{"id":14596,"date":"2021-07-28T05:16:56","date_gmt":"2021-07-28T05:16:56","guid":{"rendered":"https:\/\/seo.london\/?p=14596"},"modified":"2022-12-28T11:42:25","modified_gmt":"2022-12-28T11:42:25","slug":"kaj-so-meta-kljucne-besede","status":"publish","type":"post","link":"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/","title":{"rendered":"Kaj so meta klju\u010dne besede?"},"content":{"rendered":"<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-are-meta-keywords\"><\/span>Kaj so meta klju\u010dne besede?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Kazalo vsebine<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Tabela vsebine\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/#what-are-meta-keywords\" title=\"Kaj so meta klju\u010dne besede?\">Kaj so meta klju\u010dne besede?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/#were-meta-keywords-important\" title=\"Ali so bile meta klju\u010dne besede pomembne?\">Ali so bile meta klju\u010dne besede pomembne?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/#does-google-look-at-meta-keywords-now\" title=\"Ali Google zdaj gleda na meta klju\u010dne besede?\">Ali Google zdaj gleda na meta klju\u010dne besede?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/#best-practice\" title=\"Najbolj\u0161a praksa\">Najbolj\u0161a praksa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/#best-practice-2\" title=\"Najbolj\u0161a praksa\">Najbolj\u0161a praksa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/#best-practice-3\" title=\"Najbolj\u0161a praksa\">Najbolj\u0161a praksa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/#whats-the-purpose-of-meta-keyword-tags\" title=\"Kak\u0161en je namen meta oznak klju\u010dnih besed?\">Kak\u0161en je namen meta oznak klju\u010dnih besed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/#are-meta-keywords-important-for-seo\" title=\"Ali so meta klju\u010dne besede pomembne za SEO?\">Ali so meta klju\u010dne besede pomembne za SEO?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">To so klju\u010dne besede, ki so bile uporabljene za zagotavljanje dodatnih informacij v <a href=\"https:\/\/seo.london\/sl\/kako-opraviti-napredno-iskanje-v-googlu\/\">iskanje<\/a> motorjev v zvezi s stranjo. Opredeljuje razli\u010dne vrste metapodatkov in njihove funkcije v dokumentu HTML. Najdete jih na izvorni strani spletnega mesta. Pred Googlom so optimizacijo za iskalnike izvajali <a href=\"https:\/\/seo.london\/sl\/meta-opis-naslovna-oznaka-h1-na-kontaktni-strani\/\">Meta<\/a> znaki klju\u010dnih besed v jeziku HTML na vsaki strani. Na primer, <a style=\"user-select: auto;\" href=\"https:\/\/www.w3.org\/TR\/html401\/intro\/intro.html\">HTML 4<\/a> je bil meta znak, odgovoren za zagotavljanje berljivih informacij o dokumentih HTML in drugih virih, dostopnih prek omre\u017eja. Klju\u010dne besede Meta so bile pomembne, saj so opredeljevale <a href=\"https:\/\/seo.london\/sl\/vsebinsko-trzenje-seo-storitve\/\">vsebina<\/a> strani.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"were-meta-keywords-important\"><\/span>Ali so bile meta klju\u010dne besede pomembne?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Da, bili so, vendar vsi iskalniki niso dali prednosti uporabi mesnih klju\u010dnih besed. Google je na primer pred desetletjem prenehal uporabljati meta klju\u010dne besede. \u010ceprav je Yandex, ruski iskalnik s tr\u017enim dele\u017eem, ki je blizu Googlovemu, \u0161e vedno uporabljal klju\u010dne besede Meta.<\/p>\n<p style=\"user-select: auto;\">Pri dolo\u010danju ustreznosti strani glede na iskalne poizvedbe. Vendar to ne pomeni, da Yandex uporablja meta klju\u010dne besede za dolo\u010danje razvrstitve svojih strani. To torej pomeni, da je Yandex le uporabljal klju\u010dne besede Meta, vendar se nanje ni mo\u010dno zana\u0161al. Torej je res, da so bile klju\u010dne besede Meta leta 2020 \u0161e vedno pomembne.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"does-google-look-at-meta-keywords-now\"><\/span>Ali Google zdaj gleda na meta klju\u010dne besede?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ne, Google ne uporablja meta klju\u010dnih besed za dolo\u010danje ustreznosti strani in spletnega mesta ali razvrstitve. Ker so se klju\u010dne besede uporabljale za <a href=\"https:\/\/seo.london\/sl\/kako-lahko-preverim-svoje-seo-uvrstitve\/\">rang<\/a> v oznaki Meta, s \u010dimer zlahka manipulirajo z algoritmi v iskalnikih in posledi\u010dno povzro\u010dajo ne\u017eeleno elektronsko po\u0161to. Zaradi teh dejavnikov so Google in drugi ve\u010dji iskalniki prenehali uporabljati klju\u010dne besede Meta.