{"id":22837,"date":"2022-08-25T13:33:52","date_gmt":"2022-08-25T13:33:52","guid":{"rendered":"https:\/\/seo.london\/?p=22837"},"modified":"2022-12-28T08:59:46","modified_gmt":"2022-12-28T08:59:46","slug":"koristna-posodobitev-vsebine","status":"publish","type":"post","link":"https:\/\/seo.london\/sl\/koristna-posodobitev-vsebine\/","title":{"rendered":"Kaj je Googlova posodobitev koristne vsebine"},"content":{"rendered":"<p><a href=\"https:\/\/seo.london\/sl\/povezava-stavba-kako-kaj-storiti-donts\/\">Kaj<\/a> Je <span id=\"urn:enhancement-3d96b1bb-3233-47c0-92f0-3d6846bfccd3\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s koristno <a href=\"https:\/\/seo.london\/sl\/vsebinsko-trzenje-seo-storitve\/\">Vsebina<\/a> Posodobitev in kako bo vplivala na va\u0161o spletno stran?<\/p>\n\n\n\n<p><span id=\"urn:enhancement-56db0056-b7c6-426c-a6d4-a08557143985\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> pretresa <span id=\"urn:enhancement-d6cfed97-59ea-4c22-a493-c3506bfc17ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\"><a href=\"https:\/\/seo.london\/sl\/kako-opraviti-napredno-iskanje-v-googlu\/\">iskanje<\/a><\/span> rezultate z novo posodobitvijo algoritma. Ta posodobitev, znana kot posodobitev koristne vsebine, je bila objavljena 18. avgusta 2022.&nbsp;<span id=\"urn:enhancement-978eb24a-7183-4e46-8e9b-e37dfc3ff5b4\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> pravi, da je to del \u0161ir\u0161ih prizadevanj, da bi uporabnikom ponudili ve\u010d izvirnih, visokokakovostnih<span id=\"urn:enhancement-4eb8ab47-ca6c-41da-a26f-441b3770781d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kakovost<\/span> <span id=\"urn:enhancement-441391f6-bdf5-4c71-a9ae-54c3b99a873d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/website-content\">vsebina spletnega mesta<\/span>. Kot mnogi od <span id=\"urn:enhancement-fb237c49-358b-4dcb-83ba-52fcdb17ce2f\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>pretekle posodobitve algoritma, spreminja na\u010din, kako <span id=\"urn:enhancement-1c7c715d-b061-48ad-a211-ad73788b2675\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> obdeluje in razvr\u0161\u010da spletna mesta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png\" alt=\"koristna posodobitev vsebine\" class=\"wp-image-24304\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-300x95.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-768x243.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-18x6.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-150x48.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1.png 1364w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"what-is-the-helpful-content-update\"><\/span><strong>Kaj je posodobitev koristne vsebine?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Kazalo vsebine<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Tabela vsebine\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sl\/koristna-posodobitev-vsebine\/#what-is-the-helpful-content-update\" title=\"Kaj je posodobitev koristne vsebine?\">Kaj je posodobitev koristne vsebine?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sl\/koristna-posodobitev-vsebine\/#the-impact-of-the-helpful-content-update\" title=\"Vpliv posodobitve koristne vsebine\">Vpliv posodobitve koristne vsebine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sl\/koristna-posodobitev-vsebine\/#this-update-is-a-signal-not-a-penalty\" title=\"Ta posodobitev je signal, ne kazen\">Ta posodobitev je signal, ne kazen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sl\/koristna-posodobitev-vsebine\/#how-to-safeguard-your-website-from-the-update\" title=\"Kako za\u0161\u010dititi spletno mesto pred posodobitvijo\">Kako za\u0161\u010dititi spletno mesto pred posodobitvijo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sl\/koristna-posodobitev-vsebine\/#recovering-from-the-helpful-update\" title=\"Okrevanje po koristni posodobitvi\">Okrevanje po koristni posodobitvi<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Posodobitev koristne vsebine je posodobitev <span