{"id":31547,"date":"2023-10-26T11:01:04","date_gmt":"2023-10-26T11:01:04","guid":{"rendered":"https:\/\/seo.london\/?p=31547"},"modified":"2023-11-03T11:03:20","modified_gmt":"2023-11-03T11:03:20","slug":"%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"post","link":"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u7684\u9996\u8981\u76ee\u6807\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5728\u8fd9\u4e2a\u4fe1\u606f\u50cf\u6c27\u6c14\u4e00\u6837\u91cd\u8981\u7684\u65f6\u4ee3\uff0c\u6709\u6ca1\u6709\u60f3\u8fc7 <a href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e5%bb%ba%e8%ae%be\/\">\u4ec0\u4e48<\/a> \u63a8\u52a8\u60a8\u5bfb\u6c42 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e8%b0%b7%e6%ad%8c%e7%9f%a5%e8%af%86%e5%9b%be%e8%b0%b1\/\">\u77e5\u8bc6<\/a>\u4e16\u754c\u7684\u4e8b\u5b9e\u548c\u6570\u636e <a href=\"https:\/\/seo.london\/zh\/%e5%85%a8%e7%90%83seo\/\">\u5bbd\u9614\u7684<\/a> 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id=\"introduction-to-search-engines-and-their-primary-goal\"><\/span>\u641c\u7d22\u5f15\u64ce\u7b80\u4ecb\u53ca\u5176\u4e3b\u8981\u76ee\u6807<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u5185\u5bb9\u8868\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 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title=\"\u641c\u7d22\u5f15\u64ce\u7b80\u4ecb\u53ca\u5176\u4e3b\u8981\u76ee\u6807\">\u641c\u7d22\u5f15\u64ce\u7b80\u4ecb\u53ca\u5176\u4e3b\u8981\u76ee\u6807<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#history-of-search-engines\" title=\"\u641c\u7d22\u5f15\u64ce\u7684\u5386\u53f2\">\u641c\u7d22\u5f15\u64ce\u7684\u5386\u53f2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#how-does-a-search-engine-work\" title=\"\u641c\u7d22\u5f15\u64ce\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff1f\">\u641c\u7d22\u5f15\u64ce\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff1f<\/a><ul class='ez-toc-list-level-3' ><li 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href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#the-primary-goal-of-a-search-engine-providing-relevant-and-useful-results\" title=\"\u641c\u7d22\u5f15\u64ce\u7684\u9996\u8981\u76ee\u6807\uff1a\u63d0\u4f9b\u76f8\u5173\u548c\u6709\u7528\u7684\u7ed3\u679c\">\u641c\u7d22\u5f15\u64ce\u7684\u9996\u8981\u76ee\u6807\uff1a\u63d0\u4f9b\u76f8\u5173\u548c\u6709\u7528\u7684\u7ed3\u679c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#relevancy-in-search-results\" title=\"\u641c\u7d22\u7ed3\u679c\u7684\u76f8\u5173\u6027\">\u641c\u7d22\u7ed3\u679c\u7684\u76f8\u5173\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" 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title=\"\u641c\u7d22\u5f15\u64ce\u5728\u5b9e\u73b0\u5176\u9996\u8981\u76ee\u6807\u65b9\u9762\u9762\u4e34\u7684\u6311\u6218\">\u641c\u7d22\u5f15\u64ce\u5728\u5b9e\u73b0\u5176\u9996\u8981\u76ee\u6807\u65b9\u9762\u9762\u4e34\u7684\u6311\u6218<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#spam-and-low-quality-content\" title=\"\u5783\u573e\u90ae\u4ef6\u548c\u4f4e\u8d28\u91cf\u5185\u5bb9\">\u5783\u573e\u90ae\u4ef6\u548c\u4f4e\u8d28\u91cf\u5185\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#fake-news-and-misinformation\" title=\"\u5047\u65b0\u95fb\u548c\u9519\u8bef\u4fe1\u606f\">\u5047\u65b0\u95fb\u548c\u9519\u8bef\u4fe1\u606f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#the-future-of-search-engines-and-their-primary-goal\" title=\"\u641c\u7d22\u5f15\u64ce\u7684\u672a\u6765\u53ca\u5176\u4e3b\u8981\u76ee\u6807\">\u641c\u7d22\u5f15\u64ce\u7684\u672a\u6765\u53ca\u5176\u4e3b\u8981\u76ee\u6807<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#artificial-intelligence-in-search\" title=\"\u641c\u7d22\u4e2d\u7684\u4eba\u5de5\u667a\u80fd\">\u641c\u7d22\u4e2d\u7684\u4eba\u5de5\u667a\u80fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/#mobile-and-voice-search\" title=\"\u79fb\u52a8\u548c\u8bed\u97f3\u641c\u7d22\">\u79fb\u52a8\u548c\u8bed\u97f3\u641c\u7d22<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u662f\u90e8\u7f72\u5728 <a