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ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u5185\u5bb9\u8868\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" 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href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e9%87%8d%e6%96%b0%e8%ae%be%e8%ae%a1%e5%92%8c%e9%87%8d%e6%96%b0%e5%90%af%e5%8a%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%b8%85%e5%8d%95\/#step-2-make-a-list-of-your-top-performing-content\" title=\"\u7b2c2\u6b65\uff1a\u5217\u51fa\u4f60\u8868\u73b0\u6700\u597d\u7684\u5185\u5bb9\u6e05\u5355\">\u7b2c2\u6b65\uff1a\u5217\u51fa\u4f60\u8868\u73b0\u6700\u597d\u7684\u5185\u5bb9\u6e05\u5355<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e9%87%8d%e6%96%b0%e8%ae%be%e8%ae%a1%e5%92%8c%e9%87%8d%e6%96%b0%e5%90%af%e5%8a%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%b8%85%e5%8d%95\/#step-3-establish-your-seo-objectives\" title=\"\u7b2c\u4e09\u6b65\uff1a\u786e\u7acb\u4f60\u7684SEO\u76ee\u6807\">\u7b2c\u4e09\u6b65\uff1a\u786e\u7acb\u4f60\u7684SEO\u76ee\u6807<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e9%87%8d%e6%96%b0%e8%ae%be%e8%ae%a1%e5%92%8c%e9%87%8d%e6%96%b0%e5%90%af%e5%8a%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%b8%85%e5%8d%95\/#step-4-improve-your-current-content\" title=\"\u7b2c4\u6b65\uff1a\u6539\u8fdb\u4f60\u76ee\u524d\u7684\u5185\u5bb9\">\u7b2c4\u6b65\uff1a\u6539\u8fdb\u4f60\u76ee\u524d\u7684\u5185\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e9%87%8d%e6%96%b0%e8%ae%be%e8%ae%a1%e5%92%8c%e9%87%8d%e6%96%b0%e5%90%af%e5%8a%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%b8%85%e5%8d%95\/#step-5-configure-301-redirects\" title=\"\u7b2c5\u6b65\uff1a\u914d\u7f6e301\u91cd\u5b9a\u5411\">\u7b2c5\u6b65\uff1a\u914d\u7f6e301\u91cd\u5b9a\u5411<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e9%87%8d%e6%96%b0%e8%ae%be%e8%ae%a1%e5%92%8c%e9%87%8d%e6%96%b0%e5%90%af%e5%8a%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%b8%85%e5%8d%95\/#step-6-update-the-architecture-of-your-website\" title=\"\u7b2c6\u6b65\uff1a\u66f4\u65b0\u4f60\u7684\u7f51\u7ad9\u7684\u67b6\u6784\u3002\">\u7b2c6\u6b65\uff1a\u66f4\u65b0\u4f60\u7684\u7f51\u7ad9\u7684\u67b6\u6784\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e9%87%8d%e6%96%b0%e8%ae%be%e8%ae%a1%e5%92%8c%e9%87%8d%e6%96%b0%e5%90%af%e5%8a%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%b8%85%e5%8d%95\/#step-7-improve-the-speed-of-your-website\" title=\"\u7b2c7\u6b65\uff1a\u63d0\u9ad8\u4f60\u7684\u7f51\u7ad9\u901f\u5ea6\">\u7b2c7\u6b65\uff1a\u63d0\u9ad8\u4f60\u7684\u7f51\u7ad9\u901f\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e9%87%8d%e6%96%b0%e8%ae%be%e8%ae%a1%e5%92%8c%e9%87%8d%e6%96%b0%e5%90%af%e5%8a%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