id=\"urn:enhancement-5482e461-311f-4af6-9f28-13351859c473\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>njenega glavnega algoritma za razvr\u0161\u010danje, ki se osredoto\u010da na vsebino. <span id=\"urn:enhancement-1b05cff5-7668-4a4c-b999-03202e62c986\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kakovost<\/span>. Nagrajuje spletna mesta, ki ustvarjajo vsebino za obiskovalce, in kaznuje spletna mesta, ki ustvarjajo vsebino za <span id=\"urn:enhancement-0a90e2b0-bcec-4c90-8a30-f84858078a33\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> motorji. Spletna mesta, ki ustvarjajo vsebino posebej za obiskovalce, lahko prehitijo spletna mesta, ki so mo\u010dno optimizirana, <span id=\"urn:enhancement-8cbcc664-ef24-49af-8839-4160e5aba42e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> vsebina, usmerjena v motorje.<\/p>\n\n\n\n<p><span id=\"urn:enhancement-c89177fe-4699-4faf-8f09-d19484c2a802\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>je seveda vedno dajal prednost spletnim mestom z visoko<span id=\"urn:enhancement-b2ed5edf-a18c-40ab-85be-341f8d2dac69\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kakovost<\/span> vsebino v svojem <span id=\"urn:enhancement-640cc744-a904-410e-bda5-a1cbd3c804d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> rezultati. Ta posodobitev le \u0161e potrjuje <span id=\"urn:enhancement-a3c378b7-3fab-4466-915a-b6ebf48498b7\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>uporaba vsebine <span id=\"urn:enhancement-90de8261-63f2-4bb8-b011-ff1dbfc83b6c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kakovost<\/span> kot dejavnik razvr\u0161\u010danja. Omogo\u010da <span id=\"urn:enhancement-d2c4bde9-ba0f-400f-b91c-df6eb3f9e061\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> na . <a href=\"https:\/\/seo.london\/sl\/baza-znanja\/raziskovanje-kljucnih-besed-v-seo\/\">razlikovati med<\/a> vsebino, ki je obiskovalcem v pomo\u010d, in vsebino, ki jim ni v pomo\u010d.<\/p>\n\n\n\n<p>\u010ceprav posodobitev koristne vsebine vpliva na vse <a href=\"https:\/\/seo.london\/sl\/10-najboljsih-vrst-pisanja-vsebin-v-seo-za-najvecji-ucinek\/\">vrste vsebine<\/a>, ima ve\u010dji vpliv na nakupovanje, <a href=\"https:\/\/seo.london\/sl\/baza-znanja\/kako-pridobiti-edu-backlinks\/\">izobra\u017eevanje<\/a>, zabavne in tehnolo\u0161ke vsebine. Koristna posodobitev vsebine je prav tako obte\u017eena. Spletne strani, sestavljene prete\u017eno iz nekoristne vsebine, bodo bolj prizadete kot strani z le nekaj stranmi nekoristne vsebine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"the-impact-of-the-helpful-content-update\"><\/span><strong>Vpliv posodobitve koristne vsebine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S koristno posodobitvijo lahko uporabnik <a href=\"https:\/\/seo.london\/sl\/kaj-so-signali-izkusnje-strani\/\">izku\u0161nje<\/a> stopi na oder. Za svoje spletno mesto morate ustvariti vsebino, ki bo obiskovalcem prinesla pozitivno izku\u0161njo. V nasprotnem primeru bo va\u0161e spletno mesto <span id=\"urn:enhancement-71e9a5d6-400e-4435-b377-2b2631a14c07\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> se lahko uvrstitev zmanj\u0161a.<\/p>\n\n\n\n<p>Koristna vsebina bo izlo\u010dila spletna mesta, ki ustvarjajo vsebino za <span id=\"urn:enhancement-b4aa8e0c-c56c-40fe-98c6-eca5cea8f511\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> motorji. Ta siva roka <span id=\"urn:enhancement-5f7c0e20-72dd-481e-bc35-88c40f4ad9da\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> optimizacija motorja (<span id=\"urn:enhancement-007346c7-7606-449b-8fa6-f09396bdacf3\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\"><a href=\"https:\/\/seo.london\/sl\/\">SEO<\/a><\/span>) je v preteklosti \u017ee delovala. Spletne strani bi lahko <a href=\"https:\/\/seo.london\/sl\/kako-lahko-preverim-svoje-seo-uvrstitve\/\">rang<\/a> visoko za ciljne klju\u010dne besede z ustvarjanjem mo\u010dno optimizirane vsebine. Tudi \u010de bi obiskovalci imeli <a href=\"https:\/\/seo.london\/sl\/slabo-za-seo\/\">negativni<\/a> izku\u0161nje, bi se uvrstili visoko. Posodobitev koristne vsebine prisili spletna mesta, da ustvarijo vsebino, ki je v najbolj\u0161em interesu obiskovalcev.