{"id":11525,"date":"2021-01-31T20:40:49","date_gmt":"2021-01-31T20:40:49","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=11525"},"modified":"2022-12-28T18:53:38","modified_gmt":"2022-12-28T18:53:38","slug":"web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87","status":"publish","type":"post","link":"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/","title":{"rendered":"Web Sitesi Rakip Analizi"},"content":{"rendered":"<p>Bir web sitesi olu\u015fturmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, genellikle akl\u0131m\u0131za en kolay gelen \u015feyler temel olarak ni\u015f ve <a href=\"https:\/\/seo.london\/tr\/i%cc%87ceri%cc%87k-pazarlama-seo-hi%cc%87zmetleri%cc%87\/\">\u0130\u00e7erik<\/a> web sitesinin, g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn ve hissiyat\u0131n\u0131n ve veritaban\u0131n\u0131n <a href=\"https:\/\/seo.london\/tr\/seo-yoneti%cc%87m-hi%cc%87zmetleri%cc%87\/\">Y\u00d6NET\u0130M<\/a> Sistem. Ancak ba\u015far\u0131l\u0131 bir web sitesi olu\u015fturmak sadece bu kadarla s\u0131n\u0131rl\u0131 de\u011fildir.<\/p>\n<p>Pop\u00fcler bir ni\u015f se\u00e7mek ve web siteniz i\u00e7in uygun i\u00e7erik olu\u015fturmak son derece \u00f6nemli g\u00f6revler olsa da, bundan \u00e7ok daha fazlas\u0131 var <a href=\"https:\/\/seo.london\/tr\/baglanti-kurma-nasil-yapilir-ne-yapilmaz\/\">ne<\/a> \u00e7\u00fcnk\u00fc web sitenizin ba\u015far\u0131s\u0131n\u0131 sa\u011flamak \u00e7ok farkl\u0131 bir hikayedir.<\/p>\n<p>Peki, ba\u015far\u0131l\u0131 bir web sitesini ne yapar? Ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z odaklanman\u0131z gereken \u00e7ok say\u0131da unsur vard\u0131r <a href=\"https:\/\/seo.london\/tr\/seo-olmadan-web-si%cc%87teni%cc%87zi%cc%87n-trafi%cc%87gi%cc%87ni%cc%87-nasil-artirirsiniz\/\">art\u0131\u015f<\/a> web sitenizin ba\u015far\u0131 oran\u0131. En \u00f6nemli unsurlardan baz\u0131lar\u0131, i\u00e7eri\u011finiz i\u00e7in alakal\u0131 anahtar kelimelerin kullan\u0131lmas\u0131, g\u00fc\u00e7l\u00fc bir pazarlama <a href=\"https:\/\/seo.london\/tr\/seo-strateji%cc%87si%cc%87-londra\/\">strateji\u0307<\/a> siteniz i\u00e7in ve <a href=\"https:\/\/seo.london\/tr\/arama-motoru-tanitim-hizmetleri\/\">tan\u0131t\u0131m<\/a> Sitenizin i\u00e7eri\u011finin \u00e7e\u015fitli sosyal medya platformlar\u0131nda payla\u015f\u0131lmas\u0131.<\/p>\n<p>E\u011fer biraz koyarsan <a href=\"https:\/\/seo.london\/tr\/bilgi-tabani\/anahtar-kelime-arastirma-in-seo\/\">ara\u015ft\u0131rma<\/a>y\u00fcksek performans g\u00f6steren hemen hemen her web sitesinin yukar\u0131da belirtilen t\u00fcm unsurlar ve daha fazlas\u0131 i\u00e7in iyi tan\u0131mlanm\u0131\u015f bir stratejiye sahip oldu\u011funu g\u00f6receksiniz. Bu web siteleri aras\u0131nda rakipleriniz, sizinkine benzer i\u00e7erikle ilgilenenlerdir.<\/p>\n<p>E\u011fer senin <a href=\"https:\/\/seo.london\/tr\/rakip-analizi-danismani-ise-alin\/\">rakip<\/a> web siteleri zaten en \u00fcst s\u0131ralarda yer almaktad\u0131r. <a href=\"https:\/\/seo.london\/tr\/googleda-gelismis-arama-nasil-yapilir\/\">arama<\/a> motoru sonu\u00e7 sayfas\u0131nda, sitenizin halihaz\u0131rda bulunanlar\u0131 ge\u00e7ti\u011finden nas\u0131l emin olabilirsiniz? <a href=\"https:\/\/seo.london\/tr\/seo-ajansi-londra\/\">\u00fcst<\/a>? B\u00f6yle bir senaryoda, Arama Motoru Optimizasyonu veya <a href=\"https:\/\/seo.london\/tr\/\">SEO<\/a> web sitenizin s\u0131ralamas\u0131n\u0131, yani web sitenizdeki konumu iyile\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r. <a href=\"https:\/\/seo.london\/tr\/eskort-seo-hi%cc%87zmeti%cc%87\/\">hangi<\/a> Birisi arama motorunda ni\u015f alan\u0131n\u0131zla ilgili bir \u015fey arad\u0131\u011f\u0131nda web sitenizin g\u00f6r\u00fcnmesi. Web sitenizin SEO s\u0131ralamas\u0131n\u0131 iyile\u015ftirmek, esasen web sitenizin trafi\u011fini iyile\u015ftirmek anlam\u0131na gelir, \u00e7\u00fcnk\u00fc web siteniz arama motoru sonu\u00e7 sayfas\u0131nda ne kadar y\u00fcksek g\u00f6r\u00fcn\u00fcrse, ziyaret edilme \u015fans\u0131 o kadar y\u00fcksek olur.<\/p>\n<p>Web sitenizin SEO s\u0131ralamas\u0131n\u0131 iyile\u015ftirmenin tonlarca yolu vard\u0131r. \u00d6rne\u011fin, etkili bir \u015fekilde kulland\u0131\u011f\u0131n\u0131z her seferinde sitenizin SEO s\u0131ralamas\u0131 iyile\u015fir <a href=\"https:\/\/seo.london\/tr\/arama-motorlarinda-en-populer-anahtar-kelimeler\/\">pop\u00fcler anahtar kelimeler<\/a> i\u00e7eri\u011finizde. Ancak, rakiplerinizin web sitelerinin s\u0131ralamas\u0131n\u0131 iyile\u015ftirmek i\u00e7in ne gibi \u00f6nlemler al\u0131yor olabilece\u011fini hi\u00e7 merak ettiniz mi? Bu sorunun yan\u0131t\u0131 web sitesi rakip analizinde yat\u0131yor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"online-competitor-analysis\"><\/span>Online Rakip Analizi:<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7erik Tablosunu De\u011fi\u015ftir\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Ge\u00e7i\u015f<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#online-competitor-analysis\" title=\"Online Rakip Analizi:\">Online Rakip Analizi:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#competitor-analysis-tools\" title=\"Rakip Analiz Ara\u00e7lar\u0131\">Rakip Analiz Ara\u00e7lar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#strategize-content-research-with-buzzsumo\" title=\"Buzzsumo ile \u0130\u00e7erik