href=\"https:\/\/seo.london\/zh\/%e4%bf%a1%e6%81%af%e6%8a%80%e6%9c%af%e5%85%ac%e5%8f%b8%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u4e92\u8054\u7f51<\/a> \u4e3a\u7528\u6237\u63d0\u4f9b\u670d\u52a1\uff0c\u4e3b\u8981\u662f\u5e2e\u52a9\u7528\u6237\u627e\u5230\u7279\u5b9a\u7684 <a href=\"https:\/\/seo.london\/zh\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5185\u5bb9<\/a> \u5728\u65e0\u6570\u7f51\u7ad9\u4e2d\u3002\u5c31\u5176\u57fa\u672c\u5f62\u5f0f\u800c\u8a00\uff0c\u60a8\u53ef\u4ee5\u5c06\u5b83\u4eec\u89c6\u4e3a\u4ea4\u4e92\u5f0f\u76ee\u5f55\uff0c\u7cbe\u5fc3\u7ef4\u62a4\u7740\u6bcf\u4e00\u6761\u53ef\u884c\u5185\u5bb9\u7684\u8bb0\u5f55\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u6b21\u8f93\u5165\u67e5\u8be2\uff0c\u65e0\u8bba\u662f\u7b80\u5355\u7684 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%bf%bd%e8%b8%aa%e5%85%b3%e9%94%ae%e8%af%8d%e6%8e%92%e5%90%8d\/\">\u8ffd\u8e2a<\/a> \u6216\u4e86\u89e3\u91cf\u5b50\u8ba1\u7b97\uff1b\u8fd9\u4e9b\u795e\u5947\u7684\u5e2e\u624b\u4f1a\u4ece\u5b83\u4eec\u5e9e\u5927\u7684\u6570\u636e\u5e93\u4e2d\u6c72\u53d6\u5927\u91cf\u7d22\u5f15\u5217\u8868\uff0c\u4e3a\u60a8\u63d0\u4f9b\u76f8\u5173\u7684\u9ad8\u8d28\u91cf\u7ed3\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fe1\u4e0d\u4fe1\u7531\u4f60--\u867d\u7136\u5b83\u4eec\u770b\u4f3c\u5b8c\u5168\u81ea\u52a8\u5316\uff0c\u4f46\u641c\u7d22\u5f15\u64ce\u6240\u91c7\u53d6\u7684\u6bcf\u4e00\u4e2a\u884c\u52a8\u672c\u8d28\u4e0a\u90fd\u662f\u7531\u4e00\u4e2a\u91cd\u8981\u7684\u7cbe\u795e\u6307\u5bfc\u7684\u3002\u90a3\u4e48\uff0c\u6784\u6210\u5176\u5b58\u5728\u6838\u5fc3\u7684\u795e\u5723\u4ee3\u7801\u662f\u4ec0\u4e48\uff1f\u662f\u4ec0\u4e48\u9a71\u52a8\u7740\u641c\u7d22\u5f15\u64ce\u7684\u8fd0\u8f6c\uff1f\u5b83\u5c31\u5728\u8fd9\u91cc\uff1a <strong>\u63d0\u4f9b\u76f8\u5173\u548c\u6709\u7528\u7684\u7ed3\u679c<\/strong> \u7b26\u5408\u4ed6\u4eec\u7684\u641c\u7d22\u6761\u4ef6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u662f\u7684\uff0c\u670b\u53cb\u4eec\uff01\u641c\u7d22\u5f15\u64ce\u7684\u7cbe\u9ad3\u548c\u5927\u90e8\u5206\u4e3b\u8981\u76ee\u6807\u90fd\u53ef\u4ee5\u6709\u6548\u5730\u6d53\u7f29\u5728\u8fd9\u4e94\u4e2a\u7b80\u5355\u800c\u53c8\u5fc5\u8981\u7684\u8bcd\u4e2d\u3002\u4e0e\u8fd9\u4e9b\u529f\u80fd\u5f3a\u5927\u7684\u7535\u5b50\u56fe\u4e66\u9986\u76f8\u5173\u7684\u6240\u6709\u5176\u4ed6\u65b9\u9762\uff08\u4ece\u7b97\u6cd5\u5230\u66f4\u65b0\uff09\u90fd\u5728\u4e3a\u5b9e\u73b0\u8fd9\u4e00\u6700\u5355\u4e00\u7684\u76ee\u6807\u800c\u4e0d\u61c8\u52aa\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-history-of-search-engines\"><span class=\"ez-toc-section\" id=\"history-of-search-engines\"><\/span>\u641c\u7d22\u5f15\u64ce\u7684\u5386\u53f2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a2\u7a76\u641c\u7d22\u5f15\u64ce\u7684\u5386\u53f2\uff0c\u662f\u5728\u5feb\u901f\u53d1\u5c55\u7684\u6280\u672f\u4e16\u754c\u4e2d\u8fdb\u884c\u7684\u4e00\u6b21\u5f15\u4eba\u5165\u80dc\u7684\u65c5\u884c\uff0c\u5b83\u6070\u5f53\u5730\u5c55\u793a\u4e86\u8fd9\u4e9b\u6570\u5b57\u5de5\u5177\u662f\u5982\u4f55\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u53d6\u5f97\u957f\u8db3\u8fdb\u6b65\u7684\u300220 \u4e16\u7eaa 90 \u5e74\u4ee3\u521d\uff0c\u6211\u4eec\u73b0\u5728\u6240\u719f\u77e5\u7684\u5f53\u4ee3\u641c\u7d22\u5f15\u64ce\u7684\u79cd\u5b50\u5f00\u59cb\u840c\u82bd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u65f6\uff0c\u91cd\u8981\u7684\u6280\u672f\u53d1\u660e\u5bb6\u548c\u7f51\u7edc\u7231\u597d\u8005\u89c1\u8bc1\u4e86\u4e92\u8054\u7f51\u7684\u6307\u6570\u5f0f\u589e\u957f\uff0c\u5145\u65a5\u7740\u65e0\u7a77\u65e0\u5c3d\u7684\u7f51\u7ad9\uff0c\u4f46\u5374\u4e25\u91cd\u7f3a\u4e4f\u4e00\u4e2a\u7cfb\u7edf\u6765\u6709\u6548\u5730\u7ec4\u7ec7\u8fd9\u4e9b\u5e9e\u5927\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f00\u53d1\u5de5\u4f5c\u4ece \"Archie \"\u7b49\u521d\u7ea7\u641c\u7d22\u5e73\u53f0\u5f00\u59cb\u3001 <a href=\"https:\/\/seo.london\/zh\/%e6%8a%a4%e9%80%81%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5176\u4e2d<\/a> \u9488\u5bf9 