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href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u5185\u5bb9\u8868\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 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href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#what-is-cannibalization-seo\" title=\"\u4ec0\u4e48\u662f\u8695\u98df\u5f0f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\">\u4ec0\u4e48\u662f\u8695\u98df\u5f0f\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#signs-of-seo-cannibalization\" title=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8695\u98df\u7684\u8ff9\u8c61\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8695\u98df\u7684\u8ff9\u8c61<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#why-cannibalization-matters\" title=\"\u8695\u98df\u4e3a\u4f55\u91cd\u8981\">\u8695\u98df\u4e3a\u4f55\u91cd\u8981<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#rankings\" title=\"\u6392\u540d\">\u6392\u540d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#website-traffic\" title=\"\u7f51\u7ad9\u6d41\u91cf\">\u7f51\u7ad9\u6d41\u91cf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#how-to-identify-cannibalization\" title=\"\u5982\u4f55\u8bc6\u522b\u8695\u98df\">\u5982\u4f55\u8bc6\u522b\u8695\u98df<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#tools\" title=\"\u5de5\u5177\">\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#content-analysis\" title=\"\u5185\u5bb9\u5206\u6790\">\u5185\u5bb9\u5206\u6790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#how-to-fix-cannibalization\" title=\"\u5982\u4f55\u89e3\u51b3\u540c\u8d28\u5316\u95ee\u9898\">\u5982\u4f55\u89e3\u51b3\u540c\u8d28\u5316\u95ee\u9898<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#consolidate-content\" title=\"\u6574\u5408\u5185\u5bb9\">\u6574\u5408\u5185\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#keyword-optimization\" title=\"\u5173\u952e\u5b57\u4f18\u5316\">\u5173\u952e\u5b57\u4f18\u5316<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#how-to-prevent-future-issues\" title=\"\u5982\u4f55\u9884\u9632\u672a\u6765\u7684\u95ee\u9898\">\u5982\u4f55\u9884\u9632\u672a\u6765\u7684\u95ee\u9898<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#content-planning\" title=\"\u5185\u5bb9\u89c4\u5212\">\u5185\u5bb9\u89c4\u5212<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d%e8%9a%95%e9%a3%9f%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%b8%aa\/#ongoing-seo\" title=\"\u6301\u7eed\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\">\u6301\u7eed\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-cannibalization-seo\"><span class=\"ez-toc-section\" id=\"what-is-cannibalization-seo\"><\/span>\u4ec0\u4e48\u662f\u8695\u98df\u5f0f\u641c\u7d22\u5f15\u64ce\u4f18\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO \u5173\u952e\u5b57\u8695\u98df\u662f\u6307\u540c\u4e00\u7f51\u7ad9\u4e0a\u7684\u4e24\u4e2a\u6216\u591a\u4e2a\u9875\u9762\u9488\u5bf9\u76f8\u540c\u6216\u76f8\u4f3c\u7684\u5173\u952e\u5b57\uff0c\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u76f8\u4e92\u7ade\u4e89\u3002\u8fd9\u79cd\u5185\u90e8 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%89%be%e5%88%b0%e9%ab%98%e9%94%80%e9%87%8f%e4%bd%8e%e7%ab%9e%e4%ba%89%e7%9a%84%e5%85%b3%e9%94%ae%e8%af%8d\/\">\u7ade\u4e89<\/a> \u8fd9\u4f1a\u6df7\u6dc6 Google \u7b49\u641c\u7d22\u5f15\u64ce\uff0c\u4f7f\u5176\u96be\u4ee5\u786e\u5b9a\u54ea\u4e2a\u9875\u9762\u4e0e\u7279\u5b9a\u641c\u7d22\u67e5\u8be2\u6700\u76f8\u5173\u3002\u6700\u7ec8\uff0c\u591a\u4e2a\u8584\u5f31\u7684\u9875\u9762\u5206\u6563\u4e86\u6392\u540d\u6743\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u9875\u9762\u3002\u4e00\u4e2a\u5f3a\u5927\u7684\u7f51\u7ad9\u6700\u7ec8\u4f1a\u88ab\u7a00\u91ca\uff0c\u5f71\u54cd\u6574\u4f53\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u3002\u901a\u8fc7\u4e86\u89e3\u8bc6\u522b\u5173\u952e\u5b57\u8695\u98df\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5de5\u4f5c\u539f\u7406\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u4e0d\u662f\u5728\u4e0e\u81ea\u5df1\u7ade\u4e89\uff0c\u800c\u662f\u5728\u5171\u540c\u5b8c\u6210\u4ee5\u4e0b\u5de5\u4f5c <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8%e6%b2%a1%e6%9c%89%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e6%83%85%e5%86%b5%e4%b8%8b%e5%a2%9e%e5%8a%a0%e7%bd%91%e7%ab%99%e6%b5%81%e9%87%8f\/\">\u589e\u52a0<\/a> \u63d0\u9ad8\u641c\u7d22\u80fd\u89c1\u5ea6\uff0c\u4e3a\u7f51\u7ad9\u5e26\u6765\u66f4\u591a\u76ee\u6807\u6d41\u91cf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-signs-of-seo-cannibalization\"><span class=\"ez-toc-section\" id=\"signs-of-seo-cannibalization\"><\/span>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8695\u98df\u7684\u8ff9\u8c61<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8bc6\u522b seo \u5173\u952e\u5b57\u8695\u98df\u53ef\u80fd\u5f88\u68d8\u624b\uff0c\u4f46\u6709\u4e00\u4e9b\u8ff9\u8c61\u503c\u5f97\u6ce8\u610f\u3002\u4fee\u590d\u5173\u952e\u8bcd\u8695\u98df\u7684\u4e00\u4e2a\u5e38\u89c1\u75c7\u72b6\u662f\u7279\u5b9a\u5173\u952e\u8bcd\u7684\u9875\u9762\u6392\u540d\u6ce2\u52a8\u3002\u5982\u679c\u4f60\u770b\u5230\u7f51\u9875\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4f4d\u7f6e\u53d1\u751f\u4e86\u4e92\u6362\uff0c\u8fd9\u53ef\u80fd\u662f\u8695\u98df\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u8ff9\u8c61\u3002\u5982\u679c\u4f60\u7684\u6709\u673a\u6d41\u91cf\u6b63\u5728\u4e0b\u964d\uff0c\u5c3d\u7ba1\u5185\u5bb9\u59cb\u7ec8\u5982\u4e00 <a href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e5%b7%a5%e4%bd%9c\/\">\u52aa\u529b<\/a> \u53ef\u80fd\u662f\u60a8\u7684\u7f51\u9875\u5728\u7ade\u4e89\u540c\u4e00\u4e2a\u5173\u952e\u8bcd\u3002\u5982\u679c\u60a8\u7684\u8f6c\u5316\u7387\u4e0b\u964d\uff0c\u53ef\u80fd\u662f\u56e0\u4e3a\u7528\u6237 <a href=\"https:\/\/seo.london\/zh\/%e7%9d%80%e9%99%86%e9%a1%b5%e6%98%af%e5%90%a6%e4%b8%8d%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u7740\u9646<\/a> \u7531\u4e8e\u5173\u952e\u5b57\u91cd\u53e0\u800c\u51fa\u73b0\u5728\u76f8\u5173\u6027\u8f83\u4f4e\u7684\u9875\u9762\u4e0a\u3002\u5bf9\u5173\u952e\u5b57\u7b56\u7565\u8fdb\u884c\u5f7b\u5e95\u5206\u6790\u8fd8\u53ef\u4ee5\u53d1\u73b0\u91cd\u590d\u7684\u76ee\u6807\u5b9a\u4f4d\u3002\u5982\u679c\u4f60\u53d1\u73b0\u6709\u591a\u4e2a\u9875\u9762\u9488\u5bf9\u540c\u4e00\u5173\u952e\u8bcd\u8fdb\u884c\u4e86\u4f18\u5316\uff0c\u8fd9\u5c31\u662f\u641c\u7d22\u5f15\u64ce\u8695\u98df\u7684\u4fe1\u53f7\u3002\u4e86\u89e3\u8fd9\u4e9b\u8ff9\u8c61\u53ef\u4ee5\u8ba9\u4f60 <a href=\"https:\/\/seo.london\/zh\/%e6%b2%a1%e6%9c%89%e5%ae%9e%e9%99%85%e5%9c%b0%e5%9d%80%e7%9a%84%e6%9c%ac%e5%9c%b0%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5730\u5740<\/a> \u79ef\u6781\u4e3b\u52a8\u5730\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u8fd9\u6837\u60a8\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u624d\u4f1a\u6709\u6548\uff0c\u60a8\u7684\u5185\u5bb9\u624d\u4f1a\u7b26\u5408 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e6%84%8f%e5%9b%be-101-%e5%85%a5%e9%97%a8%e6%8c%87%e5%8d%97\/\">\u641c\u7d22\u610f\u56fe<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-cannibalization-matters\"><span class=\"ez-toc-section\" id=\"why-cannibalization-matters\"><\/span>\u8695\u98df\u4e3a\u4f55\u91cd\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rankings\"><span class=\"ez-toc-section\" id=\"rankings\"><\/span>\u6392\u540d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5173\u952e\u8bcd\u8695\u98df\u4f1a\u635f\u5bb3\u60a8\u7684\u641c\u7d22\u6392\u540d\u3002\u5f53\u591a\u4e2a\u9875\u9762\u7ade\u4e89\u540c\u4e00\u5173\u952e\u8bcd\u65f6\uff0c\u641c\u7d22\u5f15\u64ce\u7528\u6765\u5bf9\u5185\u5bb9\u8fdb\u884c\u6392\u540d\u7684\u6743\u5a01\u6027\u548c\u76f8\u5173\u6027\u4fe1\u53f7\u5c31\u4f1a\u88ab\u5206\u5272\u3002\u4f60\u62e5\u6709\u7684\u4e0d\u662f\u4e00\u4e2a\u76f8\u5173\u6027\u548c\u6743\u5a01\u6027\u90fd\u5f88\u5f3a\u7684\u9875\u9762\uff0c\u800c\u662f\u591a\u4e2a\u9875\u9762\uff0c\u8fd9\u4e9b\u9875\u9762\u4f1a\u524a\u5f31\u8fd9\u4e9b\u4fe1\u53f7\uff0c\u6709\u53ef\u80fd\u6240\u6709\u9875\u9762\u7684\u6392\u540d\u90fd\u4f1a\u6bd4\u539f\u6765\u4f4e\u3002\u56e0\u6b64\uff0c\u6700\u7ec8\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6ca1\u6709\u4e00\u4e2a\u9875\u9762\u6392\u540d\u9760\u524d\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u9875\u9762\uff0c\u4ece\u800c\u964d\u4f4e\u4e86\u7f51\u7ad9\u7684\u6574\u4f53\u53ef\u89c1\u5ea6\u3002\u641c\u7d22\u5f15\u64ce\u4e5f\u5c06\u5f88\u96be\u51b3\u5b9a\u663e\u793a\u54ea\u4e2a\u9875\u9762\uff0c\u60a8\u5c06\u5f97\u5230\u4e0d\u4e00\u81f4\u7684\u641c\u7d22\u7ed3\u679c\uff0c\u5e76\u4e14 <a href=\"https:\/\/seo.london\/zh\/%e4%b8%8d%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u7a77\u4eba<\/a> \u7528\u6237 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%a1%b5%e9%9d%a2%e4%bd%93%e9%aa%8c%e4%bf%a1%e5%8f%b7\/\">\u7ecf\u9a8c<\/a>.