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title=\"\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u6807\u9898\u548c\u526f\u6807\u9898\">\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u6807\u9898\u548c\u526f\u6807\u9898<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#importance-of-headings-in-seo\" title=\"\u6807\u9898\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u91cd\u8981\u6027\">\u6807\u9898\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#how-headings-influence-readability\" title=\"\u6807\u9898\u5982\u4f55\u5f71\u54cd\u53ef\u8bfb\u6027\">\u6807\u9898\u5982\u4f55\u5f71\u54cd\u53ef\u8bfb\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#crafting-effective-headings\" title=\"\u5236\u4f5c\u6709\u6548\u7684\u6807\u9898\">\u5236\u4f5c\u6709\u6548\u7684\u6807\u9898<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#choosing-keywords-for-headings\" title=\"\u4e3a\u6807\u9898\u9009\u62e9\u5173\u952e\u8bcd\">\u4e3a\u6807\u9898\u9009\u62e9\u5173\u952e\u8bcd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#structuring-headings-for-impact\" title=\"\u6784\u5efa\u6807\u9898\u4ee5\u4ea7\u751f\u5f71\u54cd\">\u6784\u5efa\u6807\u9898\u4ee5\u4ea7\u751f\u5f71\u54cd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#common-mistakes-to-avoid\" title=\"\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef\">\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#role-of-subheadings-in-seo\" title=\"\u5c0f\u6807\u9898\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u4f5c\u7528\">\u5c0f\u6807\u9898\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u4f5c\u7528<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#what-are-subheadings-in-seo\" title=\"\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u526f\u6807\u9898\">\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u526f\u6807\u9898<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#enhancing-content-flow-with-subheadings\" title=\"\u7528\u5c0f\u6807\u9898\u589e\u5f3a\u5185\u5bb9\u6d41\">\u7528\u5c0f\u6807\u9898\u589e\u5f3a\u5185\u5bb9\u6d41<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" 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href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#html-tags-for-headings\" title=\"\u6807\u9898\u7684 HTML \u6807\u8bb0\">\u6807\u9898\u7684 HTML \u6807\u8bb0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#best-practices-for-heading-hierarchy\" title=\"\u6807\u9898\u5c42\u6b21\u7ed3\u6784\u7684\u6700\u4f73\u505a\u6cd5\">\u6807\u9898\u5c42\u6b21\u7ed3\u6784\u7684\u6700\u4f73\u505a\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#evaluating-heading-performance\" title=\"\u8bc4\u4f30\u822a\u5411\u6027\u80fd\">\u8bc4\u4f30\u822a\u5411\u6027\u80fd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#optimising-headings-for-better-results\" title=\"\u4f18\u5316\u6807\u9898\uff0c\u63d0\u9ad8\u6548\u679c\">\u4f18\u5316\u6807\u9898\uff0c\u63d0\u9ad8\u6548\u679c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#adapting-to-search-trends\" title=\"\u9002\u5e94\u641c\u7d22\u8d8b\u52bf\">\u9002\u5e94\u641c\u7d22\u8d8b\u52bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#tools-for-analysing-headings\" title=\"\u5206\u6790\u6807\u9898\u7684\u5de5\u5177\">\u5206\u6790\u6807\u9898\u7684\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84%e6%a0%87%e9%a2%98%e5%92%8c%e5%89%af%e6%a0%87%e9%a2%98\/#case-studies-successful-seo-headings\" title=\"\u6848\u4f8b\u7814\u7a76\uff1a\u6210\u529f\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6807\u9898\">\u6848\u4f8b\u7814\u7a76\uff1a\u6210\u529f\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6807\u9898<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-headings-and-subheadings-in-seo\"><\/span