{"id":15180,"date":"2021-09-17T15:38:53","date_gmt":"2021-09-17T15:38:53","guid":{"rendered":"https:\/\/seo.london\/?p=15180"},"modified":"2022-12-28T10:22:11","modified_gmt":"2022-12-28T10:22:11","slug":"%e5%a6%82%e4%bd%95%e8%8e%b7%e5%be%97%e7%89%b9%e8%89%b2%e7%89%87%e6%ae%b5","status":"publish","type":"post","link":"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%8e%b7%e5%be%97%e7%89%b9%e8%89%b2%e7%89%87%e6%ae%b5\/","title":{"rendered":"\u5982\u4f55\u83b7\u5f97\u7cbe\u9009\u7247\u6bb5"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"introduction-to-featured-snippets\"><\/span>\u7279\u8272\u7247\u6bb5\u4ecb\u7ecd<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a 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class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%8e%b7%e5%be%97%e7%89%b9%e8%89%b2%e7%89%87%e6%ae%b5\/#double-snippets\" title=\"\u53cc\u91cd\u526a\u62a5\">\u53cc\u91cd\u526a\u62a5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%8e%b7%e5%be%97%e7%89%b9%e8%89%b2%e7%89%87%e6%ae%b5\/#featured-snippets-updates\" title=\"\u7279\u8272\u7247\u6bb5\u66f4\u65b0&nbsp;\">\u7279\u8272\u7247\u6bb5\u66f4\u65b0&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%8e%b7%e5%be%97%e7%89%b9%e8%89%b2%e7%89%87%e6%ae%b5\/#conclusion\" title=\"\u603b\u7ed3\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u01de\u01de\u01de <a 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href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%a3%80%e6%9f%a5%e6%88%91%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d\/\">\u7ea7\u522b<\/a> \u66f4\u9ad8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-a-google-featured-snippet\"><\/span>\u4ec0\u4e48\u662f\u8c37\u6b4c\u7cbe\u9009\u7247\u6bb5\uff1f&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/featured-snippets\">\u7279\u8272\u7247\u6bb5<\/a> \u53d1\u751f\u5728 <a href=\"https:\/\/seo.london\/zh\/%e4%bc%a6%e6%95%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%ac%e5%8f%b8\/\">\u9876\u90e8<\/a> 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href=\"https:\/\/seo.london\/zh\/%e6%8a%a5%e5%91%8a%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%bb%93%e6%9e%9c\/\">\u62a5\u544a<\/a> \u6216\u81ea\u52a8\u4f7f\u7528SEM Rush\u5de5\u5177\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"google-search-console\"><\/span>\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u8fd9\u4e2a\u8fc7\u7a0b\u5f88\u8017\u65f6\uff0c\u56e0\u4e3a\u5b83\u662f\u624b\u52a8\u7684\uff0c\u4f46\u5b83\u53ef\u4ee5\u5145\u5206\u5730\u5e2e\u52a9\u4f60\u53d1\u73b0\u7279\u8272\u7247\u6bb5\u7684\u6392\u540d\u3002\u4ee5\u4e0b\u662f\u4f60\u5728\u901a\u8fc7\u5ba1\u8ba1\u4f60\u7684\u7f51\u7ad9\u7684\u4f4d\u7f6e0\u65f6\u5e94\u8be5\u9075\u5faa\u7684\u6b65\u9aa4 <a href=\"https:\/\/seo.london\/zh\/%e8%b0%b7%e6%ad%8c%e5%88%86%e6%9e%90%e5%92%8c%e8%b0%b7%e6%ad%8c%e6%90%9c%e7%b4%a2%e6%8e%a7%e5%88%b6%e5%8f%b0%e7%9a%84%e5%8c%ba%e5%88%ab\/\">\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/seo.london\/zh\/%e6%97%a5%e5%bf%97%e6%96%87%e4%bb%b6%e5%88%86%e6%9e%90%e5%92%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u7eaa\u5f55<\/a> \u5bf9 <a href=\"https:\/\/search.google.com\/search-console\/about\">\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0<\/a>\uff0c\u7136\u540e\u5bfb\u627e\u641c\u7d22\u7ed3\u679c\u62a5\u544a\u3002<\/li>\n\n\n\n<li>\u786e\u4fdd\u68c0\u67e5 \"CTR\"\u3001\"Clicks \"\u4ee5\u53ca\u83dc\u5355\u4e0a\u65b9\u7684 \"Position\"\uff0c\u7136\u540e <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%ae%a1%e8%ae%a1\/\">\u5ba1\u8ba1<\/a> \u8fc7\u53bb\u4e5d\u5341\u5929\u5185\u7684\u6570\u636e\u3002<\/li>\n\n\n\n<li>\u6839\u636e \"\u4f4d\u7f6e \"\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u7c7b\uff0c\u7136\u540e\u8bc4\u4f30 \"\u70b9\u51fb\u7387 \"\u548c \"\u70b9\u51fb\u91cf\"\u3002<\/li>\n\n\n\n<li>\u4f60\u4f1a\u89c2\u5bdf\u5230\u4e0e\u7279\u8272\u7247\u6bb5\u76f8\u5173\u7684\u641c\u7d22\u8bcd\u6392\u540d\u5728\u7b2c1-5\u4f4d\uff0c\u5177\u6709\u8f83\u9ad8\u7684 \"\u70b9\u51fb\u7387\"\u3002<\/li>\n\n\n\n<li>\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u7a97\u53e3\u6d4f\u89c8\u5668\uff0c\u641c\u7d22\u4f60\u4e4b\u524d\u89c2\u5bdf\u5230\u7684\u641c\u7d22\u8bcd\uff0c\u5e76\u4ee5\u9ad8 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2615875?hl=en\">CTR<\/a>\uff0c\u5e76\u68c0\u67e5\u4f60\u7684\u7f51\u9875\u4e0a\u662f\u5426\u6709\u4efb\u4f55\u7279\u8272\u7247\u6bb5\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"semrush-tool\"><\/span>SEMRush\u5de5\u5177<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u8ba4\u4e3a\u4e0a\u8ff0\u7a0b\u5e8f\u5f88\u9ebb\u70e6\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u81ea\u52a8\u7a0b\u5e8f\uff0c\u5176\u4e2d\u5305\u62ecSEMrush\u5de5\u5177\u3002\u8c37\u6b4c\u6700\u8fd1\u7eb3\u5165\u4e86\u4e00\u9879\u6280\u672f\uff0c\u5176\u529f\u80fd\u662f\u5e2e\u52a9\u663e\u793a\u7f51\u7ad9\u5728SERP\u4e0a\u7684\u6392\u540d\uff0c\u4f7f\u7528\u7684\u662f <a href=\"https:\/\/www.semrush.com\/blog\/featured-snippet\/\">SEMRush\u7279\u8272\u7247\u6bb5<\/a>.\u5982\u679c\u4f60\u60f3\u77e5\u9053\u4f60\u7684\u7f51\u7ad9\u662f\u5426\u5728 \"\u4f4d\u7f6e \"\u4e0a\u6709\u6392\u540d\uff0c\u53ef\u4ee5\u91c7\u53d6\u4ee5\u4e0b\u6b65\u9aa4<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u767b\u5f55SEMRush\uff0c\u5728\u641c\u7d22\u680f\u4e0a\u952e\u5165\u4f60\u7684\u7f51\u7ad9\uff0c\u7136\u540e\u70b9\u51fb\u641c\u7d22\u3002<\/li>\n\n\n\n<li>\u5e94\u7528\u9ad8\u7ea7\u529f\u80fd\uff0c\u5728\u751f\u6210\u7ed3\u679c\u65f6\u53ea\u68c0\u67e5\u7279\u8272\u7247\u6bb5\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"google-featured-snippets\"><\/span>\u8c37\u6b4c\u7279\u8272\u7247\u6bb5&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6570\u5341\u4e07\u751a\u81f3\u6570\u767e\u4e07\u7684\u7f51\u9875 <a href=\"https:\/\/seo.london\/zh\/%e6%b2%a1%e6%9c%89%e5%ae%9e%e9%99%85%e5%9c%b0%e5%9d%80%e7%9a%84%e6%9c%ac%e5%9c%b0%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5730\u5740<\/a> 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href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%a1%b5%e9%9d%a2%e4%bd%93%e9%aa%8c%e4%bf%a1%e5%8f%b7\/\">\u7ecf\u9a8c<\/a>\u6700\u540e\u547d\u4ee4 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%8f%91%e7%8e%b0%e5%9f%9f%e5%90%8d%e6%9d%83%e9%99%90\/\">\u6743\u529b<\/a> \u901a\u8fc7\u53cd\u5411\u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u6b21\uff0c\u5185\u5bb9\u5fc5\u987b\u4ee5\u53ef\u7247\u6bb5\u5316\u7684\u65b9\u5f0f\u8fdb\u884c\u683c\u5f0f\u5316\uff0c\u8fd9\u6837\u8c37\u6b4c\u5c31\u53ef\u4ee5\u5feb\u901f\u5c06\u4e0d\u540c\u7684\u53e5\u5b50\u653e\u5728\u4e00\u8d77\uff0c\u4ee5 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e7%a0%94%e7%a9%b6%e5%92%8c%e5%bc%80%e5%8f%91%e5%9c%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%b8%ad%e6%8e%92%e5%90%8d%e9%9d%a0%e5%89%8d%e7%9a%84%e5%86%85%e5%ae%b9\/\">\u53d1\u5c55<\/a> \u4e00\u4e2a\u6bb5\u843d\uff0c\u4ece\u800c\u4f7f\u5176\u66f4\u5bb9\u6613\u548c <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e8%ae%a9%e8%b0%b7%e6%ad%8c%e6%9b%b4%e5%bf%ab%e5%9c%b0%e7%b4%a2%e5%bc%95%e6%82%a8%e7%9a%84%e7%bd%91%e7%ab%99\/\">\u66f4\u5feb<\/a> \u5bf9\u4e8e\u8c37\u6b4c\u7684\u7b97\u6cd5\u6765\u8bf4\uff0c\u5c06\u4f60\u7684\u7f51\u7ad9\u5efa\u7acb\u4e3a\u83b7\u5f97\u7279\u8272\u7247\u6bb5\u7684\u4e00\u4e2a\u826f\u597d\u6765\u6e90\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\uff0c\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u5df2\u7ecf\u5728\u4f7f\u7528 <a href=\"https:\/\/seo.london\/zh\/\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/a>\u4f60\u7684\u76ee\u6807\u662f\u786e\u4fdd\u8c37\u6b4c\u8fc5\u901f\u4ece\u4f60\u7684\u7f51\u7ad9\u4e0a\u526a\u6389\u5185\u5bb9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u662f\u4e0d\u540c\u7684 <a href=\"https:\/\/www.semrush.com\/blog\/featured-snippets\/\">\u7279\u8272\u7247\u6bb5\u7684\u7c7b\u578b<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f5c\u4e3a\u6bb5\u843d\u7684\u6458\u5f55<strong><em><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u4eec\u662f\u6700\u57fa\u672c\u7684\u683c\u5f0f\uff0c\u76ee\u7684\u662f\u4e3a\u4f60\u63d0\u4f9b\u4e00\u4e9b\u63d0\u793a\u6216\u7b80\u8981\u63cf\u8ff0\u5d4c\u5165\u5728\u7279\u5b9a\u9875\u9762\u7684\u4fe1\u606f\u3002\u5b83\u53ef\u80fd\u6709\u63d2\u56fe\u3002\u7136\u800c\uff0c\u5b83\u4ee5\u6587\u672c\u4e3a\u4e3b\uff0c\u67e5\u8be2\u4e2d\u5305\u542b\u7684\u641c\u7d22\u8bcd\u5728\u7279\u8272\u7247\u6bb5\u6216\u7f51\u7ad9\u6700\u521d\u7d22\u5f15\u7684\u77ed\u8bed\u4e2d\u88ab\u7a81\u51fa\u663e\u793a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5217\u8868\u5f62\u5f0f\u7684\u7247\u6bb5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u5217\u8868\u7684\u5f62\u5f0f\u5b89\u6392\u4fe1\u606f\uff0c\u4f7f\u5176\u770b\u8d77\u6765\u66f4\u7b80\u5355\uff0c\u66f4\u5bb9\u6613\u7406\u89e3\u3002\u5f53\u7528\u6237\u8be2\u95ee\u4e00\u7ec4\u63d0\u793a\u6216\u9879\u76ee\u65f6\uff0c\u7279\u8272\u7247\u6bb5\u53ef\u80fd\u4f1a\u4ee5\u5217\u8868\u5f62\u5f0f\u51fa\u73b0\uff0c\u8981\u4e48\u662f\u5217\u4e3e\u5f0f\uff0c\u8981\u4e48\u662f\u7f16\u53f7\u5f0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"snippets-as-videos\"><\/span>\u4f5c\u4e3a\u89c6\u9891\u7684\u6458\u5f55&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u4eec\u4e3a\u7528\u6237\u63d0\u4f9b\u5982\u4f55\u505a\u4e8b\u7684\u6700\u4f73\u89e3\u51b3\u65b9\u6848\uff1b\u5f53\u641c\u7d22\u9700\u8981\u6f14\u793a\u5982\u4f55\u505a\u4e8b\u65f6\uff0c\u5b83\u4eec\u5c31\u4f1a\u6d3e\u4e0a\u7528\u573a\uff0c\u5982\u70f9\u996a\u8bfe\u3001\u6c7d\u8f66\u6f14\u793a\u548c\u77ed\u671f\u7814\u8ba8\u4f1a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"snippets-in-tabular-form\"><\/span>\u8868\u683c\u5f0f\u7684\u6458\u5f55&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u8272\u7247\u6bb5\u4e5f\u53ef\u80fd\u4ee5\u8868\u683c\u7684\u5f62\u5f0f\u51fa\u73b0\uff0c\u4ee3\u8868\u539f\u59cb\u7f51\u9875\u4e2d\u6574\u4e2a\u8868\u683c\u7684\u4e00\u90e8\u5206\u3002\u5728\u641c\u7d22\u67e5\u8be2\u6d89\u53ca\u6bd4\u8f83\u6216\u6570\u636e\u6392\u540d\u7684\u60c5\u51b5\u4e0b\uff0c\u8c37\u6b4c\u4f1a\u751f\u6210\u8fd9\u79cd\u7247\u6bb5\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"double-snippets\"><\/span>\u53cc\u91cd\u526a\u62a5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p 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