{"id":21987,"date":"2022-08-08T21:53:58","date_gmt":"2022-08-08T21:53:58","guid":{"rendered":"https:\/\/seo.london\/?p=21987"},"modified":"2022-12-28T09:05:52","modified_gmt":"2022-12-28T09:05:52","slug":"globalni-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/sl\/globalni-seo\/","title":{"rendered":"Globalni SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nasveti, kako s svojim izdelkom prodreti po vsem svetu s pomo\u010djo<strong> globalno <span id=\"urn:enhancement-2fa3e5f6-5489-4d94-b8fc-649f14596ee0\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\"><a href=\"https:\/\/seo.london\/sl\/\">SEO<\/a><\/span> <a href=\"https:\/\/seo.london\/sl\/londonska-seo-strategija\/\">strategija<\/a>.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prevzem izdelka <span id=\"urn:enhancement-ea1a90f7-7438-415e-baf3-295902af2535\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/international\"><a href=\"https:\/\/seo.london\/sl\/najem-mednarodnega-seo-svetovalca\/\">mednarodni<\/a><\/span> neko\u010d je to pomenilo organizacijo zapletenih ladijskih struktur, dostavo izdelkov po vsem svetu ali vzpostavitev skladi\u0161\u010d, skladi\u0161\u010d ali pisarn v dr\u017eavah, v katerih ste nameravali trgovati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toda zdaj, v dobi, ki jo poganja digitalna tehnologija, je tr\u017eenje <a href=\"https:\/\/seo.london\/sl\/seo-za-aplikacije\/\">aplikacija<\/a>, ni nujno, da storitev, sistem ali nova tehnologija vklju\u010duje te stvari. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S spletno stranjo <a href=\"https:\/\/seo.london\/sl\/ali-so-videoposnetki-dobri-za-seo\/\">videoposnetek<\/a> konferenc, spletnega komuniciranja, izmenjave datotek, hitrih prenosov in povezav, je svet postal veliko manj\u0161i prostor za delo. <a href=\"https:\/\/seo.london\/sl\/zakaj-se-moje-podjetje-ne-prikaze-na-googlovih-zemljevidih\/\">poslovanje<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne glede na to, ali na\u0161 delovni svet in izdelki obstajajo na spletu ali v resni\u010dnem svetu, je rast podjetij v nove regije \u0161e vedno <a href=\"https:\/\/seo.london\/sl\/neposredno-in-organsko-iskanje\/\">neposredno<\/a> pot do novih trgov. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">privabljanje novih strank v drugih dr\u017eavah prek <a href=\"https:\/\/seo.london\/sl\/seo-za-podjetja-it\/\">Internet<\/a> za to sta potrebna strokovno znanje in razumevanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mednarodni globalni SEO za <span id=\"urn:enhancement-b1a0322a-43c7-4372-850e-3c37fbb3b9ab\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/international\">mednarodni<\/span> strani in pogosto tudi druge <a href=\"https:\/\/seo.london\/sl\/kako-opraviti-napredno-iskanje-v-googlu\/\">iskanje<\/a> kot je dobro znani Googlov iskalnik, je lahko izziv. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In \u0161e ve\u010d... <span id=\"urn:enhancement-457dbce4-1ed3-449f-96fb-754faf24d34a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/local-language\"><a href=\"https:\/\/seo.london\/sl\/izkoristite-spletne-preglede\/\">lokalni<\/a> jezik<\/span>, lokalni <a href=\"https:\/\/seo.london\/sl\/lokalni-seo-pregledi\/\">pregled<\/a> lokacij in lokalnega trga, nianse o <a href=\"https:\/\/seo.london\/sl\/baza-znanja\/kaj-je-en-nacin-izgradnje-povezav\/\">gradnja povezav<\/a> v dolo\u010denem <a href=\"https:\/\/seo.london\/sl\/seo-za-posamezno-drzavo\/\">dr\u017eava<\/a> in \u0161e ve\u010d. <a href=\"https:\/\/seo.london\/sl\/seo-svetovalec-v-londonu\/\">Mednarodni SEO<\/a> strategija je pogosto videti zapletena. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globalni SEO je pristop optimizacije, katerega cilj je, da se va\u0161e spletno mesto uvrsti za dolo\u010dene klju\u010dne besede ali besedne zveze v \u010dim ve\u010d dr\u017eavah po vsem svetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kon\u010dni <a href=\"https:\/\/seo.london\/sl\/kaj-je-glavni-cilj-iskalnika\/\">cilj<\/a> globalnega SEO je na va\u0161e spletno mesto pripeljati \u010dim ve\u010d svetovnega prometa iz iskalnikov. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To lahko dose\u017eete z optimizacijo spletnega mesta in <a href=\"https:\/\/seo.london\/sl\/vsebinsko-trzenje-seo-storitve\/\">vsebina<\/a> za dolo\u010dene klju\u010dne besede in fraze, ki jih uporabljajo ljudje v razli\u010dnih dr\u017eavah po svetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globalni SEO upo\u0161teva tudi razlike v algoritmih iskalnikov in njihovem <a href=\"https:\/\/seo.london\/sl\/kako-lahko-preverim-svoje-seo-uvrstitve\/\">rang<\/a> spletne strani po dr\u017eavah. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na primer, spletno mesto, ki je dobro uvr\u0161\u010deno v Zdru\u017eenih dr\u017eavah Amerike, morda ne bo dobro uvr\u0161\u010deno v Nem\u010diji zaradi jezikovnih nians, konkuren\u010dnosti, profila povratnih povezav in drugih dejavnikov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Morda boste morali poznati kulturne norme, poslovanje, jezikovne parametre in \u0161e kaj. Ciljno usmerjanje v dolo\u010dene dr\u017eave je veliko \u0161ir\u0161e od uporabe Googlovega prevajalnika za prevajanje <span id=\"urn:enhancement-6c2a134c-a8cf-414d-b9ad-7ec78da57bf8\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/website-content\">spletna vsebina<\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"in-the-nutshell\"><\/span>Na kratko<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Kazalo vsebine<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Tabela vsebine\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#in-the-nutshell\" title=\"Na kratko\">Na kratko<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#we-will-cover-the-following-in-this-article\" title=\"V tem \u010dlanku bomo obravnavali naslednje:\">V tem \u010dlanku bomo obravnavali naslednje:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#welcome-to-the-world-of-global-seo\" title=\"Dobrodo\u0161li v svetu globalnega SEO.\">Dobrodo\u0161li v svetu globalnega SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#what-is-global-seo\" title=\"Kaj je globalni SEO?\">Kaj je globalni SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#the-first-question-we-will-answer-is-what-is-the-difference-between-local-and-global-seo\" title=\"Prvo vpra\u0161anje, na katerega bomo odgovorili, je: Kak\u0161na je razlika med lokalnim in globalnim SEO?\">Prvo vpra\u0161anje, na katerega bomo odgovorili, je: Kak\u0161na je razlika med lokalnim in globalnim SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#more-about%e2%80%a6\" title=\"Ve\u010d o...\">Ve\u010d o...<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#why-is-global-seo-important-for-your-business\" title=\"Zakaj je globalni SEO pomemben za va\u0161e podjetje?