{"id":14803,"date":"2021-08-15T14:14:22","date_gmt":"2021-08-15T14:14:22","guid":{"rendered":"https:\/\/seo.london\/?p=14803"},"modified":"2022-12-28T11:39:22","modified_gmt":"2022-12-28T11:39:22","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f\/","title":{"rendered":"\u4ec0\u4e48\u662fSEO\u4e2d\u7684 \"EAT\"\uff1f"},"content":{"rendered":"<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-effectively-engage-the-modern-online-consumer\"><\/span><strong style=\"user-select: auto;\">\u5982\u4f55\u6709\u6548\u5730\u5438\u5f15\u73b0\u4ee3\u5728\u7ebf\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u5185\u5bb9\u8868\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f\/#how-to-effectively-engage-the-modern-online-consumer\" title=\"\u5982\u4f55\u6709\u6548\u5730\u5438\u5f15\u73b0\u4ee3\u5728\u7ebf\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\">\u5982\u4f55\u6709\u6548\u5730\u5438\u5f15\u73b0\u4ee3\u5728\u7ebf\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f\/#what-does-eat-mean-in-seo\" title=\"EAT\u5728SEO\u4e2d\u662f\u4ec0\u4e48\u610f\u601d\">EAT\u5728SEO\u4e2d\u662f\u4ec0\u4e48\u610f\u601d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f\/#why-should-i-care-about-eat\" title=\"\u6211\u4e3a\u4ec0\u4e48\u8981\u5173\u5fc3EAT\uff1f\">\u6211\u4e3a\u4ec0\u4e48\u8981\u5173\u5fc3EAT\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f\/#how-does-it-affect-my-websites-ranking\" title=\"\u5b83\u662f\u5982\u4f55\u5f71\u54cd\u6211\u7684\u7f51\u7ad9\u6392\u540d\u7684\uff1f\">\u5b83\u662f\u5982\u4f55\u5f71\u54cd\u6211\u7684\u7f51\u7ad9\u6392\u540d\u7684\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f\/#examples-of-how-to-improve-your-sites-expertise-authoritativeness-and-trustworthiness-score\" title=\"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u7f51\u7ad9\u7684\u4e13\u4e1a\u6027\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u5f97\u5206\u7684\u4f8b\u5b50\">\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u7f51\u7ad9\u7684\u4e13\u4e1a\u6027\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u5f97\u5206\u7684\u4f8b\u5b50<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f\/#common-misconceptions-about-the-importance-of-eat-in-seo\" title=\"\u5173\u4e8eSEO\u4e2dEAT\u7684\u91cd\u8981\u6027\u7684\u5e38\u89c1\u8bef\u89e3\">\u5173\u4e8eSEO\u4e2dEAT\u7684\u91cd\u8981\u6027\u7684\u5e38\u89c1\u8bef\u89e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e4%b8%ad%e7%9a%84-%e5%90%83%ef%bc%9f\/#conclusion\" title=\"\u603b\u7ed3\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">EAT\u8fd9\u4e2a\u8bcd\u7ecf\u5e38\u88ab\u7528\u5728 <a href=\"https:\/\/seo.london\/zh\/\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/a> \u662f\u4e00\u4e2a\u53d7\u6b22\u8fce\u7684 <a