{"id":18151,"date":"2022-05-05T23:57:01","date_gmt":"2022-05-05T23:57:01","guid":{"rendered":"https:\/\/seo.london\/?p=18151"},"modified":"2022-12-28T09:34:45","modified_gmt":"2022-12-28T09:34:45","slug":"arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi","status":"publish","type":"post","link":"https:\/\/seo.london\/tr\/arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi\/","title":{"rendered":"Arama Motorlar\u0131nda S\u0131ralamaya Giren \u0130\u00e7erik Nas\u0131l Ara\u015ft\u0131r\u0131l\u0131r ve Geli\u015ftirilir?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">S\u0131ralama s\u00f6z konusu oldu\u011funda <a href=\"https:\/\/seo.london\/tr\/googleda-gelismis-arama-nasil-yapilir\/\">arama<\/a> motorlar\u0131, \u00f6nemi <a href=\"https:\/\/seo.london\/tr\/seo-optimizasyonlu-icerik-nasil-yazilir\/\">kaliteli i\u00e7erik<\/a> y\u0131llar i\u00e7inde artm\u0131\u015ft\u0131r. \u00c7ok uzun zaman \u00f6nce, genellikle spun <a href=\"https:\/\/seo.london\/tr\/seo-optimizasyonlu-makaleler-nasil-yazilir\/\">Makaleler<\/a> olduk\u00e7a \u00f6nemli anahtar kelimelerde s\u0131ralama. Bununla birlikte, \u00e7e\u015fitli manuel ve algoritma kontrolleri sayesinde art\u0131k daha az say\u0131da d\u00fc\u015f\u00fck kaliteli makale \u00e7atlaklardan ge\u00e7mektedir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yaratmak <a href=\"https:\/\/seo.london\/tr\/i%cc%87ceri%cc%87k-pazarlama-seo-hi%cc%87zmetleri%cc%87\/\">\u0130\u00e7erik<\/a> bireyler ve k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in hala m\u00fcmk\u00fcn olsa da, baz\u0131 standart uygulamalar\u0131 takip etmeleri gerekir. A\u015fa\u011f\u0131daki teknikler a\u015fa\u011f\u0131dakileri garanti edemez <a href=\"https:\/\/seo.london\/tr\/seo-ajansi-londra\/\">\u00fcst<\/a> arama s\u0131ralamalar\u0131, etkili bir arama motoru i\u00e7in temel olu\u015fturmaya yard\u0131mc\u0131 olurlar. <a href=\"https:\/\/seo.london\/tr\/\">SEO<\/a> kampanya. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"keyword-research\"><\/span>Anahtar Kelime Ara\u015ft\u0131rmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7erik Tablosunu De\u011fi\u015ftir\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Ge\u00e7i\u015f<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/tr\/arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi\/#keyword-research\" title=\"Anahtar Kelime Ara\u015ft\u0131rmas\u0131\">Anahtar Kelime Ara\u015ft\u0131rmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/tr\/arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi\/#analyze-the-top-results\" title=\"En \u0130yi Sonu\u00e7lar\u0131 Analiz Edin\">En \u0130yi Sonu\u00e7lar\u0131 Analiz Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/tr\/arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi\/#structure-content\" title=\"Yap\u0131 \u0130\u00e7eri\u011fi\">Yap\u0131 \u0130\u00e7eri\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/tr\/arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi\/#use-a-readable-url\" title=\"Okunabilir Bir URL Kullan\u0131n\">Okunabilir Bir URL Kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/tr\/arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi\/#add-internal-and-outbound-links\" title=\"Dahili ve Giden Ba\u011flant\u0131lar Ekleyin\">Dahili ve Giden Ba\u011flant\u0131lar Ekleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/tr\/arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi\/#include-images-or-video\" title=\"Resim veya Video Ekleyin\">Resim veya Video Ekleyin<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/tr\/meta-anahtar-kelimeler-nedir\/\">Anahtar Kelime<\/a> <a href=\"https:\/\/seo.london\/tr\/bilgi-tabani\/anahtar-kelime-arastirma-in-seo\/\">ara\u015ft\u0131rma<\/a> denemek i\u00e7in zaman kaybetmemenizi sa\u011flaman\u0131n bir yoludur. <a href=\"https:\/\/seo.london\/tr\/seo-siralamalarimi-nasil-kontrol-ederim\/\">r\u00fctbe<\/a> d\u00fc\u015f\u00fck kaliteli anahtar kelimeler i\u00e7in. \u00c7e\u015fitli anahtar kelimeler \u00e7ok say\u0131da <a href=\"https:\/\/seo.london\/tr\/yuksek-hacimli-dusuk-rekabet-anahtar-kelimeler-nasil-bulunur\/\">arama hacmi<\/a>ama onlar da <a href=\"https:\/\/seo.london\/tr\/kuresel-seo\/\">geni\u015f<\/a> ve odaktan yoksun. Alternatif olarak, k\u00fc\u00e7\u00fck bir arama terimi bulabilirsiniz <a href=\"https:\/\/seo.london\/tr\/raki%cc%87p-anali%cc%87z-araclari\/\">rekabet<\/a>ama al\u0131c\u0131 niyeti yok. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Anahtar Kelime Planlay\u0131c\u0131'y\u0131 kullanarak beyin f\u0131rt\u0131nas\u0131 yap\u0131n <a href=\"https:\/\/seo.london\/tr\/blog-fikirleri-nasil-bulunur\/\">fikirler<\/a> ve anahtar kelimeleri aramaya ba\u015flay\u0131n. Daha fazla veri elde etmek i\u00e7in Ahrefs gibi bir ara\u00e7 da kullanabilirsiniz; bu sayede kullan\u0131c\u0131lar\u0131n internette arad\u0131\u011f\u0131 alakal\u0131 terimleri bulabilirsiniz. \u0130\u015fletmeler bir anahtar kelimeye reklam vermek i\u00e7in \u00f6deme yap\u0131yorsa, bunun ticari bir de\u011feri oldu\u011funu varsayabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"analyze-the-top-results\"><\/span>En \u0130yi Sonu\u00e7lar\u0131 Analiz Edin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7erik olu\u015fturmaya ba\u015flamadan \u00f6nce, \u00fcst s\u0131ralarda yer alan mevcut sitelere bakmak \u00f6nemlidir. Baz\u0131 ortak noktalar g\u00f6rmelisiniz <a href=\"https:\/\/seo.london\/tr\/anahtar-kelimeleri-bulmak-icin-google-trend-nasil-kullanilir\/\">trendler<\/a> \u00fcretti\u011finiz i\u00e7eri\u011fi \u015fekillendirmenize yard\u0131mc\u0131 olabilir. \u00d6rne\u011fin, bir arama teriminin s\u0131ralamas\u0131nda baz\u0131 videolar olabilir, bu nedenle kendi i\u00e7eri\u011finizi olu\u015fturmak iyi bir fikir olabilir <a href=\"https:\/\/seo.london\/tr\/videolar-seo-icin-iyi-mi\/\">Video<\/a> \u0130\u00e7erik. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, mevcut i\u00e7erikten daha fazla de\u011fere sahip bir \u015fey yaratmay\u0131 hedeflemeli ve mevcut sonu\u00e7lar\u0131 a\u015fma olas\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131rmal\u0131s\u0131n\u0131z. \u0130yile\u015ftirmeler bir\u00e7ok \u015fekilde olabilir, ancak bunlar genellikle daha uzun ve daha ayr\u0131nt\u0131l\u0131 i\u00e7erik, daha kullan\u0131c\u0131 dostu tasar\u0131m ve ek multimedya eklemeyi i\u00e7erir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"structure-content\"><\/span>Yap\u0131 \u0130\u00e7eri\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi bir i\u00e7erik, arama motorlar\u0131na ve okuyuculara hitap edecek \u015fekilde