{"id":22336,"date":"2022-08-09T20:17:30","date_gmt":"2022-08-09T20:17:30","guid":{"rendered":"https:\/\/seo.london\/?p=22336"},"modified":"2022-12-28T09:06:19","modified_gmt":"2022-12-28T09:06:19","slug":"zmienky-o-znacke-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/","title":{"rendered":"Zmienky o zna\u010dke a SEO"},"content":{"rendered":"<p><strong><a href=\"https:\/\/seo.london\/sk\/co-je-off-page-seo\/\">Mimo str\u00e1nky<\/a> <a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a>: <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010co<\/a> S\u00fa zmienky o zna\u010dke a ako ovplyv\u0148uj\u00fa <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">Vyh\u013ead\u00e1vanie<\/a> Rebr\u00ed\u010dky?<\/strong><\/p>\n\n\n\n<p>Optimaliz\u00e1cia mimo str\u00e1nky pre vyh\u013ead\u00e1va\u010de (SEO) zah\u0155\u0148a viac ne\u017e len budovanie sp\u00e4tn\u00fdch odkazov, ale aj zmienky o zna\u010dke. Pestovanie zmienok o zna\u010dke m\u00f4\u017ee zv\u00fd\u0161i\u0165 organick\u00e9 umiestnenie va\u0161ej webovej str\u00e1nky vo vyh\u013ead\u00e1va\u010di. Zmienky o zna\u010dk\u00e1ch doplnia sp\u00e4tn\u00e9 odkazy na va\u0161ej webovej lokalite, \u010do vedie ku komplexnej\u0161ej off-page SEO <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a>. \u010co presne s\u00fa zmienky o zna\u010dke a ako ovplyv\u0148uj\u00fa poz\u00edcie vo vyh\u013ead\u00e1van\u00ed?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-basics-of-brand-mentions\"><\/span>Z\u00e1klady zmienok o zna\u010dk\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/#the-basics-of-brand-mentions\" title=\"Z\u00e1klady zmienok o zna\u010dk\u00e1ch\">Z\u00e1klady zmienok o zna\u010dk\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/#contextual-backlinks\" title=\"Kontextov\u00e9 sp\u00e4tn\u00e9 odkazy\">Kontextov\u00e9 sp\u00e4tn\u00e9 odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/#direct-traffic\" title=\"Priama prev\u00e1dzka\">Priama prev\u00e1dzka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/#brand-mentions-and-authority\" title=\"Zmienky o zna\u010dke a autorita\">Zmienky o zna\u010dke a autorita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/#local-search-rankings\" title=\"Poradie v miestnom vyh\u013ead\u00e1van\u00ed\">Poradie v miestnom vyh\u013ead\u00e1van\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/#positive-sentiment-in-brand-mention\" title=\"Pozit\u00edvny sentiment pri zmienke o zna\u010dke\">Pozit\u00edvny sentiment pri zmienke o zna\u010dke<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/#identify-backlink-opportunities\" title=\"Identifik\u00e1cia pr\u00edle\u017eitost\u00ed na sp\u00e4tn\u00e9 odkazy\">Identifik\u00e1cia pr\u00edle\u017eitost\u00ed na sp\u00e4tn\u00e9 odkazy<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Zmienka o zna\u010dke je online odkaz na zna\u010dku. Va\u0161a webov\u00e1 str\u00e1nka je zna\u010dka. Ke\u010f niekto hovor\u00ed o va\u0161ej webovej lokalite online, va\u0161a lokalita z\u00edska zmienku o zna\u010dke.