{"id":31422,"date":"2023-09-23T14:53:05","date_gmt":"2023-09-23T14:53:05","guid":{"rendered":"https:\/\/seo.london\/?p=31422"},"modified":"2023-09-23T17:15:23","modified_gmt":"2023-09-23T17:15:23","slug":"%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a","status":"publish","type":"post","link":"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/","title":{"rendered":"\u94fe\u63a5\u516c\u5e73"},"content":{"rendered":"<p>\u5728 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8%e8%b0%b7%e6%ad%8c%e4%b8%ad%e8%bf%9b%e8%a1%8c%e9%ab%98%e7%ba%a7%e6%90%9c%e7%b4%a2\/\">\u641c\u7d22<\/a> \u53d1\u52a8\u673a\u4f18\u5316 (<a href=\"https:\/\/seo.london\/zh\/\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/a>)\uff0c\u8bb8\u591a\u672f\u8bed\u88ab\u629b\u6765\u629b\u53bb\u3002\u5176\u4e2d\u4e00\u4e2a\u7ecf\u5e38\u5f15\u8d77\u8f70\u52a8\u7684\u672f\u8bed\u5c31\u662f \"\u94fe\u63a5\u6743\u76ca\"\u3002\u5982\u679c\u4f60\u66fe\u7ecf\u53d1\u73b0\u81ea\u5df1\u5bf9\u8fd9\u4e9b\u62d7\u53e3\u7684\u8bcd\u6c47\u611f\u5230\u6320\u5934\uff0c\u90a3\u4e48\u4e0d\u7528\u518d\u5bb3\u6015\u4e86\uff01\u8fd9\u672c\u5168\u9762\u7684 <a href=\"https:\/\/seo.london\/zh\/%e5%ad%a6%e4%b9%a0%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u6307\u5357<\/a> \u65e8\u5728\u89e3\u5f00\u94fe\u63a5\u6743\u76ca\u80cc\u540e\u7684\u56f0\u60d1\uff0c\u5e76\u5206\u6790\u5176\u5728\u5c06\u7f51\u7ad9\u63a8\u5411\u65b0\u7684\u77e5\u540d\u5ea6\u9886\u57df\u65b9\u9762\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<p>\u8bf7\u8ddf\u6211\u4e00\u8d77\u6df1\u5165\u63a2\u8ba8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u8fd9\u4e00\u91cd\u8981\u65b9\u9762\uff0c\u63ed\u793a\u4e00\u4e2a\u7ecf\u5e38\u88ab\u8bef\u89e3\u4f46\u5bf9\u5efa\u7acb\u6210\u529f\u5728\u7ebf\u5f62\u8c61\u81f3\u5173\u91cd\u8981\u7684\u90e8\u5206\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-link-equity\"><span class=\"ez-toc-section\" id=\"what-is-link-equity\"><\/span>\u4ec0\u4e48\u662f\u94fe\u63a5\u516c\u5e73\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u5185\u5bb9\u8868\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 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class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#link-equity-vs-pagerank\" title=\"\u94fe\u63a5\u6743\u76ca\u4e0e\u9875\u9762\u6392\u540d\">\u94fe\u63a5\u6743\u76ca\u4e0e\u9875\u9762\u6392\u540d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#factors-that-determine-link-equity\" title=\"\u51b3\u5b9a\u94fe\u63a5\u516c\u5e73\u6027\u7684\u56e0\u7d20\">\u51b3\u5b9a\u94fe\u63a5\u516c\u5e73\u6027\u7684\u56e0\u7d20<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#1-relevance\" title=\"1.\u76f8\u5173\u6027\">1.\u76f8\u5173\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#2-quantity-of-links\" title=\"2.\u94fe\u63a5\u6570\u91cf\">2.\u94fe\u63a5\u6570\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#3-anchor-text\" title=\"3.\u951a\u6587\u672c\">3.\u951a\u6587\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#4-domain-authority\" title=\"4.\u57df\u540d\u6388\u6743\">4.\u57df\u540d\u6388\u6743<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#5-indexability-of-the-page\" title=\"5.\u7f51\u9875\u7684\u53ef\u7d22\u5f15\u6027\">5.\u7f51\u9875\u7684\u53ef\u7d22\u5f15\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#6-external-links-on-the-linked-page\" title=\"6.\u94fe\u63a5\u9875\u9762\u4e0a\u7684\u5916\u90e8\u94fe\u63a5\">6.\u94fe\u63a5\u9875\u9762\u4e0a\u7684\u5916\u90e8\u94fe\u63a5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#measuring-link-equity\" title=\"\u8861\u91cf\u94fe\u63a5\u516c\u5e73\u6027\">\u8861\u91cf\u94fe\u63a5\u516c\u5e73\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#not-passing-link-equity\" title=\"\u4e0d\u901a\u8fc7\u94fe\u63a5\u516c\u5e73\">\u4e0d\u901a\u8fc7\u94fe\u63a5\u516c\u5e73<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#importance-of-link-equity\" title=\"\u94fe\u63a5\u516c\u5e73\u7684\u91cd\u8981\u6027\">\u94fe\u63a5\u516c\u5e73\u7684\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#link-building-strategies-for-increasing-link-equity\" title=\"\u63d0\u9ad8\u94fe\u63a5\u516c\u5e73\u6027\u7684\u94fe\u63a5\u5efa\u8bbe\u7b56\u7565\">\u63d0\u9ad8\u94fe\u63a5\u516c\u5e73\u6027\u7684\u94fe\u63a5\u5efa\u8bbe\u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#1-monitor-internal-and-external-links-with-a-link-analysis-tool\" title=\"1.\u4f7f\u7528\u94fe\u63a5\u5206\u6790\u5de5\u5177\u76d1\u63a7\u5185\u90e8\u548c\u5916\u90e8\u94fe\u63a5\">1.\u4f7f\u7528\u94fe\u63a5\u5206\u6790\u5de5\u5177\u76d1\u63a7\u5185\u90e8\u548c\u5916\u90e8\u94fe\u63a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#2-check-pages-for-untapped-backlinks\" title=\"2.\u68c0\u67e5\u672a\u5f00\u53d1\u53cd\u5411\u94fe\u63a5\u7684\u9875\u9762\">2.\u68c0\u67e5\u672a\u5f00\u53d1\u53cd\u5411\u94fe\u63a5\u7684\u9875\u9762<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#3-create-topic-clusters\" title=\"3.\u521b\u5efa\u4e3b\u9898\u7fa4\">3.\u521b\u5efa\u4e3b\u9898\u7fa4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#4-improve-your-websites-information-architecture\" title=\"4.\u6539\u8fdb\u7f51\u7ad9\u7684\u4fe1\u606f\u67b6\u6784\">4.\u6539\u8fdb\u7f51\u7ad9\u7684\u4fe1\u606f\u67b6\u6784<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#link-equity-and-seo-benefits\" title=\"\u94fe\u63a5\u6743\u76ca\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u76ca\u5904\">\u94fe\u63a5\u6743\u76ca\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u76ca\u5904<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#link-juice-passing-link-equity-internally\" title=\"\u94fe\u63a5\u679c\u6c41\u5185\u90e8\u4f20\u9012\u94fe\u63a5\u6743\u76ca\">\u94fe\u63a5\u679c\u6c41\u5185\u90e8\u4f20\u9012\u94fe\u63a5\u6743\u76ca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#nofollow-links-how-to-pass-link-equity-externally\" title=\"Nofollow \u94fe\u63a5\uff1a\u5982\u4f55\u5411\u5916\u4f20\u9012\u94fe\u63a5\u6743\u76ca\">Nofollow \u94fe\u63a5\uff1a\u5982\u4f55\u5411\u5916\u4f20\u9012\u94fe\u63a5\u6743\u76ca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#redirects-how-to-pass-link-equity-across-domains\" title=\"\u91cd\u5b9a\u5411\uff1a\u5982\u4f55\u8de8\u57df\u4f20\u9012\u94fe\u63a5\u6743\u76ca\">\u91cd\u5b9a\u5411\uff1a\u5982\u4f55\u8de8\u57df\u4f20\u9012\u94fe\u63a5\u6743\u76ca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#faqs-about-link-equity\" title=\"\u5173\u4e8e\u94fe\u63a5\u6743\u76ca\u7684\u5e38\u89c1\u95ee\u9898\">\u5173\u4e8e\u94fe\u63a5\u6743\u76ca\u7684\u5e38\u89c1\u95ee\u9898<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#1what-is-link-equity\" title=\"1.\u4ec0\u4e48\u662f &quot;\u94fe\u63a5\u516c\u5e73&quot;\uff1f\">1.\u4ec0\u4e48\u662f \"\u94fe\u63a5\u516c\u5e73\"\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#2is-link-equity-different-from-pagerank\" title=\"2.Link Equity \u4e0e PageRank \u6709\u4ec0\u4e48\u4e0d\u540c\uff1f\">2.Link Equity \u4e0e PageRank \u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#3does-every-link-pass-on-equal-link-equity\" title=\"3.\u6bcf\u4e2a\u94fe\u63a5\u4f20\u9012\u7684\u94fe\u63a5\u6743\u76ca\u90fd\u4e00\u6837\u5417\uff1f\">3.