%b8%85%e5%8d%95\/#step-8-refresh-your-xml-sitemap\" title=\"\u7b2c8\u6b65\uff1a\u5237\u65b0\u4f60\u7684XML\u7f51\u7ad9\u5730\u56fe\">\u7b2c8\u6b65\uff1a\u5237\u65b0\u4f60\u7684XML\u7f51\u7ad9\u5730\u56fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%ab%99%e9%87%8d%e6%96%b0%e8%ae%be%e8%ae%a1%e5%92%8c%e9%87%8d%e6%96%b0%e5%90%af%e5%8a%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%b8%85%e5%8d%95\/#increasing-the-effectiveness-of-your-seo-efforts\" title=\"\u63d0\u9ad8\u4f60\u7684SEO\u5de5\u4f5c\u7684\u6709\u6548\u6027\">\u63d0\u9ad8\u4f60\u7684SEO\u5de5\u4f5c\u7684\u6709\u6548\u6027<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p 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class=\"wp-block-paragraph\">\u4f60\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e9b\u4fe1\u606f\u786e\u5b9a\u4f60\u7684\u7f51\u7ad9\u4e0a\u54ea\u4e9b\u662f\u6709\u6548\u7684\uff0c\u54ea\u4e9b\u662f\u65e0\u6548\u7684\u3002\u4e0e\u5176\u4ece\u5934\u5f00\u59cb\uff0c\u4f60\u53ef\u4ee5\u4fdd\u7559\u6709\u6548\u7684\u4e1c\u897f\uff0c\u5e76\u5728\u91cd\u65b0\u542f\u52a8\u65f6\u5bf9\u4e0d\u6709\u6548\u7684\u4e1c\u897f\u4f5c\u51fa\u6539\u8fdb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"step-2-make-a-list-of-your-top-performing-content\"><\/span>\u7b2c2\u6b65\uff1a\u5217\u51fa\u4f60\u8868\u73b0\u6700\u597d\u7684\u5185\u5bb9\u6e05\u5355<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ce8\u610f\u6d4f\u89c8\u91cf\u3001\u5206\u4eab\u91cf\u548c\u5185\u5411\u94fe\u63a5\u91cf\u6700\u9ad8\u7684\u9875\u9762\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u9875\u9762\u5404\u81ea\u7684\u5173\u952e\u8bcd\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%a3%80%e6%9f%a5%e6%88%91%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d\/\">\u7ea7\u522b<\/a> \u5728\u5ba1\u67e5\u4f60\u7684\u7f51\u7ad9\u65f6\uff0c\u8981\u6ce8\u610f\u4ee5\u4e0b\u51e0\u70b9\u3002\u8fd9\u4e9b\u662f\u5f53\u524d\u7684\u7f51\u7ad9\u8d44\u4ea7\uff0c\u5728\u91cd\u65b0\u542f\u52a8\u671f\u95f4\u5fc5\u987b\u5f97\u5230\u4fdd\u62a4\u3002\u5982\u679c\u4f60\u4e0d\u8fd9\u6837\u505a\uff0c\u4f60\u53ef\u80fd\u4f1a\u4e25\u91cd\u635f\u5bb3\u4f60\u7684SEO\u3002\u4f7f\u4e4b\u6210\u4e3a\u7f51\u7ad9\u91cd\u65b0\u542f\u52a8\u7684SEO\u68c0\u67e5\u8868\u7684\u4e00\u4e2a\u91cd\u8981\u90e8\u5206\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"step-3-establish-your-seo-objectives\"><\/span>\u7b2c\u4e09\u6b65\uff1a\u786e\u7acb\u4f60\u7684SEO\u76ee\u6807<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p 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href=\"https:\/\/seo.london\/zh\/%e8%ae%a9%e8%b0%b7%e6%ad%8c%e5%9c%a8%e6%90%9c%e7%b4%a2%e7%bb%93%e6%9e%9c%e4%b8%ad%e6%98%be%e7%a4%ba%e5%87%ba%e7%89%88%e6%97%a5%e6%9c%9f\/\">\u5e74<\/a>?