{"id":22837,"date":"2022-08-25T13:33:52","date_gmt":"2022-08-25T13:33:52","guid":{"rendered":"https:\/\/seo.london\/?p=22837"},"modified":"2022-12-28T08:59:46","modified_gmt":"2022-12-28T08:59:46","slug":"uppdatering-av-nyttigt-innehall","status":"publish","type":"post","link":"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/","title":{"rendered":"Vad \u00e4r Googles uppdatering om hj\u00e4lpsamt inneh\u00e5ll?"},"content":{"rendered":"<p><a href=\"https:\/\/seo.london\/sv-se\/lankbyggnad-hur-vad-gor-inte\/\">Vad<\/a> \u00c4r <span id=\"urn:enhancement-3d96b1bb-3233-47c0-92f0-3d6846bfccd3\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s hj\u00e4lpsamma <a href=\"https:\/\/seo.london\/sv-se\/innehallsmarknadsforing-seo-tjanster\/\">Inneh\u00e5ll<\/a> Uppdatering, och hur p\u00e5verkar den din webbplats?<\/p>\n\n\n\n<p><span id=\"urn:enhancement-56db0056-b7c6-426c-a6d4-a08557143985\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> skakar om den <span id=\"urn:enhancement-d6cfed97-59ea-4c22-a493-c3506bfc17ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\"><a href=\"https:\/\/seo.london\/sv-se\/hur-man-gor-en-avancerad-sokning-i-google\/\">S\u00f6k p\u00e5<\/a><\/span> resultat med en ny uppdatering av algoritmen. Uppdateringen, som kallas \"helpful content update\", tillk\u00e4nnagavs den 18 augusti 2022.&nbsp;<span id=\"urn:enhancement-978eb24a-7183-4e46-8e9b-e37dfc3ff5b4\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> s\u00e4ger att det \u00e4r en del av en bredare satsning f\u00f6r att ge anv\u00e4ndarna mer originella, h\u00f6gkvalitativa<span id=\"urn:enhancement-4eb8ab47-ca6c-41da-a26f-441b3770781d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalitet<\/span> <span id=\"urn:enhancement-441391f6-bdf5-4c71-a9ae-54c3b99a873d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/website-content\">inneh\u00e5ll p\u00e5 webbplatsen<\/span>. Liksom m\u00e5nga av <span id=\"urn:enhancement-fb237c49-358b-4dcb-83ba-52fcdb17ce2f\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>tidigare uppdateringar av algoritmen, \u00e4ndrar den hur <span id=\"urn:enhancement-1c7c715d-b061-48ad-a211-ad73788b2675\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> bearbetar och rangordnar webbplatser.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png\" alt=\"uppdatering av nyttigt inneh\u00e5ll\" class=\"wp-image-24304\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-300x95.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-768x243.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-18x6.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-150x48.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1.png 1364w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"what-is-the-helpful-content-update\"><\/span><strong>Vad \u00e4r uppdateringen av anv\u00e4ndbart inneh\u00e5ll?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inneh\u00e5llsf\u00f6rteckning<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"V\u00e4xla till inneh\u00e5llsf\u00f6rteckning\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">V\u00e4xel<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/#what-is-the-helpful-content-update\" title=\"Vad \u00e4r uppdateringen av anv\u00e4ndbart inneh\u00e5ll?\">Vad \u00e4r uppdateringen av anv\u00e4ndbart inneh\u00e5ll?