\">Zakaj je globalni SEO pomemben za va\u0161e podjetje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#why-is-a-global-seo-strategy-important\" title=\"Zakaj je pomembna globalna strategija SEO?\">Zakaj je pomembna globalna strategija SEO?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#content\" title=\"Vsebina\">Vsebina<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#our-top-10-global-seo-tips\" title=\"10 najbolj\u0161ih nasvetov za globalno SEO\">10 najbolj\u0161ih nasvetov za globalno SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-1-assess-profitable-overseas-markets\" title=\"Globalni nasvet SEO 1. Ocenite donosne trge v tujini\">Globalni nasvet SEO 1. Ocenite donosne trge v tujini<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-2-identify-appropriate-search-engines\" title=\"Globalni nasvet SEO 2. Dolo\u010dite ustrezne iskalnike\">Globalni nasvet SEO 2. Dolo\u010dite ustrezne iskalnike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-3-research-your-customers-and-your-competitors\" title=\"Globalni nasvet SEO 3. Razi\u0161\u010dite svoje stranke in konkurente\">Globalni nasvet SEO 3. Razi\u0161\u010dite svoje stranke in konkurente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-4-building-backlinks-into-your-regional-strategies\" title=\"Globalni nasvet SEO 4. Vgradnja povratnih povezav v va\u0161e regionalne strategije\">Globalni nasvet SEO 4. Vgradnja povratnih povezav v va\u0161e regionalne strategije<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-5-examine-local-laws-for-pitfalls\" title=\"Globalni nasvet SEO 5. Preu\u010dite lokalne zakone za pasti\">Globalni nasvet SEO 5. Preu\u010dite lokalne zakone za pasti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-6-pick-the-best-url-structure-for-your-project\" title=\"Globalni nasvet SEO 6. Izberite najbolj\u0161o strukturo URL za svoj projekt\">Globalni nasvet SEO 6. Izberite najbolj\u0161o strukturo URL za svoj projekt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-7-carry-out-keyword-research-for-regional-strategies\" title=\"Globalni nasvet SEO 7. Izvedite raziskavo klju\u010dnih besed za regionalne strategije\">Globalni nasvet SEO 7. Izvedite raziskavo klju\u010dnih besed za regionalne strategije<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-8-localise-your-pages-in-your-target-languages\" title=\"Globalni nasvet SEO 8. Lokalizirajte svoje strani v ciljne jezike\">Globalni nasvet SEO 8. Lokalizirajte svoje strani v ciljne jezike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-9-ensure-your-technical-global-seo-matches-your-content\" title=\"Svetovni nasvet SEO 9. Prepri\u010dajte se, da se tehni\u010dni globalni SEO ujema z va\u0161o vsebino\">Svetovni nasvet SEO 9. Prepri\u010dajte se, da se tehni\u010dni globalni SEO ujema z va\u0161o vsebino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#global-seo-tip-10-content-is-still-king-%e2%80%93-just-make-sure-its-authentic-and-in-the-correct-language\" title=\"Globalni nasvet SEO 10. Vsebina je \u0161e vedno kralj - poskrbite le, da bo pristna in v pravilnem jeziku\">Globalni nasvet SEO 10. Vsebina je \u0161e vedno kralj - poskrbite le, da bo pristna in v pravilnem jeziku<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/#data-data-data-%e2%80%93-tracking-your-global-seo-strategy-performance-to-streamline-your-success-is-vital\" title=\"Podatki, podatki, podatki - sledenje uspe\u0161nosti va\u0161e globalne strategije SEO je klju\u010dnega pomena za racionalizacijo va\u0161ega uspeha.\">Podatki, podatki, podatki - sledenje uspe\u0161nosti va\u0161e globalne strategije SEO je klju\u010dnega pomena za racionalizacijo va\u0161ega uspeha.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>V dobi, ki jo poganja digitalizacija, mednarodno tr\u017eenje izdelka ni nujno zapleteno.<\/li>\n\n\n\n<li><a href=\"https:\/\/seo.london\/sl\/najboljsa-podjetja-za-seo-v-zdruzenem-kraljestvu\/\">Podjetja<\/a> lahko z globalnimi strategijami SEO prek spleta privabite nove stranke v drugih dr\u017eavah.<\/li>\n\n\n\n<li>Vendar je globalni SEO lahko izziv zaradi jezikovnih ovir in razli\u010dnih algoritmov iskalnikov v razli\u010dnih dr\u017eavah.<\/li>\n\n\n\n<li>Dobro izvedena globalna optimizacija SEO je klju\u010dnega pomena za uspeh \u0161tevilnih podjetij. Oglejte si Trivago, <a href=\"https:\/\/seo.london\/sl\/seo-za-airbnb-seznam\/\">Airbnb<\/a>, HomeAway, Booking.com in drugi <\/li>\n\n\n\n<li>Globalna perspektiva za mednarodno ob\u010dinstvo<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"we-will-cover-the-following-in-this-article\"><\/span>V tem \u010dlanku bomo obravnavali naslednje:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h6 class=\"wp-block-heading\">- kako optimizirati vsebino<br>- posledice organskega iskanja<br>- katere lokalne iskalnike uporabljajo ljudje v razli\u010dnih dr\u017eavah<br>- kako najti lokalne bloge<br>- kako narediti orodja za raziskovanje klju\u010dnih besed<br>- kateri so klju\u010dni dejavniki razvr\u0161\u010danja<br>- kako za\u010deti SEO v tujem jeziku<br>- kako opraviti tr\u017eno raziskavo<br>- katera je ciljna regija<br>- kateri je ciljni trg<br>- kako je tipi\u010den obiskovalec spletne strani<\/h6>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"welcome-to-the-world-of-global-seo\"><\/span>Dobrodo\u0161li v svetu globalnih <span id=\"urn:enhancement-6a3c8b65-b5bc-437c-8e7e-34584246279b\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span>.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\t\t<div class=\"wp-block-web-stories-embed web-stories-embed aligncenter\">\n\t\t\t<div class=\"wp-block-embed__wrapper\" style=\"--aspect-ratio: 0.600000; --width: 360px; --height: 600px\">\n\t\t\t\t<amp-story-player>\n\t\t\t\t\t<a href=\"https:\/\/seo.london\/sl\/spletne-zgodbe\/globalna-strategija\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/cropped-Screenshot-2022-08-11-at-01.28.58-640x853.png\"\n\t\t\t\t\t\t\t\twidth=\"360\"\n\t\t\t\t\t\t\t\theight=\"600\"\n\t\t\t\t\t\t\t\talt=\"Kaj je globalna strategija SEO\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\tdata-amp-story-player-poster-img\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/amp-story-player>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-global-seo\"><span class=\"ez-toc-section\" id=\"what-is-global-seo\"><\/span>Kaj je globalni SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-first-question-we-will-answer-is-what-is-the-difference-between-local-and-global-seo\"><\/span>Prvo vpra\u0161anje, na katerega bomo odgovorili, je: <strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Kak\u0161na je razlika med lokalnim in globalnim <span id=\"urn:enhancement-0dc8dc88-6cc1-4a17-8824-9a20aa682e0b\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span>?