href=\"https:\/\/seo.london\/zh\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e9%a6%96%e5%ad%97%e6%af%8d%e7%bc%a9%e7%95%a5%e8%af%8d\/\">\u9996\u5b57\u6bcd\u7f29\u5199<\/a> \u5373 \"\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u6027\"\u3002\u6362\u53e5\u8bdd\u8bf4\uff0cEAT \u662f\u4e00\u79cd\u8861\u91cf <a href=\"https:\/\/seo.london\/zh\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5185\u5bb9<\/a> \u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u3002\u5982\u679c\u60a8\u60f3 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%a3%80%e6%9f%a5%e6%88%91%e7%9a%84%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d\/\">\u7ea7\u522b<\/a> \u5728\u66f4\u9ad8\u7684 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8%e8%b0%b7%e6%ad%8c%e4%b8%ad%e8%bf%9b%e8%a1%8c%e9%ab%98%e7%ba%a7%e6%90%9c%e7%b4%a2\/\">\u641c\u7d22<\/a> \u56e0\u6b64\uff0c\u60a8\u9700\u8981\u5177\u5907\u9ad8\u6c34\u5e73\u7684\u4e13\u4e1a\u77e5\u8bc6\u3001 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%8f%91%e7%8e%b0%e5%9f%9f%e5%90%8d%e6%9d%83%e9%99%90\/\">\u6743\u529b<\/a> \u548c\u53ef\u4fe1\u5ea6\u3002\u6700\u91cd\u8981\u7684\u662f <a href=\"https:\/\/seo.london\/zh\/%e4%bc%a6%e6%95%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%88%98%e7%95%a5\/\">\u6218\u7565<\/a> \u662f\uff0c\u5b83\u771f\u7684\u6ca1\u6709\u90a3\u4e48\u96be!\u901a\u8fc7\u4eca\u5929\u5728\u4f60\u7684SEO\u8ba1\u5212\u4e2d\u5b9e\u65bd\u8fd9\u4e09\u4e2a\u7b56\u7565\uff0c\u4f60\u53ef\u4ee5\u786e\u4fe1\u4f60\u7684\u7f51\u7ad9\u5c06\u5f88\u5feb\u88ab\u89c6\u4e3a\u5176\u5229\u57fa\u5e02\u573a\u7684\u4e13\u5bb6\u3002<\/p>\n<h2 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"what-does-eat-mean-in-seo\"><\/span>\u4ec0\u4e48\u662f <a style=\"user-select: auto;\" href=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">\u5403\u996d<\/a> \u5728SEO\u4e2d\u7684\u610f\u4e49<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u4e13\u4e1a\u77e5\u8bc6\u7684\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u662f\u4e00\u4e2a\u6307\u6807\uff0c\u7528\u6765\u8861\u91cf\u4e00\u4e2a\u7f51\u9875\u7684\u4ef7\u503c\u548c\u5b83\u7684\u53ef\u4fe1\u5ea6\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8d28\u91cf\uff0c\u4f46\u5b83\u8861\u91cf\u7684\u662f <a href=\"https:\/\/seo.london\/zh\/%e9%93%be%e6%8e%a5%e5%bb%ba%e8%ae%be\/\">\u4ec0\u4e48<\/a> \u4eba\u4eec\u53ef\u80fd\u4f1a\u5206\u4eab\u548c\u56de\u8fde\u3002\u8fd9\u5bf9\u535a\u4e3b\u6765\u8bf4\u53ef\u80fd\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u4ed6\u4eec\u9700\u8981\u8bfb\u8005\u5e2e\u52a9\u4f20\u64ad\u4ed6\u4eec\u7684\u6587\u7ae0\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%8d%9a%e5%ae%a2%e6%98%af%e5%90%a6%e6%9c%89%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u535a\u5ba2<\/a> \u5e16\u5b50\uff0c\u8ba9\u66f4\u591a\u4eba\u4e86\u89e3\u4ed6\u4eec\u7684\u4fe1\u606f\u3002\u5b83\u901a\u8fc7\u5206\u914d <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%9f%a5%e6%89%be%e5%9f%9f%e5%90%8d%e6%8e%88%e6%9d%83%e5%be%97%e5%88%86\/\">\u5f97\u5206<\/a> \u57fa\u4e8e\u5e74\u9f84\u3001\u76f8\u5173\u6027\u3001\u53d7\u6b22\u8fce\u7a0b\u5ea6\u7b49\u5404\u79cd\u56e0\u7d20\u3002<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"why-should-i-care-about-eat\"><\/span><strong style=\"user-select: auto;\">\u6211\u4e3a\u4ec0\u4e48\u8981\u5173\u5fc3EAT\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">EAT\u662f\u4e00\u4e2a\u597d\u7684\u8ff9\u8c61\uff0c\u5f53\u5b83\u6d89\u53ca\u5230 <a style=\"user-select: auto;\" href=\"https:\/\/www.tutorialspoint.com\/seo\/what-is-seo.htm\">SEO\u6392\u540d<\/a>.<\/p>\n<p style=\"user-select: auto;\">\u5982\u679c\u4f60\u6709\u65b0\u9c9c\u611f\uff0c\u8c37\u6b4c\u4f1a\u5c06\u4f60\u7684\u7f51\u7ad9\u6392\u540d\u63d0\u9ad8\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%86%99seo%e4%bc%98%e5%8c%96%e7%9a%84%e5%86%85%e5%ae%b9\/\">\u4f18\u8d28\u5185\u5bb9<\/a> \u8fd9\u662f\u88ab\u5b9a\u671f\u66f4\u65b0\u7684\u3002<\/p>\n<p style=\"user-select: auto;\">\u65b0\u9c9c\u5185\u5bb9=\u6d41\u91cf=\u535a\u5ba2\u6240\u6709\u8005\u7684\u6536\u5165\u3002<\/p>\n<p style=\"user-select: auto;\">E-A-T\u662f\u8861\u91cf\u4f60\u7684\u5185\u5bb9\u5bf9\u8c37\u6b4c\u6765\u8bf4\u6709\u591a\u5927\u7684\u53ef\u4fe1\u5ea6\u3002\u8fd9\u662f\u4ed6\u4eec\u5728\u51b3\u5b9a\u4f60\u7684\u7f51\u7ad9\u5728SERP\uff08\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\uff09\u4e0a\u7684\u6392\u540d\u65f6\u8981\u6ce8\u610f\u7684\u3002<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-does-it-affect-my-websites-ranking\"><\/span><strong style=\"user-select: auto;\">\u5b83\u5982\u4f55\u5f71\u54cd\u6211\u7684\u7f51\u7ad9\u6392\u540d\uff1f<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">EAT \u8d8a\u9ad8 <a href=\"https:\/\/seo.london\/zh\/url-%e7%ad%89%e7%ba%a7\/\">\u7b49\u7ea7<\/a> \u7f51\u7ad9\u7684 EAT \u503c\u8d8a\u9ad8\uff0c\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e2d\u7684\u6392\u540d\u5c31\u8d8a\u9760\u524d\uff01\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cEAT \u8bc4\u7ea7\u8ba1\u7b97\u4e24\u4e2a\u65b9\u9762\uff1a<\/p>\n<p style=\"user-select: auto;\">\u7f51\u7ad9\u5185\u5bb9\u7684\u65b0\u9c9c\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u7f51\u7ad9\u6db5\u76d6\u7684\u4e3b\u9898\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%9e%84%e6%80%9d%e5%8d%9a%e5%ae%a2%e5%88%9b%e6%84%8f\/\">\u60f3\u6cd5<\/a> \u4f5c\u4e3a\u9875\u9762\u6240\u6709\u8005\uff0c\u60a8\u9700\u8981\u5173\u6ce8\u7684\u91cd\u70b9\uff01EAT \u8bc4\u5206\u9ad8\u7684\u7f51\u7ad9\u5f80\u5f80\u6bd4 EAT \u8bc4\u5206\u4f4e\u7684\u7f51\u7ad9\u83b7\u5f97\u66f4\u591a\u6d41\u91cf\uff0c\u56e0\u4e3a\u5b83\u4eec\u5728\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u51fa\u73b0\u7684\u9891\u7387\u66f4\u9ad8\u3002<\/p>\n<p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u63d0\u9ad8\u4f60\u7684\u7f51\u7ad9\u7684\u4e13\u4e1a\u6027\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u5f97\u5206\u7684\u6280\u5de7\u548c\u7a8d\u95e8<\/strong><\/p>\n<p style=\"user-select: auto;\">\u8fd9\u662f\u8c37\u6b4c\u7528\u4e8e\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u6392\u540d\u7684\u4e00\u4e2a\u91cd\u8981\u5206\u6570\u3002<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u4e13\u4e1a\u77e5\u8bc6<\/strong> - \u786e\u4fdd\u6240\u6709\u5185\u5bb9\u90fd\u5305\u62ec\u6765\u81ea\u7ecf\u8ba4\u53ef\u7684\u4e13\u5bb6\u7684\u8d44\u6599\uff1b\u5982\u679c\u53ef\u80fd\u7684\u8bdd\uff0c\u6bcf\u4e2a\u4e3b\u9898\u5305\u62ec\u591a\u4e2a\u8d44\u6599\u6765\u6e90\uff0c\u4ee5\u4fbf\u6709\u4e0d\u540c\u7684\u89c2\u70b9\u5448\u73b0\u3002<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u6743\u5a01\u7684\u5185\u5bb9<\/strong> - \u786e\u4fdd\u4e66\u9762\u6587\u5b57\u4e0e\u53ef\u9760\u7684\u4e13\u5bb6\u6240\u63d0\u4f9b\u7684\u4fe1\u606f\u76f8\u543b\u5408\u3002<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u503c\u5f97\u4fe1\u8d56\u7684\u7f51\u7ad9\u505a\u6cd5<\/strong> - \u5efa\u7acb\u660e\u786e\u7684\u7f51\u7ad9\u60ef\u4f8b\u53ef\u4ee5\u8ba9\u8bbf\u5ba2\u5bf9\u60a8\u7684\u7f51\u7ad9\u66f4\u653e\u5fc3\u3002\u8fd9\u662f Google \u7528\u6765\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u6392\u540d\u7684\u4e00\u4e2a\u91cd\u8981\u8bc4\u5206\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u63d0\u4f9b\u4e00\u4e9b\u6280\u5de7\u548c\u7a8d\u95e8\uff0c\u4ee5\u63d0\u9ad8\u8fd9\u4e09\u4e2a\u65b9\u9762\u7684\u4e13\u4e1a\u6280\u80fd\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8%e6%b2%a1%e6%9c%89%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e6%83%85%e5%86%b5%e4%b8%8b%e5%a2%9e%e5%8a%a0%e7%bd%91%e7%ab%99%e6%b5%81%e9%87%8f\/\">\u589e\u52a0<\/a> \u60a8\u7684\u6392\u540d\uff1a<\/li>\n<\/ul>\n<p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u5f71\u54cd\u9ad8\u4e13\u4e1a\u6027\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u7684\u56e0\u7d20\u3002<\/strong><\/p>\n<p style=\"user-select: auto;\">\u8fd9\u4e09\u4e2a\u56e0\u7d20\u5982\u4e0b\u3002<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u4e13\u4e1a\u77e5\u8bc6 (E)<\/strong> - \u4f60\u5bf9\u8be5\u4e3b\u9898\u7684\u4e13\u4e1a\u77e5\u8bc6\u8d8a\u591a\uff0c\u4f60\u7684\u5206\u6570\u5c31\u8d8a\u9ad8\u3002\u4f60\u7684\u6559\u80b2\u6c34\u5e73\u548c\u5de5\u4f5c <a