Ara\u015ft\u0131rmas\u0131 Stratejisi Olu\u015fturun:\">Buzzsumo ile \u0130\u00e7erik Ara\u015ft\u0131rmas\u0131 Stratejisi Olu\u015fturun:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#historical-research\" title=\"Tarihsel ara\u015ft\u0131rma\">Tarihsel ara\u015ft\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#find-trending-keywords-with-spyfu\" title=\"SpyFu ile Trend Anahtar Kelimeleri Bulun:\">SpyFu ile Trend Anahtar Kelimeleri Bulun:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#find-and-analyze-backlinks-with-majestic\" title=\"Majestic ile Geri Ba\u011flant\u0131lar\u0131 Bulun ve Analiz Edin:\">Majestic ile Geri Ba\u011flant\u0131lar\u0131 Bulun ve Analiz Edin:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#refine-your-marketing-strategy-with-similarweb\" title=\"SimilarWeb ile Pazarlama Stratejinizi Geli\u015ftirin:\">SimilarWeb ile Pazarlama Stratejinizi Geli\u015ftirin:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#keep-an-eye-on-the-traffic-of-your-biggest-competitors-with-alexa\" title=\"Alexa ile En B\u00fcy\u00fck Rakiplerinizin Trafi\u011fine G\u00f6z At\u0131n:\">Alexa ile En B\u00fcy\u00fck Rakiplerinizin Trafi\u011fine G\u00f6z At\u0131n:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#track-your-competitors-emails-with-owletter\" title=\"Owletter ile Rakiplerinizin E-postalar\u0131n\u0131 Takip Edin:\">Owletter ile Rakiplerinizin E-postalar\u0131n\u0131 Takip Edin:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#monitoring-social-media-of-your-competitors-with-sprout-social\" title=\"Sprout Social ile Rakiplerinizin Sosyal Medyas\u0131n\u0131 Takip Edin:\">Sprout Social ile Rakiplerinizin Sosyal Medyas\u0131n\u0131 Takip Edin:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#know-which-ads-perform-the-best-with-ispionage\" title=\"iSpionage ile Hangi Reklamlar\u0131n En \u0130yi Performans\u0131 G\u00f6sterdi\u011fini \u00d6\u011frenin:\">iSpionage ile Hangi Reklamlar\u0131n En \u0130yi Performans\u0131 G\u00f6sterdi\u011fini \u00d6\u011frenin:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#get-alerts-for-every-change-made-to-your-competitors-website-with-kompyte\" title=\"Kompyte ile Rakibinizin Web Sitesinde Yap\u0131lan Her De\u011fi\u015fiklik \u0130\u00e7in Uyar\u0131 Al\u0131n:\">Kompyte ile Rakibinizin Web Sitesinde Yap\u0131lan Her De\u011fi\u015fiklik \u0130\u00e7in Uyar\u0131 Al\u0131n:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#get-an-overview-of-your-competitors-website-with-semrush-or-ahrefs\" title=\"SEMrush veya Ahrefs ile Rakibinizin Web Sitesine Genel Bir Bak\u0131\u015f Elde Edin:\">SEMrush veya Ahrefs ile Rakibinizin Web Sitesine Genel Bir Bak\u0131\u015f Elde Edin:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#how-to-spy-on-your-competitors-target-keywords\" title=\"Rakiplerinizin Hedef Anahtar Kelimelerinde Nas\u0131l Casusluk Yapabilirsiniz?\">Rakiplerinizin Hedef Anahtar Kelimelerinde Nas\u0131l Casusluk Yapabilirsiniz?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#inspect-html-for-meta-keywords\" title=\"Meta Anahtar Kelimeler i\u00e7in HTML&#039;yi \u0130nceleyin\">Meta Anahtar Kelimeler i\u00e7in HTML'yi \u0130nceleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#inspect-html-for-title-tags\" title=\"Ba\u015fl\u0131k Etiketleri i\u00e7in HTML&#039;yi \u0130nceleyin\">Ba\u015fl\u0131k Etiketleri i\u00e7in HTML'yi \u0130nceleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#use-google-ads-keyword-planner\" title=\"Google Ads Anahtar Kelime Planlay\u0131c\u0131s\u0131n\u0131 Kullan\u0131n\">Google Ads Anahtar Kelime Planlay\u0131c\u0131s\u0131n\u0131 Kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#check-search-rankings\" title=\"Arama S\u0131ralamalar\u0131n\u0131 Kontrol Edin\">Arama S\u0131ralamalar\u0131n\u0131 Kontrol Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#use-spyfu\" title=\"SpyFu kullan\u0131n\">SpyFu kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/tr\/web-si%cc%87tesi%cc%87-raki%cc%87p-anali%cc%87zi%cc%87\/#analyze-anchor-text\" title=\"\u00c7apa Metni Analiz Etme\">\u00c7apa Metni Analiz Etme<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>W<\/strong><strong>ne anlama geliyor ve amac\u0131 nedir?<\/strong><\/p>\n<p>Rakip analizi temel olarak pazarlama ve dijital pazarlamada kullan\u0131lan, hem mevcut hem de potansiyel rakiplerinizi belirleyerek ve onlar\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini de\u011ferlendirerek yap\u0131lan stratejik bir y\u00f6netim s\u00fcrecidir. Tam olarak ifade etmek gerekirse, \u00e7evrimi\u00e7i rakip analizi, rakiplerinizin web sitelerinin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinin, kendi web sitenizin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nleriyle ilgili olarak keskin bir de\u011ferlendirmesini ifade eder ve genellikle rakiplerinizi anlaman\u0131n bir yolu olarak yap\u0131l\u0131r. <a href=\"https:\/\/seo.london\/tr\/raki%cc%87p-anali%cc%87z-araclari\/\">rekabet<\/a> ve web sitenizin SEO s\u0131ralamas\u0131n\u0131 iyile\u015ftirin. Rakip analizi yapman\u0131n \u00e7e\u015fitli faydalar\u0131 vard\u0131r. Rakiplerinizin zay\u0131f y\u00f6nlerini g\u00f6rmenizi sa\u011flayarak onlara kar\u015f\u0131 avantaj elde etmenize yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda web sitenizin di\u011fer web sitelerine k\u0131yasla eksik y\u00f6nlerini anlama f\u0131rsat\u0131 verir. Buna ek olarak, web sitenizin SEO s\u0131ralamas\u0131n\u0131 iyile\u015ftirmek i\u00e7in kulland\u0131\u011f\u0131n\u0131z stratejide ayarlamalar yapman\u0131za yard\u0131mc\u0131 olur, b\u00f6ylece yeni de\u011fi\u015ftirilen strateji daha iyi sonu\u00e7lar \u00fcretebilir.