{"id":13759,"date":"2021-03-20T11:11:28","date_gmt":"2021-03-20T11:11:28","guid":{"rendered":"https:\/\/seo.london\/?p=13759"},"modified":"2022-12-28T11:44:36","modified_gmt":"2022-12-28T11:44:36","slug":"seo-ve-ux-nasil-uyumlastirilir","status":"publish","type":"post","link":"https:\/\/seo.london\/tr\/seo-ve-ux-nasil-uyumlastirilir\/","title":{"rendered":"SEO ve UX nas\u0131l uyumlu hale getirilir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/tr\/\">SEO<\/a> tamamen <a href=\"https:\/\/seo.london\/tr\/baglanti-kurma-nasil-yapilir-ne-yapilmaz\/\">ne<\/a> eskiden \u00f6yleydi. Eskiden sayfan\u0131z\u0131 anahtar kelimelerle doldurur, birka\u00e7 ba\u011flant\u0131 al\u0131rd\u0131n\u0131z ve i\u015finiz biterdi. G\u00fcn\u00fcm\u00fczde, dikkate al\u0131nmas\u0131 gereken pek \u00e7ok ba\u015fka fakt\u00f6r var.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algoritman\u0131n \u00e7al\u0131\u015fma \u015feklini ger\u00e7ekten sarsan ilk g\u00fcncelleme 2011 Google Panda oldu. Bu, yazarlar\u0131n yaz\u0131lar\u0131n\u0131n kalitesine daha fazla odaklanmalar\u0131n\u0131 sa\u011flayan bir at\u0131l\u0131md\u0131. <a href=\"https:\/\/seo.london\/tr\/seo-optimizasyonlu-blog-nasil-yazilir\/\">yaz\u0131<\/a> anahtar kelimeler yerine. Ayr\u0131ca, 2013 <a href=\"https:\/\/seo.london\/tr\/bilgi-tabani\/google-hummingbird\/\">Sinek Ku\u015fu<\/a> g\u00fcncelleme semantik yakla\u015f\u0131m getirerek yakla\u015f\u0131m\u0131 de\u011fi\u015ftirdi <a href=\"https:\/\/seo.london\/tr\/googleda-gelismis-arama-nasil-yapilir\/\">arama<\/a>. Google E-A-T, uzmanl\u0131\u011fa daha fazla odaklanmam\u0131z\u0131 sa\u011flayan bir di\u011feriydi, <a href=\"https:\/\/seo.london\/tr\/domain-otoritesi-nasil-bulunur\/\">Otorite<\/a>ve g\u00fcven. G\u00fcvenlik, g\u00fcvenilirlik ve otorite \u00f6n plana \u00e7\u0131kt\u0131.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir sonraki \u00f6nemli \u015fey, s\u00f6zde <a href=\"https:\/\/seo.london\/tr\/google-core-web-vitals-nedir\/\">Core Web Vitals<\/a>. Google, Google Sayfa Tasar\u0131m\u0131'n\u0131 \u00f6l\u00e7erek UX'i daha da \u00f6nemli bir s\u0131ralama fakt\u00f6r\u00fc haline getirmeyi planl\u0131yor. <a href=\"https:\/\/seo.london\/tr\/sayfa-deneyimi-sinyalleri-nelerdir\/\">Deneyim<\/a> Sinyal (mobil uyumluluk, HTTPS, g\u00fcvenli tarama), En B\u00fcy\u00fck \u0130\u00e7erik Noktas\u0131, \u0130lk Giri\u015f Gecikmesi ve K\u00fcm\u00fclatif D\u00fczen Kaymas\u0131. Bu, 2021 y\u0131l\u0131n\u0131n May\u0131s ay\u0131nda ger\u00e7e\u011fe d\u00f6n\u00fc\u015fecek ve SEO uzmanlar\u0131 bunun \u015fimdiye kadarki en \u00f6nemli de\u011fi\u015fimlerden biri olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Bu g\u00fcncellemelerin t\u00fcm\u00fc, i\u00e7eriklerin hizalanmas\u0131n\u0131 etkiliyor. <a href=\"https:\/\/miloszkrasinski.com\/ux-vs-seo\/\">UX ve SEO<\/a>.<\/span><\/p>\n<div class=\"lyte-wrapper fourthree\" title=\"SEO ve UX nas\u0131l uyumlu hale getirilir?\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_BPJUIkU2b28\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/BPJUIkU2b28\" \/><meta itemprop=\"duration\" content=\"PT8M39S\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-27T23:15:43Z\" \/><\/div><div id=\"lyte_BPJUIkU2b28\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">SEO ve UX nas\u0131l uyumlu hale getirilir?<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/BPJUIkU2b28\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2F0.jpg\" alt=\"SEO ve UX nas\u0131l uyumlu hale getirilir?\" width=\"420\" height=\"295\" \/><br \/>Bu videoyu YouTube'da izleyin<\/a><\/noscript><meta itemprop=\"description\" content=\"Visit: http:\/\/seo.london\/?utm_source=youtube&amp;utm_medium=referral&amp;utm_campaign=lukaszzelezny&amp;utm_term=howtoalign&amp;utm_content=howtoalign I am a London SEO professional with over 15 years of experience. A UK Search Awards judge, and a former director of organic performance at ZPG (uSwitch.com, Zoopla.co.uk, and Prime Location). Currently running SEO.London consultancy\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-ux-and-seo-and-how-they-affect-each-other\"><\/span><span style=\"font-weight: 400;\">UX ve SEO nedir ve birbirlerini nas\u0131l etkilerler?