href=\"https:\/\/seo.london\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%a1%b5%e9%9d%a2%e4%bd%93%e9%aa%8c%e4%bf%a1%e5%8f%b7\/\">\u7ecf\u9a8c<\/a> \u662f\u8c37\u6b4c\u5728\u8ba1\u7b97\u8fd9\u90e8\u5206\u65f6\u770b\u91cd\u7684\u3002\u62e5\u6709\u535a\u58eb\u5b66\u4f4d\u6216\u533b\u5b66\u535a\u58eb\u5b66\u4f4d\u7684\u4e13\u5bb6\u4e5f\u4f1a\u5728\u4ed6\u4eec\u7684EAT\u5206\u6570\u4e0a\u5f97\u5230\u63d0\u5347\u3002<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u6743\u5a01\u6027(A)<\/strong> - \u8fd9\u4e00\u56e0\u7d20\u8003\u5bdf\u7684\u662f\u4eba\u4eec\u5bf9\u4f60\u6240\u63d0\u4f9b\u7684\u76f8\u5173\u4e3b\u9898\u4fe1\u606f\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff1b\u5b83\u901a\u5e38\u7531\u5e74\u9f84\u3001\u58f0\u8a89\u3001\u8d44\u5386\u548c\u5176\u4ed6\u56e0\u7d20\u51b3\u5b9a\uff0c\u6bd4\u5982\u4f60\u662f\u5426\u4e0d\u504f\u4e0d\u501a\uff0c\u4e0d\u6d89\u53ca\u4e2a\u4eba\u76ee\u7684\u3002\u4f8b\u5982\uff0c\u672c-\u5361\u68ee\u533b\u751f\uff08Drs Ben Carson\uff09\u6216\u9ea6\u8d6b\u9ea6\u7279-\u5965\u5179\u533b\u751f\uff08Mehmet Oz\uff09\u5728 A \u503c\u4e0a\u90fd\u5f88\u9ad8\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u90fd\u662f\u4ee5\u533b\u5b66\u77e5\u8bc6\u4e3a\u57fa\u7840\u7684\u3002 <a href=\"https:\/\/seo.london\/zh\/%e6%8a%a4%e9%80%81%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%9c%8d%e5%8a%a1\/\">\u5176\u4e2d<\/a> \u5df2\u88ab\u8bc1\u660e\u662f\u503c\u5f97\u4fe1\u8d56\u7684\u3002<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u4fe1\u4efb\u5ea6 (T)<\/strong> - \u8fd9\u4e2a\u56e0\u7d20\u662f\u5173\u4e8e\u4f60\u5982\u4f55\u5c65\u884c\u4f60\u7684\u627f\u8bfa\uff0c\u4ee5\u53ca\u4eba\u4eec\u662f\u5426\u76f8\u4fe1\u4f60\u6240\u8bf4\u7684\u3002\u5982\u679c\u4f60\u5728\u8fc7\u53bb\u505a\u4e86\u4e00\u4e9b\u4e8b\u60c5\uff0c\u4f7f\u81ea\u5df1\u5728\u522b\u4eba\u9762\u524d\u503c\u5f97\u4fe1\u8d56\uff0c\u90a3\u4e48T\u5c31\u4f1a\u6bd4\u90a3\u4e9b\u6709\u6492\u8c0e\u5386\u53f2\u7684\u4eba\u9ad8\uff0c\u8bf4\u4e00\u5957\u505a\u4e00\u5957\uff0c\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u63d0\u9ad8\u4f60\u7684\u7f51\u7ad9EAT\u5f97\u5206\u7684\u65b9\u6cd5\u00a0<\/strong><\/p>\n<p style=\"user-select: auto;\">\u4e3a\u4e86\u63d0\u9ad8 EAT \u5206\u6570\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u7f51\u7ad9\u5185\u5bb9\u51fa\u8272\u3001\u5177\u6709\u6743\u5a01\u6027\u548c\u65f6\u4e8b\u6027\u3002\u5982\u679c\u60a8\u7684\u5de5\u4f5c\u8981\u6c42\u5305\u62ec\u826f\u597d\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5b9e\u8df5\uff0c\u4f46\u5374\u4e0d\u77e5\u9053\u4ece\u4f55\u5165\u624b\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u8003\u8651\u5b9e\u65bd\u4ee5\u4e0b\u4e00\u4e9b\u63d0\u793a\uff1a<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">\u5b9a\u671f\u53d1\u5e03\u89c6\u9891\u7b49\u65b0\u9c9c\u5185\u5bb9\u7684\u65b0\u6750\u6599\u3001 <a