{"id":26067,"date":"2022-12-04T11:05:00","date_gmt":"2022-12-04T11:05:00","guid":{"rendered":"https:\/\/seo.london\/?p=26067"},"modified":"2022-12-28T10:34:47","modified_gmt":"2022-12-28T10:34:47","slug":"subdomena-alebo-podadresar","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/","title":{"rendered":"Subdom\u00e9na alebo podadres\u00e1r"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Str\u00e1nka <a href=\"https:\/\/seo.london\/sk\/www-vs-non-www\/\">subdom\u00e9na<\/a> vs <a href=\"https:\/\/seo.london\/sk\/blog-na-subdomene-alebo-v-podadresari\/\">podadres\u00e1r<\/a> vojna trv\u00e1 u\u017e tak dlho, ako SEO existuje, a zd\u00e1 sa, \u017ee sa v doh\u013eadnej dobe neukon\u010d\u00ed. Ak budujete <a href=\"https:\/\/seo.london\/sk\/seo-pre-nove-stranky\/\">nov\u00e1 webov\u00e1 str\u00e1nka<\/a>, prepracovanie dizajnu va\u0161ej str\u00e1nky alebo vykonanie <a href=\"https:\/\/seo.london\/sk\/kontrolny-zoznam-pre-redizajn-a-opatovne-spustenie-webovej-stranky\/\">migr\u00e1cia<\/a>, budete sa \u010dudova\u0165 <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> <a href=\"https:\/\/seo.london\/sk\/format-a-struktura-clanku\/\">\u0161trukt\u00fara<\/a> na sledovanie pre <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a> optimaliz\u00e1cia pre motory. Ke\u010f\u017ee s\u00faboj subdom\u00e9na vs. podadres\u00e1r sa stal jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch sporov SEO, mo\u017eno si nie ste ist\u00ed spr\u00e1vnou vo\u013ebou a t\u00fdm, ako va\u0161a vo\u013eba ovplyvn\u00ed SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u010fme sa teda dozvedie\u0165, ak\u00fd je rozdiel medzi subdom\u00e9nou a podadres\u00e1rom a \u010do je lep\u0161ie pre SEO a pre\u010do! Od zistenia postoja spolo\u010dnosti Google k tejto t\u00e9me a\u017e po presk\u00famanie, ktor\u00e1 mo\u017enos\u0165 je lep\u0161ia pre hosting <a href=\"https:\/\/seo.london\/sk\/su-blogy-dobre-pre-seo\/\">blog<\/a>, zodpovieme v\u0161etky va\u0161e ot\u00e1zky t\u00fdkaj\u00face sa subdom\u00e9n a subadres\u00e1rov a ponor\u00edme sa do technick\u00fdch aspektov SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-site-structure-influences-seo\"><span class=\"ez-toc-section\" id=\"how-does-site-structure-influences-seo\"><\/span>Ako \u0161trukt\u00fara webu ovplyv\u0148uje SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#how-does-site-structure-influences-seo\" title=\"Ako \u0161trukt\u00fara webu ovplyv\u0148uje SEO?\">Ako \u0161trukt\u00fara webu ovplyv\u0148uje SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#subdirectory-vs-subdomain\" title=\"Podadres\u00e1r vs. subdom\u00e9na\">Podadres\u00e1r vs. subdom\u00e9na<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#what-is-a-subdirectory\" title=\"\u010co je podadres\u00e1r?\">\u010co je podadres\u00e1r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#what-is-a-subdomain\" title=\"\u010co je subdom\u00e9na?\">\u010co je subdom\u00e9na?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#the-subdomain-vs-subdirectory-seo-feud\" title=\"Spor o SEO poddom\u00e9na vs. podadres\u00e1r\">Spor o SEO poddom\u00e9na vs. podadres\u00e1r<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#the-google-perspective\" title=\"Perspekt\u00edva spolo\u010dnosti Google\">Perspekt\u00edva spolo\u010dnosti Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#subdomains-and-seo\" title=\"Subdom\u00e9ny a SEO\">Subdom\u00e9ny a SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#subdomains-and-context\" title=\"Subdom\u00e9ny a kontext\">Subdom\u00e9ny a kontext<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#implementation-is-crucial\" title=\"Rozhoduj\u00faca je implement\u00e1cia\">Rozhoduj\u00faca je implement\u00e1cia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#resources-resources-resources\" title=\"Zdroje, zdroje, zdroje!\">Zdroje, zdroje, zdroje!