{"id":16421,"date":"2022-01-16T15:42:59","date_gmt":"2022-01-16T15:42:59","guid":{"rendered":"https:\/\/seo.london\/?p=16421"},"modified":"2022-12-28T09:50:09","modified_gmt":"2022-12-28T09:50:09","slug":"konecny-sprievodca-pisanim-alt-tagov-obrazkov","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/","title":{"rendered":"Ultimate Alt Image Tag Writing Guide"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Najlep\u0161ie <a href=\"https:\/\/seo.london\/sk\/ako-pisat-clanky-optimalizovane-pre-seo\/\">\u010dl\u00e1nky<\/a><strong> <\/strong>ke\u010f blogujete, vytv\u00e1rate \u010dl\u00e1nky pre <a href=\"https:\/\/seo.london\/sk\/prinutit-google-aby-vo-vysledkoch-vyhladavania-zobrazoval-datum-vydania\/\">publik\u00e1cia<\/a>, alebo len chcete, aby va\u0161a webov\u00e1 str\u00e1nka vyzerala lep\u0161ie ako t\u00e1 konkuren\u010dn\u00e1, mus\u00edte pou\u017ei\u0165 <a href=\"https:\/\/seo.london\/sk\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a>. Obr\u00e1zky na svojich webov\u00fdch str\u00e1nkach umiestnite tak, \u017ee pou\u017eijete zna\u010dky alt obr\u00e1zkov, zn\u00e1me aj ako alt text obr\u00e1zku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edvanie str\u00e1nky <a href=\"https:\/\/seo.london\/sk\/alt-tagy-obrazkov-pre-seo\/\">alt tag<\/a> <a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a> je jedn\u00fdm zo sp\u00f4sobov, ako optimalizova\u0165 svoje webov\u00e9 str\u00e1nky a umo\u017eni\u0165 <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a> motory pri hodnoten\u00ed va\u0161ej str\u00e1nky. Na <a href=\"https:\/\/seo.london\/sk\/mozem-sa-naucit-seo-sam\/\">nau\u010di\u0165 sa<\/a> viac o tom, ako pou\u017e\u00edva\u0165 alt tag <a href=\"https:\/\/seo.london\/sk\/co-je-optimalizacia-obrazu-v-seo\/\">Image SEO<\/a> strat\u00e9gie lep\u0161ie, sta\u010d\u00ed pokra\u010dova\u0165 v \u010d\u00edtan\u00ed n\u00e1\u0161ho \u010dl\u00e1nku. Poskytne v\u00e1m inform\u00e1cie, ktor\u00e9 chcete vedie\u0165, aby ste mohli ma\u0165 lep\u0161ie umiestnenie a vyu\u017e\u00edva\u0165 svoje obr\u00e1zky na dosiahnutie lep\u0161\u00edch v\u00fdsledkov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-alt-text\"><\/span>\u010co je Alt Text?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#what-is-alt-text\" title=\"\u010co je Alt Text?\">\u010co je Alt Text?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#why-wont-images-load\" title=\"Pre\u010do sa nena\u010d\u00edtaj\u00fa obr\u00e1zky?\">Pre\u010do sa nena\u010d\u00edtaj\u00fa obr\u00e1zky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#4-reasons-alt-text-is-so-important\" title=\"4 d\u00f4vody, pre\u010do je Alt Text tak\u00fd d\u00f4le\u017eit\u00fd\">4 d\u00f4vody, pre\u010do je Alt Text tak\u00fd d\u00f4le\u017eit\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#how-to-add-alt-tags-to-your-web-pages\" title=\"Ako prida\u0165 zna\u010dky Alt na webov\u00e9 str\u00e1nky?\">Ako prida\u0165 zna\u010dky Alt na webov\u00e9 str\u00e1nky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#3-ways-your-alt-text-can-miss-its-mark\" title=\"3 sp\u00f4soby, ako m\u00f4\u017ee v\u00e1\u0161 Alt Text strati\u0165 svoj v\u00fdznam\">3 sp\u00f4soby, ako m\u00f4\u017ee v\u00e1\u0161 Alt Text strati\u0165 svoj v\u00fdznam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#1-keywords-are-not-always-good\" title=\"1. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 nie s\u00fa v\u017edy dobr\u00e9\">1. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 nie s\u00fa v\u017edy dobr\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#2-detail-is-not-always-specific-enough\" title=\"2. Detaily nie s\u00fa v\u017edy dostato\u010dne konkr\u00e9tne\">2. Detaily nie s\u00fa v\u017edy dostato\u010dne konkr\u00e9tne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#3-specificity-is-hampered-by-a-lack-of-details\" title=\"3. \u0160pecifickos\u0165 je obmedzen\u00e1 nedostatkom podrobnost\u00ed\">3. \u0160pecifickos\u0165 je obmedzen\u00e1 nedostatkom podrobnost\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#alt-tag-best-practices-and-tips\" title=\"Alt Tag Najlep\u0161ie postupy a tipy\">Alt Tag Najlep\u0161ie postupy a tipy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#the-content-for-an-alt-tag\" title=\"Obsah pre zna\u010dku Alt\">Obsah pre zna\u010dku Alt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#is-lazy-loading-ideal-for-alt-texts\" title=\"Je Lazy Loading ide\u00e1lny pre Alt Texts\">Je Lazy Loading ide\u00e1lny pre Alt Texts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#are-alt-tags-and-title-tags-the-same\" title=\"S\u00fa zna\u010dky Alt a Title Tag rovnak\u00e9?