Základy zmínek o značkách

SEO mimo stránky: Co jsou zmínky o značce a jak ovlivňují pozice ve vyhledávání?

Základy zmínek o značkách

[{"selector":"#anim-0227fffb-1a4e-407e-a42b-be6cf6cddb2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d1949254-44dc-4310-bbfc-3a4082665187","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-78c2db9d-5bae-4067-b3f5-bc76a1ae68a7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Zmínka o značce je online odkaz na značku. Vaše webové stránky jsou značkou. Když někdo mluví o vašich webových stránkách online, vaše stránky získají zmínku o značce.

Kontextové zpětné odkazy

[{"selector":"#anim-1827c7de-f854-4232-b732-79aa239267f8","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1b2f1b56-17b7-4b5e-8be8-2b7e3bdf5c9f","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f8c87fba-e675-4e29-bd2e-6d433d4ed885 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Propojené zmínky o značce jsou obvykle kontextové zpětné odkazy, což je pro SEO nesmírně užitečné. Samy o sobě se však nezveřejňují. Zjistěte více

Přímý provoz

[{"selector":"#anim-fc70b8ee-3819-4034-8346-a067e3963730","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5a91cb40-7a0c-4b45-9175-73ac09d97fa6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c2eac1fb-ece9-4588-b417-2cf01ed8505e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.27805647394292%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] Pro SEO jsou užitečné i neodkazované zmínky o značce. Mezi neodkazovanými zmínkami o značce a přímou návštěvností existuje korelace.

Zmínky o značce a autorita

[{"selector":"#anim-ba303887-1b00-43f3-9dd2-b1e32c335d36","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a0eba91e-25f7-4283-a2ca-fafb24e91331","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-782fc31f-eb11-41d6-8af7-2926133028d5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Zmínky o značce zvyšují autoritu. Propojené zmínky o značce předávají kvantifikovatelnou autoritu.

Zmínky o značce a autorita

[{"selector":"#anim-1249f4ce-412e-4365-b976-c5365372046a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-96d95ffe-6c38-4e12-be6b-43af2e3f2fcb","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1ba0157a-388d-4ced-8a1a-1411141e41f1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.27805647394292%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] Zmínky o značce zvyšují autoritu. Propojené zmínky o značce předávají kvantifikovatelnou autoritu. Zjistěte více

Naplánujte si hovor

[{"selector":"#anim-c8782a81-03ac-4ffb-85aa-f9626f802e7a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95e0b011-59cd-4972-968d-258c9bf58f5d","keyframes":{"transform":["translate3d(-104.26667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41bb67e0-d03a-4962-ad44-b9a4e0815bda","keyframes":[{"offset":0,"transform":"translate3d(0, -852.18248%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -239.63371337600003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -81.468645088%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -30.593351032000005%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -13.294046688%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-6b4442ce-76e9-4d54-9a15-5ca27ba1213a","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-77bde594-74a6-4f1d-b4cb-8f8d4d1b9c66","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3abb43ff-f479-4ffa-b6bb-184c36fa4300 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Pomáháme firmám zvýšit jejich organickou návštěvnost, růst, přilákat nové zákazníky a zvýšit příjmy z prodeje a podíl na trhu. Zjistěte více