{"id":14911,"date":"2021-08-19T14:33:29","date_gmt":"2021-08-19T14:33:29","guid":{"rendered":"https:\/\/seo.london\/?p=14911"},"modified":"2022-12-28T10:27:09","modified_gmt":"2022-12-28T10:27:09","slug":"%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e6%a0%87%e8%ae%b0%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96","status":"publish","type":"post","link":"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e6%a0%87%e8%ae%b0%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/","title":{"rendered":"\u5982\u4f55\u4f7f\u7528Schema\u6807\u8bb0\u8fdb\u884cSEO"},"content":{"rendered":"<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u6a21\u5f0f<\/a> 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class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u5185\u5bb9\u8868\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 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href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e6%a0%87%e8%ae%b0%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/#how-to-create-a-schema-markup-website-map\" title=\"\u5982\u4f55\u521b\u5efa\u4e00\u4e2a\u6a21\u5f0f\u6807\u8bb0\u7684\u7f51\u7ad9\u5730\u56fe\">\u5982\u4f55\u521b\u5efa\u4e00\u4e2a\u6a21\u5f0f\u6807\u8bb0\u7684\u7f51\u7ad9\u5730\u56fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e6%a0%87%e8%ae%b0%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/#why-you-should-use-googles-structured-data-testing-tool-kit\" title=\"\u4e3a\u4ec0\u4e48\u4f60\u5e94\u8be5\u4f7f\u7528\u8c37\u6b4c\u7684\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177\u7bb1\uff1f\">\u4e3a\u4ec0\u4e48\u4f60\u5e94\u8be5\u4f7f\u7528\u8c37\u6b4c\u7684\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177\u7bb1\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e6%a0%87%e8%ae%b0%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/#how-to-implement-the-correct-metadata-in-your-html-code\" title=\"\u5982\u4f55\u5728\u4f60\u7684HTML\u4ee3\u7801\u4e2d\u5b9e\u73b0\u6b63\u786e\u7684\u5143\u6570\u636e\">\u5982\u4f55\u5728\u4f60\u7684HTML\u4ee3\u7801\u4e2d\u5b9e\u73b0\u6b63\u786e\u7684\u5143\u6570\u636e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e6%a0%87%e8%ae%b0%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/#the-importance-of-using-keywords-descriptions-and-other-headings-when-implementing-schema-markup-on-your-site-can\" title=\"\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u5b9e\u65bd\u6a21\u5f0f\u6807\u8bb0\u65f6\uff0c\u4f7f\u7528\u5173\u952e\u8bcd\u3001\u63cf\u8ff0\u548c\u5176\u4ed6\u6807\u9898\u7684\u91cd\u8981\u6027\u53ef\u4ee5\">\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u5b9e\u65bd\u6a21\u5f0f\u6807\u8bb0\u65f6\uff0c\u4f7f\u7528\u5173\u952e\u8bcd\u3001\u63cf\u8ff0\u548c\u5176\u4ed6\u6807\u9898\u7684\u91cd\u8981\u6027\u53ef\u4ee5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e6%a0%87%e8%ae%b0%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/#what-are-some-examples-of-websites-with-good-schemas-that-you-can-look-at-for-inspiration-or-tips-on-implementation\" title=\"\u6709\u54ea\