{"id":31422,"date":"2023-09-23T14:53:05","date_gmt":"2023-09-23T14:53:05","guid":{"rendered":"https:\/\/seo.london\/?p=31422"},"modified":"2023-09-23T17:15:23","modified_gmt":"2023-09-23T17:15:23","slug":"lien-ket-von-chu-so-huu","status":"publish","type":"post","link":"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/","title":{"rendered":"Quy\u1ec1n s\u1edf h\u1eefu li\u00ean k\u1ebft"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong l\u0129nh v\u1ef1c <a href=\"https:\/\/seo.london\/viet\/cach-thuc-hien-tim-kiem-nang-cao-tren-google\/\">T\u00ecm ki\u1ebfm<\/a> T\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9ng c\u01a1 (<a href=\"https:\/\/seo.london\/viet\/\">T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/a>), c\u00f3 r\u1ea5t nhi\u1ec1u thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch t\u00f9y ti\u1ec7n. M\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef th\u01b0\u1eddng g\u00e2y tranh c\u00e3i l\u00e0 \u201cLink equity\u201d. N\u1ebfu b\u1ea1n t\u1eebng c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i tr\u01b0\u1edbc nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y, th\u00ec \u0111\u1eebng lo l\u1eafng n\u1eefa! B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch chi ti\u1ebft. <a href=\"https:\/\/seo.london\/viet\/hoc-seo\/\">h\u01b0\u1edbng d\u1eabn<\/a> M\u1ee5c ti\u00eau l\u00e0 gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1i ni\u1ec7m \"link equity\" v\u00e0 l\u00e0m s\u00e1ng t\u1ecf t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong vi\u1ec7c \u0111\u01b0a trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng t\u1ea7m cao m\u1edbi v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y theo d\u00f5i c\u00f9ng t\u00f4i khi ch\u00fang ta \u0111i s\u00e2u v\u00e0o kh\u00eda c\u1ea1nh quan tr\u1ecdng n\u00e0y c\u1ee7a SEO, l\u00e0m s\u00e1ng t\u1ecf m\u1ed9t ph\u1ea7n th\u01b0\u1eddng b\u1ecb hi\u1ec3u l\u1ea7m nh\u01b0ng v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-link-equity\"><span class=\"ez-toc-section\" id=\"what-is-link-equity\"><\/span>Link Equity l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"B\u1eadt\/T\u1eaft M\u1ee5c l\u1ee5c\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">B\u1eadt\/T\u1eaft<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#what-is-link-equity\" title=\"Link Equity l\u00e0 g\u00ec?\">Link Equity l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#link-equity-vs-pagerank\" title=\"Li\u00ean k\u1ebft Equity so v\u1edbi PageRank\">Li\u00ean k\u1ebft Equity so v\u1edbi PageRank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#factors-that-determine-link-equity\" title=\"C\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb li\u00ean k\u1ebft\">C\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb li\u00ean k\u1ebft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#1-relevance\" title=\"1. T\u00ednh li\u00ean quan\">1. T\u00ednh li\u00ean quan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#2-quantity-of-links\" title=\"2. S\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft\">2. S\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#3-anchor-text\" title=\"3. V\u0103n b\u1ea3n neo\">3. V\u0103n b\u1ea3n neo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#4-domain-authority\" title=\"4. Ch\u1ec9 s\u1ed1 uy t\u00edn t\u00ean mi\u1ec1n\">4. Ch\u1ec9 s\u1ed1 uy t\u00edn t\u00ean mi\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#5-indexability-of-the-page\" title=\"5. Kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a trang\">5. Kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a trang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#6-external-links-on-the-linked-page\" title=\"6. C\u00e1c li\u00ean k\u1ebft ngo\u00e0i tr\u00ean trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft\">6. C\u00e1c li\u00ean k\u1ebft ngo\u00e0i tr\u00ean trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#measuring-link-equity\" title=\"\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft\">\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#not-passing-link-equity\" title=\"Kh\u00f4ng truy\u1ec1n quy\u1ec1n li\u00ean k\u1ebft\">Kh\u00f4ng truy\u1ec1n quy\u1ec1n li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#importance-of-link-equity\" title=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a quy\u1ec1n li\u00ean k\u1ebft\">T\u1ea7m quan tr\u1ecdng c\u1ee7a quy\u1ec1n li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#link-building-strategies-for-increasing-link-equity\" title=\"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#1-monitor-internal-and-external-links-with-a-link-analysis-tool\" title=\"1. Theo d\u00f5i c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 ngo\u1ea1i b\u1ed9 b\u1eb1ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch li\u00ean k\u1ebft.\">1. Theo d\u00f5i c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 ngo\u1ea1i b\u1ed9 b\u1eb1ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch li\u00ean k\u1ebft.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#2-check-pages-for-untapped-backlinks\" title=\"2. Ki\u1ec3m tra c\u00e1c trang web \u0111\u1ec3 t\u00ecm c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.\">2. Ki\u1ec3m tra c\u00e1c trang web \u0111\u1ec3 t\u00ecm c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#3-create-topic-clusters\" title=\"3. T\u1ea1o c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1\">3. T\u1ea1o c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#4-improve-your-websites-information-architecture\" title=\"4. C\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac th\u00f4ng tin c\u1ee7a trang web\">4. C\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac th\u00f4ng tin c\u1ee7a trang web<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#link-equity-and-seo-benefits\" title=\"Li\u00ean k\u1ebft v\u00e0 L\u1ee3i \u00edch SEO\">Li\u00ean k\u1ebft v\u00e0 L\u1ee3i \u00edch SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#link-juice-passing-link-equity-internally\" title=\"Link Juice: Chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft n\u1ed9i b\u1ed9\">Link Juice: Chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#nofollow-links-how-to-pass-link-equity-externally\" title=\"Li\u00ean k\u1ebft nofollow: C\u00e1ch chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft ra b\u00ean ngo\u00e0i\">Li\u00ean k\u1ebft nofollow: C\u00e1ch chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft ra b\u00ean ngo\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#redirects-how-to-pass-link-equity-across-domains\" title=\"Chuy\u1ec3n h\u01b0\u1edbng: C\u00e1ch chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft gi\u1eefa c\u00e1c t\u00ean mi\u1ec1n\">Chuy\u1ec3n h\u01b0\u1edbng: C\u00e1ch chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft gi\u1eefa c\u00e1c t\u00ean mi\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#faqs-about-link-equity\" title=\"C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Link Equity\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Link Equity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#1what-is-link-equity\" title=\"1. Link Equity l\u00e0 g\u00ec?\">1. Link Equity l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#2is-link-equity-different-from-pagerank\" title=\"2. Quy\u1ec1n li\u00ean k\u1ebft (Link Equity) c\u00f3 kh\u00e1c v\u1edbi PageRank kh\u00f4ng?\">2. Quy\u1ec1n li\u00ean k\u1ebft (Link Equity) c\u00f3 kh\u00e1c v\u1edbi PageRank kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#3does-every-link-pass-on-equal-link-equity\" title=\"3. M\u1ed7i li\u00ean k\u1ebft c\u00f3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) nh\u01b0 nhau kh\u00f4ng?\">3. M\u1ed7i li\u00ean k\u1ebft c\u00f3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) nh\u01b0 nhau kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/seo.london\/viet\/lien-ket-von-chu-so-huu\/#4what-does-%e2%80%9cnot-passing%e2%80%9d-link-equity-mean\" title=\"4. \u201cKh\u00f4ng chuy\u1ec3n giao\u201d quy\u1ec1n li\u00ean k\u1ebft c\u00f3 ngh\u0129a l\u00e0 g\u00ec?