Čas branja: 6 minute

Izjemne prednosti visoke kakovosti iskanje uvrstitev v motorjih nam je dobro znana. Optimizacija za iskalnike (SEO) je močno orodje, ki lahko resno izboljša uvrstitve v iskalnikih, tako da lahko tržniki čez noč dvignejo svoje uvrstitve v iskalnikih. Najboljše pri tem je, da SEO ni raketna znanost. Delo z njim je precej preprosto, ko se ga enkrat naučimo. Tukaj je 10 preprostih nasvetov za SEO, ki ne bodo le pospešili uvrstitev v iskalnikih, temveč bodo tudi izboljšali vtis, ki ga vaše spletno mesto naredi tako na iskalnike kot na obiskovalce:

Hitri načini za izboljšanje

Izjemne koristi visokih uvrstitev v iskalnikih so nam dobro znane. Optimizacija za iskalnike (SEO) je močno orodje, ki lahko resno poveča uvrstitve v iskalnikih, s čimer lahko tržniki čez noč dvignejo svoje uvrstitve v iskalnikih. Najboljše pri tem je, da SEO ni raketna znanost. Delo z njim je precej preprosto, ko se ga enkrat naučimo. Tukaj je 10 preprostih nasvetov za SEO, ki ne bodo le pospešili uvrstitev v iskalnikih, temveč bodo tudi izboljšali vtis, ki ga vaše spletno mesto naredi tako na iskalnike kot na obiskovalce:

  1. Povečajte velikost objav:

V času pred posodobitvijo Googla je veljalo, da je bolje napisati 10 različnih objav po 100 besed, kot pa eno veliko objavo s 1000 besedami. Vendar pa je po posodobitvi Pingvin in posodobitve Panda, velja tudi obratno. Google zdaj eno dolgo objavo šteje za bolj dragoceno kot več razmeroma kratkih objav. Začnite povečevati povprečno velikost objav, pri čemer je najmanjša dolžina objave 300 besed, po možnosti pa naj bo v razponu 600-2000 besed.

  1. Vključite več slik:

Kdo rad bere dolgočasno besedilo brez slik? Nihče! Vključno z slike v vsebini bo zagotovo bistveno izboljšala njeno splošno privlačnost. Vendar zgolj naključno dodajanje slik ne bo dovolj. Vključite alt atributov v oznakah slik, saj iskalniki, kot je Google, berejo atribute alt.

  1. Slike pravilno poimenujte:

Še ena stvar, ki jo morate upoštevati pri dodajanju slik v vsebino, je pravilno poimenovanje slik. Google pri iskanju slik upošteva imena slik, zato je nujno, da v imena slik vključite ključne besede. Natančnega opisa slike ne navedite le v imenu datoteke, temveč tudi v altu atribut. Namesto podčrtajev med besedami uporabljajte pomišljaje. Seveda se izogibajte nealfa znakov.