<\/p>\n\n\n\n<p>Po podatkih <span id=\"urn:enhancement-0d1312fe-22f5-43ab-b48d-5c00b25c8f14\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, posodobitev koristne vsebine je posodobitev na celotnem spletnem mestu. V drugih <span id=\"urn:enhancement-60c40c74-e386-4b64-8eb3-d471181f6969\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">besede<\/span>, vpliva na celotna spletna mesta in ne na posamezne strani. Tudi \u010de imate le nekaj strani z nekoristno vsebino, lahko celotno spletno mesto <span id=\"urn:enhancement-5640c6a2-d3d8-4f05-824e-ebdfbe13a416\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> lahko pride do poslab\u0161anja uvrstitve. Vse strani na va\u0161em spletnem mestu, tudi tiste s koristno vsebino, se lahko uvrstijo slab\u0161e.<\/p>\n\n\n\n<p>Upo\u0161tevajte, da je posodobitev koristne vsebine omejena na <span id=\"urn:enhancement-fe8435e7-7535-4219-822a-872bdb5a35ab\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-652d8c36-3b21-4bc8-9820-686f57473f1f\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> rezultati. Ne vpliva na <span id=\"urn:enhancement-32d70b78-cd64-4f95-9c8d-b5d67f51b20d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Odkrijte, <span id=\"urn:enhancement-08507470-5175-43da-81d0-63e686f26f72\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Novice ali druge povr\u0161ine. <span id=\"urn:enhancement-82e3bd9b-60e9-4f3c-a547-c088a7dd0c0d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> lahko posodobitev koristne vsebine raz\u0161iri na druge povr\u0161ine v <a href=\"https:\/\/seo.london\/sl\/trendi-seo\/\">prihodnost<\/a>, vendar trenutno vpliva le na spletna mesta, ki se uvr\u0161\u010dajo v <span id=\"urn:enhancement-586fdfd2-1d0f-46eb-b2f2-84d6f0fa551a\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-4d72f793-5804-41a1-b30b-dc9f89b8722b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> rezultati.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-this-update-is-a-signal-not-a-penalty\"><span class=\"ez-toc-section\" id=\"this-update-is-a-signal-not-a-penalty\"><\/span>Ta posodobitev je signal, ne kazen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Posodobitev koristne vsebine je sestavljen iz novega signala, ne <a href=\"https:\/\/seo.london\/sl\/googlova-kazen\/\">kazen<\/a>. Ko <span id=\"urn:enhancement-4fb9c48f-dd52-427c-ae91-3c70b4b37a2c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> obi\u0161\u010de va\u0161e spletno mesto, bo s tem signalom obdelal vsebino va\u0161ega spletnega mesta in ugotovil, ali je za obiskovalce koristna ali ne. Posodobitev koristne vsebine je signal za celotno spletno mesto, ki lahko zni\u017ea oceno celotnega spletnega mesta <span id=\"urn:enhancement-a94b23c6-d66e-4a02-835e-aa588fdb9641\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> uvrstitev, \u010de ima nekoristno vsebino.<\/p>\n\n\n\n<p>Ne boste prejeli nobenih obvestil iz <span id=\"urn:enhancement-d1a3bd4d-ecf9-4836-b6fb-c01775034430\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> \u010de je va\u0161e spletno mesto degradirano zaradi neuporabne vsebine. <span id=\"urn:enhancement-6815f6a9-9bc2-46e4-a2ff-d66954a3ae38\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> po\u0161ilja obvestila samo za <a href=\"https:\/\/seo.london\/sl\/najem-google-kazen-svetovalec\/\">kazni za ro\u010dno ukrepanje<\/a>. Posodobitev koristne vsebine ni kazen, zato ne vklju\u010duje nobenih obvestil, ki bi jih izdala konzola za iskanje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-safeguard-your-website-from-the-update\"><span class=\"ez-toc-section\" id=\"how-to-safeguard-your-website-from-the-update\"><\/span>Kako za\u0161\u010dititi spletno mesto pred posodobitvijo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S katerimi ukrepi lahko za\u0161\u010ditite posodobitev koristne vsebine svojega spletnega mesta? Ker se osredoto\u010da na vsebino <span id=\"urn:enhancement-262a4560-9a1a-41af-ba9c-1e5a59549a77\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kakovost<\/span>, boste morali opraviti analizo vsebine <a href=\"https:\/\/seo.london\/sl\/revizija-seo\/\">revizija<\/a>. Med preverjanjem preberite vsebino spletnega mesta in se prepri\u010dajte, da je koristna za obiskovalce.