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/#the-impact-of-the-helpful-content-update\" title=\"Effekten av uppdateringen av det hj\u00e4lpsamma inneh\u00e5llet\">Effekten av uppdateringen av det hj\u00e4lpsamma inneh\u00e5llet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/#this-update-is-a-signal-not-a-penalty\" title=\"Denna uppdatering \u00e4r en signal, inte en straff\">Denna uppdatering \u00e4r en signal, inte en straff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/#how-to-safeguard-your-website-from-the-update\" title=\"Hur du skyddar din webbplats fr\u00e5n uppdateringen\">Hur du skyddar din webbplats fr\u00e5n uppdateringen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/#recovering-from-the-helpful-update\" title=\"\u00c5terh\u00e4mtning fr\u00e5n den hj\u00e4lpsamma uppdateringen\">\u00c5terh\u00e4mtning fr\u00e5n den hj\u00e4lpsamma uppdateringen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Uppdateringen av det hj\u00e4lpsamma inneh\u00e5llet \u00e4r en uppdatering av <span id=\"urn:enhancement-5482e461-311f-4af6-9f28-13351859c473\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>den prim\u00e4ra rankningsalgoritmen som fokuserar p\u00e5 inneh\u00e5ll. <span id=\"urn:enhancement-1b05cff5-7668-4a4c-b999-03202e62c986\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalitet<\/span>. Den bel\u00f6nar webbplatser som skapar inneh\u00e5ll f\u00f6r bes\u00f6kare och straffar webbplatser som skapar inneh\u00e5ll f\u00f6r <span id=\"urn:enhancement-0a90e2b0-bcec-4c90-8a30-f84858078a33\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> motorer. Webbplatser som skapar inneh\u00e5ll specifikt f\u00f6r bes\u00f6kare kan vara b\u00e4ttre \u00e4n webbplatser som \u00e4r kraftigt optimerade, <span id=\"urn:enhancement-8cbcc664-ef24-49af-8839-4160e5aba42e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> motororienterat inneh\u00e5ll.<\/p>\n\n\n\n<p><span id=\"urn:enhancement-c89177fe-4699-4faf-8f09-d19484c2a802\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>har f\u00f6rst\u00e5s alltid prioriterat webbplatser med h\u00f6g kvalitet.<span id=\"urn:enhancement-b2ed5edf-a18c-40ab-85be-341f8d2dac69\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalitet<\/span> inneh\u00e5ll i sin <span id=\"urn:enhancement-640cc744-a904-410e-bda5-a1cbd3c804d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> resultat. Denna uppdatering f\u00f6rst\u00e4rker helt enkelt <span id=\"urn:enhancement-a3c378b7-3fab-4466-915a-b6ebf48498b7\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>Anv\u00e4ndning av inneh\u00e5ll. <span id=\"urn:enhancement-90de8261-63f2-4bb8-b011-ff1dbfc83b6c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalitet<\/span> som en rankingfaktor. Den till\u00e5ter <span id=\"urn:enhancement-d2c4bde9-ba0f-400f-b91c-df6eb3f9e061\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> till <a href=\"https:\/\/seo.london\/sv-se\/kunskapsbas\/sokordsforskning-inom-seo\/\">g\u00f6ra \u00e5tskillnad mellan<\/a> inneh\u00e5ll som \u00e4r till hj\u00e4lp f\u00f6r bes\u00f6karna och inneh\u00e5ll som inte \u00e4r till hj\u00e4lp f\u00f6r bes\u00f6karna.<\/p>\n\n\n\n<p>\u00c4ven om uppdateringen av anv\u00e4ndbart inneh\u00e5ll p\u00e5verkar alla <a href=\"https:\/\/seo.london\/sv-se\/topp-10-typer-av-innehallsskrivning-i-seo-for-maximal-effekt\/\">typer av inneh\u00e5ll<\/a>, har det en st\u00f6rre effekt p\u00e5 shoppingen, <a href=\"https:\/\/seo.london\/sv-se\/kunskapsbas\/hur-man-far-edu-bakatlankar\/\">pedagogisk<\/a>, underh\u00e5llning och teknikinneh\u00e5ll. Uppdateringen av anv\u00e4ndbart inneh\u00e5ll \u00e4r ocks\u00e5 viktad. Webbplatser som huvudsakligen best\u00e5r av ohj\u00e4lpsamt inneh\u00e5ll kommer att p\u00e5verkas mer \u00e4n webbplatser med bara n\u00e5gra f\u00e5 sidor med ohj\u00e4lpsamt inneh\u00e5ll.