<\/p>\n\n\n\n<p>Zmienky o zna\u010dke m\u00f4\u017eu by\u0165 prepojen\u00e9 alebo neprepojen\u00e9. Prepojen\u00e1 zmienka o zna\u010dke je sp\u00e4tn\u00fd odkaz. Je to typ sp\u00e4tn\u00e9ho odkazu, ktor\u00fd pou\u017e\u00edva n\u00e1zov zna\u010dky ako klikate\u013en\u00fd <a href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/\">text kotvy<\/a>. Neprepojen\u00e1 zmienka o zna\u010dke je textov\u00e1 \u010das\u0165 obsahuj\u00faca n\u00e1zov zna\u010dky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"contextual-backlinks\"><\/span>Kontextov\u00e9 sp\u00e4tn\u00e9 odkazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prepojen\u00e9 zmienky o zna\u010dk\u00e1ch s\u00fa zvy\u010dajne kontextov\u00e9 sp\u00e4tn\u00e9 odkazy, ktor\u00e9 s\u00fa neuverite\u013ene u\u017eito\u010dn\u00e9 pre SEO. Sami o sebe sa v\u0161ak nezverej\u0148uj\u00fa. Namiesto toho sa prepojen\u00e9 zmienky o zna\u010dk\u00e1ch uverej\u0148uj\u00fa vo v\u00e4\u010d\u0161\u00edch \u010dastiach <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a>.<\/p>\n\n\n\n<p>Prepojen\u00e9 zmienky o zna\u010dk\u00e1ch n\u00e1jdete v <a href=\"https:\/\/seo.london\/sk\/su-blogy-dobre-pre-seo\/\">blog<\/a> pr\u00edspevky, <a href=\"https:\/\/seo.london\/sk\/ako-pisat-clanky-optimalizovane-pre-seo\/\">\u010dl\u00e1nky<\/a>, z\u00e1kazn\u00edk <a href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/\">recenzie<\/a>, pr\u00edspevky v soci\u00e1lnych m\u00e9di\u00e1ch a spr\u00e1vy <a href=\"https:\/\/seo.london\/sk\/ako-pouzivat-webove-pribehy-google\/\">pr\u00edbehy<\/a>. Ke\u010f\u017ee s\u00fa uverejnen\u00e9 vo v\u00e4\u010d\u0161\u00edch \u010dastiach obsahu, klasifikuj\u00fa sa ako kontextov\u00e9 sp\u00e4tn\u00e9 odkazy. Vyh\u013ead\u00e1va\u010de pripisuj\u00fa kontextov\u00fdm sp\u00e4tn\u00fdm odkazom v\u00e4\u010d\u0161iu v\u00e1hu ako samostatn\u00fdm sp\u00e4tn\u00fdm odkazom. Preto va\u0161a webov\u00e1 lokalita z\u00edska viac kontextov\u00fdch sp\u00e4tn\u00fdch odkazov t\u00fdm, \u017ee bude pestova\u0165 viac prepojen\u00fdch zmienok o zna\u010dke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"direct-traffic\"><\/span>Priama prev\u00e1dzka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aj neprepojen\u00e9 zmienky o zna\u010dke s\u00fa <a href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\">u\u017eito\u010dn\u00e9<\/a> pre SEO. Existuje korel\u00e1cia medzi neprepojen\u00fdmi zmienkami o zna\u010dke a <a href=\"https:\/\/seo.london\/sk\/priame-vs-organicke-vyhladavanie\/\">priamo<\/a> doprava. \u010c\u00edm viac neodkazovan\u00fdch zmienok o zna\u010dke m\u00e1 va\u0161a webov\u00e1 str\u00e1nka, t\u00fdm viac prirodzenej n\u00e1v\u0161tevnosti bude generova\u0165. V\u0161etka t\u00e1to priama n\u00e1v\u0161tevnos\u0165 bude <a href=\"https:\/\/seo.london\/sk\/ako-zvysit-navstevnost-svojich-webovych-stranok-bez-seo\/\">zv\u00fd\u0161i\u0165<\/a> zapojenie na va\u0161ej webovej str\u00e1nke. Viac pou\u017e\u00edvate\u013eov bude komunikova\u0165 s va\u0161ou webovou str\u00e1nkou a vyh\u013ead\u00e1va\u010de m\u00f4\u017eu va\u0161ej str\u00e1nke prideli\u0165 vy\u0161\u0161ie poz\u00edcie.