<\/p>\n\n\n\n<p>Pri reviziji vsebine ne skrbite za gostoto klju\u010dnih besed. Gostota klju\u010dnih besed predstavlja odstotek <span id=\"urn:enhancement-aed6e737-7144-4cbb-8744-041b8bd224ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">besede<\/span> na strani, ki vsebuje <span id=\"urn:enhancement-b5987b53-4f24-460a-91e5-3561af8d86d2\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> klju\u010dna beseda. Veliko <span id=\"urn:enhancement-fda9d8e0-3ec5-4b7a-9b41-4a49f16ae347\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> strokovnjaki so prej priporo\u010dali gostoto klju\u010dnih besed od 3 do 6 odstotkov. Vendar posodobitev koristne vsebine odpravlja potrebo po dolo\u010deni gostoti klju\u010dnih besed. Ustvarjanje vsebine z dolo\u010deno gostoto klju\u010dnih besed lahko \u0161kodi spletni strani <span id=\"urn:enhancement-a743e462-0a26-4627-aac3-3f9fce5e1771\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> razvrstitev.<\/p>\n\n\n\n<p>Obiskovalci morajo ob nalaganju strani spletnega mesta najti vsebino, zaradi katere so ga obiskali. Neredko se zgodi, da obiskovalci kliknejo na organski seznam v <span id=\"urn:enhancement-d48c808e-926a-4a8e-b765-23faeedc1f41\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-c86108f1-2420-4115-b549-0ebf0888a130\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> rezultate v upanju, da bodo na\u0161li vsebino na dolo\u010deno temo. Po nalaganju strani lahko obiskovalci naletijo na nepomembno vsebino, ki ne odgovarja na njihova vpra\u0161anja ali ne obravnava njihovih potreb.<\/p>\n\n\n\n<p>\u010ce na svojem spletnem mestu naletite na nekoristno vsebino, morate <a href=\"https:\/\/seo.london\/sl\/odstranitev-url-jev-iz-googlovega-indeksa-z-uporabo-iskalne-konzole\/\">odstranite<\/a> ga. Ne posku\u0161ajte ga zdru\u017eiti tako, da ga premaknete na drugo stran. <span id=\"urn:enhancement-dc9c2e1f-8983-46fb-bbff-df721322d616\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> bo zaznal nekoristno vsebino na strani, na katero je bila prestavljena, in lahko degradira celotno spletno mesto. Tudi <span id=\"urn:enhancement-0392ae34-dcce-4ff2-a162-802743ce7ccc\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> pravi, da <span id=\"urn:enhancement-5e586b32-295e-4ce3-bba3-fb6876e70dea\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/webmasters\">Spletni mojstri<\/span> odstraniti neuporabno vsebino, da bi ohranili prepoznavnost svojega spletnega mesta. <span id=\"urn:enhancement-c85816af-0deb-42f7-bb48-880f375de640\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> razvrstitev.<\/p>\n\n\n\n<p><span id=\"urn:enhancement-06f8d4c9-f656-476e-8cda-cac0fd3fba6c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> kot primer navaja datume premiere televizijskih oddaj in filmov. Nekatera spletna mesta ustvarjajo vsebine, ki obljubljajo, da bodo razkrile datum izida prihajajo\u010de televizijske oddaje ali filma. Obiskovalci kliknejo na seznam v <span id=\"urn:enhancement-171c4fe6-ffff-46d4-acdb-66c2e48fe9b0\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> rezultatov, \u010de indeksirane strani vsebujejo datum izdaje. Strani so preprosto zasnovane tako, da se uvr\u0161\u010dajo na klju\u010dne besede z datumom izida; ne razkrivajo datuma izida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recovering-from-the-helpful-update\"><span class=\"ez-toc-section\" id=\"recovering-from-the-helpful-update\"><\/span>Okrevanje po koristni posodobitvi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u010ce se va\u0161e spletno mesto po posodobitvi koristne vsebine za\u010dne uvr\u0161\u010dati slab\u0161e, morate ukrepati, da ga obnovite. Odstranitev nekoristne vsebine s spletnega mesta in njena zamenjava s koristno vsebino, usmerjeno k obiskovalcem, lahko va\u0161e spletno mesto premakne na <a href=\"https:\/\/seo.london\/sl\/seo-agencija-v-londonu\/\">top<\/a> na spletnem mestu . <span id=\"urn:enhancement-920bdfcc-063a-4037-8d92-8580cae26855\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-892bfad1-d1a2-4e2d-aa80-c9c1c9c0f300\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> rezultati.