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"the-impact-of-the-helpful-content-update\"><\/span><strong>Effekten av uppdateringen av det hj\u00e4lpsamma inneh\u00e5llet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Med den nyttiga uppdateringen kan anv\u00e4ndaren <a href=\"https:\/\/seo.london\/sv-se\/vad-ar-signaler-for-sidupplevelse\/\">erfarenhet<\/a> tar plats p\u00e5 scenen. Du m\u00e5ste skapa inneh\u00e5ll f\u00f6r din webbplats som ger bes\u00f6karna en positiv upplevelse. Annars kommer webbplatsens <span id=\"urn:enhancement-71e9a5d6-400e-4435-b377-2b2631a14c07\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> rankningen kan minska.<\/p>\n\n\n\n<p>Det anv\u00e4ndbara inneh\u00e5llet kommer att rensa bort webbplatser som skapar inneh\u00e5ll f\u00f6r att <span id=\"urn:enhancement-b4aa8e0c-c56c-40fe-98c6-eca5cea8f511\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> motorer. Denna gr\u00e5hatt <span id=\"urn:enhancement-5f7c0e20-72dd-481e-bc35-88c40f4ad9da\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> motoroptimering (<span id=\"urn:enhancement-007346c7-7606-449b-8fa6-f09396bdacf3\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\"><a href=\"https:\/\/seo.london\/sv-se\/\">SEO<\/a><\/span>) har fungerat tidigare. Webbplatser kunde <a href=\"https:\/\/seo.london\/sv-se\/hur-kontrollerar-jag-min-seo-ranking\/\">rangordning<\/a> h\u00f6gt f\u00f6r sina m\u00e5lnyckelord genom att skapa kraftigt optimerat inneh\u00e5ll. \u00c4ven om bes\u00f6karna hade en <a href=\"https:\/\/seo.london\/sv-se\/daligt-for-seo\/\">negativ<\/a> erfarenhet, skulle de vara h\u00f6gt rankade. Uppdateringen av hj\u00e4lpsamt inneh\u00e5ll tvingar webbplatser att skapa inneh\u00e5ll med bes\u00f6karnas b\u00e4sta f\u00f6r \u00f6gonen.<\/p>\n\n\n\n<p>Enligt <span id=\"urn:enhancement-0d1312fe-22f5-43ab-b48d-5c00b25c8f14\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, uppdateringen av hj\u00e4lpsamt inneh\u00e5ll \u00e4r en uppdatering som g\u00e4ller hela webbplatsen. I andra <span id=\"urn:enhancement-60c40c74-e386-4b64-8eb3-d471181f6969\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">ord<\/span>, det p\u00e5verkar hela webbplatser snarare \u00e4n enskilda sidor. \u00c4ven om du bara har n\u00e5gra f\u00e5 sidor med ol\u00e4mpligt inneh\u00e5ll, kan hela din webbplats <span id=\"urn:enhancement-5640c6a2-d3d8-4f05-824e-ebdfbe13a416\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> rankningen kan bli lidande. Alla sidor p\u00e5 din webbplats, \u00e4ven de med anv\u00e4ndbart inneh\u00e5ll, kan f\u00e5 en s\u00e4mre placering.<\/p>\n\n\n\n<p>T\u00e4nk p\u00e5 att uppdateringen av hj\u00e4lpsamt inneh\u00e5ll \u00e4r begr\u00e4nsad till <span id=\"urn:enhancement-fe8435e7-7535-4219-822a-872bdb5a35ab\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-652d8c36-3b21-4bc8-9820-686f57473f1f\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> resultat. Det p\u00e5verkar inte <span id=\"urn:enhancement-32d70b78-cd64-4f95-9c8d-b5d67f51b20d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Uppt\u00e4ck, <span id=\"urn:enhancement-08507470-5175-43da-81d0-63e686f26f72\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> News, eller andra ytor. <span id=\"urn:enhancement-82e3bd9b-60e9-4f3c-a547-c088a7dd0c0d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> kan utvidga uppdateringen av det hj\u00e4lpsamma inneh\u00e5llet till andra ytor i <a href=\"https:\/\/seo.london\/sv-se\/seo-trender\/\">framtid<\/a>, men det p\u00e5verkar f\u00f6r n\u00e4rvarande bara webbplatser som rankas i <span id=\"urn:enhancement-586fdfd2-1d0f-46eb-b2f2-84d6f0fa551a\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-4d72f793-5804-41a1-b30b-dc9f89b8722b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> resultat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-this-update-is-a-signal-not-a-penalty\"><span class=\"ez-toc-section\" id=\"this-update-is-a-signal-not-a-penalty\"><\/span>Denna uppdatering \u00e4r en signal, inte en straff<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uppdateringen