\">S\u00fa zna\u010dky Alt a Title Tag rovnak\u00e9?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#adding-alt-text-to-your-web-pages\" title=\"Prid\u00e1vanie textu Alt na webov\u00e9 str\u00e1nky\">Prid\u00e1vanie textu Alt na webov\u00e9 str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/#conclusion\" title=\"Z\u00e1ver\">Z\u00e1ver<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Alt-text sa naz\u00fdva aj alt tagy alebo alt descriptions a jeho jedinou \u00falohou je poskytn\u00fa\u0165 riadok textu opisuj\u00faceho obr\u00e1zok, ktor\u00fd m\u00e1 by\u0165 umiestnen\u00fd na va\u0161ej webovej lokalite. Ke\u010f sa v\u00e1\u0161 obr\u00e1zok nezobraz\u00ed, tento text bude na jeho mieste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00fdm z \u00fa\u010delov obr\u00e1zku alt je pom\u00f4c\u0165 zrakovo postihnut\u00e9mu pou\u017e\u00edvate\u013eovi po\u010d\u00edta\u010da pou\u017e\u00edva\u0165 <a href=\"https:\/\/libguides.csu.edu.au\/screenreaders\/Tools_for_screen_reading#:~:text=Tools%20for%20screen%20reading%201%20Job%20Access%20With,macOS%205%20Adobe%20Digital%20Editions%206%20Adobe%20Reader\">n\u00e1stroje na \u010d\u00edtanie obrazovky<\/a> z\u00edska\u0165 <a href=\"https:\/\/seo.london\/sk\/ako-prist-s-napadmi-na-blog\/\">n\u00e1pad<\/a> z <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a> v\u00e1\u0161 obr\u00e1zok vyzer\u00e1 ako. Navy\u0161e to pom\u00e1ha vyh\u013ead\u00e1va\u010dom <a href=\"https:\/\/seo.london\/sk\/jetoctopus\/\">plazi\u0165 sa<\/a> lep\u0161ie a umiestni\u0165 viac <a href=\"https:\/\/seo.london\/sk\/ako-presny-je-semrush\/\">presn\u00e9<\/a> umiestnenie na va\u0161ej webovej str\u00e1nke alebo webovej lokalite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In\u00fdmi slovami, ke\u010f chcete lep\u0161ie zvidite\u013eni\u0165, mus\u00edte pou\u017ei\u0165 text alt. <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a> spr\u00e1vnym sp\u00f4sobom. Pom\u00e1ha tie\u017e poskytova\u0165 v\u00e4\u010d\u0161iu hodnotu va\u0161ej webovej str\u00e1nke a \u010fal\u0161ie. Alt text alebo alt tag je v\u0161etko o obr\u00e1zku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-wont-images-load\"><\/span>Pre\u010do sa nena\u010d\u00edtaj\u00fa obr\u00e1zky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nie je to v\u017edy <a href=\"https:\/\/seo.london\/sk\/zle-pre-seo\/\">zl\u00e9<\/a> chyba alt tagu. Existuj\u00fa aj in\u00e9 d\u00f4vody, pre\u010do sa obr\u00e1zok nezobraz\u00ed a \u010ditate\u013e namiesto neho vid\u00ed len text alt. Medzi tieto d\u00f4vody patria okrem in\u00e9ho tieto:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Pou\u017e\u00edvate\u013e m\u00e1 slab\u00fd sign\u00e1l Wi-Fi alebo modem<\/li>\n\n\n\n<li>Vo va\u0161om texte je nefunk\u010dn\u00fd odkaz na obr\u00e1zok<\/li>\n\n\n\n<li>Ve\u013ekos\u0165 obr\u00e1zka je pr\u00edli\u0161 ve\u013ek\u00e1 pre ich syst\u00e9m<\/li>\n\n\n\n<li>Bol pou\u017eit\u00fd nespr\u00e1vny n\u00e1zov s\u00faboru<\/li>\n\n\n\n<li>Pou\u017e\u00edvate\u013e pou\u017e\u00edva \u010d\u00edta\u010dku obrazovky<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Spr\u00e1vne zobrazenie obr\u00e1zku je pre \u010ditate\u013eov va\u0161ich webov\u00fdch str\u00e1nok ve\u013emi d\u00f4le\u017eit\u00e9, preto\u017ee m\u00f4\u017eu pochopi\u0165 va\u0161e <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a> ove\u013ea lep\u0161ie. Obr\u00e1zky s\u00fa hodn\u00e9 tis\u00edcov slov a pom\u00f4\u017eu v\u00e1m vyjadri\u0165 v\u00e1\u0161 n\u00e1zor stru\u010dnej\u0161ie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-reasons-alt-text-is-so-important\"><\/span>4 d\u00f4vody, pre\u010do je Alt Text tak\u00fd d\u00f4le\u017eit\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je mo\u017en\u00e9 ponecha\u0165 pole s textom alt pr\u00e1zdne, ale nie je to ve\u013emi dobr\u00e1 mo\u017enos\u0165, ke\u010f sa sna\u017e\u00edte <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> a z\u00edska\u0165 \u010ditate\u013eov. Nasleduj\u00face 4 d\u00f4vody v\u00e1m povedia, pre\u010do je d\u00f4le\u017eit\u00e9 spr\u00e1vne vyplni\u0165 toto pol\u00ed\u010dko:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Neostali ste na pr\u00e1zdnom mieste. Text sa zobraz\u00ed, ke\u010f sa obr\u00e1zok nena\u010d\u00edta.