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%ae%a9%e8%b0%b7%e6%ad%8c%e6%9b%b4%e5%bf%ab%e5%9c%b0%e7%b4%a2%e5%bc%95%e6%82%a8%e7%9a%84%e7%bd%91%e7%ab%99\/\">\u6307\u6570\u5316<\/a> FTP \u6863\u6848\u5141\u8bb8\u4eba\u4eec\u67e5\u627e\u7279\u5b9a\u6587\u4ef6\u3002\u7136\u800c\uff0c\u4eba\u4eec\u5f88\u5feb\u5c31\u53d1\u73b0\u9700\u8981\u66f4\u5148\u8fdb\u7684\u7cfb\u7edf\uff1a\u7f51\u7edc\u76ee\u5f55\u65f6\u4ee3\u6765\u4e34\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">90 \u5e74\u4ee3\u4e2d\u671f\uff0c\u96c5\u864e\u76ee\u5f55\u5927\u53d7\u6b22\u8fce\u3002\u5f53\u7528\u6237\u6d4f\u89c8\u96c5\u864e\u76ee\u5f55\u65f6\uff0c\u4ed6\u4eec\u662f\u901a\u8fc7\u6d4f\u89c8\u81ea\u5df1\u7684\u9875\u9762\u548c\u7c7b\u522b\u6765\u67e5\u627e\u6240\u9700\u4fe1\u606f\u7684\uff0c\u8fd9\u4e0e\u6211\u4eec\u4eca\u5929\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u5373\u65f6\u8f93\u5165\u5173\u952e\u5b57\u7684\u4e60\u60ef\u5f62\u6210\u4e86\u660e\u663e\u7684\u5bf9\u6bd4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u4e0d\u4e45\u4e4b\u540e\uff0c\u6807\u51c6\u76ee\u5f55\u5c31\u9762\u4e34\u7740\u4e92\u8054\u7f51\u84ec\u52c3\u53d1\u5c55\u6240\u5e26\u6765\u7684\u6311\u6218\u3002\u9762\u5bf9\u8fd9\u4e00\u6d6a\u6f6e\uff0c\u65af\u5766\u798f\u5927\u5b66\u7684\u4e24\u4e2a <a href=\"https:\/\/seo.london\/zh\/%e5%a4%a7%e5%ad%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5927\u5b66<\/a> \u5b66\u751f\u4eec\u5f00\u53d1\u4e86 \"Backrub\"\uff0c\u4e5f\u5c31\u662f\u4eca\u5929\u7684\u8c37\u6b4c--\u5b83\u4f53\u73b0\u4e86\u6211\u4eec\u6545\u4e8b\u4e2d\u7684\u5173\u952e\u65f6\u523b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u5f3a\u8c03\u5173\u952e\u5b57\u548c\u4f7f\u7528\u5148\u8fdb\u7684\u7b97\u6cd5\uff0c\u8c37\u6b4c\u80fd\u591f\u4ee5\u6700\u4f73\u65b9\u5f0f\u63d0\u4f9b\u76f8\u5173\u5185\u5bb9\uff0c\u5c06\u7528\u6237\u7684\u641c\u7d22\u67e5\u8be2\u653e\u5728\u9996\u4f4d\uff0c\u4ece\u800c\u5927\u5927\u63d0\u9ad8\u4e86\u7528\u6237\u7684\u6d4f\u89c8\u91cf\u3002 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%a1%b5%e9%9d%a2%e4%bd%93%e9%aa%8c%e4%bf%a1%e5%8f%b7\/\">\u7ecf\u9a8c<\/a>.\u8fd9\u4e00\u521b\u65b0\u65b9\u6cd5\u8ba9\u4eba\u4eec\u770b\u5230\u4e86\u73b0\u5728\u5168\u7403\u516c\u8ba4\u7684\u641c\u7d22\u5f15\u64ce\u7684\u9996\u8981\u76ee\u6807--\u8fc5\u901f\u3001\u51c6\u786e\u5730\u63d0\u4f9b\u7b80\u660e\u3001\u76f8\u5173\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u6839\u672c\u4e0a\u8bf4\uff0c\u8ffd\u6839\u6eaf\u6e90\u6709\u52a9\u4e8e\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u5bf9\u4e8e\u4eba\u7c7b\u83b7\u53d6\u77e5\u8bc6\u548c\u4e0e\u4e16\u754c\u4e0a\u5176\u4ed6\u4eba\u5efa\u7acb\u8054\u7cfb\u7684\u52aa\u529b\u662f\u591a\u4e48\u4e0d\u53ef\u6216\u7f3a\u3002\u56e0\u4e3a\u8fd9\u4e9b\u6280\u672f\u5947\u8ff9\u7684\u6838\u5fc3\u662f\u52aa\u529b\u5b9e\u73b0\u4e00\u4e2a\u57fa\u672c\u76ee\u6807--\u4fe1\u606f\u83b7\u53d6\u7684\u6c11\u4e3b\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u56fe\u8868\u8bf4\u660e\u5176\u6f14\u53d8\u8fc7\u7a0b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>20 \u4e16\u7eaa 90 \u5e74\u4ee3\u521d<\/strong>:\u963f\u5947 \"\u7b49\u539f\u59cb\u641c\u7d22\u5e73\u53f0\u7684\u8bde\u751f\u3002<\/li>\n\n\n\n<li><strong>\u4e5d\u5341\u5e74\u4ee3\u4e2d\u671f<\/strong>:\u96c5\u864e\u76ee\u5f55\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u662f\u901a\u8fc7\u5206\u7c7b\u6d4f\u89c8\u5f15\u53d1\u7684\u3002<\/li>\n\n\n\n<li><strong>20 \u4e16\u7eaa 90 \u5e74\u4ee3\u672b<\/strong>:\u8c37\u6b4c\u4ee5\u5173\u952e\u5b57\u4e3a\u4e2d\u5fc3\u7684\u521b\u65b0\u65b9\u6cd5\u6311\u6218\u4e86\u73b0\u72b6\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u603b\u4e4b\uff0c\u641c\u7d22\u5f15\u64ce\u7684\u53d1\u5c55\u53f2\u63cf\u7ed8\u4e86\u4e00\u4e2a\u590d\u6742\u3001\u521b\u65b0\u7684\u5386\u7a0b\uff0c\u4ee5\u5b9e\u73b0\u5176\u4e3b\u8981\u76ee\u6807--\u901a\u8fc7\u5e2e\u52a9\u7528\u6237\u5c3d\u53ef\u80fd\u987a\u5229\u5730\u627e\u5230\u51c6\u786e\u3001\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u6709\u6548\u5730\u63d0\u4f9b\u4ef7\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-a-search-engine-work\"><span