\u6bcf\u4e2a\u94fe\u63a5\u4f20\u9012\u7684\u94fe\u63a5\u6743\u76ca\u90fd\u4e00\u6837\u5417\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e6%9d%83%e7%9b%8a\/#4what-does-%e2%80%9cnot-passing%e2%80%9d-link-equity-mean\" title=\"4. &quot;\u4e0d\u901a\u8fc7 &quot;\u94fe\u63a5\u516c\u5e73\u610f\u5473\u7740\u4ec0\u4e48\uff1f\">4. \"\u4e0d\u901a\u8fc7 \"\u94fe\u63a5\u516c\u5e73\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u94fe\u63a5\u6743\u76ca\uff0c\u53c8\u79f0 \"\u94fe\u63a5\u5230\u66f4\u591a\u94fe\u63a5\u6c41\u6db2\"\uff0c\u6307\u7684\u662f\u5355\u4e2a\u8d85\u94fe\u63a5\u4ece\u4ee5\u4e0b\u65b9\u9762\u4f20\u9012\u7684\u4ef7\u503c\u6216\u58f0\u8a89 <a href=\"https:\/\/seo.london\/zh\/%e5%8d%95%e9%a1%b5%e7%bd%91%e7%ab%99%e6%98%af%e5%90%a6%e6%9c%89%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u4e00\u9875<\/a> \u5230\u53e6\u4e00\u4e2a\u3002\u5b83\u662f\u641c\u7d22\u5f15\u64ce\uff08\u5982\u8c37\u6b4c\uff09\u7684\u4e00\u4e2a\u4e3b\u8981\u51b3\u5b9a\u56e0\u7d20\uff0c\u7528\u4e8e <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%a3%80%e6%9f%a5%e6%88%91%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d\/\">\u7ea7\u522b<\/a> \u7f51\u7ad9\u5728\u5176\u7ed3\u679c\u9875\u9762\u4e0a\u7684\u94fe\u63a5\u3002\u5c06\u5176\u89c6\u4e3a\u4e00\u79cd\u6295\u7968\u6216\u63a8\u8350\uff1b\u5982\u679c\u77e5\u540d\u7f51\u7ad9\u94fe\u63a5\u5230\u4f60\u7684\u7f51\u7ad9\uff0c\u8c37\u6b4c\u5c31\u4f1a\u8ba4\u4e3a\u4f60\u7684\u7f51\u9875\u6709\u4ef7\u503c <a href=\"https:\/\/seo.london\/zh\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5185\u5bb9<\/a> \u503c\u5f97\u63a8\u5e7f\u3002<\/p>\n\n\n\n<p>\u5f53\u5176\u4ed6\u7f51\u7ad9\u6216\u7f51\u9875\u94fe\u63a5\u5230\u4f60\u7684\u7f51\u7ad9\u6216\u7f51\u9875\u65f6\uff0c\u5b83\u4eec\u4f20\u9012\u7684\u4e0d\u4ec5\u662f\u6d4f\u89c8\u8005\uff0c\u66f4\u91cd\u8981\u7684\u662f--\u4ed6\u4eec\u7684 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%8f%91%e7%8e%b0%e5%9f%9f%e5%90%8d%e6%9d%83%e9%99%90\/\">\u6743\u529b<\/a> \u6216\u6392\u540d\u80fd\u529b\u3002\u8fd9\u79cd\u4ea4\u6613\u5bf9\u641c\u7d22\u5f15\u64ce\u6392\u540d\u7684\u5f62\u6210\u5177\u6709\u91cd\u5927\u5f71\u54cd\uff0c\u5c06\u6bcf\u4e2a\u94fe\u63a5\u4f1a\u8bdd\u8f6c\u5316\u4e3a\u5145\u6ee1\u53ef\u80fd\u6027\u7684\u573a\u666f\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6982\u5ff5\u6700\u521d\u53ef\u80fd\u770b\u8d77\u6765\u5f88\u7b80\u5355\u3002\u7136\u800c\uff0c\u8fdb\u4e00\u6b65\u63ed\u5f00\u5b83\uff0c\u5c31\u4f1a\u53d1\u73b0\u5176\u4e2d\u8574\u542b\u7740\u4f17\u591a\u56e0\u7d20\u3002\u6570\u91cf\u5e76\u4e0d\u5b8c\u5168\u76f8\u540c\uff1b\u4e00\u4e9b\u94fe\u63a5\u73b0\u5728\u6bd4\u4ee5\u524d\u4f20\u9012\u5f97\u66f4\u591a\uff0c\u800c\u53e6\u4e00\u4e9b\u94fe\u63a5\u5219\u51f6\u731b\u5730\u6293\u4f4f\u5b83\u4eec\u4e0d\u653e--\u8003\u8651\u5230\u76f8\u5173\u6027\u3001\u94fe\u63a5\u6570\u91cf\u7b49\u53d8\u91cf\uff0c\u95ed\u5408\u7684\u62f3\u5934\u6bd4\u5f20\u5f00\u7684\u624b\u638c\u8fd8\u8981\u9ad8\u3001 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%94%9a%e6%96%87%e6%9c%ac\/\">\u951a\u6587\u672c<\/a>, <a href=\"https:\/\/seo.london\/zh\/%e7%b2%be%e7%a1%ae%e5%8c%b9%e9%85%8d%e5%9f%9f%e5%90%8d%e7%9a%84%e5%88%a9%e5%bc%8a\/\">\u9886\u57df<\/a> \u7f51\u9875\u7684\u6743\u5a01\u6027\u548c\u53ef\u7d22\u5f15\u6027\u6709\u52a9\u4e8e\u6df1\u5165\u4e86\u89e3\u5982\u4f55\u51c6\u786e\u8ba1\u7b97\u8fd9\u4e00\u516c\u5f0f\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u8fd9\u4e9b\u56e0\u7d20\uff0c\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u5728\u66f4\u5e7f\u6cdb\u7684\u8303\u56f4\u5185\u76f8\u4e92\u4f5c\u7528 <a href=\"https:\/\/seo.london\/zh\/%e6%96%87%e7%ab%a0%e6%a0%bc%e5%bc%8f%e5%92%8c%e6%96%87%e7%ab%a0%e7%bb%93%e6%9e%84\/\">\u7ed3\u6784<\/a> \u7684\u94fe\u63a5\u6743\u76ca\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4e86\u89e3\u8fd9\u4e9b\u52a8\u6001\u56e0\u7d20\u53ef\u4ee5\u771f\u6b63\u6539\u53d8\u7f51\u7ad9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u6e38\u620f\u89c4\u5219\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-equity-vs-pagerank\"><span class=\"ez-toc-section\" id=\"link-equity-vs-pagerank\"><\/span>\u94fe\u63a5\u6743\u76ca\u4e0e\u9875\u9762\u6392\u540d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u591a\u5e74\u6765\uff0cPageRank \u6982\u5ff5\u4e00\u76f4\u662f\u8c37\u6b4c\u641c\u7d22\u7b97\u6cd5\u7684\u4e3b\u5bfc\u56e0\u7d20\u3002\u7136\u800c\uff0c\u6700\u8fd1 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e8%b0%b7%e6%ad%8c%e8%b6%8b%e5%8a%bf%e6%9f%a5%e6%89%be%e5%85%b3%e9%94%ae%e8%af%8d\/\">\u8d8b\u52bf<\/a> \u8868\u660e\uff0c\u94fe\u63a5\u6743\u76ca\u5df2\u6210\u4e3a\u51b3\u5b9a\u7f51\u7ad9\u6392\u540d\u7684\u6838\u5fc3\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5 <a href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e5%bb%ba%e8%ae%be\/\">\u4ec0\u4e48<\/a> \u94fe\u63a5\u4ef7\u503c\u4e0e PageRank \u7684\u771f\u6b63\u533a\u522b\uff1f\u867d\u7136\u4e24\u8005\u4e4d\u770b\u4e4b\u4e0b\u5f88\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u4e4b\u95f4\u5b58\u5728\u7740\u5173\u952e\u7684\u5dee\u5f02\u3002<\/p>\n\n\n\n<p>PageRank \u901a\u8fc7\u5206\u6790\u5165\u7ad9\u94fe\u63a5\u6765\u8bc4\u4f30\u7f51\u9875\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u548c\u91cd\u8981\u6027\uff0c\u4ece\u800c\u4ee5 1-10 \u7684\u7b49\u7ea7\u5bf9\u7f51\u9875\u8fdb\u884c\u6570\u5b57\u6392\u540d\u3002\u6709\u8da3\u7684\u662f\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u4e0e\u8c37\u6b4c\u521b\u59cb\u4eba\u62c9\u91cc-\u4f69\u5947\u548c\u8c22\u5c14\u76d6-\u5e03\u6797\u6709\u5f88\u5927\u5173\u7cfb\uff0c\u4ed6\u4eec\u5728\u65af\u5766\u798f\u5927\u5b66\u653b\u8bfb\u535a\u58eb\u671f\u95f4\u5c31\u7533\u8bf7\u4e86\u4e13\u5229\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a4%a7%e5%ad%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5927\u5b66<\/a>.<\/p>\n\n\n\n<p>\u4e0e\u6b64\u76f8\u53cd\u7684\u662f\u94fe\u63a5\u6743\u76ca--\u4e00\u79cd\u7531\u8c37\u6b4c\u4e13\u95e8\u8bbe\u8ba1\u7684\u8bc4\u4f30\u65b9\u6cd5\uff0c\u6839\u636e\u76ee\u6807\u5173\u952e\u8bcd\uff08\u5982\u76f8\u5173\u6027\u3001\u94fe\u63a5\u6570\u91cf\u3001\u951a\u6587\u672c\uff09\u7b49\u5404\u79cd\u56e0\u7d20\u5bf9\u7f51\u9875\u8fdb\u884c\u6392\u540d\u3001 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af-moz-da\/\">\u57df\u540d\u6388\u6743<\/a> \u7b49\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8ba1\u7b97\u53cd\u5411\u94fe\u63a5\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u867d\u7136\u8fd9\u4e24\u4e2a\u8fc7\u7a0b\u90fd\u5f3a\u8c03\u94fe\u63a5\u7684\u8d28\u91cf\u91cd\u4e8e\u6570\u91cf\uff0c\u4f46\u94fe\u63a5\u516c\u5e73\u6027\u8fd8\u8003\u8651\u4e86\u9875\u9762\u7684\u53ef\u7d22\u5f15\u6027\u548c\u4ee5\u4e0b\u56e0\u7d20 <a href=\"https:\/\/seo.london\/zh\/%e4%b8%8d%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e5%a4%96%e9%83%a8%e9%93%be%e6%8e%a5\/\">\u5916\u90e8\u94fe\u63a5<\/a> \u5728\u94fe\u63a5\u9875\u9762\u4e0a\u3002\u8fd9\u5c31\u4e3a\u83b7\u53d6\u94fe\u63a5\u6743\u76ca\u6743\u91cd\u5206\u914d\u589e\u52a0\u4e86\u53e6\u4e00\u5c42\u542b\u4e49\uff0c\u4ece\u800c\u4f7f\u5176\u6210\u4e3a\u4e00\u79cd\u6bd4\u5176\u524d\u8eab\u66f4\u5168\u9762\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4e86\u89e3\u8fd9\u4e9b\u533a\u522b\u5bf9\u60a8\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u81f3\u5173\u91cd\u8981 <a href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e5%b7%a5%e4%bd%9c\/\">\u52aa\u529b<\/a> \u56e0\u4e3a\u638c\u63e1\u8fd9\u4e9b\u673a\u5236\u53ef\u80fd\u4f1a\u5927\u5927\u63d0\u9ad8\u4f60\u7684\u7f51\u7edc\u77e5\u540d\u5ea6\u3002\u77e5\u8bc6\u5c31\u662f\u529b\u91cf \"\u8fd9\u53e5\u8c1a\u8bed\u5728\u8fd9\u91cc\u663e\u7136\u662f\u6b63\u786e\u7684\uff0c\u56e0\u4e3a\u5bf9\u8fd9\u4e9b\u673a\u5236\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u6700\u7ec8\u53ef\u4ee5\u8f6c\u5316\u4e3a\u66f4\u7a81\u51fa\u7684\u6392\u540d\u4f4d\u7f6e\u548c\u66f4\u9ad8\u7684\u77e5\u540d\u5ea6\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e6%82%a8%e7%9a%84%e7%bd%91%e7%ab%99%e6%9b%b4%e6%9c%89%e5%88%a9%e5%8f%af%e5%9b%be\/\">\u76c8\u5229\u80fd\u529b<\/a> \u60a8\u7684\u7f51\u9875\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\uff0c\u53ef\u4ee5\u7406\u89e3\u7684\u662f\uff0c\u65e0\u8bba\u591a\u4e48\u91cd\u8981\u7684\u4fe1\u606f\uff0c\u89e3\u8bfb\u6280\u672f\u4fe1\u606f\u6709\u65f6\u90fd\u4f1a\u5f88\u4e4f\u5473\u3002\u6240\u4ee5\u8bf7\u653e\u5fc3\uff01\u5728\u63a5\u4e0b\u6765\u7684\u7ae0\u8282\u4e2d\uff0c\u6211\u5c06\u8fdb\u4e00\u6b65\u89e3\u91ca\u6709\u5173\u94fe\u63a5\u6743\u76ca\u7684\u8be6\u7ec6\u4fe1\u606f <a href=\"https:\/\/seo.london\/zh\/%e6%8a%a4%e9%80%81%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5176\u4e2d<\/a> \u5e0c\u671b\u8fd9\u4e9b\u5185\u5bb9\u80fd\u8ba9\u60a8\u66f4\u5bb9\u6613\u7406\u89e3\u548c\u611f\u5174\u8da3\uff01<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u5c3d\u7ba1\u8fd9\u4e24\u4e2a\u6982\u5ff5\u5728\u8bc4\u4f30\u7f51\u7ad9\u4ef7\u503c\u65f6\u76f8\u4e92\u5f71\u54cd\uff0c\u4f46\u5b83\u4eec\u4e4b\u95f4\u786e\u5b9e\u5b58\u5728\u5dee\u5f02\uff0c\u53ef\u80fd\u4f1a\u5bf9\u7f51\u7ad9\u6392\u540d\u4ea7\u751f\u4e0d\u540c\u7684\u5f71\u54cd\uff0c\u8fd9\u53d6\u51b3\u4e8e\u5982\u4f55\u5bf9\u5b83\u4eec\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-factors-that-determine-link-equity\"><span class=\"ez-toc-section\" id=\"factors-that-determine-link-equity\"><\/span>\u51b3\u5b9a\u94fe\u63a5\u516c\u5e73\u6027\u7684\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8bf4\u5230\u94fe\u63a5\u6743\u76ca\uff0c\u6709\u4e00\u4e9b\u57fa\u672c\u56e0\u7d20\u4f1a\u53d1\u6325\u4f5c\u7528\uff0c\u5c06\u6709\u4ef7\u503c\u7684\u9ad8\u8d28\u91cf\u94fe\u63a5\u4e0e\u5176\u4ed6\u94fe\u63a5\u533a\u5206\u5f00\u6765\u3002\u4e86\u89e3\u4e86\u8fd9\u4e9b\u65b9\u9762\uff0c\u5c31\u80fd\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u8c37\u6b4c\u7b49\u641c\u7d22\u5f15\u64ce\u662f\u5982\u4f55\u611f\u77e5\u548c\u5224\u65ad\u4e00\u4e2a\u7f51\u7ad9\u7684\u4ef7\u503c\u6216\u91cd\u8981\u6027\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-relevance\"><span class=\"ez-toc-section\" id=\"1-relevance\"><\/span>1.