<\/p>\n<p>\u015eu ana kadar s\u00f6ylenenlerden, rakiplerinizi yak\u0131ndan tan\u0131man\u0131n ve onlar\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini de\u011ferlendirmenin SEO'yu geli\u015ftirmenin \u00e7ok \u00f6nemli bir par\u00e7as\u0131 oldu\u011fu a\u00e7\u0131kt\u0131r. Ancak ger\u00e7ekte nas\u0131l bir <a href=\"https:\/\/seo.london\/tr\/rakiplerin-web-sitesi-trafigini-kontrol-etmek-icin-araclar\/\">raki\u0307p web si\u0307tesi\u0307<\/a> Analiz mi?<\/p>\n<p>\u00c7evrimi\u00e7i rakip analizi yapmak i\u00e7in temel ad\u0131mlar \u015funlard\u0131r:<\/p>\n<ol>\n<li>Rakiplerinizin ger\u00e7ekte kim oldu\u011funu belirleyin.<\/li>\n<li>Rakiplerinizin g\u00fc\u00e7l\u00fc y\u00f6nleri, zay\u0131f y\u00f6nleri, f\u0131rsatlar\u0131 ve tehditleri hakk\u0131nda bilgi toplamak, yani rakipleriniz hakk\u0131nda bir SWOT analizi yapmak.<\/li>\n<li>SWOT analizine dayal\u0131 olarak web sitenizin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinin rakiplerinizle kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131.<\/li>\n<li>Elde etti\u011finiz \u00e7\u0131kar\u0131m\u0131 kendi yarar\u0131n\u0131za kullanmak ve kendinizi geli\u015ftirmek <a href=\"https:\/\/seo.london\/tr\/seo-i%cc%87le-web-si%cc%87tesi%cc%87-trafi%cc%87gi%cc%87-nasil-artirilir\/\">web sitesi trafi\u011fi<\/a> ve SEO.<\/li>\n<\/ol>\n<p>Kula\u011fa ne kadar basit gelse de, ger\u00e7ekte \u00e7evrimi\u00e7i rakip ara\u015ft\u0131rmas\u0131, \u00f6zellikle de nereden ve nas\u0131l ba\u015flayaca\u011f\u0131n\u0131z\u0131 bilmiyorsan\u0131z, manuel olarak ger\u00e7ekle\u015ftirilmesi zor bir i\u015f olabilir. Ancak endi\u015felenecek bir \u015fey yok, \u00e7\u00fcnk\u00fc tonlarca rakip var <a href=\"https:\/\/seo.london\/tr\/isletmem-neden-google-haritalarda-gorunmuyor\/\">\u0130\u015e<\/a> rakip siteyi kullanmaya ba\u015flaman\u0131za yard\u0131mc\u0131 olacak ara\u00e7lar <a href=\"https:\/\/seo.london\/tr\/google-anali%cc%87ti%cc%87k-i%cc%87le-seo-nasil-geli%cc%87sti%cc%87ri%cc%87li%cc%87r\/\">analitik<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"competitor-analysis-tools\"><\/span>Rakip Analiz Ara\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>...ve neden kullan\u0131yorsunuz?<\/strong><\/p>\n<p>Rakip ara\u015ft\u0131rma ara\u00e7lar\u0131 temelde web sitesi rakip ara\u015ft\u0131rmas\u0131n\u0131 sizin i\u00e7in kolayla\u015ft\u0131ran pazarlama yard\u0131mc\u0131lar\u0131d\u0131r. Piyasada rakip analizi i\u00e7in tonlarca pazarlama arac\u0131 olsa da, bunlar\u0131 kullan\u0131p kullanmamaya karar vermek kafa kar\u0131\u015ft\u0131r\u0131c\u0131 olabilir. Kullanmaya karar verseniz bile, hangilerini kullanaca\u011f\u0131n\u0131z\u0131 se\u00e7mek bamba\u015fka bir i\u015ftir. Bu nedenle, rakipleri analiz etmek i\u00e7in en pop\u00fcler ara\u00e7lardan baz\u0131lar\u0131 da dahil olmak \u00fczere, SEO'yu geli\u015ftirmek i\u00e7in rakip analiz ara\u00e7lar\u0131n\u0131 kullanman\u0131n neden gidilecek yol oldu\u011funa dair 10 nedeni burada bulabilirsiniz:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"strategize-content-research-with-buzzsumo\"><\/span>Buzzsumo ile \u0130\u00e7erik Ara\u015ft\u0131rmas\u0131 Stratejisi Olu\u015fturun:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>G\u00fcncel ve alakal\u0131 i\u00e7erik, ba\u015far\u0131l\u0131 bir web sitesinin \u00e7ok temel ama bir o kadar da \u00f6nemli bir par\u00e7as\u0131d\u0131r. Web sitenizin i\u00e7eri\u011fini ni\u015finizle alakal\u0131 hale getirmek kolayd\u0131r, ancak \u015fu anda kitle i\u00e7in ne t\u00fcr bir i\u00e7eri\u011fin i\u015fe yarad\u0131\u011f\u0131n\u0131 nas\u0131l bilebilirsiniz? Buzzsumo, i\u00e7erik y\u00f6netimi s\u00f6z konusu oldu\u011funda piyasadaki en iyi rakip ara\u015ft\u0131rma ara\u00e7lar\u0131ndan biridir. En pop\u00fcler ara\u00e7lardan biri olarak <a href=\"https:\/\/seo.london\/tr\/ucretsiz-seo-yazilimi\/\">\u00fccretsiz<\/a> \u0130\u00e7erik ara\u015ft\u0131rmas\u0131 i\u00e7in \u00e7evrimi\u00e7i rakip analiz ara\u00e7lar\u0131, anahtar kelimeleri veya rakibinizin URL'sini girerek en y\u00fcksek puan alan i\u00e7eriklerini ortaya \u00e7\u0131karman\u0131z\u0131 sa\u011flar. <a href=\"https:\/\/seo.london\/tr\/sunucu-tarafi-vs-istemci-tarafi-isleme\/\">m\u00fc\u015fteri<\/a> tepkiler, toplam etkile\u015fim, sosyal medya etkile\u015fimi, sosyal medya \u00fczerinden payla\u015f\u0131mlar vb. Bu, trend i\u00e7eri\u011fi bulmay\u0131 \u00e7ok daha kolay hale getirirken, rakiplerinizin m\u00fc\u015fterileri taraf\u0131ndan ne t\u00fcr i\u00e7eriklerin iyi kar\u015f\u0131land\u0131\u011f\u0131 ve hangi i\u00e7eriklerin \u00e7ok iyi performans g\u00f6stermedi\u011fi konusunda net bir fikir verir. T\u00fcm bunlar \u00fccretsiz olarak sunulsa da, Buzzsumo \u00f6deme yapmak isteyen \u00fcyeler i\u00e7in ek \u00f6zellikler i\u00e7eren premium planlar da sunuyor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"historical-research\"><\/span>Tarihsel ara\u015ft\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir proje olu\u015fturmadan veya arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in bir strateji olu\u015fturmadan \u00f6nce bir ni\u015f ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131z\u0131 varsayal\u0131m. Bu durumda, 360 derecelik bir bak\u0131\u015f a\u00e7\u0131s\u0131yla rakip analizi bir zorunluluktur.