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#subdirectories-%e2%80%93-the-right-choice-for-seo\" title=\"Podadres\u00e1re - spr\u00e1vna vo\u013eba pre SEO\">Podadres\u00e1re - spr\u00e1vna vo\u013eba pre SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#domain-authority\" title=\"Autorita dom\u00e9ny\">Autorita dom\u00e9ny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#link-equity\" title=\"Vlastn\u00fd kapit\u00e1l prepojenia\">Vlastn\u00fd kapit\u00e1l prepojenia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#how-subdirectories-use-domain-authority-and-link-equity\" title=\"Ako podadres\u00e1re vyu\u017e\u00edvaj\u00fa autoritu dom\u00e9ny a prepojenie Equity\">Ako podadres\u00e1re vyu\u017e\u00edvaj\u00fa autoritu dom\u00e9ny a prepojenie Equity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#bonus-points-for-subdirectories\" title=\"Bonusov\u00e9 body za podadres\u00e1re\">Bonusov\u00e9 body za podadres\u00e1re<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#getting-site-links\" title=\"Z\u00edskavanie odkazov na str\u00e1nky\">Z\u00edskavanie odkazov na str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#why-and-when-should-use-a-subdomain\" title=\"Pre\u010do a kedy pou\u017e\u00edva\u0165 subdom\u00e9nu?\">Pre\u010do a kedy pou\u017e\u00edva\u0165 subdom\u00e9nu?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#blogs\" title=\"Blogy\">Blogy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#multiple-geographic-regions\" title=\"Viacero geografick\u00fdch oblast\u00ed\">Viacero geografick\u00fdch oblast\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#ecommerce-stores\" title=\"Elektronick\u00e9 obchody\">Elektronick\u00e9 obchody<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#events\" title=\"Podujatia\">Podujatia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/#final-verdict-on-subdomains-versus-subdirectories\" title=\"Kone\u010dn\u00fd verdikt o subdom\u00e9nach a subadres\u00e1roch\">Kone\u010dn\u00fd verdikt o subdom\u00e9nach a subadres\u00e1roch<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Usporiadanie \u00fadajov a inform\u00e1ci\u00ed dostupn\u00fdch na va\u0161om blogu\/webovej str\u00e1nke tak, aby boli \u013eahko dostupn\u00e9 pre vyh\u013ead\u00e1va\u010de a n\u00e1v\u0161tevn\u00edkov, z\u00e1vis\u00ed od \u0161trukt\u00fary va\u0161ej str\u00e1nky. Je jedno, \u010di m\u00e1te vopred napl\u00e1novan\u00fa \u0161trukt\u00faru, alebo idete s pr\u00fadom, ke\u010f prid\u00e1vate <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a>, \u0161trukt\u00fara va\u0161ej webovej str\u00e1nky m\u00f4\u017ee ma\u0165 obrovsk\u00fd vplyv na pou\u017e\u00edvate\u013eov <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sk\u00fasenosti<\/a>. Dobre napl\u00e1novan\u00e1 a vykonan\u00e1 \u0161trukt\u00fara webu zabezpe\u010d\u00ed, \u017ee va\u0161i pou\u017e\u00edvatelia bud\u00fa ma\u0165 bezprobl\u00e9mov\u00fd pr\u00edstup k po\u017eadovan\u00fdm \u00fadajom a obsahu a z\u00e1rove\u0148 v\u00fdrazne zlep\u0161\u00ed va\u0161u SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hierarchia obsahu va\u0161ej webovej str\u00e1nky mus\u00ed by\u0165 jasn\u00e1 ako kri\u0161t\u00e1\u013e. Vz\u0165ahy medzi jednotliv\u00fdmi str\u00e1nkami musia by\u0165 ve\u013emi preh\u013eadn\u00e9. T\u00e1to preh\u013eadnos\u0165 umo\u017en\u00ed spolo\u010dnosti Google indexova\u0165 va\u0161u webov\u00fa lokalitu, \u010do priamo ovplyvn\u00ed <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/ako-monitorovat-vykon\/\">v\u00fdkon<\/a> va\u0161ej webovej str\u00e1nky vo vyh\u013ead\u00e1van\u00ed. Okrem toho dobre vykonan\u00e1 str\u00e1nka umo\u017en\u00ed aj viac perspekt\u00edvnych intern\u00fdch prepojen\u00ed, \u010do je d\u00f4le\u017eit\u00e9 pre lep\u0161ie umiestnenie webovej str\u00e1nky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subdirectory-vs-subdomain\"><span class=\"ez-toc-section\" id=\"subdirectory-vs-subdomain\"><\/span>Podadres\u00e1r vs. subdom\u00e9na<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podadres\u00e1r je sp\u00f4sob organiz\u00e1cie va\u0161ej webovej str\u00e1nky prostredn\u00edctvom cesty, ktor\u00e1 je vlastn\u00e1 va\u0161ej webovej str\u00e1nke. Na druhej strane subdom\u00e9na rozde\u013euje webov\u00fa lokalitu na \u010dasti a usporad\u00fava <a href=\"https:\/\/seo.london\/sk\/10-najlepsich-typov-pisania-obsahu-v-seo-pre-maximalny-ucinok\/\">typy obsahu<\/a> ktor\u00e9 s\u00fa identifikovate\u013ene odli\u0161n\u00e9 od v\u00e1\u0161ho kore\u0148ov\u00e9ho <a href=\"https:\/\/seo.london\/sk\/vyhody-a-nevyhody-presnej-domeny\/\">dom\u00e9na<\/a>. Jednoducho povedan\u00e9, podadres\u00e1r