<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">- SEO je optimizacija spletnega mesta, da se uvrsti vi\u0161je v rezultatih iskanja in pritegne stranke.<br>&#8211; <a href=\"https:\/\/seo.london\/sl\/dejavniki-razvrscanja-na-googlovih-zemljevidih\/\">Lokalni SEO<\/a> si prizadeva za <a href=\"https:\/\/seo.london\/sl\/kako-povecati-promet-na-spletni-strani-brez-seo\/\">pove\u010danje .<\/a> spletno prepoznavnost v rezultatih lokalnega iskanja in promocijo fizi\u010dne lokacije na dolo\u010denem geografskem obmo\u010dju.<br>- Globalni SEO optimizira spletno mesto, da privablja stranke iz drugih regij in dr\u017eav.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span id=\"urn:enhancement-44e2be33-50f9-479d-bbed-6c32793deb9b\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span>&nbsp;<\/strong>optimizira va\u0161e spletno mesto in vsebino za privabljanje strank prek organskega dosega in drugih mo\u017enosti nepla\u010danega prometa. Zagotavlja informacije, ki jih stranke in novi potencialni kupci \u017eelijo prebrati. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a vsebina bo vsebovala klju\u010dne besede in besedne zveze, ki jih bodo na\u0161li v svojih iskanjih.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160e vedno <span id=\"urn:enhancement-cb95c77f-a575-437c-9b3e-bde4872d9c80\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> je veliko ve\u010d kot to. Vklju\u010duje vrsto tehni\u010dnih ukrepov, ki zagotavljajo varnost, sprejemljivo hitrost in kakovost. <a href=\"https:\/\/seo.london\/sl\/kaj-so-signali-izkusnje-strani\/\">izku\u0161nje<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V kodi so skrite informacije; naslovi in opisi strani prispevajo k boju, prav tako tudi va\u0161i <a href=\"https:\/\/seo.london\/sl\/kako-pridobiti-vec-referencnih-domen\/\">domene<\/a> in <a href=\"https:\/\/seo.london\/sl\/seo-prijazni-url-ji\/\">URL-ji<\/a> strani. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gre za to, kdo <span id=\"urn:enhancement-ba09e9ad-960e-4cd0-b557-12711f99295e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/links\">povezave<\/span> za vas in na\u010din povezovanja va\u0161ih digitalnih domen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"more-about%e2%80%a6\"><\/span>Ve\u010d o...<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-7baa8794-c6dd-489d-ae62-be791f5dc82f\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\"><strong>SEO<\/strong><\/span> je \u0161iroko igri\u0161\u010de, zato je potreben strokovnjak, da ustvari sistem, ki na va\u0161e spletno mesto pripelje visokokakovosten promet in ga pretvori v koristne vodi\u010de, konverzije in prodajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lokalni <span id=\"urn:enhancement-10991a57-9088-4a13-ae60-3de2c0b522ae\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span>&nbsp;<\/strong>\u017eeli pove\u010dati va\u0161o spletno prepoznavnost v <strong>lokalni <span id=\"urn:enhancement-06b870c2-0018-4edd-8599-50eaf2d512c4\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span><\/strong> rezultate in promocijo fizi\u010dne lokacije na dolo\u010denem geografskem obmo\u010dju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Globalno <span id=\"urn:enhancement-5b321cbf-4de2-4fd0-bc6d-a9a60ce69ec9\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> optimizira . <\/strong>svoje spletno mesto, da bo privla\u010dno za stranke v drugih regijah in dr\u017eavah. Uporablja se veliko enakih tehnik, vendar je za nagovarjanje novih strank v Franciji, Indiji, na Kitajskem ali v Braziliji potrebna vi\u0161ja raven strokovnega znanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To t<strong>a <span id=\"urn:enhancement-20e2f41d-1e9e-48cb-ac5e-392a7cb7709c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/specialist\"><a href=\"https:\/\/seo.london\/sl\/specialist-za-seo\/\">strokovnjak<\/a><\/span> delovanje<\/strong> razumevanje drugih kultur, jezikov, na\u010dina \u017eivljenja, dela in razmi\u0161ljanja ljudi ter razlik, ki jih morate upo\u0161tevati pri oblikovanju svoje spletne strani. <a href=\"https:\/\/seo.london\/sl\/oblika-clanka-in-struktura-clanka\/\">struktura<\/a> in vsebine, ki jih bodo pritegnile. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upo\u0161tevati je treba tudi regionalne predpise, valute, politike in tehnologije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Na sre\u010do delujemo kot globalna <span id=\"urn:enhancement-55db752d-e298-4ffc-af5f-c68595d4d92b\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> podjetje, odkar smo odprli svoja vrata, in smo <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-is-global-seo-important-for-your-business\"><\/span>Zakaj je globalni SEO pomemben za va\u0161e podjetje?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">- Globalni SEO je pomemben za raz\u0161iritev va\u0161e <a href=\"https:\/\/seo.london\/sl\/omembe-blagovne-znamke-seo\/\">blagovna znamka<\/a> in ozave\u0161\u010danje v drugih dr\u017eavah.<br>- Ocenjevanje donosnih tujih trgov in dolo\u010danje ustreznih iskalnikov za doseganje najbolj\u0161ih rezultatov.<br>- Raziskovanje strank in konkurentov, ustvarjanje povratnih povezav, raziskovanje lokalnih zakonov in izbira najbolj\u0161ih <span id=\"urn:enhancement-343562bc-01de-4292-8e3c-d5c8476ca43b\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/urls\">URL<\/span> strukturo za va\u0161 projekt.<br>- Ravnanje <span id=\"urn:enhancement-a40149f7-2624-4a60-b1d7-01031021d281\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/keyword-research\"><a href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/\">klju\u010dna beseda<\/a> <a href=\"https:\/\/seo.london\/sl\/baza-znanja\/raziskovanje-kljucnih-besed-v-seo\/\">raziskave<\/a><\/span> in lokalizacijo strani v ciljne jezike za optimizacijo vsebine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudi \u010de so vse va\u0161e stranke v angle\u0161ko govore\u010dih dr\u017eavah, obstaja velika verjetnost, da ne boste dosegli niti polovice trgov, za katere upate, da jih boste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trgovanje v britanskih funtih z angle\u0161\u010dino <a href=\"https:\/\/seo.london\/sl\/local-seo-with-no-physical-address\/\">naslov<\/a> in . <a href=\"https:\/\/seo.london\/sl\/lokalni-poslovni-klici\/\">telefon<\/a> \u0161tevilka z&nbsp;<em>.co.uk&nbsp;<\/em><a href=\"https:\/\/seo.london\/sl\/prednosti-in-slabosti-domene-natancnega-ujemanja\/\">domena<\/a> vse ka\u017eejo na enotni trg. <\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Kaj pa prodaja v Zdru\u017eene dr\u017eave? Ali Avstraliji? <strong>Kaj pa Jamajka, Ju\u017ena Afrika ali Filipini? <\/strong><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">Kako boste angle\u0161ko govore\u010dim trgom sporo\u010dili, da ste odprti za poslovanje in pripravljeni prodajati tudi njim?