\u76f8\u5173\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53ef\u4ee5\u8bf4\uff0c\u51b3\u5b9a\u94fe\u63a5\u6743\u91cd\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u5c31\u662f\u94fe\u63a5\u672c\u8eab\u7684\u76f8\u5173\u6027\u3002\u94fe\u63a5\u9875\u9762\u548c\u88ab\u94fe\u63a5\u9875\u9762\u4e4b\u95f4\u7684\u4e0a\u4e0b\u6587\u4e00\u81f4\u6027\u975e\u5e38\u91cd\u8981--\u504f\u79bb\u4e3b\u9898\u7684\u94fe\u63a5\u53ef\u80fd\u6bd4\u76f8\u5173\u7684\u94fe\u63a5\u6743\u91cd\u4f4e\u3002\u5982\u679c\u60a8\u7684\u6c7d\u8f66\u673a\u68b0\u7f51\u7ad9\u4ece\u53e6\u4e00\u4e2a\u6c7d\u8f66\u4e3b\u9898\u7f51\u7ad9\u83b7\u5f97\u4e86\u53cd\u5411\u94fe\u63a5\uff0c\u90a3\u4e48\u8fd9\u4e2a\u94fe\u63a5\u5c31\u4f1a\u6bd4\u4ece\u4e00\u4e2a\u70d8\u7119\u7f51\u7ad9\u83b7\u5f97\u7684\u7c7b\u4f3c\u94fe\u63a5\u66f4\u6709\u4ef7\u503c\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%8d%9a%e5%ae%a2%e6%98%af%e5%90%a6%e6%9c%89%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u535a\u5ba2<\/a>.\u56e0\u6b64\uff0c\u5e94\u52aa\u529b\u4ece\u76f8\u5173\u7684 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%8e%b7%e5%be%97%e6%9b%b4%e5%a4%9a%e5%bc%95%e7%94%a8%e5%9f%9f\/\">\u9886\u57df<\/a> \u56e0\u4e3a\u4e0e\u4e0d\u76f8\u5173\u7684\u94fe\u63a5\u76f8\u6bd4\uff0c\u5b83\u4eec\u80fd\u589e\u52a0\u66f4\u591a\u7684\u94fe\u63a5\u6743\u76ca\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-quantity-of-links\"><span class=\"ez-toc-section\" id=\"2-quantity-of-links\"><\/span>2.\u94fe\u63a5\u6570\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8003\u8651\u4e00\u4e0b <a href=\"https:\/\/seo.london\/zh\/%e8%90%a5%e9%94%80%e6%98%af%e5%90%a6%e6%80%bb%e6%98%af%e9%80%82%e5%90%88%e6%94%bf%e6%b2%bb%e5%80%99%e9%80%89%e4%ba%ba\/\">\u653f\u6cbb<\/a> \u5f53\u7136\uff0c\u66f4\u591a\u7684\u652f\u6301\u8005\u610f\u5473\u7740\u66f4\u9ad8\u7684\u6210\u529f\u53ef\u80fd\u6027\u3002\u7136\u800c\uff0c\u6536\u96c6\u65e0\u6570\u4f4e\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\u5e76\u4e0d\u80fd\u6539\u53d8\u6e38\u620f\u89c4\u5219\uff1b\u5c3d\u7ba1\u6570\u91cf\u5f88\u91cd\u8981\uff0c\u4f46\u8d28\u91cf\u5bf9\u63d0\u9ad8\u7f51\u7ad9\u94fe\u63a5\u4ef7\u503c\u7684\u610f\u4e49\u66f4\u5927\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-anchor-text\"><span class=\"ez-toc-section\" id=\"3-anchor-text\"><\/span>3.\u951a\u6587\u672c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u951a\u6587\u672c\u5728\u5b9a\u4e49\u94fe\u63a5\u4ef7\u503c\u65b9\u9762\u4e5f\u8d77\u7740\u7ecf\u5e38\u88ab\u4f4e\u4f30\u7684\u4f5c\u7528\u3002\u5d4c\u5165\u4e86\u76ee\u6807\u5173\u952e\u8bcd\u7684\u8d85\u94fe\u63a5\u88ab\u8ba4\u4e3a\u662f\u4e0a\u4e58\u4e4b\u4f5c\uff0c\u56e0\u4e3a\u5b83\u4eec\u63d0\u4f9b\u4e86\u6709\u5173\u7f51\u9875\u5185\u5bb9\u7684\u660e\u786e\u4e0a\u4e0b\u6587\u7ebf\u7d22\u3002\u56e0\u6b64\uff0c\u5728\u4e0d\u505a\u4f5c\u6216 <a href=\"https:\/\/seo.london\/zh\/%e7%a7%81%e4%ba%ba%e5%8d%9a%e5%ae%a2%e7%bd%91%e7%bb%9c%e6%98%af%e5%90%a6%e5%ae%89%e5%85%a8\/\">\u5783\u573e\u90ae\u4ef6<\/a>\u5728\u5fc5\u8981\u65f6\uff0c\u5de7\u5999\u5730\u7f16\u7ec7\u6709\u610f\u4e49\u7684\u951a\u6587\u672c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-domain-authority\"><span class=\"ez-toc-section\" id=\"4-domain-authority\"><\/span>4.\u57df\u540d\u6388\u6743<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7f51\u7ad9\u7684\u57df\u540d\u6388\u6743\uff08DA\uff09\uff0c\u901a\u5e38\u4f7f\u7528 Moz \u7684 DA \u6765\u8861\u91cf <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%9f%a5%e6%89%be%e5%9f%9f%e5%90%8d%e6%8e%88%e6%9d%83%e5%be%97%e5%88%86\/\">\u5f97\u5206<\/a> \u7cfb\u7edf\uff0c\u4e5f\u4f1a\u5f71\u54cd\u5176\u53ef\u652f\u914d\u7684\u94fe\u63a5\u6743\u76ca\u3002\u4e0e\u5176\u4ed6\u5f97\u5206\u8f83\u4f4e\u7684\u7f51\u7ad9\u76f8\u6bd4\uff0cDA \u5206\u6570\u8f83\u9ad8\u7684\u7f51\u7ad9\u88ab\u8ba4\u4e3a\u4f1a\u4f20\u9012\u66f4\u591a\u7684\u94fe\u63a5\u6743\u76ca--\u7c7b\u4f3c\u4e8e\u83b7\u5f97\u884c\u4e1a\u9886\u5bfc\u8005\u6216\u503c\u5f97\u4fe1\u8d56\u7684\u4e13\u5bb6\u7684\u8ba4\u53ef\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-indexability-of-the-page\"><span class=\"ez-toc-section\" id=\"5-indexability-of-the-page\"><\/span>5.\u7f51\u9875\u7684\u53ef\u7d22\u5f15\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4efb\u4f55\u7f51\u9875\u8981\u60f3\u901a\u8fc7\u8d85\u94fe\u63a5\u63d0\u4f9b\u94fe\u63a5\u8d44\u4ea7\uff0c\u9996\u5148\u9700\u8981\u88ab\u641c\u7d22\u5f15\u64ce\u6536\u5f55\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-robots-txt-%e9%98%bb%e6%ad%a2%e6%9c%ba%e5%99%a8%e4%ba%ba\/\">\u673a\u5668\u4eba<\/a> \u5728\u6b64\u4e4b\u524d\u5c31\u5e94\u8be5\u505a\u597d\u3002\u662f\u7684\uff0c\u6ca1\u9519--\u672a\u88ab\u7d22\u5f15\u7684\u9875\u9762\u4e0d\u4f1a\u4f20\u9012\u4efb\u4f55\u94fe\u63a5\u6743\u76ca\uff0c\u56e0\u4e3a\u641c\u7d22\u5f15\u64ce\u65e0\u6cd5\u67e5\u770b\u6216\u63a2\u7d22\u8fd9\u7c7b\u7f51\u9875\u5b9e\u4f53\u3002\u56e0\u6b64\uff0c\u786e\u4fdd\u7f51\u9875\u7684\u53ef\u7d22\u5f15\u6027\u5bf9\u4e8e\u5145\u5206\u83b7\u53d6\u6f5c\u5728\u94fe\u63a5\u6743\u76ca\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-external-links-on-the-linked-page\"><span class=\"ez-toc-section\" id=\"6-external-links-on-the-linked-page\"><\/span>6.\u94fe\u63a5\u9875\u9762\u4e0a\u7684\u5916\u90e8\u94fe\u63a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6709\u6ca1\u6709\u60f3\u8fc7\u94fe\u63a5\u7f51\u9875\u4e0a\u5916\u90e8\u94fe\u63a5\u7684\u6570\u91cf\u548c\u8d28\u91cf\u4f1a\u5982\u4f55\u5f71\u54cd\u4f60\u7684\u94fe\u63a5\u6743\u76ca\u4efd\u989d\uff1f\u4e8b\u5b9e\u8bc1\u660e\uff0c\u66f4\u591a\u7684 \"\u5916\u5411 \"\u5916\u90e8\u94fe\u63a5\u901a\u5e38\u4f1a\u51cf\u5c11\u4e00\u4e2a\u4eba\u83b7\u5f97\u7684\u94fe\u63a5\u6743\u76ca--\u5c31\u50cf\u670b\u53cb\u4e4b\u95f4\u5206\u4eab\u62ab\u8428\u4e00\u6837\uff1b\u66f4\u591a\u7684\u540c\u4f34\u7b49\u4e8e\u66f4\u5c0f\u7684\u5355\u7247\u3002\u4f46\u662f\uff0c\u5982\u679c\u8fd9\u4e9b <a href=\"https:\/\/seo.london\/zh\/%e5%a4%96%e9%93%be%e6%98%af%e5%90%a6%e6%9c%89%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u51fa\u5883<\/a> \u8fde\u63a5\u4e3b\u8981\u9488\u5bf9\u76f8\u5173\u6027\u5f3a\u3001\u53ef\u4fe1\u5ea6\u9ad8\u7684\u9ad8 DA \u7f51\u7ad9\uff0c\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u4f1a\u505a\u51fa\u4e0d\u540c\u7684\u5224\u65ad\uff0c\u5e76\u6709\u53ef\u80fd\u63d0\u9ad8\u60a8\u6536\u5230\u7684\u94fe\u63a5\u6743\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-link-equity\"><span class=\"ez-toc-section\" id=\"measuring-link-equity\"><\/span>\u8861\u91cf\u94fe\u63a5\u516c\u5e73\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8981\u5145\u5206\u4e86\u89e3\u94fe\u63a5\u8d44\u4ea7\u5bf9\u7f51\u7ad9\u7684\u5f71\u54cd <a href=\"https:\/\/seo.london\/zh\/%e7%9f%a5%e8%af%86%e5%ba%93\/%e5%a6%82%e4%bd%95%e7%9b%91%e6%b5%8b-%e6%80%a7%e8%83%bd\/\">\u4e1a\u7ee9<\/a>\u60a8\u5fc5\u987b\u77e5\u9053\u5982\u4f55\u8861\u91cf\u5b83\u3002\u4f46\u662f\uff0c\u8ba9\u6211\u4eec\u660e\u786e\u4e00\u70b9--\u8861\u91cf\u94fe\u63a5\u6743\u76ca\u5e76\u4e0d\u662f\u4e00\u95e8\u7cbe\u786e\u7684\u79d1\u5b66\u3002\u5c31\u50cf\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u8bb8\u591a\u65b9\u9762\u4e00\u6837\uff0c\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u5404\u79cd\u5de5\u5177\u6765\u6df1\u5165\u4e86\u89e3\uff0c\u4f46\u5374\u6ca1\u6709\u786e\u5207\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<p>\u4ece\u6839\u672c\u4e0a\u8bf4\uff0c\u8861\u91cf\u94fe\u63a5\u6743\u76ca\u53ef\u4ee5\u8ba9\u4f60\u4ece\u4e00\u4e2a\u53ef\u9760\u7684\u89d2\u5ea6\u6765\u770b\u5f85\u6765\u81ea\u7279\u5b9a\u94fe\u63a5\u7f51\u7ad9\u6216\u57df\u7684\u6f5c\u5728\u94fe\u63a5\u7684\u4ef7\u503c\u3002\u6709\u51e0\u4e2a\u53c2\u6570\u9700\u8981\u8003\u8651\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u9875\u9762\u6743\u9650 (PA)<\/strong>:\u5b83\u8868\u793a\u7279\u5b9a\u7f51\u9875\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff08SERP\uff09\u4e2d\u4e0e\u5176\u4ed6\u7f51\u9875\u76f8\u6bd4\u7684\u76f8\u5bf9\u91cd\u8981\u6027\u3002PA \u503c\u8d8a\u9ad8\uff0c\u94fe\u63a5\u6743\u76ca\u7684\u4f20\u9012\u5c31\u8d8a\u5f3a\u3002<\/li>\n\n\n\n<li><strong>\u57df\u540d\u6388\u6743 (DA)<\/strong>:\u8fd9\u4e2a\u7531 Moz \u5f00\u53d1\u7684\u4e13\u6709\u6307\u6807\u8868\u793a\u4efb\u4f55\u7f51\u7ad9\u6839\u636e\u6765\u81ea\u5176\u4ed6\u53ef\u9760\u7f51\u7ad9\u7684\u4f20\u5165\u94fe\u63a5\u5728 SERP \u4e2d\u6392\u540d\u7684\u603b\u80fd\u529b\u3002<\/li>\n\n\n\n<li><strong>\u5916\u94fe\u7684\u6570\u91cf\u548c\u8d28\u91cf<\/strong>:\u5f53\u4e00\u4e2a\u9875\u9762\u6709\u5927\u91cf\u5916\u94fe\u65f6\uff0c\u94fe\u63a5\u6743\u76ca\u7684\u5206\u5e03\u5c31\u4f1a\u51cf\u5c11\uff0c\u56e0\u6b64\u8981\u6000\u7591\u4efb\u4f55\u53ef\u7591\u7684\u9ad8\u6570\u5b57\u3002<\/li>\n\n\n\n<li><strong>\u951a\u6587\u672c<\/strong>:\u867d\u7136\u951a\u6587\u672c\u7ecf\u5e38\u88ab\u5ffd\u89c6\uff0c\u4f46\u5b83\u5bf9\u7f51\u7ad9\u7ed3\u6784\u4e2d\u94fe\u63a5\u6743\u76ca\u7684\u6d41\u52a8\u6709\u4e00\u5b9a\u7684\u5f71\u54cd\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5404\u79cd\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5de5\u5177\u90fd\u53ef\u4ee5\u5e2e\u52a9\u5b8c\u6210\u8fd9\u4e00\u8fc7\u7a0b\uff0c\u5982 Moz \u7684 Link Explorer\u3001Ahrefs \u7684 Site Explorer \u548c SEMrush \u7684 Backlink\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e8%b0%b7%e6%ad%8c%e5%88%86%e6%9e%90%e6%94%b9%e8%bf%9b%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5206\u6790<\/a> \u5de5\u5177\u3002\u8fd9\u4e9b\u5de5\u5177\u7684\u533a\u522b\u5728\u4e8e <a href=\"https:\/\/seo.london\/zh\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e7%9a%84%e8%a1%a1%e9%87%8f%e6%a0%87%e5%87%86\/\">\u5ea6\u91cf\u8861<\/a> \u7a0d\u6709\u4e0d\u540c\uff0c\u4f46\u90fd\u4f7f\u7528\u7c7b\u4f3c\u7684\u7b97\u6cd5\uff0c\u6839\u636e\u7f51\u9875\u7684\u5165\u7ad9\u94fe\u63a5\u6765\u4f30\u7b97\u7f51\u9875\u6392\u540d\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p>\u4f46\u8bf7\u8bb0\u4f4f\uff0c\u6bcf\u79cd\u5de5\u5177\u63d0\u4f9b\u7684\u90fd\u53ea\u662f\u4e00\u4e2a\u8fd1\u4f3c\u503c\u3002\u867d\u7136\u5b83\u4eec\u662f\u5f88\u597d\u7684\u6bd4\u8f83\u6307\u6807\uff0c\u4f46\u4e0d\u8981\u628a\u5b83\u4eec\u5f53\u4f5c\u798f\u97f3\u771f\u7406\u3002\u6211\u7684\u5efa\u8bae\u662f\u8c28\u614e\u4f7f\u7528\u8fd9\u4e9b\u6307\u6807\uff0c\u540c\u65f6\u8003\u8651\u5176\u4ed6\u6392\u540d\u56e0\u7d20\u4ee5\u53ca\u83b7\u53d6\u94fe\u63a5\u662f\u5426\u9002\u5408\u6709\u673a\u5730\u63d0\u9ad8\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u7684\u4e3b\u8981\u542f\u793a\u662f\uff0c\u6df1\u5165\u4e86\u89e3\u548c\u8ba1\u7b97\u94fe\u63a5\u6743\u76ca\uff0c\u53ef\u4ee5\u5c31\u7f51\u7ad9\u7684\u94fe\u63a5\u653f\u7b56\u505a\u51fa\u66f4\u597d\u7684\u6218\u7565\u51b3\u7b56\u3002\u901a\u8fc7\u786e\u4fdd\u6709\u6548\u5229\u7528\u548c\u5206\u914d\u7d2f\u79ef\u7684 \"\u94fe\u63a5\u6c41\u6db2\"\uff0c\u60a8\u53ef\u4ee5\u8ba9\u6bcf\u4e2a\u5165\u7ad9\u94fe\u63a5\u90fd\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u79cd\u5bf9\u7ec6\u8282\u7684\u5173\u6ce8\u5c06\u5bf9\u7f51\u7ad9\u7684\u641c\u7d22\u5f15\u64ce\u6392\u540d\u56e0\u7d20\u548c\u5728 SERP \u4e2d\u7684\u80fd\u529b\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-not-passing-link-equity\"><span class=\"ez-toc-section\" id=\"not-passing-link-equity\"><\/span>\u4e0d\u901a\u8fc7\u94fe\u63a5\u516c\u5e73<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6b63\u5982\u6709\u5404\u79cd\u65b9\u6cd5\u53ef\u4ee5\u4f20\u9012\u94fe\u63a5\u6743\u76ca\u4e00\u6837\uff0c\u4e5f\u5b58\u5728\u65e0\u6cd5\u4f20\u9012\u94fe\u63a5\u6743\u76ca\u7684\u60c5\u51b5--\u81f3\u5c11\u662f\u65e0\u6cd5\u5b8c\u5168\u4f20\u9012\u3002\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u7684\u539f\u56e0\u53ef\u80fd\u662f\u7f51\u9875\u4e0a\u7684\u67d0\u4e9b\u5c5e\u6027\u6216\u8bbe\u7f6e\u9650\u5236\u6216\u963b\u6b62\u4e86\u4ef7\u503c\u4ece\u4e00\u4e2a\u9875\u9762\u8f6c\u79fb\u5230\u53e6\u4e00\u4e2a\u9875\u9762\u3002<\/p>\n\n\n\n<p>\u5728\u8d85\u94fe\u63a5\u4e2d\u4f7f\u7528 \"no-follow \"\u6807\u7b7e\u5c31\u662f\u4e00\u4e2a\u5178\u578b\u7684\u4f8b\u5b50\u3002\u8fd9\u4e9b\u6807\u7b7e\u521b\u5efa\u7684\u94fe\u63a5\u4e0d\u4f1a\u5411\u76ee\u6807\u9875\u9762\u5206\u914d\u94fe\u63a5\u6743\u76ca\u3002\u8fd9\u4e9b\u6807\u7b7e\u6700\u521d\u7528\u4e8e\u4e0d\u88ab\u4fe1\u4efb\u7684\u5185\u5bb9\uff1b\u4e0d\u8fc7\uff0c\u73b0\u5728\u5728\u6574\u4e2a\u7f51\u7ad9\u4e2d\u8c28\u614e\u4f7f\u7528\u8fd9\u4e9b\u6807\u7b7e\u5df2\u6210\u4e3a\u666e\u904d\u505a\u6cd5\u3002<\/p>\n\n\n\n<p>\u94fe\u63a5\u6743\u76ca\u53ef\u80fd\u65e0\u6cd5\u4f20\u9012\u7684\u53e6\u4e00\u79cd\u60c5\u51b5\uff0c\u4e3b\u8981\u662f\u88ab\u4ee5\u4e0b\u56e0\u7d20\u5c4f\u853d\u7684\u7f51\u9875 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e4%bd%bf%e7%94%a8-robots-txt-%e6%96%87%e4%bb%b6\/\">\u673a\u5668\u4eba<\/a>.txt \u6216\u6807\u8bb0\u4e3a <a href=\"https:\/\/seo.london\/zh\/%e8%81%94%e7%b3%bb%e9%a1%b5%e9%9d%a2%e4%b8%8a%e7%9a%84%e5%85%83%e6%8f%8f%e8%bf%b0%e6%a0%87%e9%a2%98%e6%a0%87%e7%ad%be-h1\/\">\u5143<\/a> noindex \u6307\u4ee4\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5982\u679c\u641c\u7d22\u5f15\u64ce\u673a\u5668\u4eba\u4e0d\u80fd <a href=\"https:\/\/seo.london\/zh\/jetoctopus\/\">\u722c\u884c<\/a> \u5728\u5bf9\u94fe\u63a5\u9875\u9762\u8fdb\u884c\u7d22\u5f15\u65f6\uff0c\u5b83\u4eec\u4e5f\u4e0d\u80fd\u5c06\u4efb\u4f55\u7d2f\u79ef\u7684\u94fe\u63a5\u6743\u76ca\u4f20\u9012\u7ed9\u8be5\u9875\u9762\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u8fd9\u4e9b\u65b9\u6cd5\u7684\u521d\u8877\u662f\u9632\u6b62\u6ee5\u7528\uff08\u5982\u64cd\u7eb5\u94fe\u63a5\u8ba1\u5212\uff09\uff0c\u4f46\u5b83\u4eec\u540c\u65f6\u4e5f\u4e3a\u50cf\u4f60\u6211\u8fd9\u6837\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u4e1a\u4eba\u5458\u521b\u9020\u4e86\u673a\u4f1a\u3002\u53ea\u8981\u5bc6\u5207\u5173\u6ce8\u5e76\u6218\u7565\u6027\u5730\u5229\u7528\u6211\u4eec\u53ef\u4ee5\u63a7\u5236\u7684\u94fe\u63a5\u9009\u9879\uff08\u5982\u5185\u90e8\u94fe\u63a5\uff09\uff0c\u6211\u4eec\u5c31\u80fd\u6709\u6548\u5730\u89e3\u51b3\u6b64\u7c7b\u65e0\u6cd5\u901a\u8fc7\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u5728\u7ed3\u675f\u672c\u8282\u5185\u5bb9\u4e4b\u524d\uff0c\u8bf7\u5141\u8bb8\u6211\u63d0\u9192\u60a8\uff1a\u638c\u63e1\u6709\u6548\u5206\u914d\u60a8\u7f51\u7ad9\u79ef\u7d2f\u7684 \"\u94fe\u63a5\u80fd\u529b\"--\u4e5f\u5c31\u662f\u94fe\u63a5\u6743\u76ca--\u662f\u4ee4\u4eba\u5934\u75bc\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u96be\u9898\u4e2d\u7684\u5173\u952e\u4e00\u73af\u3002\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\u603b\u662f\u6709\u76ca\u7684\uff1b\u6211\u4eec\u8fd8\u5e94\u8be5\u5982\u4f55\u5229\u7528\u5df2\u7ecf\u89e6\u624b\u53ef\u53ca\u7684\u94fe\u63a5\u5462\uff1f<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4f60\u9700\u8981\u9884\u89c1\u5230\u969c\u788d\uff0c\u4f46\u4e0d\u8981\u8ba9\u5b83\u4eec\u6253\u6d88\u4f60\u7684\u5ff5\u5934\u3002\u76f8\u53cd\uff0c\u628a\u5b83\u4eec\u770b\u4f5c\u662f\u6307\u5411\u575a\u5b9e\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5b58\u5728\u548c\u6f5c\u5728\u6536\u76ca\u7684\u8def\u6807\u3002 <a href=\"https:\/\/seo.london\/zh\/%e4%bc%a6%e6%95%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%88%98%e7%95%a5\/\">\u6218\u7565<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-importance-of-link-equity\"><span