\">4. \u201cKh\u00f4ng chuy\u1ec3n giao\u201d quy\u1ec1n li\u00ean k\u1ebft c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Li\u00ean k\u1ebft quy\u1ec1n l\u1ef1c, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u2018li\u00ean k\u1ebft \u0111\u1ec3 truy\u1ec1n th\u00eam s\u1ee9c m\u1ea1nh li\u00ean k\u1ebft\u2019, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn gi\u00e1 tr\u1ecb ho\u1eb7c uy t\u00edn m\u00e0 m\u1ed9t li\u00ean k\u1ebft si\u00eau v\u0103n b\u1ea3n truy\u1ec1n t\u1eeb <a href=\"https:\/\/seo.london\/viet\/cac-trang-web-mot-trang-co-tot-cho-seo-khong\/\">m\u1ed9t trang<\/a> \u0111\u1ebfn m\u1ed9t trang kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google s\u1eed d\u1ee5ng \u0111\u1ec3 <a href=\"https:\/\/seo.london\/viet\/lam-the-nao-de-kiem-tra-thu-hang-seo-cua-toi\/\">x\u1ebfp h\u1ea1ng<\/a> C\u00e1c trang web tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. H\u00e3y coi \u0111\u00f3 nh\u01b0 m\u1ed9t phi\u1ebfu b\u1ea7u ho\u1eb7c l\u1eddi khuy\u00ean; n\u1ebfu c\u00e1c trang web uy t\u00edn li\u00ean k\u1ebft tr\u1edf l\u1ea1i trang web c\u1ee7a b\u1ea1n, Google s\u1ebd coi trang web c\u1ee7a b\u1ea1n l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. <a href=\"https:\/\/seo.london\/viet\/dich-vu-tiep-thi-noi-dung-va-toi-uu-hoa-cong-cu-tim-kiem-seo\/\">n\u1ed9i dung<\/a> \u0111\u00e1ng \u0111\u1ec3 qu\u1ea3ng b\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi c\u00e1c trang web ho\u1eb7c trang kh\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn trang c\u1ee7a b\u1ea1n, h\u1ecd kh\u00f4ng ch\u1ec9 chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi xem m\u00e0 c\u00f2n \u2013 v\u00e0 c\u00f3 th\u1ec3 quan tr\u1ecdng h\u01a1n \u2013 chuy\u1ec3n h\u01b0\u1edbng c\u1ea3 <a href=\"https:\/\/seo.london\/viet\/cach-tim-chi-so-uy-tin-ten-mien\/\">quy\u1ec1n h\u1ea1n<\/a> ho\u1eb7c s\u1ee9c m\u1ea1nh x\u1ebfp h\u1ea1ng. Giao d\u1ecbch n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn vi\u1ec7c h\u00ecnh th\u00e0nh th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, bi\u1ebfn m\u1ed7i phi\u00ean li\u00ean k\u1ebft th\u00e0nh nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ea7y ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1i ni\u1ec7m n\u00e0y ban \u0111\u1ea7u c\u00f3 th\u1ec3 tr\u00f4ng c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n. Tuy nhi\u00ean, khi \u0111\u00e0o s\u00e2u h\u01a1n, ta s\u1ebd ph\u00e1t hi\u1ec7n ra nhi\u1ec1u y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n h\u1ed7 tr\u1ee3 cho n\u00f3. C\u00e1c gi\u00e1 tr\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng b\u1eb1ng nhau; m\u1ed9t s\u1ed1 li\u00ean k\u1ebft truy\u1ec1n t\u1ea3i nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y trong khi nh\u1eefng li\u00ean k\u1ebft kh\u00e1c l\u1ea1i gi\u1eef ch\u1eb7t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u2013 m\u1ed9t n\u1eafm \u0111\u1ea5m kh\u00e9p ch\u1eb7t v\u01b0\u01a1n cao h\u01a1n nh\u1eefng b\u00e0n tay m\u1edf r\u1ed9ng, khi xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00ednh li\u00ean quan, s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft, <a href=\"https:\/\/seo.london\/viet\/anchor-text-la-gi\/\">v\u0103n b\u1ea3n neo<\/a>, <a href=\"https:\/\/seo.london\/viet\/uu-va-nhuoc-diem-cua-ten-mien-khop-chinh-xac\/\">t\u00ean mi\u1ec1n<\/a> Quy\u1ec1n h\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a trang cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 vi\u1ec7c t\u00ednh to\u00e1n c\u00f4ng th\u1ee9c n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y v\u00e0 c\u00e1ch ch\u00fang t\u01b0\u01a1ng t\u00e1c trong b\u1ed1i c\u1ea3nh r\u1ed9ng l\u1edbn h\u01a1n. <a href=\"https:\/\/seo.london\/viet\/dinh-dang-bai-viet-va-cau-truc-bai-viet\/\">c\u1ea5u tr\u00fac<\/a> V\u1ec1 quy\u1ec1n s\u1edf h\u1eefu li\u00ean k\u1ebft trong c\u00e1c ph\u1ea7n ti\u1ebfp theo. Th\u1ef1c s\u1ef1, vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong vi\u1ec7c n\u1eafm v\u1eefng SEO cho trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-equity-vs-pagerank\"><span class=\"ez-toc-section\" id=\"link-equity-vs-pagerank\"><\/span>Li\u00ean k\u1ebft Equity so v\u1edbi PageRank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nhi\u1ec1u n\u0103m qua, kh\u00e1i ni\u1ec7m PageRank \u0111\u00e3 l\u00e0 y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t trong thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google. Tuy nhi\u00ean, g\u1ea7n \u0111\u00e2y... <a href=\"https:\/\/seo.london\/viet\/cach-su-dung-google-trends-de-tim-tu-khoa\/\">xu h\u01b0\u1edbng<\/a> Cho th\u1ea5y r\u1eb1ng li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 chi\u1ebfm v\u1ecb tr\u00ed trung t\u00e2m trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ee9 h\u1ea1ng c\u1ee7a trang web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady <a href=\"https:\/\/seo.london\/viet\/xay-dung-lien-ket-cach-lam-nhung-dieu-nen-lam-va-khong-nen-lam\/\">g\u00ec<\/a> \u0110i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 ph\u00e2n bi\u1ec7t gi\u1eefa link equity v\u00e0 PageRank? M\u1eb7c d\u00f9 ch\u00fang c\u00f3 th\u1ec3 tr\u00f4ng gi\u1ed1ng nhau \u1edf c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, nh\u01b0ng gi\u1eefa ch\u00fang t\u1ed3n t\u1ea1i nh\u1eefng kh\u00e1c bi\u1ec7t quan tr\u1ecdng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PageRank \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c trang web b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn, t\u1eeb \u0111\u00f3 g\u00e1n cho ch\u00fang m\u1ed9t th\u1ee9 h\u1ea1ng s\u1ed1 tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn hai nh\u00e0 s\u00e1ng l\u1eadp Google l\u00e0 Larry Page v\u00e0 Sergey Brin, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng k\u00fd b\u1eb1ng s\u00e1ng ch\u1ebf cho n\u00f3 trong th\u1eddi gian h\u1ecd theo h\u1ecdc ti\u1ebfn s\u0129 t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford. <a href=\"https:\/\/seo.london\/viet\/seo-cho-cac-truong-dai-hoc\/\">Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede ph\u00eda \u0111\u1ed1i l\u1eadp c\u1ee7a ph\u1ed5 l\u00e0 link equity \u2013 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 do Google ph\u00e1t tri\u1ec3n \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 x\u1ebfp h\u1ea1ng c\u00e1c trang web d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau, m\u1ee9c \u0111\u1ed9 li\u00ean quan, s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft, v\u0103n b\u1ea3n neo, <a href=\"https:\/\/seo.london\/viet\/moz-da-la-gi\/\">Th\u1ea9m quy\u1ec1n t\u00ean mi\u1ec1n<\/a> v.v., v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1ec9 t\u00ednh s\u1ed1 l\u01b0\u1ee3ng backlink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n n\u1eefa, trong khi c\u1ea3 hai quy tr\u00ecnh \u0111\u1ec1u nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng khi n\u00f3i \u0111\u1ebfn c\u00e1c li\u00ean k\u1ebft, th\u00ec ch\u1ec9 s\u1ed1 li\u00ean k\u1ebft (link equity) c\u00f2n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a trang v\u00e0 <a href=\"https:\/\/seo.london\/viet\/cac-lien-ket-ngoai-xau-anh-huong-den-seo\/\">li\u00ean k\u1ebft ngo\u00e0i<\/a> Tr\u00ean c\u00e1c trang li\u00ean k\u1ebft. \u0110i\u1ec1u n\u00e0y th\u00eam m\u1ed9t l\u1edbp ph\u00e2n ph\u1ed1i tr\u1ecdng s\u1ed1 li\u00ean k\u1ebft, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p to\u00e0n di\u1ec7n h\u01a1n so v\u1edbi phi\u00ean b\u1ea3n tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do \u0111\u00f3, vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi SEO c\u1ee7a b\u1ea1n. <a href=\"https:\/\/seo.london\/viet\/cac-no-luc-tiep-thi-truc-tuyen\/\">n\u1ed7 l\u1ef1c<\/a> V\u00ec vi\u1ec7c n\u1eafm v\u1eefng nh\u1eefng k\u1ef9 thu\u1eadt n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u00e1ng k\u1ec3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. C\u00e2u ng\u1ea1n ng\u1eef \u201cki\u1ebfn th\u1ee9c l\u00e0 s\u1ee9c m\u1ea1nh\u201d r\u00f5 r\u00e0ng \u0111\u00fang trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1edfi v\u00ec vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c c\u01a1 ch\u1ebf n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng cao h\u01a1n v\u00e0 <a href=\"https:\/\/seo.london\/viet\/cach-lam-cho-trang-web-cua-ban-tro-nen-sinh-loi-hon\/\">l\u1ee3i nhu\u1eadn<\/a> cho trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng d\u1ec5 hi\u1ec3u, vi\u1ec7c gi\u1ea3i m\u00e3 th\u00f4ng tin c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 tr\u1edf n\u00ean nh\u00e0m ch\u00e1n \u0111\u00f4i khi, d\u00f9 n\u00f3 c\u00f3 quan tr\u1ecdng \u0111\u1ebfn \u0111\u00e2u. V\u00ec v\u1eady, h\u00e3y y\u00ean t\u00e2m! Khi t\u00f4i ti\u1ebfp t\u1ee5c gi\u1ea3i th\u00edch chi ti\u1ebft h\u01a1n v\u1ec1 link equity trong c\u00e1c ph\u1ea7n ti\u1ebfp theo. <a href=\"https:\/\/seo.london\/viet\/dich-vu-seo-chuyen-nghiep\/\">n\u00e0o<\/a> Hy v\u1ecdng r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ch\u1ee7 \u0111\u1ec1 n\u00e0y tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 th\u00fa v\u1ecb h\u01a1n \u0111\u1ed1i v\u1edbi b\u1ea1n!