<\/li>\n\n\n\n<li>Text alt zlep\u0161uje pr\u00edstupnos\u0165 a umo\u017e\u0148uje zrakovo postihnut\u00fdm pou\u017e\u00edvate\u013eom po\u010du\u0165 opis obr\u00e1zka. Ide o d\u00f4le\u017eit\u00fa s\u00fa\u010das\u0165 webov\u00fdch n\u00e1vrhov vhodn\u00fdch pre SEO.<\/li>\n\n\n\n<li>Je to <a href=\"https:\/\/seo.london\/sk\/ako-si-vybrat-dobru-seo-spolocnost\/\">dobr\u00e9 SEO<\/a> praxi, preto\u017ee pom\u00e1ha vyh\u013ead\u00e1va\u010dom zaradi\u0165 va\u0161u webov\u00fa str\u00e1nku a pochopi\u0165, \u010do m\u00e1 obr\u00e1zok spolo\u010dn\u00e9 s va\u0161\u00edm obsahom.<\/li>\n\n\n\n<li>Ke\u010f pou\u017eijete obr\u00e1zok ako odkaz, text sa stane <a href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/\">text kotvy<\/a>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch prvkov spr\u00e1vneho pou\u017e\u00edvania textu alt je, \u017ee umo\u017e\u0148ujete vyh\u013ead\u00e1va\u010dom pomocou algoritmov obr\u00e1zkov zisti\u0165, o \u010dom v\u00e1\u0161 obr\u00e1zok je. Text je ve\u013ek\u00fdm vod\u00edtkom pre t\u00fato identifik\u00e1ciu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zd\u00e1 sa, \u017ee spolo\u010dnos\u0165 Google dok\u00e1\u017ee hodnoti\u0165 webov\u00e9 str\u00e1nky v\u00fdlu\u010dne na z\u00e1klade textu alt pou\u017eit\u00e9ho na webovej str\u00e1nke. Pr\u00e1ve tu chcete prirodzene pou\u017e\u00edva\u0165 svoj <a href=\"https:\/\/seo.london\/sk\/klucove-slova-seo\/\">K\u013e\u00fa\u010dov\u00e9 slov\u00e1 SEO<\/a>. Uistite sa v\u0161ak, \u017ee postupujete pod\u013ea vy\u0161\u0161ie uveden\u00fdch pokynov, aby ste do textu alt nenaplnili pr\u00edli\u0161 ve\u013ea k\u013e\u00fa\u010dov\u00fdch slov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak chcete, aby sa va\u0161e obr\u00e1zky umiest\u0148ovali na vysok\u00fdch poz\u00edci\u00e1ch v slu\u017ebe Google, mali by ste sa riadi\u0165 nasleduj\u00facimi \u0161tyrmi tipmi:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Pou\u017e\u00edvanie zmyslupln\u00e9ho obsahu textu alt<\/li>\n\n\n\n<li>Uistite sa, \u017ee obr\u00e1zky s\u00fa na t\u00fdch str\u00e1nkach, ktor\u00e9 obsahuj\u00fa relevantn\u00fd obsah.<\/li>\n\n\n\n<li>Uistite sa, \u017ee pou\u017e\u00edvate vysokokvalitn\u00e9 obr\u00e1zky<\/li>\n\n\n\n<li>Pou\u017e\u00edvajte dobr\u00e9 a zmyslupln\u00e9 n\u00e1zvy s\u00faborov<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-add-alt-tags-to-your-web-pages\"><\/span>Ako prida\u0165 zna\u010dky Alt na webov\u00e9 str\u00e1nky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zvy\u010dajne obsah <a href=\"https:\/\/seo.london\/sk\/sluzby-riadenia-seo\/\">mana\u017ement<\/a> syst\u00e9my ako napr. <a href=\"https:\/\/www.hubspot.com\/\">Hubspot<\/a> alebo <a href=\"https:\/\/wordpress.com\/\">WordPress<\/a> maj\u00fa \u013eahko upravite\u013en\u00e9 form\u00e1ty. Prechod na spr\u00e1vnu edita\u010dn\u00fa obrazovku a vyskakovacie okno trv\u00e1 len nieko\u013eko sek\u00fand. Odtia\u013e sta\u010d\u00ed prida\u0165 text na spr\u00e1vne miesta, klikn\u00fa\u0165 na tla\u010didlo Ulo\u017ei\u0165 a je hotovo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edvatelia slu\u017eby Hubspot musia klikn\u00fa\u0165 na obr\u00e1zok a potom na ikonu \u00faprav, aby sa dostali na vyskakovacie okno. Po jej zobrazen\u00ed prid\u00e1te text do po\u013ea alt text, ktor\u00e9 sa zvy\u010dajne nach\u00e1dza v dolnej \u010dasti obrazovky, a text sa automaticky vlo\u017e\u00ed do k\u00f3du HTML.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress sa zd\u00e1 by\u0165 e\u0161te jednoduch\u0161\u00ed na \u00fapravu obr\u00e1zkov. Op\u00e4\u0165 mus\u00edte klikn\u00fa\u0165 na obr\u00e1zok <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> otvor\u00ed kartu bloku v bo\u010dnom paneli ved\u013ea obr\u00e1zka. Prejdite do po\u013ea ozna\u010den\u00e9ho ako alt text a pridajte svoj text. Kliknite na tla\u010didlo aktualizova\u0165 a je to hotov\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri aktualiz\u00e1cii a \u00faprav\u00e1ch dbajte na to, aby ste boli ve\u013emi konkr\u00e9tni a opisn\u00ed. Mus\u00edte sa v\u0161ak uisti\u0165, \u017ee v\u00e1\u0161 alt text opisuje kontext obr\u00e1zka, inak sa v\u00e1\u0161 obr\u00e1zok m\u00f4\u017ee min\u00fa\u0165 \u00fa\u010dinkom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-ways-your-alt-text-can-miss-its-mark\"><\/span>3 sp\u00f4soby, ako m\u00f4\u017ee v\u00e1\u0161 Alt Text strati\u0165 svoj v\u00fdznam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-keywords-are-not-always-good\"><\/span><strong>1. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 nie s\u00fa v\u017edy dobr\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ak do textu alt napch\u00e1te pr\u00edli\u0161 ve\u013ea k\u013e\u00fa\u010dov\u00fdch slov, nebudete prezentova\u0165 ve\u013emi dobr\u00fd obr\u00e1zok. Vynech\u00e1te kontext a budete ma\u0165 pr\u00edli\u0161 ve\u013ea zbyto\u010dn\u00fdch inform\u00e1ci\u00ed. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 s\u00fa d\u00f4le\u017eit\u00e9, ale pr\u00edli\u0161 ve\u013ea ich odr\u00e1dza vyh\u013ead\u00e1va\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak to urob\u00edte, s\u0165a\u017e\u00edte vyh\u013ead\u00e1va\u010dom pochopi\u0165, ako tento obr\u00e1zok s\u00favis\u00ed so zvy\u0161kom obsahu. Toto nepochopenie m\u00f4\u017ee po\u0161kodi\u0165 va\u0161e potenci\u00e1lne umiestnenie, ke\u010f pou\u017eijete <a href=\"https:\/\/www.wordstream.com\/long-tail-keywords\">dlh\u00e9 chvostov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V pr\u00edpade spolo\u010dnosti Google v\u00e1m tie\u017e m\u00f4\u017ee vznikn\u00fa\u0165 <a href=\"https:\/\/seo.london\/sk\/trest-od-spolocnosti-google\/\">trest<\/a> ktor\u00e9 nikto nechce dosta\u0165.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-detail-is-not-always-specific-enough\"><\/span><strong>2. Detaily nie s\u00fa v\u017edy dostato\u010dne konkr\u00e9tne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4\u017eete ma\u0165 alt text, ktor\u00fd hovor\u00ed, \u017ee hr\u00e1\u010d baseballu sa oh\u00e1\u0148a lopti\u010dkou na baseballovom ihrisku. Hoci to m\u00f4\u017ee by\u0165 pre niektor\u00fdch \u013eud\u00ed dostato\u010dne podrobn\u00e9 a opisn\u00e9, pre vyh\u013ead\u00e1va\u010de to nie je dos\u0165 dobr\u00e9 na to, aby sa dobre umiestnil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoci obr\u00e1zok zobrazuje hr\u00e1\u010da baseballu, ktor\u00fd sa oh\u00e1\u0148a bejzbalovou lopti\u010dkou, existuj\u00fa lep\u0161ie \u0161pecifik\u00e1, ktor\u00e9 mo\u017eno pou\u017ei\u0165, aby vyh\u013ead\u00e1va\u010d pochopil, ako obr\u00e1zok s\u00favis\u00ed s obsahom \u010dl\u00e1nku alebo webovej str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lep\u0161\u00ed text by znel napr\u00edklad Willie Mays z t\u00edmu San Francisco Giants odpaluje loptu v Candlestick Parku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-specificity-is-hampered-by-a-lack-of-details\"><\/span><strong>3. \u0160pecifickos\u0165 je obmedzen\u00e1 nedostatkom podrobnost\u00ed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00fa texty alt a predmety obr\u00e1zkov, ktor\u00e9 poskytuj\u00fa dostato\u010dn\u00fd kontext na spresnenie. Ale nie v\u0161etky obr\u00e1zky s\u00fa tak\u00e9. Niektor\u00e9 s\u00fa ve\u013emi v\u0161eobecn\u00e9 a neobsahuj\u00fa men\u00e1 os\u00f4b, n\u00e1zvy miest a podobne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namiesto toho, aby ste povedali \u017eena, ktor\u00e1 ukazuje na obrazovku po\u010d\u00edta\u010da, ke\u010f \u013eudia pou\u017e\u00edvaj\u00fa po\u010d\u00edta\u010d a in\u00e1 osoba ukazuje na monitor, m\u00f4\u017eete pou\u017ei\u0165 kontext na spresnenie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text alt by mohol znie\u0165 napr\u00edklad takto: U\u010dite\u013eka po\u010d\u00edta\u010da ukazuje na obrazovku po\u010d\u00edta\u010da svojho \u0161tudenta. Z\u00edskate tak kontext aj konkr\u00e9tnos\u0165, ktor\u00e9 vyh\u013ead\u00e1va\u010de ob\u013eubuj\u00fa. Alebo m\u00f4\u017eete \u00eds\u0165 o krok \u010falej a poveda\u0165- u\u010dite\u013e po\u010d\u00edta\u010da pou\u017e\u00edva po\u010d\u00edta\u010dov\u00e9 programy na v\u00fdu\u010dbu \u0161tudenta po\u010d\u00edta\u010dovej triedy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text alt mus\u00ed by\u0165 konkr\u00e9tny, mus\u00ed sa \u010do najpodrobnej\u0161ie vz\u0165ahova\u0165 na kontext obr\u00e1zka. \u010c\u00edm viac detailov uvediete, t\u00fdm lep\u0161ia bude SEO optimaliz\u00e1cia v\u00e1\u0161ho alt tagu pre obr\u00e1zky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mus\u00edte by\u0165 leniv\u00ed, ke\u010f <a href=\"https:\/\/seo.london\/sk\/ako-napisat-seo-optimalizovany-blog\/\">p\u00edsanie<\/a> a jednoducho nap\u00ed\u0161te to, \u010do vidia v\u0161etci. Pozrite sa na obr\u00e1zok