{"id":25560,"date":"2022-11-19T17:11:15","date_gmt":"2022-11-19T17:11:15","guid":{"rendered":"https:\/\/seo.london\/?p=25560"},"modified":"2022-12-28T21:41:33","modified_gmt":"2022-12-28T21:41:33","slug":"ako-sa-stat-lepsim-spisovatelom","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/ako-sa-stat-lepsim-spisovatelom\/","title":{"rendered":"Ako sa sta\u0165 lep\u0161\u00edm spisovate\u013eom"},"content":{"rendered":"<p>Na t\u00fato ot\u00e1zku mo\u017eno odpoveda\u0165 takto <a href=\"https:\/\/seo.london\/sk\/ako-napisat-seo-optimalizovany-blog\/\">p\u00edsanie<\/a> cel\u00fa knihu alebo dokonca nieko\u013eko. Preto sa pok\u00fasim stru\u010dne hovori\u0165 o z\u00e1kladn\u00fdch prvkoch. Po prv\u00e9, dobr\u00fd spisovate\u013e p\u00ed\u0161e tak, aby jeho texty sp\u013a\u0148ali dopyt vyvolan\u00fd <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a> pou\u017e\u00edvatelia motora. T\u00edto pou\u017e\u00edvatelia \u010dasto h\u013eadaj\u00fa odpovede na svoje probl\u00e9my. Preto m\u00f4\u017ee by\u0165 lep\u0161ie p\u00edsa\u0165 o <strong>\"ako sa zbavi\u0165 vr\u00e1sok\"<\/strong> ako . <strong>\"15 sp\u00f4sobov, o ktor\u00fdch va\u0161a babi\u010dka nevedela a ktor\u00e9 v\u00e1m pom\u00f4\u017eu zbavi\u0165 sa vr\u00e1sok\"<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer2-1024x526.png\" alt=\"\" class=\"wp-image-25562\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer2-1024x526.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer2-300x154.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer2-768x394.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer2-1536x789.png 1536w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer2-18x9.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer2-150x77.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer2.png 1648w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Prv\u00e1 fr\u00e1za m\u00e1 ve\u013ek\u00fd po\u010det vyh\u013ead\u00e1van\u00ed. Druh\u00e1 fr\u00e1za preto nie je potrebn\u00e1.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Odkia\u013e z\u00edska\u0165 t\u00e9my a k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Tie m\u00f4\u017eete exportova\u0165 z Buzzsumo. Tento n\u00e1stroj zobrazuje chyt\u013eavej\u0161ie <a href=\"https:\/\/seo.london\/sk\/ako-pisat-clanky-optimalizovane-pre-seo\/\">\u010dl\u00e1nky<\/a> minulosti na z\u00e1klade soci\u00e1lnych m\u00e9di\u00ed <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sign\u00e1ly<\/a> (po\u010det akci\u00ed).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na druhej strane, k\u013e\u00fa\u010dov\u00e9 slov\u00e1 mo\u017eno n\u00e1js\u0165 v n\u00e1strojoch, ako je SEMRush. M\u00f4\u017eete si v nich overi\u0165 po\u010det vyh\u013ead\u00e1van\u00ed, zlo\u017eitos\u0165 fr\u00e1zy (konkurencieschopnos\u0165) a mnoho \u010fal\u0161\u00edch cenn\u00fdch inform\u00e1ci\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Je tie\u017e d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee pokia\u013e ide o <a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a>, va\u0161e <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a> by mali by\u0165 origin\u00e1lne a nemali by obsahova\u0165 pr\u00edli\u0161 ve\u013ea opakovan\u00ed toho ist\u00e9ho <a href=\"https:\/\/seo.london\/sk\/co-su-meta-klucove-slova\/\">k\u013e\u00fa\u010dov\u00e9 slovo<\/a> alebo fr\u00e1zu. Cit\u00e1ty s\u00fa v poriadku, ale ak v\u00e1\u0161 \u010dl\u00e1nok pozost\u00e1va preva\u017ene z \u010dast\u00ed, potom neo\u010dak\u00e1vajte, \u017ee sa za\u010dnete objavova\u0165 vysoko vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n\n\n\n<p>Aby ste sa stali lep\u0161\u00edm autorom, Ka\u017ed\u00fd \u010dl\u00e1nok by mal by\u0165 dobre \u0161trukt\u00farovan\u00fd a obsahova\u0165 u\u017eito\u010dn\u00e9, vyh\u013ead\u00e1van\u00e9 inform\u00e1cie, ktor\u00e9 uspokoja potreby n\u00e1v\u0161tevn\u00edkov. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 by sa v\u0161ak mali pou\u017e\u00edva\u0165 taktne, aby text nevyzeral, \u017ee je p\u00edsan\u00fd pre robota Google.&nbsp;<\/p>\n\n\n\n<p>Dobr\u00fd <a href=\"https:\/\/seo.london\/sk\/format-a-struktura-clanku\/\">\u0161trukt\u00fara<\/a> (nadpisy a podnadpisy) pom\u00e1ha vyh\u013ead\u00e1va\u010dom lep\u0161ie pochopi\u0165 va\u0161u str\u00e1nku a <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> je vy\u0161\u0161ia. Ale nepreh\u00e1\u0148ajte to. Tieto prvky s\u00fa ako korenie a nie hlavn\u00fd chod. Hlavn\u00fdm chodom je v\u00e1\u0161 \u010dl\u00e1nok.<\/p>\n\n\n\n<p>Nakoniec nezabudnite, \u017ee SEO je dlhodob\u00fd proces a vy\u017eaduje si neust\u00e1lu pr\u00e1cu na obsahu a optimaliz\u00e1cii. Preto skuto\u010dnos\u0165, \u017ee p\u00ed\u0161ete alebo ste nap\u00edsali obsah, je len za\u010diatkom dlhej cesty.<\/p>\n\n\n\n<p>\u010eal\u0161ou vecou je sp\u00f4sob, ak\u00fdm p\u00ed\u0161ete. Ak sa chcete vo vyh\u013ead\u00e1va\u010doch zobrazi\u0165 vysoko, vyhnite sa vytv\u00e1raniu steny textu. Namiesto toho pou\u017e\u00edvajte 2-3 vety na odsek. To sa \u010d\u00edta ove\u013ea lep\u0161ie.<\/p>\n\n\n\n<p>Na druhej strane sa vyhnite vytvoreniu \u010fal\u0161ieho \u010dl\u00e1nku, ktor\u00fd povrchne sprac\u00fava probl\u00e9m. I <a href=\"https:\/\/seo.london\/sk\/miestne-obchodne-hovory\/\">zavolajte na<\/a> tak\u00e9to \u010dl\u00e1nky \"nepriamy duplicitn\u00fd obsah\". Tento obsah \u00fadajne nie je k\u00f3piou existuj\u00facich spr\u00e1v, ale neprin\u00e1\u0161a ni\u010d nov\u00e9. Tak\u017ee napr\u00edklad mo\u017eno nap\u00edsanie troch odsekov o tom, \"ako sa vyhn\u00fa\u0165 sp\u00e1leniu od slnka\", neprispeje k t\u00e9me ni\u010d\u00edm. Op\u00edsanie probl\u00e9mu, ako je vznik \u00fapalu, so zameran\u00edm na pr\u00ed\u010diny a n\u00e1sledky, v\u0161ak u\u017e m\u00f4\u017ee by\u0165 nie\u010do sofistikovanej\u0161ie, hoci st\u00e1le odpoved\u00e1 na ot\u00e1zku, ktor\u00fa potenci\u00e1lni n\u00e1v\u0161tevn\u00edci str\u00e1nky h\u013eadaj\u00fa.<\/p>\n\n\n\n<p>Tvorba obsahu pre SEO je komplexn\u00fd proces, ktor\u00fd sp\u00e1ja schopnos\u0165 nap\u00edsa\u0165 zauj\u00edmav\u00fd a origin\u00e1lny text s k\u013e\u00fa\u010dov\u00fdmi slovami. <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/klucove-slovo-vyskum-in-seo\/\">v\u00fdskum<\/a>, ako aj znalos\u0165 <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a> \u0161trukt\u00fara a rozlo\u017eenie funguj\u00fa najlep\u0161ie.   Ak sa v\u0161ak budete dr\u017ea\u0165 nieko\u013ek\u00fdch z\u00e1kladn\u00fdch z\u00e1sad, pochopenie z\u00e1kladov tvorby obsahu optimalizovan\u00e9ho pre SEO nie je \u0165a\u017ek\u00e9.&nbsp;<\/p>\n\n\n\n<p>\u010eal\u0161ou vecou s\u00fa hlavi\u010dky. Vytvorte konkr\u00e9tny pr\u00edspevok <a href=\"https:\/\/seo.london\/sk\/klucove-slova-seo-pre-architektov\/\">architekt\u00fara<\/a>. Najlep\u0161\u00ed sp\u00f4sob, ako to urobi\u0165, je pomocou n\u00e1stroja. Napr. <a href=\"https:\/\/SEOWind.io\"><strong>SEOWind.io<\/strong><\/a> v\u00e1m umo\u017e\u0148uje <a href=\"https:\/\/seo.london\/sk\/ako-sledovat-poradie-klucovych-slov\/\">tra\u0165<\/a> \u0161trukt\u00faru podstr\u00e1nok va\u0161ich konkurentov. Ko\u013eko hlavi\u010diek maj\u00fa va\u0161i konkurenti v priemere a ako silne s\u00fa vnoren\u00e9?