yap\u0131land\u0131r\u0131l\u0131r. \u00d6rne\u011fin bir makalede alt ba\u015fl\u0131klar veya madde i\u015faretleri bulunmal\u0131d\u0131r. <a href=\"https:\/\/seo.london\/tr\/seo-olmadan-web-si%cc%87teni%cc%87zi%cc%87n-trafi%cc%87gi%cc%87ni%cc%87-nasil-artirirsiniz\/\">art\u0131\u015f<\/a> okunabilirlik. \u00c7evreleyen metnin \u00e7o\u011fu, ana anahtar kelimenizle ilgili kelime ve ifadeleri i\u00e7erecektir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, senin <a href=\"https:\/\/seo.london\/tr\/seo-sayfa-basligi\/\">ba\u015fl\u0131k<\/a> etiketi ve <a href=\"https:\/\/seo.london\/tr\/meta-aciklamalari-nasil-yazilir\/\">meta a\u00e7\u0131klama<\/a> sitenizi ziyaret edip etmemeyi d\u00fc\u015f\u00fcnen arama yapanlara hitap etmelidir. Daha uzun i\u00e7erikler i\u00e7in, makalenin her b\u00f6l\u00fcm\u00fcne kolay eri\u015fim sa\u011flayan bir men\u00fc eklemeyi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"use-a-readable-url\"><\/span>Okunabilir Bir URL Kullan\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okunabilir bir URL, baz\u0131 SEO avantajlar\u0131na sahip olabilir ve ayn\u0131 zamanda arama motorlar\u0131ndan daha y\u00fcksek t\u0131klama oranlar\u0131n\u0131 te\u015fvik edebilir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131lar\u0131 <a href=\"https:\/\/seo.london\/tr\/seo-dostu-urller\/\">URL'ler<\/a> t\u00fcm ba\u015fl\u0131k etiketini al\u0131r veya kendi benzersiz <a href=\"https:\/\/seo.london\/tr\/makale-formati-ve-makale-yapisi\/\">yap\u0131<\/a>. Ancak SEO a\u00e7\u0131s\u0131ndan URL ana anahtar kelimeyi veya muhtemelen biraz geni\u015fletilmi\u015f bir versiyonunu i\u00e7ermelidir. Okuyucular \u015funlar\u0131 anlamal\u0131d\u0131r <a href=\"https:\/\/seo.london\/tr\/baglanti-kurma-nasil-yapilir-ne-yapilmaz\/\">ne<\/a> i\u00e7erikle ilgili olmal\u0131, ancak gereksiz s\u00f6zc\u00fckler yaz\u0131y\u0131 kar\u0131\u015ft\u0131rmamal\u0131d\u0131r. <a href=\"https:\/\/seo.london\/tr\/fiziksel-adres-olmadan-yerel-seo\/\">adres<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"add-internal-and-outbound-links\"><\/span>Dahili ve Giden Ba\u011flant\u0131lar Ekleyin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Taraman\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 <a href=\"https:\/\/seo.london\/tr\/sayfa-deneyimi-sinyalleri-nelerdir\/\">deneyim<\/a> aras\u0131nda hareket edebilme yetene\u011fidir. <a href=\"https:\/\/seo.london\/tr\/tek-sayfali-web-siteleri-seo-icin-iyi-mi\/\">bir sayfa<\/a> ve ayn\u0131 sitede veya harici bir sitede olsun, ba\u015fka bir site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arama motorlar\u0131 bunun fark\u0131ndad\u0131r, bu da etkili ba\u011flant\u0131lar\u0131n SEO i\u00e7in \u00f6nemini ortaya koymaktad\u0131r. Arama motorlar\u0131 i\u00e7in i\u00e7erik olu\u015ftururken ziyaret\u00e7ileri tek bir sayfada tutmaya \u00e7al\u0131\u015fmaktan ka\u00e7\u0131n\u0131n ve uygun yerlerde ba\u011flant\u0131lar kullan\u0131n. Kendi sitenizdeki ilgili sayfalara baz\u0131 ba\u011flant\u0131lar ekleyin, ancak a\u015fa\u011f\u0131dakilere de ba\u011flant\u0131 verin <a href=\"https:\/\/seo.london\/tr\/domain-otoritesi-nasil-bulunur\/\">Otorite<\/a> Ara\u015ft\u0131r\u0131lm\u0131\u015f materyallere veya kritik verilere at\u0131fta bulundu\u011funuzda