<\/p>\n\n\n\n<p>Priamu n\u00e1v\u0161tevnos\u0165 tvoria pou\u017e\u00edvatelia, ktor\u00ed nav\u0161t\u00edvia va\u0161u webov\u00fa str\u00e1nku zadan\u00edm jej adresy URL do webov\u00e9ho prehliada\u010da. Odporu\u010den\u00e1 n\u00e1v\u0161tevnos\u0165 pozost\u00e1va z pou\u017e\u00edvate\u013eov, ktor\u00ed klikn\u00fa na odkaz na va\u0161u webov\u00fa lokalitu. Zah\u0155\u0148a kliknutia z extern\u00fdch webov\u00fdch str\u00e1nok, zatia\u013e \u010do priama n\u00e1v\u0161tevnos\u0165 zah\u0155\u0148a zad\u00e1vanie adresy URL.<\/p>\n\n\n\n<p>Pou\u017e\u00edvatelia m\u00f4\u017eu <a href=\"https:\/\/seo.london\/sk\/mozem-sa-naucit-seo-sam\/\">nau\u010di\u0165 sa<\/a> o va\u0161ej webovej lokalite z neprepojen\u00fdch zmienok o zna\u010dke. Najprv uvidia n\u00e1zov va\u0161ej webovej str\u00e1nky, <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> m\u00f4\u017ee sp\u00f4sobi\u0165, \u017ee ho nav\u0161t\u00edvia priamo. Potom m\u00f4\u017eu pou\u017e\u00edvatelia zada\u0165 adresu URL va\u0161ej webovej lokality do svojho webov\u00e9ho prehliada\u010da. Pr\u00edpadne m\u00f4\u017eu niektor\u00ed pou\u017e\u00edvatelia vyh\u013ead\u00e1va\u0165 v slu\u017ebe Google n\u00e1zov uvedenej zna\u010dky, po \u010dom m\u00f4\u017eu klikn\u00fa\u0165 na odkaz na va\u0161u webov\u00fa lokalitu. Bez oh\u013eadu na to, zmienky o zna\u010dke bez odkazu zv\u00fd\u0161ia n\u00e1v\u0161tevnos\u0165, a t\u00fdm aj anga\u017eovanos\u0165 na va\u0161ej webovej lokalite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand-mentions-and-authority\"><\/span>Zmienky o zna\u010dke a autorita<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zv\u00fd\u0161enie po\u010dtu zmienok o zna\u010dke <a href=\"https:\/\/seo.london\/sk\/ako-najst-autoritu-domeny\/\">org\u00e1n<\/a>. Prepojen\u00e9 zmienky o zna\u010dke odovzd\u00e1vaj\u00fa kvantifikovate\u013en\u00fa autoritu. Vyh\u013ead\u00e1va\u010de m\u00f4\u017eu vypo\u010d\u00edta\u0165 hodnotu prepojenej zmienky o zna\u010dke pomocou svojich algoritmov, ktor\u00e9 pou\u017eij\u00fa na <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> va\u0161ej webovej str\u00e1nky. Hoci vyh\u013ead\u00e1va\u010de sprac\u00favaj\u00fa zmienky o zna\u010dke bez odkazov inak, aj ony odovzd\u00e1vaj\u00fa autoritu.