyword-Planer verwenden

Another way to spy on your competitors’ target keywords is to use Google Ads Keyword Planner. Available through Google Ads at google.com/home/tools/keyword-planner, it offers recommendations on relevant and related keywords.

To use Keyword Planner, enter the URL of a competing website and click “Go.” Google will then krabbeln the competitor’s website and return a list of the most relevant keywords associated with its content. And in this list, you’ll see the keywords’ SuchvolumenWettbewerb und durchschnittliche Angebotspreise.

Although it’s free to use, you’ll need a Google Ads account to access Keyword Planner. You don’t have to purchase ad inventory, nor does your account have to be active. However, Keyword Planner is only available through the Google Ads interface, so you’ll need an account to access and use it.

Suchrankings prüfen

You can gain insight into a competing website’s target keywords by checking its search rankings. If a competitor’s website is ranking high for a half-dozen or more keywords, it’s safe to assume he or she is targeting those keywords.

Since you don’t own or control the websites of your competitors, you won’t be able to check their search rankings using Google Suchkonsole oder Bing Webmaster Tools. But there are still ways to see which keywords your competitors’ websites are ranking for.

You can manually search Google and Bing for prospective keywords to see if a competitor’s website shows up. Alternatively, you can use a backlink analysis tool like Ahrefs to perform a complete ranking analysis. After subscribing to Ahrefs, go to the “Site Explorer” section and enter the URL of a competitor’s website. Next, select “Organic Keywords” to see a list of all keywords for which the site is ranking.

SpyFu verwenden

There are dozens of Apps, services and other tools that can help you spy on your competitors’ target keywords, but one of the most useful for this purpose is SpyFu. Originally launched in April 2005 under the name GoogSpy, SpyFu allows you to spy on both the organic and paid target keywords of your competitors.

If a competitor is advertising his or her website on Google Ads, SpyFu will reveal the keywords he or she is targeting. Keep in mind, a competitor’s paid target keywords may differ from his or her organic target keywords. Nonetheless, you can find more keywords to target with your website’s SEO campaign by spying on competitors’ paid target keywords.

Analysieren Sie den Ankertext

Sie können lernen a lot about a competing website’s target keywords by analyzing the Ankertext used in its backlinks. Most webmasters build backlinks using their website’s target keywords, as well as variations thereof, as anchor text. Therefore, if you discover that a competitor is using a specific keyword as anchor text, you may want to target it with your SEO campaign.

To see a competitor’s anchor text, use Ahrefs. Under the “Site Explorer” section — the same section to view the keywords for which a competitor’s website ranks — click the “Backlinks” tab on the left sidebar. On this page, you’ll see anchor text under the “Anchor and backlink” column.

By spying on your competitors’ target keywords, you’ll know which keywords when optimizing your website for increased search engine visibility. Just remember to avoid targeting keywords with an excessive amount of competition. You can expect to encounter some competition for most keywords, but if hundreds or thousands of other websites are targeting the same keywords as you, you’ll face an uphill battle with your SEO campaign.