<br \/>\nAna rakiplerinize karar verdikten sonra, belirli bir rekabet analizini yap\u0131n <a href=\"https:\/\/seo.london\/tr\/tam-eslesmeli-alan-adinin-artilari-ve-eksileri\/\">etki alan\u0131<\/a> SE Ranking Rekabet Ara\u015ft\u0131rmas\u0131 arac\u0131n\u0131 kullanarak t\u00fcm temel parametreler i\u00e7in. Organik ve \u00fccretli aramadaki rakiplerinizin kapsaml\u0131 bir listesini elde edeceksiniz,&nbsp;<a href=\"https:\/\/seranking.com\/competitor-traffic-research.html\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/seranking.com\/competitor-traffic-research.html&amp;source=gmail&amp;ust=1627677177215000&amp;usg=AFQjCNGAtiQRE8szLRwrcUw6_1lnzu-g9w\">rakiplerin anahtar kelimelerini bulun<\/a>&nbsp;ve s\u0131ralamalar, semantik kar\u015f\u0131la\u015ft\u0131rma ve SERP \u00f6zellikleri. Ge\u00e7mi\u015f verileri kullanarak, rakiplerinizin web sitesi trafi\u011fi, hedef anahtar kelimeler, pop\u00fcler sayfalar ve di\u011fer pek \u00e7ok \u015fey hakk\u0131nda daha fazla bilgi edinebilirsiniz. <a href=\"https:\/\/seo.london\/tr\/i%cc%87ceri%cc%87k-pazarlama-metri%cc%87kleri%cc%87\/\">metri\u0307kler<\/a>. \u015eubat 2020'den itibaren Rekabet Ara\u015ft\u0131rmas\u0131'ndaki herhangi bir alanla ilgili t\u00fcm verilerden yararlan\u0131n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"find-trending-keywords-with-spyfu\"><\/span>SpyFu ile Trend Anahtar Kelimeleri Bulun:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO'yu geli\u015ftirmek i\u00e7in en iyi anahtar kelimeleri kullanman\u0131n \u00f6nemi, her \u00e7evrimi\u00e7i i\u00e7erik olu\u015fturucunun anlamas\u0131 gereken bir \u015feydir. \u0130\u00e7eri\u011finiz i\u00e7in alakal\u0131 anahtar kelimeler kullanmak kula\u011fa basit bir i\u015f gibi gelebilir ancak web sitenizin trafi\u011fini art\u0131rma \u015fans\u0131 olan anahtar kelimeleri bulmak, do\u011fru web sitesi rakip analiz arac\u0131 olmadan olduk\u00e7a karma\u015f\u0131k olabilir. \u00dccretsiz bir ara\u00e7 olan SpyFu, rakibinizin alan ad\u0131n\u0131 girdi\u011finizde size Google'da rakipleriniz taraf\u0131ndan en \u00e7ok hedeflenen al\u0131c\u0131 anahtar kelimelerini bulur. Ayr\u0131ca size onlar\u0131n reklam yerle\u015fimlerini sunar, AdWords kampanyalar\u0131nda yap\u0131lan de\u011fi\u015fiklikleri izler ve di\u011fer \u00f6zelliklerin yan\u0131 s\u0131ra ka\u00e7\u0131nman\u0131z i\u00e7in denenmi\u015f ve ba\u015far\u0131s\u0131z anahtar kelimeler \u00f6nerir. Sonu\u00e7 olarak, rakip analizi i\u00e7in en iyi pazarlama ara\u00e7lar\u0131ndan biridir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"find-and-analyze-backlinks-with-majestic\"><\/span>Majestic ile Geri Ba\u011flant\u0131lar\u0131 Bulun ve Analiz Edin:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir web sitesi ba\u015fka bir web sitesine her ba\u011flant\u0131 verdi\u011finde, bir backlink olu\u015fturulur. Geri ba\u011flant\u0131lar\u0131n web sitesi trafi\u011fini ve SEO'yu iyile\u015ftirmede g\u00fc\u00e7l\u00fc bir etkiye sahip olabilece\u011fi a\u00e7\u0131kt\u0131r. Rakiplerinizin backlinkleri pek \u00e7ok faydal\u0131 bilgi bar\u0131nd\u0131r\u0131r. Rakipleri analiz etmek i\u00e7in en iyi ara\u00e7lardan biri olan ve esas olarak geri ba\u011flant\u0131lara odaklanan Majestic, rakibinizin alan ad\u0131 yard\u0131m\u0131yla rakibinizin geri ba\u011flant\u0131lar\u0131, bunlar\u0131n kullan\u0131\u015fl\u0131l\u0131\u011f\u0131 ve g\u00fcvenilirli\u011fi hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi sa\u011flar. \u00dccretsiz s\u00fcr\u00fcm, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair temel bir anlay\u0131\u015f sa\u011flarken, ihtiya\u00e7lar\u0131n\u0131za g\u00f6re Majestic daha da fazla olabilir <a href=\"https:\/\/seo.london\/tr\/yararli-icerik-guncellemesi\/\">yard\u0131mc\u0131<\/a> Sundu\u011fu premium planlarla geri ba\u011flant\u0131lar\u0131 analiz etmek i\u00e7in.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"refine-your-marketing-strategy-with-similarweb\"><\/span>SimilarWeb ile Pazarlama Stratejinizi Geli\u015ftirin:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitenizin i\u00e7eri\u011finin daha fazla web sitesi trafi\u011fi \u00e7ekmesini istiyorsan\u0131z, rakiplerinizin ve m\u00fc\u015fterilerinin y\u00f6ntemlerini anlamak \u00e7ok \u00f6nemlidir. Rakipleri analiz etmek i\u00e7in kullan\u0131lan \u00e7ok say\u0131da ara\u00e7 aras\u0131nda SimilarWeb bu ama\u00e7la en yayg\u0131n kullan\u0131lan ara\u00e7lardan biridir. Rakiplerinizin analizlerini ve online pazarlama stratejilerini ortaya \u00e7\u0131karman\u0131n yan\u0131 s\u0131ra, bu ara\u00e7 ayn\u0131 zamanda de\u011ferli m\u00fc\u015fteri adaylar\u0131 veya sat\u0131\u015f ortaklar\u0131 bulman\u0131za, yakla\u015fan <a href=\"https:\/\/seo.london\/tr\/anahtar-kelimeleri-bulmak-icin-google-trend-nasil-kullanilir\/\">trendler<\/a>potansiyel rakipler ve <a href=\"https:\/\/seo.london\/tr\/soguk-arama-yapmadan-yerel-seo-musteri%cc%87leri%cc%87-nasil-bulunur\/\">m\u00fc\u015fteriler<\/a>m\u00fc\u015fterilerinizi anlaman\u0131n yan\u0131 s\u0131ra. SimilarWeb, rakip analizi yapmak i\u00e7in \u00fccretsiz olarak