<\/p>\n<p style=\"user-select: auto;\">\u010ceprav meta klju\u010dne besede ne veljajo za nekatere iskalnike, kot je Google, \u0161e vedno obstajajo nekatere meta oznake, ki veljajo za vse iskalnike, vklju\u010dno z Googlom. Mednje spadajo <a href=\"https:\/\/seo.london\/sl\/naslov-strani-seo\/\">naslov<\/a> oznake, oznake z opisom in <a href=\"https:\/\/seo.london\/sl\/kako-uporabiti-datoteko-robotov-txt-v-seo\/\">roboti<\/a>. Kako te meta oznake vplivajo na <a href=\"https:\/\/seo.london\/sl\/\">SEO<\/a>.<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Oznake naslova -\u00a0<\/em><\/strong>pomaga zagotoviti, da je naslov strani na vsaki strani, ki jo objavite, druga\u010den. Nahajajo se v glavi va\u0161e spletne strani in so namenjeni ozna\u010devanju celovitega <a href=\"https:\/\/seo.london\/sl\/kako-priti-do-idej-za-blog\/\">ideja<\/a> informacije o strani. To je prvo mesto, kjer uporabnik preveri, ali <a href=\"https:\/\/seo.london\/sl\/povezava-stavba-kako-kaj-storiti-donts\/\">kaj<\/a> je na voljo. Zato lahko dobro oblikovana naslovna oznaka <a href=\"https:\/\/seo.london\/sl\/kako-povecati-promet-na-spletni-strani-brez-seo\/\">pove\u010danje .<\/a> stopnjo klikov in prometa ter s tem prispeva k izbolj\u0161anju uvrstitve.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"best-practice\"><\/span>Najbolj\u0161a praksa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Vsaki strani dolo\u010dite edinstven naslov, ki pravilno pojasnjuje vsebino strani.<\/li>\n<li style=\"user-select: auto;\">Naslov naj bo dolg od 50 do 60 znakov.<\/li>\n<li style=\"user-select: auto;\">Na prvo mesto postavite pomembne klju\u010dne besede.<\/li>\n<\/ol>\n<p style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/sl\/kako-napisati-meta-opise\/\">Meta opis<\/a> &#8211; <\/em><\/strong>pomaga opisati vsebino strani. Prav tako so name\u0161\u010deni v glavi strani in prikazani v sli\u010dice SERP ter URL in naslov strani. Zavzema ve\u010dino dela SERP in s tem uporabnikom ponuja mo\u017enost, da kliknejo na va\u0161e spletno mesto za vse re\u0161itve, ki jih morda i\u0161\u010dejo na spletu.<\/p>\n<p style=\"user-select: auto;\">Podro\u010dje meta opisa dolo\u010da tudi \u0161tevilo klikov, ki jih dobite, in lahko tudi zmanj\u0161a \u0161tevilo odbojev, \u010de se na straneh in v vsebini uporabljajo najbolj\u0161e prakse. Zato mora biti opis vabljiv in izrazito realisti\u010den glede na vsebino. Zato je opis meta klju\u010dnega pomena za izbolj\u0161anje <a href=\"https:\/\/seo.london\/sl\/omembe-blagovne-znamke-seo\/\">blagovna znamka<\/a> SERP in pove\u010danje \u0161tevila klikov ter izbolj\u0161anje SEO.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"best-practice-2\"><\/span>Najbolj\u0161a praksa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Vsaki strani dolo\u010dite druga\u010den opis mesa, ki jasno opisuje vsebino strani.<\/li>\n<li style=\"user-select: auto;\">Vklju\u010dite zelo pomembne klju\u010dne besede, da jih izpostavite na SERP-u, vendar se morate izogibati tudi polnjenju klju\u010dnih besed.<\/li>\n<li style=\"user-select: auto;\">Ob\u010dasno lahko uporabite namige ali druga\u010den prilastek, s katerim uporabniku razlo\u017eite, kaj naj pri\u010dakuje.<\/li>\n<\/ol>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Roboti - <\/em><\/strong>se uporablja za ozna\u010devanje zahtevane vsebine. Ve\u010dinoma se uporabljajo za <a href=\"https:\/\/seo.london\/sl\/neposredno-in-organsko-iskanje\/\">neposredno<\/a> ljudi na koristne vire ali vas napotijo na ustrezno spletno mesto. Povezave, imenovane tudi izhodne\/ve\u010dne povezave, so povezave znotraj va\u0161ega spletnega mesta, ki <a href=\"https:\/\/seo.london\/sl\/ali-preusmeritev-url-vpliva-na-seo\/\">preusmeritev<\/a> promet na druga spletna mesta. Te povezave so klju\u010dnega pomena za va\u0161o SEO, saj lahko dolo\u010dijo, ali je va\u0161a vsebina pristna in povezana iz zanesljivih virov ali ne.<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Zato je pomembno, da razumete, kje in kako povezujete druga spletna mesta. Ker lahko v privzetem na\u010dinu sledite vsem povezavam, tudi tistim, ki morda niso iz zanesljivih virov.