{"id":22837,"date":"2022-08-25T13:33:52","date_gmt":"2022-08-25T13:33:52","guid":{"rendered":"https:\/\/seo.london\/?p=22837"},"modified":"2022-12-28T08:59:46","modified_gmt":"2022-12-28T08:59:46","slug":"aktualizacia-uzitocneho-obsahu","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/","title":{"rendered":"\u010co je aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu od spolo\u010dnosti Google"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010co<\/a> Je <span id=\"urn:enhancement-3d96b1bb-3233-47c0-92f0-3d6846bfccd3\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s u\u017eito\u010dn\u00e9 <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">Obsah<\/a> Aktualiz\u00e1cia a ako ovplyvn\u00ed va\u0161e webov\u00e9 str\u00e1nky?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-56db0056-b7c6-426c-a6d4-a08557143985\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> sa otriasa <span id=\"urn:enhancement-d6cfed97-59ea-4c22-a493-c3506bfc17ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\"><a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a><\/span> v\u00fdsledky s novou aktualiz\u00e1ciou algoritmu. Zn\u00e1ma ako aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu bola ozn\u00e1men\u00e1 18. augusta 2022.&nbsp;<span id=\"urn:enhancement-978eb24a-7183-4e46-8e9b-e37dfc3ff5b4\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> hovor\u00ed, \u017ee ide o s\u00fa\u010das\u0165 \u0161ir\u0161ieho \u00fasilia poskytova\u0165 pou\u017e\u00edvate\u013eom origin\u00e1lnej\u0161ie<span id=\"urn:enhancement-4eb8ab47-ca6c-41da-a26f-441b3770781d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span> <span id=\"urn:enhancement-441391f6-bdf5-4c71-a9ae-54c3b99a873d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/website-content\">obsah webovej str\u00e1nky<\/span>. Rovnako ako mnoh\u00e9 z <span id=\"urn:enhancement-fb237c49-358b-4dcb-83ba-52fcdb17ce2f\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>minul\u00fdch aktualiz\u00e1ci\u00ed algoritmu, men\u00ed sp\u00f4sob, ak\u00fdm <span id=\"urn:enhancement-1c7c715d-b061-48ad-a211-ad73788b2675\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> sprac\u00fava a hodnot\u00ed webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png\" alt=\"aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu\" class=\"wp-image-24304\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-300x95.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-768x243.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-18x6.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-150x48.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1.png 1364w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"what-is-the-helpful-content-update\"><\/span><strong>\u010co je u\u017eito\u010dn\u00e1 aktualiz\u00e1cia obsahu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/#what-is-the-helpful-content-update\" title=\"\u010co je u\u017eito\u010dn\u00e1 aktualiz\u00e1cia obsahu?\">\u010co je u\u017eito\u010dn\u00e1 aktualiz\u00e1cia obsahu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/#the-impact-of-the-helpful-content-update\" title=\"Vplyv aktualiz\u00e1cie u\u017eito\u010dn\u00e9ho obsahu\">Vplyv aktualiz\u00e1cie u\u017eito\u010dn\u00e9ho obsahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/#this-update-is-a-signal-not-a-penalty\" title=\"T\u00e1to aktualiz\u00e1cia je sign\u00e1lom, nie trestom\">T\u00e1to aktualiz\u00e1cia je sign\u00e1lom, nie trestom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/#how-to-safeguard-your-website-from-the-update\" title=\"Ako ochr\u00e1ni\u0165 svoju webov\u00fa lokalitu pred aktualiz\u00e1ciou\">Ako ochr\u00e1ni\u0165 svoju webov\u00fa lokalitu pred aktualiz\u00e1ciou<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/#recovering-from-the-helpful-update\" title=\"Zotavenie z