>\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u6807\u9898\u548c\u526f\u6807\u9898<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6807\u9898\u548c\u526f\u6807\u9898\u662f\u7f51\u9875\u5185\u5bb9\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u6709\u52a9\u4e8e\u6784\u5efa\u4fe1\u606f\u7ed3\u6784\u3002\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u9886\u57df\uff0c\u8fd9\u4e9b\u5143\u7d20\u5177\u6709\u53cc\u91cd\u4f5c\u7528\u3002\u9996\u5148\uff0c\u5b83\u4eec\u5c06\u5185\u5bb9\u5206\u89e3\u6210\u6613\u4e8e\u7ba1\u7406\u7684\u90e8\u5206\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u7f51\u9875\u7684\u53ef\u8bfb\u6027\u3002\u8fd9\u6709\u52a9\u4e8e\u7528\u6237\u8fc5\u901f\u627e\u5230\u6240\u9700\u7684\u4fe1\u606f\u3002\u5176\u6b21\uff0c\u5b83\u4eec\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\u4e86\u89e3\u7f51\u9875\u7684 <a href=\"https:\/\/seo.london\/zh\/%e6%96%87%e7%ab%a0%e6%a0%bc%e5%bc%8f%e5%92%8c%e6%96%87%e7%ab%a0%e7%bb%93%e6%9e%84\/\">\u7ed3\u6784<\/a> \u548c\u4e3b\u8981\u4e3b\u9898\u3002\u6807\u9898\u901a\u5e38\u7528 HTML \u6807\u8bb0\uff0c\u5982 <em>&lt;h1&gt;<\/em> \u4e3a\u4e3b\u8981 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e9%a1%b5%e9%9d%a2%e6%a0%87%e9%a2%98\/\">\u804c\u79f0<\/a>\uff0c\u4ee5\u53ca <em>&lt;h2&gt;<\/em>, <em>&lt;h3&gt;<\/em>\u7b49\uff0c\u4f5c\u4e3a\u968f\u540e\u7684\u5c0f\u6807\u9898\u3002\u901a\u8fc7\u5728\u8fd9\u4e9b\u6807\u9898\u4e2d\u52a0\u5165\u76f8\u5173\u5173\u952e\u8bcd\uff0c\u53ef\u4ee5\u5411\u641c\u7d22\u5f15\u64ce\u63d0\u793a\u5185\u5bb9\u7684\u5173\u952e\u4e3b\u9898\u3002\u8fd9\u79cd\u505a\u6cd5\u53ef\u4ee5\u63d0\u9ad8\u7f51\u7ad9\u7684\u6392\u540d\uff0c\u56e0\u4e3a\u5b83\u7b26\u5408\u641c\u7d22\u5f15\u64ce\u89e3\u6790\u548c\u4f18\u5148\u6392\u5e8f\u5185\u5bb9\u7684\u65b9\u5f0f\u3002\u4e86\u89e3\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u6807\u9898\u548c\u526f\u6807\u9898\u5bf9\u4e8e\u6709\u6548\u4f18\u5316\u7f51\u7ad9\u5185\u5bb9\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"importance-of-headings-in-seo\"><\/span>\u6807\u9898\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6807\u9898\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u5360\u6709\u76f8\u5f53\u91cd\u8981\u7684\u5730\u4f4d\uff0c\u56e0\u4e3a\u5b83\u5728\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%a1%b5%e9%9d%a2%e4%bd%93%e9%aa%8c%e4%bf%a1%e5%8f%b7\/\">\u7ecf\u9a8c<\/a> \u548c\u641c\u7d22\u5f15\u64ce\u7684\u7406\u89e3\u3002\u5bf9\u7528\u6237\u800c\u8a00\uff0c\u7ed3\u6784\u5408\u7406\u7684\u6807\u9898\u80fd\u8ba9\u4ed6\u4eec\u66f4\u5feb\u5730\u6d4f\u89c8\u5185\u5bb9\uff0c\u65e0\u9700\u6d4f\u89c8\u5927\u91cf\u6587\u672c\u5c31\u80fd\u627e\u5230\u76f8\u5173\u4fe1\u606f\u3002\u5bf9\u4e8e\u641c\u7d22\u5f15\u64ce\u6765\u8bf4\uff0c\u6807\u9898\u5c31\u50cf\u8def\u6807\uff0c\u6307\u660e\u4e86\u7f51\u9875\u5185\u5bb9\u7684\u5c42\u6b21\u548c\u8981\u70b9\u3002\u8fd9\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u786e\u5b9a\u7f51\u9875\u4e0e\u7528\u6237\u67e5\u8be2\u7684\u76f8\u5173\u6027\u3002\u901a\u8fc7\u5728\u6807\u9898\u4e2d\u6218\u7565\u6027\u5730\u4f7f\u7528\u5173\u952e\u8bcd\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u9760\u524d\u7684\u673a\u4f1a\u3002\u6b64\u5916\uff0c\u6807\u9898\u8fd8\u6709\u52a9\u4e8e\u65e0\u969c\u788d\u8bbf\u95ee\uff0c\u56e0\u4e3a\u5c4f\u5e55\u9605\u8bfb\u5668\u7ecf\u5e38\u4f7f\u7528\u6807\u9898\u6765\u5e2e\u52a9\u89c6\u969c\u7528\u6237\u6d4f\u89c8\u7f51\u9875\u3002\u56e0\u6b64\uff0c\u4e86\u89e3\u6807\u9898\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u91cd\u8981\u6027\uff0c\u5bf9\u4e8e\u5236\u4f5c\u65e2\u80fd\u5438\u5f15\u7528\u6237\u53c8\u80fd\u4f18\u5316\u641c\u7d22\u5f15\u64ce\u7684\u5185\u5bb9\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u3002\u6b63\u786e\u4f7f\u7528