{"id":16777,"date":"2022-02-19T13:18:01","date_gmt":"2022-02-19T13:18:01","guid":{"rendered":"https:\/\/seo.london\/?p=16777"},"modified":"2022-12-28T09:46:41","modified_gmt":"2022-12-28T09:46:41","slug":"tipy-pre-obsahovy-marketing-na-zlepsenie-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/","title":{"rendered":"Tipy pre obsahov\u00fd marketing na zlep\u0161enie SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/sk\/metriky-marketingu-obsahu\/\">Obsahov\u00fd marketing<\/a> je najd\u00f4le\u017eitej\u0161\u00edm sp\u00f4sobom, ako zlep\u0161i\u0165 svoje organick\u00e9 <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a> rebr\u00ed\u010dky. To neznamen\u00e1, \u017ee len bloguje \u010doko\u013evek. Na\u0161\u0165astie existuje hromada <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/klucove-slovo-vyskum-in-seo\/\">v\u00fdskum<\/a> ktor\u00e9 v\u00e1m povedia, ako <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">do<\/a> <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a> marketingov\u00e9 pr\u00e1vo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vysokokvalitn\u00fd, relevantn\u00fd obsah zameran\u00fd na konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 zv\u00fd\u0161i va\u0161e poz\u00edcie vo vyh\u013ead\u00e1van\u00ed <a href=\"https:\/\/seo.london\/sk\/ako-dosiahnut-aby-google-indexoval-vase-stranky-rychlejsie\/\">r\u00fdchlo<\/a>, a \u010d\u00edm viac zarob\u00edte, t\u00fdm lep\u0161ie. Aby ste svoj obsah dostali na popredn\u00e9 miesta, mus\u00edte pou\u017ei\u0165 najlep\u0161ie optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de (<a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a>). Tu je nieko\u013eko \u00fa\u010dinn\u00fdch tipov, ktor\u00e9 v\u00e1m pom\u00f4\u017eu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-create-more-long-form-content\"><\/span>1. Vytv\u00e1rajte viac dlh\u00e9ho obsahu&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/#1-create-more-long-form-content\" title=\"1. Vytv\u00e1rajte viac dlh\u00e9ho obsahu&nbsp;\">1. Vytv\u00e1rajte viac dlh\u00e9ho obsahu&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/#2-focus-on-long-tail-keywords\" title=\"2. Zamerajte sa na dlh\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1&nbsp;\">2. Zamerajte sa na dlh\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/#3-include-internal-links-in-your-content\" title=\"3. Zahr\u0148te do obsahu intern\u00e9 odkazy&nbsp;\">3. Zahr\u0148te do obsahu intern\u00e9 odkazy&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/#4-use-visuals-in-your-blog-posts\" title=\"4. Pou\u017e\u00edvajte vizu\u00e1ly v pr\u00edspevkoch na blogu&nbsp;\">4. Pou\u017e\u00edvajte vizu\u00e1ly v pr\u00edspevkoch na blogu&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/#5-try-to-attract-local-customers\" title=\"5. Sna\u017ete sa pril\u00e1ka\u0165 miestnych z\u00e1kazn\u00edkov&nbsp;\">5. Sna\u017ete sa pril\u00e1ka\u0165 miestnych z\u00e1kazn\u00edkov&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/#6-increase-engagement-with-email-marketing\" title=\"6. Zv\u00fd\u0161enie anga\u017eovanosti pomocou e-mailov\u00e9ho marketingu&nbsp;\">6. Zv\u00fd\u0161enie anga\u017eovanosti pomocou e-mailov\u00e9ho marketingu&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/#7-make-the-most-of-social-media\" title=\"7. Vyu\u017eite soci\u00e1lne m\u00e9di\u00e1 naplno&nbsp;\">7. Vyu\u017eite soci\u00e1lne m\u00e9di\u00e1 naplno&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/#conclusion\" title=\"Z\u00e1ver&nbsp;\">Z\u00e1ver&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Obsah s viac ako 1 000 slovami m\u00e1 v slu\u017ebe Google trvalo lep\u0161iu v\u00fdkonnos\u0165. V\u00fdskumom Backlinko sa zistilo, \u017ee v\u00fdsledky na prvej str\u00e1nke Google maj\u00fa v priemere okolo 1 890 slov. V\u00e4\u010d\u0161ina spotrebite\u013eov zriedkakedy presko\u010d\u00ed prv\u00fa str\u00e1nku, tak\u017ee svoj obsah budete chcie\u0165 prisp\u00f4sobi\u0165 tejto tendencii.