  1. Ustrezno poimenujte strani:

Zelo pomembno je, da vsaki strani na spletnem mestu s pomočjo oznake "" dodelite ustrezno, opisno ime. Ko se strani spletnega mesta prikažejo v Googlovih rezultatih iskanja, se povezava do strani prikaže v obliki strani <a href="https://seo.london/sl/seo-page-title/" data-wpel-link="internal">naslov</a>. Če strani niso poimenovane, bo povezava prikazana kot "Brez naslova", kar se obiskovalcem lahko zdi neprivlačno in nerodno. Poskusite uporabiti tudi nekaj pomembnih <a href="https://seo.london/sl/kaj-so-meta-kljucne-besede/" data-wpel-link="internal">ključna beseda</a> besedne zveze v naslovu strani.</p> <ol start="5"> <li> <h2><span class="ez-toc-section" id="internal-page-linking"></span><strong> Notranje povezovanje strani:</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Vključitev povezav do drugih ustreznih strani na spletnem mestu je odličen način, da Googlu pokažete, da je spletno mesto zelo povezano z zadevno ključno besedo. Koristno je tudi pri zadrževanju uporabnikov na spletnem mestu, saj jim daje možnost, da raziskujejo spletno mesto, in tako zmanjšuje stopnjo odklonov.</p> <p>Notranje povezovanje strani pomaga pri uporabi vsebine na drugih straneh spletnega mesta za izboljšanje uvrstitve spletnega mesta v iskalnikih in njegove splošne privlačnosti za uporabnike.</p> <ol start="6"> <li> <h2><span class="ez-toc-section" id="include-a-robotstxt-file"></span><strong> Vključite datoteko Robots.txt</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Ta besedilna datoteka pomaga iskalnim pajkom pri <a href="https://seo.london/sl/kako-doseci-da-bo-google-hitreje-indeksiral-vaso-spletno-stran/" data-wpel-link="internal">indeksiranje</a> na spletnem mestu. Nahaja se v korenskem imeniku strežnika in iskalnemu pajku nakazuje, katere strani naj se indeksirajo. Če katera koli stran ni indeksirana, se ne bo uvrstila v rezultate iskanja. Tako ne boste dobili prometa za to stran in boste izgubili prednost notranjega povezovanja. Torej je povsem očitno, da je ta majhna besedilna datoteka pomembna za uvrstitev spletnega mesta v iskalnikih. Zagotoviti morate, da <a href="https://seo.london/sl/kako-uporabljati-robote-txt-datoteko-v-seo/" data-wpel-link="internal">Roboti</a>.txt datoteka je pravilno oblikovana, sicer se lahko zgodi, da nekatere strani po naključju ne bodo indeksirane.</p> <ol start="7"> <li> <h2><span class="ez-toc-section" id="add-a-site-map"></span><strong> Dodajanje zemljevida spletnega mesta</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Zemljevid spletnega mesta je pomemben iz dveh razlogov - obiskovalcem pomaga najti, kar iščejo, iskalnikom pa omogoča tudi, da najdejo vsako stran na spletnem mestu in jo nato indeksirajo. Vendar pa se prepričajte, da je zemljevid spletnega mesta skladen z novimi <a href="https://seo.london/sl/kaj-je-zemljevid/" data-wpel-link="internal">zemljevid spletnih strani</a> format, ki ga je določil Google. Poskrbeti morate, da so vnosi v zemljevidu spletnega mesta dovolj intuitivni in logično razporejeni v skupine, da predstavijo učinkovit in natančen načrt celotnega spletnega mesta.</p> <ol start="8"> <li> <h2><span class="ez-toc-section" id="embrace-social-media"></span><strong> Sprejmite družbene medije</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Družbeni mediji so se v zadnjih treh do štirih letih agresivno in hitro razvijali, zato bi bilo za vsakega strokovnjaka za optimizacijo spletnih strani slabo, če bi zanemaril prednosti, ki jih ponujajo orodja družbenih omrežij, kot so Facebook, Twitter, Pinterest itd. Pomembno je, da z ustvarjanjem strani in rednim sodelovanjem s sledilci povečate prisotnost spletnega mesta v teh omrežjih. Najpomembneje pa je, da na spletno stran dodate gradnike družabnih omrežij, tako da lahko bralci "všečkate" ali "delite" vsebino, ki se jim zdi zanimiva. To bo pripomoglo k večjemu prometu. Prav tako poskrbite, da boste na domačo stran dodali gradnik "všeč mi je", tako da bodo obiskovalci lahko stran "všečkali" na Facebooku in tako v prihodnosti prejemali posodobitve.</p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://seo.london/sl/geo-seo-how-to-optimize-your-website-for-country-specific-search-rankings-and-traffic/" target="_self" rel="dofollow" class="IRPP_kangoo" data-wpel-link="internal"><!