{"id":22336,"date":"2022-08-09T20:17:30","date_gmt":"2022-08-09T20:17:30","guid":{"rendered":"https:\/\/seo.london\/?p=22336"},"modified":"2022-12-28T09:06:19","modified_gmt":"2022-12-28T09:06:19","slug":"de-cap-den-thuong-hieu-trong-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/","title":{"rendered":"\u0110\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/seo.london\/viet\/seo-ngoai-trang-la-gi\/\">Ngo\u00e0i trang<\/a> <a href=\"https:\/\/seo.london\/viet\/\">T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/a>: <a href=\"https:\/\/seo.london\/viet\/xay-dung-lien-ket-cach-lam-nhung-dieu-nen-lam-va-khong-nen-lam\/\">G\u00ec<\/a> Nh\u1eefng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 ch\u00fang \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o? <a href=\"https:\/\/seo.london\/viet\/cach-thuc-hien-tim-kiem-nang-cao-tren-google\/\">T\u00ecm ki\u1ebfm<\/a> X\u1ebfp h\u1ea1ng?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) ngo\u00e0i trang kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ng\u01b0\u1ee3c; n\u00f3 c\u00f2n bao g\u1ed3m vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u1ed5 sung cho c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c c\u1ee7a trang web, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO ngo\u00e0i trang to\u00e0n di\u1ec7n h\u01a1n. <a href=\"https:\/\/seo.london\/viet\/chien-luoc-seo-tai-london\/\">chi\u1ebfn l\u01b0\u1ee3c<\/a>. Ch\u00ednh x\u00e1c th\u00ec \"brand mentions\" l\u00e0 g\u00ec, v\u00e0 ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-basics-of-brand-mentions\"><\/span>C\u01a1 b\u1ea3n v\u1ec1 vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"B\u1eadt\/T\u1eaft M\u1ee5c l\u1ee5c\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">B\u1eadt\/T\u1eaft<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/#the-basics-of-brand-mentions\" title=\"C\u01a1 b\u1ea3n v\u1ec1 vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u\">C\u01a1 b\u1ea3n v\u1ec1 vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/#contextual-backlinks\" title=\"Li\u00ean k\u1ebft ng\u01b0\u1ee3c theo ng\u1eef c\u1ea3nh\">Li\u00ean k\u1ebft ng\u01b0\u1ee3c theo ng\u1eef c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/#direct-traffic\" title=\"L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp\">L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/#brand-mentions-and-authority\" title=\"\u0110\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn\">\u0110\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/#local-search-rankings\" title=\"X\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng\">X\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/#positive-sentiment-in-brand-mention\" title=\"C\u1ea3m x\u00fac t\u00edch c\u1ef1c trong c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u\">C\u1ea3m x\u00fac t\u00edch c\u1ef1c trong c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/#identify-backlink-opportunities\" title=\"X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ng\u01b0\u1ee3c\">X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ng\u01b0\u1ee3c<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t tham chi\u1ebfu tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Trang web c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Khi ai \u0111\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn, trang web c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ho\u1eb7c kh\u00f4ng li\u00ean k\u1ebft. M\u1ed9t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft l\u00e0 m\u1ed9t li\u00ean k\u1ebft ng\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 lo\u1ea1i li\u00ean k\u1ebft ng\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0m v\u0103n b\u1ea3n c\u00f3 th\u1ec3 nh\u1ea5p chu\u1ed9t. <a href=\"https:\/\/seo.london\/viet\/anchor-text-la-gi\/\">v\u0103n b\u1ea3n neo<\/a>. M\u1ed9t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng li\u00ean k\u1ebft l\u00e0 m\u1ed9t \u0111o\u1ea1n v\u0103n b\u1ea3n ch\u1ee9a t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"contextual-backlinks\"><\/span>Li\u00ean k\u1ebft ng\u01b0\u1ee3c theo ng\u1eef c\u1ea3nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft th\u01b0\u1eddng l\u00e0 c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c c\u00f3 ng\u1eef c\u1ea3nh, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean v\u00f4 c\u00f9ng h\u1eefu \u00edch cho SEO. Tuy nhi\u00ean, ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i ri\u00eang l\u1ebb. Thay v\u00e0o \u0111\u00f3, c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i trong c\u00e1c b\u00e0i vi\u1ebft