bli\u017e\u0161ie a zistite, \u010di z neho m\u00f4\u017eete vytiahnu\u0165 viac detailov, ktor\u00e9 v\u00e1m pom\u00f4\u017eu by\u0165 konkr\u00e9tnej\u0161\u00ed a zv\u00fd\u0161i\u0165 va\u0161e hodnotenie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"alt-tag-best-practices-and-tips\"><\/span>Alt Tag Najlep\u0161ie postupy a tipy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na z\u00edskanie spr\u00e1vnych inform\u00e1ci\u00ed z obr\u00e1zka je potrebn\u00fd cvik. Mus\u00edte h\u013eada\u0165 tie ind\u00edcie, ktor\u00e9 v\u00e1s upozornia na \u0161pecifik\u00e1, v\u010faka ktor\u00fdm bude v\u00e1\u0161 alt text e\u0161te lep\u0161\u00ed, ako bol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u010f p\u00ed\u0161ete pre optimaliz\u00e1ciu alt tagu, mali by ste zv\u00e1\u017ei\u0165 pou\u017eitie nasleduj\u00facich tipov pre osved\u010den\u00e9 postupy alt tagu:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><em><strong>Bu\u010fte konkr\u00e9tny a opisn\u00fd<\/strong><\/em>- Nep\u00ed\u0161te len o v\u0161eobecnej t\u00e9me. Vytiahnite z obr\u00e1zka \u010do najviac podrobnost\u00ed, ktor\u00e9 poskytn\u00fa \u0161pecifik\u00e1 a bud\u00fa opisn\u00e9. Chcete by\u0165 \u010do najkonkr\u00e9tnej\u0161\u00ed bez toho, aby ste to preh\u00e1\u0148ali. Ak chcete svoj text dvakr\u00e1t skontrolova\u0165, dokon\u010dite vetu, pre\u010d\u00edtajte si ju a potom si sk\u00faste obr\u00e1zok predstavi\u0165 bez pomoci samotn\u00e9ho obr\u00e1zka. Zistite, \u010di m\u00e1te jasn\u00fa predstavu o tom, o \u010dom obr\u00e1zok je.<br><\/li>\n\n\n\n<li><em><strong>Nep\u00ed\u0161te knihu<\/strong><\/em>- Text alt by mal by\u0165 \u010do najkrat\u0161\u00ed. Nie je potrebn\u00e9 p\u00edsa\u0165 dlh\u00fd odsek alebo opis v rozsahu knihy. Va\u0161a cie\u013eov\u00e1 d\u013a\u017eka by mala by\u0165 100 a\u017e 125 znakov, nie viac. Niektor\u00e9 \u010d\u00edta\u010dky obrazovky nedok\u00e1\u017eu pre\u010d\u00edta\u0165 viac ako 125 znakov<br><\/li>\n\n\n\n<li><em><strong>Vyhnite sa opakovaniu<\/strong><\/em>- Nie je potrebn\u00e9 by\u0165 zbyto\u010dn\u00fd ani uv\u00e1dza\u0165 slov\u00e1, ktor\u00e9 nie s\u00fa potrebn\u00e9. Niektor\u00e9 z t\u00fdchto nepotrebn\u00fdch slov s\u00fa \"photo of\" alebo \"image of\" a podobne. Udr\u017eujte svoj text spr\u00e1vny a neopakujte to, \u010do u\u017e v\u0161etci poznaj\u00fa. Slov\u00e1, ktor\u00e9 s\u00fa u\u017e nazna\u010den\u00e9, nemus\u00edte do svojho textu zahrn\u00fa\u0165.<br><\/li>\n\n\n\n<li><em><strong>Prirodzen\u00e9 pou\u017e\u00edvanie k\u013e\u00fa\u010dov\u00fdch slov<\/strong><\/em>- Pou\u017eitie k\u013e\u00fa\u010dov\u00fdch slov je v poriadku, len nimi nezap\u013a\u0148ajte text. Uistite sa, \u017ee ste zv\u00e1\u017eili svoje cie\u013eov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a to, ako sa bud\u00fa hodi\u0165 k obsahu webovej str\u00e1nky a k obr\u00e1zku. Je \u013eah\u0161ie by\u0165 prirodzen\u00fd, ke\u010f <a href=\"https:\/\/seo.london\/sk\/seo-pre-fotografov\/\">foto<\/a> zodpoved\u00e1 obsahu webovej str\u00e1nky.<br><\/li>\n\n\n\n<li><em><strong>Spr\u00e1vne pou\u017e\u00edvanie k\u013e\u00fa\u010dov\u00fdch slov<\/strong><\/em>- In\u00fdmi slovami, nenap\u013a\u0148ajte text k\u013e\u00fa\u010dov\u00fdmi slovami. Ak prepln\u00edte alt text v\u00e4\u010d\u0161\u00edm mno\u017estvom k\u013e\u00fa\u010dov\u00fdch slov, ako je potrebn\u00e9, m\u00f4\u017eete po\u0161kodi\u0165 svoje umiestnenie a strat\u00e9giu SEO. pou\u017eite ich v spr\u00e1vnom \u010dase a v spr\u00e1vnom mno\u017estve.<br><\/li>\n\n\n\n<li><em><strong>Vyhnite sa pou\u017e\u00edvaniu obr\u00e1zkov nad textom<\/strong><\/em>- \u00da\u010delom textu je pom\u00f4c\u0165 \u010d\u00edta\u010dk\u00e1m obrazovky pochopi\u0165 obr\u00e1zok. Neporozumej\u00fa obr\u00e1zku, ak pou\u017eijete obr\u00e1zok namiesto textu alebo s textom vo vn\u00fatri obr\u00e1zka. text je text a tak to aj zostane.<br><\/li>\n\n\n\n<li><em><strong>Dr\u017ete sa svojho cie\u013ea<\/strong><\/em>- Cie\u013eom je \u010do najlep\u0161ie op\u00edsa\u0165 obr\u00e1zok, aby t\u00ed, ktor\u00ed ho nevidia, mohli pochopi\u0165, \u010do sa na \u0148om nach\u00e1dza. P\u00ed\u0161te alt tagy s oh\u013eadom na skuto\u010dn\u00fdch \u013eud\u00ed, nie len na strat\u00e9gie SEO alebo vyh\u013ead\u00e1va\u010de.