<\/h6>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"75\" data-id=\"24613\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_the_Philippines.svg-1.png\" alt=\"Filipini\" class=\"wp-image-24613\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_the_Philippines.svg-1.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_the_Philippines.svg-1-18x9.png 18w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"75\" data-id=\"24612\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_Jamaica.svg.png\" alt=\"Jamajka\" class=\"wp-image-24612\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_Jamaica.svg.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_Jamaica.svg-18x9.png 18w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" data-id=\"24615\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_South_Africa.svg.png\" alt=\"Ju\u017ena Afrika\" class=\"wp-image-24615\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_South_Africa.svg.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Flag_of_South_Africa.svg-18x12.png 18w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"79\" data-id=\"24614\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/2880px-Flag_of_the_United_States.svg.png\" alt=\"Zdru\u017eene dr\u017eave Amerike\" class=\"wp-image-24614\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/2880px-Flag_of_the_United_States.svg.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/2880px-Flag_of_the_United_States.svg-18x9.png 18w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160e pomembneje pa je, kako boste prepri\u010dali <span id=\"urn:enhancement-e78c833d-3b16-4f23-992c-0efc1e013259\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> motorjev, ki so odprti za vse meje?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-a-global-seo-strategy-important\"><span class=\"ez-toc-section\" id=\"why-is-a-global-seo-strategy-important\"><\/span>Zakaj je pomembna globalna strategija SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ali ste vedeli, da \u010de vnesete <span id=\"urn:enhancement-2f280dfd-9081-4173-adcc-c1285e0c426e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> v Google.co.uk, boste dobili enake rezultate, kot \u010de bi jih vnesli v Google.com (ZDA), Google.es (\u0160panija), Google.co.jp (Japonska) ali katero koli drugo spletno mesto. <span id=\"urn:enhancement-3ef0f0e8-1d8a-4366-95ed-7a302fa2334d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> URL-ji motorja <span id=\"urn:enhancement-f3458342-7970-4aee-9e2f-c9091dd39b54\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> ima v svojem arzenalu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To je zato, ker <span id=\"urn:enhancement-1fc99d85-d73d-4744-a558-93d5a036ff7a\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> dolo\u010di najprimernej\u0161o vsebino glede na to, kako <a href=\"https:\/\/seo.london\/sl\/kaj-vprasati-svetovalce-za-seo\/\">vpra\u0161ajte<\/a> za to in kje ste, ne pa z <a href=\"https:\/\/seo.london\/sl\/spremstvo-seo-storitev\/\">ki<\/a> njenega <span id=\"urn:enhancement-c06887e3-1168-4645-9d0d-2224b7175dea\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> motorji, ki jih uporabljate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"content\"><\/span>Vsebina<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Globalna strategija SEO je pomembna, ker Google dolo\u010di najustreznej\u0161o vsebino glede na to, kako jo zahtevate in kje se nahajate, ne pa glede na to, katerega od njegovih iskalnikov uporabljate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zato je globalni SEO klju\u010dnega pomena pri \u0161irjenju blagovne znamke in ustvarjanju prepoznavnosti v drugih dr\u017eavah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zato je globalni <span id=\"urn:enhancement-7bc77b98-1e3a-4726-8bdc-62d46ab6805b\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> je klju\u010dnega pomena pri \u0161irjenju blagovne znamke in prepoznavnosti v drugih dr\u017eavah.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-top-10-global-seo-tips\"><span class=\"ez-toc-section\" id=\"our-top-10-global-seo-tips\"><\/span>10 najbolj\u0161ih nasvetov za globalno SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-1-assess-profitable-overseas-markets\"><span class=\"ez-toc-section\" id=\"global-seo-tip-1-assess-profitable-overseas-markets\"><\/span>Globalni nasvet SEO 1. Ocenite donosne trge v tujini<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Razli\u010dne dr\u017eave ponujajo razli\u010dne prilo\u017enosti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na primer, bazeni in masa\u017ene kadi bodo veliko bolj raz\u0161irjeni v vro\u010dih, bogatih dr\u017eavah kot v hladnih, vla\u017enih in zasne\u017eenih regijah. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V zahodnem svetu so verige burgerjev srce restavracij s hitro prehrano, v Indiji, kjer je krava sveta in kjer je prehrana prete\u017eno vegetarijanska, pa bi se bilo treba temu modelu prilagoditi in razmisliti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161 cilj je ugotoviti, kateri trgi ponujajo prilo\u017enosti za prodajo in veliko ustreznega prometa. Kdo v va\u0161em tr\u017eenjskem lijaku \u017ee konvertira? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In kdo \u017ee ka\u017ee zanimanje za va\u0161o blagovno znamko in izdelek na mednarodni ravni?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te zadeve lahko raziskujete tako, da preverite, komu prodajajo va\u0161i tekmeci in kje so njihove <span id=\"urn:enhancement-30b14435-38e4-4fa8-a424-b8813ef69226\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/international\">mednarodni<\/span> prodajna mesta in prodaja <span id=\"urn:enhancement-27c3310d-cb71-4d1a-abbc-277f4dd63a4b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/strategies\">strategije<\/span> so namenjeni. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poleg tega, ali obstajajo industrijske analize in poro\u010dila o tr\u017eenju, do katerih lahko dostopate, ali pa revije in strokovni \u010dasopisi, ki razkrivajo va\u0161a najbolj\u0161a podro\u010dja globalne rasti?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tej fazi je zbiranje obve\u0161\u010devalnih podatkov bistvenega pomena. Ko boste imeli seznam najbolje ocenjenih prilo\u017enosti, lahko za\u010dnete preu\u010devati, kako jih boste tr\u017eili.