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 b\u1ea3n ch\u1ea5t, m\u1eb7c d\u00f9 c\u1ea3 hai kh\u00e1i ni\u1ec7m \u0111\u1ec1u c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t trang web, nh\u01b0ng v\u1eabn t\u1ed3n t\u1ea1i nh\u1eefng kh\u00e1c bi\u1ec7t gi\u1eefa ch\u00fang. Nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web theo c\u00e1ch kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch t\u1ed1i \u01b0u h\u00f3a cho t\u1eebng kh\u00e1i ni\u1ec7m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-factors-that-determine-link-equity\"><span class=\"ez-toc-section\" id=\"factors-that-determine-link-equity\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi n\u00f3i \u0111\u1ebfn gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity), c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c li\u00ean k\u1ebft c\u00f3 gi\u00e1 tr\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u00e1c li\u00ean k\u1ebft c\u00f2n l\u1ea1i. Hi\u1ec3u r\u00f5 nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google \u0111\u00e1nh gi\u00e1 v\u00e0 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb ho\u1eb7c t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t trang web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-relevance\"><span class=\"ez-toc-section\" id=\"1-relevance\"><\/span>1. T\u00ednh li\u00ean quan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3 n\u00f3i, m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb li\u00ean k\u1ebft ch\u00ednh l\u00e0 t\u00ednh li\u00ean quan c\u1ee7a li\u00ean k\u1ebft. S\u1ef1 nh\u1ea5t qu\u00e1n v\u1ec1 ng\u1eef c\u1ea3nh gi\u1eefa trang li\u00ean k\u1ebft v\u00e0 trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft l\u00e0 r\u1ea5t quan tr\u1ecdng \u2013 m\u1ed9t li\u00ean k\u1ebft kh\u00f4ng li\u00ean quan c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n so v\u1edbi m\u1ed9t li\u00ean k\u1ebft c\u00f3 li\u00ean quan. N\u1ebfu trang web c\u1ee7a b\u1ea1n v\u1ec1 s\u1eeda ch\u1eefa \u00f4 t\u00f4 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t li\u00ean k\u1ebft ng\u01b0\u1ee3c t\u1eeb m\u1ed9t trang web kh\u00e1c c\u00f3 ch\u1ee7 \u0111\u1ec1 \u00f4 t\u00f4, \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n so v\u1edbi m\u1ed9t li\u00ean k\u1ebft t\u01b0\u01a1ng t\u1ef1 t\u1eeb m\u1ed9t trang web v\u1ec1 n\u1ea5u \u0103n. <a href=\"https:\/\/seo.london\/viet\/blog-co-tot-cho-seo-khong\/\">blog<\/a>. Do \u0111\u00f3, h\u00e3y n\u1ed7 l\u1ef1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c t\u1eeb c\u00e1c trang web li\u00ean quan. <a href=\"https:\/\/seo.london\/viet\/cach-de-co-duoc-nhieu-ten-mien-gioi-thieu-hon\/\">t\u00ean mi\u1ec1n<\/a> Khi h\u1ecd t\u0103ng th\u00eam gi\u00e1 tr\u1ecb li\u00ean k\u1ebft so v\u1edbi c\u00e1c li\u00ean k\u1ebft kh\u00f4ng li\u00ean quan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-quantity-of-links\"><span class=\"ez-toc-section\" id=\"2-quantity-of-links\"><\/span>2. S\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Xem x\u00e9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u1ee7ng h\u1ed9 trong <a href=\"https:\/\/seo.london\/viet\/lieu-tiep-thi-co-luon-phu-hop-voi-cac-ung-cu-vien-chinh-tri\/\">ch\u00ednh tr\u1ecb<\/a> Chi\u1ebfn d\u1ecbch \u2014 t\u1ea5t nhi\u00ean, c\u00e0ng nhi\u1ec1u s\u1ef1 h\u1ed7 tr\u1ee3 th\u00ec kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u00e0ng cao. Tuy nhi\u00ean, vi\u1ec7c thu th\u1eadp h\u00e0ng lo\u1ea1t li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p kh\u00f4ng mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3; m\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng quan tr\u1ecdng, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n trong vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u1ee7a trang web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-anchor-text\"><span class=\"ez-toc-section\" id=\"3-anchor-text\"><\/span>3. V\u0103n b\u1ea3n neo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Text neo c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 th\u01b0\u1eddng b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb li\u00ean k\u1ebft. C\u00e1c li\u00ean k\u1ebft si\u00eau v\u0103n b\u1ea3n ch\u1ee9a t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c nh\u00fang b\u00ean trong \u0111\u01b0\u1ee3c coi l\u00e0 \u01b0u vi\u1ec7t h\u01a1n v\u00ec ch\u00fang cung c\u1ea5p c\u00e1c g\u1ee3i \u00fd ng\u1eef c\u1ea3nh r\u00f5 r\u00e0ng v\u1ec1 n\u1ed9i dung \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean trang web c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, \u0111\u1eebng l\u00e0m cho n\u00f3 tr\u1edf n\u00ean g\u01b0\u1ee3ng \u00e9p ho\u1eb7c... <a href=\"https:\/\/seo.london\/viet\/mang-blog-rieng-tu-co-an-toan-hay-khong\/\">spam<\/a>, kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p c\u00e1c v\u0103n b\u1ea3n neo c\u00f3 \u00fd ngh\u0129a \u1edf nh\u1eefng v\u1ecb tr\u00ed c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-domain-authority\"><span class=\"ez-toc-section\" id=\"4-domain-authority\"><\/span>4. Ch\u1ec9 s\u1ed1 uy t\u00edn t\u00ean mi\u1ec1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ec9 s\u1ed1 Domain Authority (DA) c\u1ee7a m\u1ed9t trang web, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00f4ng c\u1ee5 DA c\u1ee7a Moz. <a href=\"https:\/\/seo.london\/viet\/cach-tim-diem-tham-quyen-ten-mien-cua-ban\/\">\u0111i\u1ec3m<\/a> H\u1ec7 th\u1ed1ng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u00f3 th\u1ec3 chuy\u1ec3n giao c\u1ee7a n\u00f3. C\u00e1c trang web c\u00f3 \u0111i\u1ec3m DA cao h\u01a1n \u0111\u01b0\u1ee3c cho l\u00e0 truy\u1ec1n t\u1ea3i l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft l\u1edbn h\u01a1n so v\u1edbi c\u00e1c trang web c\u00f3 \u0111i\u1ec3m DA th\u1ea5p h\u01a1n \u2014 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh ho\u1eb7c c\u00e1c chuy\u00ean gia \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-indexability-of-the-page\"><span class=\"ez-toc-section\" id=\"5-indexability-of-the-page\"><\/span>5. Kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a trang<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 m\u1ed9t trang web c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft si\u00eau v\u0103n b\u1ea3n, n\u00f3 tr\u01b0\u1edbc h\u1ebft c\u1ea7n \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c b\u1edfi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. <a href=\"https:\/\/seo.london\/viet\/cach-chan-bot-bang-tep-robots-txt\/\">bot<\/a> Tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u00fang \u0111\u1eafn. \u0110\u00fang v\u1eady \u2014 m\u1ed9t trang web kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c s\u1ebd kh\u00f4ng truy\u1ec1n t\u1ea3i b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft n\u00e0o, v\u00ec c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 xem ho\u1eb7c kh\u00e1m ph\u00e1 c\u00e1c th\u1ef1c th\u1ec3 web nh\u01b0 v\u1eady. Do \u0111\u00f3, \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a c\u00e1c trang web c\u1ee7a b\u1ea1n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a gi\u00e1 tr\u1ecb li\u00ean k\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-external-links-on-the-linked-page\"><span class=\"ez-toc-section\" id=\"6-external-links-on-the-linked-page\"><\/span>6. C\u00e1c li\u00ean k\u1ebft ngo\u00e0i tr\u00ean trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n \u0111\u00e3 bao gi\u1edd ngh\u0129 r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft ngo\u00e0i tr\u00ean m\u1ed9t trang web c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u1ea7n tr\u0103m li\u00ean k\u1ebft m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c? Th\u1ef1c t\u1ebf, c\u00e0ng nhi\u1ec1u li\u00ean k\u1ebft ngo\u00e0i \u2018ra ngo\u00e0i\u2019 th\u01b0\u1eddng l\u00e0m gi\u1ea3m ph\u1ea7n tr\u0103m li\u00ean k\u1ebft m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c \u2014 h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng vi\u1ec7c chia s\u1ebb m\u1ed9t chi\u1ebfc b\u00e1nh pizza v\u1edbi b\u1ea1n b\u00e8; c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi th\u00ec m\u1ed7i ng\u01b0\u1eddi s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c mi\u1ebfng b\u00e1nh nh\u1ecf h\u01a1n. Tuy nhi\u00ean, n\u1ebfu nh\u1eefng <a href=\"https:\/\/seo.london\/viet\/lien-ket-ra-ngoai-co-tot-cho-seo-khong\/\">xu\u1ea5t kh\u1ea9u<\/a> C\u00e1c li\u00ean k\u1ebft ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c trang web c\u00f3 DA cao, c\u00f3 t\u00ednh li\u00ean quan v\u00e0 \u0111\u1ed9 tin c\u1eady m\u1ea1nh m\u1ebd. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u00e1c nhau v\u00e0 c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-link-equity\"><span class=\"ez-toc-section\" id=\"measuring-link-equity\"><\/span>\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 hi\u1ec3u r\u00f5 t\u00e1c \u0111\u1ed9ng c\u1ee7a li\u00ean k\u1ebft \u0111\u1ebfn gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u1ee7a trang web c\u1ee7a b\u1ea1n, <a href=\"https:\/\/seo.london\/viet\/co-so-kien-thuc\/cach-theo-doi-hieu-suat-seo\/\">hi\u1ec7u su\u1ea5t<\/a>, B\u1ea1n ph\u1ea3i bi\u1ebft c\u00e1ch \u0111o l\u01b0\u1eddng n\u00f3. Nh\u01b0ng h\u00e3y r\u00f5 r\u00e0ng v\u1ec1 m\u1ed9t \u0111i\u1ec1u \u2013 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t khoa h\u1ecdc ch\u00ednh x\u00e1c. Gi\u1ed1ng nh\u01b0 nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a SEO, ch\u00fang ta c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 s\u1eb5n c\u00f3 cung c\u1ea5p cho ch\u00fang ta nh\u1eefng th\u00f4ng tin quan tr\u1ecdng nh\u01b0ng kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 c\u01a1 b\u1ea3n, vi\u1ec7c \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t li\u00ean k\u1ebft ti\u1ec1m n\u0103ng t\u1eeb m\u1ed9t trang web ho\u1eb7c t\u00ean mi\u1ec1n c\u1ee5 th\u1ec3. C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Th\u1ea9m quy\u1ec1n trang (PA)<\/strong>: N\u00f3 cho bi\u1ebft m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a m\u1ed9t trang web c\u1ee5 th\u1ec3 so v\u1edbi c\u00e1c trang web kh\u00e1c trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs). M\u1ed9t PA cao h\u01a1n \u0111\u1ea3m b\u1ea3o vi\u1ec7c truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n.