nasleduje za kore\u0148ovou dom\u00e9nou, zatia\u013e \u010do subdom\u00e9na jej v adrese URL predch\u00e1dza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predt\u00fdm, ako sa budeme venova\u0165 podrobnostiam o tom, \u010do je pre va\u0161u SEO optimaliz\u00e1ciu lep\u0161ie, pozrime sa na <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a> ich odli\u0161uje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-subdirectory\"><span class=\"ez-toc-section\" id=\"what-is-a-subdirectory\"><\/span>\u010co je podadres\u00e1r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podadres\u00e1r sa nach\u00e1dza pod prim\u00e1rnou dom\u00e9nou va\u0161ej webovej lokality a obsahuje relevantn\u00fd obsah. Predstavte si ho ako kartot\u00e9ku, v ktorej sa zlo\u017eky pou\u017e\u00edvaj\u00fa na usporiadanie kateg\u00f3ri\u00ed dokumentov. Podadres\u00e1r sa ozna\u010duje aj ako podprie\u010dinok. Ke\u010f vid\u00edte adresu URL, podadres\u00e1r nasleduje za <a href=\"https:\/\/raventools.com\/marketing-glossary\/root-domain\/#:~:text=Technically%2C%20the%20root%20domain%20is,for%20the%20website%20you%20control.\">kore\u0148ov\u00e1 dom\u00e9na<\/a>. Napr\u00edklad, ak si vezmete pr\u00edklad webovej str\u00e1nky Hubspot, nav\u0161t\u00edvite tieto odkazy na podadres\u00e1re:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00e1 dom\u00e9na: www.hubspot.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podadres\u00e1r: www.hubspot.com\/pricing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podadres\u00e1r: www.hubspot.com\/pricing\/sales<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-subdomain\"><span class=\"ez-toc-section\" id=\"what-is-a-subdomain\"><\/span>\u010co je subdom\u00e9na?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00fd <a href=\"https:\/\/seo.london\/sk\/lokalne-seo-bez-fyzickej-adresy\/\">adresa<\/a> va\u0161ej webovej str\u00e1nky sa naz\u00fdva dom\u00e9na. Subdom\u00e9na je podsekcia tejto dom\u00e9ny. Subdom\u00e9ny pou\u017e\u00edvaj\u00fa majitelia webov\u00fdch str\u00e1nok na oddelenie sekci\u00ed od hlavnej dom\u00e9ny. Subdom\u00e9nu si m\u00f4\u017eete predstavi\u0165 ako samostatn\u00e9 prie\u010dinky v jej skrinke. Ka\u017ed\u00fd prie\u010dinok m\u00e1 svoju skrinku, preto\u017ee ka\u017ed\u00e1 subdom\u00e9na je samostatn\u00e1 webov\u00e1 lokalita so spate <a href=\"https:\/\/seo.london\/sk\/ako-zlepsit-seo-pomocou-google-analytics\/\">analytika<\/a> a obsah <a href=\"https:\/\/seo.london\/sk\/sluzby-riadenia-seo\/\">mana\u017ement<\/a>, at\u010f. ni\u010d nie je vnoren\u00e9 do in\u00e9ho. Naopak, v\u0161etko stoj\u00ed hne\u010f ved\u013ea seba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak budeme postupova\u0165 pod\u013ea pr\u00edkladu spolo\u010dnosti Hubspot a pou\u017eijeme subdom\u00e9ny, potom bude adresa URL vyzera\u0165 takto:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00e1 dom\u00e9na: <a href=\"http:\/\/www.hubspot.com\">www.hubspot.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subdom\u00e9na: www.blog.hubspot.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subdom\u00e9na: <a href=\"http:\/\/www.offers.hubspot.com\">www.offers.hubspot.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subdom\u00e9ny webov\u00fdch lokal\u00edt pova\u017euje spolo\u010dnos\u0165 Google za r\u00f4zne webov\u00e9 lokality. Spojenie medzi subdom\u00e9nami a hlavnou dom\u00e9nou bude vo ve\u013ekej miere z\u00e1visie\u0165 od sch\u00e9my prepojenia, ktor\u00fa majite\u013e webu pou\u017eije na ich prepojenie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-subdomain-vs-subdirectory-seo-feud\"><span class=\"ez-toc-section\" id=\"the-subdomain-vs-subdirectory-seo-feud\"><\/span>Spor o SEO poddom\u00e9na vs. podadres\u00e1r<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spor subdom\u00e9na vs. subadres\u00e1r trv\u00e1 u\u017e nejak\u00fd \u010das, tak\u017ee \u010do poviete na to, aby sme sa pok\u00fasili vyrie\u0161i\u0165 <a href=\"https:\/\/seo.london\/sk\/ako-zistit-skore-autority-domeny\/\">sk\u00f3re<\/a> t\u00fdm, \u017ee poskytneme svoje vlastn\u00e9 dva centy na t\u00fato t\u00e9mu? Ale po\u010fme presk\u00fama\u0165, \u010do o tom hovor\u00ed Google, dobre?