class=\"ez-toc-section\" id=\"how-does-a-search-engine-work\"><\/span>\u641c\u7d22\u5f15\u64ce\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u7684\u4e3b\u8981\u76ee\u6807\uff0c\u5c31\u5fc5\u987b\u6df1\u5165\u7814\u7a76\u5176\u8fd0\u4f5c\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u641c\u7d22\u5f15\u64ce\u7684\u5de5\u4f5c\u4e3b\u8981\u5206\u4e3a\u4e09\u4e2a\u6b65\u9aa4\uff1a <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e6%8a%93%e5%8f%96%e5%92%8c%e7%b4%a2%e5%bc%95%e7%9a%84%e5%8c%ba%e5%88%ab%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/\">\u722c\u884c<\/a>\u7d22\u5f15\u548c\u6392\u540d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crawling\"><span class=\"ez-toc-section\" id=\"crawling\"><\/span>\u722c\u884c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6211\u4eec\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u5de5\u4f5c\u7684\u65c5\u7a0b\u4e2d\uff0c\u9996\u5148\u662f\u722c\u884c\u3002\u628a\u4e92\u8054\u7f51\u60f3\u8c61\u6210\u4e00\u4e2a\u5de8\u5927\u7684\u56fe\u4e66\u9986\uff0c\u91cc\u9762\u6709\u6570\u4e0d\u6e05\u7684\u4e66\u7c4d\uff0c\u4f46\u5374\u6ca1\u6709\u4e00\u4e2a\u4e2d\u592e\u8bb0\u5f55\u7cfb\u7edf\u3002\u641c\u7d22\u5f15\u64ce\u901a\u8fc7 \"\u8718\u86db \"\u6216 \"\u722c\u866b \"\u6765\u7b5b\u9009\u8fd9\u4e00\u5927\u5806\u4fe1\u606f\u3002\u8fd9\u4e9b\u7f51\u7edc <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-robots-txt-%e9%98%bb%e6%ad%a2%e6%9c%ba%e5%99%a8%e4%ba%ba\/\">\u673a\u5668\u4eba<\/a> <a href=\"https:\/\/seo.london\/zh\/jetoctopus\/\">\u722c\u884c<\/a> \u5728\u6570\u4ee5\u4ebf\u8ba1\u7684\u7f51\u9875\u4e2d\u5bfb\u627e\u4ed6\u4eec\u53ef\u4ee5\u5728\u4e92\u8054\u7f51\u4e0a\u6355\u6349\u5230\u7684\u4efb\u4f55\u65b0\u5185\u5bb9\uff0c\u5305\u62ec\u7f51\u7ad9\u66f4\u65b0\u3001\u65b0\u7f51\u7ad9\uff0c\u6216 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%b7%b2%e6%ad%bb\/\">\u6b7b\u4eba<\/a> \u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u722c\u866b\u4f1a\u8ddf\u8e2a\u6bcf\u4e2a\u94fe\u63a5\u6216\u7f51\u9875\u3002\u8fd9\u6837\uff0c\u5b83\u5c31\u4f1a\u8bbf\u95ee\u591a\u4e2a\u76f8\u4e92\u5173\u8054\u7684\u6587\u6863\uff0c\u5e76\u4e3a\u5b83\u4eec\u521b\u5efa\u7d22\u5f15--\u8fd9\u4e00\u8fc7\u7a0b\u88ab\u79f0\u4e3a\u7d22\u5f15\u7f16\u5236\u3002\u5185\u90e8\u548c <a href=\"https:\/\/seo.london\/zh\/%e4%b8%8d%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e5%a4%96%e9%83%a8%e9%93%be%e6%8e%a5\/\">\u5916\u90e8\u94fe\u63a5<\/a> 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class=\"wp-block-paragraph\">\u7d22\u5f15\u9700\u8981\u5c06\u539f\u59cb\u6570\u636e\u8f6c\u5316\u4e3a\u7ed3\u6784\u5316\u4fe1\u606f\uff0c\u5e76\u6839\u636e\u6587\u672c\u5185\u5bb9\u7b49\u5404\u79cd\u56e0\u7d20\u6574\u9f50\u5730\u5f52\u6863\u5230\u5168\u7403\u5e9e\u5927\u7684\u6570\u636e\u5e93\u4e2d\u3001 <a href=\"https:\/\/seo.london\/zh\/%e8%b0%b7%e6%ad%8c%e4%b8%8d%e7%b4%a2%e5%bc%95%e5%9b%be%e5%83%8f\/\">\u56fe\u50cf<\/a>\u89c6\u9891\u7b49\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u88ab\u8c37\u6b4c\uff08\u6700\u5e38\u7528\u7684\u641c\u7d22\u5f15\u64ce\uff09\u6536\u5f55\uff0c\u5c31\u610f\u5473\u7740\u8c37\u6b4c\u670d\u52a1\u5668\u4e0a\u6709\u60a8\u7f51\u7ad9\u7684\u526f\u672c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ranking\"><span class=\"ez-toc-section\" id=\"ranking\"><\/span>\u6392\u540d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5bf9\u5168\u7403\u591a\u4e2a\u7f51\u7ad9\u8fdb\u884c\u6293\u53d6\u548c\u7d22\u5f15\u540e\uff0c\u641c\u7d22\u5f15\u64ce\u7684\u6700\u7ec8\u4efb\u52a1\u662f\u786e\u4fdd\u67e5\u8be2\u641c\u7d22\u80fd\u83b7\u5f97\u4e0e\u7528\u6237\u610f\u56fe\u76f8\u4e00\u81f4\u7684\u6700\u4f73\u7ed3\u679c\uff1b\u56e0\u6b64\uff0c\u6392\u540d--\u641c\u7d22\u5386\u53f2\u7684\u6838\u5fc3--\u5f00\u59cb\u5b9a\u4e49\u4efb\u4f55\u641c\u7d22\u5f15\u64ce\u7684\u6700\u4f73\u529f\u80fd\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8%e8%b0%b7%e6%ad%8c%e4%b8%ad%e8%bf%9b%e8%a1%8c%e9%ab%98%e7%ba%a7%e6%90%9c%e7%b4%a2\/\">\u9ad8\u7ea7\u641c\u7d22<\/a> \u4eca\u5929\u7684\u53d1\u52a8\u673a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6839\u636e\u641c\u7d22\u67e5\u8be2\u5bf9\u7f51\u7ad9\u8fdb\u884c\u6392\u540d\u65f6\uff0c\u5404\u79cd <a href=\"https:\/\/seo.london\/zh\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e7%9a%84%e8%a1%a1%e9%87%8f%e6%a0%87%e5%87%86\/\">\u5ea6\u91cf\u8861<\/a> \u5176\u4e2d\u4e00\u4e9b\u7b97\u6cd5\u5305\u62ec\u76f8\u5173\u6027\u3001\u5185\u5bb9\u8d28\u91cf\u548c\u6574\u4f53\u7528\u6237\u4f53\u9a8c\uff08......