ho\u1eb7c n\u1ed9i dung l\u1edbn h\u01a1n. <a href=\"https:\/\/seo.london\/viet\/dich-vu-tiep-thi-noi-dung-va-toi-uu-hoa-cong-cu-tim-kiem-seo\/\">n\u1ed9i dung<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft trong <a href=\"https:\/\/seo.london\/viet\/blog-co-tot-cho-seo-khong\/\">blog<\/a> b\u00e0i \u0111\u0103ng, <a href=\"https:\/\/seo.london\/viet\/cach-viet-bai-viet-toi-uu-hoa-seo\/\">b\u00e0i vi\u1ebft<\/a>, kh\u00e1ch h\u00e0ng <a href=\"https:\/\/seo.london\/viet\/danh-gia-seo-dia-phuong\/\">\u0110\u00e1nh gi\u00e1<\/a>, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tin t\u1ee9c <a href=\"https:\/\/seo.london\/viet\/cach-su-dung-google-web-stories\/\">c\u00e2u chuy\u1ec7n<\/a>. V\u00ec ch\u00fang \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i trong c\u00e1c n\u1ed9i dung c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n, ch\u00fang \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 li\u00ean k\u1ebft ng\u01b0\u1ee3c theo ng\u1eef c\u1ea3nh. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 cao li\u00ean k\u1ebft ng\u01b0\u1ee3c theo ng\u1eef c\u1ea3nh h\u01a1n so v\u1edbi li\u00ean k\u1ebft ng\u01b0\u1ee3c \u0111\u1ed9c l\u1eadp. Do \u0111\u00f3, trang web c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft ng\u01b0\u1ee3c theo ng\u1eef c\u1ea3nh h\u01a1n b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n nhi\u1ec1u \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"direct-traffic\"><\/span>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ngay c\u1ea3 nh\u1eefng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng li\u00ean k\u1ebft c\u0169ng l\u00e0 <a href=\"https:\/\/seo.london\/viet\/cap-nhat-noi-dung-huu-ich\/\">h\u1eefu \u00edch<\/a> cho SEO. C\u00f3 m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft v\u00e0 <a href=\"https:\/\/seo.london\/viet\/tim-kiem-truc-tiep-so-voi-tim-kiem-tu-nhien\/\">tr\u1ef1c ti\u1ebfp<\/a> L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. C\u00e0ng nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng li\u00ean k\u1ebft tr\u00ean trang web c\u1ee7a b\u1ea1n, trang web \u0111\u00f3 s\u1ebd t\u1ea1o ra c\u00e0ng nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean. T\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp n\u00e0y s\u1ebd <a href=\"https:\/\/seo.london\/viet\/cach-tang-luu-luong-truy-cap-website-ma-khong-can-seo\/\">t\u0103ng<\/a> T\u01b0\u01a1ng t\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n. Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n, v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng trang web c\u1ee7a b\u1ea1n cao h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch nh\u1eadp URL c\u1ee7a trang web v\u00e0o tr\u00ecnh duy\u1ec7t web. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb li\u00ean k\u1ebft bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb li\u00ean k\u1ebft bao g\u1ed3m c\u00e1c nh\u1ea5p chu\u1ed9t t\u1eeb c\u00e1c trang web b\u00ean ngo\u00e0i, trong khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp bao g\u1ed3m vi\u1ec7c nh\u1eadp URL tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 <a href=\"https:\/\/seo.london\/viet\/toi-co-the-tu-hoc-seo-khong\/\">h\u1ecdc<\/a> V\u1ec1 trang web c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng li\u00ean k\u1ebft. \u0110\u1ea7u ti\u00ean, h\u1ecd s\u1ebd th\u1ea5y t\u00ean trang web c\u1ee7a b\u1ea1n, <a href=\"https:\/\/seo.london\/viet\/dich-vu-seo-chuyen-nghiep\/\">n\u00e0o<\/a> C\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o trang web c\u1ee7a b\u1ea1n. Ti\u1ebfp theo, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadp URL trang web c\u1ee7a b\u1ea1n v\u00e0o tr\u00ecnh duy\u1ec7t web c\u1ee7a h\u1ecd. Ngo\u00e0i ra, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm tr\u00ean Google v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, sau \u0111\u00f3 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o, vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft s\u1ebd t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 do \u0111\u00f3, t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand-mentions-and-authority\"><\/span>\u0110\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ed1 l\u1ea7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u00ean <a href=\"https:\/\/seo.london\/viet\/cach-tim-chi-so-uy-tin-ten-mien\/\">quy\u1ec1n h\u1ea1n<\/a>. C\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft truy\u1ec1n t\u1ea3i uy t\u00edn c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft th\u00f4ng qua c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd, m\u00e0 h\u1ecd