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-google-perspective\"><span class=\"ez-toc-section\" id=\"the-google-perspective\"><\/span>Perspekt\u00edva spolo\u010dnosti Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Star\u0161\u00ed webmaster <a href=\"https:\/\/seo.london\/sk\/ako-pouzivat-trend-google-na-vyhladavanie-klucovych-slov\/\">trendy<\/a> analytik spolo\u010dnosti Google, <a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Mueller\">John Mueller<\/a>, sa domnieva, \u017ee spolo\u010dnosti Google vyhovuj\u00fa subadres\u00e1re a subdom\u00e9ny. Navrhuje, aby majitelia str\u00e1nok pou\u017e\u00edvali ak\u00e9ko\u013evek nastavenie, ktor\u00e9 z dlhodob\u00e9ho h\u013eadiska najlep\u0161ie vyhovuje ich mot\u00edvom a pl\u00e1nom. Mueller pova\u017euje t\u00fato ot\u00e1zku za \u00faplne irelevantn\u00fa, pokia\u013e ide o algoritmy vyh\u013ead\u00e1vania Google. Je presved\u010den\u00fd, \u017ee obidva typy s\u00fa spracovan\u00e9 vyh\u013ead\u00e1van\u00edm <a href=\"https:\/\/seo.london\/sk\/ako-blokovat-roboty-pomocou-robots-txt\/\">roboty<\/a> identicky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V kruhoch SEO v\u0161ak nie je tento n\u00e1zor rovnak\u00fd. Domnievaj\u00fa sa, \u017ee na rozdiel od Muellerovho tvrdenia zalo\u017een\u00e9ho na r\u00f4znych pr\u00edpadov\u00fdch \u0161t\u00fadi\u00e1ch sa s podadres\u00e1rmi a subdom\u00e9nami vo vyh\u013ead\u00e1van\u00ed Google zaobch\u00e1dza inak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je tvrdenie spolo\u010dnosti Google pravdiv\u00e9, alebo ide o kon\u0161pir\u00e1ciu spolo\u010dnosti Google s cie\u013eom zav\u00e1dza\u0165 SEO? Budeme sa musie\u0165 ponori\u0165 hlb\u0161ie, aby sme zistili, ktor\u00e1 z nich je lep\u0161ia, alebo \u010di obe funguj\u00fa pre SEO rovnako.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-subdomains-and-seo\"><span class=\"ez-toc-section\" id=\"subdomains-and-seo\"><\/span>Subdom\u00e9ny a SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Op\u00e4\u0165 sa sna\u017e\u00edme odstr\u00e1ni\u0165 <a href=\"https:\/\/seo.london\/sk\/mylne-predstavy-o-marketingu-obsahu\/\">myln\u00e9 predstavy<\/a> hovori\u0165 o zdrojoch, s\u00favislostiach a implement\u00e1ci\u00e1ch namiesto toho, aby sme len ukazovali prstom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subdomains-and-context\"><span class=\"ez-toc-section\" id=\"subdomains-and-context\"><\/span>Subdom\u00e9ny a kontext<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rozdelenie obsahu str\u00e1nky na subdom\u00e9ny v\u00fdrazne ovplyv\u0148uje hodnotenie va\u0161ej str\u00e1nky a <a href=\"https:\/\/seo.london\/sk\/ako-dosiahnut-aby-google-indexoval-vase-stranky-rychlejsie\/\">indexovanie<\/a>. Napr\u00edklad oddelenie blogu od prim\u00e1rnej dom\u00e9ny je ve\u013emi odli\u0161n\u00e9 od rozdelenia obsahu, ktor\u00fd je odli\u0161n\u00fd od prim\u00e1rnej dom\u00e9ny. <a href=\"https:\/\/seo.london\/sk\/preco-sa-moja-firma-nezobrazuje-na-mapach-google\/\">obchod<\/a>. Podobne ako spolo\u010dnos\u0165 Disney rozdelila svoj web na subdom\u00e9ny videos.disney.com, cars.disney.com at\u010f., ktor\u00e9 sa zameriavaj\u00fa na konkr\u00e9tne publikum. Samotn\u00e9 presunutie blogu na subdom\u00e9nu neznamen\u00e1 rovnak\u00e9 v\u00fdsledky, preto\u017ee to bude ma\u0165 in\u00fd vplyv na organick\u00fa n\u00e1v\u0161tevnos\u0165 a umiestnenie. <a href=\"https:\/\/seo.london\/sk\/mozem-sa-naucit-seo-sam\/\">Nau\u010dte sa<\/a> viac o <a href=\"https:\/\/seo.london\/sk\/globalne-seo\/\">glob\u00e1lne SEO<\/a> tu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-implementation-is-crucial\"><span class=\"ez-toc-section\" id=\"implementation-is-crucial\"><\/span>Rozhoduj\u00faca je implement\u00e1cia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00f4zni v\u00fdvoj\u00e1ri pou\u017e\u00edvaj\u00fa r\u00f4zne sp\u00f4soby implement\u00e1cie podadres\u00e1rov a subdom\u00e9n. Faktory ako napr. <a href=\"https:\/\/seo.london\/sk\/co-su-meta-klucove-slova\/\">k\u013e\u00fa\u010dov\u00e9 slovo<\/a> kanibaliz\u00e1cia, <a href=\"https:\/\/seo.london\/sk\/co-je-moz-da\/\">autorita dom\u00e9ny<\/a>, <a href=\"https:\/\/seo.london\/sk\/prepojenie-vlastneho-imania\/\">prepojenie vlastn\u00e9ho imania<\/a>a technick\u00e9 postupy v\u00fdrazne ovplyv\u0148uj\u00fa v\u00fdsledky SEO bez oh\u013eadu na \u0161trukt\u00faru v\u00e1\u0161ho webu. Pri SEO teda ve\u013emi z\u00e1le\u017e\u00ed na implement\u00e1cii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resources-resources-resources\"><span class=\"ez-toc-section\" id=\"resources-resources-resources\"><\/span>Zdroje, zdroje, zdroje!