\u6807\u9898\u53ef\u4ee5\u5927\u5927\u63d0\u9ad8\u7f51\u7ad9\u7684\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u548c\u6574\u4f53\u6027\u80fd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-headings-influence-readability\"><\/span>\u6807\u9898\u5982\u4f55\u5f71\u54cd\u53ef\u8bfb\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6807\u9898\u5728\u5f71\u54cd\u7f51\u9875\u5185\u5bb9\u7684\u53ef\u8bfb\u6027\u65b9\u9762\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5b83\u4eec\u5c06\u6587\u5b57\u5206\u6210\u4e0d\u540c\u7684\u90e8\u5206\uff0c\u4f7f\u8bfb\u8005\u66f4\u5bb9\u6613\u6d88\u5316\u548c\u7406\u89e3\u4fe1\u606f\u3002\u8fd9\u79cd\u7ed3\u6784\u65b9\u5f0f\u8fce\u5408\u4e86\u5927\u591a\u6570\u7f51\u7edc\u7528\u6237\u7684\u626b\u63cf\u884c\u4e3a\uff0c\u4ed6\u4eec\u66f4\u559c\u6b22\u7565\u8bfb\u5185\u5bb9\u4ee5\u83b7\u53d6\u76f8\u5173\u7ec6\u8282\uff0c\u800c\u4e0d\u662f\u9010\u5b57\u9605\u8bfb\u3002\u6709\u6548\u7684\u6807\u9898\u53ef\u4ee5\u5f15\u5bfc\u8bfb\u8005\u6d4f\u89c8\u5185\u5bb9\u6d41\u7a0b\uff0c\u7a81\u51fa\u4e3b\u9898\u548c\u652f\u6301\u70b9\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u8fd8\u80fd\u964d\u4f4e\u8df3\u51fa\u7387\uff0c\u56e0\u4e3a\u8bbf\u95ee\u8005\u66f4\u613f\u610f\u505c\u7559\u5728\u6613\u4e8e\u6d4f\u89c8\u7684\u9875\u9762\u4e0a\u3002\u6b64\u5916\uff0c\u6e05\u6670\u7684\u6807\u9898\u8fd8\u80fd\u63d0\u4f9b\u4e0a\u4e0b\u6587\u5e76\u4e3a\u540e\u7eed\u4fe1\u606f\u8bbe\u5b9a\u671f\u671b\u503c\uff0c\u4ece\u800c\u6709\u52a9\u4e8e\u7406\u89e3\u3002\u56e0\u6b64\uff0c\u901a\u8fc7\u4e86\u89e3\u6807\u9898\u5982\u4f55\u5f71\u54cd\u53ef\u8bfb\u6027\uff0c\u5185\u5bb9\u521b\u5efa\u8005\u53ef\u4ee5\u63d0\u9ad8\u7f51\u9875\u7684\u53ef\u8bbf\u95ee\u6027\u548c\u5438\u5f15\u529b\uff0c\u6700\u7ec8\u5e26\u6765\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6548\u679c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"crafting-effective-headings\"><\/span>\u5236\u4f5c\u6709\u6548\u7684\u6807\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"choosing-keywords-for-headings\"><\/span>\u4e3a\u6807\u9898\u9009\u62e9\u5173\u952e\u8bcd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e3a\u6807\u9898\u9009\u62e9\u6b63\u786e\u7684\u5173\u952e\u8bcd\u662f\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6548\u679c\u7684\u5173\u952e\u4e00\u6b65\u3002\u6807\u9898\u5e94\u5305\u542b\u65e2\u4e0e\u5185\u5bb9\u76f8\u5173\u53c8\u53ef\u80fd\u88ab\u641c\u7d22\u8be5\u4fe1\u606f\u7684\u4eba\u4f7f\u7528\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u4e00\u8fc7\u7a0b\u4ece\u5f7b\u5e95 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e5%85%83%e5%85%b3%e9%94%ae%e8%af%8d\/\">\u5173\u952e\u5b57<\/a> <a href=\"https:\/\/seo.london\/zh\/%e7%9f%a5%e8%af%86%e5%ba%93\/%e5%85%b3%e9%94%ae%e8%af%8d-%e7%a0%94%e7%a9%b6-seo\/\">\u7814\u7a76<\/a> \u4ee5\u786e\u5b9a\u54ea\u4e9b\u672f\u8bed\u80fd\u5f88\u597d\u5730\u517c\u987e <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%89%be%e5%88%b0%e9%ab%98%e9%94%80%e9%87%8f%e4%bd%8e%e7%ab%9e%e4%ba%89%e7%9a%84%e5%85%b3%e9%94%ae%e8%af%8d\/\">\u641c\u7d22\u91cf<\/a> \u548c <a href=\"https:\/\/seo.london\/zh\/%e7%ab%9e%e4%ba%89%e5%af%b9%e6%89%8b%e5%88%86%e6%9e%90%e5%b7%a5%e5%85%b7\/\">\u7ade\u4e89<\/a>.