<\/li>\n\n\n\n<li><strong>Th\u1ea9m quy\u1ec1n t\u00ean mi\u1ec1n (DA)<\/strong>Ch\u1ec9 s\u1ed1 \u0111\u1ed9c quy\u1ec1n n\u00e0y do Moz ph\u00e1t tri\u1ec3n th\u1ec3 hi\u1ec7n t\u1ed5ng s\u1ee9c m\u1ea1nh m\u00e0 b\u1ea5t k\u1ef3 trang web n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u1ebfp h\u1ea1ng tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs) d\u1ef1a tr\u00ean c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c trang web \u0111\u00e1ng tin c\u1eady kh\u00e1c.<\/li>\n\n\n\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft ra ngo\u00e0i<\/strong>: S\u1ef1 ph\u00e2n ph\u1ed1i quy\u1ec1n li\u00ean k\u1ebft s\u1ebd gi\u1ea3m \u0111i khi c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft ra kh\u1ecfi m\u1ed9t trang, v\u00ec v\u1eady h\u00e3y nghi ng\u1edd b\u1ea5t k\u1ef3 con s\u1ed1 n\u00e0o qu\u00e1 cao m\u1ed9t c\u00e1ch \u0111\u00e1ng ng\u1edd.<\/li>\n\n\n\n<li><strong>V\u0103n b\u1ea3n neo<\/strong>M\u1eb7c d\u00f9 th\u01b0\u1eddng b\u1ecb b\u1ecf qua, v\u0103n b\u1ea3n neo (anchor text) c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t \u1ea3nh h\u01b0\u1edfng nh\u1ecf \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) trong c\u1ea5u tr\u00fac trang web c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c c\u00f4ng c\u1ee5 SEO kh\u00e1c nhau c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 Moz\u2019s Link Explorer, Ahrefs\u2019 Site Explorer v\u00e0 SEMrush\u2019s Backlink. <a href=\"https:\/\/seo.london\/viet\/cach-cai-thien-seo-bang-google-analytics\/\">Ph\u00e2n t\u00edch<\/a> C\u00f4ng c\u1ee5. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y ph\u00e2n bi\u1ec7t v\u1edbi nhau. <a href=\"https:\/\/seo.london\/viet\/cac-chi-so-do-luong-hieu-qua-cua-tiep-thi-noi-dung\/\">ch\u1ec9 s\u1ed1<\/a> M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ecf, nh\u01b0ng c\u00e1c thu\u1eadt to\u00e1n t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u01b0\u1edbc t\u00ednh kh\u1ea3 n\u0103ng c\u00e1c trang web s\u1ebd x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng m\u1ed7i c\u00f4ng c\u1ee5 ch\u1ec9 cung c\u1ea5p m\u1ed9t \u01b0\u1edbc t\u00ednh. M\u1eb7c d\u00f9 ch\u00fang l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 tuy\u1ec7t v\u1eddi \u0111\u1ec3 so s\u00e1nh, \u0111\u1eebng coi ch\u00fang l\u00e0 ch\u00e2n l\u00fd tuy\u1ec7t \u0111\u1ed1i. L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i l\u00e0 h\u00e3y s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, \u0111\u1ed3ng th\u1eddi xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng kh\u00e1c v\u00e0 li\u1ec7u vi\u1ec7c thu th\u1eadp li\u00ean k\u1ebft c\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean hay kh\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m ch\u00ednh c\u1ea7n l\u01b0u \u00fd \u1edf \u0111\u00e2y l\u00e0 vi\u1ec7c hi\u1ec3u s\u00e2u h\u01a1n v\u00e0 t\u00ednh to\u00e1n ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) s\u1ebd gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch li\u00ean k\u1ebft c\u1ee7a website. B\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o s\u1eed d\u1ee5ng v\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 \u201clink juice\u201d \u0111\u00e3 t\u00edch l\u0169y, b\u1ea1n s\u1ebd t\u1eadn d\u1ee5ng t\u1ed1i \u0111a gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i li\u00ean k\u1ebft \u0111\u1ebfn. Theo th\u1eddi gian, s\u1ef1 ch\u00fa tr\u1ecdng \u0111\u1ebfn chi ti\u1ebft n\u00e0y s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a website tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-not-passing-link-equity\"><span class=\"ez-toc-section\" id=\"not-passing-link-equity\"><\/span>Kh\u00f4ng truy\u1ec1n quy\u1ec1n li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1ed1ng nh\u01b0 c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 truy\u1ec1n gi\u00e1 tr\u1ecb li\u00ean k\u1ebft, c\u0169ng c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p gi\u00e1 tr\u1ecb li\u00ean k\u1ebft kh\u00f4ng \u0111\u01b0\u1ee3c truy\u1ec1n\u2014ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea7y \u0111\u1ee7. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra do m\u1ed9t s\u1ed1 thu\u1ed9c t\u00ednh ho\u1eb7c c\u00e0i \u0111\u1eb7t tr\u00ean trang web h\u1ea1n ch\u1ebf ho\u1eb7c ng\u0103n ch\u1eb7n vi\u1ec7c truy\u1ec1n gi\u00e1 tr\u1ecb t\u1eeb trang n\u00e0y sang trang kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 t\u00ecnh hu\u1ed1ng n\u00e0y l\u00e0 khi s\u1eed d\u1ee5ng th\u1ebb \u2018no-follow\u2019 trong li\u00ean k\u1ebft si\u00eau v\u0103n b\u1ea3n. \u0110\u01b0\u1ee3c Google gi\u1edbi thi\u1ec7u v\u00e0o n\u0103m 2005 nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p gi\u00fap ch\u1ee7 s\u1edf h\u1eefu website ch\u1ed1ng l\u1ea1i spam, c\u00e1c th\u1ebb n\u00e0y t\u1ea1o ra c\u00e1c li\u00ean k\u1ebft kh\u00f4ng truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft \u0111\u1ebfn trang \u0111\u00edch. Ban \u0111\u1ea7u, ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho n\u1ed9i dung kh\u00f4ng \u0111\u00e1ng tin c\u1eady; tuy nhi\u00ean, hi\u1ec7n nay vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd tr\u00ean to\u00e0n b\u1ed9 trang web \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ef1c h\u00e0nh ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1c m\u00e0 quy\u1ec1n li\u00ean k\u1ebft c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i t\u1eadp trung v\u00e0o c\u00e1c trang b\u1ecb ch\u1eb7n b\u1edfi <a href=\"https:\/\/seo.london\/viet\/cach-su-dung-tep-robots-txt-trong-seo\/\">robot<\/a>.txt ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u v\u1edbi <a href=\"https:\/\/seo.london\/viet\/the-mo-ta-meta-the-tieu-de-h1-tren-trang-lien-he\/\">meta<\/a> H\u01b0\u1edbng d\u1eabn noindex. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, n\u1ebfu c\u00e1c bot t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 <a href=\"https:\/\/seo.london\/viet\/jet-octopus\/\">b\u00f2<\/a> v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c cho trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft, ch\u00fang c\u0169ng kh\u00f4ng th\u1ec3 truy\u1ec1n b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft t\u00edch l\u0169y n\u00e0o cho trang \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ban \u0111\u1ea7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ng\u0103n ch\u1eb7n l\u1ea1m d\u1ee5ng (ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c s\u01a1 \u0111\u1ed3 li\u00ean k\u1ebft gian l\u1eadn), ch\u00fang c\u0169ng \u0111\u1ed3ng th\u1eddi t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c chuy\u00ean gia SEO nh\u01b0 ch\u00fang ta. B\u1eb1ng c\u00e1ch ch\u00fa \u00fd k\u1ef9 l\u01b0\u1ee1ng v\u00e0 t\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u00e1c t\u00f9y ch\u1ecdn li\u00ean k\u1ebft n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a ch\u00fang ta\u2014ch\u1eb3ng h\u1ea1n nh\u01b0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9\u2014ch\u00fang ta c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi k\u1ebft th\u00fac ph\u1ea7n n\u00e0y, t\u00f4i xin nh\u1eafc l\u1ea1i: vi\u1ec7c n\u1eafm v\u1eefng c\u00e1ch ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 \u201cs\u1ee9c m\u1ea1nh li\u00ean k\u1ebft\u201d - hay c\u00f2n g\u1ecdi l\u00e0 \"gi\u00e1 tr\u1ecb li\u00ean k\u1ebft\" - c\u1ee7a trang web l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong b\u1ee9c tranh SEO \u0111\u1ea7y th\u00e1ch th\u1ee9c. Vi\u1ec7c ki\u1ebfm \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng cao lu\u00f4n mang l\u1ea1i l\u1ee3i \u00edch; v\u1eady t\u1ea1i sao ch\u00fang ta kh\u00f4ng t\u1eadn d\u1ee5ng nh\u1eefng li\u00ean k\u1ebft \u0111\u00e3 n\u1eb1m trong t\u1ea7m tay?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec v\u1eady, h\u00e3y d\u1ef1 \u0111o\u00e1n nh\u1eefng tr\u1edf ng\u1ea1i\u2014nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 ch\u00fang l\u00e0m b\u1ea1n n\u1ea3n l\u00f2ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y xem ch\u00fang nh\u01b0 nh\u1eefng d\u1ea5u hi\u1ec7u ch\u1ec9 \u0111\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n\u2014v\u00e0 ti\u1ec1m n\u0103ng l\u1ee3i \u00edch\u2014c\u1ee7a SEO ch\u1ea5t l\u01b0\u1ee3ng. <a href=\"https:\/\/seo.london\/viet\/chien-luoc-seo-tai-london\/\">chi\u1ebfn l\u01b0\u1ee3c<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-importance-of-link-equity\"><span class=\"ez-toc-section\" id=\"importance-of-link-equity\"><\/span>T\u1ea7m quan tr\u1ecdng c\u1ee7a quy\u1ec1n li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a li\u00ean k\u1ebft trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7n \u0111\u1ea1i. N\u1eafm b\u1eaft b\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 trong kh\u00f4ng gian m\u1ea1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng th\u1ec3 nh\u1ea5n m\u1ea1nh \u0111\u1ee7 t\u1ea7m quan tr\u1ecdng c\u1ee7a gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity). N\u00f3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u1ebfp h\u1ea1ng trang web, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong thu\u1eadt to\u00e1n c\u1ee7a Google. M\u1ed9t trang web thu \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 quy\u1ec1n uy th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ngu\u1ed3n \u0111\u00e1ng tin c\u1eady \u2014 \u0111i\u1ec1u n\u00e0y g\u1ea7n nh\u01b0 l\u00e0 m\u1ed9t s\u1ef1 ch\u1ee9ng nh\u1eadn t\u1eeb m\u1ed9t \u0111\u1ed3ng nghi\u1ec7p uy t\u00edn trong ng\u00e0nh c\u1ee7a b\u1ea1n. Do \u0111\u00f3, c\u00e0ng nhi\u1ec1u gi\u00e1 tr\u1ecb li\u00ean k\u1ebft \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, kh\u1ea3 n\u0103ng trang web \u0111\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00e0ng l\u1edbn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n n\u1eefa, x\u00e9t r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c truy v\u1ea5n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, b\u1ea1n kh\u00f4ng mu\u1ed1n trang web c\u1ee7a m\u00ecnh n\u1eb1m \u1edf v\u1ecb tr\u00ed th\u1ea5p tr\u00ean thang x\u1ebfp h\u1ea1ng c\u1ee7a Google ho\u1eb7c Bing. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a quy\u1ec1n li\u00ean k\u1ebft (link equity); n\u00f3 th\u1ef1c ch\u1ea5t l\u00e0 m\u1ed9t phi\u1ebfu b\u1ea7u tin c\u1eady cho trang web c\u1ee7a b\u1ea1n trong m\u1eaft c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 thu\u1eadt to\u00e1n kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn ba h\u1eadu qu\u1ea3 quan tr\u1ecdng sau \u0111\u00e2y c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng li\u00ean k\u1ebft m\u1ea1nh m\u1ebd:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>V\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng thu\u1eadn l\u1ee3i:<\/strong> Ch\u1ec9 s\u1ed1 li\u00ean k\u1ebft t\u1ed1t gi\u00fap website c\u1ee7a b\u1ea1n c\u00f3 v\u1ecb tr\u00ed cao h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs). Website c\u1ee7a b\u1ea1n s\u1ebd n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li><strong>T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean:<\/strong> V\u1edbi th\u1ee9 h\u1ea1ng cao, trang web c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd l\u1edbn h\u01a1n v\u00e0 do \u0111\u00f3 thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean h\u01a1n.<\/li>\n\n\n\n<li><strong>N\u00e2ng cao uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web:<\/strong> C\u00e1c trang web uy t\u00edn li\u00ean k\u1ebft tr\u1edf l\u1ea1i trang web c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n s\u1ef1 tin t\u01b0\u1edfng v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn \u0111i\u1ec3m uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady l\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u1ee7a m\u00ecnh? \u0110i\u1ec1u n\u00e0y \u0111\u01b0a ch\u00fang ta tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c h\u1ecdc c\u00e1c chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 n\u1eb1m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tinh t\u1ebf, s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ti\u1ebfp theo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-building-strategies-for-increasing-link-equity\"><span class=\"ez-toc-section\" id=\"link-building-strategies-for-increasing-link-equity\"><\/span>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 d\u1ec5 d\u00e0ng, nh\u01b0ng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi SEO v\u00e0 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm khi\u1ebfn n\u1ed7 l\u1ef1c n\u00e0y tr\u1edf n\u00ean \u0111\u00e1ng gi\u00e1. \u0110\u00e2y l\u00e0 m\u1ed9t quy tr\u00ecnh t\u1eebng b\u01b0\u1edbc, \u0111\u00f2i h\u1ecfi k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng li\u00ean k\u1ebft c\u1ee5 th\u1ec3. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c ti\u1ec5n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3: <a href=\"https:\/\/seo.london\/viet\/cach-tang-luu-luong-truy-cap-website-ma-khong-can-seo\/\">t\u0103ng<\/a> Gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u1ee7a trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-monitor-internal-and-external-links-with-a-link-analysis-tool\"><span class=\"ez-toc-section\" id=\"1-monitor-internal-and-external-links-with-a-link-analysis-tool\"><\/span>1. Theo d\u00f5i c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 ngo\u1ea1i b\u1ed9 b\u1eb1ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch li\u00ean k\u1ebft.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn nh\u01b0 Moz Pro ho\u1eb7c SEMrush l\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u00e2n t\u00edch t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 ngo\u1ea1i b\u1ed9 c\u1ee7a b\u1ea1n. Th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u1ec1u c\u00f3 l\u1ee3i \u2013 nh\u1eefng li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn c\u00e1c trang web ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c kh\u00f4ng li\u00ean quan c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb li\u00ean k\u1ebft t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c ki\u1ec3m tra th\u01b0\u1eddng xuy\u00ean b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m y\u1ebfu ti\u1ec1m \u1ea9n trong c\u1ea5u tr\u00fac li\u00ean k\u1ebft c\u1ee7a m\u00ecnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-check-pages-for-untapped-backlinks\"><span class=\"ez-toc-section\" id=\"2-check-pages-for-untapped-backlinks\"><\/span>2. Ki\u1ec3m tra c\u00e1c trang web \u0111\u1ec3 t\u00ecm c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng ph\u00e2n t\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu khi c\u1ed1 g\u1eafng t\u00ecm ra c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra li\u00ean k\u1ebft ng\u01b0\u1ee3c nh\u01b0 Ahrefs, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c trang tr\u00ean website c\u1ee7a m\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u h\u01a1n do ti\u1ec1m n\u0103ng cao trong vi\u1ec7c thu h\u00fat c\u00e1c li\u00ean k\u1ebft t\u1eeb b\u00ean ngo\u00e0i.<strong>G\u1ee3i \u00fd g\u1ee3i \u00fd<\/strong> \u0110\u00f3 l\u00e0 c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c). T\u1ea1o <a href=\"https:\/\/seo.london\/viet\/cach-viet-noi-dung-toi-uu-hoa-seo\/\">n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/a> Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c trang web c\u00f3 \u00edt li\u00ean k\u1ebft c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3ng li\u00ean k\u1ebft uy t\u00edn, t\u1eeb \u0111\u00f3 n\u00e2ng cao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-topic-clusters\"><span class=\"ez-toc-section\" id=\"3-create-topic-clusters\"><\/span>3. T\u1ea1o c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dd t\u01b0\u1edfng v\u1ec1 vi\u1ec7c t\u1ea1o ra c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1 (topic clusters) v\u1ec1 c\u01a1 b\u1ea3n c\u00f3 ngh\u0129a l\u00e0 t\u1eadp trung c\u00e1c n\u1ed9i dung li\u00ean quan xung quanh m\u1ed9t trang \u201ctr\u1ee5 c\u1ed9t\u201d (pillar page) - m\u1ed9t b\u00e0i vi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 ho\u1eb7c \u0111\u1ec1 t\u00e0i c\u1ee5 th\u1ec3 - t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Google hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 ng\u1eef ngh\u0129a gi\u1eefa c\u00e1c trang li\u00ean k\u1ebft n\u00e0y, t\u1eeb \u0111\u00f3 n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a c\u00e1c trang li\u00ean quan trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u01a1 b\u1ea3n (link equity).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-improve-your-website-s-information-architecture\"><span class=\"ez-toc-section\" id=\"4-improve-your-websites-information-architecture\"><\/span>4. C\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac th\u00f4ng tin c\u1ee7a trang web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trang web l\u00e0 g\u00ec? <a href=\"https:\/\/seo.london\/viet\/tu-khoa-seo-cho-kien-truc-su\/\">ki\u1ebfn tr\u00fac<\/a> C\u00f3 li\u00ean quan g\u00ec \u0111\u1ebfn vi\u1ec7c thu th\u1eadp c\u00e1c li\u00ean k\u1ebft website ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n? R\u1ea5t nhi\u1ec1u \u0111\u1ea5y! C\u1ea5u tr\u00fac th\u00f4ng tin (IA) c\u1ee7a trang web c\u1ee7a b\u1ea1n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng di chuy\u1ec3n qua trang web. N\u1ebfu c\u1ea5u tr\u00fac \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee7a trang web tr\u00f4ng ph\u1ee9c t\u1ea1p ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch k\u1ef9 l\u01b0\u1ee1ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111ang b\u1ecf l\u1ee1 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn gi\u00e1 tr\u1ecb li\u00ean k\u1ebft. B\u1eb1ng c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a \u0111\u01b0\u1eddng d\u1eabn m\u00e0 ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp t\u1eebng trang, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng c\u1ee7a gi\u00e1 tr\u1ecb li\u00ean k\u1ebft tr\u00ean to\u00e0n b\u1ed9 mi\u1ec1n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c vi\u1ec7c nh\u01b0 s\u1eafp x\u1ebfp l\u1ea1i thanh \u0111i\u1ec1u h\u01b0\u1edbng, s\u1eed d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c breadcrumbs, x\u00e2y d\u1ef1ng... <a href=\"https:\/\/seo.london\/viet\/tu-khoa-seo-cho-bat-dong-san\/\">ph\u1eb3ng<\/a> C\u1ea5u tr\u00fac trang web v\u00e0 tr\u00e1nh c\u00e1c trang