s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3... <a href=\"https:\/\/seo.london\/viet\/lam-the-nao-de-kiem-tra-thu-hang-seo-cua-toi\/\">x\u1ebfp h\u1ea1ng<\/a> Trang web c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft \u0111\u01b0\u1ee3c x\u1eed l\u00fd kh\u00e1c nhau b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, ch\u00fang v\u1eabn truy\u1ec1n t\u1ea3i uy t\u00edn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 n\u0103m tr\u01b0\u1edbc, Google \u0111\u00e3 n\u1ed9p \u0111\u01a1n \u0111\u0103ng k\u00fd b\u1eb1ng s\u00e1ng ch\u1ebf cho m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p x\u1ebfp h\u1ea1ng m\u1edbi. \u0110\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u1eb1ng s\u00e1ng ch\u1ebf Panda, n\u00f3 t\u1eadp trung v\u00e0o c\u00e1c li\u00ean k\u1ebft ng\u1ee5 \u00fd. C\u00e1c li\u00ean k\u1ebft ng\u1ee5 \u00fd v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft. Ch\u00fang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t trang web ho\u1eb7c t\u00e0i nguy\u00ean tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1ch nh\u1eafc \u0111\u1ebfn n\u00f3. D\u1ef1a tr\u00ean b\u1eb1ng s\u00e1ng ch\u1ebf Panda, Google c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u00ednh to\u00e1n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"local-search-rankings\"><\/span>X\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0103ng c\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap trang web c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n cho <a href=\"https:\/\/seo.london\/viet\/su-dung-danh-gia-truc-tuyen\/\">\u0111\u1ecba ph\u01b0\u01a1ng<\/a> T\u00ecm ki\u1ebfm. N\u1ebfu b\u1ea1n s\u1edf h\u1eefu ho\u1eb7c \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng <a href=\"https:\/\/seo.london\/viet\/tai-sao-doanh-nghiep-cua-toi-khong-hien-thi-tren-google-maps\/\">kinh doanh<\/a>, B\u1ea1n n\u00ean t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a doanh nghi\u1ec7p m\u00ecnh cho <a href=\"https:\/\/seo.london\/viet\/cac-yeu-to-anh-huong-den-thu-hang-tren-google-maps\/\">SEO \u0111\u1ecba ph\u01b0\u01a1ng<\/a>. C\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 SEO \u0111\u1ecba ph\u01b0\u01a1ng. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u00ednh to\u00e1n th\u1ee9 h\u1ea1ng cho c\u00e1c t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t b\u00e1o c\u00e1o do BrightLocal c\u00f4ng b\u1ed1 cho th\u1ea5y \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 SEO \u0111\u1ecba ph\u01b0\u01a1ng h\u00e0ng \u0111\u1ea7u cho c\u1ea3 Local Pack v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ti\u00eau chu\u1ea9n c\u1ee7a Google. \u0110i\u1ec1u n\u00e0y l\u00e0 do \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. M\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u0103ng \u0111\u00e1nh gi\u00e1 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn s\u1ebd t\u1ea1o ra m\u1ed9t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Khi Google ph\u00e1t hi\u1ec7n nh\u1eefng \u0111\u00e1nh gi\u00e1 n\u00e0y, n\u00f3 c\u00f3 th\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"positive-sentiment-in-brand-mention\"><\/span>C\u1ea3m x\u00fac t\u00edch c\u1ef1c trong c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t c\u00e1ch kh\u00e1c m\u00e0 vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm l\u00e0 th\u00f4ng qua vi\u1ec7c t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c. <a href=\"https:\/\/seo.london\/viet\/phan-tich-cam-xuc\/\">c\u1ea3m x\u00fac<\/a>. C\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 c\u00e1ch h\u1ecd \u0111\u00e1nh gi\u00e1 v\u1ec1 trang web c\u1ee7a b\u1ea1n. C\u1ea3m nh\u1eadn n\u00e0y c\u00f3 th\u1ec3 t\u00edch c\u1ef1c ho\u1eb7c c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i. V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u00edch trang web c\u1ee7a b\u1ea1n v\u00e0 coi n\u00f3 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c h\u1eefu \u00edch, h\u1ecd c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 trang web c\u1ee7a b\u1ea1n theo h\u01b0\u1edbng t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng chia s\u1ebb \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1c trang web tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c cho trang web c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Mi\u1ec5n l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, <a href=\"https:\/\/seo.london\/viet\/cac-tin-hieu-trai-nghiem-trang-la-gi\/\">kinh nghi\u1ec7m<\/a>, H\u1ecd n\u00ean khen ng\u1ee3i trang web c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u00ecnh lu\u1eadn tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, nh\u00f3m th\u1ea3o lu\u1eadn ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 khen ng\u1ee3i trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd nh\u1eadn ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi trang web c\u1ee7a b\u1ea1n. Theo Awario, c\u1ea3m x\u00fac l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng. C\u1ea3m x\u00fac t\u00edch c\u1ef1c l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng th\u00edch trang web c\u1ee7a b\u1ea1n. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm mu\u1ed1n cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, do \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"identify-backlink-opportunities\"><\/span>X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ng\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ng\u01b0\u1ee3c. M\u1ed9t s\u1ed1 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u00e3 li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 nguy\u00ean c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 li\u00ean k\u1ebft. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a c\u00f3 li\u00ean k\u1ebft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t s\u1ed1 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft tr\u00ean trang web c\u1ee7a m\u00ecnh th\u00e0nh \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n ph\u00e1t hi\u1ec7n m\u1ed9t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog, h\u00e3y li\u00ean h\u1ec7 v\u1edbi t\u00e1c gi\u1ea3 blog \u0111\u1ec3 y\u00eau c\u1ea7u m\u1ed9t li\u00ean k\u1ebft ng\u01b0\u1ee3c. H\u1ea7u h\u1ebft c\u00e1c t\u00e1c gi\u1ea3 blog s\u1ebd \u0111\u1ed3ng \u00fd ti\u1ebfp t\u1ee5c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n trong c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft th\u00e0nh c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm ra ch\u00fang. R\u1ea5t ti\u1ebfc, c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c kh\u00f4ng c\u00f3 li\u00ean k\u1ebft kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u00ecm th\u1ea5y. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ki\u1ec3m tra li\u00ean k\u1ebft ng\u01b0\u1ee3c \u0111\u1ec3 t\u00ecm c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft, nh\u01b0ng b\u1ea1n s\u1ebd ph\u1ea3i s\u1eed d\u1ee5ng m\u1ed9t gi\u1ea3i ph\u00e1p kh\u00e1c \u0111\u1ec3 t\u00ecm c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 li\u00ean k\u1ebft b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a trang web v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a n\u00f3 tr\u00ean Google. Tuy nhi\u00ean, gi\u1ea3i ph\u00e1p \u0111\u01a1n gi\u1ea3n h\u01a1n l\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u. D\u1ecbch v\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 qu\u00e9t <a href=\"https:\/\/seo.london\/viet\/seo-cho-cac-cong-ty-cong-nghe-thong-tin\/\">Internet<\/a> \u0110\u1ec3 theo d\u00f5i c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a trang web c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 <a href=\"https:\/\/seo.london\/viet\/cach-theo-doi-thu-hang-tu-khoa\/\">theo d\u00f5i<\/a> S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean k\u1ebft v\u00e0 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft tr\u00ean trang web c\u1ee7a b\u1ea1n, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u00ecm ki\u1ebfm <a href=\"https:\/\/seo.london\/viet\/url-than-thien-voi-seo\/\">\u0110\u1ecba ch\u1ec9 URL<\/a> n\u01a1i c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO c\u00f3 hai kh\u00eda c\u1ea1nh: <a href=\"https:\/\/seo.london\/viet\/tai-sao-seo-tren-trang-lai-quan-trong\/\">tr\u00ean trang<\/a> v\u00e0 ngo\u00e0i trang. Ch\u1ec9 th\u1ef1c hi\u1ec7n <a href=\"https:\/\/seo.london\/viet\/khoang-trong-noi-dung-2\/\">T\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean trang<\/a> \u0110\u00f3 l\u00e0 c\u00f4ng th\u1ee9c d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. T\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean bao qu\u00e1t c\u1ea3 hai m\u1eb7t c\u1ee7a SEO. SEO ngo\u00e0i trang bao g\u1ed3m c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c c\u00f3 ng\u1eef c\u1ea3nh, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp, uy t\u00edn, SEO \u0111\u1ecba ph\u01b0\u01a1ng, c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00e0 c\u01a1 h\u1ed9i li\u00ean k\u1ebft ng\u01b0\u1ee3c.