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7erik Tablosunu De\u011fi\u015ftir\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Ge\u00e7i\u015f<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/tr\/seo-ve-ux-nasil-uyumlastirilir\/#what-are-ux-and-seo-and-how-they-affect-each-other\" title=\"UX ve SEO nedir ve birbirlerini nas\u0131l etkilerler?\">UX ve SEO nedir ve birbirlerini nas\u0131l etkilerler?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/tr\/seo-ve-ux-nasil-uyumlastirilir\/#possible-challenges\" title=\"Olas\u0131 zorluklar\">Olas\u0131 zorluklar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/tr\/seo-ve-ux-nasil-uyumlastirilir\/#arranging-the-perfect-marriage-of-ux-and-seo\" title=\"UX ve SEO&#039;nun m\u00fckemmel evlili\u011finin d\u00fczenlenmesi\">UX ve SEO'nun m\u00fckemmel evlili\u011finin d\u00fczenlenmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/tr\/seo-ve-ux-nasil-uyumlastirilir\/#future-trends\" title=\"Gelecek trendleri\">Gelecek trendleri<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">UX veya Kullan\u0131c\u0131 Deneyimi, ziyaret\u00e7inin web sitenize girdi\u011finde nas\u0131l hissetti\u011fi ve ne yapt\u0131\u011f\u0131ndan olu\u015fur. Bu onlar\u0131n davran\u0131\u015flar\u0131n\u0131 da i\u00e7erir, <a href=\"https:\/\/seo.london\/tr\/bilgi-tabani\/seo-nasil-uzun\/\">ne kadar s\u00fcre<\/a> kald\u0131klar\u0131, hangi ba\u011flant\u0131lara t\u0131klad\u0131klar\u0131 ve web sitenizin genel alg\u0131s\u0131. Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, UX'in odak noktas\u0131 son kullan\u0131c\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO biraz farkl\u0131d\u0131r. Birincil amac\u0131, bir kullan\u0131c\u0131n\u0131n web sitenizi bir arama motoru arac\u0131l\u0131\u011f\u0131yla bulmas\u0131 i\u00e7in uygun y\u00f6nlendirmeleri sa\u011flamakt\u0131r. Bundan sonra ne olaca\u011f\u0131 art\u0131k SEO'cular\u0131 ilgilendirmiyor. Temel fark, taray\u0131c\u0131lar\u0131n web sitesini insanlar\u0131n alg\u0131lad\u0131\u011f\u0131 \u015fekilde alg\u0131lamamas\u0131d\u0131r. <a href=\"https:\/\/seo.london\/tr\/robots-txt-ile-botlar-nasil-engellenir\/\">Botlar<\/a> kaynak koda odaklan\u0131r; kullan\u0131c\u0131lar g\u00f6rsellere ve <a href=\"https:\/\/seo.london\/tr\/i%cc%87ceri%cc%87k-pazarlama-seo-hi%cc%87zmetleri%cc%87\/\">\u0130\u00e7erik<\/a>. SEO, insanlar yerine daha \u00e7ok arama motorunu tatmin etmekle ilgilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ikisi aras\u0131nda adil bir denge kurmak web sitenizin ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Peki insanlar web sitenizi kolayca bulabiliyorsa, k\u00f6t\u00fc tasar\u0131m ve i\u00e7erik nedeniyle hemen ayr\u0131l\u0131yorlarsa ne olur? \u0130\u015fte UX ve SEO'nun kesi\u015fti\u011fi nokta buras\u0131d\u0131r. <a href=\"https:\/\/seo.london\/tr\/i%cc%87ceri%cc%87k-pazarlama-metri%cc%87kleri%cc%87\/\">Metrikler<\/a> gibi <a href=\"https:\/\/seo.london\/tr\/bekleme-suresi-nedir\/\">bekleme s\u00fcresi<\/a> bunun kan\u0131t\u0131d\u0131r. Petra Odak, CMO <\/span><a href=\"https:\/\/betterproposals.io\"><span style=\"font-weight: 400;\">Daha \u0130yi Teklifler<\/span><\/a><span style=\"font-weight: 400;\"> daha fazla yorum: <\/span><i><span style=\"font-weight: 400;\">\"UX'in SEO \u00fczerinde an\u0131nda bir etkisi vard\u0131r. Kullan\u0131c\u0131 deneyimi, bir ziyaret\u00e7inin web sitenizle nas\u0131l etkile\u015fime girdi\u011fidir. Google (ve di\u011fer arama motoru sonu\u00e7lar\u0131) i\u00e7in en \u00f6nemli s\u0131ralama fakt\u00f6rlerinden biri <a href=\"https:\/\/seo.london\/tr\/neden-sitenizin-hemen-cikma-oranini-anlamaniz-gerekiyor\/\">hemen \u00e7\u0131kma oran\u0131<\/a>, <a href=\"https:\/\/seo.london\/tr\/eskort-seo-hi%cc%87zmeti%cc%87\/\">hangi<\/a> yine UX ile ba\u011flant\u0131l\u0131d\u0131r. Ba\u015fka bir deyi\u015fle, kullan\u0131c\u0131 deneyiminiz iyiyse, ziyaret\u00e7iler i\u00e7eri\u011finizi be\u011feniyor ve de\u011ferli buluyor demektir. Google da bunu sayfan\u0131z\u0131n iyi oldu\u011funa dair bir i\u015faret olarak yorumlar ve sayfan\u0131z\u0131 daha \u00fcst s\u0131ralara ta\u015f\u0131r. Basit\u00e7e s\u00f6ylemek gerekirse, SEO'da ba\u015far\u0131l\u0131 olmak i\u00e7in harika bir kullan\u0131c\u0131 deneyimine ihtiyac\u0131n\u0131z var.