u\u017eito\u010dnej aktualiz\u00e1cie\">Zotavenie z u\u017eito\u010dnej aktualiz\u00e1cie<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu je aktualiz\u00e1ciou <span id=\"urn:enhancement-5482e461-311f-4af6-9f28-13351859c473\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>zameran\u00fd na obsah, ktor\u00fd je hlavn\u00fdm algoritmom hodnotenia. <span id=\"urn:enhancement-1b05cff5-7668-4a4c-b999-03202e62c986\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span>. Odme\u0148uje webov\u00e9 str\u00e1nky, ktor\u00e9 vytv\u00e1raj\u00fa obsah pre n\u00e1v\u0161tevn\u00edkov, a trest\u00e1 webov\u00e9 str\u00e1nky, ktor\u00e9 vytv\u00e1raj\u00fa obsah pre <span id=\"urn:enhancement-0a90e2b0-bcec-4c90-8a30-f84858078a33\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> motory. Webov\u00e9 str\u00e1nky, ktor\u00e9 vytv\u00e1raj\u00fa obsah \u0161peci\u00e1lne pre n\u00e1v\u0161tevn\u00edkov, m\u00f4\u017eu predstihn\u00fa\u0165 str\u00e1nky, ktor\u00e9 s\u00fa silne optimalizovan\u00e9, <span id=\"urn:enhancement-8cbcc664-ef24-49af-8839-4160e5aba42e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> obsah orientovan\u00fd na motory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-c89177fe-4699-4faf-8f09-d19484c2a802\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, samozrejme, v\u017edy uprednost\u0148ovala webov\u00e9 str\u00e1nky s vysokou<span id=\"urn:enhancement-b2ed5edf-a18c-40ab-85be-341f8d2dac69\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span> obsah vo svojom <span id=\"urn:enhancement-640cc744-a904-410e-bda5-a1cbd3c804d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> v\u00fdsledky. T\u00e1to aktualiz\u00e1cia len posil\u0148uje <span id=\"urn:enhancement-a3c378b7-3fab-4466-915a-b6ebf48498b7\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>pou\u017e\u00edvanie obsahu <span id=\"urn:enhancement-90de8261-63f2-4bb8-b011-ff1dbfc83b6c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span> ako faktor hodnotenia. Umo\u017e\u0148uje <span id=\"urn:enhancement-d2c4bde9-ba0f-400f-b91c-df6eb3f9e061\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> na <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/klucove-slovo-vyskum-in-seo\/\">rozli\u0161ova\u0165 medzi<\/a> obsah, ktor\u00fd je pre n\u00e1v\u0161tevn\u00edkov u\u017eito\u010dn\u00fd, a obsah, ktor\u00fd je pre n\u00e1v\u0161tevn\u00edkov neu\u017eito\u010dn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoci sa aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu t\u00fdka v\u0161etk\u00fdch <a href=\"https:\/\/seo.london\/sk\/10-najlepsich-typov-pisania-obsahu-v-seo-pre-maximalny-ucinok\/\">typy obsahu<\/a>, m\u00e1 v\u00e4\u010d\u0161\u00ed vplyv na nakupovanie, <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/ako-ziskat-edu-backlinks\/\">vzdel\u00e1vacie<\/a>, z\u00e1bavn\u00fd a technologick\u00fd obsah. U\u017eito\u010dn\u00e1 aktualiz\u00e1cia obsahu m\u00e1 tie\u017e svoju v\u00e1hu. Webov\u00e9 lokality pozost\u00e1vaj\u00face preva\u017ene z neu\u017eito\u010dn\u00e9ho obsahu bud\u00fa ovplyvnen\u00e9 viac ako lokality, ktor\u00e9 maj\u00fa len nieko\u013eko str\u00e1nok neu\u017eito\u010dn\u00e9ho obsahu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"the-impact-of-the-helpful-content-update\"><\/span><strong>Vplyv aktualiz\u00e1cie u\u017eito\u010dn\u00e9ho obsahu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u010faka u\u017eito\u010dnej aktualiz\u00e1cii m\u00f4\u017ee pou\u017e\u00edvate\u013e <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sk\u00fasenosti<\/a> vystupuje na p\u00f3dium. Mus\u00edte vytvori\u0165 obsah pre svoje webov\u00e9 str\u00e1nky, ktor\u00fd poskytne n\u00e1v\u0161tevn\u00edkom pozit\u00edvny z\u00e1\u017eitok. V opa\u010dnom pr\u00edpade bude va\u0161a webov\u00e1 str\u00e1nka <span