\u786e\u5b9a\u8fd9\u4e9b\u5173\u952e\u8bcd\u540e\uff0c\u5e94\u5c06\u5176\u81ea\u7136\u878d\u5165\u6807\u9898\u4e2d\uff0c\u786e\u4fdd\u5b83\u4eec\u4e0e\u4e0a\u4e0b\u6587\u5b8c\u7f8e\u5951\u5408\u3002\u91cd\u8981\u7684\u662f\uff0c\u8981\u5c06\u5173\u952e\u8bcd\u4e0e\u5185\u5bb9\u7684\u610f\u56fe\u76f8\u5339\u914d\uff1b\u5728\u6807\u9898\u4e2d\u585e\u6ee1\u4e0d\u76f8\u5173\u7684\u5173\u952e\u8bcd\u4f1a\u635f\u5bb3\u53ef\u8bfb\u6027\u548c\u641c\u7d22\u5f15\u64ce\u6392\u540d\u3002\u6b64\u5916\uff0c\u4f7f\u7528\u957f\u5c3e\u5173\u952e\u8bcd\u521b\u5efa\u6807\u9898\u4e5f\u6709\u597d\u5904\uff0c\u56e0\u4e3a\u5b83\u4eec\u901a\u5e38\u80fd\u6355\u6349\u5230\u66f4\u5177\u4f53\u7684\u641c\u7d22\u67e5\u8be2\uff0c\u4ece\u800c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u3002\u4e3a\u6807\u9898\u7cbe\u5fc3\u9009\u62e9\u5173\u952e\u8bcd\uff0c\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u8bc6\u522b\u5185\u5bb9\u76f8\u5173\u6027\u7684\u53ef\u80fd\u6027\uff0c\u8fd8\u80fd\u589e\u5f3a\u5185\u5bb9\u7684\u6e05\u6670\u5ea6\u548c\u91cd\u70b9\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%86%99%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%8d%9a%e5%ae%a2\/\">\u5199\u4f5c<\/a> \u4f9b\u8bfb\u8005\u53c2\u8003\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"structuring-headings-for-impact\"><\/span>\u6784\u5efa\u6807\u9898\u4ee5\u4ea7\u751f\u5f71\u54cd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8981\u60f3\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6807\u9898\u5bf9\u7528\u6237\u53c2\u4e0e\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5f71\u54cd\uff0c\u5c31\u5fc5\u987b\u6709\u6548\u5730\u6784\u5efa\u6807\u9898\u3002\u6807\u9898\u7684\u5c42\u6b21\u7ed3\u6784\u5e94\u53cd\u6620\u5185\u5bb9\u7684\u91cd\u8981\u6027\uff0c\u4ee5 <em>&lt;h1&gt;<\/em> \u6807\u8bb0\u4e3a\u4e3b\u6807\u9898\u3001 <a href=\"https:\/\/seo.london\/zh\/%e6%8a%a4%e9%80%81%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5176\u4e2d<\/a> \u6982\u8ff0\u9875\u9762\u7684\u4e3b\u8981\u5185\u5bb9\u3002\u968f\u540e\u7684\u6807\u9898\uff0c\u5982 <em>&lt;h2&gt;<\/em>, <em>&lt;h3&gt;<\/em>\u7b49\u7b49\uff0c\u5e94\u6309\u903b\u8f91\u987a\u5e8f\u7ec4\u7ec7\u6b21\u8981\u5185\u5bb9\u548c\u5b50\u4e3b\u9898\u3002\u8fd9\u79cd\u5206\u5c42\u7ed3\u6784\u4e0d\u4ec5\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u5185\u5bb9\u7684\u5e03\u5c40\uff0c\u8fd8\u80fd\u5e2e\u52a9\u8bfb\u8005\u8ddf\u4e0a\u53d9\u8ff0\u3002\u6bcf\u4e2a\u6807\u9898\u90fd\u5e94\u7b80\u660e\u627c\u8981\u3001\u63cf\u8ff0\u6e05\u695a\uff0c\u660e\u786e\u8bf4\u660e\u8be5\u90e8\u5206\u7684\u5185\u5bb9\u3002\u907f\u514d\u4f7f\u7528\u591a\u4e2a <em>&lt;h1&gt;<\/em> \u6807\u7b7e\u4e0a\u7684 h1 \u6807\u9898 <a href=\"https:\/\/seo.london\/zh\/%e5%8d%95%e9%a1%b5%e7%bd%91%e7%ab%99%e6%98%af%e5%90%a6%e6%9c%89%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5355\u9875<\/a>\u56e0\u4e3a\u8fd9\u4f1a\u6df7\u6dc6\u641c\u7d22\u5f15\u64ce\u3002\u4e0d\u540c\u6807\u9898\u7684\u98ce\u683c\u548c\u683c\u5f0f\u4fdd\u6301\u4e00\u81f4\u4e5f\u6709\u52a9\u4e8e\u63d0\u9ad8\u53ef\u8bfb\u6027\u3002\u901a\u8fc7\u5bf9\u6807\u9898\u8fdb\u884c\u7ed3\u6784\u5316\u5904\u7406\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u8fde\u8d2f\u3001\u53ef\u6d4f\u89c8\u7684\u5185\u5bb9\uff0c\u65e2\u80fd\u5438\u5f15\u4eba\u7c7b\u8bfb\u8005\uff0c\u53c8\u80fd\u5438\u5f15\u641c\u7d22\u7b97\u6cd5\uff0c\u4ece\u800c\u63d0\u9ad8\u7f51\u9875\u7684\u6574\u4f53\u6548\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"common-mistakes-to-avoid\"><\/span>\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u5236\u4f5c\u6807\u9898\u65f6\uff0c\u67d0\u4e9b\u9519\u8bef\u4f1a\u5f71\u54cd\u6807\u9898\u7684\u6548\u679c\u3002\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\u662f\u8fc7\u5ea6\u4f7f\u7528\u5173\u952e\u8bcd\uff0c\u8fd9\u4f1a\u5bfc\u81f4\u5173\u952e\u8bcd\u586b\u5145\u3002\u8fd9\u4e0d\u4ec5\u4f1a\u964d\u4f4e\u6807\u9898\u7684\u53ef\u8bfb\u6027\uff0c\u8fd8\u6709\u53ef\u80fd\u56e0\u5783\u573e\u90ae\u4ef6\u800c\u53d7\u5230\u641c\u7d22\u5f15\u64ce\u7684\u60e9\u7f5a\u3002\u53e6\u4e00\u4e2a\u9519\u8bef\u662f <a