av det anv\u00e4ndbara inneh\u00e5llet best\u00e5r av en ny signal, inte av en <a href=\"https:\/\/seo.london\/sv-se\/google-bestraffning\/\">p\u00e5f\u00f6ljd<\/a>. N\u00e4r <span id=\"urn:enhancement-4fb9c48f-dd52-427c-ae91-3c70b4b37a2c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> bes\u00f6ker din webbplats kommer den att behandla webbplatsens inneh\u00e5ll med denna signal f\u00f6r att avg\u00f6ra om det \u00e4r till hj\u00e4lp eller inte f\u00f6r bes\u00f6karna. Uppdateringen av hj\u00e4lpsamt inneh\u00e5ll \u00e4r en signal som g\u00e4ller hela webbplatsen och som kan s\u00e4nka hela webbplatsens <span id=\"urn:enhancement-a94b23c6-d66e-4a02-835e-aa588fdb9641\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> rankning om den har ohj\u00e4lpligt inneh\u00e5ll.<\/p>\n\n\n\n<p>Du kommer inte att f\u00e5 n\u00e5gra meddelanden fr\u00e5n <span id=\"urn:enhancement-d1a3bd4d-ecf9-4836-b6fb-c01775034430\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> om din webbplats degraderas p\u00e5 grund av ohj\u00e4lpligt inneh\u00e5ll. <span id=\"urn:enhancement-6815f6a9-9bc2-46e4-a2ff-d66954a3ae38\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> skickar endast meddelanden f\u00f6r <a href=\"https:\/\/seo.london\/sv-se\/anlita-en-google-penalty-konsult\/\">manuella \u00e5tg\u00e4rder sanktioner<\/a>. Uppdateringen av hj\u00e4lpsamt inneh\u00e5ll \u00e4r inte en bestraffning, s\u00e5 den medf\u00f6r inga meddelanden fr\u00e5n Search Console.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-safeguard-your-website-from-the-update\"><span class=\"ez-toc-section\" id=\"how-to-safeguard-your-website-from-the-update\"><\/span>Hur du skyddar din webbplats fr\u00e5n uppdateringen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vilka \u00e5tg\u00e4rder kan du vidta f\u00f6r att skydda uppdateringen av det anv\u00e4ndbara inneh\u00e5llet p\u00e5 din webbplats? Eftersom den fokuserar p\u00e5 inneh\u00e5ll <span id=\"urn:enhancement-262a4560-9a1a-41af-ba9c-1e5a59549a77\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalitet<\/span>beh\u00f6ver du g\u00f6ra en inneh\u00e5llsanalys. <a href=\"https:\/\/seo.london\/sv-se\/seo-revision\/\">revision<\/a>. G\u00e5 igenom inneh\u00e5llet p\u00e5 din webbplats medan du kontrollerar att det \u00e4r till nytta f\u00f6r bes\u00f6karna.<\/p>\n\n\n\n<p>Oroa dig inte f\u00f6r s\u00f6kordst\u00e4theten n\u00e4r du g\u00f6r en inneh\u00e5llsgranskning. S\u00f6kordst\u00e4thet representerar procentandelen av <span id=\"urn:enhancement-aed6e737-7144-4cbb-8744-041b8bd224ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">ord<\/span> p\u00e5 en sida som inneh\u00e5ller en <span id=\"urn:enhancement-b5987b53-4f24-460a-91e5-3561af8d86d2\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> nyckelord. M\u00e5nga <span id=\"urn:enhancement-fda9d8e0-3ec5-4b7a-9b41-4a49f16ae347\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> tidigare rekommenderat en nyckelordst\u00e4thet p\u00e5 3-6 procent. Men den hj\u00e4lpsamma inneh\u00e5llsuppdateringen eliminerar behovet av en specifik nyckelordst\u00e4thet. Att skapa inneh\u00e5ll med en specifik nyckelordst\u00e4thet kan skada din webbplats. <span id=\"urn:enhancement-a743e462-0a26-4627-aac3-3f9fce5e1771\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> rangordning.<\/p>\n\n\n\n<p>N\u00e4r bes\u00f6karna laddar sidorna p\u00e5 din webbplats ska de hitta det inneh\u00e5ll som fick dem att bes\u00f6ka din webbplats. Det \u00e4r inte ovanligt att bes\u00f6kare klickar p\u00e5 en organisk lista i <span id=\"urn:enhancement-d48c808e-926a-4a8e-b765-23faeedc1f41\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-c86108f1-2420-4115-b549-0ebf0888a130\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> resultat i hopp om att hitta inneh\u00e5ll om ett visst \u00e4mne. N\u00e4r bes\u00f6karna laddar sidan kan de st\u00f6ta p\u00e5 irrelevant inneh\u00e5ll som inte svarar p\u00e5 deras fr\u00e5gor eller tillgodoser deras behov.