<\/p>\n\n\n\n<p>Pred nieko\u013ek\u00fdmi rokmi spolo\u010dnos\u0165 Google podala patent na nov\u00fa metodiku hodnotenia. Patent zn\u00e1my ako Panda sa zameriaval na implicitn\u00e9 odkazy. Implicitn\u00e9 odkazy s\u00fa v podstate neodkazovan\u00e9 zmienky o zna\u010dke. Odkazuj\u00fa na webov\u00fa lokalitu alebo online zdroj t\u00fdm, \u017ee sa o \u0148om zmie\u0148uj\u00fa. Na z\u00e1klade patentu Panda m\u00f4\u017ee spolo\u010dnos\u0165 Google pou\u017e\u00edva\u0165 zmienky o zna\u010dk\u00e1ch na v\u00fdpo\u010det poradia vo vyh\u013ead\u00e1van\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"local-search-rankings\"><\/span>Poradie v miestnom vyh\u013ead\u00e1van\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pestovanie v\u00e4\u010d\u0161ieho po\u010dtu zmienok o zna\u010dke m\u00f4\u017ee pom\u00f4c\u0165 va\u0161ej webovej lokalite <a href=\"https:\/\/seo.london\/sk\/vyuzit-online-recenzie\/\">miestne<\/a> vyh\u013ead\u00e1va. Ak vlastn\u00edte alebo prev\u00e1dzkujete miestnu <a href=\"https:\/\/seo.london\/sk\/preco-sa-moja-firma-nezobrazuje-na-mapach-google\/\">obchod<\/a>, mali by ste optimalizova\u0165 webov\u00fa str\u00e1nku svojej firmy pre <a href=\"https:\/\/seo.london\/sk\/faktory-hodnotenia-na-mapach-google\/\">lok\u00e1lne SEO<\/a>. Zmienky o zna\u010dke s\u00fa miestnym faktorom SEO. Vyh\u013ead\u00e1va\u010de ich pou\u017e\u00edvaj\u00fa na v\u00fdpo\u010det poradia pri miestnom vyh\u013ead\u00e1van\u00ed.<\/p>\n\n\n\n<p>V spr\u00e1ve, ktor\u00fa zverejnila spolo\u010dnos\u0165 BrightLocal, sa uv\u00e1dza, \u017ee hodnotenia z\u00e1kazn\u00edkov s\u00fa jedn\u00fdm z hlavn\u00fdch lok\u00e1lnych faktorov SEO pre Local Pack aj pre \u0161tandardn\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania Google. Je to preto, \u017ee hodnotenia z\u00e1kazn\u00edkov s\u00fa zmienkami o zna\u010dke. Ka\u017ed\u00fd z\u00e1kazn\u00edk, ktor\u00fd uverejn\u00ed recenziu o va\u0161om podniku online, vytvor\u00ed zmienku o zna\u010dke. Ke\u010f Google objav\u00ed tieto recenzie z\u00e1kazn\u00edkov, m\u00f4\u017ee va\u0161ej webovej lokalite prideli\u0165 vy\u0161\u0161ie miestne poz\u00edcie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"positive-sentiment-in-brand-mention\"><\/span>Pozit\u00edvny sentiment pri zmienke o zna\u010dke<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u010eal\u0161\u00edm sp\u00f4sobom, ako zmienky o zna\u010dke ovplyv\u0148uj\u00fa poz\u00edcie vo vyh\u013ead\u00e1van\u00ed, je premietanie pozit\u00edvnych <a href=\"https:\/\/seo.london\/sk\/analyza-sentimentu\/\">sentiment<\/a>. Sentiment je to, ako pou\u017e\u00edvatelia vn\u00edmaj\u00fa va\u0161u webov\u00fa str\u00e1nku. M\u00f4\u017ee by\u0165 pozit\u00edvny alebo \u0161kodliv\u00fd. Ak sa napr\u00edklad pou\u017e\u00edvate\u013eom p\u00e1\u010di va\u0161a webov\u00e1 lokalita a vn\u00edmaj\u00fa ju ako hodnotn\u00fa alebo u\u017eito\u010dn\u00fa, m\u00f4\u017eu o nej hovori\u0165 pozit\u00edvne.