m\u1ed3 c\u00f4i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00e0o n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n s\u1ebd th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a gi\u00e1 tr\u1ecb li\u00ean k\u1ebft, t\u1ea1o ra m\u1ed9t con \u0111\u01b0\u1eddng b\u1ec1n v\u1eefng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u1ec1 th\u1ee9 h\u1ea1ng v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp theo th\u1eddi gian. Kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u n\u00e0y c\u00f2n c\u00f3 th\u1ec3 mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u1edd v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u1edd v\u00e0o t\u00ednh n\u0103ng thi\u1ebft k\u1ebf website v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung \u0111\u01b0\u1ee3c n\u00e2ng cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-equity-and-seo-benefits\"><span class=\"ez-toc-section\" id=\"link-equity-and-seo-benefits\"><\/span>Li\u00ean k\u1ebft v\u00e0 L\u1ee3i \u00edch SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a link equity, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch n\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO). V\u00e0 khi n\u00f3i \u0111\u1ebfn \u2018t\u00e1c \u0111\u1ed9ng\u2019, t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh r\u1eb1ng n\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a trang web c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111i\u1ec1u n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n. <a href=\"https:\/\/seo.london\/viet\/muc-tieu-chinh-cua-mot-cong-cu-tim-kiem-la-gi\/\">m\u1ee5c ti\u00eau<\/a> cho b\u1ea5t k\u1ef3 th\u1ef1c th\u1ec3 tr\u1ef1c tuy\u1ebfn n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u ti\u00ean, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google r\u1ea5t \u01b0a chu\u1ed9ng c\u00e1c li\u00ean k\u1ebft. C\u1ee5 th\u1ec3 h\u01a1n, h\u1ecd \u01b0a chu\u1ed9ng c\u00e1c li\u00ean k\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 li\u00ean quan. H\u1ecd xem nh\u1eefng li\u00ean k\u1ebft n\u00e0y nh\u01b0 nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c v\u1ec1 \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed m\u00e0 m\u1ed9t trang web n\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t trang web c\u00f3 uy t\u00edn cao h\u01a1n s\u1ebd x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs), \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong vi\u1ec7c n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i c\u1ed1t l\u00f5i, li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap n\u00e2ng cao ti\u1ec1m n\u0103ng x\u1ebfp h\u1ea1ng t\u1ef1 nhi\u00ean c\u1ee7a trang web c\u1ee7a b\u1ea1n. V\u1eady \u0111i\u1ec1u \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi b\u1ea1n? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n l\u1ee3i \u00edch ch\u00ednh:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u1ea3i ti\u1ebfn <a href=\"https:\/\/seo.london\/viet\/co-so-kien-thuc\/tu-khoa-tu-nhien-la-gi\/\">X\u1ebfp h\u1ea1ng t\u1ef1 nhi\u00ean<\/a>. Khi c\u00e1c trang web kh\u00e1c truy\u1ec1n gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c (backlinks), \u0111i\u1ec1u n\u00e0y g\u1eedi m\u1ed9t t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi ng\u01b0\u1eddi kh\u00e1c. Do \u0111\u00f3, c\u00e1c trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs).<\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng uy t\u00edn trang web. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra hi\u1ec7u \u1ee9ng domino t\u1eeb vi\u1ec7c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng \u2013 c\u00e0ng xu\u1ea5t hi\u1ec7n cao h\u01a1n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs), trang web c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n v\u1ec1 uy t\u00edn trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111i\u1ec3m tr\u00ean, n\u1ebfu b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean SERP nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng li\u00ean k\u1ebft t\u1ed1t. <a href=\"https:\/\/seo.london\/viet\/dich-vu-quan-ly-seo\/\">qu\u1ea3n l\u00fd<\/a> C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp h\u01a1n \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady. B\u1eb1ng c\u00e1ch thu h\u00fat c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u00e1c trang web uy t\u00edn kh\u00e1c trong ng\u00e0nh ho\u1eb7c l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi truy c\u1eadp, nh\u1eefng ng\u01b0\u1eddi xem c\u00e1c t\u01b0\u01a1ng t\u00e1c n\u00e0y nh\u01b0 m\u1ed9t s\u1ef1 x\u00e1c nh\u1eadn v\u1ec1 uy t\u00edn.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Khi ch\u00fang ta k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y l\u1ea1i v\u1edbi nhau, n\u00f3 v\u1ebd n\u00ean m\u1ed9t b\u1ee9c tranh thuy\u1ebft ph\u1ee5c, cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd. <a href=\"https:\/\/seo.london\/viet\/co-so-kien-thuc\/xay-dung-lien-ket-mot-chieu-la-gi\/\">X\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a> Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ef1 c\u00f4ng b\u1eb1ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 SEO th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, ch\u1ec9 hi\u1ec3u kh\u00e1i ni\u1ec7m th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7; vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh xung quanh vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft tr\u1edf n\u00ean quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u1ec1 \u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n, kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean h\u01a1n \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-juice-passing-link-equity-internally\"><span class=\"ez-toc-section\" id=\"link-juice-passing-link-equity-internally\"><\/span>Link Juice: Chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft n\u1ed9i b\u1ed9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u1ed1i c\u1ea3nh SEO, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nghe nhi\u1ec1u \u0111\u1ebfn thu\u1eadt ng\u1eef \u201cLink Juice\u201d. Thu\u1eadt ng\u1eef n\u00e0y \u0111\u1ec1 c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) trong ph\u1ea1m vi n\u1ed9i b\u1ed9. M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c ti\u1ec5n \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u2013 m\u1ed9t qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c ph\u00e2n ph\u1ed1i \u2018link juice\u2019.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi m\u1ed9t <a href=\"https:\/\/seo.london\/viet\/meo-seo-cho-nguoi-moi-bat-dau\/\">ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a> Khi kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p SEO hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c hi\u1ec3u r\u00f5 k\u1ef9 thu\u1eadt n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Link Juice l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u1ea9n d\u1ee5 m\u00f4 t\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c truy\u1ec1n t\u1eeb trang web n\u00e0y sang trang web kh\u00e1c trong c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft si\u00eau v\u0103n b\u1ea3n. So s\u00e1nh m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng n\u00f3 nh\u01b0 m\u1ed9t \u1ed1ng d\u1eabn truy\u1ec1n \u0111i\u1ec7n (trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 quy\u1ec1n h\u1ea1n ho\u1eb7c gi\u00e1 tr\u1ecb) t\u1eeb \u0111i\u1ec3m n\u00e0y sang \u0111i\u1ec3m kh\u00e1c trong c\u00f9ng m\u1ed9t h\u1ec7 th\u1ed1ng. C\u00e0ng nhi\u1ec1u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a \u201cLink Juice\u201d \u0111\u01b0\u1ee3c truy\u1ec1n \u0111i, trang web \u0111\u01b0\u1ee3c li\u00ean k\u1ebft c\u00e0ng c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y c\u00f9ng ph\u00e2n t\u00edch c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u2018Link Juice\u2019 t\u1eeb ch\u00ednh trang web c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao: B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn, \u0111\u1ed9c \u0111\u00e1o v\u00e0 uy t\u00edn, gi\u00fap c\u00e1c trang kh\u00e1c trong mi\u1ec1n c\u1ee7a b\u1ea1n t\u1ef1 nhi\u00ean li\u00ean k\u1ebft tr\u1edf l\u1ea1i.<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00f3a v\u0103n b\u1ea3n neo: Ch\u1ecdn v\u0103n b\u1ea3n neo m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn cho <a href=\"https:\/\/seo.london\/viet\/danh-gia-inlinks\/\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a> V\u00ec v\u1eady, ch\u00fang ph\u1ea3n \u00e1nh c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn c\u00e1c trang m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft ph\u00f9 h\u1ee3p: Qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft tr\u00ean m\u1ed9t trang c\u00f3 th\u1ec3 l\u00e0m lo\u00e3ng \u201cLink Juice\u201d c\u1ee7a b\u1ea1n. H\u00e3y duy tr\u00ec s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft v\u1eeba ph\u1ea3i v\u00e0 ch\u1ec9 bao g\u1ed3m c\u00e1c li\u00ean k\u1ebft li\u00ean quan.