-- INLINE RELATED POSTS 1/1 //--><style> .IRPP_kangoo , .IRPP_kangoo .postImageUrl , .IRPP_kangoo .imgUrl , .IRPP_kangoo .centered-text-area { min-height: 100px; position: relative; } .IRPP_kangoo , .IRPP_kangoo:hover , .IRPP_kangoo:visited , .IRPP_kangoo:active { border:0!important; } .IRPP_kangoo { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #e6e6e6; } .IRPP_kangoo:active , .IRPP_kangoo:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: inherit; } .IRPP_kangoo .postImageUrl , .IRPP_kangoo .imgUrl { background-position: center; background-size: cover; float: left; margin: 0; padding: 0; } .IRPP_kangoo .postImageUrl { width: 30%; } .IRPP_kangoo .imgUrl { width: 100%; } .IRPP_kangoo .centered-text-area { float: right; width: 70%; padding:0; margin:0; } .IRPP_kangoo .centered-text { display: table; height: 100px; left: 0; top: 0; padding:0; margin:0; } .IRPP_kangoo .IRPP_kangoo-content { display: table-cell; margin: 0; padding: 0 10px 0 10px; position: relative; vertical-align: middle; width: 100%; } .IRPP_kangoo .ctaText { border-bottom: 0 solid #fff; color: #8E44AD; font-size: 13px; font-weight: bold; letter-spacing: .125em; margin: 0; padding: 0; text-decoration: underline; } .IRPP_kangoo .postTitle { color: #000000; font-size: 16px; font-weight: 600; margin: 0; padding: 0; } .IRPP_kangoo .ctaButton { background-color: inherit; margin-left: 10px; position: absolute; right: 0; top: 0; } .IRPP_kangoo:hover .imgUrl { -webkit-transform: scale(1.2); -moz-transform: scale(1.2); -o-transform: scale(1.2); -ms-transform: scale(1.2); transform: scale(1.2); } .IRPP_kangoo .imgUrl { -webkit-transition: -webkit-transform 0.4s ease-in-out; -moz-transition: -moz-transform 0.4s ease-in-out; -o-transition: -o-transform 0.4s ease-in-out; -ms-transition: -ms-transform 0.4s ease-in-out; transition: transform 0.4s ease-in-out; } .IRPP_kangoo:after { content: ""; display: block; clear: both; } </style><div class="postImageUrl" style="overflow:hidden; z-index: 10; max-width: 100%;"><div class="imgUrl" style="background-image:url(https://seo.london/wp-content/uploads/2022/02/How-to-Optimize-Your-Website-for-Country-Specific-Search--300x199.png);"></div></div><div class="centered-text-area"><div class="centered-text"><div class="IRPP_kangoo-content"><div class="ctaText" style="float:left;">Najemite najboljšega svetovalca SEO</div><div class="clear:both;"></div><div class="postTitle" style="float:left;">Geo SEO: Kako optimizirati spletno stran za uvrstitve in promet v iskalnikih po posameznih državah?</div></div></div></div></a></div><p> </p> <ol> <li> <h2><span class="ez-toc-section" id="increase-the-size-of-posts-2"></span><strong> Povečajte velikost objav:</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>V času pred posodobitvijo Googla je veljalo, da je bolje napisati 10 različnih objav po 100 besed, kot pa eno veliko objavo s 1000 besedami. Po posodobitvah Penguin in Panda pa velja obratno. Zdaj Google meni, da je ena dolga objava dragocenejša od več relativno kratkih objav. Začnite povečevati povprečno velikost objav, pri čemer je najmanjša dolžina objave 300 besed, po možnosti pa naj bo v razponu 600-2000 besed.</p> <ol start="2"> <li> <h2><span class="ez-toc-section" id="include-more-images-2"></span><strong> Vključite več slik:</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Kdo rad bere dolgočasno besedilo brez slik? Nihče! Vključitev slik v vsebino bo zagotovo bistveno izboljšala njeno splošno privlačnost. Vendar samo naključno dodajanje slik ne bo dovolj. V oznake slik vključite atribute alt, saj iskalniki, kot je Google, berejo atribute alt.</p> <ol start="3"> <li> <h2><span class="ez-toc-section" id="name-images-properly-2"></span><strong> Slike pravilno poimenujte:</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Še ena stvar, ki jo morate upoštevati pri dodajanju slik v vsebino, je pravilno poimenovanje slik. Googlovo iskanje slik se osredotoča na imena slik, zato je nujno, da v imena slik vključite ključne besede. Natančnega opisa slike ne navedite le v imenu datoteke, temveč tudi v atributu alt. Namesto podčrtajev med besedami uporabljajte pomišljaje. In seveda se izogibajte nealfa znakov.