\u8fd9\u79cd\u4e0d\u4e00\u81f4\u6027\u4f1a\u5bfc\u81f4\u5931\u53bb\u70b9\u51fb\u548c\u8f6c\u5316\u7684\u673a\u4f1a\u3002\u56e0\u6b64\uff0c\u4e86\u89e3\u56fa\u5b9a\u5173\u952e\u5b57\u8695\u98df\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5bf9\u6392\u540d\u7684\u5f71\u54cd\uff0c\u662f\u5236\u5b9a\u8fde\u8d2f\u6709\u6548\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u7f51\u7ad9\u5438\u5f15\u548c\u5438\u5f15\u7528\u6237\u7684\u6f5c\u529b\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-website-traffic\"><span class=\"ez-toc-section\" id=\"website-traffic\"><\/span>\u7f51\u7ad9\u6d41\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8695\u98df\u5f0f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5f71\u54cd\u8d85\u51fa\u4e86\u641c\u7d22\u6392\u540d\uff0c\u8fd8\u5305\u62ec <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%a2%9e%e5%8a%a0%e7%bd%91%e7%ab%99%e6%b5%81%e9%87%8f\/\">\u7f51\u7ad9\u6d41\u91cf<\/a> \u4e5f\u662f\u5982\u6b64\u3002\u5f53\u591a\u4e2a\u9875\u9762\u7ade\u4e89\u540c\u4e00\u5173\u952e\u8bcd\u65f6\uff0c\u5f80\u5f80\u4f1a\u5bfc\u81f4\u6ca1\u6709\u4e00\u4e2a\u9875\u9762\u7684\u6392\u540d\u80fd\u50cf\u5355\u4e00\u7efc\u5408\u9875\u9762\u90a3\u6837\u9760\u524d\u3002\u8fd9\u79cd\u7ade\u4e89\u4f1a\u5bfc\u81f4\u6574\u4f53\u80fd\u89c1\u5ea6\u964d\u4f4e\uff0c\u56e0\u6b64\u53ea\u6709\u66f4\u5c11\u7684\u7528\u6237\u4f1a\u627e\u5230\u5e76\u70b9\u51fb\u4f60\u7684\u5185\u5bb9\u3002\u5f53\u641c\u7d22\u5f15\u64ce\u65e0\u6cd5\u786e\u5b9a\u54ea\u4e2a\u9875\u9762\u6700\u76f8\u5173\u65f6\uff0c\u5b83\u4eec\u53ef\u80fd\u4f1a\u5728\u4e0d\u540c\u9875\u9762\u4e4b\u95f4\u8f6e\u6362\uff0c\u8fd9\u6837\u4f60\u5c31\u4f1a\u83b7\u5f97\u4e0d\u4e00\u81f4\u7684\u6d41\u91cf\u6a21\u5f0f\u3002\u767b\u9646\u7f51\u7ad9\u4e0a\u7c7b\u4f3c\u9875\u9762\u7684\u7528\u6237\u53ef\u80fd\u627e\u4e0d\u5230\u4ed6\u4eec\u641c\u7d22\u7684\u5185\u5bb9\uff0c\u56e0\u6b64\u8df3\u51fa\u7387\u4f1a\u66f4\u9ad8\uff0c\u53c2\u4e0e\u5ea6\u4e5f\u4f1a\u66f4\u4f4e\u3002\u89e3\u51b3\u8695\u98df\u641c\u7d22\u5f15\u64ce\u95ee\u9898\u662f\u4f18\u5316\u7f51\u7ad9\u7684\u5173\u952e\u3002 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80\/\">\u5185\u5bb9\u6218\u7565<\/a>.