\uff09\u3002<a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%b0%83%e6%95%b4%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%92%8c%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c\/\">\u7528\u6237\u4f53\u9a8c<\/a>).\u8fd9\u4e9b\u56e0\u7d20\u662f\u4e3a\u7528\u6237\u63d0\u4f9b\u6ee1\u610f\u641c\u7d22\u7ed3\u679c\u7684\u5173\u952e\uff0c\u4e5f\u662f\u641c\u7d22\u5f15\u64ce\u9996\u8981\u76ee\u6807\u7684\u672c\u8d28\u6240\u5728\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fdb\u4e00\u6b65\u8ba8\u8bba\u641c\u7d22\u5f15\u64ce\u7684\u57fa\u7840\u65b9\u9762\u65f6\uff0c\u6211\u4eec\u5c06\u8fdb\u4e00\u6b65\u63a2\u8ba8\u5982\u4f55\u7406\u89e3\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u76f8\u5173\u6027\u3001\u5185\u5bb9\u8d28\u91cf\u548c\u7528\u6237\u6ee1\u610f\u5ea6\u7684\u7ec6\u5fae\u5dee\u522b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-primary-goal-of-a-search-engine-providing-relevant-and-useful-results\"><span class=\"ez-toc-section\" id=\"the-primary-goal-of-a-search-engine-providing-relevant-and-useful-results\"><\/span>\u641c\u7d22\u5f15\u64ce\u7684\u9996\u8981\u76ee\u6807\uff1a\u63d0\u4f9b\u76f8\u5173\u548c\u6709\u7528\u7684\u7ed3\u679c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u771f\u6b63\u7406\u89e3\u641c\u7d22\u5f15\u64ce\u7684\u4e3b\u8981\u76ee\u6807\uff0c\u5c31\u5fc5\u987b\u6df1\u5165\u7814\u7a76\u76f8\u5173\u6027\u3001\u5185\u5bb9\u8d28\u91cf\u548c\u7528\u6237\u6ee1\u610f\u5ea6\u7b49\u6982\u5ff5\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u5730\u8bc6\u522b\u5339\u914d\u7684\u5173\u952e\u5b57\u6216\u77ed\u8bed\uff0c\u800c\u662f\u6bcf\u6b21\u90fd\u8981\u4e3a\u67e5\u8be2\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-relevancy-in-search-results\"><span class=\"ez-toc-section\" id=\"relevancy-in-search-results\"><\/span>\u641c\u7d22\u7ed3\u679c\u7684\u76f8\u5173\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u6839\u672c\u4e0a\u8bf4\uff0c\u641c\u7d22\u5f15\u64ce\u8ffd\u6c42\u7684\u662f\u76f8\u5173\u6027\u3002\u5f53\u60a8\u5728\u641c\u7d22\u680f\u4e2d\u952e\u5165\u67e5\u8be2\u65f6\uff0c\u60a8\u5e0c\u671b\u5f97\u5230\u7684\u7ed3\u679c\u4e0d\u662f\u4efb\u4f55\u56de\u590d\uff1b\u60a8\u5e0c\u671b\u5f97\u5230\u7684\u662f\u6700\u5177\u76f8\u5173\u6027\u7684\u56de\u590d\u3002 <a href=\"https:\/\/seo.london\/zh\/semrush-%e7%9a%84%e5%87%86%e7%a1%ae%e6%80%a7%e5%a6%82%e4%bd%95\/\">\u51c6\u786e<\/a> \u56de\u7b54\u60a8\u7684\u67e5\u8be2\u3002\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u590d\u6742\u7684\u7b97\u6cd5\uff0c\u8003\u8651\u4f4d\u7f6e\u3001\u4f7f\u7528\u7684\u8bed\u8a00\u751a\u81f3\u6d4f\u89c8\u5386\u53f2\u7b49\u56e0\u7d20\uff0c\u63d0\u4f9b\u4e0e\u7528\u6237\u771f\u6b63\u5728\u5bfb\u627e\u548c\u641c\u7d22\u7684\u5185\u5bb9\u76f8\u4e00\u81f4\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u590d\u6742\u7684\u7cfb\u7edf\u4ee5\u7528\u6237\u4e2a\u4eba\u6570\u5b57\u8db3\u8ff9\u63d0\u4f9b\u7684\u6570\u636e\u4e3a\u57fa\u7840\u3002\u901a\u8fc7\u5bf9\u8fd9\u4e9b\u4fe1\u606f\u8fdb\u884c\u5206\u6790\uff0c\u641c\u7d22\u5f15\u64ce\u4e0d\u4ec5\u80fd\u53cd\u6620\u51fa\u4e00\u822c\u5316\u7684\u56de\u5e94\uff0c\u8fd8\u80fd\u4e3a\u6bcf\u4e2a\u7528\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quality-of-content\"><span class=\"ez-toc-section\" id=\"quality-of-content\"><\/span>\u5185\u5bb9\u7684\u8d28\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u6b21\u662f <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%86%99seo%e4%bc%98%e5%8c%96%e7%9a%84%e5%86%85%e5%ae%b9\/\">\u4f18\u8d28\u5185\u5bb9<\/a> \u5728\u8bc4\u4f30\u641c\u7d22\u5f15\u64ce\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ec0\u4e48\u65f6\u3002\u6392\u540d\u9760\u524d\u7684\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u901a\u5e38\u4f1a\u63d0\u4f9b\u7ecf\u8fc7\u7cbe\u5fc3\u7814\u7a76\u5e76\u6709\u4e8b\u5b9e\u6216\u5f15\u7528\u6765\u6e90\u652f\u6301\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u4e0d\u65ad\u4f18\u5316\u5176\u7b97\u6cd5\uff0c\u4ee5\u4fbf <a href=\"https:\/\/seo.london\/zh\/%e7%9f%a5%e8%af%86%e5%ba%93\/%e5%85%b3%e9%94%ae%e8%af%8d-%e7%a0%94%e7%a9%b6-seo\/\">\u533a\u5206<\/a> \u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u548c\u62d9\u52a3\u7684\u6216\u8bef\u5bfc\u6027\u7684\u8bd5\u56fe\u83b7\u53d6\u6d41\u91cf\u7684\u5185\u5bb9\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8c37\u6b4c\u63a8\u51fa E-A-T\uff08\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09\u51c6\u5219\u5c31\u662f\u4e3a\u4e86\u8fd9\u4e00\u7279\u6b8a\u76ee\u7684--\u5956\u52b1\u90a3\u4e9b\u5728\u5176\u5229\u57fa\u9886\u57df\u5c55\u793a\u5168\u9762\u77e5\u8bc6\u7684\u4f5c\u8005\uff0c\u540c\u65f6\u60e9\u7f5a\u90a3\u4e9b\u4ece\u4e8b\u6b3a\u9a97\u884c\u4e3a\u7684\u4f5c\u8005\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u63d0\u9ad8\u900f\u660e\u5ea6\u548c\u6253\u51fb\u865a\u5047\u4fe1\u606f\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u4f18\u5148\u8003\u8651\u90a3\u4e9b\u63d0\u4f9b\u6709\u4ef7\u503c\u6750\u6599\u7684\u7f51\u7ad9\uff0c\u800c\u4e0d\u662f\u90a3\u4e9b\u4f7f\u7528\u4e0d\u9053\u5fb7\u65b9\u6cd5\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u4e2d\u6392\u540d\u9760\u524d\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-user-satisfaction\"><span class=\"ez-toc-section\" id=\"user-satisfaction\"><\/span>\u7528\u6237\u6ee1\u610f\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u5f52\u6839\u7ed3\u5e95\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u884c\u52a8\u662f\u5426\u6210\u529f\u5b9e\u73b0\u4e86\u5176\u4e3b\u8981\u76ee\u6807\u53d6\u51b3\u4e8e\u7528\u6237\u6ee1\u610f\u5ea6--\u7528\u6237\u5bf9\u8fd4\u56de\u7ed3\u679c\u7684\u6ee1\u610f\u5ea6\u5982\u4f55\uff1f\u4f5c\u4e3a\u5927\u591a\u6570\u4e3b\u8981\u5e73\u53f0\u63d0\u4f9b\u5546\uff08\u5982\u8c37\u6b4c\u548c\u5fae\u8f6f\uff09\u6301\u7eed\u8fdb\u884c\u7684\u7cfb\u7edf\u6539\u8fdb\u8fc7\u7a0b\u7684\u4e00\u90e8\u5206\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u4e3b\u8981\u76ee\u6807\u662f\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\u3002 <a href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e6%9c%aa%e8%a2%ab-bings-%e6%90%9c%e7%b4%a2%e6%94%b6%e5%bd%95\/\">\u5bbe<\/a>\u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u8058\u8bf7\u533f\u540d\u8bc4\u7ea7\u4eba\u8fdb\u884c\u6570\u5343\u6b21\u6837\u672c\u641c\u7d22\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u8bc4\u5b9a\u8005\u5bf9\u7ed3\u679c\u7684\u76f8\u5173\u6027\u3001\u5b9e\u7528\u6027\u548c\u8d28\u91cf\u8fdb\u884c\u8bc4\u4f30\uff0c\u5e76\u63d0\u4f9b\u53cd\u9988\u610f\u89c1\uff0c\u4ece\u800c\u63a8\u52a8\u7b97\u6cd5\u7684\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002\u8fd9\u79cd\u8be6\u5c3d\u800c\u7cfb\u7edf\u7684\u52aa\u529b\u53ef\u786e\u4fdd\u7528\u6237\u83b7\u5f97\u65e0\u7f1d\u3001\u6709\u5229\u53ef\u56fe\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-faced-by-search-engines-in-achieving-their-primary-goal\"><span class=\"ez-toc-section\" id=\"challenges-faced-by-search-engines-in-achieving-their-primary-goal\"><\/span>\u641c\u7d22\u5f15\u64ce\u5728\u5b9e\u73b0\u5176\u9996\u8981\u76ee\u6807\u65b9\u9762\u9762\u4e34\u7684\u6311\u6218<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9e\u73b0\u641c\u7d22\u5f15\u64ce\u7684\u9996\u8981\u76ee\u6807\u5e76\u4e0d\u53ea\u662f\u7b80\u5355\u7684 <a href=\"https:\/\/seo.london\/zh\/%e6%b8%b8%e6%88%8f%e7%bd%91%e7%ab%99%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u6bd4\u8d5b<\/a>.