class=\"ez-toc-section\" id=\"importance-of-link-equity\"><\/span>\u94fe\u63a5\u516c\u5e73\u7684\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u4e86\u89e3\u4e00\u4e0b\u94fe\u63a5\u6743\u76ca\u5728\u73b0\u4ee3\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6218\u7565\u4e2d\u7684\u91cd\u8981\u6027\u3002\u638c\u63e1\u8fd9\u4e00\u6982\u5ff5\u7684\u57fa\u672c\u8981\u7d20\uff0c\u5c06\u6807\u5fd7\u7740\u4f60\u5728\u7f51\u7edc\u7a7a\u95f4\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u94fe\u63a5\u8d44\u4ea7\u7684\u91cd\u8981\u6027\u600e\u4e48\u5f3a\u8c03\u90fd\u4e0d\u4e3a\u8fc7\u3002\u5b83\u5728\u7f51\u9875\u6392\u540d\uff0c\u5c24\u5176\u662f\u5728\u8c37\u6b4c\u7b97\u6cd5\u4e2d\u8d77\u7740\u76f8\u5f53\u91cd\u8981\u7684\u4f5c\u7528\u3002\u4e00\u4e2a\u7f51\u7ad9\u901a\u8fc7\u4ece\u58f0\u8a89\u826f\u597d\u7684\u6765\u6e90\u83b7\u5f97\u94fe\u63a5\u6765\u8d62\u5f97\u5c0a\u91cd\u548c\u6743\u5a01--\u8fd9\u51e0\u4e4e\u5c31\u50cf\u662f\u6765\u81ea\u884c\u4e1a\u5185\u5fb7\u9ad8\u671b\u91cd\u7684\u540c\u884c\u7684\u8ba4\u53ef\u3002\u56e0\u6b64\uff0c\u7f51\u7ad9\u83b7\u5f97\u7684\u94fe\u63a5\u6743\u76ca\u8d8a\u591a\uff0c\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u83b7\u5f97\u6392\u540d\u7684\u53ef\u80fd\u6027\u5c31\u8d8a\u5927\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8003\u8651\u5230\u5927\u591a\u6570\u5728\u7ebf\u4e92\u52a8\u90fd\u662f\u4ece\u641c\u7d22\u5f15\u64ce\u67e5\u8be2\u5f00\u59cb\u7684\uff0c\u60a8\u53ef\u4e0d\u60f3\u5728\u8c37\u6b4c\u6216\u5fc5\u5e94\u7684\u9636\u68af\u4e0a\u57ab\u5e95\u3002\u8fd9\u5c31\u5f3a\u8c03\u4e86\u4e3a\u4ec0\u4e48\u94fe\u63a5\u6743\u76ca\u5982\u6b64\u91cd\u8981\uff1b\u5b83\u5728\u672c\u8d28\u4e0a\u662f\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u548c\u7b97\u6cd5\u773c\u4e2d\u5bf9\u4f60\u7684\u7f51\u9875\u6295\u4e0b\u7684\u4fe1\u4efb\u7968\u3002<\/p>\n\n\n\n<p>\u7d27\u7d27\u6293\u4f4f\u5f3a\u5927\u94fe\u63a5\u6743\u76ca\u7684\u8fd9\u4e09\u4e2a\u5173\u952e\u540e\u679c\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4f18\u52bf\u6392\u540d\u4f4d\u7f6e\uff1a<\/strong> \u826f\u597d\u7684\u94fe\u63a5\u6743\u76ca\u610f\u5473\u7740\u5728 SERPs\uff08\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff09\u4e2d\u66f4\u5f3a\u7684\u5b9a\u4f4d\u3002\u60a8\u7684\u7f51\u7ad9\u4f1a\u5728\u7ade\u4e89\u8005\u4e2d\u53d8\u5f97\u5f15\u4eba\u6ce8\u76ee\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u5347\u6709\u673a\u6d41\u91cf<\/strong> \u6392\u540d\u8d8a\u9760\u524d\uff0c\u77e5\u540d\u5ea6\u8d8a\u9ad8\uff0c\u7f51\u7ad9\u7684\u6709\u673a\u6d41\u91cf\u4e5f\u5c31\u8d8a\u5927\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f3a\u7f51\u7ad9\u7684\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff1a<\/strong> \u91cd\u8981\u7f51\u7ad9\u94fe\u63a5\u5230\u60a8\u7684\u7f51\u7ad9\uff0c\u8868\u660e\u5bf9\u60a8\u5185\u5bb9\u7684\u4fe1\u4efb\uff0c\u8fd9\u5bf9\u60a8\u57df\u540d\u7684\u6743\u5a01\u6027\u8bc4\u5206\u6709\u79ef\u6781\u5f71\u54cd\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u90a3\u4e48\uff0c\u6211\u4eec\u8be5\u5982\u4f55\u63d0\u5347\u6211\u4eec\u7684\u94fe\u63a5\u8d44\u4ea7\u5462\uff1f\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u76f4\u63a5\u8fdb\u5165\u5b66\u4e60\u5927\u5e08\u7ea7 \"\u94fe\u63a5\u5efa\u8bbe\u7b56\u7565 \"\u4e2d\u56fa\u6709\u7684\u6709\u6548\u7b56\u7565\u7684\u533a\u57df\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-building-strategies-for-increasing-link-equity\"><span class=\"ez-toc-section\" id=\"link-building-strategies-for-increasing-link-equity\"><\/span>\u63d0\u9ad8\u94fe\u63a5\u516c\u5e73\u6027\u7684\u94fe\u63a5\u5efa\u8bbe\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u63d0\u5347\u94fe\u63a5\u4ef7\u503c\u5e76\u975e\u6613\u4e8b\uff0c\u4f46\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u6392\u540d\u7684\u5f71\u54cd\u4f7f\u8fd9\u9879\u5de5\u4f5c\u503c\u5f97\u4e00\u505a\u3002\u8fd9\u662f\u4e00\u4e2a\u5faa\u5e8f\u6e10\u8fdb\u7684\u8fc7\u7a0b\uff0c\u6d89\u53ca\u5230\u52e4\u594b\u7684\u89c4\u5212\u548c\u7279\u5b9a\u94fe\u63a5\u5efa\u8bbe\u65b9\u6cd5\u7684\u6218\u7565\u5b9e\u65bd\u3002\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4f60\u53ef\u4ee5\u91c7\u7528\u7684\u4e00\u4e9b\u5b9e\u7528\u7b56\u7565\uff0c\u4ee5\u4fbf <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8%e6%b2%a1%e6%9c%89%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e6%83%85%e5%86%b5%e4%b8%8b%e5%a2%9e%e5%8a%a0%e7%bd%91%e7%ab%99%e6%b5%81%e9%87%8f\/\">\u589e\u52a0<\/a> \u60a8\u7f51\u7ad9\u7684\u94fe\u63a5\u8d44\u4ea7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-monitor-internal-and-external-links-with-a-link-analysis-tool\"><span class=\"ez-toc-section\" id=\"1-monitor-internal-and-external-links-with-a-link-analysis-tool\"><\/span>1.\u4f7f\u7528\u94fe\u63a5\u5206\u6790\u5de5\u5177\u76d1\u63a7\u5185\u90e8\u548c\u5916\u90e8\u94fe\u63a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Moz Pro \u6216 SEMrush \u7b49\u5728\u7ebf\u5de5\u5177\u662f\u5206\u6790\u5185\u90e8\u548c\u5916\u90e8\u94fe\u63a5\u73b0\u72b6\u7684\u6700\u4f73\u8d77\u70b9\u3002\u8981\u77e5\u9053\uff0c\u5e76\u975e\u6240\u6709\u94fe\u63a5\u90fd\u662f\u6709\u76ca\u7684--\u90a3\u4e9b\u94fe\u63a5\u5230\u4f4e\u8d28\u91cf\u6216\u4e0d\u76f8\u5173\u9875\u9762\u7684\u94fe\u63a5\u53ef\u80fd\u4f1a\u964d\u4f4e\u4f60\u7684\u6574\u4f53\u94fe\u63a5\u6743\u76ca\u3002\u901a\u8fc7\u7ecf\u5e38\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u8fdb\u884c\u68c0\u67e5\uff0c\u60a8\u53ef\u4ee5\u53d1\u73b0\u94fe\u63a5\u7ed3\u6784\u4e2d\u6f5c\u5728\u7684\u8584\u5f31\u70b9\uff0c\u5e76\u505a\u51fa\u5fc5\u8981\u7684\u8c03\u6574\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-check-pages-for-untapped-backlinks\"><span class=\"ez-toc-section\" id=\"2-check-pages-for-untapped-backlinks\"><\/span>2.\u68c0\u67e5\u672a\u5f00\u53d1\u53cd\u5411\u94fe\u63a5\u7684\u9875\u9762<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u8bd5\u56fe\u53d1\u73b0\u63d0\u9ad8\u94fe\u63a5\u4ef7\u503c\u7684\u6709\u6548\u65b9\u6cd5\u65f6\uff0c\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u3002\u901a\u8fc7\u6df1\u5165\u7814\u7a76\u53cd\u5411\u94fe\u63a5\u68c0\u67e5\u5668\uff08\u5982 Ahrefs\uff09\u63d0\u4f9b\u7684\u5206\u6790\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\u7f51\u7ad9\u4e2d\u7684\u4e00\u4e9b\u9875\u9762\u7531\u4e8e\u5177\u6709\u5438\u5f15\u5916\u90e8\u94fe\u63a5\u7684\u9ad8\u6f5c\u529b\uff0c\u80af\u5b9a\u5e94\u8be5\u53d7\u5230\u66f4\u591a\u7684\u5173\u6ce8\uff08\u4f8b\u5982\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\u4f60\u7684\u7f51\u7ad9\u4e0a\u6709\u4e00\u4e9b\u9875\u9762\uff0c\u4f46\u8fd9\u4e9b\u9875\u9762\u5e76\u6ca1\u6709\u5438\u5f15\u5230\u5916\u90e8\u94fe\u63a5\uff09\u3002<strong>\u6697\u793a<\/strong> \u8fd9\u4e9b\u90fd\u662f\u672a\u5f00\u53d1\u7684\u53cd\u5411\u94fe\u63a5\uff09\u3002\u521b\u5efa <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%86%99seo%e4%bc%98%e5%8c%96%e7%9a%84%e5%86%85%e5%ae%b9\/\">\u4f18\u8d28\u5185\u5bb9<\/a> \u5728\u8fd9\u4e9b\u94fe\u63a5\u8f83\u5c11\u7684\u9875\u9762\u5468\u56f4\u6dfb\u52a0\u94fe\u63a5\uff0c\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u77e5\u540d\u94fe\u63a5\u7684\u6d41\u5165\u91cf\uff0c\u4ece\u800c\u63d0\u5347\u94fe\u63a5\u4ef7\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-topic-clusters\"><span class=\"ez-toc-section\" id=\"3-create-topic-clusters\"><\/span>3.\u521b\u5efa\u4e3b\u9898\u7fa4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u521b\u5efa\u4e3b\u9898\u96c6\u7fa4\u7684\u7406\u5ff5\u4e3b\u8981\u662f\u6307\u56f4\u7ed5\u4e00\u4e2a\u6838\u5fc3 \"\u652f\u67f1 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href=\"https:\/\/seo.london\/zh\/%e5%bb%ba%e7%ad%91%e5%b8%88%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e8%af%8d\/\">\u5efa\u7b51\u5b66<\/a> 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href=\"https:\/\/seo.london\/zh\/%e6%88%bf%e5%9c%b0%e4%ba%a7%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e5%ad%97\/\">\u5355\u4f4d<\/a> \u7f51\u7ad9\u5c42\u6b21\u7ed3\u6784\uff0c\u907f\u514d\u5b64\u9875\u3002<\/p>\n\n\n\n<p>\u5c06\u8fd9\u4e9b\u7b56\u7565\u878d\u5165\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5de5\u4f5c\u4e2d\uff0c\u5c06\u52a0\u901f\u94fe\u63a5\u8d44\u4ea7\u7684\u589e\u957f\uff0c\u4e3a\u6392\u540d\u548c\u6d41\u91cf\u7684\u957f\u671f\u6301\u7eed\u4e0a\u5347\u94fa\u5e73\u9053\u8def\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u5728\u7ebf\u77e5\u540d\u5ea6\uff0c\u8fd8\u80fd\u901a\u8fc7\u6539\u8fdb\u7f51\u9875\u8bbe\u8ba1\u529f\u80fd\u548c\u5185\u5bb9\u8d28\u91cf\u6765\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\uff0c\u4ece\u800c\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-equity-and-seo-benefits\"><span