\"<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ancak zaman zaman bu ikili birbirlerine zarar verebilir ve bu da baz\u0131 zorluklara yol a\u00e7abilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"possible-challenges\"><\/span><span style=\"font-weight: 400;\">Olas\u0131 zorluklar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Arama motorlar\u0131 ve insanlar i\u00e7in yazmak aras\u0131nda bir denge bulmak<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO i\u00e7in yazmak ve UX i\u00e7in yazmak farkl\u0131 ilkeleri takip eder. Birincisinin arama motorunu uygun anahtar kelimelerle memnun etmesi beklenirken, <a href=\"https:\/\/seo.london\/tr\/seo-icin-schema-nasil-kullanilir\/\">\u015eema<\/a>, ba\u015fl\u0131klar, <a href=\"https:\/\/seo.london\/tr\/iletisim-sayfasinda-meta-aciklama-baslik-etiketi-h1\/\">meta<\/a> etiketleri vb. gibi, ikincisinin tek amac\u0131 kullan\u0131c\u0131n\u0131n beklentilerini kar\u015f\u0131lamakt\u0131r. \u015eimdi, anahtar kelimeleri olmas\u0131 gerekti\u011fi gibi kullanmak, i\u00e7eri\u011finizin b\u00fct\u00fcnl\u00fc\u011f\u00fcnden \u00f6d\u00fcn vermeden \u00e7o\u011fu zaman zor olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fcn\u00fcn ki <a href=\"https:\/\/seo.london\/tr\/meta-anahtar-kelimeler-nedir\/\">anahtar kelime<\/a> bir yaz\u0131l\u0131m par\u00e7as\u0131ndan gelen \u00f6neriler. Bu \u00f6neriler <a href=\"https:\/\/seo.london\/tr\/seo-ajansi-londra\/\">\u00fcst<\/a> 10 sayfa <a href=\"https:\/\/seo.london\/tr\/seo-siralamalarimi-nasil-kontrol-ederim\/\">r\u00fctbe<\/a> belirli bir sayfa i\u00e7in. Rakiplerinizin i\u00e7eri\u011finde bu t\u00fcr \u00f6rnekler g\u00f6r\u00fcnd\u00fc\u011f\u00fc i\u00e7in bir anahtar kelimenin yanl\u0131\u015f yaz\u0131lm\u0131\u015f versiyonlar\u0131 \u00f6nerilebilir. O zaman ne yapman\u0131z gerekiyor? Daha iyi s\u0131ralamalar i\u00e7in do\u011frulu\u011fu feda m\u0131 edeceksiniz? \u0130\u015fte bu noktada m\u00fckemmel dengeyi tutturman\u0131z gerekecek. Yine de, kullan\u0131c\u0131n\u0131n her \u015feyden \u00f6nce geldi\u011fi iyi bir kurald\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Her ikisini de memnun etmek i\u00e7in b\u00fct\u00e7enizi korumak<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hem SEO hem de UX tasar\u0131m\u0131 maliyetli maceralar olabilir. SEO daha \u00e7ok uzun vadeli bir harcama iken, UX \u00e7o\u011funlukla tek seferlik bir \u00f6demedir. Yine de, bir denge kurmak <a href=\"https:\/\/seo.london\/tr\/bi%cc%87r-i%cc%87ceri%cc%87k-si%cc%87tesi%cc%87-i%cc%87ci%cc%87n-butceyle-seo-nasil-yapilir\/\">B\u00dcT\u00c7E<\/a> SEO ve UX tasar\u0131m\u0131n\u0131z i\u00e7in <a href=\"https:\/\/seo.london\/tr\/online-pazarlama-calismalari\/\">\u00e7abalar<\/a> \u00e7ok \u00f6nemlidir. Yetersiz finanse edilen SEO size s\u0131f\u0131r sonu\u00e7 getirebilir, tamamen bo\u015fa <a href=\"https:\/\/seo.london\/tr\/finansal-hizmetler-icin-seo\/\">para<\/a>Oysa <a href=\"https:\/\/seo.london\/tr\/seo-icin-kotu\/\">k\u00f6t\u00fc<\/a> UX, ziyaret\u00e7ilerinizi web sitenizden uzakla\u015ft\u0131racakt\u0131r. Bu nedenle, her iki kampanyan\u0131z\u0131n da uygun maliyetli oldu\u011fundan emin olman\u0131z gerekir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Navigasyon sorunlar\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Elbette, i\u00e7 ba\u011flant\u0131 \u00f6nemlidir, ancak a\u015f\u0131r\u0131 kullan\u0131m\u0131 aray\u00fcz\u00fcn k\u00f6t\u00fc ve da\u011f\u0131n\u0131k g\u00f6r\u00fcnmesine neden olur. Kullan\u0131c\u0131n\u0131n sayfada sezgisel bir \u015fekilde serbest\u00e7e hareket etmesine izin vermek harika olsa da, bunu abartmak yaln\u0131zca daha b\u00fcy\u00fck bir karma\u015fa yarat\u0131r ve ger\u00e7ekte site i\u00e7inde gezinmeyi zorla\u015ft\u0131r\u0131r.