id=\"urn:enhancement-71e9a5d6-400e-4435-b377-2b2631a14c07\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> m\u00f4\u017ee d\u00f4js\u0165 k zn\u00ed\u017eeniu hodnotenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eito\u010dn\u00fd obsah vyrad\u00ed webov\u00e9 str\u00e1nky, ktor\u00e9 vytv\u00e1raj\u00fa obsah pre <span id=\"urn:enhancement-b4aa8e0c-c56c-40fe-98c6-eca5cea8f511\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> motory. Tento \u0161ed\u00fd klob\u00fak <span id=\"urn:enhancement-5f7c0e20-72dd-481e-bc35-88c40f4ad9da\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> optimaliz\u00e1cia pre motory (<span id=\"urn:enhancement-007346c7-7606-449b-8fa6-f09396bdacf3\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\"><a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a><\/span>) Taktika fungovala aj v minulosti. Webov\u00e9 str\u00e1nky by mohli <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> vysoko pre ich cie\u013eov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 t\u00fdm, \u017ee vytvoria silne optimalizovan\u00fd obsah. Aj keby n\u00e1v\u0161tevn\u00edci mali <a href=\"https:\/\/seo.london\/sk\/zle-pre-seo\/\">negat\u00edvne<\/a> sk\u00fasenosti, by sa umiestnili vysoko. Aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu n\u00fati webov\u00e9 str\u00e1nky vytv\u00e1ra\u0165 obsah v najlep\u0161om z\u00e1ujme svojich n\u00e1v\u0161tevn\u00edkov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea <span id=\"urn:enhancement-0d1312fe-22f5-43ab-b48d-5c00b25c8f14\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu je aktualiz\u00e1ciou cel\u00e9ho webu. V in\u00fdch <span id=\"urn:enhancement-60c40c74-e386-4b64-8eb3-d471181f6969\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">slov\u00e1<\/span>, ovplyv\u0148uje sk\u00f4r cel\u00e9 webov\u00e9 lokality ako jednotliv\u00e9 str\u00e1nky. Aj ke\u010f m\u00e1te len nieko\u013eko str\u00e1nok s neu\u017eito\u010dn\u00fdm obsahom, cel\u00e1 va\u0161a webov\u00e1 str\u00e1nka <span id=\"urn:enhancement-5640c6a2-d3d8-4f05-824e-ebdfbe13a416\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> m\u00f4\u017ee d\u00f4js\u0165 k zhor\u0161eniu hodnotenia. V\u0161etky str\u00e1nky na va\u0161om webovom s\u00eddle, vr\u00e1tane t\u00fdch s u\u017eito\u010dn\u00fdm obsahom, sa m\u00f4\u017eu umiestni\u0165 ni\u017e\u0161ie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezabudnite, \u017ee aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu je obmedzen\u00e1 na <span id=\"urn:enhancement-fe8435e7-7535-4219-822a-872bdb5a35ab\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-652d8c36-3b21-4bc8-9820-686f57473f1f\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> v\u00fdsledky. Nem\u00e1 vplyv na <span id=\"urn:enhancement-32d70b78-cd64-4f95-9c8d-b5d67f51b20d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Objavte, <span id=\"urn:enhancement-08507470-5175-43da-81d0-63e686f26f72\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Novinky alebo in\u00e9 povrchy. <span id=\"urn:enhancement-82e3bd9b-60e9-4f3c-a547-c088a7dd0c0d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> m\u00f4\u017ee roz\u0161\u00edri\u0165 aktualiz\u00e1ciu u\u017eito\u010dn\u00e9ho obsahu na \u010fal\u0161ie plochy v <a href=\"https:\/\/seo.london\/sk\/trendy-v-seo\/\">bud\u00facnos\u0165<\/a>, ale v s\u00fa\u010dasnosti ovplyv\u0148uje len webov\u00e9 str\u00e1nky, ktor\u00e9 sa umiest\u0148uj\u00fa v <span id=\"urn:enhancement-586fdfd2-1d0f-46eb-b2f2-84d6f0fa551a\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-4d72f793-5804-41a1-b30b-dc9f89b8722b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> v\u00fdsledky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-this-update-is-a-signal-not-a-penalty\"><span class=\"ez-toc-section\" id=\"this-update-is-a-signal-not-a-penalty\"><\/span>T\u00e1to aktualiz\u00e1cia