siteler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"include-images-or-video\"><\/span>Resim veya Video Ekleyin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video ekleme veya <a href=\"https:\/\/seo.london\/tr\/google-gorselleri-indekslemiyor\/\">g\u00f6r\u00fcnt\u00fcler<\/a> bir makaleye eklemek, deneyimi iyile\u015ftiren g\u00f6rsel bir unsur olu\u015fturarak i\u00e7eri\u011fi geli\u015ftirebilir. Bir video veya infografi\u011fe dayal\u0131 bir sayfa olu\u015fturuyorsan\u0131z, metin a\u00e7\u0131klamalar\u0131 da ekleyin. Ama\u00e7, her t\u00fcr ziyaret\u00e7inin ihtiya\u00e7lar\u0131na uygun kapsaml\u0131 bir sayfa sunmakt\u0131r. Ancak, ekledi\u011finiz i\u00e7eri\u011fin mant\u0131kl\u0131 oldu\u011fundan emin olun ve s\u0131k kar\u015f\u0131la\u015f\u0131lan <a href=\"https:\/\/seo.london\/tr\/kucuk-i%cc%87sletme-pazarlama-hatalari\/\">hata<\/a> Sayfaya hi\u00e7bir \u015fey katmayan alakas\u0131z stok g\u00f6rseller eklemekten vazge\u00e7in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etkili bir \u015fekilde geli\u015ftirilen ve tan\u0131t\u0131lan do\u011fru i\u00e7erik, aylar hatta y\u0131llar boyunca arama motoru trafi\u011fi sa\u011flayabilir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO her zaman zor olmu\u015ftur, ancak her zamankinden daha az kestirme yol vard\u0131r. Bir amac\u0131 olan i\u00e7erik olu\u015fturmak i\u00e7in zaman ay\u0131rmak en iyi sonu\u00e7lar\u0131 sunarken, ara\u015ft\u0131rma ve geli\u015ftirme de arama motorlar\u0131n\u0131n ve hedef kitlenizin istediklerini sunman\u0131z\u0131 sa\u011flayacakt\u0131r. Kaliteli i\u00e7erik her b\u00fcy\u00fckl\u00fckteki i\u015fletmenin geli\u015fmesini sa\u011flam\u0131\u015ft\u0131r, ancak olu\u015fturdu\u011funuz her i\u00e7eri\u011fe ba\u015far\u0131l\u0131 olmak i\u00e7in en iyi \u015fans\u0131 vermeniz hayati \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<p>Arama motorlar\u0131nda s\u0131ralama s\u00f6z konusu oldu\u011funda, kaliteli i\u00e7eri\u011fin \u00f6nemi y\u0131llar i\u00e7inde artm\u0131\u015ft\u0131r. \u00c7ok da uzun olmayan bir s\u00fcre \u00f6nce, olduk\u00e7a \u00f6nemli anahtar kelimelerde s\u0131ralamaya giren spun makaleler g\u00f6r\u00fcrd\u00fcn\u00fcz. Ancak, \u00e7e\u015fitli manuel ve algoritma kontrolleri sayesinde art\u0131k daha az say\u0131da d\u00fc\u015f\u00fck kaliteli makale g\u00f6zden ka\u00e7\u0131yor. S\u0131ralamaya giren i\u00e7erik olu\u015fturmak [...]<\/p>","protected":false},"author":6,"featured_media":18152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-18151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Research and Develop Content That Ranks in the Search Engines - SEO.London<\/title>\n<meta name=\"description\" content=\"When it comes to ranking in search engines, the importance of quality content has increased over the years. Not too long ago, you would commonly see spun\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/tr\/arama-motorlarinda-siralamaya-giren-iceriklerin-nasil-arastirilacagi-ve-gelistirilecegi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Research and Develop Content That Ranks in the Search Engines\" \/>\n<meta property=\"og:description\" content=\"When it comes to ranking in search engines, the importance of quality content has increased over the years. 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