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dlh\u0161\u00ed obsah m\u00e1 dobr\u00e9 v\u00fdsledky z r\u00f4znych d\u00f4vodov. Udr\u017e\u00ed \u013eud\u00ed na str\u00e1nke dlh\u0161ie a \u010dasto poskytuje hodnotnej\u0161ie inform\u00e1cie. Aby sa v\u0161ak obsah \u013eahko \u010d\u00edtal a sledoval, pom\u00e1ha ho rozdeli\u0165 pomocou podnadpisov a krat\u0161\u00edch odsekov.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00edte sa venova\u0165 iba dlh\u00e9mu obsahu. Vysokokvalitn\u00e9 blogy s rozsahom 500 slov bud\u00fa ma\u0165 st\u00e1le ve\u013ek\u00fd dosah; sna\u017ete sa len z\u00edska\u0165 to najlep\u0161ie z oboch svetov.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-focus-on-long-tail-keywords\"><\/span>2. Zamerajte sa na dlh\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na d\u013a\u017eke nez\u00e1le\u017e\u00ed len pri obsahu. M\u00f4\u017ee by\u0165 d\u00f4le\u017eit\u00e1 aj pre k\u013e\u00fa\u010dov\u00e9 slov\u00e1, na ktor\u00e9 sa sna\u017e\u00edte cieli\u0165. \u0160tatistiky spolo\u010dnosti WordStream uk\u00e1zali, \u017ee 50% vyh\u013ead\u00e1van\u00ed s\u00fa \u0161tyri slov\u00e1 alebo dlh\u0161ie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aj ke\u010f je to 50\/50, krat\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1 maj\u00fa \u010dasto viac <a href=\"https:\/\/seo.london\/sk\/ako-najst-klucove-slova-s-vysokym-objemom-a-nizkou-konkurenciou\/\">s\u00fa\u0165a\u017e<\/a>. Okrem toho s\u00fa ob\u013e\u00faben\u00e9 kr\u00e1tke vyh\u013ead\u00e1vacie v\u00fdrazy \u010dasto zahrnut\u00e9 v dlh\u0161\u00edch dotazoch. Ak chcete dosiahnu\u0165 najlep\u0161ie v\u00fdsledky, zamerajte sa na dlh\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1, napr\u00edklad ot\u00e1zky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroje ako Google <a href=\"https:\/\/seo.london\/sk\/co-su-meta-klucove-slova\/\">K\u013e\u00fa\u010dov\u00e9 slovo<\/a> Pl\u00e1nova\u010d a <a href=\"https:\/\/seo.london\/sk\/ako-pouzivat-trend-google-na-vyhladavanie-klucovych-slov\/\">Trendy Google<\/a> m\u00f4\u017ee pom\u00f4c\u0165 pri h\u013eadan\u00ed najlep\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch slov. M\u00f4\u017eete tie\u017e vyu\u017ei\u0165 <a href=\"https:\/\/seo.london\/sk\/bezplatny-softver-seo\/\">zadarmo<\/a> n\u00e1stroje na pl\u00e1novanie k\u013e\u00fa\u010dov\u00fdch slov, ako napr\u00edklad LSIKeywords.com.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-include-internal-links-in-your-content\"><\/span>3. Zahr\u0148te do obsahu intern\u00e9 odkazy&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odkazy maj\u00fa obrovsk\u00fd vplyv na va\u0161e umiestnenie v Google. \u010c\u00edm viac ich m\u00e1te pre konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slovo, t\u00fdm lep\u0161ie. To je d\u00f4vod, pre\u010do ve\u013ea blogov bude obsahova\u0165 <a href=\"https:\/\/seo.london\/sk\/mal-by-som-pouzivat-atribut-nofollow-pre-interne-odkazy\/\">intern\u00e9 odkazy<\/a> v ich <a href=\"https:\/\/seo.london\/sk\/su-blogy-dobre-pre-seo\/\">blog<\/a> pr\u00edspevky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intern\u00e9 odkazy m\u00f4\u017eu pom\u00f4c\u0165 udr\u017ea\u0165 z\u00e1kazn\u00edkov na str\u00e1nke dlh\u0161ie. Mo\u017eno n\u00e1jdu jeden z va\u0161ich blogov prostredn\u00edctvom slu\u017eby Google a potom uvidia \u010fal\u0161\u00ed relevantn\u00fd obsah, na ktor\u00fd je v \u0148om odkaz. Odkazy typu \"v\u00fdzva k akcii\" s\u00fa obzvl\u00e1\u0161\u0165 <a href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\">u\u017eito\u010dn\u00e9<\/a>. Ak sa usilujete o predaj, uve\u010fte vo v\u0161etkom svojom obsahu odkaz na str\u00e1nku s produktom alebo slu\u017ebou.