<br><\/li>\n\n\n\n<li><strong><em>Vyhnite sa pou\u017e\u00edvaniu \u00favodzoviek<\/em><\/strong>- Je mo\u017en\u00e9, \u017ee \u010fal\u0161ie \u00favodzovky m\u00f4\u017eu sp\u00f4sobi\u0165 preru\u0161enie funkcie HTML. Syst\u00e9m u\u017e pou\u017e\u00edva vlastn\u00e9 hrub\u00e9 \u00favodzovky na ozna\u010denie za\u010diatku a konca v\u00e1\u0161ho textu.<br><\/li>\n\n\n\n<li><strong><em>Obr\u00e1zky funguj\u00fa ako tla\u010didl\u00e1<\/em><\/strong>- Ak tak urobia, mali by ste uvies\u0165 text alt, ktor\u00fd hovor\u00ed o \u00fa\u010dele dan\u00e9ho obr\u00e1zka. Text alt m\u00f4\u017ee by\u0165 jednoduch\u00fd, napr\u00edklad \"submit\", \"search\" alebo \"apply now\".<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">10. <strong><em>Vykonajte test<\/em><\/strong> - Ak sa chcete uisti\u0165, \u017ee m\u00e1te v texte alt v\u0161etko spr\u00e1vne, otestujte ho. Chcete sa uisti\u0165, \u017ee v\u0161etko funguje pod\u013ea pl\u00e1nu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-content-for-an-alt-tag\"><\/span>Obsah pre zna\u010dku Alt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ako ste sa pr\u00e1ve nau\u010dili, mali by ste by\u0165 \u010do najkonkr\u00e9tnej\u0161\u00ed, pokia\u013e ide o obr\u00e1zok, bez toho, aby ste boli pr\u00edli\u0161 rozvl\u00e1\u010dn\u00ed. Pokia\u013e sa p\u00edsanie textu alt v bl\u00edzkej bud\u00facnosti nezmen\u00ed <a href=\"https:\/\/seo.london\/sk\/trendy-v-seo\/\">bud\u00facnos\u0165<\/a>, nem\u00e1te \u017eiadne obmedzenia t\u00fdkaj\u00face sa toho, \u010do m\u00f4\u017eete nap\u00edsa\u0165 do po\u013ea alt tag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ste <a href=\"https:\/\/seo.london\/sk\/bezplatny-softver-seo\/\">zadarmo<\/a> pou\u017ei\u0165 \u013eubovo\u013en\u00fd po\u010det slov, \u013eubovo\u013en\u00e9 slov\u00e1 a podobne. Ke\u010f v\u0161ak tieto slov\u00e1 pou\u017eijete, uistite sa, \u017ee opisuj\u00fa fotografiu, ktor\u00fa pou\u017e\u00edvate. M\u00e1te v\u0161ak aj slobodu NEP\u00cdSA\u0164 do textu alt ni\u010d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak sa nepou\u017e\u00edva \u017eiadny obr\u00e1zok a chcete len vlo\u017ei\u0165 pr\u00e1zdne miesto, je mo\u017en\u00e9 ho ponecha\u0165 pr\u00e1zdne. Okrem toho m\u00f4\u017eete pou\u017ei\u0165 len 2 slov\u00e1, ak si obr\u00e1zok vy\u017eaduje stru\u010dnos\u0165. Jedin\u00e9, ako vyzer\u00e1 pr\u00e1zdny tag alt, je alt = \"\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00fdm zo z\u00e1kladn\u00fdch prvkov, ktor\u00fd by ste mali zv\u00e1\u017ei\u0165, je centr\u00e1lna <a href=\"https:\/\/seo.london\/sk\/co-su-meta-klucove-slova\/\">k\u013e\u00fa\u010dov\u00e9 slovo<\/a> pre <a href=\"https:\/\/seo.london\/sk\/co-su-vstupne-stranky-a-preco-su-dolezite\/\">vstupn\u00e1 str\u00e1nka<\/a>. Je to d\u00f4le\u017eit\u00e9 pravidlo, ktor\u00e9 treba dodr\u017eiava\u0165, a uvedenie hlavn\u00e9ho k\u013e\u00fa\u010dov\u00e9ho slova len pom\u00e1ha optimaliz\u00e1cii a hodnoteniu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri pou\u017e\u00edvan\u00ed k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 uv\u00e1dzate v texte, bu\u010fte v\u017edy prirodzen\u00ed. Vyn\u00faten\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 obr\u00e1zku nepom\u00f4\u017eu a va\u0161a webov\u00e1 str\u00e1nka nebude vyzera\u0165 tak dobre. Text mus\u00ed vytv\u00e1ra\u0165 relevantnos\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u017e\u0161ie s\u00fa uveden\u00e9 tie pozit\u00edvne vlastnosti, ktor\u00e9 by v\u00e1\u0161 text alt mal ma\u0165:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>V\u017edy p\u00ed\u0161te prirodzene, \u010di u\u017e pou\u017e\u00edvate k\u013e\u00fa\u010dov\u00e9 slov\u00e1 alebo nie<\/li>\n\n\n\n<li>Nevyp\u013a\u0148ajte text k\u013e\u00fa\u010dov\u00fdmi slovami, ale pou\u017e\u00edvajte ich rozumne<\/li>\n\n\n\n<li>Uistite sa, \u017ee text opisuje obsah a vizu\u00e1lne aspekty fotografie<\/li>\n\n\n\n<li>Text mus\u00ed opisova\u0165 \u00fa\u010del obr\u00e1zka a d\u00f4vod, pre\u010do sa nach\u00e1dza na webovej str\u00e1nke.<\/li>\n\n\n\n<li>Text mus\u00ed ma\u0165 pre webov\u00fa str\u00e1nku pridan\u00fa hodnotu. Je to pre pohodlie pou\u017e\u00edvate\u013ea a na \u00fa\u010dely vyh\u013ead\u00e1va\u010dov<\/li>\n\n\n\n<li>Text mus\u00ed vytv\u00e1ra\u0165 v\u00fdhody pre webov\u00fa str\u00e1nku a jej pr\u00edstupnos\u0165<\/li>\n\n\n\n<li>V\u0161etky zna\u010dky by mali obsahova\u0165 vyh\u013ead\u00e1vacie v\u00fdrazy a k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 pom\u00f4\u017eu vyh\u013ead\u00e1va\u010dom zaradi\u0165 va\u0161u webov\u00fa str\u00e1nku alebo webov\u00e9 s\u00eddlo.