s\u0131n\u0131rl\u0131 bir s\u00fcr\u00fcm sunar, ancak daha ayr\u0131nt\u0131l\u0131 ara\u015ft\u0131rmalar i\u00e7in premium planlara da sahiptir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"keep-an-eye-on-the-traffic-of-your-biggest-competitors-with-alexa\"><\/span>Alexa ile En B\u00fcy\u00fck Rakiplerinizin Trafi\u011fine G\u00f6z At\u0131n:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sitenizin a\u015fa\u011f\u0131dakilere g\u00f6re nas\u0131l performans g\u00f6sterdi\u011fini bilmek ister misiniz? <a href=\"https:\/\/seo.london\/tr\/bilgi-tabani\/nasil-izlenir-seo-performans\/\">performans<\/a> en b\u00fcy\u00fck rakiplerinizin sitelerine mi bak\u0131yorsunuz? Ba\u015fka yere bakman\u0131za gerek yok. Amazon'un Alexa's\u0131n\u0131n rekabet\u00e7i k\u0131yaslama stratejisiyle, web sitenizin trafi\u011finin en iyi rakiplerinizinkiyle nas\u0131l kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131 kolayca anlayabilir ve sitenizin trafik istatistiklerini analiz edebilirsiniz. Alexa ayr\u0131ca SEO i\u00e7in anahtar kelime \u00f6nerileri ve potansiyel m\u00fc\u015fterilerinizin sitenizden neler isteyebilece\u011fine dair i\u00e7g\u00f6r\u00fcler sunar. Alexa premium bir ara\u00e7 olmas\u0131na ra\u011fmen, neler sunabilece\u011fi hakk\u0131nda bir fikir edinmek i\u00e7in 7 g\u00fcnl\u00fck \u00fccretsiz deneme alabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"track-your-competitors-emails-with-owletter\"><\/span>Owletter ile Rakiplerinizin E-postalar\u0131n\u0131 Takip Edin:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tutmak <a href=\"https:\/\/seo.london\/tr\/anahtar-kelime-siralamalari-nasil-takip-edilir\/\">par\u00e7a<\/a> Rakiplerinizin e-postalar\u0131n\u0131 incelemek bir\u00e7ok nedenden dolay\u0131 faydal\u0131d\u0131r, en \u00f6nemlisi de onlar\u0131n e-postalar\u0131n\u0131 anlamak i\u00e7in <a href=\"https:\/\/seo.london\/tr\/totality-hi%cc%87zmetleri%cc%87\/\">e-posta<\/a> pazarlama stratejisi. T\u00fcm rakiplerinizin e-posta listelerine abone olmak ve her birinin e-postalar\u0131n\u0131 takip etmek pratik olarak uygun olmad\u0131\u011f\u0131ndan, Owletter bunu sizin i\u00e7in yapmak \u00fczere \u00f6zel olarak tasarlanm\u0131\u015f en iyi rakip analiz ara\u00e7lar\u0131ndan biridir. Owletter, rakiplerinizin e-postalar\u0131n\u0131n kayd\u0131n\u0131 tutar, b\u00f6ylece e-posta pazarlama stratejilerini kolayca anlaman\u0131za ve performanslar\u0131n\u0131 analiz etmenize ve \u00e7\u0131kar\u0131mlar\u0131 sitenizin SEO'sunu iyile\u015ftirmek i\u00e7in kullanman\u0131za olanak tan\u0131r. Owletter, her plan i\u00e7in \u00fccretsiz deneme s\u00fcresi de dahil olmak \u00fczere ihtiya\u00e7lar\u0131n\u0131za uygun birka\u00e7 premium plan sunar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"monitoring-social-media-of-your-competitors-with-sprout-social\"><\/span>Sprout Social ile Rakiplerinizin Sosyal Medyas\u0131n\u0131 Takip Edin:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>G\u00fcn\u00fcm\u00fczde sosyal medyan\u0131n web sitesi trafi\u011fi i\u00e7in \u00e7ok \u00f6nemli bir kaynak oldu\u011fu yads\u0131namaz. Rakiplerinizin sosyal medya payla\u015f\u0131mlar\u0131n\u0131, mesajlar\u0131n\u0131 ve toplam etkile\u015fimlerini takip etmek, web sitenizin performans\u0131n\u0131 art\u0131rma konusunda size de\u011ferli bilgiler verebilir. Sprout Social, rakibinizin sosyal medya i\u00e7eri\u011fi ve performans\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 raporlar sunarak bunu sizin i\u00e7in kolayla\u015ft\u0131r\u0131r, bu da onu sosyal medya ara\u015ft\u0131rmas\u0131 alan\u0131ndaki en iyi rakip ara\u015ft\u0131rma ara\u00e7lar\u0131ndan biri haline getirir. Sprout Social, \u00fccretli bir plan se\u00e7meden \u00f6nce \u00f6zelliklerine g\u00f6z atabilmeniz i\u00e7in \u00fccretsiz bir deneme s\u00fcresi de sunuyor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"know-which-ads-perform-the-best-with-ispionage\"><\/span>iSpionage ile Hangi Reklamlar\u0131n En \u0130yi Performans\u0131 G\u00f6sterdi\u011fini \u00d6\u011frenin:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rakiplerinizden hangilerinin PPC (t\u0131klama ba\u015f\u0131na \u00f6deme) a\u00e7\u0131s\u0131ndan en iyi performans\u0131 g\u00f6sterdi\u011fini bilmek istiyorsan\u0131z <a href=\"https:\/\/seo.london\/tr\/bi%cc%87r-i%cc%87ceri%cc%87k-si%cc%87tesi%cc%87-i%cc%87ci%cc%87n-butceyle-seo-nasil-yapilir\/\">B\u00dcT\u00c7E<\/a> iSpionage sizin i\u00e7in en iyi rakip ara\u015ft\u0131rma ara\u00e7lar\u0131ndan biridir. iSpionage size t\u00fcm bu verilerin y\u0131llarca de\u011ferini sunar, b\u00f6ylece en iyi performans g\u00f6steren PPC stratejilerini net bir \u015fekilde anlaman\u0131z\u0131 sa\u011flar. Bu rakip analiz arac\u0131, premium planlar\u0131na ek olarak s\u0131n\u0131rl\u0131 \u00fccretsiz \u00f6zellikler sunar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"get-alerts-for-every-change-made-to-your-competitors-website-with-kompyte\"><\/span>Kompyte ile Rakibinizin Web Sitesinde Yap\u0131lan Her De\u011fi\u015fiklik \u0130\u00e7in Uyar\u0131 Al\u0131n:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rakibinizin yapt\u0131\u011f\u0131 her k\u00fc\u00e7\u00fck de\u011fi\u015fikli\u011fi manuel olarak takip etmek \u00e7ok zaman al\u0131c\u0131 ve pratik olmayabilir. Kompyte, rakibinizin sitelerini ve sosyal medyas\u0131n\u0131 sizin i\u00e7in