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1pomocn\u00fd je aj efekt budovania odkazov. Mnoh\u00ed market\u00e9ri obsahu vytv\u00e1raj\u00fa hos\u0165uj\u00face pr\u00edspevky na in\u00fdch webov\u00fdch str\u00e1nkach, preto\u017ee prich\u00e1dzaj\u00face odkazy z extern\u00fdch str\u00e1nok e\u0161te viac zlep\u0161ia va\u0161e hodnotenie.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-use-visuals-in-your-blog-posts\"><\/span>4. Pou\u017e\u00edvajte vizu\u00e1ly v pr\u00edspevkoch na blogu&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vizu\u00e1lne prvky s\u00fa pri marketingu obsahu ve\u013emi d\u00f4le\u017eit\u00e9. V\u00fdskum spolo\u010dnosti BuzzSumo zistil, \u017ee <a href=\"https:\/\/seo.london\/sk\/ako-pisat-clanky-optimalizovane-pre-seo\/\">\u010dl\u00e1nky<\/a> z\u00edskaj\u00fa dvakr\u00e1t viac zdie\u013ean\u00ed, ak raz za 75-100 slov uved\u00fa obr\u00e1zok. Vizu\u00e1lny obsah sa na soci\u00e1lnych sie\u0165ach zdie\u013ea ove\u013ea \u010dastej\u0161ie, preto sa sna\u017ete, aby va\u0161e pr\u00edspevky vyzerali dobre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mimoriadne ob\u013e\u00faben\u00e9 s\u00fa infografiky. Tie poskytuj\u00fa cenn\u00e9 inform\u00e1cie vo forme farebn\u00e9ho obr\u00e1zkov\u00e9ho pr\u00edspevku. Nielen\u017ee o\u017eivia v\u00e1\u0161 blog, ale je pravdepodobn\u00e9, \u017ee sa bud\u00fa zdie\u013ea\u0165 aj na str\u00e1nkach ako Instagram a Twitter. P\u00fatav\u00e9 infografiky sa daj\u00fa \u013eahko vytvori\u0165 aj pomocou str\u00e1nok, ako je Venngage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010coraz ob\u013e\u00fabenej\u0161\u00ed je aj video obsah. Ak chcete v\u00fdrazne podpori\u0165 svoj obsahov\u00fd marketing, zv\u00e1\u017ete vytvorenie z\u00e1bavn\u00fdch a informat\u00edvnych vide\u00ed na YouTube. Nielen\u017ee m\u00f4\u017eu z\u00edska\u0165 sledovanos\u0165 sam\u00e9 o sebe, ale m\u00f4\u017eete ich tie\u017e vlo\u017ei\u0165 do svojich textov\u00fdch pr\u00edspevkov.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-try-to-attract-local-customers\"><\/span>5. Sna\u017ete sa pril\u00e1ka\u0165 miestnych z\u00e1kazn\u00edkov&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vyh\u013ead\u00e1va <a href=\"https:\/\/seo.london\/sk\/vyuzit-online-recenzie\/\">miestne<\/a> podniky s\u00fa v slu\u017ebe Google \u010doraz popul\u00e1rnej\u0161ie, najm\u00e4 s n\u00e1rastom po\u010dtu smartf\u00f3nov, <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> \u010dasto pou\u017e\u00edvaj\u00fa funkcie polohy na vyh\u013ead\u00e1vanie miestnych v\u00fdsledkov.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 Google odhalila, \u017ee 50% miestnych vyh\u013ead\u00e1van\u00ed z mobiln\u00fdch telef\u00f3nov viedlo k n\u00e1v\u0161teve obchodov v priebehu jedn\u00e9ho d\u0148a. Vyu\u017eite to \u00fapravou svojho obsahu <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a> pril\u00e1ka\u0165 miestnych pou\u017e\u00edvate\u013eov.