<\/p>\n\n\n\n<p>Pou\u017e\u00edvatelia \u010dasto zdie\u013eaj\u00fa svoje n\u00e1zory na webov\u00e9 str\u00e1nky na diskusn\u00fdch f\u00f3rach, f\u00f3rach a soci\u00e1lnych sie\u0165ach. Pozit\u00edvny sentiment pre svoje webov\u00e9 str\u00e1nky si m\u00f4\u017eete vybudova\u0165 tak, \u017ee sa zameriate na sk\u00fasenosti pou\u017e\u00edvate\u013eov. Pokia\u013e maj\u00fa pou\u017e\u00edvatelia pozit\u00edvny <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sk\u00fasenosti<\/a>, mali by pochv\u00e1li\u0165 va\u0161u webov\u00fa str\u00e1nku. Pou\u017e\u00edvatelia m\u00f4\u017eu komentova\u0165 na diskusn\u00fdch f\u00f3rach, f\u00f3rach alebo soci\u00e1lnych sie\u0165ach a chv\u00e1li\u0165 va\u0161u webov\u00fa str\u00e1nku.<\/p>\n\n\n\n<p>Vyh\u013ead\u00e1va\u010de si v\u0161imn\u00fa pozit\u00edvny sentiment pou\u017e\u00edvate\u013eov vo\u010di va\u0161ej webovej str\u00e1nke. Pod\u013ea spolo\u010dnosti Awario je sentiment faktorom hodnotenia. Pozit\u00edvny sentiment je znakom toho, \u017ee sa pou\u017e\u00edvate\u013eom va\u0161a webov\u00e1 str\u00e1nka p\u00e1\u010di. Vyh\u013ead\u00e1va\u010de chc\u00fa poskytn\u00fa\u0165 vlastn\u00fdm pou\u017e\u00edvate\u013eom pozit\u00edvny z\u00e1\u017eitok, aby mohli pozit\u00edvny sentiment pou\u017ei\u0165 ako faktor hodnotenia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"identify-backlink-opportunities\"><\/span>Identifik\u00e1cia pr\u00edle\u017eitost\u00ed na sp\u00e4tn\u00e9 odkazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zmienky o zna\u010dk\u00e1ch pon\u00fakaj\u00fa pr\u00edle\u017eitosti na budovanie sp\u00e4tn\u00fdch odkazov. Niektor\u00e9 zmienky o zna\u010dk\u00e1ch u\u017e m\u00f4\u017eu odkazova\u0165 na va\u0161e webov\u00e9 str\u00e1nky. Tieto prepojen\u00e9 zmienky o zna\u010dk\u00e1ch m\u00f4\u017eete necha\u0165 na pokoji. Namiesto toho h\u013eadajte neprepojen\u00e9 zmienky o zna\u010dk\u00e1ch.<\/p>\n\n\n\n<p>Mo\u017eno sa v\u00e1m podar\u00ed premeni\u0165 niektor\u00e9 z neprepojen\u00fdch zmienok o zna\u010dke na prepojen\u00e9 zmienky o zna\u010dke. Ak napr\u00edklad naraz\u00edte na neprepojen\u00fa zna\u010dku spomenut\u00fa v pr\u00edspevku na blogu, kontaktujte blogera a po\u017eiadajte ho o sp\u00e4tn\u00fd odkaz. V\u00e4\u010d\u0161ina blogerov sa zavia\u017ee, \u017ee bude na\u010falej uv\u00e1dza\u0165 va\u0161u webov\u00fa lokalitu vo svojich blogov\u00fdch pr\u00edspevkoch.<\/p>\n\n\n\n<p>Predt\u00fdm, ako budete m\u00f4c\u0165 premeni\u0165 neprepojen\u00e9 zmienky o zna\u010dke na prepojen\u00e9 zmienky o zna\u010dke, mus\u00edte ich n\u00e1js\u0165. Bohu\u017eia\u013e, neprepojen\u00e9 sp\u00e4tn\u00e9 odkazy nie je v\u017edy \u013eahk\u00e9 n\u00e1js\u0165. Na n\u00e1jdenie prepojen\u00fdch zmienok o zna\u010dke m\u00f4\u017eete pou\u017ei\u0165 n\u00e1stroj na kontrolu sp\u00e4tn\u00fdch odkazov, ale na n\u00e1jdenie neprepojen\u00fdch zmienok o zna\u010dke budete musie\u0165 pou\u017ei\u0165 in\u00e9 rie\u0161enie.