class=\"ez-toc-section\" id=\"link-equity-and-seo-benefits\"><\/span>\u94fe\u63a5\u6743\u76ca\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u76ca\u5904<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8981\u5168\u9762\u4e86\u89e3\u94fe\u63a5\u6743\u76ca\u7684\u4ef7\u503c\uff0c\u6211\u4eec\u5148\u6765\u4e86\u89e3\u4e00\u4e0b\u5b83\u5982\u4f55\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u5e26\u6765\u597d\u5904\u3002\u6240\u8c13 \"\u76ca\u5904\"\uff0c\u6211\u6307\u7684\u662f\u5bf9\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\uff0c\u8fd9\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u57fa\u672c\u8981\u7d20\u3002 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%b8%bb%e8%a6%81%e7%9b%ae%e6%a0%87%e6%98%af%e4%bb%80%e4%b9%88\/\">\u76ee\u6807<\/a> \u4efb\u4f55\u5728\u7ebf\u5b9e\u4f53\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u8c37\u6b4c\u7b49\u641c\u7d22\u5f15\u64ce\u559c\u6b22\u94fe\u63a5\u3002\u66f4\u786e\u5207\u5730\u8bf4\uff0c\u5b83\u4eec\u559c\u6b22\u6709\u4ef7\u503c\u7684\u94fe\u63a5\u548c\u76f8\u5173\u94fe\u63a5\u3002\u5b83\u4eec\u5c06\u8fd9\u4e9b\u89c6\u4e3a\u53ef\u4fe1\u5ea6\u7684\u4fdd\u8bc1\uff0c\u5e76\u4ee5\u6b64\u6765\u51b3\u5b9a\u7f51\u9875\u5728\u7ed3\u679c\u9875\u9762\u4e2d\u7684\u4f4d\u7f6e\u3002\u8bf7\u8bb0\u4f4f\uff0c\u58f0\u8a89\u66f4\u9ad8\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff08SERPs\uff09\u4e0a\u7684\u6392\u540d\u4f1a\u66f4\u9760\u524d\uff0c\u8fd9\u610f\u5473\u7740\u94fe\u63a5\u4ef7\u503c\u5728\u63d0\u9ad8\u7f51\u7ad9\u77e5\u540d\u5ea6\u65b9\u9762\u53d1\u6325\u7740\u6838\u5fc3\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u5c31\u5176\u672c\u8d28\u800c\u8a00\uff0c\u94fe\u63a5\u6743\u76ca\u53ef\u4ee5\u63d0\u9ad8\u7f51\u7ad9\u7684\u6709\u673a\u6392\u540d\u6f5c\u529b\u3002\u90a3\u4e48\uff0c\u8fd9\u5bf9\u4f60\u610f\u5473\u7740\u4ec0\u4e48\u5462\uff1f\u4ee5\u4e0b\u662f\u56db\u4e2a\u4e3b\u8981\u4f18\u52bf\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6539\u8fdb\u540e\u7684 <a href=\"https:\/\/seo.london\/zh\/%e7%9f%a5%e8%af%86%e5%ba%93\/%e4%bb%80%e4%b9%88%e6%98%af%e6%9c%89%e6%9c%ba%e7%9a%84%e5%85%b3%e9%94%ae%e8%af%8d\/\">\u6709\u673a\u6392\u540d<\/a>.\u5f53\u5176\u4ed6\u7f51\u7ad9\u901a\u8fc7\u53cd\u5411\u94fe\u63a5\u5411\u60a8\u7684\u7f51\u7ad9\u4f20\u9012\u94fe\u63a5\u6743\u76ca\u65f6\uff0c\u5c31\u4f1a\u5411\u641c\u7d22\u5f15\u64ce\u53d1\u51fa\u4e00\u4e2a\u660e\u786e\u7684\u4fe1\u53f7\uff0c\u5373\u60a8\u7684\u5185\u5bb9\u88ab\u5176\u4ed6\u7f51\u7ad9\u8ba4\u4e3a\u662f\u9ad8\u8d28\u91cf\u7684\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u7f51\u9875\u53ef\u80fd\u4f1a\u5728 SERP \u4e0a\u5360\u636e\u66f4\u6709\u5229\u7684\u4f4d\u7f6e\u3002<\/li>\n\n\n\n<li>\u63d0\u9ad8\u7f51\u7ad9\u6743\u5a01\u6027\u3002\u8fd9\u5c31\u50cf\u6eda\u96ea\u7403\u4e00\u6837\u8d8a\u6eda\u8d8a\u5927\uff0c\u56e0\u4e3a\u6392\u540d\u63d0\u9ad8\u4e86--\u5728 SERP \u4e0a\u51fa\u73b0\u7684\u4f4d\u7f6e\u8d8a\u9760\u524d\uff0c\u7f51\u7ad9\u5728\u5176\u5229\u57fa\u5e02\u573a\u4e2d\u7684\u6743\u5a01\u6027\u5c31\u8d8a\u9ad8\u3002<\/li>\n\n\n\n<li>\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u6d41\u91cf\u3002\u4e0e\u4e0a\u8ff0\u89c2\u70b9\u7c7b\u4f3c\uff0c\u5982\u679c\u60a8\u56e0\u4e3a\u826f\u597d\u7684\u94fe\u63a5\u6743\u76ca\u800c\u5728 SERP \u4e0a\u6392\u540d\u9760\u524d <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%ae%a1%e7%90%86%e6%9c%8d%e5%8a%a1\/\">\u7ba1\u7406<\/a> \u8fd9\u6837\uff0c\u60a8\u7684\u7f51\u7ad9\u5c31\u66f4\u6709\u53ef\u80fd\u5438\u5f15\u66f4\u591a\u6d41\u91cf\u3002<\/li>\n\n\n\n<li>\u66f4\u9ad8\u7684\u53ef\u4fe1\u5ea6\u548c\u53ef\u9760\u6027\u3002\u901a\u8fc7\u4ece\u60a8\u6240\u5728\u884c\u4e1a\u6216\u5229\u57fa\u5e02\u573a\u4e2d\u5176\u4ed6\u53d7\u4eba\u5c0a\u656c\u7684\u7f51\u7ad9\u83b7\u5f97\u9ad8\u8d28\u91cf\u53cd\u5411\u94fe\u63a5\uff0c\u53ef\u4ee5\u57f9\u517b\u8bbf\u95ee\u8005\u7684\u4fe1\u4efb\u611f\uff0c\u4ed6\u4eec\u4f1a\u5c06\u8fd9\u4e9b\u53c2\u4e0e\u89c6\u4e3a\u53ef\u4fe1\u5ea6\u7684\u9a8c\u8bc1\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5f53\u6211\u4eec\u628a\u8fd9\u4e9b\u8981\u7d20\u4e32\u8054\u8d77\u6765\u65f6\uff0c\u5c31\u4f1a\u63cf\u7ed8\u51fa\u4e00\u5e45\u4ee4\u4eba\u4fe1\u670d\u7684\u753b\u9762\uff0c\u663e\u793a\u51fa\u7ba1\u7406\u7684\u91cd\u8981\u6027\u3002 <a href=\"https:\/\/seo.london\/zh\/%e7%9f%a5%e8%af%86%e5%ba%93\/%e4%bb%80%e4%b9%88%e6%98%af%e5%8d%95%e5%90%91%e9%93%be%e6%8e%a5%e5%bb%ba%e8%ae%be\/\">\u94fe\u63a5\u5efa\u8bbe<\/a> \u6218\u7565\u548c\u6743\u76ca\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u3002\u4f46\u4ec5\u4ec5\u7406\u89e3\u8fd9\u4e00\u6982\u5ff5\u8fd8\u4e0d\u591f\uff0c\u56f4\u7ed5\u94fe\u63a5\u5efa\u8bbe\u5b9e\u65bd\u91cf\u8eab\u5b9a\u5236\u7684\u6218\u7565\u624d\u662f\u786e\u4fdd\u57df\u6743\u5a01\u3001SERPs \u53ef\u89c1\u6027\u6301\u7eed\u589e\u957f\u7684\u5173\u952e\uff0c\u5e76\u6700\u7ec8\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u66f4\u591a\u6709\u673a\u6d41\u91cf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-juice-passing-link-equity-internally\"><span class=\"ez-toc-section\" id=\"link-juice-passing-link-equity-internally\"><\/span>\u94fe\u63a5\u679c\u6c41\u5185\u90e8\u4f20\u9012\u94fe\u63a5\u6743\u76ca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b9\u9762\uff0c\u4f60\u53ef\u80fd\u7ecf\u5e38\u542c\u5230 \"\u94fe\u63a5\u679c\u6c41\"\uff08Link Juice\uff09\u4e00\u8bcd\u3002\u8fd9\u4e2a\u4fd7\u8bed\u4e0e\u5185\u90e8\u94fe\u63a5\u8d44\u4ea7\u76f4\u63a5\u76f8\u5173\u3002\u52a0\u5f3a\u7f51\u9875\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u7684\u663e\u8457\u6027\u548c\u53ef\u89c1\u6027\u7684\u4e00\u4e2a\u5b9e\u7528\u65b9\u6cd5\u5c31\u662f\u4e13\u6ce8\u4e8e\u5728\u5185\u90e8\u4f20\u64ad\u94fe\u63a5\u6743\u76ca--\u8fd9\u5c31\u662f \"\u94fe\u63a5\u679c\u6c41 \"\u7684\u540c\u4e49\u8bcd\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u4e2a <a href=\"https:\/\/seo.london\/zh\/%e5%88%9d%e5%ad%a6%e8%80%85%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%8a%80%e5%b7%a7\/\">\u521d\u5b66\u8005<\/a> \u8981\u6df1\u5165\u4e86\u89e3\u73b0\u4ee3\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5b9e\u8df5\uff0c\u7406\u89e3\u8fd9\u4e00\u6280\u672f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u94fe\u63a5\u679c\u6c41\uff08Link Juice\uff09\u672c\u8d28\u4e0a\u662f\u4e00\u79cd\u79ef\u6781\u6392\u540d\u56e0\u7d20\u7684\u9690\u55bb\uff0c\u8fd9\u4e9b\u56e0\u7d20\u901a\u8fc7\u8d85\u94fe\u63a5\u4ece\u4e00\u4e2a\u7f51\u9875\u4f20\u9012\u5230\u540c\u4e00\u57df\u5185\u7684\u53e6\u4e00\u4e2a\u7f51\u9875\u3002\u6bd4\u8f83\u800c\u8a00\uff0c\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u5728\u5355\u4e00\u7cfb\u7edf\u5185\u5c06\u7535\u529b\uff08\u6b64\u5904\u4e3a\u6743\u5a01\u6216\u4ef7\u503c\uff09\u4ece\u4e00\u70b9\u4f20\u8f93\u5230\u53e6\u4e00\u70b9\u7684\u7ba1\u9053\u3002\u4f20\u9012\u7684 \"\u94fe\u63a5\u6c41\u6db2 \"\u7684\u6570\u91cf\u548c\u8d28\u91cf\u8d8a\u91cd\u8981\uff0c\u6bcf\u4e2a\u94fe\u63a5\u5230\u7684\u7f51\u9875\u5728\u6709\u673a\u641c\u7d22\u4e2d\u7684\u6392\u540d\u5c31\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u5206\u6790\u4e00\u4e0b\u5982\u4f55\u4ece\u81ea\u5df1\u7f51\u7ad9\u7684 \"\u94fe\u63a5\u679c\u6c41 \"\u4e2d\u69a8\u53d6\u66f4\u591a\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u9ad8\u8d28\u91cf\u5185\u5bb9\uff1a\u4ece\u521b\u5efa\u5f15\u4eba\u5165\u80dc\u3001\u72ec\u4e00\u65e0\u4e8c\u548c\u6743\u5a01\u6027\u7684\u5185\u5bb9\u5f00\u59cb\uff0c\u6709\u7ec4\u7ec7\u5730\u9f13\u52b1\u57df\u5185\u5176\u4ed6\u9875\u9762\u56de\u94fe\u3002<\/li>\n\n\n\n<li>\u4f18\u5316\u951a\u6587\u672c\uff1a\u7528\u5fc3\u9009\u62e9\u951a\u6587\u672c <a href=\"https:\/\/seo.london\/zh\/%e5%ae%a1%e8%a7%86inlinks\/\">\u5185\u90e8\u94fe\u63a5<\/a> \u4ee5\u4fbf\u53cd\u6620\u4e0e\u76ee\u6807\u9875\u9762\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002<\/li>\n\n\n\n<li>\u9002\u5f53\u7684\u94fe\u63a5\u6570\u91cf\uff1a\u4e00\u4e2a\u9875\u9762\u4e0a\u7684\u94fe\u63a5\u8fc7\u591a\u53ef\u80fd\u4f1a\u7a00\u91ca\u4f60\u7684 \"\u94fe\u63a5\u679c\u6c41\"\u3002\u575a\u6301\u9002\u5ea6\u7684\u6570\u91cf\uff0c\u53ea\u5305\u542b\u76f8\u5173\u94fe\u63a5\u3002<\/li>\n\n\n\n<li>\u70b9\u51fb\u94fe\u63a5 <a href=\"https:\/\/seo.london\/zh\/%e6%88%91%e6%98%af%e5%90%a6%e5%ba%94%e8%af%a5%e5%af%b9%e5%86%85%e9%83%a8%e9%93%be%e6%8e%a5%e4%bd%bf%e7%94%a8-nofollow-%e5%b1%9e%e6%80%a7\/\">\u4e0d\u5173\u6ce8<\/a> \u94fe\u63a5\uff1a\u4f18\u5148\u9009\u62e9\u5e26\u6709 