je sign\u00e1lom, nie trestom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu pozost\u00e1va z nov\u00e9ho sign\u00e1lu, nie <a href=\"https:\/\/seo.london\/sk\/trest-od-spolocnosti-google\/\">trest<\/a>. Ke\u010f <span id=\"urn:enhancement-4fb9c48f-dd52-427c-ae91-3c70b4b37a2c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> nav\u0161t\u00edvi va\u0161u webov\u00fa lokalitu, spracuje obsah va\u0161ej lokality pomocou tohto sign\u00e1lu a ur\u010d\u00ed, \u010di je pre n\u00e1v\u0161tevn\u00edkov u\u017eito\u010dn\u00fd alebo neu\u017eito\u010dn\u00fd. Aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu je sign\u00e1l pre cel\u00fa lokalitu, ktor\u00fd m\u00f4\u017ee zn\u00ed\u017ei\u0165 hodnotenie celej va\u0161ej webovej lokality <span id=\"urn:enhancement-a94b23c6-d66e-4a02-835e-aa588fdb9641\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> hodnotenia, ak m\u00e1 neu\u017eito\u010dn\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nebudete dost\u00e1va\u0165 \u017eiadne ozn\u00e1menia od <span id=\"urn:enhancement-d1a3bd4d-ecf9-4836-b6fb-c01775034430\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> ak je va\u0161a webov\u00e1 lokalita degradovan\u00e1 kv\u00f4li neu\u017eito\u010dn\u00e9mu obsahu. <span id=\"urn:enhancement-6815f6a9-9bc2-46e4-a2ff-d66954a3ae38\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> posiela ozn\u00e1menia len pre <a href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-sankcie-google\/\">sankcie za manu\u00e1lne z\u00e1sahy<\/a>. Aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu nie je sankciou, tak\u017ee sa net\u00fdka \u017eiadnych ozn\u00e1men\u00ed vyd\u00e1van\u00fdch konzolou vyh\u013ead\u00e1vania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-safeguard-your-website-from-the-update\"><span class=\"ez-toc-section\" id=\"how-to-safeguard-your-website-from-the-update\"><\/span>Ako ochr\u00e1ni\u0165 svoju webov\u00fa lokalitu pred aktualiz\u00e1ciou<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ak\u00e9 kroky m\u00f4\u017eete podnikn\u00fa\u0165 na zabezpe\u010denie aktualiz\u00e1cie u\u017eito\u010dn\u00e9ho obsahu va\u0161ej webovej str\u00e1nky? Preto\u017ee sa zameriava na obsah <span id=\"urn:enhancement-262a4560-9a1a-41af-ba9c-1e5a59549a77\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span>, budete musie\u0165 vykona\u0165 obsah <a href=\"https:\/\/seo.london\/sk\/audit-seo\/\">audit<\/a>. Pri kontrole si prejdite obsah svojej webovej str\u00e1nky, aby ste sa uistili, \u017ee je pre n\u00e1v\u0161tevn\u00edkov u\u017eito\u010dn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri audite obsahu si nerobte starosti s hustotou k\u013e\u00fa\u010dov\u00fdch slov. Hustota k\u013e\u00fa\u010dov\u00fdch slov predstavuje percento <span id=\"urn:enhancement-aed6e737-7144-4cbb-8744-041b8bd224ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">slov\u00e1<\/span> na str\u00e1nke obsahuj\u00facej <span id=\"urn:enhancement-b5987b53-4f24-460a-91e5-3561af8d86d2\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> k\u013e\u00fa\u010dov\u00e9 slovo. Mnoh\u00e9 <span id=\"urn:enhancement-fda9d8e0-3ec5-4b7a-9b41-4a49f16ae347\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> odborn\u00edci predt\u00fdm odpor\u00fa\u010dali hustotu k\u013e\u00fa\u010dov\u00fdch slov od 3 do 6 percent. Aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu v\u0161ak odstra\u0148uje potrebu ur\u010dova\u0165 konkr\u00e9tnu hustotu k\u013e\u00fa\u010dov\u00fdch slov. Vytv\u00e1ranie obsahu s konkr\u00e9tnou hustotou k\u013e\u00fa\u010dov\u00fdch slov m\u00f4\u017ee po\u0161kodi\u0165 va\u0161u webov\u00fa str\u00e1nku <span id=\"urn:enhancement-a743e462-0a26-4627-aac3-3f9fce5e1771\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> poradie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po na\u010d\u00edtan\u00ed