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"is-lazy-loading-ideal-for-alt-texts\"><\/span>Je Lazy Loading ide\u00e1lny pre Alt Texts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4\u017ee to by\u0165 pr\u00edjemn\u00fd sp\u00f4sob pomal\u00e9ho na\u010d\u00edtavania obr\u00e1zkov, ale niektor\u00ed \u010dlenovia komunity SEO s t\u00fdmto hodnoten\u00edm nes\u00fahlasia. <a href=\"https:\/\/imagekit.io\/blog\/lazy-loading-images-complete-guide\/#:~:text=What%20is%20Image%20Lazy%20Loading%3F%20Lazy%20Loading%20Images,actually%20needed%2C%20instead%20of%20loading%20them%20up%20front.\">Leniv\u00e9 na\u010d\u00edtanie<\/a> sa obr\u00e1zok na\u010d\u00edta a\u017e vtedy, ke\u010f \u010ditate\u013e webovej str\u00e1nky prejde na obr\u00e1zok. V\u0161etky obr\u00e1zky sa nena\u010d\u00edtaj\u00fa naraz, ale postupne, ako n\u00e1v\u0161tevn\u00edk \u010d\u00edta va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ob\u00e1vaj\u00fa sa, \u017ee <a href=\"https:\/\/seo.london\/sk\/ako-pouzivat-subor-robots-txt-v-seo\/\">Bot Google<\/a> nedok\u00e1\u017ee pre\u010d\u00edta\u0165 v\u0161etky obr\u00e1zky, ak sa nena\u010d\u00edtaj\u00fa v\u0161etky s\u00fa\u010dasne. Toto riziko m\u00f4\u017eete minimalizova\u0165 t\u00fdm, \u017ee pre v\u0161etky obr\u00e1zky uvediete alt text, preto\u017ee robot Google je schopn\u00fd pre\u010d\u00edta\u0165 alt text aj vtedy, ke\u010f sa obr\u00e1zok nena\u010d\u00edtal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samozrejme, z\u00e1le\u017e\u00ed na va\u0161ich preferenci\u00e1ch a st\u00e1le m\u00f4\u017eete pou\u017e\u00edva\u0165 syst\u00e9m leniv\u00e9ho na\u010d\u00edtania. Nemalo by to po\u0161kodi\u0165 va\u0161e umiestnenie, ale pre istotu sa uistite, \u017ee ka\u017ed\u00fd obr\u00e1zok m\u00e1 pridan\u00fd alt text.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"are-alt-tags-and-title-tags-the-same\"><\/span>S\u00fa zna\u010dky Alt a Title Tag rovnak\u00e9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nie, nie s\u00fa. Rozdiel medzi nimi je v tom, \u017ee ke\u010f kurzorom prejdete na <a href=\"https:\/\/seo.london\/sk\/nazov-stranky-seo\/\">n\u00e1zov<\/a> alebo obr\u00e1zok. Zna\u010dka title zvy\u010dajne podrobnej\u0161ie opisuje odkazy a poskytuje pou\u017e\u00edvate\u013eovi podrobnej\u0161ie inform\u00e1cie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V takom pr\u00edpade pou\u017e\u00edvate\u013e alebo \u010ditate\u013e va\u0161ej webovej str\u00e1nky alt tag be\u017ene nevid\u00ed. Zobrazuje sa len vtedy, ke\u010f sa obr\u00e1zok nena\u010d\u00edta. Taktie\u017e neobsahuje to\u013eko inform\u00e1ci\u00ed ako tag title, ke\u010f sa zobraz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zna\u010dka alt nahrad\u00ed aj zna\u010dku title, ak sa nepou\u017eije. Zobraz\u00ed sa, ke\u010f kurzor nabehne na nadpis namiesto zna\u010dky title. To v\u0161ak neznamen\u00e1, \u017ee tag title nie je tak\u00fd d\u00f4le\u017eit\u00fd. Jeho \u00fa\u010delom je vytvori\u0165 e\u0161te v\u00e4\u010d\u0161iu relevantnos\u0165 obr\u00e1zka a d\u00f4vodu, pre\u010do bol pou\u017eit\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okrem toho poskytuje d\u00f4le\u017eitos\u0165, ktor\u00fa m\u00e1 obr\u00e1zok pre obsah webovej str\u00e1nky. Existoval tag, ktor\u00fd poskytoval e\u0161te viac inform\u00e1ci\u00ed ako alt text a title tag a len <a href=\"https:\/\/mozilla-firefox.en.softonic.com\/\">Firefox<\/a> a \u010fal\u0161ie men\u0161ie prehliada\u010de podporovali <a href=\"https:\/\/www.geeksforgeeks.org\/html-img-longdesc-attribute\/\">longdesc<\/a> zna\u010dka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dokonca aj prehliada\u010d Explorer musel by\u0165 nakonfigurovan\u00fd na \u010d\u00edtanie tohto textu zna\u010dky. Longdesc v\u0161ak u\u017e nie je podporovan\u00fd, ke\u010f sa pou\u017e\u00edva na implement\u00e1ciu webov\u00fdch str\u00e1nok vyu\u017e\u00edvaj\u00facich HTML5. Pri optimaliz\u00e1cii pre vyh\u013ead\u00e1va\u010de sa m\u00f4\u017ee prehliadnu\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak chcete pou\u017ei\u0165 tento dlh\u0161\u00ed text, mus\u00edte ho zvy\u010dajne nap\u00edsa\u0165 ako dokument HTML a pristupova\u0165 k nemu prostredn\u00edctvom odkazu. T\u00fato mo\u017enos\u0165 je st\u00e1le mo\u017en\u00e9 pou\u017ei\u0165, ale m\u00f4\u017ee to trva\u0165 trochu dlh\u0161ie, k\u00fdm ho