u4e9b\u5177\u6709\u826f\u597d\u6a21\u5f0f\u7684\u7f51\u7ad9\u7684\u4f8b\u5b50\uff0c\u4f60\u53ef\u4ee5\u770b\u4e00\u4e0b\uff0c\u4ee5\u83b7\u5f97\u7075\u611f\u6216\u5b9e\u65bd\u7684\u6280\u5de7\uff1f\">\u6709\u54ea\u4e9b\u5177\u6709\u826f\u597d\u6a21\u5f0f\u7684\u7f51\u7ad9\u7684\u4f8b\u5b50\uff0c\u4f60\u53ef\u4ee5\u770b\u4e00\u4e0b\uff0c\u4ee5\u83b7\u5f97\u7075\u611f\u6216\u5b9e\u65bd\u7684\u6280\u5de7\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%a8%a1%e5%bc%8f%e6%a0%87%e8%ae%b0%e8%bf%9b%e8%a1%8c%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/#conclusion\" title=\"\u7ed3\u8bba\u3002\">\u7ed3\u8bba\u3002<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/neilpatel.com\/blog\/get-started-using-schema\/\">Schema\u6807\u8bb0<\/a> \u662f\u4e00\u79cd\u5f62\u5f0f\u7684 <a href=\"https:\/\/seo.london\/zh\/%e7%bb%93%e6%9e%84%e5%8c%96%e6%95%b0%e6%8d%ae%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u7ed3\u6784\u5316\u6570\u636e<\/a> \u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3 <a href=\"https:\/\/seo.london\/zh\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5185\u5bb9<\/a> 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auto;\">\u65e0\u8bba\u4f60\u7684\u6a21\u5f0f\u9700\u6c42\u662f\u4ec0\u4e48\uff0c\u6a21\u5f0f\u6807\u8bb0\u53ef\u4ee5\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u4f18\u5316\u5de5\u5177\uff0c\u4f60\u5e94\u8be5\u8003\u8651\u5c06\u5176\u7528\u4e8e\u4f60\u7684\u4f18\u52bf\u3002<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-create-a-schema-markup-website-map\"><\/span>\u5982\u4f55\u521b\u5efa\u4e00\u4e2a\u6a21\u5f0f\u6807\u8bb0\u7684\u7f51\u7ad9\u5730\u56fe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u6a21\u5f0f\u6807\u8bb0\u7f51\u7ad9\u5730\u56fe\u662f\u4e00\u79cd\u7b80\u5355\u800c\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u544a\u8bc9\u8c37\u6b4c\u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u4f60\u7684\u9875\u9762\u662f\u5173\u4e8e\u4ec0\u4e48\u7684\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u53ef\u4ee5\u66f4\u6070\u5f53\u5730\u7d22\u5f15\u5b83\u4eec\u3002\u4f60\u4e3a\u4f60\u60f3\u8981\u5730\u56fe\u7684\u6bcf\u4e2a\u7f51\u7ad9\u9875\u9762\u63d0\u4f9b\u6a21\u5f0f\u6807\u8bb0\u4ee3\u7801\uff08\u901a\u5e38\u6bcf\u9875\u4e00\u4e2a\uff09\uff0c\u7136\u540e\u5728\u6e90\u4ee3\u7801\u4e2d\u6dfb\u52a0\u4e00\u4e9b\u63cf\u8ff0\u6587\u672c\uff0c\u63cf\u8ff0\u9875\u9762\u4e0a\u7684\u5185\u5bb9\u3002<\/p>\n<p style=\"user-select: auto;\">\u7136\u540e\uff0c\u8c37\u6b4c\u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u5c06\u4f7f\u7528\u7f51\u7ad9\u5730\u56fe\u4e0a\u7684\u6a21\u5f0f\u6807\u8bb0\uff0c\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u90a3\u91cc\u6709\u54ea\u4e9b\u9875\u9762\uff0c\u5b83\u4eec\u662f\u5982\u4f55\u5173\u8054\u7684\uff0c\u4ee5\u53ca <a