\u901a\u8fc7\u786e\u4fdd\u6bcf\u4e2a\u9875\u9762\u90fd\u9488\u5bf9\u72ec\u7279\u7684\u5173\u952e\u5b57\u5e76\u670d\u52a1\u4e8e\u4e0d\u540c\u7684\u7528\u6237\u610f\u56fe\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u641c\u7d22\u80fd\u89c1\u5ea6\u3002\u8fd9\u5c06\u5e26\u6765\u66f4\u7a33\u5b9a\u7684\u6d41\u91cf\uff0c\u5e76\u80fd\u66f4\u597d\u5730\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-identify-cannibalization\"><span class=\"ez-toc-section\" id=\"how-to-identify-cannibalization\"><\/span>\u5982\u4f55\u8bc6\u522b\u8695\u98df<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tools\"><span class=\"ez-toc-section\" id=\"tools\"><\/span>\u5de5\u5177<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8981\u6709\u6548\u89e3\u51b3\u8695\u98df\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u95ee\u9898\uff0c\u9996\u5148\u9700\u8981\u786e\u5b9a\u53d7\u5f71\u54cd\u7684\u9875\u9762\u3002\u6709\u51e0\u79cd\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u4f60\u53d1\u73b0\u8fd9\u4e9b\u95ee\u9898\u3002\u8c37\u6b4c <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e6%8e%a7%e5%88%b6%e5%8f%b0\/\">\u641c\u7d22\u63a7\u5236\u53f0<\/a> \u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d44\u6e90\uff0c\u60a8\u53ef\u4ee5\u5206\u6790\u60a8\u7684\u7f51\u9875\u4e0a\u54ea\u4e9b\u5173\u952e\u8bcd\u6392\u540d\u9760\u524d\uff0c\u5e76\u627e\u5230\u91cd\u53e0\u7684\u5173\u952e\u8bcd\u3002\u901a\u8fc7\u67e5\u770b <a href=\"https:\/\/seo.london\/zh\/%e7%9f%a5%e8%af%86%e5%ba%93\/%e5%a6%82%e4%bd%95%e7%9b%91%e6%b5%8b-%e6%80%a7%e8%83%bd\/\">\u4e1a\u7ee9<\/a> <a href=\"https:\/\/seo.london\/zh\/%e6%8a%a5%e5%91%8a%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%bb%93%e6%9e%9c\/\">\u62a5\u544a<\/a> \u4f60\u53ef\u4ee5\u770b\u5230\u5176\u4ed6\u7f51\u9875\u5728\u7ade\u4e89\u76f8\u540c\u7684\u5173\u952e\u8bcd\u3002SEMrush \u6216 Ahrefs \u7b49\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5e73\u53f0\u5177\u6709\u4ee5\u4e0b\u529f\u80fd <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%bf%bd%e8%b8%aa%e5%85%b3%e9%94%ae%e8%af%8d%e6%8e%92%e5%90%8d\/\">\u8ffd\u8e2a<\/a> \u901a\u8fc7\u7a81\u51fa\u663e\u793a\u4ee5\u76f8\u540c\u5173\u952e\u8bcd\u4e3a\u76ee\u6807\u7684\u7f51\u9875\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u5173\u952e\u8bcd\u7684\u6392\u540d\u548c\u8695\u98df\u60c5\u51b5\u3002\u8fd9\u4e9b\u5de5\u5177\u5c06\u5411\u60a8\u5c55\u793a\u60a8\u7684\u7f51\u9875\u662f\u5982\u4f55\u6392\u540d\u548c\u76f8\u4e92\u7ade\u4e89\u7684\u3002\u5728 Google \u4e2d\u4f7f\u7528\u7f51\u7ad9\u641c\u7d22\u547d\u4ee4\uff08\u5982 \"site:yourwebsite.com 'keyword'\"\uff09\u4e5f\u53ef\u4ee5\u624b\u52a8\u663e\u793a\u9488\u5bf9\u7279\u5b9a\u672f\u8bed\u4f18\u5316\u7684\u9875\u9762\u3002\u8fd9\u4e9b\u5de5\u5177\u548c\u6280\u672f\u662f\u4e86\u89e3\u7f51\u7ad9\u5173\u952e\u5b57\u72b6\u51b5\u7684\u5173\u952e\u3002\u53ca\u65e9\u53d1\u73b0\u8fd9\u4e9b\u95ee\u9898\u5c06\u4f7f\u60a8\u80fd\u591f\u5b9e\u65bd\u6709\u9488\u5bf9\u6027\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4ece\u800c\u6539\u8fdb\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u548c\u7f51\u7ad9\u7684\u6574\u4f53\u6027\u80fd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-analysis\"><span