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hoci spolo\u010dnos\u0165 Google indexuje podadres\u00e1re a subdom\u00e9ny rovnako, zdroje m\u00f4\u017eu zohr\u00e1va\u0165 obrovsk\u00fa \u00falohu pri vytv\u00e1ran\u00ed SEO <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a> z\u00e1sah. Podnik m\u00f4\u017ee dosiahnu\u0165 svoje ciele SEO pomocou subdom\u00e9n zaveden\u00edm \u0161trukt\u00fary a strategick\u00fdm rozdelen\u00edm obsahu. Okrem toho strat\u00e9gia SEO zohr\u00e1va v\u00fdznamn\u00fa \u00falohu, tak\u017ee pridelenie spr\u00e1vnej <a href=\"https:\/\/seo.london\/sk\/ako-robit-seo-s-rozpoctom-pre-obsahovu-stranku\/\">rozpo\u010det<\/a> na jeho moderniz\u00e1ciu a \u00fadr\u017ebu m\u00f4\u017ee v\u00e1\u0161 podnik posun\u00fa\u0165 o ve\u013ek\u00fd kus \u010falej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoci subdom\u00e9na m\u00f4\u017ee by\u0165 skvel\u00e1 pre SEO v\u00e1\u0161ho webu, bude si vy\u017eadova\u0165 ve\u013ea \u00fasilia a \u0161pecializovan\u00fa osobu na jej spr\u00e1vu. Je to preto, \u017ee dom\u00e9na <a href=\"https:\/\/seo.london\/sk\/ako-najst-autoritu-domeny\/\">org\u00e1n<\/a> subdom\u00e9ny sa z va\u0161ej kore\u0148ovej dom\u00e9ny automaticky nepremietne, ako je to v pr\u00edpade podadres\u00e1rov. Za predplatn\u00e9 a n\u00e1stroje pre ka\u017ed\u00fd n\u00e1zov dom\u00e9ny si dokonca budete musie\u0165 priplati\u0165, preto\u017ee ka\u017ed\u00e1 subdom\u00e9na sa po\u010d\u00edta ako in\u00e1 webov\u00e1 lokalita. Predt\u00fdm, ako sa do toho pust\u00edte, budete teda musie\u0165 zv\u00e1\u017ei\u0165 v\u0161etky tieto faktory <a href=\"https:\/\/seo.london\/sk\/struktura-webovej-stranky-elektronickeho-obchodu\/\">\u0161trukt\u00fara webovej str\u00e1nky<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podniky, ktor\u00e9 dodr\u017eiavaj\u00fa \u0161trukt\u00faru subdom\u00e9n a napriek tomu dosahuj\u00fa vynikaj\u00face v\u00fdsledky SEO, s\u00fa v\u00fdnimkami. Ich SEO m\u00f4\u017ee by\u0165 hitom z mnoh\u00fdch in\u00fdch d\u00f4vodov, nie kv\u00f4li \u0161trukt\u00fare ich str\u00e1nky. Napr\u00edklad spolo\u010dnos\u0165 Disney u\u017e m\u00e1 k dispoz\u00edcii nekone\u010dn\u00e9 mno\u017estvo zdrojov, ktor\u00e9 m\u00f4\u017eu zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 ich subdom\u00e9n pre lep\u0161ie SEO, tak\u017ee \u0161trukt\u00fara webu sa tu st\u00e1va irelevantnou. M\u00f4\u017eu \u013eahko udr\u017eiava\u0165 a mera\u0165 svoje <a href=\"https:\/\/seo.london\/sk\/ako-ziskat-viac-odkazujucich-domen\/\">dom\u00e9ny<\/a> s vyu\u017eit\u00edm svojho obrovsk\u00e9ho rozpo\u010dtu na technol\u00f3gie. V tomto pr\u00edpade teda spolo\u010dnos\u0165 Disney vyu\u017e\u00edva svoje neobmedzen\u00e9 zdroje, aby zabezpe\u010dila fungovanie subdom\u00e9n, \u010do nie je pr\u00edpad ka\u017edej firmy. Pri zva\u017eovan\u00ed, ktor\u00e1 \u0161trukt\u00fara by bola vhodn\u00e1 pre SEO v\u00e1\u0161ho podniku, teda mus\u00edte pos\u00fadi\u0165 vy\u0161\u0161ie uveden\u00e9 faktory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-subdirectories-the-right-choice-for-seo\"><span class=\"ez-toc-section\" id=\"subdirectories-%e2%80%93-the-right-choice-for-seo\"><\/span>Podadres\u00e1re - spr\u00e1vna vo\u013eba pre SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odpor\u00fa\u010dame v\u00e1m pou\u017e\u00edva\u0165 podadres\u00e1re na \u0161trukt\u00farovanie va\u0161ej webovej lokality pre dosiahnutie vynikaj\u00facich v\u00fdsledkov a SEO. Ak \u0161trukt\u00farujete svoju webov\u00fa str\u00e1nku pomocou podadres\u00e1rov, podpor\u00edte t\u00fdm SEO optimaliz\u00e1ciu mnoh\u00fdmi r\u00f4znymi sp\u00f4sobmi:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-domain-authority\"><span class=\"ez-toc-section\" id=\"domain-authority\"><\/span>Autorita dom\u00e9ny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Tretie strany, ako napr. <a href=\"https:\/\/www.semrush.com\/\">SEMRush<\/a> a <a