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Teknik destek sorunlar\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Neel Vithlani, dijital <a href=\"https:\/\/seo.london\/tr\/di%cc%87ji%cc%87tal-pazarlamaci-ne-i%cc%87s-yapar\/\">pazarlamac\u0131<\/a> . <\/span><a href=\"https:\/\/www.orderhive.com\/\"><span style=\"font-weight: 400;\">Orderhive<\/span><\/a><span style=\"font-weight: 400;\"> teknik destek sorunlar\u0131n\u0131 UX ve SEO aras\u0131ndaki karga\u015fan\u0131n nedenlerinden biri olarak g\u00f6r\u00fcyor: <\/span><i><span style=\"font-weight: 400;\">\"\u015eimdi, bir\u00e7ok insan\u0131n her ikisini de d\u00fc\u015fman olarak g\u00f6rmesinin nedeni belki de teknik deste\u011fin bir\u00e7ok durumda eksik olmas\u0131d\u0131r. \u00d6rne\u011fin, Google <a href=\"https:\/\/seo.london\/tr\/amp-seo-nedir\/\">AMP<\/a> \u00e7ok temel bilgiler sa\u011flar <a href=\"https:\/\/seo.london\/tr\/google-anali%cc%87ti%cc%87k-i%cc%87le-seo-nasil-geli%cc%87sti%cc%87ri%cc%87li%cc%87r\/\">analitik<\/a> son derece kullan\u0131c\u0131 dostu olmas\u0131na ra\u011fmen veri. Reklamlar i\u00e7in de uygun de\u011fildir. Dolay\u0131s\u0131yla sorunun teknik destek ve pazarda benimsenme oldu\u011funu anlayabiliyoruz.<\/span><\/i><span style=\"font-weight: 400;\">\" Ayr\u0131ca e-postalardan da bahsediyor: <\/span><i><span style=\"font-weight: 400;\">\"E-postalar onlarca y\u0131ld\u0131r teknik destek eksikli\u011fiyle u\u011fra\u015f\u0131yor ve son g\u00fcncellemeler kullan\u0131c\u0131 deneyimini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkiledi.\"<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"arranging-the-perfect-marriage-of-ux-and-seo\"><\/span><span style=\"font-weight: 400;\">UX ve SEO'nun m\u00fckemmel evlili\u011finin d\u00fczenlenmesi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7\u00f6zmeniz gereken pek \u00e7ok sorun var ve i\u015fte t\u00fcm SEO ve UX \u00e7ilesinin i\u015fe yaramas\u0131 i\u00e7in baz\u0131 ipu\u00e7lar\u0131.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Departmanlar aras\u0131nda i\u015fbirli\u011fi k\u00fclt\u00fcr\u00fcn\u00fcn olu\u015fturulmas\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO ve UX \u00e7al\u0131\u015fanlar\u0131 farkl\u0131 ilkelere ba\u011fl\u0131d\u0131r. Bu iki departman\u0131n uyumunu sa\u011flamak, i\u015fbirli\u011fini ve etkili ileti\u015fimi te\u015fvik etmek ilk ad\u0131m olmal\u0131d\u0131r. William Cannon, CEO'su <\/span><a href=\"https:\/\/signaturely.com\"><span style=\"font-weight: 400;\">Signaturely<\/span><\/a><span style=\"font-weight: 400;\"> Kabul ediyorum:<\/span><i><span style=\"font-weight: 400;\"> \"SEO ve UX birimlerinizi yak\u0131n bir \u015fekilde bir araya getirerek i\u015fe ba\u015flay\u0131n (her iki disiplinin de ayn\u0131 \u00e7at\u0131 alt\u0131nda oldu\u011funu varsayarak). Ayn\u0131 \u00e7al\u0131\u015fma ortam\u0131n\u0131 deneyimleyerek, \u00f6zellikle de her iki ekip de web projelerine en ba\u015f\u0131ndan itibaren e\u015f zamanl\u0131 olarak ba\u011flan\u0131rsa, rekabet halindeki bir ili\u015fki \u00e7o\u011fu zaman i\u015fbirli\u011fine dayal\u0131 bir ili\u015fkiye d\u00f6n\u00fc\u015febilir.\"&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Bununla birlikte, bu i\u015flem proje geli\u015ftirmeye ba\u015flamadan \u00f6nce yap\u0131lmal\u0131d\u0131r. G\u00f6revlere ba\u015flad\u0131ktan sonra bunu yapmaya \u00e7al\u0131\u015fmak tamamen anlams\u0131z hale getirir. \u00dcretim a\u015famas\u0131nda baz\u0131 ileti\u015fim sorunlar\u0131 ortaya \u00e7\u0131kabilir ve eliniz kolunuz ba\u011fl\u0131 kal\u0131r. William konuya ekleme yap\u0131yor: <\/span><i><span style=\"font-weight: 400;\">\"Planlama a\u015famas\u0131ndan itibaren birlikte \u00e7al\u0131\u015farak, her iki grup da projenizi \u015fa\u015f\u0131rt\u0131c\u0131 (ve tamamen daha iyi) bir konuma getirebilecek bask\u0131n birikimler sunabilir. Ayr\u0131ca, y\u00f6ntemin erken a\u015famalar\u0131nda tart\u0131\u015f\u0131l\u0131p eklenerek projeyi daha fazla sahipleneceklerdir.