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-2-identify-appropriate-search-engines\"><span class=\"ez-toc-section\" id=\"global-seo-tip-2-identify-appropriate-search-engines\"><\/span>Globalni nasvet SEO 2. Dolo\u010dite ustrezne iskalnike<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-e1fe848f-0d2c-43a0-9127-bc69b241fe13\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>je nedvomno ve\u010dinska sila, ko gre za <span id=\"urn:enhancement-3b415296-f043-4ce8-b384-06f074228a01\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> motorjev, vendar ni edini. Odvisno od tega, v katero dr\u017eavo ali dr\u017eave se \u017eelite raz\u0161iriti, se lahko zgodi, da boste po njihovih idealnih protokolih \u0161li povsem na napa\u010dno drevo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iskanja v dolo\u010denih regijah so najbolje optimizirana za <span id=\"urn:enhancement-651062f6-2ab6-4824-ad24-364d3ec5164c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> motorji, ki imajo najve\u010djo mo\u010d in najve\u010d uporabnikov.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"130\" data-id=\"24616\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/bing-300x130.png\" alt=\"bing\" class=\"wp-image-24616\" title=\"bing\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/bing-300x130.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/bing-1024x442.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/bing-768x332.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/bing-18x8.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/bing-150x65.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/bing.png 1186w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" data-id=\"24617\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/image9-300x83.png\" alt=\"yahoo\" class=\"wp-image-24617\" title=\"yahoo\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/image9-300x83.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/image9-1024x284.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/image9-768x213.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/image9-18x5.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/image9-150x42.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/image9.png 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" data-id=\"24618\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Yandex_Logo.svg-300x165.png\" alt=\"yandex\" class=\"wp-image-24618\" title=\"yandex\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Yandex_Logo.svg-300x165.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Yandex_Logo.svg-1024x564.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Yandex_Logo.svg-768x423.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Yandex_Logo.svg-18x10.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Yandex_Logo.svg-150x83.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Yandex_Logo.svg.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"58\" data-id=\"24619\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Naver_Logotype.svg-300x58.png\" alt=\"naver\" class=\"wp-image-24619\" title=\"naver\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Naver_Logotype.svg-300x58.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Naver_Logotype.svg-1024x197.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Naver_Logotype.svg-768x147.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Naver_Logotype.svg-18x3.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Naver_Logotype.svg-150x29.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/Naver_Logotype.svg.png 1042w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" data-id=\"24620\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/1200px-Baidu.svg-1024x350.png\" alt=\"baidu\" class=\"wp-image-24620\" title=\"baidu\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/1200px-Baidu.svg-1024x350.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/1200px-Baidu.svg-300x103.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/1200px-Baidu.svg-768x262.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/1200px-Baidu.svg-18x6.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/1200px-Baidu.svg-150x51.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/1200px-Baidu.svg.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Baidu - Kitajska<\/strong><\/li>\n\n\n\n<li><strong><span id=\"urn:enhancement-22945456-f983-4bd7-9f72-e9674d3bf961\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/yandex\">Yandex<\/span> - Rusija<\/strong><\/li>\n\n\n\n<li><strong>Naver - Ju\u017ena Koreja<\/strong><\/li>\n\n\n\n<li><strong>Seznam - \u010ce\u0161ka<\/strong><\/li>\n\n\n\n<li><strong><span id=\"urn:enhancement-4e9d6d44-24d2-4544-af59-c19de18ff22c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/yahoo\">Yahoo!<\/span> - Japonska in Ju\u017ena Koreja<\/strong><\/li>\n\n\n\n<li><strong><span id=\"urn:enhancement-b71cc01b-99a8-4776-a50d-17223cbb410f\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/bing\"><a href=\"https:\/\/seo.london\/sl\/spletna-stran-ni-indeksirana-v-iskalniku-bings\/\">Bing<\/a><\/span> - ZDA in ve\u010d drugih svetovnih trgov.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ko izberete najprimernej\u0161e gonilnike, morate razumeti njihovo delovanje in jih ustrezno optimizirati. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prva o\u010ditna to\u010dka je jezik. Ali ima izbrani motor angle\u0161ko razli\u010dico, s katero lahko delate? \u010ce ne, boste potrebovali prevajalca, ki bo upravljal vsak postopek in razlagal podatke.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-3-research-your-customers-and-your-competitors\"><span class=\"ez-toc-section\" id=\"global-seo-tip-3-research-your-customers-and-your-competitors\"><\/span>Globalni nasvet SEO 3. Razi\u0161\u010dite svoje stranke in konkurente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stranke <\/strong>- Kdo je va\u0161a ciljna skupina? Kje se zadr\u017eujejo? <a href=\"https:\/\/seo.london\/sl\/povezava-stavba-kako-kaj-storiti-donts\/\">Kaj<\/a> se povezujejo s forumi? Ali so uporabniki dru\u017ebenih medijev? Kaj <span id=\"urn:enhancement-36628988-cee9-4a05-ad09-aadd71d196cf\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/websites\">spletne strani<\/span> jih obiskujejo in katere <a href=\"https:\/\/seo.london\/sl\/so-blogi-dobri-za-seo\/\">blogi<\/a> so njihovi priljubljeni na\u010dini zbiranja novih informacij?