href=\"https:\/\/seo.london\/zh\/%e5%a6%82%e4%bd%95%e6%92%b0%e5%86%99%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%96%87%e7%ab%a0\/\">\u6587\u7ae0<\/a> \u5728\u7f51\u4e0a\u53d1\u5e03\u4e0e\u516c\u53f8\u4fe1\u606f\u76f8\u5173\u7684\u4e3b\u9898\u548c\u535a\u5ba2\u3002\u8fd9\u4e9b\u7c7b\u578b\u7684\u66f4\u65b0\u5c06\u4f7f\u60a8\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u4fdd\u6301\u8f83\u9ad8\u7684\u6392\u540d\u3002<\/li>\n<li style=\"user-select: auto;\">\u4fdd\u6301\u7f51\u9875\u7ec4\u7ec7\u826f\u597d\uff0c\u5c42\u6b21\u5206\u660e\uff0c\u4f7f\u4eba\u5bb9\u6613\u7406\u89e3\u6bcf\u4e00\u9875\u4e0a\u8ba8\u8bba\u7684\u5185\u5bb9\uff0c\u4ee5\u53ca\u5982\u679c\u8bfb\u8005\u60f3\u7ee7\u7eed\u9605\u8bfb\u4f60\u611f\u5174\u8da3\u7684\u8bdd\u9898\uff0c\u5e94\u8be5\u53bb\u54ea\u91cc\u3002<\/li>\n<li style=\"user-select: auto;\">\u968f\u65f6\u63d0\u4f9b\u8054\u7cfb\u4fe1\u606f\uff0c\u5982\u7535\u8bdd\u53f7\u7801\u3001\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u6216\u793e\u4ea4\u5a92\u4f53\u5730\u5740\uff0c\u4ee5\u4fbf\u8bbf\u5ba2\u5728\u9700\u8981\u65f6\u53ef\u4ee5\u8f7b\u677e\u53d6\u5f97\u8054\u7cfb\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u63d0\u9ad8\u5ba2\u6237\u5bf9\u672a\u6765\u4e1a\u52a1\u7684\u5fe0\u8bda\u5ea6\uff0c\u56e0\u4e3a\u4f60\u662f\u5728\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u8fd9\u4e9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u50cf\u67d0\u4e9b\u4f01\u4e1a\u90a3\u6837\u8ba9\u4ed6\u4eec\u81ea\u5df1\u56db\u5904\u5bfb\u627e\uff01<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u670d\u52a1\uff0c\u4f46\u4e0d\u77e5\u9053\u8be5\u96c7\u7528\u8c01\uff0c\u90a3\u4e48\u5728\u4e0e\u516c\u53f8\u7b7e\u8ba2\u4efb\u4f55\u5408\u540c\u4e4b\u524d\uff0c\u8bf7\u52a1\u5fc5\u5148\u67e5\u770b\u4ed6\u4eec\u7684 EAT \u5206\u6570\u3002<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"examples-of-how-to-improve-your-sites-expertise-authoritativeness-and-trustworthiness-score\"><\/span>\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u7f51\u7ad9\u7684\u4e13\u4e1a\u6027\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u5f97\u5206\u7684\u4f8b\u5b50<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">\u5b9e\u65bd\u7f51\u7ad9\u5730\u56fe\u662f\u5411\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u4ee5\u4e0b\u5b9d\u8d35\u4fe1\u606f\u7684\u6709\u6548\u65b9\u6cd5 <a href=\"https:\/\/seo.london\/zh\/%e6%96%87%e7%ab%a0%e6%a0%bc%e5%bc%8f%e5%92%8c%e6%96%87%e7%ab%a0%e7%bb%93%e6%9e%84\/\">\u7ed3\u6784<\/a> \u60a8\u7684\u7f51\u7ad9\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u63d0\u9ad8\u60a8\u7684 EAT \u5206\u6570\uff0c\u4f7f\u4eba\u4eec\u66f4\u5bb9\u6613\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u627e\u5230\u4ed6\u4eec\u60f3\u8981\u7684\u5185\u5bb9\u3002<\/li>\n<li style=\"user-select: auto;\">\u8bc6\u522b\u9ad8\u8d28\u91cf <a href=\"https:\/\/seo.london\/zh\/%e4%b8%8d%e5%88%a9%e4%ba%8e%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e5%a4%96%e9%83%a8%e9%93%be%e6%8e%a5\/\">\u5916\u90e8\u94fe\u63a5<\/a> \u6216\u76f8\u5173 <a href=\"https:\/\/seo.london\/zh\/%e6%9c%ac%e5%9c%b0%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%bc%95%e6%96%87\/\">\u5f15\u6587<\/a> \u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u3001\u5bf9\u4f60\u6709\u6b63\u9762\u5f71\u54cd\u7684\u4fe1\u606f\u4e5f\u6709\u52a9\u4e8e\u63d0\u9ad8\u4f60\u7684EAT\u5206\u6570\u3002\u8fd9\u4e9b\u5e94\u8be5\u6765\u81ea\u653f\u5e9c\u673a\u6784\u3001\u884c\u4e1a\u534f\u4f1a\u7b49\u6765\u6e90\u3002 <a href=\"https:\/\/seo.london\/zh\/%e5%a4%a7%e5%ad%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u5927\u5b66<\/a> \u6216\u77e5\u540d\u51fa\u7248\u7269\uff0c\u5982\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u3002<\/li>\n<li style=\"user-select: auto;\">\u786e\u4fdd\u4f60\u53d1\u5e03\u7684\u6240\u6709\u5185\u5bb9\u7b26\u5408\u8c37\u6b4c\u7684\u6307\u5bfc\u65b9\u9488\u3002\u6ca1\u6709 <a href=\"https:\/\/seo.london\/zh\/%e7%a7%81%e4%ba%ba%e5%8d%9a%e5%ae%a2%e7%bd%91%e7%bb%9c%e6%98%af%e5%90%a6%e5%ae%89%e5%85%a8\/\">\u5783\u573e\u90ae\u4ef6<\/a> \u6ca1\u6709\u91cd\u590d\u7684\u5185\u5bb9\uff0c\u4e5f\u6ca1\u6709\u62fc\u51d1\u7684\u6587\u7ae0\u6216\u5145\u6ee1\u5173\u952e\u8bcd\u7684\u9875\u9762\uff0c\u56e0\u4e3a\u8fd9\u4e5f\u53ef\u80fd\u635f\u5bb3SEO\u3002 <a href=\"https:\/\/seo.london\/zh\/%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e5%b7%a5%e4%bd%9c\/\">\u52aa\u529b<\/a> \u5e76\u5bfc\u81f4\u8f83\u4f4e\u7684EAT\u5206\u6570\u3002<\/li>\n<li style=\"user-select: 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auto;\">\n<li style=\"user-select: auto;\">\u4eba\u4eec\u8ba4\u4e3aEAT\u662f\u4e00\u79cd\u83b7\u5f97\u94fe\u63a5\u6216\u5176\u4ed6SEO\u597d\u5904\u7684\u65b9\u5f0f\u3002<\/li>\n<li style=\"user-select: auto;\">\u6709\u4e9b\u4eba\u89c9\u5f97\u8fd9\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u8c37\u6b4c\u8fc7\u53bb\u66fe\u8fd9\u6837\u8bf4\u8fc7\u3002<\/li>\n<li style=\"user-select: auto;\">\u8fd9\u4e9b <a href=\"https:\/\/seo.london\/zh\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e8%af%af%e5%8c%ba\/\">\u8bef\u89e3<\/a> \u662f\u5e38\u89c1\u7684\u3002\u7136\u800c\uff0c\u5b83\u4eec\u5e76\u4e0d\u662f\u771f\u7684!\u9996\u5b57\u6bcd\u7f29\u5199\u8bcd \"EAT \"\u4ee3\u8868 \"\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u6027\"\u3002\u8fd9\u4e9b\u90fd\u5c5e\u4e8e\u4e09\u4e2a\u4e3b\u8981\u652f\u67f1\u4e4b\u4e00\uff1a\u76f8\u5173\u6027\u3002\u8981\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\uff08SERP\uff09\u4e0a\u6392\u540d\u3002 <a 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