class=\"ez-toc-section\" id=\"content-analysis\"><\/span>\u5185\u5bb9\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5206\u6790\u5185\u5bb9\u662f\u8bc6\u522b\u8695\u98df\u6027\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5173\u952e\u3002\u4ece\u5185\u5bb9\u5f00\u59cb <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%ae%a1%e8%ae%a1\/\">\u5ba1\u8ba1<\/a> \u68c0\u67e5\u6bcf\u4e2a\u9875\u9762\u7684\u5173\u952e\u8bcd\u53ca\u5176\u7528\u6237\u610f\u56fe\u3002\u67e5\u770b\u4e0d\u540c\u9875\u9762\u7684\u5173\u952e\u8bcd\u662f\u5426\u5b58\u5728\u91cd\u53e0\u3002\u662f\u591a\u4e2a\u9875\u9762\u9488\u5bf9\u540c\u4e00\u76ee\u6807\u5173\u952e\u8bcd\uff0c\u8fd8\u662f <a href=\"https:\/\/seo.london\/zh\/%e5%8d%95%e9%a1%b5%e7%bd%91%e7%ab%99%e6%98%af%e5%90%a6%e6%9c%89%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u4e00\u9875<\/a> \u4ece\u5176\u4ed6\u7f51\u7ad9\u7a83\u53d6\u6d41\u91cf\uff1fScreaming Frog \u7b49\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u60a8 <a href=\"https:\/\/seo.london\/zh\/jetoctopus\/\">\u722c\u884c<\/a> \u60a8\u7684\u7f51\u7ad9\uff0c\u5e76\u4f7f\u5176\u66f4\u5bb9\u6613\u7f16\u5236\u4e00\u4e2a <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%8f%8b%e5%a5%bd%e7%bd%91%e5%9d%80\/\">URLs<\/a> \u53ca\u5176\u4e3b\u8981\u5173\u952e\u8bcd\u3002\u62ff\u5230\u8fd9\u4efd\u6e05\u5355\u540e\uff0c\u5bf9\u6bcf\u4e2a\u9875\u9762\u7684\u76ee\u7684\u548c\u6027\u80fd\u8fdb\u884c\u8bc4\u4f30\u3002\u5b83\u4eec\u662f\u5426\u6709\u660e\u786e\u7684\u533a\u522b\uff0c\u6216\u8005\u662f\u5426\u53ef\u4ee5\u5408\u5e76\uff1f\u8bc4\u4f30\u5185\u5bb9\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\u8fd8\u80fd\u5e2e\u52a9\u60a8\u8bc6\u522b\u8695\u98df\u6027\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u95ee\u9898\u3002\u901a\u8fc7\u5c06\u6bcf\u4e2a\u9875\u9762\u4e0e\u72ec\u7279\u800c\u5177\u4f53\u7684\u5173\u952e\u8bcd\u76f8\u5339\u914d\uff0c\u5e76\u786e\u4fdd\u5b83\u4eec\u670d\u52a1\u4e8e\u4e0d\u540c\u7684\u7528\u6237\u610f\u56fe\uff0c\u60a8\u5c06\u63d0\u9ad8\u5b83\u4eec\u7684\u5355\u72ec\u6392\u540d\u6f5c\u529b\u548c\u6574\u4f53\u7f51\u7ad9\u6027\u80fd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-fix-cannibalization\"><span class=\"ez-toc-section\" id=\"how-to-fix-cannibalization\"><\/span>\u5982\u4f55\u89e3\u51b3\u540c\u8d28\u5316\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consolidate-content\"><span