<\/li>\n\n\n\n<li>Theo d\u00f5i c\u00e1c li\u00ean k\u1ebft <a href=\"https:\/\/seo.london\/viet\/toi-co-nen-su-dung-thuoc-tinh-nofollow-cho-cac-lien-ket-noi-bo-khong\/\">Kh\u00f4ng theo d\u00f5i<\/a> Li\u00ean k\u1ebft: \u01afu ti\u00ean s\u1eed d\u1ee5ng li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u00f3 thu\u1ed9c t\u00ednh follow thay v\u00ec nofollow; c\u00e1c li\u00ean k\u1ebft n\u00e0y s\u1ebd kh\u00f4ng truy\u1ec1n t\u1ea3i b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (Link Equity) n\u00e0o.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u2018link juice\u2019 <a href=\"https:\/\/seo.london\/viet\/cuoc-goi-tu-cac-doanh-nghiep-dia-phuong\/\">cu\u1ed9c g\u1ecdi<\/a> \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00e2n b\u1eb1ng \u2014 vi\u1ec7c ph\u00e2n b\u1ed5 c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng tr\u00ean to\u00e0n b\u1ed9 c\u00e1c trang web, thay v\u00ec \u01b0u \u00e1i m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng cho m\u1ed9t s\u1ed1 ph\u1ea7n nh\u1ea5t \u0111\u1ecbnh trong khi ho\u00e0n to\u00e0n b\u1ecf qua c\u00e1c ph\u1ea7n kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chuy\u1ec3n \u0111\u1ed5i m\u01b0\u1ee3t m\u00e0 gi\u1eefa c\u00e1c ph\u1ea7n kh\u00e1c nhau \u0111\u1ed3ng th\u1eddi truy\u1ec1n t\u1ea3i hi\u1ec7u qu\u1ea3 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft qua t\u1ea5t c\u1ea3 c\u00e1c th\u01b0 m\u1ee5c gi\u00fap gi\u1ea3m thi\u1ec3u c\u00e1c \"silo\" trong ki\u1ebfn tr\u00fac website, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 th\u00eam SEO t\u1ed5ng th\u1ec3 c\u1ee7a trang web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 b\u1ea3n ch\u1ea5t, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u1ea5u tr\u00fac li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u1ef1 nh\u01b0 <a href=\"https:\/\/seo.london\/viet\/seo-cho-cac-cong-ty-xay-dung\/\">x\u00e2y d\u1ef1ng<\/a> C\u00f4ng vi\u1ec7c; b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng. <a href=\"https:\/\/seo.london\/viet\/url-than-thien-voi-seo\/\">\u0110\u1ecba ch\u1ec9 URL<\/a>, B\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho m\u1ed9t trang web tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng m\u1ed9. <a href=\"https:\/\/seo.london\/viet\/seo-cho-cac-dai-ly-bat-dong-san\/\">t\u00e0i s\u1ea3n<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n \u0111\u00e3 th\u00edch th\u00fa khi t\u00ecm hi\u1ec3u v\u1ec1 vi\u1ec7c truy\u1ec1n quy\u1ec1n li\u00ean k\u1ebft n\u1ed9i b\u1ed9? H\u00e3y chu\u1ea9n b\u1ecb \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1ch c\u00e1c li\u00ean k\u1ebft \u2018nofollow\u2019 gi\u00fap truy\u1ec1n quy\u1ec1n li\u00ean k\u1ebft ra b\u00ean ngo\u00e0i trong ph\u1ea7n ti\u1ebfp theo. H\u00e3y theo d\u00f5i nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nofollow-links-how-to-pass-link-equity-externally\"><span class=\"ez-toc-section\" id=\"nofollow-links-how-to-pass-link-equity-externally\"><\/span>Li\u00ean k\u1ebft nofollow: C\u00e1ch chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft ra b\u00ean ngo\u00e0i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a website, b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i m\u1ed9t thu\u1eadt ng\u1eef \u2013 li\u00ean k\u1ebft nofollow. \u0110\u00e2y l\u00e0 c\u00e1c li\u00ean k\u1ebft si\u00eau v\u0103n b\u1ea3n c\u00f3 th\u00eam m\u1ed9t thu\u1ed9c t\u00ednh nh\u1ecf trong m\u00e3 HTML c\u1ee7a ch\u00fang, rel=\u201dnofollow\u201d, nh\u1eb1m th\u00f4ng b\u00e1o cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1ecf qua ch\u00fang khi \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft. B\u00e2y gi\u1edd b\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc: t\u1ea1i sao ai l\u1ea1i mu\u1ed1n c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng li\u00ean k\u1ebft n\u00e0y?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1i ni\u1ec7m s\u00e1ng t\u1ea1o \u0111\u1eb1ng sau c\u00e1c li\u00ean k\u1ebft nofollow xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c ng\u0103n ch\u1eb7n spam v\u00e0 c\u00e1c li\u00ean k\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft, b\u00ean ngo\u00e0i tr\u1ecf \u0111\u1ebfn n\u1ed9i dung xu\u1ea5t hi\u1ec7n tr\u00ean trang web g\u1ed1c. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c li\u00ean k\u1ebft nofollow v\u00f4 d\u1ee5ng khi n\u00f3i \u0111\u1ebfn vi\u1ec7c truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u ti\u00ean, ch\u00fang gi\u00fap duy tr\u00ec uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web c\u1ee7a b\u1ea1n trong m\u1eaft c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google. M\u1ed9t danh m\u1ee5c li\u00ean k\u1ebft c\u00e2n \u0111\u1ed1i gi\u1eefa dofollow v\u00e0 nofollow c\u00f3 th\u1ec3 cho th\u1ea5y trang web c\u1ee7a b\u1ea1n \u0111ang duy tr\u00ec h\u00e0nh vi li\u00ean k\u1ebft t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4ng ty t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u Google \u0111\u00e3 t\u1eeb b\u1ecf vi\u1ec7c tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t \u00fd ngh\u0129a ban \u0111\u1ea7u c\u1ee7a th\u1ebb \u2018nofollow\u2019 trong nh\u1eefng n\u0103m qua. Theo c\u00e1c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y, Google hi\u1ec7n coi \u2018nofollow\u2019 nh\u01b0 m\u1ed9t g\u1ee3i \u00fd thay v\u00ec m\u1ed9t l\u1ec7nh \u2013 \u0111i\u1ec1u n\u00e0y ng\u1ee5 \u00fd r\u1eb1ng c\u00e1c li\u00ean k\u1ebft 'nofollow' v\u1eabn c\u00f3 th\u1ec3 truy\u1ec1n m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb li\u00ean k\u1ebft ra b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi l\u1eadp chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i quy\u1ec1n li\u00ean k\u1ebft t\u1ed1i \u01b0u, h\u00e3y nh\u1edb \u0111i\u1ec1u n\u00e0y. <a href=\"https:\/\/seo.london\/viet\/meta-keywords-la-gi-2\/\">t\u1eeb kh\u00f3a<\/a> \u2013 C\u00e2n b\u1eb1ng. Vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c trang web c\u00f3 uy t\u00edn cao ho\u1eb7c b\u1ecf qua c\u00e1c trang web c\u00f3 th\u1ee9 h\u1ea1ng th\u1ea5p kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4n ngoan; thay v\u00e0o \u0111\u00f3, h\u00e3y h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng trong danh m\u1ee5c li\u00ean k\u1ebft ng\u01b0\u1ee3c c\u1ee7a b\u1ea1n.,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, vi\u1ec7c \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc li\u00ean quan k\u1ebft h\u1ee3p v\u1edbi th\u1ebb nofollow gi\u00fap \u0111\u1ea3m b\u1ea3o d\u00f2ng ch\u1ea3y gi\u00e1 tr\u1ecb li\u00ean k\u1ebft \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u00e0nh c\u00f4ng ra b\u00ean ngo\u00e0i. M\u1eb7c d\u00f9 th\u1ebb rel=nofollow th\u00f4ng b\u00e1o cho c\u00e1c tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u web kh\u00f4ng t\u00ednh li\u00ean k\u1ebft \u0111\u00f3 v\u00e0o c\u00e1c t\u00ednh to\u00e1n PageRank, nh\u01b0ng n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c li\u00ean k\u1ebft cung c\u1ea5p v\u00e0 \u0111\u00e1p \u1ee9ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, n\u00f3 s\u1ebd t\u0103ng c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 v\u1eady, n\u01a1i c\u00e1c li\u00ean k\u1ebft nofollow h\u1ed7 tr\u1ee3 t\u0103ng c\u01b0\u1eddng s\u1ee9c m\u1ea1nh cho chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n, vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng qua c\u00e1c con \u0111\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n \u2013 lu\u00f4n h\u01b0\u1edbng t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ed1i \u01b0u!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-redirects-how-to-pass-link-equity-across-domains\"><span class=\"ez-toc-section\" id=\"redirects-how-to-pass-link-equity-across-domains\"><\/span>Chuy\u1ec3n h\u01b0\u1edbng: C\u00e1ch chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft gi\u1eefa c\u00e1c t\u00ean mi\u1ec1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi ch\u1ee7 s\u1edf h\u1eefu website, vi\u1ec7c quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n n\u1ed9i dung t\u1eeb m\u1ed9t t\u00ean mi\u1ec1n sang t\u00ean mi\u1ec1n kh\u00e1c \u2013 ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 di chuy\u1ec3n c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn c\u00e1c trang \u2013 th\u01b0\u1eddng l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi: \u201cLi\u1ec7u t\u00f4i c\u00f3 m\u1ea5t \u0111i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft c\u1ee7a m\u00ecnh kh\u00f4ng?\u201d May m\u1eafn thay, vi\u1ec7c s\u1eed d\u1ee5ng chuy\u1ec3n h\u01b0\u1edbng (redirects) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft gi\u1eefa c\u00e1c t\u00ean mi\u1ec1n v\u00e0 b\u1ea3o v\u1ec7 n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chuy\u1ec3n h\u01b0\u1edbng (redirects) l\u00e0 c\u00e1c quy t\u1eafc th\u00f4ng b\u00e1o cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1eb1ng m\u1ed9t trang web \u0111\u00e3 \u0111\u01b0\u1ee3c di chuy\u1ec3n v\u00e0 h\u01b0\u1edbng d\u1eabn ch\u00fang \u0111\u1ebfn v\u1ecb tr\u00ed m\u1edbi. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, ch\u00fang gi\u00fap chuy\u1ec3n g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 l\u01b0\u1ee3ng \u2018link juice\u2019, duy tr\u00ec \u0111\u1ed9 hi\u1ec3n th\u1ecb v\u00e0 t\u00ednh li\u00ean quan c\u1ee7a trang web trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc lo\u1ea1i chuy\u1ec3n h\u01b0\u1edbng n\u00e0o c\u00f3 th\u1ec3 gi\u1eef nguy\u00ean h\u1ea7u h\u1ebft gi\u00e1 tr\u1ecb li\u00ean k\u1ebft m\u00e0 b\u1ea1n \u0111\u00e3 v\u1ea5t v\u1ea3 x\u00e2y d\u1ef1ng:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/seo.london\/viet\/thue-mot-chuyen-gia-tu-van-chuyen-huong\/\">301<\/a> Chuy\u1ec3n h\u01b0\u1edbng v\u0129nh vi\u1ec5n<\/strong>: 301 <a href=\"https:\/\/seo.london\/viet\/viec-chuyen-huong-url-co-anh-huong-den-seo-khong\/\">chuy\u1ec3n h\u01b0\u1edbng<\/a> Ch\u1ec9 \u0111\u1ecbnh m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed9t trang \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng v\u0129nh vi\u1ec5n sang m\u1ed9t URL kh\u00e1c. Lo\u1ea1i n\u00e0y cho ph\u00e9p chuy\u1ec3n kho\u1ea3ng 90%-99% gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (theo th\u1ecfa thu\u1eadn chung c\u1ee7a ng\u00e0nh) sang trang \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng.<\/li>\n\n\n\n<li><strong>302 Chuy\u1ec3n h\u01b0\u1edbng t\u1ea1m th\u1eddi<\/strong>C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm coi chuy\u1ec3n h\u01b0\u1edbng 302 l\u00e0 t\u1ea1m th\u1eddi, c\u00f3 ngh\u0129a l\u00e0 trang g\u1ed1c c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n l\u1ea1i.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, b\u00ed quy\u1ebft n\u1eb1m \u1edf vi\u1ec7c tri\u1ec3n khai c\u00e1c k\u00eanh chuy\u1ec3n ti\u1ebfp n\u00e0y m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p; n\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd \u0111\u1eb7t ti\u1ec1m n\u0103ng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft v\u00e0o t\u00ecnh tr\u1ea1ng r\u1ee7i ro. \u0110\u00e2y l\u00e0 n\u01a1i tri\u1ec3n khai k\u1ef9 thu\u1eadt ch\u00ednh x\u00e1c, thi\u1ebft k\u1ebf web \u0111\u00e1p \u1ee9ng <a href=\"https:\/\/seo.london\/viet\/cach-tim-y-tuong-cho-bai-viet-blog\/\">\u00fd t\u01b0\u1edfng<\/a> K\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c cho ki\u1ebfn tr\u00fac th\u00f4ng tin t\u1ed5ng th\u1ec3, y\u1ebfu t\u1ed1 n\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n n\u00ean l\u00e0 t\u1ea1o ra m\u1ed9t qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i m\u01b0\u1ee3t m\u00e0 cho c\u00e1c li\u00ean k\u1ebft b\u1ecb h\u1ecfng, c\u1ea3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c t\u1ed1i \u01b0u \u0111\u1ed3ng th\u1eddi truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb quan tr\u1ecdng qua c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u2014 t\u1eeb \u0111\u00f3 hi\u1ec7u qu\u1ea3 chuy\u1ec3n giao gi\u00e1 tr\u1ecb li\u00ean k\u1ebft gi\u1eefa c\u00e1c t\u00ean mi\u1ec1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u1ee9c tranh t\u1ed5ng th\u1ec3, h\u00e3y xem m\u1ed7i c\u01a1 h\u1ed9i chuy\u1ec3n h\u01b0\u1edbng nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u2013 ch\u1ec9 khi th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch \u2013 kh\u00f4ng ch\u1ec9 gi\u00fap duy tr\u00ec m\u00e0 c\u00f2n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng gi\u00e1 tr\u1ecb li\u00ean k\u1ebft li\u00ean quan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-link-equity\"><span class=\"ez-toc-section\" id=\"faqs-about-link-equity\"><\/span>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Link Equity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p n\u00e0o, khi th\u1ea3o lu\u1eadn v\u1ec1 link equity, nhi\u1ec1u c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra. T\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p nh\u1ea5t v\u1ec1 link equity v\u00e0 s\u1ebd cung c\u1ea5p nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng, s\u00fac t\u00edch \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u hi\u1ec3u r\u00f5 kh\u00eda c\u1ea1nh quan tr\u1ecdng n\u00e0y c\u1ee7a SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-what-is-link-equity\"><span class=\"ez-toc-section\" id=\"1what-is-link-equity\"><\/span>1. Link Equity l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Li\u00ean k\u1ebft quy\u1ec1n (link equity), th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u2018link juice\u2019, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn gi\u00e1 tr\u1ecb ho\u1eb7c uy t\u00edn m\u00e0 m\u1ed9t li\u00ean k\u1ebft ng\u01b0\u1ee3c (backlink) truy\u1ec1n t\u1eeb m\u1ed9t trang web n\u00e0y sang trang web kh\u00e1c. Gi\u00e1 tr\u1ecb li\u00ean k\u1ebft n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a trang web li\u00ean k\u1ebft, v\u0103n b\u1ea3n neo (anchor text) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. N\u00f3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ee9 h\u1ea1ng c\u1ee7a trang web c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-is-link-equity-different-from-pagerank\"><span class=\"ez-toc-section\" id=\"2is-link-equity-different-from-pagerank\"><\/span>2. Quy\u1ec1n li\u00ean k\u1ebft (Link Equity) c\u00f3 kh\u00e1c v\u1edbi PageRank kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 c\u1ea3 hai thu\u1eadt ng\u1eef \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 trang web c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a n\u00f3 trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs), nh\u01b0ng ch\u00fang kh\u00f4ng ho\u00e0n to\u00e0n gi\u1ed1ng nhau. PageRank \u0111\u1ea1i di\u1ec7n cho m\u1ed9t... <a href=\"https:\/\/seo.london\/viet\/toi-co-nen-xoa-noi-dung-cu-tren-trang-web-cua-minh-khong\/\">c\u0169<\/a> Thu\u1eadt to\u00e1n c\u1ee7a Google tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng c\u00e1c trang web d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn, trong \u0111\u00f3 \u2019link equity\" m\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb n\u1ed9i t\u1ea1i \u0111\u01b0\u1ee3c chia s\u1ebb th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-does-every-link-pass-on-equal-link-equity\"><span class=\"ez-toc-section\" id=\"3does-every-link-pass-on-equal-link-equity\"><\/span>3. M\u1ed7i li\u00ean k\u1ebft c\u00f3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) nh\u01b0 nhau kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft (link equity) nh\u01b0 nhau. Nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb li\u00ean k\u1ebft \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh khi truy\u1ec1n qua m\u1ed9t li\u00ean k\u1ebft, bao g\u1ed3m nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u1ed9i dung \u0111\u01b0\u1ee3c li\u00ean k\u1ebft, \u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n (domain authority) c\u1ee7a trang web li\u00ean k\u1ebft v\u00e0 kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4what-does-%e2%80%9cnot-passing%e2%80%9d-link-equity-mean\"><\/span>4. \u201cKh\u00f4ng chuy\u1ec3n giao\u201d quy\u1ec1n li\u00ean k\u1ebft c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 li\u00ean k\u1ebft thu\u1ed9c lo\u1ea1i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u2018nofollow\u2019. Nh\u1eefng li\u00ean k\u1ebft n\u00e0y \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac sao cho kh\u00f4ng truy\u1ec1n b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb li\u00ean k\u1ebft n\u00e0o t\u1eeb trang g\u1ed1c sang trang \u0111\u00edch. C\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean website th\u01b0\u1eddng s\u1eed d\u1ee5ng thu\u1ed9c t\u00ednh \u2018nofollow\u2019 ch\u1ee7 y\u1ebfu cho n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 ho\u1eb7c n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e2y gi\u1edd khi b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c SEO, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 theo d\u00f5i li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 ngo\u1ea1i b\u1ed9 ho\u1eb7c c\u1ea3i thi\u1ec7n ki\u1ebfn tr\u00fac th\u00f4ng tin c\u1ee7a trang web \u0111\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n trong cu\u1ed9c \u0111ua k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y! H\u00e3y nh\u1edb: Ch\u00eca kh\u00f3a n\u1eb1m \u1edf vi\u1ec7c th\u1ef1c h\u00e0nh \u0111\u1ec1u \u0111\u1eb7n v\u00e0 tri\u1ec3n khai ki\u00ean nh\u1eabn.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong l\u0129nh v\u1ef1c T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (SEO), c\u00f3 r\u1ea5t nhi\u1ec1u thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. M\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef th\u01b0\u1eddng g\u00e2y tranh c\u00e3i l\u00e0 \u201cLink equity\u201d. N\u1ebfu b\u1ea1n t\u1eebng c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i tr\u01b0\u1edbc nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y, th\u00ec \u0111\u1eebng lo l\u1eafng n\u1eefa! H\u01b0\u1edbng d\u1eabn chi ti\u1ebft n\u00e0y nh\u1eb1m gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1i ni\u1ec7m \u201cLink equity\u201d v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 [\u2026]<\/p>","protected":false},"author":6,"featured_media":31424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-31422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Link Equity - SEO.London<\/title>\n<meta name=\"description\" content=\"Boost your website&#039;s ranking with the power of Link Equity. 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