\"<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Arama amac\u0131n\u0131 belirleme<\/span><\/h3>\n<p><a href=\"https:\/\/twitter.com\/debgotwired\/status\/1360589411021246476\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/debgotwired\/status\/1360589411021246476<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/tr\/arama-amaci-101-yeni%cc%87-baslayanlar-i%cc%87ci%cc%87n-bi%cc%87r-rehber\/\">Arama amac\u0131<\/a> kullan\u0131c\u0131lar\u0131n arama \u00e7ubu\u011funa neden belirli bir sorgu girdi\u011fidir. \u015eimdi, kullan\u0131c\u0131n\u0131n amac\u0131n\u0131 tatmin etmek \u00f6nceli\u011finiz olmal\u0131d\u0131r. Her bir SERP'in \u00f6zelliklerini bilmeniz gerekir, b\u00f6ylece arama sonu\u00e7lar\u0131n\u0131z\u0131 s\u0131ralamaya \u00e7al\u0131\u015fmazs\u0131n\u0131z. <a href=\"https:\/\/seo.london\/tr\/bloglar-seo-icin-iyi-mi\/\">blog<\/a> aras\u0131nda <a href=\"https:\/\/seo.london\/tr\/e-ticaret-web-sitesi-icin-seo-hizmetleri-2\/\">e-Ticaret<\/a> veya <a href=\"https:\/\/seo.london\/tr\/e-ticaret-urun-sayfalari-icin-seo\/\">\u00fcr\u00fcn sayfalar\u0131<\/a>. Bu sadece bo\u015fa harcanan bir \u00e7abad\u0131r ve neden m\u00fcmk\u00fcn olursa olsun, sayfan\u0131zla m\u00fc\u015fterinizin beklentilerini kar\u015f\u0131layamazs\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir ki\u015finin Google'a \"y\u00fcksek topuklu ayakkab\u0131 sat\u0131n al\" yazd\u0131\u011f\u0131n\u0131 varsayal\u0131m. Ama\u00e7lar\u0131 y\u00fcksek topuklu ayakkab\u0131 sat\u0131n almakt\u0131r. Blog g\u00f6nderinizin di\u011fer e-ticaret web sitelerinin aras\u0131nda \u00fcst s\u0131ralarda yer almas\u0131 \u015f\u00fcphesiz sizin i\u00e7in \u00e7ok az veya hi\u00e7 t\u0131klama olu\u015fturmayacakt\u0131r. Niyeti tatmin etmedi\u011finiz i\u00e7in, \u00fcst s\u0131ralarda yer alsan\u0131z bile hi\u00e7bir \u015fey kazanamazs\u0131n\u0131z.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Par\u00e7ac\u0131klara odaklanma<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13764 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.30-1024x765.png\" alt=\"SEO ve UX nas\u0131l uyumlu hale getirilir 1\" width=\"640\" height=\"478\"><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs'e g\u00f6re, a\u015fa\u011f\u0131daki \u00f6zelliklere sahip oldu\u011funuzda 31% daha fazla trafik \u00fcretirsiniz <a href=\"https:\/\/seo.london\/tr\/one-cikan-snippet-nasil-alinir\/\">\u00f6ne \u00e7\u0131kan snippet<\/a> bir SERP'de, sadece ilk s\u0131raya k\u0131yasla. Bu nedenle, kullan\u0131c\u0131n\u0131n sorusuna tam olarak yan\u0131t vermeleri gerekti\u011fi i\u00e7in snippet'lar\u0131n\u0131z\u0131n \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flaman\u0131z gerekir. Bu noktada, snippet'inizin \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flamak i\u00e7in UX ve SEO'nuzu uyumlu hale getirmeniz ve ikinci olarak da t\u0131klanabilir ve ilgi \u00e7ekici hale getirmeniz gerekir.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">En iyi kelime say\u0131s\u0131n\u0131 belirleme<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rakipleriniz size bir <a href=\"https:\/\/seo.london\/tr\/blog-fikirleri-nasil-bulunur\/\">fikir<\/a> Kitleniz i\u00e7in en iyi i\u00e7erik t\u00fcr\u00fcn\u00fcn ne oldu\u011funa karar vermelisiniz. Daha uzun kuyruklu anahtar kelimeler girebilece\u011finizi d\u00fc\u015f\u00fcnerek uzun bi\u00e7imli i\u00e7erikler cazip gelse de durum her zaman b\u00f6yle de\u011fildir. Amac\u0131n ne oldu\u011funu \u00f6\u011frenmek i\u00e7in kendinizi onlarla k\u0131yaslad\u0131\u011f\u0131n\u0131zdan emin olun. Bazen k\u0131sa bi\u00e7imli i\u00e7erikler d\u00f6n\u00fc\u015f\u00fcm ve trafik a\u00e7\u0131s\u0131ndan \u00e7ok daha iyi sonu\u00e7 verir, ancak bu yaln\u0131zca konuya ve anahtar kelimelere ba\u011fl\u0131d\u0131r. Sayfan\u0131z\u0131n nas\u0131l olmas\u0131 gerekti\u011fine ili\u015fkin t\u00fcm yan\u0131tlar\u0131n SERP'in ilk 10'unda yer ald\u0131\u011f\u0131n\u0131 unutmay\u0131n.