follow \u5c5e\u6027\u800c\u975e nofollows \u7684\u5185\u90e8\u94fe\u63a5\uff1b\u8fd9\u4e9b\u94fe\u63a5\u4e0d\u4f1a\u4f20\u9012\u4efb\u4f55\u94fe\u63a5\u8d44\u4ea7\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u4f46\u8bf7\u8bb0\u4f4f\uff0c\u6218\u7565\u6027\u5730\u5229\u7528 \"\u94fe\u63a5\u6c41\u6db2 <a href=\"https:\/\/seo.london\/zh\/%e6%9c%ac%e5%9c%b0%e4%b8%9a%e5%8a%a1%e7%94%b5%e8%af%9d\/\">\u547c\u53eb<\/a> \u5e73\u8861--\u9700\u8981\u5728\u6574\u4e2a\u7f51\u7ad9\u9875\u9762\u4e2d\u8c28\u614e\u5206\u914d\uff0c\u800c\u4e0d\u662f\u4e0d\u516c\u5e73\u5730\u53ea\u504f\u5411\u67d0\u4e9b\u90e8\u5206\uff0c\u800c\u5b8c\u5168\u5ffd\u89c6\u5176\u4ed6\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u5728\u4e0d\u540c\u90e8\u5206\u4e4b\u95f4\u65e0\u7f1d\u8fc7\u6e21\uff0c\u540c\u65f6\u5728\u6240\u6709\u6587\u4ef6\u5939\u4e2d\u6709\u6548\u4f20\u9012\u94fe\u63a5\u6743\u76ca\uff0c\u786e\u4fdd\u51cf\u5c11\u7f51\u7ad9\u67b6\u6784\u4e2d\u7684\u5b64\u5c9b\uff0c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u7f51\u7ad9\u7684\u6574\u4f53\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u521b\u5efa\u4e00\u4e2a\u660e\u667a\u7684\u5185\u90e8\u94fe\u63a5\u7ed3\u6784\u5c31\u597d\u6bd4 <a href=\"https:\/\/seo.london\/zh\/%e5%bb%ba%e7%ad%91%e5%85%ac%e5%8f%b8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5efa\u7b51<\/a> \u5de5\u4f5c\uff1b\u901a\u8fc7\u5236\u5b9a\u4e00\u4e2a\u5f3a\u5927\u7684\u3001\u53ef\u5bfc\u822a\u7684\u3001\u76f8\u4e92\u8fde\u63a5\u7684 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%8f%8b%e5%a5%bd%e7%bd%91%e5%9d%80\/\">URLs<\/a>\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u4e3a\u5efa\u7acb\u4e00\u4e2a\u53d7\u4eba\u94a6\u4f69\u7684\u7f51\u4e0a\u771f\u5b9e\u4e16\u754c\u5960\u5b9a\u57fa\u7840\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%9c%b0%e4%ba%a7%e4%bb%a3%e7%90%86%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u9057\u4ea7<\/a>.<\/p>\n\n\n\n<p>\u559c\u6b22\u4e86\u89e3\u5185\u90e8\u94fe\u63a5\u6743\u76ca\u4f20\u9012\u5417\uff1f\u5728\u63a5\u4e0b\u6765\u7684\u7ae0\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8 \"nofollow \u94fe\u63a5 \"\u5982\u4f55\u5e2e\u52a9\u4f20\u9012\u5916\u90e8\u94fe\u63a5\u6743\u76ca\u3002\u656c\u8bf7\u671f\u5f85\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nofollow-links-how-to-pass-link-equity-externally\"><span class=\"ez-toc-section\" id=\"nofollow-links-how-to-pass-link-equity-externally\"><\/span>Nofollow \u94fe\u63a5\uff1a\u5982\u4f55\u5411\u5916\u4f20\u9012\u94fe\u63a5\u6743\u76ca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u5f00\u59cb\u4f18\u5316\u7f51\u7ad9\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u4e00\u5b9a\u4f1a\u9047\u5230\u4e00\u4e2a\u672f\u8bed--nofollow \u94fe\u63a5\u3002\u8fd9\u4e9b\u8d85\u94fe\u63a5\u5728\u5176 HTML \u4ee3\u7801\u4e2d\u6dfb\u52a0\u4e86\u4e00\u4e2a\u5c0f\u6807\u7b7e rel=\"nofollow\"\uff0c\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u5728\u8bc4\u4f30\u94fe\u63a5\u4ef7\u503c\u65f6\u57fa\u672c\u4e0a\u5ffd\u7565\u5b83\u4eec\u3002\u73b0\u5728\u4f60\u53ef\u80fd\u4f1a\u95ee\uff1a\u4e3a\u4ec0\u4e48\u4f1a\u6709\u4eba\u5e0c\u671b\u641c\u7d22\u5f15\u64ce\u4e0d\u6ce8\u610f\u8fd9\u4e9b\u94fe\u63a5\u5462\uff1f<\/p>\n\n\n\n<p>nofollow \u94fe\u63a5\u80cc\u540e\u7684\u5de7\u5999\u6982\u5ff5\u6e90\u4e8e\u9632\u6b62\u5783\u573e\u90ae\u4ef6\u548c\u6307\u5411\u539f\u59cb\u7f51\u7ad9\u5185\u5bb9\u7684\u4e0d\u5fc5\u8981\u5916\u90e8\u94fe\u63a5\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740 nofollow \u94fe\u63a5\u5728\u4f20\u9012\u94fe\u63a5\u6743\u76ca\u65b9\u9762\u6beb\u65e0\u7528\u5904\u3002\u5b83\u4eec\u5728\u786e\u4fdd\u6218\u7565\u6027\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b9\u9762\u53d1\u6325\u7740\u76f8\u5f53\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u5728\u8c37\u6b4c\u7b97\u6cd5\u773c\u4e2d\uff0c\u5b83\u4eec\u80fd\u4fdd\u6301\u7f51\u7ad9\u7684\u771f\u5b9e\u6027\u548c\u53ef\u4fe1\u5ea6\u3002\u5747\u8861\u7684 dofollow \u548c nofollow \u94fe\u63a5\u7ec4\u5408\u53ef\u4ee5\u8868\u660e\u60a8\u7684\u7f51\u7ad9\u4fdd\u6301\u4e86\u81ea\u7136\u7684\u94fe\u63a5\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u591a\u5e74\u6765\uff0c\u641c\u7d22\u5f15\u64ce\u5de8\u5934\u8c37\u6b4c\u5df2\u7ecf\u4e0d\u518d\u4e25\u683c\u9075\u5b88 \"nofollow \"\u7684\u539f\u59cb\u542b\u4e49\u3002\u6839\u636e\u6700\u8fd1\u7684\u66f4\u65b0\uff0c\u8c37\u6b4c\u73b0\u5728\u5c06 \"nofollow \"\u89c6\u4e3a\u4e00\u79cd\u63d0\u793a\u800c\u975e\u547d\u4ee4--\u8fd9\u610f\u5473\u7740 nofollow \u94fe\u63a5\u4ecd\u53ef\u5411\u5916\u90e8\u4f20\u9012\u4e00\u5b9a\u7a0b\u5ea6\u7684\u94fe\u63a5\u6743\u76ca\u3002<\/p>\n\n\n\n<p>\u5728\u5236\u5b9a\u6700\u4f73\u94fe\u63a5\u6743\u76ca\u5206\u914d\u6218\u7565\u65f6\uff0c\u8bf7\u8bb0\u4f4f\u4ee5\u4e0b\u51e0\u70b9 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e5%85%83%e5%85%b3%e9%94%ae%e8%af%8d\/\">\u5173\u952e\u5b57<\/a> - \u5e73\u8861\u3002\u53ea\u4f9d\u8d56\u9ad8\u6743\u91cd\u7f51\u7ad9\u6216\u5ffd\u89c6\u4f4e\u6743\u91cd\u7f51\u7ad9\u90fd\u4e0d\u662f\u660e\u667a\u4e4b\u4e3e\uff1b\u76f8\u53cd\uff0c\u60a8\u5e94\u5c06\u53cd\u5411\u94fe\u63a5\u7ec4\u5408\u7684\u591a\u6837\u6027\u4f5c\u4e3a\u76ee\u6807\u3001<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u5c06\u76f8\u5173\u6027\u539f\u5219\u4e0e nofollow \u7ed3\u5408\u4f7f\u7528\u53ef\u6210\u529f\u5b9e\u73b0\u94fe\u63a5\u6743\u76ca\u7684\u5916\u90e8\u6d41\u52a8\u3002\u5c3d\u7ba1 rel=nofollow \u544a\u77e5\u7f51\u7edc\u722c\u866b\u5728\u8ba1\u7b97 PageRank \u65f6\u4e0d\u8ba1\u7b97\u8d85\u94fe\u63a5\uff0c\u4f46\u5982\u679c\u94fe\u63a5\u5230\u7684\u5185\u5bb9\u80fd\u591f\u670d\u52a1\u548c\u6ee1\u8db3\u7528\u6237\u4e92\u52a8\uff0c\u5c31\u4f1a\u589e\u52a0\u5176\u83b7\u5f97\u6709\u673a\u6d41\u91cf\u548c\u5728 SERP\uff08\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff09\u4e2d\u6392\u540d\u9760\u524d\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u4e86\u89e3\u8fd9\u4e9b nofollow \u94fe\u63a5\u6709\u52a9\u4e8e\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6548\u679c\u7684\u65b9\u6cd5\uff0c\u5c06\u4f7f\u60a8\u5728\u6570\u5b57\u9014\u5f84\u4e2d\u7684\u5bfc\u822a\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613--\u59cb\u7ec8\u671d\u7740\u6700\u4f73\u53d1\u5c55\u65b9\u5411\u524d\u8fdb\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-redirects-how-to-pass-link-equity-across-domains\"><span class=\"ez-toc-section\" id=\"redirects-how-to-pass-link-equity-across-domains\"><\/span>\u91cd\u5b9a\u5411\uff1a\u5982\u4f55\u8de8\u57df\u4f20\u9012\u94fe\u63a5\u6743\u76ca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u7f51\u7ad9\u6240\u6709\u8005\u6765\u8bf4\uff0c\u51b3\u5b9a\u5c06\u5185\u5bb9\u4ece\u4e00\u4e2a\u57df\u8f6c\u79fb\u5230\u53e6\u4e00\u4e2a\u57df\uff0c\u6216\u8005\u53ea\u662f\u8fc1\u79fb\u6307\u5411\u9875\u9762\u7684\u67d0\u4e9b\u94fe\u63a5\uff0c\u5f80\u5f80\u662f\u5fc5\u8981\u7684\u6b65\u9aa4\u3002\u7136\u800c\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u53ef\u80fd\u4f1a\u95ee\uff1a\"\u6211\u4f1a\u5931\u53bb\u6211\u7684\u94fe\u63a5\u6743\u76ca\u5417\uff1f\u5e78\u8fd0\u7684\u662f\uff0c\u91cd\u5b9a\u5411\u662f\u4e00\u79cd\u6709\u6548\u7684\u7b56\u7565\uff0c\u53ef\u4ee5\u8de8\u57df\u4f20\u9012\u94fe\u63a5\u6743\u76ca\uff0c\u4fdd\u62a4\u60a8\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u91cd\u5b9a\u5411\u672c\u8d28\u4e0a\u662f\u4e00\u79cd\u89c4\u5219\uff0c\u5b83\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u67d0\u4e2a\u9875\u9762\u5df2\u7ecf\u79fb\u52a8\uff0c\u5e76\u5c06\u5176\u5bfc\u5411\u65b0\u7684\u4f4d\u7f6e\u3002\u5982\u679c\u6267\u884c\u5f97\u5f53\uff0c\u91cd\u5b9a\u5411\u53ef\u4ee5\u5e2e\u52a9\u8f6c\u79fb\u51e0\u4e4e\u5168\u90e8\u7684 \"\u94fe\u63a5\u6c41\u6db2\"\uff0c\u4fdd\u6301\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u6027\u548c\u76f8\u5173\u6027\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\u54ea\u79cd\u7c7b\u578b\u7684\u91cd\u5b9a\u5411\u80fd\u8ba9\u60a8\u6765\u4e4b\u4e0d\u6613\u7684\u94fe\u63a5\u8d44\u4ea7\u4fdd\u6301\u5b8c\u6574\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/seo.london\/zh\/%e8%81%98%e8%af%b7%e9%87%8d%e5%ae%9a%e5%90%91%e9%a1%be%e9%97%ae\/\">301<\/a> \u6c38\u4e45\u91cd\u5b9a\u5411<\/strong>:A 301 <a