href=\"https:\/\/seo.london\/zh\/%e5%b0%8f%e4%bc%81%e4%b8%9a%e8%90%a5%e9%94%80%e9%94%99%e8%af%af\/\">\u9519<\/a> \u4f7f\u7528\u542b\u7cca\u4e0d\u6e05\u6216\u6cdb\u6cdb\u800c\u8c08\u7684\u6807\u9898\uff0c\u65e0\u6cd5\u4f20\u8fbe\u660e\u786e\u7684\u542b\u4e49\u6216\u4e0a\u4e0b\u6587\uff0c\u8ba9\u8bfb\u8005\u4e0d\u77e5\u6240\u4e91\u3002\u6807\u9898\u6807\u7b7e\u7684\u4f7f\u7528\u4e0d\u4e00\u81f4\uff0c\u5982\u8df3\u7ea7\uff08\u4f8b\u5982\uff0c\u4ece\"...... <em>&lt;h2&gt;<\/em> \u5230 <em>&lt;h4&gt;<\/em>)\uff0c\u4e5f\u4f1a\u8ba9\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u5bf9\u5185\u5bb9\u7ed3\u6784\u4ea7\u751f\u6df7\u6dc6\u3002\u6b64\u5916\uff0c\u6807\u9898\u8fc7\u957f\u6216\u8fc7\u4e8e\u590d\u6742\u4e5f\u4f1a\u8ba9\u8bfb\u8005\u671b\u800c\u5374\u6b65\uff0c\u56e0\u4e3a\u4ed6\u4eec\u901a\u5e38\u66f4\u559c\u6b22\u7b80\u6d01\u660e\u4e86\u7684\u6807\u9898\u3002\u6700\u540e\uff0c\u5ffd\u89c6\u79fb\u52a8\u4f18\u5316\u4e5f\u662f\u4e00\u4e2a\u9677\u9631\uff0c\u56e0\u4e3a\u5728\u53f0\u5f0f\u673a\u4e0a\u663e\u793a\u6548\u679c\u5f88\u597d\u7684\u6807\u9898\u6807\u8bb0\u53ef\u80fd\u65e0\u6cd5\u8f6c\u6362\u5230\u8f83\u5c0f\u7684\u5c4f\u5e55\u4e0a\u3002\u6ce8\u610f\u907f\u514d\u8fd9\u4e9b\u5e38\u89c1\u9519\u8bef\uff0c\u5c31\u80fd\u63d0\u9ad8\u5185\u5bb9\u7684\u6e05\u6670\u5ea6\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4ef7\u503c\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"role-of-subheadings-in-seo\"><\/span>\u5c0f\u6807\u9898\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u4f5c\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-subheadings-in-seo\"><\/span>\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u526f\u6807\u9898<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u526f\u6807\u9898\u4f5c\u4e3a\u4e8c\u7ea7\u6807\u9898\uff0c\u53ef\u5c06\u5185\u5bb9\u5206\u89e3\u6210\u66f4\u5c0f\u3001\u66f4\u6613\u4e8e\u7ba1\u7406\u7684\u90e8\u5206\u3002\u5b83\u4eec\u901a\u5e38\u4f7f\u7528 HTML \u6807\u8bb0\uff0c\u5982 <em>&lt;h2&gt;<\/em>, <em>&lt;h3&gt;<\/em>\u6839\u636e <a href=\"https:\/\/seo.london\/zh\/%e6%8a%93%e5%8f%96%e6%b7%b1%e5%ba%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u6df1\u5ea6<\/a> \u7684\u5185\u5bb9\u5c42\u6b21\u3002\u5c0f\u6807\u9898\u53ef\u4ee5\u5e2e\u52a9\u8bfb\u8005\u5feb\u901f\u638c\u63e1\u4e3b\u8981\u5185\u5bb9\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%9e%84%e6%80%9d%e5%8d%9a%e5%ae%a2%e5%88%9b%e6%84%8f\/\">\u7406\u5ff5<\/a> \u5c0f\u6807\u9898\u5728\u4e00\u4e2a\u90e8\u5206\u5185\uff0c\u6709\u52a9\u4e8e\u626b\u63cf\u548c\u7406\u89e3\u3002\u5c31\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u800c\u8a00\uff0c\u5c0f\u6807\u9898\u63d0\u4f9b\u4e86\u66f4\u591a\u81ea\u7136\u878d\u5165\u5173\u952e\u8bcd\u7684\u673a\u4f1a\uff0c\u5411\u641c\u7d22\u5f15\u64ce\u53d1\u51fa\u540e\u7eed\u5185\u5bb9\u7684\u4fe1\u53f7\u3002\u8fd9\u53ef\u4ee5\u63d0\u9ad8\u7f51\u9875\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u76f8\u5173\u6027\u548c\u6392\u540d\u3002\u6b64\u5916\uff0c\u5c0f\u6807\u9898\u8fd8\u80fd\u901a\u8fc7\u5408\u7406\u7ec4\u7ec7\u4fe1\u606f\u6765\u63d0\u5347\u6574\u4f53\u7528\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u964d\u4f4e\u8df3\u51fa\u7387\u5e76\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8%e6%b2%a1%e6%9c%89%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e6%83%85%e5%86%b5%e4%b8%8b%e5%a2%9e%e5%8a%a0%e7%bd%91%e7%ab%99%e6%b5%81%e9%87%8f\/\">\u589e\u52a0<\/a> <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e5%81%9c%e7%95%99%e6%97%b6%e9%97%b4\/\">\u505c\u7559\u65f6\u95f4<\/a> \u5728\u7f51\u7ad9\u4e0a\u3002\u4ece\u6839\u672c\u4e0a\u8bf4\uff0c\u8981\u4e86\u89e3\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u5c0f\u6807\u9898\uff0c\u5c31\u5fc5\u987b\u8ba4\u8bc6\u5230\u5c0f\u6807\u9898\u5728\u63d0\u9ad8\u7528\u6237\u53ef\u8bfb\u6027\u548c\u641c\u7d22\u5f15\u64ce\u6e05\u6670\u5ea6\u65b9\u9762\u7684\u53cc\u91cd\u4f5c\u7528\uff0c\u4f7f\u5176\u6210\u4e3a\u6709\u6548\u7f51\u9875\u7684\u91cd\u8981\u5143\u7d20\u3002 <a