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">H\u0131zl\u0131 ve \u00f6zl\u00fc cevaplar vermek<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ziyaret\u00e7ilerinizin cevaplara ihtiyac\u0131 var; bu kadar basit. \u015eimdi, s\u00fcsl\u00fc g\u00f6rsellere y\u00f6nelmek tamam, ancak a\u015f\u0131r\u0131ya ka\u00e7mak ziyaret\u00e7inizin web sitesine girdikten sonra nas\u0131l davranaca\u011f\u0131 konusunda zararl\u0131 olabilir. Web sitenizi dekore etmenin bir ba\u015fka y\u00f6n\u00fc de y\u00fckleme s\u00fcreleridir. Ne kadar \u00e7ok g\u00f6rsel ve s\u00fcsleme kullan\u0131rsan\u0131z, ziyaret\u00e7inizin bekleme s\u00fcresi de o kadar uzar. \u0130nsanlar me\u015fguld\u00fcr ve bu t\u00fcr \u015feyler i\u00e7in zamanlar\u0131 yoktur - an\u0131nda yan\u0131t almay\u0131 tercih ederler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO'ya gelince, Google sayfa y\u00fckleme h\u0131z\u0131n\u0131 bir s\u0131ralama fakt\u00f6r\u00fc olarak de\u011ferlendirmektedir, bu nedenle h\u0131z\u0131 iyile\u015ftirmek \u00fcst s\u0131ralarda yer alman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00c7oklu cihaz optimizasyonu<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Eyl\u00fcl 2020'den bu yana Google mobil \u00f6ncelikli <a href=\"https:\/\/seo.london\/tr\/googlein-sitenizi-daha-hizli-indekslemesini-nasil-saglarsiniz\/\">indeksleme<\/a> t\u00fcm web siteleri i\u00e7in. Bu, taray\u0131c\u0131n\u0131n s\u0131ralama ve dizine ekleme i\u00e7in web sitenizin mobil s\u00fcr\u00fcm\u00fcne \u00f6ncelik verdi\u011fi anlam\u0131na gelir. Web sitenizi mobil cihazlar i\u00e7in do\u011fru \u015fekilde optimize etmek, hem SEO hem de UX \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in \u015fu anda kritik \u00f6nem ta\u015f\u0131yor. 50%'den fazla <a href=\"https:\/\/seo.london\/tr\/bilisim-sirketleri-icin-seo\/\">internet<\/a> Bu da mobil cihazlar i\u00e7in hemen optimizasyon yapmak i\u00e7in bir neden daha olu\u015fturuyor.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do\u011fru navigasyon<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Web sitenizde dola\u015fmak i\u00e7in \u00e7ok say\u0131da se\u00e7enek iyi bir fikir gibi g\u00f6r\u00fcnse de, kullan\u0131c\u0131 i\u00e7in kafa kar\u0131\u015ft\u0131r\u0131c\u0131 olabilir. Yine, olabildi\u011fince \u00e7ok i\u00e7 ba\u011flant\u0131 vermek cazip gelebilir, ancak bu UX i\u00e7in zararl\u0131 olabilir. Men\u00fcleriniz net bir \u015fekilde \u00f6zetlenmeli ve ziyaret\u00e7inizin izleyece\u011fi yol vurgulanmal\u0131d\u0131r.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Site Haritalar\u0131<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13763 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-1024x563.png\" alt=\"SEO ve UX nas\u0131l uyumlu hale getirilir 2\" width=\"640\" height=\"352\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-1024x563.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-300x165.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-768x422.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37.png 1310w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Site haritalar\u0131, web sitenizin sayfalar\u0131n\u0131 listeleyen bir t\u00fcr pland\u0131r. Arama motorlar\u0131 ve kullan\u0131c\u0131lar i\u00e7in site haritalar\u0131 karma\u015f\u0131kl\u0131k a\u00e7\u0131s\u0131ndan biraz farkl\u0131l\u0131k g\u00f6sterse de, a\u015fa\u011f\u0131 yukar\u0131 ayn\u0131 amaca hizmet ederler. Sitede gezinmeyi kolayla\u015ft\u0131rmalar\u0131 ve <a href=\"https:\/\/seo.london\/tr\/jetoctopus\/\">s\u00fcr\u00fcnmek<\/a>.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ekmek K\u0131r\u0131nt\u0131lar\u0131<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13762 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-1024x319.png\" alt=\"SEO ve UX nas\u0131l uyumlu hale getirilir 3\" width=\"640\" height=\"199\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-1024x319.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-300x93.