href=\"https:\/\/seo.london\/zh\/%e9%87%8d%e5%ae%9a%e5%90%91%e7%bd%91%e5%9d%80%e6%98%af%e5%90%a6%e4%bc%9a%e5%bd%b1%e5%93%8d%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u91cd\u5b9a\u5411<\/a> \u660e\u786e\u8868\u793a\u9875\u9762\u5df2\u6c38\u4e45\u8f6c\u79fb\u5230\u53e6\u4e00\u4e2a URL\u3002\u8fd9\u79cd\u7c7b\u578b\u5141\u8bb8\u7ea6 90%-99% \u7684\u94fe\u63a5\u6743\u76ca\uff08\u6839\u636e\u884c\u4e1a\u5171\u8bc6\uff09\u8f6c\u79fb\u5230\u91cd\u5b9a\u5411\u9875\u9762\u3002<\/li>\n\n\n\n<li><strong>302 \u4e34\u65f6\u91cd\u5b9a\u5411<\/strong>:\u641c\u7d22\u5f15\u64ce\u8ba4\u4e3a 302 \u91cd\u5b9a\u5411\u662f\u4e34\u65f6\u6027\u7684\uff0c\u8fd9\u610f\u5473\u7740\u539f\u59cb\u9875\u9762\u53ef\u80fd\u4f1a\u518d\u6b21\u51fa\u73b0\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u7136\u800c\uff0c\u8bc0\u7a8d\u5728\u4e8e\u9002\u5f53\u5b9e\u65bd\u8fd9\u4e9b\u4e2d\u8f6c\u6e20\u9053\uff0c\u5426\u5219\u5c31\u4f1a\u5371\u53ca\u6f5c\u5728\u7684\u94fe\u63a5\u6743\u76ca\u3002\u8fd9\u5c31\u662f\u6b63\u786e\u7684\u6280\u672f\u5b9e\u65bd\u3001\u54cd\u5e94\u5f0f\u7f51\u9875\u8bbe\u8ba1\u7684\u5173\u952e\u6240\u5728\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%9e%84%e6%80%9d%e5%8d%9a%e5%ae%a2%e5%88%9b%e6%84%8f\/\">\u7406\u5ff5<\/a> \u518d\u52a0\u4e0a\u6574\u4f53\u4fe1\u606f\u67b6\u6784\u7684\u6218\u7565\u89c4\u5212\uff0c\u5c31\u4f1a\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u76ee\u6807\u5e94\u8be5\u662f\u4e3a\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u521b\u5efa\u4e00\u4e2a\u65e0\u7f1d\u8fc7\u6e21\u7684\u65ad\u5f00\u94fe\u63a5\u3002\u8fd9\u6837\u65e2\u80fd\u786e\u4fdd\u6700\u4f73\u7684\u53ef\u6293\u53d6\u6027\u548c\u53ef\u7d22\u5f15\u6027\uff0c\u53c8\u80fd\u901a\u8fc7\u8fd9\u4e9b\u91cd\u5b9a\u5411\u94fe\u63a5\u4f20\u9012\u91cd\u8981\u4ef7\u503c\uff0c\u4ece\u800c\u6709\u6548\u5730\u5b9e\u73b0\u8de8\u57df\u94fe\u63a5\u8d44\u4ea7\u8f6c\u79fb\u3002<\/p>\n\n\n\n<p>\u4ece\u5927\u5c40\u51fa\u53d1\uff0c\u628a\u6bcf\u4e00\u6b21\u91cd\u65b0\u5b9a\u5411\u7684\u673a\u4f1a\u90fd\u770b\u4f5c\u662f\u4e00\u6b21\u673a\u4f1a--\u53ea\u6709\u5728\u6b63\u786e\u7684\u60c5\u51b5\u4e0b--\u624d\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u4fdd\u7559\uff0c\u8fd8\u6709\u53ef\u80fd\u901a\u8fc7\u5229\u7528\u76f8\u5173\u7684\u94fe\u63a5\u8d44\u4ea7\u6765\u63d0\u9ad8\u60a8\u7684\u6709\u673a\u6392\u540d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-link-equity\"><span class=\"ez-toc-section\" id=\"faqs-about-link-equity\"><\/span>\u5173\u4e8e\u94fe\u63a5\u6743\u76ca\u7684\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e0e\u4efb\u4f55\u590d\u6742\u7684\u8bdd\u9898\u4e00\u6837\uff0c\u5728\u8ba8\u8bba\u94fe\u63a5\u6743\u76ca\u65f6\u4e5f\u4f1a\u51fa\u73b0\u8bb8\u591a\u95ee\u9898\u3002\u6211\u6536\u96c6\u4e86\u4e00\u4e9b\u5173\u4e8e\u94fe\u63a5\u6743\u76ca\u7684\u5e38\u89c1\u95ee\u9898\uff0c\u5e76\u5c06\u63d0\u4f9b\u7b80\u660e\u627c\u8981\u7684\u7b54\u6848\uff0c\u5e2e\u52a9\u521d\u5b66\u8005\u638c\u63e1\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u8fd9\u4e00\u91cd\u8981\u65b9\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-what-is-link-equity\"><span class=\"ez-toc-section\" id=\"1what-is-link-equity\"><\/span>1.\u4ec0\u4e48\u662f \"\u94fe\u63a5\u516c\u5e73\"\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u94fe\u63a5\u4ef7\u503c\u901a\u5e38\u88ab\u79f0\u4e3a \"\u94fe\u63a5\u679c\u6c41\"\uff0c\u662f\u6307\u4e00\u4e2a\u53cd\u5411\u94fe\u63a5\u4ece\u4e00\u4e2a\u9875\u9762\u4f20\u9012\u5230\u53e6\u4e00\u4e2a\u7f51\u7ad9\u9875\u9762\u7684\u4ef7\u503c\u6216\u6743\u5a01\u3002\u8fd9\u79cd\u72ec\u7279\u7684\u94fe\u63a5\u4ef7\u503c\u7531\u67d0\u4e9b\u56e0\u7d20\u51b3\u5b9a\uff0c\u5305\u62ec\u94fe\u63a5\u7f51\u7ad9\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\u3001\u4f7f\u7528\u7684\u951a\u6587\u672c\u7b49\u3002\u5b83\u662f\u786e\u5b9a\u7f51\u9875\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff08SERP\uff09\u4e0a\u6392\u540d\u7684\u4e00\u4e2a\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-is-link-equity-different-from-pagerank\"><span class=\"ez-toc-section\" id=\"2is-link-equity-different-from-pagerank\"><\/span>2.Link Equity \u4e0e PageRank \u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u867d\u7136\u8fd9\u4e24\u4e2a\u672f\u8bed\u90fd\u6d89\u53ca\u5230\u7f51\u9875\u5728 SERPs \u4e2d\u7684\u5b58\u5728\u5ea6\u8bc4\u4f30\uff0c\u4f46\u5b83\u4eec\u5e76\u4e0d\u5b8c\u5168\u76f8\u540c\u3002PageRank \u8868\u793a <a href=\"https:\/\/seo.london\/zh\/%e6%88%91%e6%98%af%e5%90%a6%e5%ba%94%e8%af%a5%e5%88%a0%e9%99%a4%e7%bd%91%e7%ab%99%e4%b8%8a%e7%9a%84%e6%97%a7%e5%86%85%e5%ae%b9\/\">\u8001<\/a> \u8c37\u6b4c\u7b97\u6cd5\uff0c\u4ee5\u524d\u7528\u4e8e\u6839\u636e\u7f51\u9875\u7684\u5165\u7ad9\u94fe\u63a5\u6743\u91cd\u5bf9\u7f51\u9875\u8fdb\u884c\u6392\u540d\uff0c\u94fe\u63a5\u6743\u91cd\u63cf\u8ff0\u7684\u662f\u901a\u8fc7\u8fd9\u4e9b\u94fe\u63a5\u5171\u4eab\u7684\u5185\u5728\u4ef7\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-does-every-link-pass-on-equal-link-equity\"><span class=\"ez-toc-section\" id=\"3does-every-link-pass-on-equal-link-equity\"><\/span>3.\u6bcf\u4e2a\u94fe\u63a5\u4f20\u9012\u7684\u94fe\u63a5\u6743\u76ca\u90fd\u4e00\u6837\u5417\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e76\u975e\u6240\u6709\u94fe\u63a5\u90fd\u5177\u6709\u76f8\u540c\u7684\u94fe\u63a5\u6743\u76ca\u3002\u5404\u79cd\u56e0\u7d20\u90fd\u4f1a\u5f71\u54cd\u901a\u8fc7\u94fe\u63a5\u786e\u5b9a\u7684\u94fe\u63a5\u6743\u76ca\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u94fe\u63a5\u5185\u5bb9\u7684\u76f8\u5173\u6027\u3001\u94fe\u63a5\u7f51\u7ad9\u7684\u57df\u6743\u5a01\u6027\u548c\u94fe\u63a5\u9875\u9762\u7684\u53ef\u7d22\u5f15\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4what-does-%e2%80%9cnot-passing%e2%80%9d-link-equity-mean\"><\/span>4. \"\u4e0d\u901a\u8fc7 \"\u94fe\u63a5\u516c\u5e73\u610f\u5473\u7740\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6709\u4e9b\u94fe\u63a5\u88ab\u79f0\u4e3a \"nofollow\"\u3002\u8fd9\u4e9b\u94fe\u63a5\u7684\u7ed3\u6784\u4f7f\u5176\u4e0d\u4f1a\u5c06\u4efb\u4f55\u94fe\u63a5\u6743\u76ca\u4ece\u5176\u539f\u59cb\u9875\u9762\u4f20\u9012\u5230\u76ee\u6807\u9875\u9762\u3002\u7f51\u7ad9\u7ba1\u7406\u5458\u5927\u591a\u5c06 \"nofollow 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\"\u94fe\u63a5\u6743\u76ca\"\u3002\u5982\u679c\u4f60\u66fe\u7ecf\u53d1\u73b0\u81ea\u5df1\u5bf9\u8fd9\u4e9b\u62d7\u53e3\u7684\u8bcd\u6c47\u6414\u9996\u5f04\u59ff\uff0c\u90a3\u4e48\u4e0d\u7528\u518d\u5bb3\u6015\u4e86\uff01\u672c\u7efc\u5408\u6307\u5357\u65e8\u5728\u89e3\u5f00\u94fe\u63a5\u6743\u76ca\u80cc\u540e\u7684\u56f0\u60d1\uff0c\u5e76\u5bf9\u5176\u8fdb\u884c\u5206\u89e3[...]<\/p>","protected":false},"author":6,"featured_media":31424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-31422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Link Equity - SEO.London<\/title>\n<meta name=\"description\" content=\"Boost your website&#039;s ranking with the power of Link Equity. Stay ahead in the competition with our comprehensive guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/zh\/\u94fe\u63a5\u6743\u76ca\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Equity\" \/>\n<meta property=\"og:description\" content=\"In the realm of Search Engine Optimization (SEO), many terminologies get thrown around. One of those terms that often create a stir is &quot;Link equity.&quot; If\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/zh\/\u94fe\u63a5\u6743\u76ca\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-23T14:53:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-23T17:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/09\/link-equity-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 \u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u94fe\u63a5\u6743\u76ca - SEO.London","description":"\u501f\u52a9\u94fe\u63a5\u6743\u76ca\u7684\u529b\u91cf\u63d0\u5347\u7f51\u7ad9\u6392\u540d\u3002\u901a\u8fc7\u6211\u4eec\u7684\u7efc\u5408\u6307\u5357\u5728\u7ade\u4e89\u4e2d\u4fdd\u6301\u9886\u5148\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/zh\/\u94fe\u63a5\u6743\u76ca\/","og_locale":"zh_CN","og_type":"article","og_title":"Link Equity","og_description":"In the realm of Search Engine Optimization (SEO), many terminologies get thrown around. 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