href=\"https:\/\/seo.london\/zh\/%e6%8a%a4%e9%80%81%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5176\u4e2d<\/a> \u5185\u5bb9\u6bd4\u5176\u4ed6\u5185\u5bb9\u66f4\u91cd\u8981--\u5e2e\u52a9\u8fd9\u4e9b\u641c\u7d22\u8005\u66f4\u5feb\u5730\u51c6\u786e\u627e\u5230\u4ed6\u4eec\u9700\u8981\u7684\u4e1c\u897f\u3002<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"why-you-should-use-googles-structured-data-testing-tool-kit\"><\/span>\u4e3a\u4ec0\u4e48\u4f60\u5e94\u8be5\u4f7f\u7528\u8c37\u6b4c\u7684\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177\u7bb1\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u8c37\u6b4c\u7684\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177\u5305\u662f\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u6a21\u5f0f\u6807\u8bb0\u9a8c\u8bc1\u5de5\u5177\uff0c\u5b83\u5c06\u5e2e\u52a9\u4f60\u8bc6\u522b\u6a21\u5f0f\u4ee3\u7801\u7684\u95ee\u9898\uff0c\u5e76\u63d0\u4f9b\u4fee\u590d\u5efa\u8bae\u3002\u5b83\u8fd8\u80fd\u8ba9\u4f60\u627e\u5230\u53ef\u80fd\u6ca1\u6709\u4f7f\u7528\u6a21\u5f0f\u4f46\u53ef\u4ee5\u4f7f\u9875\u9762\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u53d7\u76ca\u7684\u673a\u4f1a\u3002<\/p>\n<p style=\"user-select: auto;\">\u5728\u63d0\u4ea4\u4f60\u7684\u7f51\u7ad9\u8fdb\u884c\u7d22\u5f15\u4e4b\u524d\u8fd0\u884c\u8fd9\u4e2a\u6d4b\u8bd5\u53ef\u4ee5\u51cf\u5c11\u4eba\u5de5 <a href=\"https:\/\/seo.london\/zh\/%e6%9c%ac%e5%9c%b0%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e8%af%84%e8%ae%ba\/\">\u5ba1\u67e5<\/a> \u65f6\u95f4\uff0c\u5e76\u8fc5\u901f\u5e2e\u52a9\u4f60 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%90%91%e8%b0%b7%e6%ad%8c%e6%8f%90%e4%ba%a4%e6%88%91%e7%9a%84%e7%bd%91%e7%ab%99\/\">\u63d0\u4ea4<\/a> \u4e00\u4e2a\u7ecf\u8fc7\u6a21\u5f0f\u9a8c\u8bc1\u7684\u7f51\u7ad9\u63d0\u4ea4\u7ed9\u8c37\u6b4c\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6a21\u5f0f\u6807\u8bb0\u4e0d\u662f\u4e00\u4e2a\u6392\u540d\u56e0\u7d20\uff0c\u4f46\u5b83\u786e\u5b9e\u6709\u52a9\u4e8e\u63d0\u9ad8\u6574\u4e2a\u641c\u7d22\u7684\u8d28\u91cf\u3002 <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%a1%b5%e9%9d%a2%e4%bd%93%e9%aa%8c%e4%bf%a1%e5%8f%b7\/\">\u7ecf\u9a8c<\/a> \u4e3a\u4eba\u4eec\u5728\u8c37\u6b4c\u641c\u7d22\u3002<\/p>\n<p style=\"user-select: auto;\">\u4f8b\u5982\uff0c\u5f53\u6709\u4eba\u5728\u624b\u673a\u4e0a\u641c\u7d22\uff0c\u5e76\u4ece\u65b0\u95fb\u8f6c\u76d8\u5904\u70b9\u51fb\u8fdb\u5165 <a href=\"https:\/\/seo.london\/zh\/%e4%bc%a6%e6%95%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%ac%e5%8f%b8\/\">\u9876\u90e8<\/a> \u4ed6\u4eec\u7684 <a href=\"https:\/\/seo.london\/zh\/%e6%9c%ac%e5%9c%b0%e4%b8%9a%e5%8a%a1%e7%94%b5%e8%af%9d\/\">\u7535\u8bdd<\/a> \u5c4f\u5e55\uff0c\u6a21\u5f0f\u5e2e\u52a9\u6211\u4eec\u5411\u4ed6\u4eec\u5c55\u793a\u66f4\u591a\u5173\u4e8e\u4ed6\u4eec\u6b63\u5728\u6d4f\u89c8\u7684\u5185\u5bb9\u662f\u8c01\u521b\u9020\u6216\u5206\u4eab\u7684\u4fe1\u606f\u3002\u6a21\u5f0f\u6807\u8bb0\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u63d0\u4f9b\u4f5c\u8005\u7684\u793e\u4ea4\u5a92\u4f53\u8d44\u6599\uff0c\u5982\u679c\u4ed6\u4eec\u6709\u8054\u7cfb\u9875\u9762\uff0c\u8fd8\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u7a81\u51fa\u7684\u94fe\u63a5\u3002<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-implement-the-correct-metadata-in-your-html-code\"><\/span>\u5982\u4f55\u5728\u4f60\u7684HTML\u4ee3\u7801\u4e2d\u5b9e\u73b0\u6b63\u786e\u7684\u5143\u6570\u636e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u6a21\u5f0f\u6807\u8bb0\u53ef\u4ee5\u5411\u7f51\u7edc\u722c\u866b\u63d0\u4f9b\u6a21\u5f0f\u4fe1\u606f\uff0c\u4f8b\u5982 <a style=\"user-select: auto;\" href=\"https:\/\/yoast.com\/what-is-googlebot\/\">Googlebot<\/a>.