\u641c\u7d22\u5f15\u64ce\u7ecf\u5e38\u9762\u4e34\u4e00\u4e9b\u6311\u6218\uff0c\u5bf9\u5176\u5411\u7528\u6237\u63d0\u4f9b\u9ad8\u8d28\u91cf\u76f8\u5173\u5185\u5bb9\u7684\u4f7f\u547d\u6784\u6210\u91cd\u5927\u5a01\u80c1\u3002\u8fd9\u4e9b\u969c\u788d\u4e3b\u8981\u7531\u4e24\u4e2a\u56e0\u7d20\u6784\u6210\uff1a\u5783\u573e\u90ae\u4ef6\u548c\u5145\u65a5\u5173\u952e\u8bcd\u7684\u52a3\u8d28\u5185\u5bb9\uff0c\u518d\u52a0\u4e0a\u4e0d\u65ad\u6269\u6563\u7684\u5047\u65b0\u95fb\u548c\u9519\u8bef\u4fe1\u606f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-spam-and-low-quality-content\"><span class=\"ez-toc-section\" id=\"spam-and-low-quality-content\"><\/span>\u5783\u573e\u90ae\u4ef6\u548c\u4f4e\u8d28\u91cf\u5185\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a <a href=\"https:\/\/seo.london\/zh\/%e6%88%91%e6%98%af%e5%90%a6%e5%ba%94%e8%af%a5%e5%88%a0%e9%99%a4%e7%bd%91%e7%ab%99%e4%b8%8a%e7%9a%84%e6%97%a7%e5%86%85%e5%ae%b9\/\">\u8001<\/a> \u4e92\u8054\u7f51\u5c31\u50cf\u4e00\u7247\u5927\u6d77\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u5728\u5176\u4e2d\u6355\u9c7c \"\u8fd9\u53e5\u8bdd\u5f3a\u8c03\u4e86\u7f51\u7edc\u7684\u5f00\u653e\u6027\uff0c\u4f7f\u5176\u65e0\u8fb9\u65e0\u9645\u5374\u53c8\u6742\u4e71\u65e0\u7ae0\u3002\u6bcf\u5929\u90fd\u6709\u5927\u91cf\u7684\u4f4e\u7ea7\u5185\u5bb9\u4ea7\u751f--\u8fd9\u4e9b\u5185\u5bb9\u5bf9\u7528\u6237\u6765\u8bf4\u51e0\u4e4e\u6ca1\u6709\u4efb\u4f55\u4ef7\u503c\u6216\u76f8\u5173\u6027\uff0c\u76f8\u53cd\uff0c\u6280\u672f\u4e13\u5bb6\u79f0\u4e4b\u4e3a \"\u5783\u573e\u90ae\u4ef6 \"\u7684\u6570\u5b57\u5783\u573e\u5145\u65a5\u7740\u7f8e\u4e3d\u7684\u4e92\u8054\u7f51\u4e16\u754c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u5fc5\u987b\u4e0d\u538c\u5176\u70e6\u5730\u8fc7\u6ee4\u57fa\u672c\u4fe1\u606f\u548c\u8fd9\u4e9b\u6709\u5bb3\u4fe1\u606f\u3002\u8fd9\u4e9b\u6311\u6218\u53ef\u5f52\u7eb3\u5982\u4e0b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8fa8\u522b\u5145\u65a5\u7740\u65e0\u5173\u5173\u952e\u5b57\u7684\u7f51\u7ad9\uff0c\u5176\u552f\u4e00\u76ee\u7684\u662f <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%a3%80%e6%9f%a5%e6%88%91%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d\/\">\u7ea7\u522b<\/a> \u66f4\u9ad8\u3002<\/li>\n\n\n\n<li>\u8fc7\u6ee4\u6389\u65e0\u6570\u4ec5\u4ee5\u5e7f\u544a\u6536\u5165\u4e3a\u76ee\u7684\u7684\u4f4e\u6548\u7f51\u9875\u3002<\/li>\n\n\n\n<li>\u627e\u5230\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u548c\u8bbf\u5ba2\u7684\u4e0d\u540c\u8868\u73b0\u5f62\u5f0f\u7684\u6b3a\u9a97\u6027\u9690\u5f62\u6280\u672f\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5728\u4e3a\u6280\u672f\u7684\u5148\u8fdb\u53d1\u5c55\u559d\u5f69\u7684\u540c\u65f6\uff0c\u4e5f\u4e0d\u80fd\u5ffd\u89c6\u5176\u4e11\u964b\u7684\u4e00\u9762--\u5bf9\u5783\u573e\u90ae\u4ef6\u548c\u4f4e\u8d28\u91cf\u5185\u5bb9\u7684\u4e0d\u61c8\u6253\u51fb--\u5b83\u4e00\u76f4\u5728\u6270\u4e71\u672c\u53ef\u4ee5\u4e00\u5e06\u98ce\u987a\u5730\u5b9e\u73b0\u4efb\u4f55\u641c\u7d22\u5f15\u64ce\u7406\u60f3\u76ee\u6807\u7684\u8fdb\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fake-news-and-misinformation\"><span class=\"ez-toc-section\" id=\"fake-news-and-misinformation\"><\/span>\u5047\u65b0\u95fb\u548c\u9519\u8bef\u4fe1\u606f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u5e74\u6765\uff0c\u5047\u65b0\u95fb\u7684\u6cdb\u6ee5\u5df2\u6210\u4e3a\u641c\u7d22\u5f15\u64ce\u9762\u4e34\u7684\u53e6\u4e00\u5927\u6311\u6218\u3002\u641c\u7d22\u5f15\u64ce\u80a9\u8d1f\u7684\u8d23\u4efb\u4e0d\u4ec5\u4ec5\u662f\u63d0\u4f9b\u76f8\u5173\u7ed3\u679c\uff0c\u8fd8\u5305\u62ec\u904f\u5236\u672a\u7ecf\u8bc1\u5b9e\u7684\u4fe1\u606f\u4f20\u64ad\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u865a\u5047\u4fe1\u606f\u6df7\u6dc6\u73b0\u5b9e--\u8fd9\u79cd\u60c5\u51b5\u73b0\u5728\u88ab\u79f0\u4e3a \"\u865a\u5047\u4fe1\u606f\u7d0a\u4e71\"\u3002\u5b83\u76f4\u63a5\u6bd2\u5bb3\u4e86\u8c37\u6b4c\u6216\u5fc5\u5e94\u7b49\u641c\u7d22\u5f15\u64ce\u8d56\u4ee5\u751f\u5b58\u7684\u6bcf\u4e00\u5757\u57fa\u77f3\uff1a\u76f8\u5173\u6027\u3001\u8d28\u91cf\u3001\u53ef\u4fe1\u5ea6\u3001\u51c6\u786e\u670d\u52a1\u7528\u6237\u610f\u56fe\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u8fdb\u4e00\u6b65\u8bf4\u660e\u60c5\u51b5\u6709\u591a\u4e25\u91cd\uff0c\u9ebb\u7701\u7406\u5de5\u5b66\u9662 