\u4f60\u662f\u5426\u5e0c\u671b\u6bcf\u4e2a\u6708\u83b7\u5f97\u7684\u72ec\u7acb\u8bbf\u5ba2\u6570\u91cf\u6210\u500d\u589e\u52a0\uff1f\u6216\u8005\u4f60\u5728\u5bfb\u627e\u6709\u673a\u6d41\u91cf\uff0c\u4ee5\u4fbf\u5728\u4f60\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u8d85\u8fc7\u4ed8\u8d39\u6d41\u91cf\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u8fd9\u4e9b\u76ee\u6807\u660e\u786e\u3001\u53ef\u91cf\u5316\u3001\u53ef\u5b9e\u73b0\u3001\u76f8\u5173\u3001\u6709\u65f6\u9650\uff0c\u4ee5\u786e\u4fdd\u4f60\u7684\u91cd\u65b0\u542f\u52a8\u9879\u76ee\u65e2\u53ef\u884c\uff0c\u53c8\u4e0e\u4f60\u7684\u6574\u4e2a\u8425\u9500\u8ba1\u5212\u76f8\u8054\u7cfb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" 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href=\"https:\/\/seo.london\/zh\/%e4%bc%a6%e6%95%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%88%98%e7%95%a5\/\">\u6218\u7565<\/a> \u56f4\u7ed5\u7740\u4f60\u7684\u7528\u6237\u6b63\u5728\u5bfb\u627e\u7684\u4e1c\u897f\uff0c\u800c\u4e0d\u662f\u5047\u8bbe\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6837\u66f4\u65b0\u5185\u5bb9\u9700\u8981\u65f6\u95f4\u3001 <a href=\"https:\/\/seo.london\/zh\/%e6%8a%a4%e9%80%81%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5176\u4e2d<\/a> \u5f88\u597d\u3002\u5185\u5bb9\u4f18\u5316\u4e0d\u662f\u4e00\u6b21\u5c1d\u8bd5\u540e\u5c31\u80fd\u7acb\u5373\u5b8c\u6210\u5e76\u5728\u5f85\u529e\u4e8b\u9879\u6e05\u5355\u4e0a\u505a\u8bb0\u53f7\u7684\u4e8b\u60c5\uff1b\u5b83\u9700\u8981\u5b9a\u671f\u8fdb\u884c\uff0c\u4ee5\u4fdd\u6301 <a href=\"https:\/\/seo.london\/zh\/%e4%bc%a6%e6%95%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%ac%e5%8f%b8\/\">\u9876\u90e8<\/a>.\u4f60\u53ef\u4ee5\u6bcf\u5929\u7167\u987e\u51e0\u4e2a\u9875\u9762\uff0c\u56e0\u4e3a\u8fd9\u5c06\u6709\u52a9\u4e8e\u4e0e\u4f18\u5316\u8fc7\u7a0b\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"step-5-configure-301-redirects\"><\/span>\u7b2c5\u6b65\uff1a\u914d\u7f6e <a href=\"https:\/\/ahrefs.com\/blog\/301-redirects\/\">301\u91cd\u5b9a\u5411<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f60 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%ae%a1%e8%ae%a1\/\">\u5ba1\u8ba1<\/a> 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4f60\u4fee\u526a\u6389\u5185\u5bb9\u4e4b\u540e\uff0c\u786e\u4fdd\u5269\u4e0b\u7684\u9875\u9762\u88ab\u7ec4\u7ec7\u8d77\u6765\uff0c\u4ee5\u4fbf\u7528\u6237\u4ee5\u53ca\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u7b80\u5355\u5730\u627e\u5230\u5b83\u4eec\uff0c\u540c\u65f6\u4e5f\u80fd\u7406\u89e3\u5b83\u4eec\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u4f60\u7684\u4e3b\u9875\u53ef\u80fd\u6709\u94fe\u63a5\u5230\u4f60\u7684\u4ea7\u54c1\u9875\u9762\u3001\u670d\u52a1\u3001\u5173\u4e8e\u6211\u4eec\u3001\u9875\u9762\u3001\u65b0\u95fb\u9875\u9762\u548c\u8054\u7cfb\u6211\u4eec\u9875\u9762\uff0c\u4ee5\u53ca\u4f60\u535a\u5ba2\u7684\u4e3b\u9875\u3002\u8fd9\u4e9b\u5355\u72ec\u7684\u9875\u9762\u90fd\u5c06\u94fe\u63a5\u5230\u4f60\u7f51\u7ad9\u7684\u4e0d\u540c\u90e8\u5206\u3002\u7684 <a href=\"https:\/\/seo.london\/zh\/%e5%8d%9a%e5%ae%a2%e6%98%af%e5%90%a6%e6%9c%89%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u535a\u5ba2<\/a> \u4f8b\u5982\uff0c\u7f51\u7ad9\u53ef\u4ee5\u94fe\u63a5\u5230\u60a8\u7684\u5206\u7c7b\u9875\u9762\uff0c\u800c\u5206\u7c7b\u9875\u9762\u53c8\u53ef\u4ee5\u94fe\u63a5\u5230\u4e0d\u540c\u7684\u535a\u5ba2\u9875\u9762\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%86%99%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%96%87%e7%ab%a0\/\">\u6587\u7ae0<\/a>.\u7136\u540e\uff0c\u8fd9\u4e9b\u4fe1\u606f\u5c06\u5f15\u5bfc\u60a8\u8fdb\u5165\u7f51\u7ad9\u4f5c\u8005\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9 <a href=\"https:\/\/seo.london\/zh\/%e6%96%87%e7%ab%a0%e6%a0%bc%e5%bc%8f%e5%92%8c%e6%96%87%e7%ab%a0%e7%bb%93%e6%9e%84\/\">\u7ed3\u6784<\/a> \u827e\u6ecb\u75c5\u641c\u7d22 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-robots-txt-%e9%98%bb%e6%ad%a2%e6%9c%ba%e5%99%a8%e4%ba%ba\/\">\u673a\u5668\u4eba<\/a> \u641c\u7d22\u5f15\u64ce\u4e0d\u4ec5\u80fd\u4e86\u89e3\u9875\u9762\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u8fd8\u80fd\u4e86\u89e3\u5176\u4ed6\u5355\u4e2a\u9875\u9762\u7684\u91cd\u8981\u6027\u3002\u8fd9\u662f\u56e0\u4e3a\uff0c\u4e0e\u4f5c\u8005\u9875\u9762\u7b49\u76f8\u6bd4\uff0c\u6709\u66f4\u591a\u9875\u9762\u94fe\u63a5\u5230\u535a\u5ba2\u4e3b\u9875\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u641c\u7d22\u5f15\u64ce\u66f4\u770b\u91cd\u535a\u5ba2\u4e3b\u9875\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"step-7-improve-the-speed-of-your-website\"><\/span>\u7b2c7\u6b65\uff1a\u63d0\u9ad8\u4f60\u7684\u7f51\u7ad9\u901f\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u4eca\u5929\u7684 <a href=\"https:\/\/seo.london\/zh\/%e4%bf%a1%e6%81%af%e6%8a%80%e6%9c%af%e5%85%ac%e5%8f%b8%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u4e92\u8054\u7f51<\/a> \u7528\u6237\u5e0c\u671b\u7f51\u7ad9\u80fd\u591f\u5feb\u901f\u52a0\u8f7d\u300247%\u7684\u5ba2\u6237\u5e0c\u671b\u7f51\u7ad9\u9875\u9762\u7684\u52a0\u8f7d\u65f6\u95f4\u6700\u591a\u4e24\u79d2\u3002\u7136\u800c\uff0c\u7f51\u7ad9\u901f\u5ea6\u4e0d\u4ec5\u4ec5\u662f\u5bf9\u7528\u6237\u6765\u8bf4\u5f88\u91cd\u8981 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%a1%b5%e9%9d%a2%e4%bd%93%e9%aa%8c%e4%bf%a1%e5%8f%b7\/\">\u7ecf\u9a8c<\/a> \u4ec5\u4ec5\u662f\u8fd9\u6837\uff1b\u5b83\u4e5f\u662f\u4e00\u4e2a\u641c\u7d22\u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<p 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