The Basics of Brand Mentions

Off-Page SEO: What Are Brand Mentions and How Do They Affect Search Rankings? 

The Basics of Brand Mentions

A brand mention is an online reference to a brand. Your website is a brand. When someone talks about your website online, your site will earn a brand mention. 

Contextual Backlinks

Linked brand mentions are typically contextual backlinks, making them incredibly useful for SEO. However, they aren’t published by themselves. 

Direct Traffic

Even unlinked brand mentions are helpful for SEO. There’s a correlation between unlinked brand mentions and direct traffic.

Brand Mentions and Authority

Brand mentions increase authority. Linked brand mentions pass quantifiable authority.

Brand Mentions and Authority

Brand mentions increase authority. Linked brand mentions pass quantifiable authority.

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