Off-Page SEO: What Are Brand Mentions and How Do They Affect Search Rankings?
A brand mention is an online reference to a brand. Your website is a brand. When someone talks about your website online, your site will earn a brand mention.
Linked brand mentions are typically contextual backlinks, making them incredibly useful for SEO. However, they aren’t published by themselves.
Even unlinked brand mentions are helpful for SEO. There’s a correlation between unlinked brand mentions and direct traffic.
Brand mentions increase authority. Linked brand mentions pass quantifiable authority.
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