\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u8fd9\u79cd\u6a21\u5f0f\u6765\u66f4\u597d\u5730\u7406\u89e3\u4e00\u4e2a\u7f51\u9875\u7684\u5185\u5bb9\u4e0e\u5468\u56f4\u73af\u5883\u7684\u5173\u7cfb\u3002<\/p>\n<p style=\"user-select: auto;\">\u8c37\u6b4c\u5efa\u8bae\u5728\u4ee5\u4e0b\u65b9\u9762\u4f7f\u7528\u6a21\u5f0f <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%86%99%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%96%87%e7%ab%a0\/\">\u6587\u7ae0<\/a> \u5728\u535a\u5ba2\u6216\u65b0\u95fb\u7f51\u7ad9\u4e0a\uff0c\u7531\u8bb0\u8005\u63d0\u4f9b\u6709\u5173\u53ca\u65f6\u4e8b\u4ef6\u7684\u66f4\u65b0\u3002\u8c37\u6b4c\u53ef\u5c06\u6b64\u6a21\u5f0f\u7528\u4e8e\u5404\u79cd\u76ee\u7684\uff0c\u5305\u62ec\u63d0\u4f9b\u6709\u5173\u4f5c\u8005\u7684\u6a21\u5f0f\u4fe1\u606f\u6216\u5e2e\u52a9\u5185\u5bb9\u53d1\u73b0\u548c\u5bfc\u822a\u3002<\/p>\n<p style=\"user-select: auto;\">\u6709\u4e0d\u540c\u7c7b\u578b\u7684\u6a21\u5f0f\u6807\u8bb0\uff0c\u4f60\u53ef\u4ee5\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u3002HTML\u53cc\u5411\u6a21\u5f0f\uff0cmicrodata\u3002 <a style=\"user-select: auto;\" href=\"https:\/\/json-ld.org\/\">JSON-LD<\/a>\u7b49\uff0c\u4f46\u6211\u4eec\u5c06\u91cd\u70b9\u5173\u6ce8 schema.org <a href=\"https:\/\/seo.london\/zh\/%e6%88%bf%e5%9c%b0%e4%ba%a7%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e5%85%b3%e9%94%ae%e5%ad%97\/\">\u8d22\u4ea7<\/a> \u53ef\u7528\u4e8e\u63d0\u4f9b\u6709\u5173\u60a8\u7684\u5185\u5bb9\u6216\u60a8\u5728\u7f51\u9875\u6b63\u6587\u4e2d\u94fe\u63a5\u5230\u7684\u5176\u4ed6\u7f51\u9875\u7684\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n<p style=\"user-select: auto;\">\u4e0d\u8fc7\uff0cSchema.org\u7684\u7528\u9014\u5e76\u4e0d\u9650\u4e8eSEO\uff0c\u5b83\u8fd8\u5c06\u534f\u52a9\u722c\u866b\u548c\u673a\u5668\u4eba\u5bf9\u7f51\u7ad9\u4e0a\u7684\u4fe1\u606f\u8fdb\u884c\u7d22\u5f15\uff0c\u4f7f\u5b83\u4eec\u66f4\u5bb9\u6613\u88ab\u53d1\u73b0\u3002<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"the-importance-of-using-keywords-descriptions-and-other-headings-when-implementing-schema-markup-on-your-site-can\"><\/span>\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u5b9e\u65bd\u6a21\u5f0f\u6807\u8bb0\u65f6\uff0c\u4f7f\u7528\u5173\u952e\u8bcd\u3001\u63cf\u8ff0\u548c\u5176\u4ed6\u6807\u9898\u7684\u91cd\u8981\u6027\u53ef\u4ee5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u8fd9\u4e00\u70b9\u600e\u4e48\u5f3a\u8c03\u90fd\u4e0d\u4e3a\u8fc7\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6a21\u5f0f\u6807\u8bb0\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u662f\u5982\u6b64\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u544a\u8bc9\u8c37\u6b4c\u4f60\u7684\u7f51\u7ad9\u662f\u5173\u4e8e\u4ec0\u4e48\u7684\uff0c\u4ee5\u53ca\u5982\u4f55\u6700\u597d\u5730 