href=\"https:\/\/moz.com\/\">Moz<\/a> Kvantifikujte autoritu webov\u00fdch lokal\u00edt pomocou metriky autority dom\u00e9ny. Metrika autority dom\u00e9ny je sk\u00f4r sledovacia ako hodnotiaca. Ke\u010f\u017ee ide o sledovan\u00fa metriku, autorita dom\u00e9ny m\u00f4\u017ee mera\u0165 len potenci\u00e1l v\u00e1\u0161ho webu a to, \u010di bude <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> vy\u0161\u0161ie alebo ni\u017e\u0161ie v porovnan\u00ed s va\u0161imi konkurentmi vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-link-equity\"><span class=\"ez-toc-section\" id=\"link-equity\"><\/span>Vlastn\u00fd kapit\u00e1l prepojenia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je to faktor hodnotenia vyh\u013ead\u00e1va\u010da, ktor\u00fd sa riadi koncepciou, \u017ee hodnoty a autorita sa m\u00f4\u017eu pren\u00e1\u0161a\u0165 z <a href=\"https:\/\/seo.london\/sk\/su-jednostrankove-webove-stranky-dobre-pre-seo\/\">jedna strana<\/a> na \u010fal\u0161ie pomocou odkazov. O tom, \u010di odkaz prejde alebo neprejde equity, rozhoduje kvalita referen\u010dnej str\u00e1nky a jej tematick\u00e1 relevantnos\u0165 k obsahu odkazuj\u00facej str\u00e1nky. Ak m\u00e1te na svojom webe odkazy z autoritat\u00edvnych dom\u00e9n, Google bude pova\u017eova\u0165 obsah v\u00e1\u0161ho webu za kvalitn\u00fd, \u010do zv\u00fd\u0161i va\u0161u autoritu vo va\u0161om v\u00fdklenku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-subdirectories-use-domain-authority-and-link-equity\"><span class=\"ez-toc-section\" id=\"how-subdirectories-use-domain-authority-and-link-equity\"><\/span>Ako podadres\u00e1re vyu\u017e\u00edvaj\u00fa autoritu dom\u00e9ny a prepojenie Equity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ak pou\u017e\u00edvate podadres\u00e1re ako \u0161trukt\u00faru webovej str\u00e1nky, vlastn\u00fd kapit\u00e1l odkazov a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa s\u00fastredia na jednu dom\u00e9nu. Ke\u010f\u017ee sa faktory hodnotenia s\u00fastredia na va\u0161u prim\u00e1rnu dom\u00e9nu, tieto nahromaden\u00e9 sign\u00e1ly sp\u00f4sobia, \u017ee Google bude va\u0161u dom\u00e9nu interpretova\u0165 ako viac <a href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\">u\u017eito\u010dn\u00e9<\/a> pre vyh\u013ead\u00e1va\u010de a prin\u00e1\u0161aj\u00fa lep\u0161ie umiestnenie vo vyh\u013ead\u00e1va\u010di. Na druhej strane, ak rozpt\u00fdlite k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a vlastn\u00e9 odkazy na r\u00f4znych dom\u00e9nach, oslab\u00ed to va\u0161u autoritu, a preto budete musie\u0165 vynalo\u017ei\u0165 viac prostriedkov a \u00fasilia, aby sa va\u0161e subdom\u00e9ny umiestnili na vy\u0161\u0161\u00edch poz\u00edci\u00e1ch vo vyh\u013ead\u00e1va\u010doch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-points-for-subdirectories\"><span class=\"ez-toc-section\" id=\"bonus-points-for-subdirectories\"><\/span>Bonusov\u00e9 body za podadres\u00e1re<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010eal\u0161\u00edm d\u00f4vodom, pre\u010do odpor\u00fa\u010dame pou\u017e\u00edva\u0165 podadres\u00e1re ako \u0161trukt\u00faru webovej lokality, je to, \u017ee budete ma\u0165 <a href=\"https:\/\/seo.london\/sk\/ako-presny-je-semrush\/\">presn\u00e9<\/a> odkazy na zoznamy vyh\u013ead\u00e1vania. V\u017edy, ke\u010f niekto h\u013ead\u00e1 k\u013e\u00fa\u010dov\u00e9 slovo v slu\u017ebe Google, vo v\u00fdsledkoch vyh\u013ead\u00e1vania s\u00fa uveden\u00e9 v\u0161etky d\u00f4le\u017eit\u00e9 odkazy, aby pou\u017e\u00edvatelia mohli v \u010do najkrat\u0161om \u010dase prejs\u0165 priamo na po\u017eadovan\u00e9 str\u00e1nky. Ke\u010f\u017ee tento odkaz na str\u00e1nku, zobrazuje vo v\u00fdsledkoch vyh\u013ead\u00e1vania Google podadres\u00e1re, ktor\u00e9 v\u00e1m pom\u00f4\u017eu, aby bol v\u00e1\u0161 v\u00fdpis d\u00f4veryhodn\u00fd aj prominentn\u00fd vo v\u00fdsledkoch. \u0160trukt\u00fara podadres\u00e1rov teda upriamuje pozornos\u0165 na va\u0161u lokalitu s cie\u013eom vytvori\u0165 zna\u010dku a zv\u00fd\u0161i\u0165 mieru preklikov, \u010do znamen\u00e1 bonusov\u00e9 body pre podadres\u00e1re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-site-links\"><span class=\"ez-toc-section\" id=\"getting-site-links\"><\/span>Z\u00edskavanie odkazov na