class=\"ez-toc-section\" id=\"consolidate-content\"><\/span>\u6574\u5408\u5185\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5408\u5e76\u5185\u5bb9\u662f\u89e3\u51b3\u8695\u98df\u6027\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u597d\u65b9\u6cd5\u3002\u5f53\u591a\u4e2a\u9875\u9762\u7ade\u4e89\u540c\u4e00\u4e2a\u5173\u952e\u8bcd\u65f6\uff0c\u53ef\u4ee5\u8003\u8651\u5c06\u5b83\u4eec\u5408\u5e76\u6210\u4e00\u4e2a\u7efc\u5408\u7684\u5185\u5bb9\u3002\u8fd9\u5c06\u52a0\u5f3a\u5185\u5bb9\u5bf9\u641c\u7d22\u5f15\u64ce\u7684\u6743\u5a01\u6027\u548c\u76f8\u5173\u6027\u3002\u9996\u5148\u786e\u5b9a\u54ea\u4e9b\u7f51\u9875\u8868\u73b0\u4e0d\u4f73\u6216\u4e3b\u9898\u76f8\u4f3c\u3002\u8bc4\u4f30\u5b83\u4eec\u7684\u5185\u5bb9\uff0c\u770b\u770b\u54ea\u4e9b\u5185\u5bb9\u53ef\u4ee5\u5408\u5e76\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u591a\u4ef7\u503c\u3002 <a href=\"https:\/\/seo.london\/zh\/%e9%87%8d%e5%ae%9a%e5%90%91%e7%bd%91%e5%9d%80%e6%98%af%e5%90%a6%e4%bc%9a%e5%bd%b1%e5%93%8d%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u91cd\u5b9a\u5411<\/a> \u4f7f\u7528\u4e00\u4e2a <a href=\"https:\/\/seo.london\/zh\/%e8%81%98%e8%af%b7%e9%87%8d%e5%ae%9a%e5%90%91%e9%a1%be%e9%97%ae\/\">301<\/a> \u91cd\u5b9a\u5411\u3002\u8fd9\u5c06\u4fdd\u7559\u4efb\u4f55\u73b0\u6709\u7684\u53cd\u5411\u94fe\u63a5\u548c\u91cd\u590d\u9875\u9762\u7684\u641c\u7d22\u5f15\u64ce\u6743\u91cd\uff0c\u5e76\u5c06\u5176\u8f6c\u79fb\u5230 <a href=\"https:\/\/seo.london\/zh\/%e6%96%b0%e7%bd%91%e7%ab%99%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u65b0\u9875<\/a>.\u901a\u8fc7\u6574\u5408\uff0c\u60a8\u5c06\u62e5\u6709\u4e00\u4e2a\u66f4\u5f3a\u5927\u7684\u9875\u9762\uff0c\u53ef\u4ee5\u63d0\u9ad8\u76ee\u6807\u5173\u952e\u8bcd\u7684\u6392\u540d\uff0c\u51cf\u5c11\u5185\u90e8\u7ade\u4e89\u3002\u7edf\u4e00\u7684\u5185\u5bb9\u8fd8\u80fd\u66f4\u597d\u5730\u6ee1\u8db3\u7528\u6237\u610f\u56fe\uff0c\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u6f5c\u5728\u8f6c\u5316\u7387\u3002\u8fd9\u5c06\u4f18\u5316\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u7f51\u7ad9\u6574\u4f53\u6027\u80fd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keyword-optimization\"><span class=\"ez-toc-section\" id=\"keyword-optimization\"><\/span>\u5173\u952e\u5b57\u4f18\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5173\u952e\u8bcd\u4f18\u5316\u662f\u89e3\u51b3\u8695\u98df\u6027\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5173\u952e\u3002\u9996\u5148\u8981\u5ba1\u67e5\u5173\u952e\u5b57\u7b56\u7565\uff0c\u786e\u4fdd\u6bcf\u4e2a\u9875\u9762\u90fd\u9488\u5bf9\u72ec\u7279\u800c\u5177\u4f53\u7684\u5173\u952e\u5b57\u3002\u4e0d\u8981\u5728\u591a\u4e2a\u9875\u9762\u4e2d\u4f7f\u7528\u76f8\u540c\u6216\u76f8\u4f3c\u7684\u5173\u952e\u8bcd\u3002\u76f8\u53cd\uff0c\u5e94\u4f7f\u5173\u952e\u5b57\u7ec4\u5408\u591a\u6837\u5316\uff0c\u5e76\u4f7f\u6bcf\u4e2a\u9875\u9762\u66f4\u52a0\u72ec\u7279\u3002\u4f7f\u7528\u5173\u952e\u5b57 <a href=\"https:\/\/seo.london\/zh\/%e7%9f%a5%e8%af%86%e5%ba%93\/%e5%85%b3%e9%94%ae%e8%af%8d-%e7%a0%94%e7%a9%b6-seo\/\">\u7814\u7a76<\/a> 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