str\u00e1nok v\u00e1\u0161ho webu by n\u00e1v\u0161tevn\u00edci mali n\u00e1js\u0165 obsah, ktor\u00fd ich prin\u00fatil nav\u0161t\u00edvi\u0165 v\u00e1\u0161 web. Nezriedka sa st\u00e1va, \u017ee n\u00e1v\u0161tevn\u00edci klikn\u00fa na organick\u00fd v\u00fdpis v <span id=\"urn:enhancement-d48c808e-926a-4a8e-b765-23faeedc1f41\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-c86108f1-2420-4115-b549-0ebf0888a130\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> v\u00fdsledky v n\u00e1deji, \u017ee n\u00e1jdete obsah na konkr\u00e9tnu t\u00e9mu. Po na\u010d\u00edtan\u00ed str\u00e1nky m\u00f4\u017eu n\u00e1v\u0161tevn\u00edci narazi\u0165 na nerelevantn\u00fd obsah, ktor\u00fd neodpoved\u00e1 na ich ot\u00e1zky ani nerie\u0161i ich potreby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak na svojej webovej lokalite naraz\u00edte na neu\u017eito\u010dn\u00fd obsah, mali by ste <a href=\"https:\/\/seo.london\/sk\/odstranenie-url-z-indexu-googlu-pomocou-vyhladavacej-konzoly\/\">odstr\u00e1ni\u0165<\/a> to. Nesna\u017ete sa ju konsolidova\u0165 presunut\u00edm na in\u00fa str\u00e1nku. <span id=\"urn:enhancement-dc9c2e1f-8983-46fb-bbff-df721322d616\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> zist\u00ed neu\u017eito\u010dn\u00fd obsah na str\u00e1nke, na ktor\u00fa bol presunut\u00fd, a m\u00f4\u017ee degradova\u0165 cel\u00fa va\u0161u webov\u00fa lokalitu. Tie\u017e <span id=\"urn:enhancement-0392ae34-dcce-4ff2-a162-802743ce7ccc\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> hovor\u00ed, \u017ee <span id=\"urn:enhancement-5e586b32-295e-4ce3-bba3-fb6876e70dea\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/webmasters\">webmasteri<\/span> by mali odstr\u00e1ni\u0165 neu\u017eito\u010dn\u00fd obsah, aby si zachovali <span id=\"urn:enhancement-c85816af-0deb-42f7-bb48-880f375de640\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> rebr\u00ed\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-06f8d4c9-f656-476e-8cda-cac0fd3fba6c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> ako pr\u00edklad uv\u00e1dza d\u00e1tumy vydania telev\u00edznych programov a filmov. Niektor\u00e9 webov\u00e9 str\u00e1nky vytv\u00e1raj\u00fa obsah, ktor\u00fd s\u013eubuje odhalenie d\u00e1tumu vydania nadch\u00e1dzaj\u00faceho telev\u00edzneho programu alebo filmu. N\u00e1v\u0161tevn\u00edci klikn\u00fa na zoznamy v <span id=\"urn:enhancement-171c4fe6-ffff-46d4-acdb-66c2e48fe9b0\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> v\u00fdsledky, ak ver\u00edte, \u017ee indexovan\u00e9 str\u00e1nky obsahuj\u00fa d\u00e1tum vydania. Str\u00e1nky s\u00fa jednoducho navrhnut\u00e9 tak, aby sa umiest\u0148ovali na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s d\u00e1tumom vydania; neodha\u013euj\u00fa d\u00e1tum vydania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recovering-from-the-helpful-update\"><span class=\"ez-toc-section\" id=\"recovering-from-the-helpful-update\"><\/span>Zotavenie z u\u017eito\u010dnej aktualiz\u00e1cie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ak sa va\u0161a webov\u00e1 lokalita po aktualiz\u00e1cii u\u017eito\u010dn\u00e9ho obsahu za\u010dne umiest\u0148ova\u0165 ni\u017e\u0161ie, mali by ste podnikn\u00fa\u0165 kroky na jej obnovenie. Odstr\u00e1nenie neu\u017eito\u010dn\u00e9ho obsahu z webovej lokality a jeho nahradenie u\u017eito\u010dn\u00fdm, na n\u00e1v\u0161tevn\u00edkov orientovan\u00fdm obsahom m\u00f4\u017ee va\u0161u webov\u00fa lokalitu posun\u00fa\u0165 na <a href=\"https:\/\/seo.london\/sk\/seo-agentura-londyn\/\">top<\/a> z <span id=\"urn:enhancement-920bdfcc-063a-4037-8d92-8580cae26855\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-892bfad1-d1a2-4e2d-aa80-c9c1c9c0f300\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podobne ako pri in\u00fdch aktualiz\u00e1ci\u00e1ch algoritmov, ani