str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u017diadny z\u00e1zra\u010dn\u00fd elix\u00edr v\u00e1m nepom\u00f4\u017ee prida\u0165 odkazy na str\u00e1nky a zlep\u0161i\u0165 tak v\u00fdsledky vyh\u013ead\u00e1vania. Ak v\u0161ak m\u00e1te jasn\u00fa \u0161trukt\u00faru webovej str\u00e1nky, kde str\u00e1nky m\u00f4\u017eu \u013eahko s\u00favisie\u0165 a odkazova\u0165 na seba, bolo by to u\u017eito\u010dn\u00e9 pre Google, aby tento t\u00e1bor va\u0161e str\u00e1nky a vytiahnu\u0165 prostredn\u00edctvom bo\u010dn\u00fdch odkazov z v\u00e1\u0161ho vyh\u013ead\u00e1vania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 Google tvrd\u00ed, \u017ee vo v\u00fdsledkoch vyh\u013ead\u00e1vania zobrazuje len tie odkazy na str\u00e1nky, ktor\u00e9 pova\u017euje za u\u017eito\u010dn\u00e9 pre pou\u017e\u00edvate\u013eov. Tvrdia, \u017ee str\u00e1nka, ktorej \u0161trukt\u00fara umo\u017e\u0148uje algoritmom spolo\u010dnosti Google \u013eahko vyh\u013ead\u00e1va\u0165 odkazy na str\u00e1nky, m\u00e1 v\u00e4\u010d\u0161iu \u0161ancu na zobrazenie. Odkazy na str\u00e1nky sa nedaj\u00fa kontrolova\u0165. Vyber\u00e1 ich algoritmus spolo\u010dnosti Google automaticky. Ak napr\u00edklad prepoj\u00edte svoju lokalitu s niektor\u00fdmi subdom\u00e9nami a Google si mysl\u00ed, \u017ee va\u0161e subdom\u00e9ny s\u00fa relevantnej\u0161ie ako va\u0161a prim\u00e1rna dom\u00e9na, potom sa va\u0161e subdom\u00e9ny zobrazia v odkazoch na lokalitu. To m\u00f4\u017ee zmias\u0165 vyh\u013ead\u00e1va\u010de, ktor\u00ed m\u00f4\u017eu spochybni\u0165 d\u00f4veryhodnos\u0165 v\u00e1\u0161ho webu. V tomto pr\u00edpade sa va\u0161e subdom\u00e9ny stan\u00fa <a href=\"https:\/\/seo.london\/sk\/priame-vs-organicke-vyhladavanie\/\">priamo<\/a> <a href=\"https:\/\/seo.london\/sk\/ako-najst-klucove-slova-s-vysokym-objemom-a-nizkou-konkurenciou\/\">s\u00fa\u0165a\u017e<\/a> pre va\u0161e hlavn\u00e9 str\u00e1nky pre n\u00e1v\u0161tevnos\u0165, \u010do nie je ide\u00e1lna situ\u00e1cia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-and-when-should-use-a-subdomain\"><span class=\"ez-toc-section\" id=\"why-and-when-should-use-a-subdomain\"><\/span>Pre\u010do a kedy pou\u017e\u00edva\u0165 subdom\u00e9nu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z k\u013e\u00fa\u010dov\u00fdch ot\u00e1zok t\u00fdkaj\u00facich sa diskusie o subdom\u00e9nach a subadres\u00e1roch je, \u017ee ak s\u00fa subadres\u00e1re lep\u0161ie pre SEO, pre\u010do sa v\u00f4bec zaobera\u0165 subdom\u00e9nami?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odpove\u010fou je, \u017ee v niektor\u00fdch pr\u00edpadoch s\u00fa subdom\u00e9ny lep\u0161ou mo\u017enos\u0165ou. Predpokladajme napr\u00edklad, \u017ee va\u0161a organiz\u00e1cia m\u00e1 ve\u013ea online obsahu, ktor\u00fd nie je mo\u017en\u00e9 umiestni\u0165 na jednu webov\u00fa lokalitu. V takom pr\u00edpade ho mus\u00edte rozlo\u017ei\u0165 na subdom\u00e9ny, aby sa pou\u017e\u00edvate\u013eom u\u013eah\u010dilo vyh\u013ead\u00e1vanie a aby ove\u013ea r\u00fdchlej\u0161ie na\u0161li to, \u010do h\u013eadaj\u00fa. Vezmite si pr\u00edklad webovej lokality spolo\u010dnosti Disney, ktor\u00fd n\u00e1jdete tu. Maj\u00fa obrovsk\u00e9 mno\u017estvo \u00fadajov, a preto zvolili subdom\u00e9ny, aby ich rozdelili pre pou\u017e\u00edvate\u013eov. Google pova\u017euje ka\u017ed\u00fa subdom\u00e9nu za samostatn\u00fa webov\u00fa lokalitu a zodpovednos\u0165 za udr\u017eiavanie ich prepojenia je na samotnej spolo\u010dnosti Disney.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medzi \u010fal\u0161ie d\u00f4vody pou\u017e\u00edvania subdom\u00e9n m\u00f4\u017eu patri\u0165 tieto:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-blogs\"><span class=\"ez-toc-section\" id=\"blogs\"><\/span>Blogy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e4\u010d\u0161ina organiz\u00e1ci\u00ed si na hos\u0165ovanie svojich blogov vyber\u00e1 subdom\u00e9ny, najm\u00e4 ak pl\u00e1nuj\u00fa r\u00f4zne obsahov\u00e9 kampane. Subdom\u00e9ny s\u00fa ve\u013emi u\u017eito\u010dn\u00e9 pri budovan\u00ed autority v r\u00f4znych v\u00fdklenkoch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multiple-geographic-regions\"><span class=\"ez-toc-section\" id=\"multiple-geographic-regions\"><\/span>Viacero geografick\u00fdch