<\/p>\n\n\n\n<p>Om du st\u00f6ter p\u00e5 ohj\u00e4lpligt inneh\u00e5ll p\u00e5 din webbplats b\u00f6r du <a href=\"https:\/\/seo.london\/sv-se\/ta-bort-webbadresser-fran-googles-index-med-hjalp-av-sokkonsolen\/\">ta bort<\/a> den. F\u00f6rs\u00f6k inte att konsolidera den genom att flytta den till en annan sida. <span id=\"urn:enhancement-dc9c2e1f-8983-46fb-bbff-df721322d616\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> kommer att uppt\u00e4cka det ohj\u00e4lpsamma inneh\u00e5llet p\u00e5 den sida som det flyttas till, och det kan leda till att hela din webbplats degraderas. \u00c4ven <span id=\"urn:enhancement-0392ae34-dcce-4ff2-a162-802743ce7ccc\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> s\u00e4ger att <span id=\"urn:enhancement-5e586b32-295e-4ce3-bba3-fb6876e70dea\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/webmasters\">webmasters<\/span> b\u00f6r ta bort inneh\u00e5ll som inte \u00e4r till hj\u00e4lp f\u00f6r att bevara webbplatsens <span id=\"urn:enhancement-c85816af-0deb-42f7-bb48-880f375de640\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> rankningar.<\/p>\n\n\n\n<p><span id=\"urn:enhancement-06f8d4c9-f656-476e-8cda-cac0fd3fba6c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> n\u00e4mner premi\u00e4rdatum f\u00f6r tv-serier och filmer som ett exempel. Vissa webbplatser skapar inneh\u00e5ll som lovar att avsl\u00f6ja releasedatumet f\u00f6r en kommande TV-serie eller film. Bes\u00f6kare kommer att klicka p\u00e5 listor i <span id=\"urn:enhancement-171c4fe6-ffff-46d4-acdb-66c2e48fe9b0\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> resultat, om man tror att de indexerade sidorna inneh\u00e5ller ett publiceringsdatum. Sidorna \u00e4r helt enkelt utformade f\u00f6r att rankas f\u00f6r nyckelord med datum f\u00f6r utgivning; de avsl\u00f6jar inget datum f\u00f6r utgivning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recovering-from-the-helpful-update\"><span class=\"ez-toc-section\" id=\"recovering-from-the-helpful-update\"><\/span>\u00c5terh\u00e4mtning fr\u00e5n den hj\u00e4lpsamma uppdateringen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Om din webbplats b\u00f6rjar f\u00e5 en s\u00e4mre ranking efter uppdateringen av det hj\u00e4lpsamma inneh\u00e5llet b\u00f6r du vidta \u00e5tg\u00e4rder f\u00f6r att \u00e5terst\u00e4lla den. Om du tar bort ohj\u00e4lpligt inneh\u00e5ll fr\u00e5n din webbplats och ers\u00e4tter det med hj\u00e4lpsamt, bes\u00f6karorienterat inneh\u00e5ll kan du flytta din webbplats till en h\u00f6gre rankning. <a href=\"https:\/\/seo.london\/sv-se\/seo-byra-london\/\">topp<\/a> p\u00e5 <span id=\"urn:enhancement-920bdfcc-063a-4037-8d92-8580cae26855\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-892bfad1-d1a2-4e2d-aa80-c9c1c9c0f300\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> resultat.<\/p>\n\n\n\n<p>Precis som med andra algoritmuppdateringar kommer du inte att kunna \u00e5terh\u00e4mta dig fr\u00e5n uppdateringen av hj\u00e4lpsamt inneh\u00e5ll direkt. Om uppdateringen av hj\u00e4lpsamt inneh\u00e5ll riktar sig mot din webbplats, <span id=\"urn:enhancement-57abe823-ff07-47b6-bdbf-70a23c00352e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> kommer din webbplats att vara i timeout. Hela din webbplats <span id=\"urn:enhancement-10229311-1f95-44bc-aeb4-ca6acaf342eb\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> rankningen kommer att p\u00e5verkas negativt under denna timeoutperiod. Enligt <span id=\"urn:enhancement-83f35ffd-87a5-4f74-a916-c6223b64ba71\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>kan uppdateringstidpunkterna f\u00f6r hj\u00e4lpsamt inneh\u00e5ll vara flera m\u00e5nader.