takip ederek bu sorunla m\u00fccadele etmenize yard\u0131mc\u0131 olur. Rakibiniz web sitelerinde veya dijital kampanyalar\u0131nda bir de\u011fi\u015fiklik yapt\u0131\u011f\u0131nda, Kompyte <a href=\"https:\/\/seo.london\/tr\/google-uyarilari-seo\/\">uyar\u0131lar<\/a> sen. \u00c7o\u011fu ara\u00e7 gibi Kompyte de premium planlar\u0131yla birlikte \u00fccretsiz deneme s\u00fcresi sunuyor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"get-an-overview-of-your-competitors-website-with-semrush-or-ahrefs\"><\/span>SEMrush veya Ahrefs ile Rakibinizin Web Sitesine Genel Bir Bak\u0131\u015f Elde Edin:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEMrush ve Ahrefs en iyi hepsi bir arada rakip analiz ara\u00e7lar\u0131ndan ikisidir. \u0130\u00e7erik ara\u015ft\u0131rmas\u0131ndan dijital strateji y\u00f6netimine, PPC anahtar kelimelerine ve \u00fcr\u00fcn listelemelerine kadar bu ara\u00e7lar <a href=\"https:\/\/seo.london\/tr\/kuresel-seo\/\">geni\u015f<\/a> sitenizin genel performans\u0131n\u0131 ve SEO'sunu iyile\u015ftirmek i\u00e7in \u00e7e\u015fitli f\u0131rsatlar sunar. Hem SEMrush hem de Ahrefs, premium planlar\u0131n\u0131n bir par\u00e7as\u0131 olarak 7 g\u00fcnl\u00fck \u00fccretsiz deneme s\u00fcresi sunar.<\/p>\n<p>\u015eunlar\u0131 yapabilirsiniz <a href=\"https:\/\/seo.london\/tr\/seo-danismanlarina-ne-sorulmali\/\">sor<\/a>Hepsi bir arada rakip ara\u015ft\u0131rma ara\u00e7lar\u0131 kolayca bulunabiliyorsa, neden sadece birka\u00e7 hizmet sunan ara\u00e7lar tercih edilsin ki? Hepsi bir arada ara\u00e7lar uzun vadede uygun maliyetli g\u00f6r\u00fcnebilir ve rakibinizin siteleri ve stratejileri hakk\u0131nda genel bir bak\u0131\u015f elde etmek istedi\u011finizde son derece yararl\u0131 olsa da; daha odakl\u0131 bir dizi hizmet sunan ara\u00e7lar, rakibinizin bireysel stratejileri hakk\u0131nda size nispeten \u00e7ok daha derin bilgiler verebilir.<\/p>\n<p>Yukar\u0131da bahsedilen ara\u00e7lar, piyasadaki en iyi rakip analiz ara\u00e7lar\u0131ndan yaln\u0131zca birka\u00e7\u0131d\u0131r. Piyasada \u00e7ok say\u0131da ara\u00e7 mevcut olsa da <a href=\"https:\/\/seo.london\/tr\/bilisim-sirketleri-icin-seo\/\">internet<\/a>Sizin i\u00e7in do\u011fru olan\u0131 se\u00e7mek hem ki\u015fisel ihtiya\u00e7lar\u0131n\u0131za hem de g\u00fcn\u00fcn gereklerine ba\u011fl\u0131 olacakt\u0131r.<\/p>\n<h2 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"how-to-spy-on-your-competitors-target-keywords\"><\/span>Rakiplerinizin Hedef Anahtar Kelimelerinde Nas\u0131l Casusluk Yapabilirsiniz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web siteniz i\u00e7in ger\u00e7ek sonu\u00e7lar sa\u011flayan etkili bir arama motoru optimizasyonu (SEO) kampanyas\u0131 i\u00e7in do\u011fru anahtar kelimeleri hedeflemeniz gerekir. Web sitenizi alakas\u0131z anahtar kelimeler i\u00e7in optimize etmek yaln\u0131zca web sitenizin <a href=\"https:\/\/seo.london\/tr\/seo-siralamalarimi-nasil-kontrol-ederim\/\">r\u00fctbe<\/a>. Hedeflemek i\u00e7in baz\u0131 alakal\u0131 anahtar kelimeleri zaten biliyor olsan\u0131z da, rakiplerinizi g\u00f6zetleyerek daha fazlas\u0131n\u0131 ortaya \u00e7\u0131karabilirsiniz.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"inspect-html-for-meta-keywords\"><\/span>Meta Anahtar Kelimeler i\u00e7in HTML'yi \u0130nceleyin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir rakibin web sitesine g\u00f6z atarken, HTML'yi a\u015fa\u011f\u0131dakilerin varl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan inceleyin <a href=\"https:\/\/seo.london\/tr\/meta-anahtar-kelimeler-nedir\/\">meta anahtar kelimeler<\/a>. 1990'lar boyunca ve 2000'lerin ba\u015f\u0131nda, <a href=\"https:\/\/seo.london\/tr\/iletisim-sayfasinda-meta-aciklama-baslik-etiketi-h1\/\">meta<\/a> anahtar kelimeler web y\u00f6neticileri aras\u0131nda pop\u00fclerdi \u00e7\u00fcnk\u00fc arama motorlar\u0131 bunlar\u0131 bir s\u0131ralama fakt\u00f6r\u00fc olarak kullan\u0131yordu.<\/p>\n<p>O zamanlar, arama motorlar\u0131 hangi anahtar kelimelerin web siteleriyle en alakal\u0131 oldu\u011funu belirlemek i\u00e7in sadece <a href=\"https:\/\/seo.london\/tr\/seoda-crawling-ve-indexing-arasindaki-fark-nedir\/\">s\u00fcr\u00fcnme<\/a> Onlar. Web sitelerinin en alakal\u0131 anahtar kelimeler i\u00e7in s\u0131ralanmas\u0131n\u0131 sa\u011flamak i\u00e7in arama motorlar\u0131 meta anahtar kelimeleri arad\u0131. Bir web y\u00f6neticisi web sitesini belirli bir anahtar kelime i\u00e7in s\u0131ralamak istiyorsa, bunu bir meta anahtar kelime olarak ekleyebilirdi.<\/p>\n<p>Arama motorlar\u0131 art\u0131k meta anahtar kelimeleri bir s\u0131ralama fakt\u00f6r\u00fc olarak kullanm\u0131yor, ancak bir\u00e7ok web sitesi hedef anahtar kelimelerini HTML'de meta anahtar kelimeler olarak g\u00f6stermeye devam ediyor. Rakip bir web sitesinin hedef anahtar kelimelerinin meta anahtar kelime olarak kullan\u0131l\u0131p kullan\u0131lmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in, web taray\u0131c\u0131n\u0131z arac\u0131l\u0131\u011f\u0131yla sitenin HTML'sini meta name=\"keywords\" varl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan inceleyin <a href=\"https:\/\/seo.london\/tr\/ic-baglantilar-icin-nofollow-ozniteligini-kullanmali-miyim\/\">\u00f6znitelik<\/a>. Genellikle web sayfas\u0131n\u0131n HTML'sinin \u00fcst k\u0131sm\u0131na yak\u0131n bir yerde bulunan bu niteli\u011fi g\u00f6r\u00fcrseniz, rakibin hedef anahtar kelimelerinin virg\u00fclle ayr\u0131lm\u0131\u015f bir listesini takip etmelidir.