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010casto sa to d\u00e1 dosiahnu\u0165 pomocou k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 pou\u017e\u00edvate. Napr\u00edklad posil\u0148ov\u0148a v <a href=\"https:\/\/seo.london\/sk\/boston-seo\/\">Boston<\/a> by mohli ma\u0165 v\u00e4\u010d\u0161\u00ed \u00faspech, ak sa zameraj\u00fa na v\u00fdrazy ako \"posil\u0148ovne v Bostone\" alebo \"cenovo dostupn\u00e1 posil\u0148ov\u0148a Boston\". Koniec koncov, ich slu\u017eby bud\u00fa m\u00f4c\u0165 vyu\u017e\u00edva\u0165 len miestni obyvatelia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je tie\u017e ve\u013emi d\u00f4le\u017eit\u00e9, aby ste uviedli svoje <a href=\"https:\/\/seo.london\/sk\/preco-sa-moja-firma-nezobrazuje-na-mapach-google\/\">obchod<\/a> na Google. M\u00f4\u017eete sa zobrazi\u0165 na <a href=\"https:\/\/seo.london\/sk\/faktory-hodnotenia-na-mapach-google\/\">Mapy Google<\/a> a privies\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov priamo k v\u00e1m. Ak ste tak e\u0161te neurobili, <a href=\"https:\/\/seo.london\/sk\/ako-odoslat-svoju-stranku-na-google\/\">Odosla\u0165<\/a> bezplatn\u00fa ponuku na <a href=\"https:\/\/seo.london\/sk\/ako-nastavit-sluzbu-google-my-business\/\">Moja firma Google<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-increase-engagement-with-email-marketing\"><\/span>6. Zv\u00fd\u0161enie anga\u017eovanosti pomocou e-mailov\u00e9ho marketingu&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/sk\/sluzby-totality\/\">E-mail<\/a> marketing je ozna\u010dovan\u00fd za jeden z najv\u00fdhodnej\u0161\u00edch sp\u00f4sobov marketingu va\u0161ej firmy. D\u00e1 sa robi\u0165 ve\u013emi lacno a pon\u00faka ve\u013ek\u00fa n\u00e1vratnos\u0165 va\u0161ich invest\u00edci\u00ed. M\u00f4\u017ee tie\u017e dop\u013a\u0148a\u0165 v\u00e1\u0161 obsahov\u00fd marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podniky \u010dasto pon\u00fakaj\u00fa \u0161peci\u00e1lne propaga\u010dn\u00e9 akcie \u010ditate\u013eom, ktor\u00ed sa prihl\u00e1sia do ich mailingov\u00e9ho zoznamu. Blogy \u010dasto pon\u00fakaj\u00fa svojim predplatite\u013eom napr\u00edklad bezplatn\u00e9 elektronick\u00e9 knihy a personalizovan\u00e9 rady. Ke\u010f si vytvor\u00edte mailingov\u00fd zoznam, m\u00f4\u017eete posiela\u0165 odkazy na svoj obsah, aby ste podporili \u010ditate\u013eov a povzbudili ich k zdie\u013eaniu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odberatelia e-mailov si s ove\u013ea v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou pre\u010d\u00edtaj\u00fa v\u00e1\u0161 obsah a zostan\u00fa na va\u0161ej str\u00e1nke dlh\u0161ie, \u010d\u00edm sa zlep\u0161\u00ed va\u0161a SEO. \u0160tatistiky spolo\u010dnosti HubSpot zistili, \u017ee 11.00 hod. je najlep\u0161\u00ed \u010das na odosielanie e-mailov pre vy\u0161\u0161iu mieru preklikov. Naopak, 66% odhl\u00e1sen\u00ed sa uskuto\u010d\u0148uje medzi 17:00 a 22:00. Majte to na pam\u00e4ti, ke\u010f posielate obsah prostredn\u00edctvom e-mailu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-make-the-most-of-social-media\"><\/span>7. Vyu\u017eite soci\u00e1lne m\u00e9di\u00e1 naplno&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1lne m\u00e9di\u00e1 a obsahov\u00fd marketing id\u00fa ruka v ruke. V\u00e1\u0161 obsah v\u00e1m pom\u00f4\u017ee vybudova\u0165 si sledovate\u013eov na soci\u00e1lnych m\u00e9di\u00e1ch a va\u0161e kan\u00e1ly soci\u00e1lnych m\u00e9di\u00ed v\u00e1m pom\u00f4\u017eu pril\u00e1ka\u0165 viac pozornosti k v\u00e1\u0161mu obsahu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u017edy, ke\u010f vytvor\u00edte blog, zverejnite ho v sie\u0165ach, ako je <a href=\"https:\/\/seo.london\/sk\/seo-pre-facebook\/\">Facebook<\/a>, Linkedin a Twitter s pr\u00edslu\u0161n\u00fdmi zna\u010dkami. \u010casom