<\/p>\n\n\n\n<p>Du beh\u00f6ver inte <a href=\"https:\/\/seo.london\/sv-se\/hur-man-skickar-min-webbplats-till-google\/\">skicka in<\/a> en beg\u00e4ran om \u00e5terinf\u00f6rande om din webbplats omfattas av uppdateringen om anv\u00e4ndbart inneh\u00e5ll. Ta bara bort det ohj\u00e4lpsamma inneh\u00e5llet och v\u00e4nta p\u00e5 att <span id=\"urn:enhancement-1a4d8608-fc9d-4316-a635-d55a6975469b\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> f\u00f6r att \u00e5terst\u00e4lla din webbplats. Det kan ta flera m\u00e5nader, men du kan \u00e5terh\u00e4mta dig fr\u00e5n uppdateringen av det anv\u00e4ndbara inneh\u00e5llet.<\/p>\n\n\n\n<p>S\u00e5 l\u00e4nge du skapar inneh\u00e5ll f\u00f6r bes\u00f6kare ska du inte vara r\u00e4dd f\u00f6r uppdateringen av det anv\u00e4ndbara inneh\u00e5llet, utan du ska ta emot den. <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">nyttigt inneh\u00e5ll<\/a> kommer i slut\u00e4ndan att f\u00f6rb\u00e4ttra <span id=\"urn:enhancement-17251ad4-8215-442c-94bb-2a691cf7db57\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalitet<\/span> p\u00e5 <span id=\"urn:enhancement-0b2d5d70-18ce-48bc-a7f7-46bc1bd5488e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-2defc43b-3f79-4974-a023-61f29ba5d5b5\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> resultat. Om du skapar inneh\u00e5ll f\u00f6r bes\u00f6kare, <span id=\"urn:enhancement-d85a1e7c-f447-4d92-8b82-e1ee10c0376c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> kommer att bel\u00f6na din webbplats med h\u00f6gre <span id=\"urn:enhancement-129191bc-b0da-4b15-ba01-afd25eb170a7\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">S\u00f6k p\u00e5<\/span> rankningar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vad \u00e4r Googles uppdatering om anv\u00e4ndbart inneh\u00e5ll och hur p\u00e5verkar den din webbplats? Google h\u00e5ller p\u00e5 att skaka om s\u00f6kresultaten med en ny algoritmuppdatering. Uppdateringen kallas helpful content update och tillk\u00e4nnagavs den 18 augusti 2022. Google s\u00e4ger att den \u00e4r en del av en bredare satsning f\u00f6r att ge anv\u00e4ndarna mer originellt webbplatsinneh\u00e5ll av h\u00f6g kvalitet. Som m\u00e5nga andra [...]<\/p>","protected":false},"author":6,"featured_media":22838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Content Update by Google - What is this?<\/title>\n<meta name=\"description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google&#039;s Helpful Content Update\" \/>\n<meta property=\"og:description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new algorithm update. Known\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T13:33:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T08:59:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/helpful-content-update.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuter\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Uppdatering av hj\u00e4lpsamt inneh\u00e5ll fr\u00e5n Google - Vad \u00e4r detta?","description":"Vad \u00e4r Googles uppdatering om anv\u00e4ndbart inneh\u00e5ll och hur p\u00e5verkar den din webbplats? Google h\u00e5ller p\u00e5 att skaka om s\u00f6kresultaten med en ny uppdatering.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/sv-se\/uppdatering-av-nyttigt-innehall\/","og_locale":"sv_SE","og_type":"article","og_title":"What is Google's Helpful Content Update","og_description":"What Is Google's Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new algorithm update. 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