2018 \u5e74\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c\u5047\u65b0\u95fb\u88ab\u8f6c\u53d1\u7684\u53ef\u80fd\u6027\u6bd4\u6b63\u786e\u4fe1\u606f\u9ad8\u51fa\u7ea6 70%\u3002\u8fd9\u4e00\u4ee4\u4eba\u532a\u5937\u6240\u601d\u7684\u6570\u636e\u8fdb\u4e00\u6b65\u52a0\u5267\u4e86\u641c\u7d22\u5f15\u64ce\u7684\u538b\u529b\uff0c\u56e0\u4e3a\u5b83\u4eec\u6709\u8d23\u4efb\u53ea\u5448\u73b0\u53ef\u9760\u548c\u76f8\u5173\u7684\u5339\u914d\u5185\u5bb9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u6709\u8fd9\u4e9b\u969c\u788d\u90fd\u5bf9\u641c\u7d22\u5f15\u64ce\u7684\u80fd\u529b\u63d0\u51fa\u4e86\u6311\u6218\uff0c\u5e76\u6709\u53ef\u80fd\u5f71\u54cd\u7528\u6237\u6ee1\u610f\u5ea6--\u4efb\u4f55\u6b64\u7c7b\u5e73\u53f0\u7684\u751f\u547d\u7ebf\u3002\u8fd9\u7684\u786e\u9700\u8981\u65e0\u6b62\u5883\u7684\u8ffd\u6c42\uff0c\u4f46\u5176\u6700\u7ec8\u76ee\u7684\u5728\u4e8e\u6210\u4e3a\u7528\u6237\u83b7\u53d6\u51c6\u786e\u4fe1\u606f\u7684\u5165\u53e3\u3001 <a href=\"https:\/\/seo.london\/zh\/%e6%9c%89%e7%9b%8a%e7%9a%84%e5%86%85%e5%ae%b9%e6%9b%b4%e6%96%b0\/\">\u6709\u5e2e\u52a9\u7684<\/a> \u9ad8\u6548\u5730\u641c\u7d22\u5185\u5bb9--\u8fd9\u59cb\u7ec8\u662f\u641c\u7d22\u5f15\u64ce\u7684\u9996\u8981\u76ee\u6807\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-search-engines-and-their-primary-goal\"><span class=\"ez-toc-section\" id=\"the-future-of-search-engines-and-their-primary-goal\"><\/span>\u641c\u7d22\u5f15\u64ce\u7684\u672a\u6765\u53ca\u5176\u4e3b\u8981\u76ee\u6807<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6280\u672f\u9886\u57df\u7684\u8f6c\u578b\u65e0\u5904\u4e0d\u5728\uff0c\u641c\u7d22\u5f15\u64ce\u4e5f\u4e0d\u4f8b\u5916\u3002\u4e3a\u4e86\u7ee7\u7eed\u5b9e\u73b0\u5176\u4e3b\u8981\u76ee\u6807--\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u76f8\u5173\u7684\u5185\u5bb9\u548c\u6700\u6709\u7528\u7684\u7ed3\u679c\uff0c\u641c\u7d22\u5f15\u64ce\u9700\u8981\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u3002\u8fd9\u5305\u62ec\u63a5\u53d7\u5173\u952e\u7684 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e8%b0%b7%e6%ad%8c%e8%b6%8b%e5%8a%bf%e6%9f%a5%e6%89%be%e5%85%b3%e9%94%ae%e8%af%8d\/\">\u8d8b\u52bf<\/a> \u5982\u4eba\u5de5\u667a\u80fd\u3001\u79fb\u52a8 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bc%98%e5%8c%96%e8%af%ad%e9%9f%b3%e6%90%9c%e7%b4%a2\/\">\u8bed\u97f3\u641c\u7d22<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-artificial-intelligence-in-search\"><span class=\"ez-toc-section\" id=\"artificial-intelligence-in-search\"><\/span>\u641c\u7d22\u4e2d\u7684\u4eba\u5de5\u667a\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u5728\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u7684\u4e3b\u8981\u76ee\u6807\u65b9\u9762\u5177\u6709\u5de8\u5927\u7684\u6f5c\u529b\u3002\u5b83\u4e3a\u63d0\u9ad8\u8fd9\u4e9b\u6570\u5b57\u5de5\u5177\u6240\u4ea7\u751f\u7ed3\u679c\u7684\u76f8\u5173\u6027\u548c\u5b9e\u7528\u6027\u5f00\u8f9f\u4e86\u65b0\u7684\u524d\u666f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u5de5\u667a\u80fd\u901a\u8fc7\u5b66\u4e60\u6570\u636e\u6a21\u5f0f\u6765\u5de5\u4f5c\u3002\u4f8b\u5982\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u5206\u6790\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u7f51\u9875\uff0c\u4ee5\u786e\u5b9a\u5b83\u4eec\u662f\u5426\u5305\u542b\u9ad8\u8d28\u91cf\u5185\u5bb9\u6216\u4ec5\u4ec5\u662f\u5783\u573e\u90ae\u4ef6\u3002\u8fd9\u79cd\u5206\u6790\u53ea\u9700\u51e0\u79d2\u949f\u5c31\u80fd\u5b8c\u6210\uff0c\u6bd4\u4efb\u4f55\u4eba\u90fd\u8981\u5feb\u5f97\u591a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u8c37\u6b4c\u7684 RankBrain \u7b49\u4eba\u5de5\u667a\u80fd\u5e73\u53f0\u5229\u7528\u673a\u5668\u5b66\u4e60\u6765\u4e86\u89e3\u7528\u6237\u641c\u7d22\u67e5\u8be2\u80cc\u540e\u7684\u80cc\u666f\u3002\u53cd\u8fc7\u6765\uff0c\u8fd9\u6709\u52a9\u4e8e\u63d0\u4f9b\u66f4\u51c6\u786e\u7684\u641c\u7d22\u7ed3\u679c\uff0c\u6700\u7ec8\u63d0\u5347\u7528\u6237\u6ee1\u610f\u5ea6\u3002<\/p>\n\n\n\n<h2 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