<\/p>\n\n\n\n<p>Tako kot pri drugih posodobitvah algoritmov si tudi po posodobitvi koristne vsebine ne boste mogli takoj opomo\u010di. \u010ce je posodobitev koristne vsebine namenjena va\u0161emu spletnemu mestu, <span id=\"urn:enhancement-57abe823-ff07-47b6-bdbf-70a23c00352e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> bo va\u0161e spletno mesto v \u010dasovnem zati\u0161ju. Celotno spletno mesto <span id=\"urn:enhancement-10229311-1f95-44bc-aeb4-ca6acaf342eb\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> v tem \u010dasu bo negativno vplivalo na uvrstitev. V skladu z <span id=\"urn:enhancement-83f35ffd-87a5-4f74-a916-c6223b64ba71\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, lahko \u010dasovni limiti za posodobitev koristne vsebine trajajo ve\u010d mesecev.<\/p>\n\n\n\n<p>Ni vam treba <a href=\"https:\/\/seo.london\/sl\/kako-predloziti-svoje-spletno-mesto-googlu\/\">predlo\u017eite<\/a> zahtevo za ponovno vklju\u010ditev, \u010de je va\u0161e spletno mesto vklju\u010deno v posodobitev koristne vsebine. Odstranite nekoristno vsebino in po\u010dakajte na <span id=\"urn:enhancement-1a4d8608-fc9d-4316-a635-d55a6975469b\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> za obnovitev spletnega mesta. Morda bo trajalo ve\u010d mesecev, vendar si lahko opomorete po posodobitvi koristne vsebine.<\/p>\n\n\n\n<p>Dokler ustvarjate vsebino za obiskovalce, se posodobitve koristne vsebine ne smete bati, temve\u010d jo morate sprejeti. Spletna stran <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">koristna vsebina<\/a> bo v kon\u010dni fazi izbolj\u0161al <span id=\"urn:enhancement-17251ad4-8215-442c-94bb-2a691cf7db57\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kakovost<\/span> na spletnem mestu . <span id=\"urn:enhancement-0b2d5d70-18ce-48bc-a7f7-46bc1bd5488e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-2defc43b-3f79-4974-a023-61f29ba5d5b5\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> rezultati. \u010ce ustvarjate vsebino za obiskovalce, <span id=\"urn:enhancement-d85a1e7c-f447-4d92-8b82-e1ee10c0376c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> bo va\u0161o spletno stran nagradil z vi\u0161jo <span id=\"urn:enhancement-129191bc-b0da-4b15-ba01-afd25eb170a7\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> razvrstitev.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kaj je Googlova posodobitev koristne vsebine in kako bo vplivala na va\u0161o spletno stran? Google z novo posodobitvijo algoritma spreminja rezultate iskanja. Znana kot posodobitev koristne vsebine je bila objavljena 18. avgusta 2022. Google pravi, da je to del \u0161ir\u0161ih prizadevanj, da bi uporabnikom ponudil ve\u010d izvirne in visokokakovostne vsebine spletnih strani. Tako kot mnogi drugi uporabniki, ki so se odlo\u010dili, da se bodo v prihodnje [...]<\/p>","protected":false},"author":6,"featured_media":22838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Content Update by Google - What is this?<\/title>\n<meta name=\"description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sl\/koristna-posodobitev-vsebine\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google&#039;s Helpful Content Update\" \/>\n<meta property=\"og:description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new algorithm update. Known\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sl\/koristna-posodobitev-vsebine\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T13:33:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T08:59:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/helpful-content-update.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Googlova posodobitev koristne vsebine - kaj je to?","description":"Kaj je Googlova posodobitev koristne vsebine in kako bo vplivala na va\u0161o spletno stran? 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