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-768x239.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42.png 1156w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ekmek k\u0131r\u0131nt\u0131lar\u0131, kullan\u0131c\u0131ya yard\u0131mc\u0131 olmak i\u00e7in k\u00fc\u00e7\u00fck yard\u0131mc\u0131 men\u00fclerdir <a href=\"https:\/\/seo.london\/tr\/anahtar-kelime-siralamalari-nasil-takip-edilir\/\">par\u00e7a<\/a> ilerlemelerini web sitesine aktar\u0131rlar. Asl\u0131nda, ekmek k\u0131r\u0131nt\u0131lar\u0131 nerede olduklar\u0131n\u0131 ve oraya nas\u0131l geldiklerini a\u00e7\u0131k\u00e7a g\u00f6sterdi\u011finden Google taray\u0131c\u0131lar\u0131 i\u00e7in de yararl\u0131d\u0131rlar.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"future-trends\"><\/span><span style=\"font-weight: 400;\">Gelecek trendleri<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google, kullan\u0131c\u0131 deneyimine giderek daha fazla odaklan\u0131yor; bu inkar edilemez. 2021'de tam da bununla ilgili b\u00fcy\u00fck bir g\u00fcncelleme yap\u0131lacak. Bu iki g\u00fcncelleme yay\u0131nland\u0131\u011f\u0131nda optimizasyon \u00f6nceliklerinde bir de\u011fi\u015fim bekleyebiliriz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13761 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-1024x367.png\" alt=\"SEO ve UX nas\u0131l uyumlu hale getirilir 4\" width=\"640\" height=\"229\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-1024x367.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-300x108.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-768x275.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48.png 1372w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google, May\u0131s 2020'de Core Web Vitals adl\u0131 yeni bir metrik seti kullanaca\u011f\u0131n\u0131 duyurdu. Bunlar \u015funlar\u0131 i\u00e7erir:<\/span><\/p>\n<p><b>En B\u00fcy\u00fck \u0130\u00e7erikli Boya (<a href=\"https:\/\/seo.london\/tr\/core-web-vitals-danismanini-ise-almaniz-icin-en-onemli-nedenler\/\">LCP<\/a>)<\/b><span style=\"font-weight: 400;\"> y\u00fckleme hakk\u0131nda <a href=\"https:\/\/seo.london\/tr\/bilgi-tabani\/nasil-izlenir-seo-performans\/\">performans<\/a>. \u00d6zellikle bu, ana i\u00e7eri\u011finizin y\u00fcklenmesi i\u00e7in ge\u00e7en s\u00fcredir. \u0130deal olarak, LCP 2,5 saniyenin alt\u0131nda olmal\u0131d\u0131r.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">LCP'nizi optimize etmenin birka\u00e7 yolu vard\u0131r. Bunlardan baz\u0131lar\u0131 \u015funlar\u0131 iyile\u015ftirmeyi i\u00e7erir <a href=\"https:\/\/seo.london\/tr\/sunucu-tarafi-vs-istemci-tarafi-isleme\/\">sunucu<\/a> yan\u0131t s\u00fcresi, kaynak y\u00fckleme s\u00fcresi optimizasyonu (<a href=\"https:\/\/seo.london\/tr\/google-gorselleri-indekslemiyor\/\">g\u00f6r\u00fcnt\u00fcler<\/a>, videolar) ve istemci taraf\u0131 olu\u015fturmay\u0131 kullanma.<\/span><\/p>\n<p><b>\u0130lk Giri\u015f Gecikmesi (FID)<\/b><span style=\"font-weight: 400;\"> sayfan\u0131z\u0131n etkile\u015fimli hale gelmesinin ne kadar s\u00fcrd\u00fc\u011f\u00fcd\u00fcr. FID 100 milisaniyeden uzun olmamal\u0131d\u0131r. Web \u00e7al\u0131\u015fanlar\u0131, etkile\u015fim haz\u0131rl\u0131\u011f\u0131 optimizasyonu ve uzun g\u00f6revleri par\u00e7alara ay\u0131rarak bu s\u00fcreyi iyile\u015ftirmek m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<p><b>K\u00fcm\u00fclatif Yerle\u015fim Kaymas\u0131 (CLS)<\/b><span style=\"font-weight: 400;\"> g\u00f6rsel tutarl\u0131l\u0131\u011f\u0131 ve kararl\u0131l\u0131\u011f\u0131 dikkate al\u0131r. En iyi kullan\u0131c\u0131 deneyimini sa\u011flamak i\u00e7in bu metrik 0,1'den d\u00fc\u015f\u00fck olmal\u0131d\u0131r. CLS, \u00f6\u011felerin e\u015fzamans\u0131z olarak y\u00fcklenmesi veya mevcut i\u00e7eri\u011fe eklenen dinamik olarak y\u00fcklenmi\u015f bile\u015fenler nedeniyle sayfan\u0131z\u0131n d\u00fczenindeki ani kaymalar\u0131 \u00f6l\u00e7meyi ve ard\u0131ndan size bir <a href=\"https:\/\/seo.london\/tr\/domain-otori%cc%87te-puaninizi-nasil-bulabi%cc%87li%cc%87rsi%cc%87ni%cc%87z\/\">Skor<\/a> bu temelde.