z aktualiz\u00e1cie u\u017eito\u010dn\u00e9ho obsahu sa nebudete m\u00f4c\u0165 zotavi\u0165 okam\u017eite. Ak sa aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu zameria na va\u0161u webov\u00fa str\u00e1nku, <span id=\"urn:enhancement-57abe823-ff07-47b6-bdbf-70a23c00352e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> umiestni va\u0161u str\u00e1nku do \u010dasov\u00e9ho limitu. Cel\u00e1 va\u0161a webov\u00e1 str\u00e1nka <span id=\"urn:enhancement-10229311-1f95-44bc-aeb4-ca6acaf342eb\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> po\u010das tohto \u010dasov\u00e9ho limitu bude hodnotenie negat\u00edvne ovplyvnen\u00e9. Pod\u013ea <span id=\"urn:enhancement-83f35ffd-87a5-4f74-a916-c6223b64ba71\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, \u010dasov\u00fd limit aktualiz\u00e1cie u\u017eito\u010dn\u00e9ho obsahu m\u00f4\u017ee trva\u0165 nieko\u013eko mesiacov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00edte <a href=\"https:\/\/seo.london\/sk\/ako-odoslat-svoju-stranku-na-google\/\">Odosla\u0165<\/a> \u017eiados\u0165 o op\u00e4tovn\u00e9 zaradenie, ak je va\u0161a webov\u00e1 str\u00e1nka zameran\u00e1 na aktualiz\u00e1ciu u\u017eito\u010dn\u00e9ho obsahu. Sta\u010d\u00ed odstr\u00e1ni\u0165 neu\u017eito\u010dn\u00fd obsah a po\u010dka\u0165 na <span id=\"urn:enhancement-1a4d8608-fc9d-4316-a635-d55a6975469b\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> na obnovenie va\u0161ej webovej str\u00e1nky. M\u00f4\u017ee to trva\u0165 nieko\u013eko mesiacov, ale po aktualiz\u00e1cii u\u017eito\u010dn\u00e9ho obsahu sa m\u00f4\u017eete zotavi\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokia\u013e vytv\u00e1rate obsah pre n\u00e1v\u0161tevn\u00edkov, nemali by ste sa aktualiz\u00e1cie u\u017eito\u010dn\u00e9ho obsahu b\u00e1\u0165, ale mali by ste ju prija\u0165. Str\u00e1nka <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">u\u017eito\u010dn\u00fd obsah<\/a> v kone\u010dnom d\u00f4sledku zlep\u0161\u00ed <span id=\"urn:enhancement-17251ad4-8215-442c-94bb-2a691cf7db57\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span> z <span id=\"urn:enhancement-0b2d5d70-18ce-48bc-a7f7-46bc1bd5488e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-2defc43b-3f79-4974-a023-61f29ba5d5b5\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> v\u00fdsledky. Ak vytv\u00e1rate obsah pre n\u00e1v\u0161tevn\u00edkov, <span id=\"urn:enhancement-d85a1e7c-f447-4d92-8b82-e1ee10c0376c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> odmen\u00ed va\u0161u webov\u00fa str\u00e1nku vy\u0161\u0161ou <span id=\"urn:enhancement-129191bc-b0da-4b15-ba01-afd25eb170a7\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyh\u013ead\u00e1vanie<\/span> rebr\u00ed\u010dky.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u010co je u\u017eito\u010dn\u00e1 aktualiz\u00e1cia obsahu od spolo\u010dnosti Google a ako ovplyvn\u00ed va\u0161e webov\u00e9 str\u00e1nky? Spolo\u010dnos\u0165 Google otriasa v\u00fdsledkami vyh\u013ead\u00e1vania pomocou novej aktualiz\u00e1cie algoritmu. Zn\u00e1ma ako aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu bola ozn\u00e1men\u00e1 18. augusta 2022. Google tvrd\u00ed, \u017ee je s\u00fa\u010das\u0165ou \u0161ir\u0161ieho \u00fasilia poskytova\u0165 pou\u017e\u00edvate\u013eom viac origin\u00e1lneho a kvalitn\u00e9ho obsahu webov\u00fdch str\u00e1nok. Podobne ako mnoh\u00e9 in\u00e9 str\u00e1nky, aj tento webov\u00fd port\u00e1l [...]<\/p>","protected":false},"author":6,"featured_media":22838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Content Update by Google - What is this?<\/title>\n<meta name=\"description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google&#039;s Helpful Content Update\" \/>\n<meta property=\"og:description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new algorithm update. Known\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T13:33:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T08:59:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/helpful-content-update.