<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube\"><div class=\"lyte-wrapper fourthree\" title=\"Prehliadka produktov SEOwind\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_QKM8QdR0m48\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FQKM8QdR0m48%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/QKM8QdR0m48\" \/><meta itemprop=\"duration\" content=\"PT2M5S\" \/><meta itemprop=\"uploadDate\" content=\"2022-07-21T17:42:44Z\" \/><\/div><div id=\"lyte_QKM8QdR0m48\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FQKM8QdR0m48%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Prehliadka produktov SEOwind<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/QKM8QdR0m48\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FQKM8QdR0m48%2F0.jpg\" alt=\"Prehliadka produktov SEOwind\" width=\"420\" height=\"295\" \/><br \/>Pozrite si toto video na YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"SEOwind product tour\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><figcaption><\/figcaption><\/figure>\n\n\n<p>Tie\u017e, ko\u013eko ilustr\u00e1ci\u00ed je v texte a ako s\u00fa <a href=\"https:\/\/seo.london\/sk\/seo-friendly-urls\/\">Adresy URL<\/a>, <a href=\"https:\/\/seo.london\/sk\/nazov-stranky-seo\/\">N\u00e1zov<\/a> Tagy, <a href=\"https:\/\/seo.london\/sk\/meta-description-title-tag-h1-na-stranke-kontaktu\/\">Meta<\/a> Popisy a \u0161trukt\u00farovan\u00e9 H1?<\/p>\n\n\n\n<p>Dodr\u017eiavajte pravidlo, \u017ee nadpis by mal za\u010d\u00edna\u0165 k\u013e\u00fa\u010dov\u00fdm slovom a mal by ma\u0165 50-60 znakov a <a href=\"https:\/\/seo.london\/sk\/ako-pisat-meta-popisy\/\">meta popis<\/a> by nemala presiahnu\u0165 150. Okrem toho by mala by\u0165 adresa URL jednoduch\u00e1 a tam, kde s\u00fa medzery, by mali by\u0165 poml\u010dky a obsahova\u0165 k\u013e\u00fa\u010dov\u00e9 slovo. Nakoniec H1 - by sa mal mierne l\u00ed\u0161i\u0165 od tagu title a, prirodzene, aj tu by malo by\u0165 uveden\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo alebo jeho variant.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer3-1024x460.png\" alt=\"ako sa sta\u0165 lep\u0161\u00edm spisovate\u013eom\" class=\"wp-image-25563\" title=\"ako sa sta\u0165 lep\u0161\u00edm spisovate\u013eom\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer3-1024x460.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer3-300x135.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer3-768x345.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer3-1536x690.png 1536w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer3-2048x920.png 2048w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer3-18x8.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/11\/how-to-become-a-better-writer3-150x67.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>V \u010fal\u0161om kroku zv\u00e1\u017ete, \u010do e\u0161te m\u00f4\u017eete na str\u00e1nku prida\u0165, aby ste sa vyhli stene textu. Dovo\u013ete mi <a href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/\">zmienka<\/a> niektor\u00e9 rie\u0161enia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kv\u00edzy s nieko\u013ek\u00fdmi ot\u00e1zkami<\/li>\n\n\n\n<li>A <a href=\"https:\/\/seo.london\/sk\/su-videa-dobre-pre-seo\/\">video<\/a> ktor\u00fd roz\u0161iruje t\u00e9mu (m\u00f4\u017eete pou\u017ei\u0165 video, ktor\u00e9 nemus\u00ed by\u0165 nevyhnutne va\u0161e vlastn\u00e9... vlo\u017ete ho z YouTube)<\/li>\n\n\n\n<li>Bol tento \u010dl\u00e1nok <a href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\">u\u017eito\u010dn\u00e9<\/a> (\u00c1NO \/ NIE) - <a href=\"https:\/\/seo.london\/sk\/co-sa-pytat-seo-konzultantov\/\">op\u00fdtajte sa<\/a> pou\u017e\u00edvatelia<\/li>\n\n\n\n<li>Pou\u017eitie widgetu AI na hlasov\u00e9 ovl\u00e1danie, t. j. \u010d\u00edtanie obsahu \u010dl\u00e1nku<\/li>\n\n\n\n<li>Prem\u00fd\u0161\u013eajte o tabu\u013eke obsahu, t. j. odkazoch, ktor\u00e9 v\u00e1m umo\u017e\u0148uj\u00fa prech\u00e1dza\u0165 medzi odsekmi.