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%a3%80%e6%9f%a5%e6%88%91%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d\/\">\u7ea7\u522b<\/a> \u4f60\u5728SERPS\u4e2d\u7684\u5730\u4f4d\u3002<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/learn\/seo\/schema-structured-data\"><strong style=\"user-select: auto;\">Schema\u6807\u8bb0\u6807\u7b7e<\/strong><\/a><strong style=\"user-select: auto;\">:<\/strong> \u4e0e\u6a21\u5f0f\u6807\u8bb0\u4e00\u8d77\u4f7f\u7528\u7684\u6807\u7b7e\u662f\u6807\u9898\u5143\u7d20\uff08h\uff09\uff0c\u6587\u7ae0\u5143\u7d20\uff08article\uff09\u3002 <a href=\"https:\/\/seo.london\/zh\/%e4%b8%ba%e4%bb%80%e4%b9%88%e6%88%91%e7%9a%84%e4%bc%81%e4%b8%9a%e5%9c%a8%e8%b0%b7%e6%ad%8c%e5%9c%b0%e5%9b%be%e4%b8%8a%e6%b2%a1%e6%9c%89%e6%98%be%e7%a4%ba%ef%bc%9f\/\">\u4e1a\u52a1<\/a> \u540d\u79f0\u6216 <a href=\"https:\/\/seo.london\/zh\/%e6%b2%a1%e6%9c%89%e5%ae%9e%e9%99%85%e5%9c%b0%e5%9d%80%e7%9a%84%e6%9c%ac%e5%9c%b0%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5730\u5740<\/a> (b) \u6a21\u5f0f\u7c7b\u578b (<a href=\"https:\/\/seo.london\/zh\/%e5%90%91%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e9%a1%be%e9%97%ae%e8%af%a2%e9%97%ae%e4%bb%80%e4%b9%88\/\">\u95ee<\/a>) \u548c\u6a21\u5f0f ID\u3002<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u5173\u952e\u8bcd\u3002<\/strong> \u5305\u542b\u5728\u6a21\u5f0f\u6807\u8bb0\u6807\u7b7e\u4e2d\u7684\u5173\u952e\u8bcd\u5e94\u8be5\u662f\u4f60\u7f51\u7ad9\u7684\u4e3b\u8981\u5173\u952e\u8bcd\uff0c\u56e0\u4e3a\u5b83\u4eec\u5c06\u5b9a\u4e49\u8c37\u6b4c\u8ba4\u4e3a\u5728\u4e00\u4e2a\u9875\u9762\u4e0a\u7684\u91cd\u8981\u5185\u5bb9\u3002<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">\u5982\u679c\u4f60\u6709\u4e00\u4e2a <a href=\"https:\/\/seo.london\/zh\/%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e7%bd%91%e7%ab%99%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1-2\/\">\u7535\u5b50\u5546\u52a1<\/a> \u5546\u5e97\uff0c\u66f4\u6709\u53ef\u80fd\u7684\u662f\uff0c\u8fd9\u4e9b\u5c06\u662f\u4f60\u7684\u9876\u7ea7\u5173\u952e\u8bcd\uff01\u3002<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u63cf\u8ff0\u3002<\/strong> 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href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e5%b7%a5%e4%bd%9c\/\">\u52aa\u529b<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6a21\u5f0f\u6807\u8bb0\u662f\u4e00\u79cd\u7a81\u51fa\u4f60\u7684\u7f51\u7ad9\u6a21\u5f0f\u7684\u65b9\u5f0f\u3002\u6a21\u5f0f\u5c06\u5141\u8bb8\u8c37\u6b4c\u548c\u5fc5\u5e94\u7b49\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u4e86\u89e3\u4f60\u7684\u7f51\u7ad9\u662f\u5173\u4e8e\u4ec0\u4e48\u7684\uff0c\u4ece\u800c\u5728SERPS\u4e0a\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u4f60\u9700\u8981\u77e5\u9053\u7684\u5173\u4e8eSEO\u7684\u6a21\u5f0f\u6807\u8bb0\u7684\u516d\u4ef6\u4e8b\uff1a\u5b83\u662f\u4ec0\u4e48[...]<\/p>","protected":false},"author":6,"featured_media":14912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- 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