<\/p>\n<p style=\"user-select: auto;\">\u010ce pa vklju\u010dite <a style=\"user-select: auto;\" href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">Atribut NOFOLLOW<\/a> v povezavi obvesti robote iskalnikov, naj ne nadaljujejo s to povezavo.<\/p>\n<p style=\"user-select: auto;\">Izbolj\u0161anje SEO s prepre\u010devanjem sledenja nezanesljivim povezavam lahko negativno vpliva na kakovost va\u0161e vsebine.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"best-practice-3\"><\/span>Najbolj\u0161a praksa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Izogibajte se temu, da bi naslednje povezave veljale za nezaupanja vredno vsebino.<\/li>\n<li style=\"user-select: auto;\">Izogibajte se sponzoriranim ali pla\u010dljivim povezavam.<\/li>\n<li style=\"user-select: auto;\">Izogibati se je treba tudi povezavam, ustvarjenim iz komentarjev, saj lahko pride do nenadzorovanega po\u0161iljanja ne\u017eelene po\u0161te.<\/li>\n<li style=\"user-select: auto;\">Izogibajte se tudi povezavam za registracijo in prijavo, saj niso tako pomembne.<\/li>\n<\/ol>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"whats-the-purpose-of-meta-keyword-tags\"><\/span>Kak\u0161en je namen meta oznak klju\u010dnih besed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Da, so pomembni, saj dolo\u010dajo \u0161tevilo ljudi, ki bodo verjetno kliknili na va\u0161e spletno mesto, in prikaz spletnega mesta v spletnih servisih SERP. S tem vplivajo na stopnjo vklju\u010denosti in promet, <a href=\"https:\/\/seo.london\/sl\/spremstvo-seo-storitev\/\">ki<\/a> ustrezno vpliva na SEO in uvrstitev va\u0161ega spletnega mesta. Poleg tega klju\u010dne besede HTML Meta dolo\u010dajo tudi videz va\u0161ega spletnega mesta v digitalnem prostoru.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"are-meta-keywords-important-for-seo\"><\/span>Ali so meta klju\u010dne besede pomembne za SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Zaklju\u010dek, <a style=\"user-select: auto;\" href=\"https:\/\/ahrefs.com\/blog\/meta-keywords\/\">meta klju\u010dne besede<\/a> zdaj nimajo ve\u010d tako pomembne vloge pri SEO, kot so jo imele pred \u010dasom. To dejansko velja za <a href=\"https:\/\/seo.london\/sl\/baza-znanja\/kako-porocati-o-crnem-klobuku\/\">\u010drni klobuk<\/a> Tehnika SEO. Zato za <a style=\"user-select: auto;\" href=\"https:\/\/www.stanventures.com\/blog\/google-algorithm-update-2019\/\">Googlov algoritem razvr\u0161\u010danja<\/a>, meta klju\u010dne besede niso ve\u010d potrebne.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kaj so meta klju\u010dne besede? To so klju\u010dne besede, ki so bile uporabljene za zagotavljanje dodatnih informacij o strani v iskalnikih. Opredeljuje razli\u010dne vrste metapodatkov in njihove funkcije v dokumentu HTML. Najdete jih na izvorni strani spletnega mesta. Pred Googlom je bila optimizacija za iskalnike opravljena z znaki meta klju\u010dnih besed na spletni strani, [...]<\/p>","protected":false},"author":6,"featured_media":14478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Meta Keywords? - SEO.London<\/title>\n<meta name=\"description\" content=\"Were Meta keywords Important? What Are Meta Keywords? Does Google Look at Meta Keywords now?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Meta Keywords?\" \/>\n<meta property=\"og:description\" content=\"What Are Meta Keywords? These are the keywords that were used to provide additional information in search engines regarding a page. It defines different\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-28T05:16:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:42:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/07\/Are-Videos-Good-for-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kaj so meta klju\u010dne besede? - SEO.London","description":"Ali so bile meta klju\u010dne besede pomembne? Kaj so meta klju\u010dne besede? Ali Google zdaj gleda na meta klju\u010dne besede?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/sl\/kaj-so-meta-kljucne-besede\/","og_locale":"sl_SI","og_type":"article","og_title":"What are Meta Keywords?","og_description":"What Are Meta Keywords? These are the keywords that were used to provide additional information in search engines regarding a page. 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Kaj so meta klju\u010dne besede? 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