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu od spolo\u010dnosti Google - \u010do to je?","description":"\u010co je u\u017eito\u010dn\u00e1 aktualiz\u00e1cia obsahu od spolo\u010dnosti Google a ako ovplyvn\u00ed va\u0161e webov\u00e9 str\u00e1nky? Spolo\u010dnos\u0165 Google men\u00ed v\u00fdsledky vyh\u013ead\u00e1vania pomocou novej aktualiz\u00e1cie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/","og_locale":"sk_SK","og_type":"article","og_title":"What is Google's Helpful Content Update","og_description":"What Is Google's Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new algorithm update. Known","og_url":"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/","og_site_name":"SEO.London","article_published_time":"2022-08-25T13:33:52+00:00","article_modified_time":"2022-12-28T08:59:46+00:00","og_image":[{"width":800,"height":449,"url":"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/helpful-content-update.png","type":"image\/png"}],"author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Lukasz Zelezny","Predpokladan\u00fd \u010das \u010d\u00edtania":"5 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/sk\/helpful-content-update\/","url":"https:\/\/seo.london\/helpful-content-update\/","name":"Aktualiz\u00e1cia u\u017eito\u010dn\u00e9ho obsahu od spolo\u010dnosti Google - \u010do to je?","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.london\/helpful-content-update\/#primaryimage"},"image":{"@id":"https:\/\/seo.london\/helpful-content-update\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/helpful-content-update.png","datePublished":"2022-08-25T13:33:52+00:00","dateModified":"2022-12-28T08:59:46+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"\u010co je u\u017eito\u010dn\u00e1 aktualiz\u00e1cia obsahu od spolo\u010dnosti Google a ako ovplyvn\u00ed va\u0161e webov\u00e9 str\u00e1nky? Spolo\u010dnos\u0165 Google men\u00ed v\u00fdsledky vyh\u013ead\u00e1vania pomocou novej aktualiz\u00e1cie.","breadcrumb":{"@id":"https:\/\/seo.london\/helpful-content-update\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/helpful-content-update\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/seo.london\/helpful-content-update\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/helpful-content-update.png","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2022\/08\/helpful-content-update.png","width":800,"height":449,"caption":"helpful content update"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/helpful-content-update\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"What is Google&#8217;s Helpful Content Update"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO konzultant a odborn\u00e1 spolo\u010dnos\u0165 v Lond\u00fdne, Ve\u013ek\u00e1 Brit\u00e1nia - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 SEO konzultant \u017eij\u00faci v Lond\u00fdne, ktor\u00fd spolupracoval so spolo\u010dnos\u0165ami ako Zoopla, uSwitch, Mashable, Thomson Reuters a mnoh\u00fdmi \u010fal\u0161\u00edmi. Pren\u00e1jom Lukasz Zelezny (MCIM, F IDM)","url":"https:\/\/seo.london\/sk\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/posts\/22837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/comments?post=22837"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/posts\/22837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/media\/22838"}],"wp:attachment":[{"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/media?parent=22837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/categories?post=22837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/tags?post=22837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}