ju za\u010dne vidie\u0165 a zdie\u013ea\u0165 viac \u013eud\u00ed. Vizu\u00e1lny obsah, ako s\u00fa infografiky a vide\u00e1, je obzvl\u00e1\u0161\u0165 \u00fa\u010dinn\u00fd na z\u00edskavanie zdie\u013ean\u00ed a lajkov v soci\u00e1lnych m\u00e9di\u00e1ch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/sk\/su-wordpress-stranky-dobre-pre-seo\/\">WordPress<\/a> umo\u017e\u0148uje \u013eahko prida\u0165 widgety soci\u00e1lnych m\u00e9di\u00ed na va\u0161u webov\u00fa str\u00e1nku, tak\u017ee ich pou\u017eite a nezabudnite <a href=\"https:\/\/seo.london\/sk\/co-sa-pytat-seo-konzultantov\/\">op\u00fdtajte sa<\/a> za zdie\u013eania a lajky na va\u0161ich pr\u00edspevkoch.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1ver&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bez oh\u013eadu na to, \u010di ste bloger, ktor\u00fd si buduje sledovanos\u0165, alebo firma, ktor\u00e1 sa sna\u017e\u00ed z\u00edska\u0165 z\u00e1kazn\u00edkov, je d\u00f4le\u017eit\u00e9 vedie\u0165, ako spr\u00e1vne robi\u0165 marketing obsahu. Tieto \u00fa\u010dinn\u00e9 strat\u00e9gie v\u00e1m pom\u00f4\u017eu z\u00edska\u0165 viac n\u00e1v\u0161tev, udr\u017ea\u0165 si pozornos\u0165 publika a za\u010da\u0165 st\u00fapa\u0165 v rebr\u00ed\u010dku Google. Vyu\u017eite ich a sledujte, ako sa va\u0161a str\u00e1nka rozbehne.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing obsahu je sp\u00f4sob \u010d\u00edslo jeden, ako zlep\u0161i\u0165 svoje organick\u00e9 poz\u00edcie vo vyh\u013ead\u00e1van\u00ed. To v\u0161ak neznamen\u00e1 len blogovanie \u010dohoko\u013evek. Na\u0161\u0165astie existuje hromada v\u00fdskumov, ktor\u00e9 v\u00e1m poradia, ako robi\u0165 obsahov\u00fd marketing spr\u00e1vne.  Vysokokvalitn\u00fd, relevantn\u00fd obsah zameran\u00fd na konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 zabezpe\u010d\u00ed r\u00fdchly rast va\u0161ich poz\u00edci\u00ed vo vyh\u013ead\u00e1van\u00ed, a \u010d\u00edm viac ho vytvor\u00edte, t\u00fdm lep\u0161ie. Ak chcete [...]<\/p>","protected":false},"author":6,"featured_media":16786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Tips To Improve Your SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"Content marketing is the number-one way to improve your organic search rankings. That doesn&#039;t mean just blogging anything. Fortunately, there are heaps of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Tips To Improve Your SEO\" \/>\n<meta property=\"og:description\" content=\"Content marketing is the number-one way to improve your organic search rankings. That doesn&#039;t mean just blogging anything. Fortunately, there are heaps of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-19T13:18:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T09:46:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/02\/Content-Marketing-Tips-To-Improve-Your-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tipy pre obsahov\u00fd marketing na zlep\u0161enie SEO - SEO.London","description":"Marketing obsahu je sp\u00f4sob \u010d\u00edslo jeden, ako zlep\u0161i\u0165 svoje organick\u00e9 poz\u00edcie vo vyh\u013ead\u00e1van\u00ed. To v\u0161ak neznamen\u00e1 len blogovanie \u010dohoko\u013evek. Na\u0161\u0165astie existuje hromada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/sk\/tipy-pre-obsahovy-marketing-na-zlepsenie-seo\/","og_locale":"sk_SK","og_type":"article","og_title":"Content Marketing Tips To Improve Your SEO","og_description":"Content marketing is the number-one way to improve your organic search rankings. That doesn't mean just blogging anything. 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