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"inspect-html-for-title-tags\"><\/span>Ba\u015fl\u0131k Etiketleri i\u00e7in HTML'yi \u0130nceleyin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meta anahtar kelimelere ek olarak, rakiplerin web sitelerini a\u015fa\u011f\u0131dakiler i\u00e7in inceleyin <a href=\"https:\/\/seo.london\/tr\/seo-sayfa-basligi\/\">ba\u015fl\u0131k<\/a> Etiketler. T\u00fcm HTML web sayfalar\u0131n\u0131n tek bir ba\u015fl\u0131k etiketine sahip olmas\u0131 gerekir. Bir web sayfas\u0131 bu meta \u00f6\u011feden yoksunsa, ge\u00e7erli olmayacakt\u0131r. Dolay\u0131s\u0131yla, bir rakibin web sitesinde meta anahtar kelimeler eksik olsa bile, web sayfalar\u0131n\u0131n her birinde bir ba\u015fl\u0131k etiketi bulunmal\u0131d\u0131r.<\/p>\n<p>\u0130\u00e7in <a href=\"https:\/\/seo.london\/tr\/blog-fikirleri-nasil-bulunur\/\">fikirler<\/a> SEO kampanyan\u0131zla hangi anahtar kelimeleri hedeflemeniz gerekti\u011fine karar vermek i\u00e7in rakiplerinizin ba\u015fl\u0131k etiketlerinde hangi anahtar kelimeleri kulland\u0131klar\u0131na bak\u0131n. Meta anahtar kelimeler gibi, ba\u015fl\u0131k etiketleri de HTML olarak g\u00f6r\u00fcnt\u00fclenir. Dolay\u0131s\u0131yla bunlar\u0131 web taray\u0131c\u0131n\u0131z \u00fczerinden g\u00f6r\u00fcnt\u00fcleyebilirsiniz.<\/p>\n<p>Firefox kullan\u0131yorsan\u0131z, men\u00fc d\u00fc\u011fmesine t\u0131klay\u0131n ve \"Web Geli\u015ftirici \"yi ve ard\u0131ndan \"Sayfa Kayna\u011f\u0131 \"n\u0131 se\u00e7in. Chrome kullan\u0131yorsan\u0131z, web sayfas\u0131nda herhangi bir yere sa\u011f t\u0131klay\u0131n ve \"Sayfa kayna\u011f\u0131n\u0131 g\u00f6r\u00fcnt\u00fcle \"yi se\u00e7in. Web sayfas\u0131n\u0131n HTML'si web taray\u0131c\u0131n\u0131za y\u00fcklendikten sonra, bir a\u00e7\u0131l\u0131\u015f ve kapan\u0131\u015f <title> etiketi aray\u0131n. Bu etiketlerin i\u00e7inde web sayfas\u0131n\u0131n ba\u015fl\u0131\u011f\u0131 bulunur.<\/p>\n<p>\u00d6zellikle, rakibin ana sayfas\u0131nda kullan\u0131lan ba\u015fl\u0131k etiketine bak\u0131n. Her web sayfas\u0131 bir ba\u015fl\u0131k etiketi i\u00e7erirken, ana sayfan\u0131n ba\u015fl\u0131k etiketi genellikle rakibin hedefledi\u011fi bir veya daha fazla anahtar kelimeyi i\u00e7erir.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"use-google-ads-keyword-planner\"><\/span>Google Ads Anahtar Kelime Planlay\u0131c\u0131s\u0131n\u0131 Kullan\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rakiplerinizin hedef anahtar kelimelerini g\u00f6zetlemenin bir ba\u015fka yolu da Google Ads Anahtar Kelime Planlay\u0131c\u0131'y\u0131 kullanmakt\u0131r. Google Ads \u00fczerinden google.com\/home\/tools\/keyword-planner adresinden ula\u015f\u0131labilen bu ara\u00e7, alakal\u0131 ve ili\u015fkili anahtar kelimeler hakk\u0131nda \u00f6neriler sunar.<\/p>\n<p>Anahtar Kelime Planlay\u0131c\u0131'y\u0131 kullanmak i\u00e7in rakip bir web sitesinin URL'sini girin ve \"Git \"e t\u0131klay\u0131n. Google daha sonra <a href=\"https:\/\/seo.london\/tr\/jetoctopus\/\">s\u00fcr\u00fcnmek<\/a> rakibin web sitesinin i\u00e7eri\u011fiyle ili\u015fkili en alakal\u0131 anahtar kelimelerin bir listesini d\u00f6nd\u00fcr\u00fcr. Ve bu listede, anahtar kelimelerin <a href=\"https:\/\/seo.london\/tr\/yuksek-hacimli-dusuk-rekabet-anahtar-kelimeler-nasil-bulunur\/\">arama hacmi<\/a>rekabet ve ortalama teklif fiyatlar\u0131.<\/p>\n<p>Kullan\u0131m\u0131 \u00fccretsiz olsa da, Anahtar Kelime Planlay\u0131c\u0131'ya eri\u015fmek i\u00e7in bir Google Ads hesab\u0131na ihtiyac\u0131n\u0131z olacakt\u0131r. Reklam envanteri sat\u0131n alman\u0131z veya hesab\u0131n\u0131z\u0131n aktif olmas\u0131 gerekmez. Ancak, Anahtar Kelime Planlay\u0131c\u0131 yaln\u0131zca Google Ads aray\u00fcz\u00fc \u00fczerinden kullan\u0131labilir, bu nedenle ona eri\u015fmek ve kullanmak i\u00e7in bir hesaba ihtiyac\u0131n\u0131z olacakt\u0131r.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"check-search-rankings\"><\/span>Arama S\u0131ralamalar\u0131n\u0131 Kontrol Edin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rakip bir web sitesinin arama s\u0131ralamalar\u0131n\u0131 kontrol ederek hedef anahtar kelimeler hakk\u0131nda bilgi edinebilirsiniz. Bir rakibin web sitesi yar\u0131m d\u00fczine veya daha fazla anahtar kelime i\u00e7in \u00fcst s\u0131ralarda yer al\u0131yorsa, bu anahtar kelimeleri hedefledi\u011fini varsaymak g\u00fcvenlidir.<\/p>\n<p>Rakiplerinizin web sitelerine sahip olmad\u0131\u011f\u0131n\u0131z veya kontrol etmedi\u011finiz i\u00e7in, Google'\u0131 kullanarak arama s\u0131ralamalar\u0131n\u0131 kontrol edemezsiniz <a href=\"https:\/\/seo.london\/tr\/arama-konsolu\/\">Arama Konsolu<\/a> veya <a href=\"https:\/\/seo.london\/tr\/web-sitesi-bings-aramasinda-dizine-eklenmiyor\/\">Bing<\/a> Web Y\u00f6neticisi Ara\u00e7lar\u0131. Ancak rakiplerinizin web sitelerinin hangi anahtar kelimeler i\u00e7in s\u0131raland\u0131\u011f\u0131n\u0131 g\u00f6rmenin hala yollar\u0131 var.<\/p>\n<p>Bir rakibin web sitesinin g\u00f6r\u00fcn\u00fcp g\u00f6r\u00fcnmedi\u011fini g\u00f6rmek i\u00e7in Google ve Bing'de olas\u0131 anahtar kelimeler i\u00e7in manuel olarak arama yapabilirsiniz. Alternatif olarak, tam bir s\u0131ralama analizi ger\u00e7ekle\u015ftirmek i\u00e7in Ahrefs gibi bir backlink analiz arac\u0131 kullanabilirsiniz. Ahrefs'e abone olduktan sonra \"Site Explorer\" b\u00f6l\u00fcm\u00fcne gidin ve rakibinizin web sitesinin URL'sini girin. Ard\u0131ndan, sitenin s\u0131ralamada yer ald\u0131\u011f\u0131 t\u00fcm anahtar kelimelerin bir listesini g\u00f6rmek i\u00e7in \"Organik Anahtar Kelimeler \"i se\u00e7in.