</p> <ol start="4"> <li> <h2><span class="ez-toc-section" id="name-pages-properly-2"></span><strong> Ustrezno poimenujte strani:</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Zelo pomembno je, da vsaki strani na spletnem mestu s pomočjo oznake "<title>" dodelite ustrezno, opisno ime. Ko se strani spletnega mesta prikažejo v Googlovih rezultatih iskanja, se povezava do strani prikaže v obliki naslova strani. Če strani niso poimenovane, bo povezava prikazana kot "Untitled", kar se obiskovalcem lahko zdi neprivlačno in nerodno. V naslovu strani poskusite uporabiti tudi nekaj pomembnih ključnih besednih zvez.</p> <ol start="5"> <li> <h2><span class="ez-toc-section" id="internal-page-linking-2"></span><strong> Notranje povezovanje strani:</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Vključitev povezav do drugih ustreznih strani na spletnem mestu je odličen način, da Googlu pokažete, da je spletno mesto zelo povezano z zadevno ključno besedo. Koristno je tudi pri zadrževanju uporabnikov na spletnem mestu, saj jim daje možnost, da raziskujejo spletno mesto, in tako zmanjšuje stopnjo odklonov.</p> <p>Notranje povezovanje strani pomaga pri uporabi vsebine na drugih straneh spletnega mesta za izboljšanje uvrstitve spletnega mesta v iskalnikih in njegove splošne privlačnosti za uporabnike.</p> <ol start="6"> <li> <h2><span class="ez-toc-section" id="include-a-robotstxt-file-2"></span><strong> Vključite datoteko Robots.txt</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Ta besedilna datoteka pomaga iskalnim pajkom pri indeksiranju spletnega mesta. Nahaja se v korenskem imeniku strežnika in iskalnemu pajku označuje, katere strani naj se indeksirajo. Če katera koli stran ni indeksirana, ta stran ne bo prišla v rezultate iskanja. Tako za to stran ne boste dobili nobenega prometa in boste izgubili prednost notranjega povezovanja. Torej je povsem očitno, da je ta majhna besedilna datoteka pomembna za uvrstitev spletnega mesta v iskalnikih. Poskrbeti morate, da je datoteka Robots.txt pravilno oblikovana, sicer se lahko zgodi, da nekatere strani pomotoma ne bodo indeksirane.</p> <ol start="7"> <li> <h2><span class="ez-toc-section" id="add-a-site-map-2"></span><strong> Dodajanje zemljevida spletnega mesta</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Zemljevid spletnega mesta je pomemben iz dveh razlogov - obiskovalcem ne pomaga le najti, kar iščejo, temveč tudi iskalnikom omogoča, da najdejo vsako stran na spletnem mestu in jo nato indeksirajo. Vendar se prepričajte, da je zemljevid spletnega mesta skladen z novo obliko zemljevida spletnega mesta, ki jo je določil Google. Poskrbeti morate, da so vnosi v zemljevidu spletnega mesta dovolj intuitivni, hkrati pa logično razporejeni v skupine, da bodo predstavljali učinkovit in natančen načrt celotnega spletnega mesta.</p> <ol start="8"> <li> <h2><span class="ez-toc-section" id="embrace-social-media-2"></span><strong> Sprejmite družbene medije</strong><span class="ez-toc-section-end"></span></h2> </li> </ol> <p>Družbeni mediji so se v zadnjih treh do štirih letih agresivno in hitro razvijali, zato bi bilo za vsakega strokovnjaka za optimizacijo spletnih strani slabo, če bi zanemaril prednosti, ki jih ponujajo orodja družbenih omrežij, kot so Facebook, Twitter, Pinterest itd. Pomembno je, da z ustvarjanjem strani in rednim sodelovanjem s sledilci povečate prisotnost spletnega mesta v teh omrežjih. Najpomembneje pa je, da na spletno stran dodate gradnike družabnih omrežij, tako da lahko bralci "všečkate" ali "delite" vsebino, ki se jim zdi zanimiva. To bo pripomoglo k večjemu prometu. Prav tako poskrbite, da boste na domačo stran dodali gradnik "všeč mi je", tako da bodo obiskovalci lahko stran "všečkali" na Facebooku in tako v prihodnosti prejemali posodobitve.</p> <p> </p> <div class="helpful"> <div class="helpful-header"> <h3 class="helpful-headline">Je bila ta objava koristna?</h3> </div><!-- .helpful-header --> <div class="helpful-content" role="alert"> <span>Sporočite mi, če vam je bila objava všeč. 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