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO ngo\u00e0i trang: Brand mentions l\u00e0 g\u00ec v\u00e0 ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o? SEO ngo\u00e0i trang (Off-page SEO) kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 x\u00e2y d\u1ef1ng backlink; n\u00f3 c\u00f2n bao g\u1ed3m c\u1ea3 brand mentions. Vi\u1ec7c ph\u00e1t tri\u1ec3n brand mentions c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a website. Brand mentions s\u1ebd b\u1ed5 sung cho c\u00e1c backlink c\u1ee7a website, t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO ngo\u00e0i trang to\u00e0n di\u1ec7n h\u01a1n. [\u2026]<\/p>","protected":false},"author":6,"featured_media":22337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Mentions and SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"The Basics of Brand Mentions - What Are Brand Mentions and How Do They Affect Search Rankings via SEO.London\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Mentions and SEO\" \/>\n<meta property=\"og:description\" content=\"Off-Page SEO: What Are Brand Mentions and How Do They Affect Search Rankings? Off-page search engine optimization (SEO) involves more than just building\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-09T20:17:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T09:06:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/brand-mentions-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0110\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 SEO - SEO.London","description":"C\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u - \u0110\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o th\u00f4ng qua SEO.London","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/","og_locale":"vi_VN","og_type":"article","og_title":"Brand Mentions and SEO","og_description":"Off-Page SEO: What Are Brand Mentions and How Do They Affect Search Rankings? Off-page search engine optimization (SEO) involves more than just building","og_url":"https:\/\/seo.london\/viet\/de-cap-den-thuong-hieu-trong-seo\/","og_site_name":"SEO.London","article_published_time":"2022-08-09T20:17:30+00:00","article_modified_time":"2022-12-28T09:06:19+00:00","og_image":[{"width":800,"height":440,"url":"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/brand-mentions-seo.png","type":"image\/png"}],"author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lukasz Zelezny","Est. reading time":"5 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/ru-ru\/brand-mentions-seo\/","url":"https:\/\/seo.london\/brand-mentions-seo\/","name":"\u0110\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 SEO - SEO.London","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.london\/brand-mentions-seo\/#primaryimage"},"image":{"@id":"https:\/\/seo.london\/brand-mentions-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/brand-mentions-seo.png","datePublished":"2022-08-09T20:17:30+00:00","dateModified":"2022-12-28T09:06:19+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"C\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u - \u0110\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o th\u00f4ng qua SEO.London","breadcrumb":{"@id":"https:\/\/seo.london\/brand-mentions-seo\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/brand-mentions-seo\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/seo.london\/brand-mentions-seo\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/brand-mentions-seo.png","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/brand-mentions-seo.png","width":800,"height":440,"caption":"brand mentions seo"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/brand-mentions-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"Brand Mentions and SEO"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"C\u00f4ng ty T\u01b0 v\u1ea5n v\u00e0 Chuy\u00ean gia SEO h\u00e0ng \u0111\u1ea7u t\u1ea1i London, V\u01b0\u01a1ng qu\u1ed1c Anh - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 Chuy\u00ean gia t\u01b0 v\u1ea5n SEO sinh s\u1ed1ng t\u1ea1i London, t\u1eebng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty nh\u01b0 Zoopla, uSwitch, Mashable, Thomson Reuters v\u00e0 nhi\u1ec1u c\u00f4ng ty kh\u00e1c. Thu\u00ea Lukasz Zelezny (MCIM, F IDM)","url":"https:\/\/seo.london\/viet\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/posts\/22336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/comments?post=22336"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/posts\/22336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/media\/22337"}],"wp:attachment":[{"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/media?parent=22336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/categories?post=22336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/viet\/wp-json\/wp\/v2\/tags?post=22336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}