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"use-spyfu\"><\/span>SpyFu kullan\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00fczinelerce <a href=\"https:\/\/seo.london\/tr\/uygulamalar-i%cc%87ci%cc%87n-seo\/\">uygulamalar<\/a>Rakiplerinizin hedef anahtar kelimelerini g\u00f6zetlemenize yard\u0131mc\u0131 olabilecek hizmetler ve di\u011fer ara\u00e7lar vard\u0131r, ancak bu ama\u00e7 i\u00e7in en kullan\u0131\u015fl\u0131 olanlardan biri SpyFu'dur. \u0130lk olarak Nisan 2005'te GoogSpy ad\u0131 alt\u0131nda piyasaya s\u00fcr\u00fclen SpyFu, rakiplerinizin hem organik hem de \u00fccretli hedef anahtar kelimelerini g\u00f6zetlemenize olanak tan\u0131r.<\/p>\n<p>E\u011fer bir rakip Google Ads'de kendi web sitesinin reklam\u0131n\u0131 yap\u0131yorsa, SpyFu onun hedefledi\u011fi anahtar kelimeleri ortaya \u00e7\u0131karacakt\u0131r. Unutmay\u0131n, bir rakibin \u00fccretli hedef anahtar kelimeleri organik hedef anahtar kelimelerinden farkl\u0131 olabilir. Bununla birlikte, rakiplerin \u00fccretli hedef anahtar kelimelerini g\u00f6zetleyerek web sitenizin SEO kampanyas\u0131nda hedefleyebilece\u011finiz daha fazla anahtar kelime bulabilirsiniz.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"analyze-anchor-text\"><\/span>\u00c7apa Metni Analiz Etme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yapabilirsin <a href=\"https:\/\/seo.london\/tr\/seoyu-kendi-basima-ogrenebilir-miyim\/\">\u00f6\u011frenmek<\/a> analiz ederek rakip bir web sitesinin hedef anahtar kelimeleri hakk\u0131nda \u00e7ok \u015fey <a href=\"https:\/\/seo.london\/tr\/baglanti-metni-nedir\/\">ba\u011flant\u0131 metni<\/a> geri ba\u011flant\u0131lar\u0131nda kullan\u0131l\u0131r. \u00c7o\u011fu web y\u00f6neticisi, web sitelerinin hedef anahtar kelimelerini ve bunlar\u0131n varyasyonlar\u0131n\u0131 ba\u011flant\u0131 metni olarak kullanarak geri ba\u011flant\u0131lar olu\u015fturur. Bu nedenle, bir rakibin belirli bir anahtar kelimeyi ba\u011flant\u0131 metni olarak kulland\u0131\u011f\u0131n\u0131 ke\u015ffederseniz, SEO kampanyan\u0131zla bunu hedeflemek isteyebilirsiniz.<\/p>\n<p>Bir rakibin ba\u011flant\u0131 metnini g\u00f6rmek i\u00e7in Ahrefs'i kullan\u0131n. \"Site Gezgini\" b\u00f6l\u00fcm\u00fcn\u00fcn alt\u0131nda - bir rakibin web sitesinin s\u0131raland\u0131\u011f\u0131 anahtar kelimeleri g\u00f6r\u00fcnt\u00fclemek i\u00e7in ayn\u0131 b\u00f6l\u00fcm - sol kenar \u00e7ubu\u011fundaki \"Geri Ba\u011flant\u0131lar\" sekmesine t\u0131klay\u0131n. Bu sayfada, \"Ba\u011flant\u0131 ve geri ba\u011flant\u0131\" s\u00fctununun alt\u0131nda ba\u011flant\u0131 metnini g\u00f6receksiniz.<\/p>\n<p>Rakiplerinizin hedef anahtar kelimelerini g\u00f6zetleyerek, web sitenizi daha fazla arama motoru g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc i\u00e7in optimize ederken hangi anahtar kelimeleri kullanaca\u011f\u0131n\u0131z\u0131 bilirsiniz. Sadece a\u015f\u0131r\u0131 miktarda rekabetin oldu\u011fu anahtar kelimeleri hedeflemekten ka\u00e7\u0131nmay\u0131 unutmay\u0131n. \u00c7o\u011fu anahtar kelime i\u00e7in bir miktar rekabetle kar\u015f\u0131la\u015fmay\u0131 bekleyebilirsiniz, ancak y\u00fczlerce veya binlerce ba\u015fka web sitesi sizinle ayn\u0131 anahtar kelimeleri hedefliyorsa, SEO kampanyan\u0131zda zorlu bir sava\u015fla kar\u015f\u0131 kar\u015f\u0131ya kalacaks\u0131n\u0131z.<\/p>","protected":false},"excerpt":{"rendered":"<p>Web sitesi rakip analizi, ilgili organik trafi\u011fin nas\u0131l art\u0131r\u0131laca\u011f\u0131na ili\u015fkin bu sorunun cevab\u0131d\u0131r.<\/p>","protected":false},"author":6,"featured_media":11526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Competitor Analysis. Marketing tools and more - SEO.London<\/title>\n<meta name=\"description\" content=\"Website competitor analysis as the answer to fundamental question - what measures to take to improve organic traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/tr\/\u0432\u0435\u0431-\u0441\u0430\u0439\u0442-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0437\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Competitor Analysis\" \/>\n<meta property=\"og:description\" content=\"Website competitor analysis is the answer to this question about how to increase relevant organic traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/tr\/\u0432\u0435\u0431-\u0441\u0430\u0439\u0442-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0437\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T20:40:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T18:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/08\/Website-Competitor-Analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Website Competitor Analysis\" \/>\n<meta name=\"twitter:description\" content=\"Website competitor analysis is the answer to this question about how to increase relevant organic traffic.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/08\/Website-Competitor-Analysis.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Web Sitesi Rakip Analizi. 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