<\/p>\n\n\n\n<p>Neprepojen\u00e9 zmienky o zna\u010dke m\u00f4\u017eete n\u00e1js\u0165 manu\u00e1lne vyh\u013eadan\u00edm n\u00e1zvu zna\u010dky va\u0161ej webovej lokality a jej vari\u00e1ci\u00ed v slu\u017ebe Google. Jednoduch\u0161\u00edm rie\u0161en\u00edm je v\u0161ak pou\u017eitie slu\u017eby monitorovania zna\u010dky. Slu\u017eby monitorovania zna\u010dky s\u00fa ur\u010den\u00e9 na skenovanie <a href=\"https:\/\/seo.london\/sk\/seo-pre-it-spolocnosti\/\">internet<\/a> pre zmienky o zna\u010dke va\u0161ej webovej str\u00e1nky. M\u00f4\u017eete napr\u00edklad pou\u017ei\u0165 slu\u017ebu monitorovania zna\u010dky <a href=\"https:\/\/seo.london\/sk\/ako-sledovat-poradie-klucovych-slov\/\">tra\u0165<\/a> po\u010det prepojen\u00fdch a neprepojen\u00fdch zmienok o zna\u010dke na va\u0161ej webovej str\u00e1nke a m\u00f4\u017eete ho pou\u017ei\u0165 na zistenie <a href=\"https:\/\/seo.london\/sk\/seo-friendly-urls\/\">Adresy URL<\/a> kde s\u00fa tieto zmienky o zna\u010dke uverejnen\u00e9.<\/p>\n\n\n\n<p>SEO m\u00e1 dve str\u00e1nky: <a href=\"https:\/\/seo.london\/sk\/preco-je-dolezite-vyhladavanie-na-stranke\/\">na str\u00e1nke<\/a> a mimo str\u00e1nky. Vykon\u00e1vanie len <a href=\"https:\/\/seo.london\/sk\/obsahove-medzery-2\/\">SEO na str\u00e1nke<\/a> je receptom na ne\u00faspech. Najlep\u0161ie by bolo, keby ste pokryli obe strany mince SEO. Medzi off-page SEO patria zmienky o zna\u010dke. Zmienky o zna\u010dke ovplyv\u0148uj\u00fa poz\u00edcie vo vyh\u013ead\u00e1van\u00ed prostredn\u00edctvom kontextov\u00fdch sp\u00e4tn\u00fdch odkazov, priamej n\u00e1v\u0161tevnosti, autority, lok\u00e1lneho SEO, pozit\u00edvneho sentimentu a mo\u017enost\u00ed sp\u00e4tn\u00fdch odkazov.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO mimo str\u00e1nky: \u010co s\u00fa zmienky o zna\u010dke a ako ovplyv\u0148uj\u00fa poradie vo vyh\u013ead\u00e1van\u00ed? Optimaliz\u00e1cia mimo str\u00e1nky pre vyh\u013ead\u00e1va\u010de (SEO) zah\u0155\u0148a viac ne\u017e len budovanie sp\u00e4tn\u00fdch odkazov, ale aj zmienky o zna\u010dke. Pestovanie zmienok o zna\u010dk\u00e1ch m\u00f4\u017ee zv\u00fd\u0161i\u0165 organick\u00e9 umiestnenie va\u0161ej webovej str\u00e1nky vo vyh\u013ead\u00e1va\u010di. Zmienky o zna\u010dk\u00e1ch doplnia sp\u00e4tn\u00e9 odkazy na va\u0161ej webovej lokalite, \u010d\u00edm sa dosiahne komplexnej\u0161ia strat\u00e9gia off-page SEO. \u010co [...]<\/p>","protected":false},"author":6,"featured_media":22337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Mentions and SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"The Basics of Brand Mentions - What Are Brand Mentions and How Do They Affect Search Rankings via SEO.London\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Mentions and SEO\" \/>\n<meta property=\"og:description\" content=\"Off-Page SEO: What Are Brand Mentions and How Do They Affect Search Rankings? 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