<\/li>\n\n\n\n<li>Ak m\u00e1te zauj\u00edmav\u00e9 \u00fadaje, zahr\u0148te ich (vlo\u017ete) ako Data Studio.<\/li>\n\n\n\n<li>Pridajte p\u00fatav\u00e9 vizu\u00e1ly - <a href=\"https:\/\/seo.london\/sk\/seo-pre-fotografov\/\">fotografie<\/a>, infografiky, ilustr\u00e1cie, cit\u00e1ty a \u010fal\u0161ie<\/li>\n\n\n\n<li>Prem\u00fd\u0161\u013eajte o pridan\u00ed \u010fal\u0161\u00edch mo\u017enost\u00ed zdie\u013eania v soci\u00e1lnych m\u00e9di\u00e1ch<\/li>\n\n\n\n<li>Prepojenie na in\u00e9 relevantn\u00e9 \u010dl\u00e1nky (intern\u00e9 prepojenie) alebo dokonca extern\u00e9 zdroje (extern\u00e9 prepojenie)<\/li>\n\n\n\n<li>Ke\u010f je toto v\u0161etko pripraven\u00e9, uverejnite esej na svojej webovej str\u00e1nke.<\/li>\n\n\n\n<li>Na ur\u00fdchlenie jeho <a href=\"https:\/\/seo.london\/sk\/ako-dosiahnut-aby-google-indexoval-vase-webove-stranky\/\">index\u00e1cia<\/a>, m\u00f4\u017eete by\u0165 v poku\u0161en\u00ed <a href=\"https:\/\/seo.london\/sk\/ako-odoslat-svoju-stranku-na-google\/\">Odosla\u0165<\/a> \u010dl\u00e1nok do <a href=\"https:\/\/seo.london\/sk\/vyhladavacia-konzola\/\">vyh\u013ead\u00e1vacia konzola<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Teraz mus\u00edte po\u010dka\u0165 nieko\u013eko t\u00fd\u017ed\u0148ov. Potom bude \u010dl\u00e1nok indexovan\u00fd, bude sa nach\u00e1dza\u0165 v SERP a za\u010dne zbiera\u0165 \u00fadaje v konzole vyh\u013ead\u00e1vania na <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> k\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa podie\u013eaj\u00fa na prev\u00e1dzke. To je cenn\u00e9 <a href=\"https:\/\/seo.london\/sk\/ako-pouzivat-znalostny-graf-google\/\">vedomosti<\/a> pre \u010fal\u0161iu optimaliz\u00e1ciu a roz\u0161\u00edrenie \u010dl\u00e1nku o \u010fal\u0161ie \u010dasti.<\/p>\n\n\n\n<p>Ale to je t\u00e9ma na in\u00fd \u010dl\u00e1nok <a href=\"https:\/\/seo.london\/sk\/su-blogy-dobre-pre-seo\/\">blog<\/a> pr\u00edspevok...<\/p>\n\n\n\n<p>D\u00fafam, \u017ee som v\u00e1m aspo\u0148 trochu pomohol. A ak m\u00e1te nejak\u00e9 ot\u00e1zky, dajte mi vedie\u0165 prostredn\u00edctvom <a href=\"https:\/\/seo.london\/sk\/sluzby-totality\/\">e-mail<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Na t\u00fato ot\u00e1zku by sa dalo odpoveda\u0165 nap\u00edsan\u00edm celej knihy alebo dokonca nieko\u013ek\u00fdch. Preto sa pok\u00fasim stru\u010dne hovori\u0165 o z\u00e1kladn\u00fdch prvkoch. Po prv\u00e9, dobr\u00fd spisovate\u013e p\u00ed\u0161e tak, aby jeho texty sp\u013a\u0148ali dopyt, ktor\u00fd vytv\u00e1raj\u00fa pou\u017e\u00edvatelia vyh\u013ead\u00e1va\u010dov. T\u00edto pou\u017e\u00edvatelia \u010dasto h\u013eadaj\u00fa odpovede na svoje probl\u00e9my. Preto je potrebn\u00e9, aby sa [...]<\/p>","protected":false},"author":6,"featured_media":25564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-25560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to become a better writer - SEO.London<\/title>\n<meta name=\"description\" content=\"This question could be answered by writing a whole book or even several. Therefore, I will try to talk briefly about the essential elements. 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