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko naslikate <a href=\"https:\/\/seo.london\/sl\/kako-natancen-je-semrush\/\">natan\u010dno<\/a> <a href=\"https:\/\/seo.london\/sl\/kaj-je-oseba-kupca\/\">persona<\/a> svoje idealne stranke, boste imeli veliko bolj\u0161i <a href=\"https:\/\/seo.london\/sl\/kako-priti-do-idej-za-blog\/\">ideja<\/a> kako jih usmeriti - vklju\u010dno s tem, kje in s katerimi klju\u010dnimi besedami, <a href=\"https:\/\/seo.london\/sl\/kako-uporabiti-google-trend-za-iskanje-kljucnih-besed\/\">trendi<\/a>in jeziki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konkurenti&nbsp;<\/strong>- <a href=\"https:\/\/seo.london\/sl\/analiza-konkurence-na-spletnem-mestu\/\">Konkurent<\/a> Raziskava vam bo dala dobro predstavo o tem, kaj vas \u010daka. Lahko boste izkoristili o\u010ditne prilo\u017enosti, ki so se jih \u017ee udele\u017eili, vedeli boste, kako je videti ustrezna vsebina, in vedeli boste, kak\u0161ne so <a href=\"https:\/\/seo.london\/sl\/odvetniska-pisarna-seo\/\">pravno<\/a> politike in prakse, ki jih spletno mesto potrebuje na svoji lokaciji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preverite njihovo <span id=\"urn:enhancement-93000b39-e58e-47c2-aaa4-f023ad64106a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> promet, <span id=\"urn:enhancement-bf1bab90-90b2-4f5b-a98f-b125ee2420f6\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/inlinks\">povratne povezave<\/span>, <span id=\"urn:enhancement-0d70fca8-eb15-43ce-89a0-4cd89e4e42e1\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/websites\">spletne strani<\/span>in dru\u017eabnih medijev, da pridobite informacije o svojem novem trgu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-4-building-backlinks-into-your-regional-strategies\"><span class=\"ez-toc-section\" id=\"global-seo-tip-4-building-backlinks-into-your-regional-strategies\"><\/span>Globalni nasvet SEO 4. Vgradnja povratnih povezav v va\u0161e regionalne strategije<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span id=\"urn:enhancement-ea23bdcb-1331-4c0b-a69d-231feb65a818\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/links\">Povezave<\/span> <\/strong>so velik zalogaj pri <span id=\"urn:enhancement-29a8976d-6a74-482f-921c-70f100ffc269\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>. <span id=\"urn:enhancement-6a10bedd-916a-46c0-b6d5-56a1fc848aa8\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">Iskanje<\/span> motorji <a href=\"https:\/\/seo.london\/sl\/se-lahko-sam-naucim-seo\/\">Nau\u010dite se<\/a> veliko odvisno od tega, kdo se povezuje z va\u0161o vsebino in jo priporo\u010da. \u010ce vam torej uspe prignati dovolj visokokakovostnih <span id=\"urn:enhancement-458a6c0c-4584-4d21-bcd5-de4aa7115eec\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/links\">povezave<\/span> v ciljni dr\u017eavi, boste izbolj\u0161ali svojo prepoznavnost pri pomembnih novih potencialnih strankah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visoka avtoriteta <span id=\"urn:enhancement-b3170ed0-dcb8-4334-8eb2-45e06cc60585\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/links\">povezave<\/span> <\/strong>(vlada, <a href=\"https:\/\/seo.london\/sl\/seo-za-univerze\/\">univerza<\/a>, velika blagovna znamka itd.), medtem ko dru\u017ebeni mediji, vplivne\u017ei in priljubljene strani <span id=\"urn:enhancement-b03d27f4-a5f4-4c3f-9873-11b563318a25\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/links\">povezave<\/span> sprejemljivost in komercialnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/seo.london\/sl\/baza-znanja\/kljucna-beseda-gostota-in-seo\/\">Gostota<\/a><\/strong> je klju\u010dnega pomena, zato je gradnja <span id=\"urn:enhancement-8ca9fc13-6d50-4527-af44-5859cbebd2dd\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/inlinks\">povratne povezave<\/span> z ve\u010djim \u0161tevilom strani, je potrebno, da se zraven dodajajo tudi druge strani. Zato je treba poznati svoje vire. <a href=\"https:\/\/seo.london\/sl\/seo-za-podjetje-za-storitve-bazenov\/\">bazen<\/a>, od seznamov dogodkov do pregledov izdelkov, poslovnih imenikov, skupnosti, forumov in blogov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-5-examine-local-laws-for-pitfalls\"><span class=\"ez-toc-section\" id=\"global-seo-tip-5-examine-local-laws-for-pitfalls\"><\/span>Globalni nasvet SEO 5. Preu\u010dite lokalne zakone za pasti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Navajeni smo, da se pojavljajo pojavna okna za odobritev pi\u0161kotkov, <a href=\"https:\/\/seo.london\/sl\/iskanje-najboljsega-iskalnika-za-zasebnost-vodnik\/\">zasebnost<\/a> politik in izjav o varstvu podatkov se jih skoraj ne zavedamo, vendar se zakoni v tujini razlikujejo od dr\u017eave do dr\u017eave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce trgujete prek spleta, morate upo\u0161tevati \u0161e druge predpise. Ti vklju\u010dujejo prodajo in vra\u010dila, zakone in prakso po\u0161iljanja, zakonodajo o <a href=\"https:\/\/seo.london\/sl\/globina-plazenja-seo\/\">globina<\/a> podrobnosti o podjetju, ki jih morate navesti, in morebitne lokalne zakone, ki bi vas lahko ovirali pri temah, o katerih razpravljate, va\u0161ih stali\u0161\u010dih in mnenjih.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-6-pick-the-best-url-structure-for-your-project\"><span class=\"ez-toc-section\" id=\"global-seo-tip-6-pick-the-best-url-structure-for-your-project\"><\/span>Globalni nasvet SEO 6. Izberite najbolj\u0161o strukturo URL za svoj projekt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domene in struktura URL so velik del <strong>globalno <span id=\"urn:enhancement-1363b1ac-e3a3-4017-ae0f-c14fb3eea021\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span>.<\/strong> <span id=\"urn:enhancement-8cdcdd4a-2aa2-4bbc-87f6-f3ebcb68b403\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> radi ujemajo jezike, zato izberete domeno, ki je namenjena govorcem maternega jezika, ali pa jo obidete z blagovno znamko ali izrazom, ki je univerzalen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ustvarjanje vsebine v maternem jeziku je obvezno, poleg tega se morajo ujemati metaopisi, naslovi strani in URL-ji celotne strani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tako lokacijsko kot jezikovno ciljanje temeljita na strukturi URL. <em>Hreflang<\/em> Oznake bodo pomagale <span id=\"urn:enhancement-5f6d5ef6-64cc-45db-b489-7fa9a77cc97d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> ugotovi, kateri jeziki so pomembni, in podkrepi, kar prebere na vsaki strani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ciljanje na lokacijo je v veliki meri odvisno od ravni domene ter na\u010dina uporabe jezikov in lokacij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Domene najvi\u0161je ravni s kodo dr\u017eave (ccTLD)<\/strong>&nbsp;sporo\u010dite, da poslujete samo v tej dr\u017eavi. Vendar boste za vsako dr\u017eavo, v katero se nameravate raz\u0161iriti, potrebovali celotno spletno stran, kar je drago ustvariti in vzdr\u017eevati.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>exampledomain.fr<\/strong> - Francija<\/li>\n\n\n\n<li><strong>exampledomain.ca<\/strong> - Kanada<\/li>\n\n\n\n<li><strong>exampledomain.br<\/strong> - Brazilija<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Globalne domene najvi\u0161je ravni (gTLD)<\/strong>&nbsp;pokrivajo razli\u010dne lokacije. Z ustreznimi <a href=\"https:\/\/seo.london\/sl\/www-proti-ne-www\/\">poddomena<\/a> ali <a href=\"https:\/\/seo.london\/sl\/blog-na-poddomeni-ali-podimeniku\/\">podimenik<\/a> izvajanje, podprto z ustreznimi&nbsp;<em>hreflang&nbsp;<\/em>lahko v URL-jih ozna\u010dite regije in dr\u017eave, ki jih potrebujete.