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13760 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-1024x433.png\" alt=\"SEO ve UX nas\u0131l uyumlu hale getirilir 5\" width=\"640\" height=\"271\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-1024x433.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-300x127.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-768x325.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55.png 1352w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Sayfa Deneyimi G\u00fcncellemesi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sayfa Deneyimi G\u00fcncellemesi, Core Web Vitals'\u0131n bir s\u0131ralama sinyali olarak benimsenmesi olacak. Google, bu de\u011fi\u015fikli\u011fi 2021 y\u0131l\u0131n\u0131n May\u0131s ay\u0131nda uygulamaya koyaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu g\u00fcncellemenin sekt\u00f6r i\u00e7in bir\u00e7ok etkisi var <a href=\"https:\/\/seo.london\/tr\/seo-trendleri\/\">gelecek<\/a> sayfa optimizasyonu. UX ve SEO aras\u0131ndaki ba\u011flant\u0131 daha da belirgin hale gelecektir. Sayfa Deneyimi G\u00fcncellemesinin devreye girmesiyle birlikte Google, Kullan\u0131c\u0131 Deneyimini birincil s\u0131ralama fakt\u00f6rlerinden biri olarak ele alacak.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO tamamen eskiden oldu\u011fu gibi de\u011fildir. Eskiden sayfan\u0131z\u0131 anahtar kelimelerle doldurur, birka\u00e7 ba\u011flant\u0131 al\u0131rd\u0131n\u0131z ve i\u015finiz biterdi. G\u00fcn\u00fcm\u00fczde ise dikkate al\u0131nmas\u0131 gereken pek \u00e7ok ba\u015fka fakt\u00f6r var. Algoritman\u0131n \u00e7al\u0131\u015fma \u015feklini ger\u00e7ekten sarsan ilk g\u00fcncelleme 2011 Google Panda oldu. [...]<\/p>","protected":false},"author":6,"featured_media":13765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-13759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to align SEO and UX - SEO.London<\/title>\n<meta name=\"description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/tr\/seo-ve-ux-nasil-uyumlastirilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to align SEO and UX\" \/>\n<meta property=\"og:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/tr\/seo-ve-ux-nasil-uyumlastirilir\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T11:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to align SEO and UX\" \/>\n<meta name=\"twitter:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO ve UX nas\u0131l uyumlu hale getirilir - SEO.London","description":"SEO tamamen eskiden oldu\u011fu \u015feyle ilgili de\u011fildir. Eskiden sayfan\u0131z\u0131 anahtar kelimelerle doldurur, birka\u00e7 ba\u011flant\u0131 al\u0131rd\u0131n\u0131z ve i\u015finiz biterdi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/tr\/seo-ve-ux-nasil-uyumlastirilir\/","og_locale":"tr_TR","og_type":"article","og_title":"How to align SEO and UX","og_description":"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. 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Eskiden sayfan\u0131z\u0131 anahtar kelimelerle doldurur, birka\u00e7 ba\u011flant\u0131 al\u0131rd\u0131n\u0131z ve i\u015finiz biterdi.","breadcrumb":{"@id":"https:\/\/seo.london\/how-to-align-seo-and-ux\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/how-to-align-seo-and-ux\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/seo.london\/how-to-align-seo-and-ux\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png","width":640,"height":425,"caption":"SEO and UX"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/how-to-align-seo-and-ux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"How to align SEO and UX"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"Londra, \u0130ngiltere'de SEO Dan\u0131\u015fman\u0131 ve Uzman \u015eirketi - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 Londra'da ya\u015fayan SEO Dan\u0131\u015fman\u0131, Zoopla, uSwitch, Mashable, Thomson Reuters ve di\u011ferleri gibi \u015firketlerle \u00e7al\u0131\u015f\u0131yordu. 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