href=\"https:\/\/seo.london\/zh\/%e6%8f%90%e9%ab%98%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e6%8a%80%e5%b7%a7\/\">\u5185\u5bb9\u8425\u9500<\/a> <a href=\"https:\/\/seo.london\/zh\/%e4%bc%a6%e6%95%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%88%98%e7%95%a5\/\">\u6218\u7565<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"enhancing-content-flow-with-subheadings\"><\/span>\u7528\u5c0f\u6807\u9898\u589e\u5f3a\u5185\u5bb9\u6d41<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c0f\u6807\u9898\u5728\u589e\u5f3a\u5185\u5bb9\u7684\u6d41\u7545\u6027\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u5b83\u80fd\u8ba9\u8bfb\u8005\u66f4\u5bb9\u6613\u5730\u8ddf\u4e0a\u53d9\u8ff0\u7684\u8282\u594f\u5e76\u6293\u4f4f\u8981\u70b9\u3002\u5c0f\u6807\u9898\u5c06\u6587\u672c\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u4e3b\u9898\u90e8\u5206\uff0c\u4ece\u800c\u521b\u9020\u51fa\u4e00\u79cd\u903b\u8f91\u987a\u5e8f\uff0c\u5f15\u5bfc\u7528\u6237\u4ee5\u8fde\u8d2f\u7684\u65b9\u5f0f\u9605\u8bfb\u6750\u6599\u3002\u8fd9\u79cd\u7ed3\u6784\u4e0d\u4ec5\u6709\u52a9\u4e8e\u7406\u89e3\uff0c\u8fd8\u80fd\u8ba9\u8bfb\u8005\u66f4\u8f7b\u677e\u5730\u627e\u5230\u5173\u952e\u8981\u70b9\u6216\u7279\u5b9a\u4fe1\u606f\uff0c\u800c\u65e0\u9700\u9605\u89c8\u5927\u6bb5\u6587\u5b57\u3002\u5c0f\u6807\u9898\u8fd8\u53ef\u4ee5\u4e3a\u540e\u9762\u7684\u5185\u5bb9\u5b9a\u4e0b\u57fa\u8c03\uff0c\u4e3a\u8bfb\u8005\u63d0\u4f9b\u4e0a\u4e0b\u6587\u5e76\u8bbe\u5b9a\u671f\u671b\u503c\u3002\u5bf9\u4e8e\u7f51\u9875\u5185\u5bb9\u6765\u8bf4\uff0c\u8fd9\u79cd\u6539\u8fdb\u7684\u6d41\u7a0b\u53ef\u4ee5\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u4fdd\u7559\u7387\uff0c\u56e0\u4e3a\u5f53\u4fe1\u606f\u7ec4\u7ec7\u6e05\u6670\u65f6\uff0c\u7528\u6237\u66f4\u6709\u53ef\u80fd\u7ee7\u7eed\u9605\u8bfb\u3002\u6b64\u5916\uff0c\u641c\u7d22\u5f15\u64ce\u4e5f\u9752\u7750\u7ed3\u6784\u5408\u7406\u7684\u5185\u5bb9\uff0c\u56e0\u4e3a\u8fd9\u8868\u660e\u5728\u4fe1\u606f\u5c55\u793a\u65b9\u9762\u8003\u8651\u5468\u5230\uff0c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u3002\u901a\u8fc7\u4f7f\u7528\u5c0f\u6807\u9898\u52a0\u5f3a\u5185\u5bb9\u6d41\uff0c\u53ef\u4ee5\u4e3a\u8bfb\u8005\u548c\u641c\u7d22\u5f15\u64ce\u521b\u9020\u66f4\u6613\u4e8e\u8bbf\u95ee\u548c\u66f4\u6709\u6548\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"subheadings-for-improved-user-experience\"><\/span>\u6539\u5584\u7528\u6237\u4f53\u9a8c\u7684\u5c0f\u6807\u9898<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c0f\u6807\u9898\u80fd\u5c06\u5bc6\u96c6\u7684\u6587\u5b57\u5206\u89e3\u6210\u6613\u4e8e\u6d88\u5316\u7684\u90e8\u5206\uff0c\u4f7f\u5185\u5bb9\u66f4\u6613\u4e8e\u7406\u89e3\u548c\u9605\u8bfb\uff0c\u4ece\u800c\u5927\u5927\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002\u5c0f\u6807\u9898\u53ef\u4ee5\u8ba9\u8bfb\u8005\u5feb\u901f\u6d4f\u89c8\u9875\u9762\u5e76\u8bc6\u522b\u611f\u5174\u8da3\u7684\u90e8\u5206\uff0c\u8fd9\u5728\u6ce8\u610f\u529b\u77ed\u6682\u7684\u6570\u5b57\u65f6\u4ee3\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u63d0\u4f9b\u6e05\u6670\u3001\u63cf\u8ff0\u6027\u5f3a\u7684\u5c0f\u6807\u9898\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u9ad8\u6548\u5730\u627e\u5230\u76f8\u5173\u4fe1\u606f\uff0c\u51cf\u5c11\u632b\u8d25\u611f\uff0c\u9f13\u52b1\u4ed6\u4eec\u5728\u9875\u9762\u4e0a\u82b1\u8d39\u66f4\u591a\u65f6\u95f4\u3002\u5bfc\u822a\u529f\u80fd\u7684\u6539\u5584\u53ef\u4ee5\u964d\u4f4e\u8df3\u51fa\u7387\uff0c\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u56e0\u4e3a\u8bbf\u5ba2\u66f4\u613f\u610f\u4e0e\u903b\u8f91\u7ed3\u6784\u6e05\u6670\u3001\u6613\u4e8e\u7406\u89e3\u7684\u5185\u5bb9\u8fdb\u884c\u4e92\u52a8\u3002\u6b64\u5916\uff0c\u7cbe\u5fc3\u5236\u4f5c\u7684\u5c0f\u6807\u9898\u53ef\u4ee5\u7a81\u51fa\u6587\u672c\u7684\u91cd\u8981\u65b9\u9762\uff0c\u5f15\u8d77\u4eba\u4eec\u5bf9\u5173\u952e\u70b9\u6216\u5185\u5bb9\u7684\u5173\u6ce8\u3002 <a href=\"https:\/\/seo.london\/zh\/%e6%9c%ac%e5%9c%b0%e4%b8%9a%e5%8a%a1%e7%94%b5%e8%af%9d\/\">\u547c\u53eb<\/a> \u884c\u52a8\u3002\u901a\u8fc7\u5173\u6ce8\u526f\u6807\u9898\u6765\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u53ef\u4ee5\u786e\u4fdd\u7f51\u7ad9\u5bf9\u7528\u6237\u53cb\u597d\uff0c\u8fd9\u4e0d\u4ec5\u80fd\u6ee1\u8db3\u53d7\u4f17\u7684\u9700\u6c42\uff0c\u8fd8\u7b26\u5408\u641c\u7d22\u5f15\u64ce\u4f18\u5148\u8003\u8651\u5185\u5bb9\u53ef\u8bbf\u95ee\u6027\u548c\u8d28\u91cf\u7684\u7b97\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"technical-aspects-of-headings\"><\/span>\u6807\u9898\u7684\u6280\u672f\u65b9\u9762<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"html-tags-for-headings\"><\/span>\u6807\u9898\u7684 HTML \u6807\u8bb0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6807\u9898\u7684 HTML \u6807\u7b7e\u6784\u6210\u4e86\u7f51\u9875\u5185\u5bb9\u7ed3\u6784\u7684\u57fa\u7840\uff0c\u63d0\u4f9b\u4e86\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u90fd\u80fd\u7406\u89e3\u7684\u6e05\u6670\u5c42\u6b21\u3002\u8fd9\u4e9b\u6807\u8bb0\u5305\u62ec <em>&lt;h1&gt;<\/em> \u81f3 <em>&lt;h6&gt;<\/em>\u4e0e <em>&lt;h1&gt;<\/em> \u662f\u6700\u9ad8\u7ea7\u522b\uff0c\u901a\u5e38\u7528\u4e8e\u9875\u9762\u7684\u4e3b\u6807\u9898\u3002\u968f\u540e\u7684\u6bcf\u4e2a\u6807\u7b7e\u5728\u7c7b\u522b\u9875\u9762\u4e2d\u7684\u91cd\u8981\u6027\u7ea7\u522b\u8f83\u4f4e\uff0c\u5176\u4e2d <em>&lt;h2&gt;<\/em> \u4e3b\u8981\u90e8\u5206\u548c <em>&lt;h3&gt;<\/em> \u4ee5\u53ca\u66f4\u591a\u7684\u5206\u8282\u3002\u8fd9\u79cd\u5c42\u6b21\u7ed3\u6784\u6709\u52a9\u4e8e\u5b9a\u4e49\u5185\u5bb9\u4e0d\u540c\u90e8\u5206\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u6b63\u786e\u4f7f\u7528\u8fd9\u4e9b\u6807\u7b7e\u53ef\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u80fd\u51c6\u786e\u89e3\u6790\u548c\u7d22\u5f15\u7f51\u9875\uff0c\u4ece\u800c\u63d0\u9ad8\u7f51\u9875\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u5ea6\u3002\u5fc5\u987b\u59cb\u7ec8\u5982\u4e00\u5730\u4f7f\u7528\u8fd9\u4e9b\u6807\u7b7e\uff0c\u907f\u514d\u8df3\u7ea7\uff0c\u4ee5\u4fdd\u6301\u903b\u8f91\u6d41\u7545\u548c\u6e05\u6670\u3002\u6b64\u5916\uff0c\u6bcf\u4e2a\u6807\u9898\u90fd\u5e94\u5177\u6709\u72ec\u7279\u6027\u548c\u63cf\u8ff0\u6027\uff0c\u4ee5\u6709\u6548\u4f20\u8fbe\u5185\u5bb9\u7684\u76ee\u7684\u3002\u4e86\u89e3\u6807\u9898\u7684 HTML \u6807\u8bb0\u5bf9\u4e8e\u5236\u4f5c\u7ed3\u6784\u5408\u7406\u3001\u641c\u7d22\u5f15\u64ce\u53cb\u597d\u7684\u7f51\u9875\u5185\u5bb9\uff0c\u5438\u5f15\u8bfb\u8005\u548c\u641c\u7d22\u7b97\u6cd5\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"best-practices-for-heading-hierarchy\"><\/span>\u6807\u9898\u5c42\u6b21\u7ed3\u6784\u7684\u6700\u4f73\u505a\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5b9e\u65bd\u6807\u9898\u5c42\u6b21\u7ed3\u6784\u7684\u6700\u4f73\u5b9e\u8df5\u5bf9\u4e8e\u521b\u5efa\u6e05\u6670\u3001\u5408\u7406\u7684\u7f51\u9875\u5185\u5bb9\u81f3\u5173\u91cd\u8981\u3002\u4ece <em>&lt;h1&gt;<\/em> \u6807\u7b7e\u4f5c\u4e3a\u4e3b\u9875\u9762\u6807\u9898\uff0c\u786e\u4fdd\u5b83\u80fd\u6982\u62ec\u6574\u4e2a\u4e3b\u9898\u6216\u4e3b\u9898\u3002\u4f7f\u7528 <em>&lt;h2&gt;<\/em> \u6807\u8bb0\u7528\u4e8e\u4e0e\u4e3b\u6807\u9898\u76f4\u63a5\u76f8\u5173\u7684\u4e3b\u8981\u90e8\u5206\u3002\u6bcf\u4e2a\u4e3b\u8981\u90e8\u5206\u4e0b\u7684\u5c0f\u8282\u5e94\u4f7f\u7528 <em>&lt;h3&gt;<\/em> \u6807\u7b7e\u7b49\uff0c\u4f9d\u6b21\u9012\u51cf\u3002\u8fd9\u79cd\u7ed3\u6784\u5316\u7684\u65b9\u6cd5\u6709\u52a9\u4e8e\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u6240\u5448\u73b0\u4fe1\u606f\u7684\u7ec4\u7ec7\u7ed3\u6784\u548c\u91cd\u8981\u6027\u3002\u907f\u514d\u8df3\u8fc7\u6807\u9898\u5c42\u7ea7\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u6270\u4e71\u6d41\u7a0b\uff0c\u4f7f\u8bfb\u8005\u548c\u641c\u7d22\u5f15\u64ce\u722c\u866b\u611f\u5230\u56f0\u60d1\u3002\u6bcf\u4e2a\u6807\u9898\u90fd\u5e94\u7b80\u660e\u627c\u8981\u3001\u91cd\u70b9\u7a81\u51fa\uff0c\u660e\u786e\u663e\u793a\u540e\u9762\u7684\u5185\u5bb9\u3002\u6807\u9898\u7684\u98ce\u683c\u548c\u683c\u5f0f\u4fdd\u6301\u4e00\u81f4\u4e5f\u662f\u4fdd\u6301\u4e13\u4e1a\u6027\u548c\u53ef\u8bfb\u6027\u7684\u5173\u952e\u3002\u901a\u8fc7\u5728\u6807\u9898\u7ed3\u6784\u548c\u5c42\u6b21\u4e0a\u575a\u6301\u8fd9\u4e9b\u6700\u4f73\u505a\u6cd5\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5185\u5bb9\u7684\u53ef\u8bbf\u95ee\u6027\uff0c\u6539\u5584\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6548\u679c\uff0c\u5e76\u786e\u4fdd\u6109\u5feb\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"evaluating-heading-performance\"><\/span>\u8bc4\u4f30\u822a\u5411\u6027\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8bc4\u4f30\u6807\u9898\u6027\u80fd\u662f\u4e00\u9879\u91cd\u8981\u4efb\u52a1\uff0c\u53ef\u786e\u4fdd\u5185\u5bb9\u7684\u6807\u9898\u7ed3\u6784\u8303\u4f8b\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u7528\u6237\u53c2\u4e0e\u65b9\u9762\u8fbe\u5230\u9884\u671f\u76ee\u6807\u3002\u9996\u5148\u8981\u5206\u6790 <a href=\"https:\/\/seo.london\/zh\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e7%9a%84%e8%a1%a1%e9%87%8f%e6%a0%87%e5%87%86\/\">\u5ea6\u91cf\u8861<\/a> \u4f8b\u5982\u9875\u9762\u6d4f\u89c8\u91cf\u3001\u8df3\u51fa\u7387\u548c\u9875\u9762\u5e73\u5747\u505c\u7559\u65f6\u95f4\u3002\u8df3\u51fa\u7387\u9ad8\u53ef\u80fd\u8868\u660e\u6807\u9898\u6ca1\u6709\u6709\u6548\u5438\u5f15\u8bfb\u8005\u7684\u5174\u8da3\u6216\u51c6\u786e\u53cd\u6620\u5185\u5bb9\u3002\u8c37\u6b4c\u7b49\u5de5\u5177 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e8%b0%b7%e6%ad%8c%e5%88%86%e6%9e%90%e6%94%b9%e8%bf%9b%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5206\u6790<\/a> 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"optimising-headings-for-better-results\"><\/span>\u4f18\u5316\u6807\u9898\uff0c\u63d0\u9ad8\u6548\u679c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"adapting-to-search-trends\"><\/span>\u9002\u5e94\u641c\u7d22\u8d8b\u52bf<span 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<a href=\"https:\/\/seo.london\/zh\/%e4%b8%ba%e4%bb%80%e4%b9%88%e7%bd%91%e9%a1%b5%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%be%88%e9%87%8d%e8%a6%81\/\">\u5728\u7b2c<\/a>\uff0c\u8fd9\u53ef\u4ee5\u8bf4\u660e\u60a8\u7684\u6807\u9898\u5438\u5f15\u8bfb\u8005\u7684\u7a0b\u5ea6\u3002\u6b64\u5916\uff0cScreaming Frog \u7b49\u5de5\u5177\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8bc6\u522b\u6574\u4e2a\u7f51\u7ad9\u7684\u6807\u9898\u6807\u7b7e\u95ee\u9898\uff0c\u786e\u4fdd\u6dfb\u52a0\u6807\u9898\u65f6\u91c7\u7528\u9002\u5f53\u7684\u5c42\u6b21\u548c\u7ed3\u6784\u3002\u901a\u8fc7\u5b9a\u671f\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u5206\u6790\u6807\u9898\uff0c\u60a8\u53ef\u4ee5\u505a\u51fa\u4ee5\u6570\u636e\u4e3a\u5bfc\u5411\u7684\u51b3\u7b56\uff0c\u4ece\u800c\u5b8c\u5584\u60a8\u7684\u7f51\u7ad9\u3002 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80\/\">\u5185\u5bb9\u6218\u7565<\/a>.\u8fd9\u4e00\u8fc7\u7a0b\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6027\u80fd\uff0c\u8fd8\u80fd\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u6700\u7ec8\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u5e76\u589e\u52a0\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"case-studies-successful-seo-headings\"><\/span>\u6848\u4f8b\u7814\u7a76\uff1a\u6210\u529f\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6807\u9898<span 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