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>fn.exampledomain.com<\/strong> - globalna domena s francosko poddomeno<\/li>\n\n\n\n<li><strong>br.exampledomain.biz<\/strong> - globalna domena z brazilsko poddomeno<\/li>\n\n\n\n<li><strong>www.exampledomain.org\/uk\/?lang=en-GB<\/strong> - globalna domena s podimenikom UK in oznakami v angle\u0161kem jeziku GB<\/li>\n\n\n\n<li><strong>www.exampledomain.com\/es\/?lang=de-ES<\/strong> - globalna domena s \u0161panskim podimenikom, vendar za nem\u0161ko govore\u010de v \u0160paniji<\/li>\n\n\n\n<li><strong>www.exampledomain.com\/es-mx<\/strong> - globalna domena s podimenikom za \u0161pansko govore\u010de Mehi\u010dane<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-7-carry-out-keyword-research-for-regional-strategies\"><span class=\"ez-toc-section\" id=\"global-seo-tip-7-carry-out-keyword-research-for-regional-strategies\"><\/span>Globalni nasvet SEO 7. Izvedite raziskavo klju\u010dnih besed za regionalne strategije<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a lokalna raziskava bo pokazala pravi vpogled v to, kaj in kako bodo uporabniki <span id=\"urn:enhancement-6623d6b0-66ae-4119-8e5d-3ef757b5ca7a\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> za va\u0161o vsebino in izdelke, vendar, <span id=\"urn:enhancement-12b578e5-f9ce-4ef1-94e4-947eaad789ab\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/keyword\">klju\u010dna beseda<\/span> na\u010drtovalci in orodja so \u0161e vedno pomemben del najvi\u0161je ravni <span id=\"urn:enhancement-996307c1-036b-4d4e-b323-1a09b5ca54a7\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a raziskava mora vklju\u010devati podatke iz <span id=\"urn:enhancement-4ffab464-7754-4b91-967c-c20e96991ce1\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/keyword\">klju\u010dna beseda<\/span> na\u010drtovalci in orodja iz <span id=\"urn:enhancement-4c7ec5da-3c2a-4b0b-9601-1fafc63f4fda\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, <span id=\"urn:enhancement-a55f387b-adda-487c-9b87-f649dd98d3d5\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/yandex\">Yandex<\/span>in <span id=\"urn:enhancement-7da39836-f458-47b7-abee-d5489a658292\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/bing\">Bing<\/span>, ki se nana\u0161ajo na izbrane dr\u017eave, in v vseh dr\u017eavah, da bi jih utrdili. <span id=\"urn:enhancement-689b487f-a0ac-4bd2-8abb-e7458bacbc1b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/strategies\">strategije<\/span> ali pove\u010danje <span id=\"urn:enhancement-fe2a541b-4154-4b57-8d77-e33c54bb16d3\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-b60f6fa0-9734-410d-ab04-c622dcd3c67f\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/specialist\">Strokovnjak<\/span> orodja omogo\u010dajo dostop do ve\u010d tr\u017enih podatkov, <a href=\"https:\/\/seo.london\/sl\/kako-slediti-uvrstitvam-kljucnih-besed\/\">sledenje<\/a> klju\u010dne besede v ve\u010d deset dr\u017eavah v razli\u010dnih jezikih.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In nenazadnje, partnerstvo z osebo, ki govori materni jezik, je zelo koristno. <span id=\"urn:enhancement-40efca14-827f-4be7-aca4-fddfd3719f27\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/webmasters\">Spletni skrbnik<\/span> da bi natan\u010dno dolo\u010dili regionalne razlike in lokalne izraze ter tako zmanj\u0161ali \u0161tevilo morebitnih pasti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-8-localise-your-pages-in-your-target-languages\"><span class=\"ez-toc-section\" id=\"global-seo-tip-8-localise-your-pages-in-your-target-languages\"><\/span>Globalni nasvet SEO 8. Lokalizirajte svoje strani v ciljne jezike<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prvi korak je ponovna izdelava najpogostej\u0161ih strani v nacionalnem jeziku ciljne dr\u017eave, vendar je treba vklju\u010diti tudi metapodatke o narodnosti, ki jih dolo\u010dajo oznake glave in jezika. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne pozabite tudi na sliko <a href=\"https:\/\/seo.london\/sl\/kaj-je-optimizacija-slik-v-seo\/\">oznake alt<\/a> in mo\u017enosti dostopnosti, ki omogo\u010dajo la\u017eje krmarjenje po spletnem mestu in la\u017eje razumevanje vsebine za osebe z druga\u010dnimi potrebami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za prepisovanje pogostih vpra\u0161anj in odgovorov v maternem jeziku je potreben va\u0161 strokovni prevajalec, vendar pa nekatere mo\u017enosti klepetalnic, ki jih poganja umetna inteligenca, omogo\u010dajo delovanje podpore strankam v vseh mo\u017enih jezikih. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudi pri podpori strankam je nujno potreben govornik maternega jezika. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glede na raven podpore, ki jo nameravate ali morate nuditi, boste morda morali zaposliti lokalno osebje ali sprejeti dvojezi\u010dno osebje v obstoje\u010dem oddelku za podporo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-9-ensure-your-technical-global-seo-matches-your-content\"><span class=\"ez-toc-section\" id=\"global-seo-tip-9-ensure-your-technical-global-seo-matches-your-content\"><\/span>Svetovni nasvet SEO 9. Prepri\u010dajte se, da se tehni\u010dni globalni SEO ujema z va\u0161o vsebino<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tehni\u010dni <span id=\"urn:enhancement-26bf86f2-e8c3-4ed3-b990-8aa30f443c2b\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> skrbi za <a href=\"https:\/\/seo.london\/sl\/kaksna-je-razlika-med-pregledovanjem-in-indeksiranjem-v-seo\/\">plazenje<\/a> in . <a href=\"https:\/\/seo.london\/sl\/kako-doseci-da-google-hitreje-indeksira-vase-spletno-mesto\/\">indeksiranje<\/a> va\u0161ih spletnih mest, ki zahtevajo popolno in posodobljeno zbirko XML. <a href=\"https:\/\/seo.london\/sl\/kaj-je-zemljevid-spletnih-strani\/\">zemljevid spletnih strani<\/a> in \u0161tevilne prakti\u010dne elemente v ozadju kode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strani so vi\u0161je uvr\u0161\u010dene, ker so prijazne mobilnim napravam in uporabljajo protokol SSL, vendar so zaradi po\u010dasnega nalaganja in podvojene vsebine uvr\u0161\u010dene ni\u017eje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globalno <span id=\"urn:enhancement-4b9d089d-9987-4e7e-b27e-111b7a644104\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> skrbi za <span id=\"urn:enhancement-15ff3d33-48d7-4ca5-a0ee-a8dd2e575a61\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> potrebe gonilnikov od dr\u017eave