oblast\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podniky p\u00f4sobiace vo viacer\u00fdch geografick\u00fdch regi\u00f3noch si vyberaj\u00fa subdom\u00e9ny, aby oddelili svoju organiz\u00e1ciu pod\u013ea regi\u00f3nov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ecommerce-stores\"><span class=\"ez-toc-section\" id=\"ecommerce-stores\"><\/span>Elektronick\u00e9 obchody<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u010f <a href=\"https:\/\/seo.london\/sk\/najlepsie-seo-spolocnosti-uk\/\">spolo\u010dnosti<\/a> maj\u00fa e-shopy a in\u00e9 produkty a slu\u017eby, uprednost\u0148uj\u00fa umiestnenie svojich obchodov na subdom\u00e9nach, \u010do u\u013eah\u010duje pr\u00e1cu spotrebite\u013eom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-events\"><span class=\"ez-toc-section\" id=\"events\"><\/span>Podujatia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obrovsk\u00e9 spolo\u010dnosti ako Microsoft, Apple at\u010f. maj\u00fa mnoho podujat\u00ed na r\u00f4znych miestach. Pre svoje podujatia vytv\u00e1raj\u00fa sk\u00f4r subdom\u00e9ny ako podadres\u00e1re, \u010do d\u00e1va absol\u00fatny zmysel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stru\u010dne povedan\u00e9, ak ste rozsiahla organiz\u00e1cia a nem\u00e1te probl\u00e9m so zdrojmi, potom je pre va\u0161u SEO optimaliz\u00e1ciu najlep\u0161ie ma\u0165 a spravova\u0165 subdom\u00e9nu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-verdict-on-subdomains-versus-subdirectories\"><span class=\"ez-toc-section\" id=\"final-verdict-on-subdomains-versus-subdirectories\"><\/span>Kone\u010dn\u00fd verdikt o subdom\u00e9nach a subadres\u00e1roch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ak nem\u00e1te presved\u010div\u00fd obchodn\u00fd d\u00f4vod na vytvorenie subdom\u00e9n pre svoju str\u00e1nku, subadres\u00e1re v\u00e1m posl\u00fa\u017eia ove\u013ea lep\u0161ie, pokia\u013e ide o strat\u00e9giu SEO. Jedna kore\u0148ov\u00e1 dom\u00e9na v\u00e1m toti\u017e m\u00f4\u017ee pom\u00f4c\u0165 nasleduj\u00facimi sp\u00f4sobmi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zhroma\u017e\u010fovanie a s\u00fastredenie autority odkazov<\/li>\n\n\n\n<li>Zamerajte sa na kumulat\u00edvne zisky k\u013e\u00fa\u010dov\u00fdch slov<\/li>\n\n\n\n<li>Udr\u017euje ni\u017e\u0161ie re\u017eijn\u00e9 n\u00e1klady<\/li>\n\n\n\n<li>Informujte spolo\u010dnos\u0165 Google o spr\u00e1vnej \u0161trukt\u00fare webovej str\u00e1nky<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stru\u010dne povedan\u00e9, podadres\u00e1re s\u00fa jednoduch\u0161ie pre v\u0161etk\u00fdch, \u010di u\u017e pre n\u00e1v\u0161tevn\u00edkov Google alebo pre v\u00e1s. Je to v\u00fdhodn\u00e9 pre v\u0161etk\u00fdch. Ak uva\u017eujete o zmene \u0161trukt\u00fary svojej webovej str\u00e1nky alebo potrebujete ak\u00fako\u013evek pomoc so SEO, M\u00f4\u017eete sa u\u010di\u0165 od odborn\u00edkov prihl\u00e1sen\u00edm sa na <a href=\"https:\/\/seo.london\/sk\/\">https:\/\/seo.london\/<\/a> TERAZ!<\/p>","protected":false},"excerpt":{"rendered":"<p>Vojna medzi subdom\u00e9nami a subadres\u00e1rmi trv\u00e1 u\u017e tak dlho, ako existuje SEO, a zd\u00e1 sa, \u017ee sa v kr\u00e1tkom \u010dase neuzavrie. Ak vytv\u00e1rate nov\u00fa webov\u00fa lokalitu, redizajnujete svoju lokalitu alebo vykon\u00e1vate migr\u00e1ciu, ur\u010dite v\u00e1s zauj\u00edma, ak\u00fa \u0161trukt\u00faru dodr\u017eiava\u0165 kv\u00f4li optimaliz\u00e1cii pre vyh\u013ead\u00e1va\u010de. Ke\u010f\u017ee [...]<\/p>","protected":false},"author":6,"featured_media":26068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-26067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subdomain or Subdirectory - SEO.London<\/title>\n<meta name=\"description\" content=\"The subdomain vs subdirectory war has been raging for as long as SEO has come into existence, and it doesn\u2019t seem to come to a closing shortly. If you are\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/subdomena-alebo-podadresar\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subdomain or Subdirectory\" \/>\n<meta property=\"og:description\" content=\"The subdomain vs subdirectory war has been raging for as long as SEO has come into existence, and it doesn\u2019t seem to come to a closing shortly. 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