do dr\u017eave, zato je registracija spletnega mesta \u0161e vedno bistvenega pomena za \u010dim bolj natan\u010dno in hitro iskanje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-seo-tip-10-content-is-still-king-just-make-sure-it-s-authentic-and-in-the-correct-language\"><span class=\"ez-toc-section\" id=\"global-seo-tip-10-content-is-still-king-%e2%80%93-just-make-sure-its-authentic-and-in-the-correct-language\"><\/span>Globalni nasvet SEO 10. Vsebina je \u0161e vedno kralj - poskrbite le, da bo pristna in v pravilnem jeziku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V svetu <span id=\"urn:enhancement-03983952-f3b8-47a3-a46f-55b9762135db\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span>, besedna zveza <em>\"vsebina je kralj<\/em> je pravi znak za to, kaj <span id=\"urn:enhancement-43acff16-63e3-49cc-a9dd-0eddc83d1c51\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> pri razvr\u0161\u010danju svojih podjetij upo\u0161teva predvsem vse druge ukrepe. <span id=\"urn:enhancement-a8096719-1cbe-45e5-a6e2-5f58230c5845\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/websites\">spletne strani<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To se ne spremeni samo zaradi lokacije. Vendar, <span id=\"urn:enhancement-52de7c1c-007b-4c0d-9a55-e0fe0c1c503c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> prav tako pri\u010dakuje, da bo njegova vsebina pristna in dobro napisana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce \u017eelite zagotoviti, da je va\u0161a vsebina&nbsp;<em>\"kralj<\/em>, boste potrebovali prevajalca, ki govori materni jezik. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preverili bodo, ali je vsak stavek smiseln, ali je ton va\u0161e blagovne znamke (primeren za ta trg) in ali ni dru\u017ebenih ali vedenjskih spregledov ali napa\u010dnih interpretacij, zaradi katerih boste na prvih straneh zaradi napa\u010dnih razlogov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-data-data-tracking-your-global-seo-strategy-performance-to-streamline-your-success-is-vital\"><span class=\"ez-toc-section\" id=\"data-data-data-%e2%80%93-tracking-your-global-seo-strategy-performance-to-streamline-your-success-is-vital\"><\/span>Podatki, podatki, podatki - sledenje uspe\u0161nosti va\u0161e globalne strategije SEO je klju\u010dnega pomena za racionalizacijo va\u0161ega uspeha.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">- Z izvajanjem na\u0161ih nasvetov (in \u0161e veliko ve\u010d, \u010de ste svoje delo opravili pravilno in odkrili vse vrste regionalnih dodatkov k na\u010drtu) bi morali imeti odli\u010dno podlago za prodor na nove \u010dezmorske trge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>- Vendar je to \u0161ele za\u010detek va\u0161e poti. Tako kot va\u0161e podjetje bo tudi SEO treba spremljati, prilagajati in posodabljati glede na trende, da boste ostali v stiku s trgi in <a href=\"https:\/\/seo.london\/sl\/kako-raziskati-in-razviti-vsebino-ki-se-uvrsca-v-iskalnikih\/\">razvoj .<\/a> nara\u0161\u010dajo\u010de \u0161tevilo vodilnih v va\u0161i kampanji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z izvajanjem na\u0161ih nasvetov bi morali imeti odli\u010dno podlago za prodor na nove tuje trge (in \u0161e ve\u010d, \u010de ste svoje delo opravili pravilno in odkrili vse vrste regionalnih dodatkov k svojemu na\u010drtu).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vendar je to \u0161ele za\u010detek va\u0161e poti. <span id=\"urn:enhancement-4b6fb45d-7646-4e0b-a1fb-6cbfadd8769c\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span>tako kot va\u0161e podjetje, bo treba spremljati, prilagajati in posodabljati, da bi se prilagodili trendom, ohranili stik s svojimi trgi in raz\u0161irili kampanjo ter pove\u010dali \u0161tevilo potencialnih strank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce se vam zdi, da bi morali vse to prepustiti strokovnjaku, ko boste pri\u0161li do konca te strani, smo z vami.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Na\u0161 globalni <span id=\"urn:enhancement-1831fb14-d6d7-46a1-abe4-4ad3da2caece\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> storitve vklju\u010dujejo revizijo va\u0161ih spletnih mest, raziskovanje strank, konkurentov, <span id=\"urn:enhancement-6da8f4ed-b69d-456e-af32-0810ae08fb50\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">iskanje<\/span> stavki in \u0161e veliko ve\u010d. <\/h5>\n\n\n\n<h5 class=\"wp-block-heading\">Vsak projekt spremljamo z idealnimi analiti\u010dnimi orodji in sledilniki za vsak <span id=\"urn:enhancement-e3f1b46f-3eb2-4d11-b53a-37578ba03f52\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/keyword\">klju\u010dna beseda<\/span>, stran in prakso - in smo pripravljeni in \u010dakamo na va\u0161 klic. <\/h5>\n\n\n\n<h5 class=\"wp-block-heading\">Kontaktirajte nas, \u010de i\u0161\u010dete strokovnega svetovalca SEO z 20 leti na trgu. <\/h5>\n\n\n\n<h5 class=\"wp-block-heading\">Lukasz Zelezny zadnjih 20 let sodeluje s \u0161tevilnimi podjetji v Zdru\u017eenem kraljestvu in po svetu. <\/h5>","protected":false},"excerpt":{"rendered":"<p>Nasveti, kako z globalno strategijo SEO izdelek ponesti po vsem svetu. Mednarodna prodaja izdelka je neko\u010d pomenila organizacijo zapletenih prevoznih struktur, dostavo izdelkov po vsem svetu ali vzpostavitev skladi\u0161\u010d, skladi\u0161\u010d ali pisarn v dr\u017eavah, v katerih ste nameravali trgovati. Zdaj, v dobi, ki jo poganja digitalna tehnologija, je tr\u017eenje aplikacije, storitve, sistema ali [...]<\/p>","protected":false},"author":6,"featured_media":21988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-21987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global SEO Strategy from Online Consultant - SEO London<\/title>\n<meta name=\"description\" content=\"Tips to take your product worldwide through a global SEO strategy online. What Is Global SEO? Why is that kind of strategy important? Find out\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sl\/globalni-seo\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global SEO\" \/>\n<meta property=\"og:description\" content=\"Tips to take your product worldwide through a global SEO strategy. Taking a product international once meant organising complicated shipping structures,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sl\/globalni-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T21:53:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T09:05:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/global-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Globalna SEO strategija spletnega svetovalca - SEO London","description":"Nasveti, kako z globalno spletno strategijo SEO svoj izdelek ponesti po vsem svetu. 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