vyp\u00ed\u0161ete a ulo\u017e\u00edte do zdrojov\u00e9ho textu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Op\u00e4\u0165 by ste museli pos\u00fadi\u0165 t\u00fato mo\u017enos\u0165, aby ste zistili, \u010di je pre v\u00e1s cenn\u00e1 a \u010di v\u00e1m pom\u00f4\u017ee pri hodnoten\u00ed a \u010fal\u0161\u00edch strat\u00e9gi\u00e1ch SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"adding-alt-text-to-your-web-pages\"><\/span>Prid\u00e1vanie textu Alt na webov\u00e9 str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ak chcete n\u00e1js\u0165 dobr\u00fd v\u00fdchodiskov\u00fd bod pre pridanie textu alt na va\u0161u webov\u00fa str\u00e1nku, mali by ste si dobre <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-seo-audit\/\">Audit SEO<\/a> v\u00e1\u0161ho aktu\u00e1lneho obsahu. Tento audit v\u00e1m pom\u00f4\u017ee zisti\u0165, kde pridanie textu alt zlep\u0161\u00ed va\u0161e fotografie a pop\u00ed\u0161e neozna\u010den\u00e9 obr\u00e1zky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4\u017eete sledova\u0165 svoju organick\u00fa n\u00e1v\u0161tevnos\u0165 a zisti\u0165, ako nov\u00e9 zna\u010dky alt zmenili sledovanos\u0165. \u010c\u00edm viac obr\u00e1zkov optimalizujete, t\u00fdm viac sa posiln\u00ed va\u0161a strat\u00e9gia SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u013e\u00fa\u010dom k lep\u0161iemu umiestneniu va\u0161ej webovej str\u00e1nky je uisti\u0165 sa, \u017ee m\u00e1te v obr\u00e1zkoch nain\u0161talovan\u00e9 zna\u010dky alt s najvy\u0161\u0161\u00edm hodnoten\u00edm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1ver<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edvanie zna\u010diek alt bude v porovnan\u00ed s va\u0161ou s\u00fa\u010dasnou situ\u00e1ciou znamena\u0165 zlep\u0161enie. K\u013e\u00fa\u010dom k \u00faspechu je uisti\u0165 sa, \u017ee s\u00fa v s\u00falade s pravidlami op\u00edsan\u00fdmi vy\u0161\u0161ie a maj\u00fa spr\u00e1vnu d\u013a\u017eku. Uistite sa, \u017ee nie s\u00fa dlh\u0161ie ako 125 znakov, aby v\u0161etky \u010d\u00edta\u010dky obrazovky dok\u00e1zali pre\u010d\u00edta\u0165, \u010doho sa obr\u00e1zok t\u00fdka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text tie\u017e nenap\u013a\u0148ajte k\u013e\u00fa\u010dov\u00fdmi slovami, preto\u017ee to zni\u010d\u00ed va\u0161e ciele a mo\u017eno aj va\u0161e umiestnenie. ak sa obr\u00e1zok v\u017edy nena\u010d\u00edta, nemus\u00ed to by\u0165 chyba v\u00e1\u0161ho alt tagu, ale jeden z mnoh\u00fdch \u010fal\u0161\u00edch d\u00f4vodov, pre\u010do sa obr\u00e1zky nedostan\u00fa na obrazovku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161a str\u00e1nka <a href=\"https:\/\/seo.london\/sk\/co-je-hlavnym-cielom-vyhladavaca\/\">cie\u013e<\/a> je by\u0165 \u010do najkonkr\u00e9tnej\u0161\u00ed, s \u010do najlep\u0161\u00edm opisom, a to v\u0161etko v rozsahu do 125 znakov. Nie je to nesplnite\u013en\u00fd sen, ale ve\u013emi dobre dosiahnute\u013en\u00fd cie\u013e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak aj vy m\u00e1te probl\u00e9my s alt textami pre svoje webov\u00e9 str\u00e1nky a potrebujete poradi\u0165, nev\u00e1hajte n\u00e1s kontaktova\u0165.<\/p>","protected":false},"excerpt":{"rendered":"<p>Najlep\u0161ie \u010dl\u00e1nky Ke\u010f blogujete, vytv\u00e1rate \u010dl\u00e1nky na publikovanie alebo len chcete, aby va\u0161a webov\u00e1 str\u00e1nka vyzerala lep\u0161ie ako str\u00e1nka konkurencie, mus\u00edte pou\u017e\u00edva\u0165 obr\u00e1zky. Sp\u00f4sob, ako umiestni\u0165 obr\u00e1zky na svoje webov\u00e9 str\u00e1nky, je pou\u017ei\u0165 zna\u010dky alt obr\u00e1zkov, zn\u00e1me aj ako alt text obr\u00e1zkov. Pou\u017e\u00edvanie alt tagov SEO je jedn\u00fdm zo sp\u00f4sobov, ako [...]<\/p>","protected":false},"author":6,"featured_media":16424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ultimate Alt Image Tag Writing Guide - SEO.London<\/title>\n<meta name=\"description\" content=\"The best articles when you are blogging, creating articles for publication, or just want your website to look better than your competitor\u2019s, you need to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Alt Image Tag Writing Guide\" \/>\n<meta property=\"og:description\" content=\"The best articles when you are blogging, creating articles for publication, or just want your website to look better than your competitor\u2019s, you need to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/konecny-sprievodca-pisanim-alt-tagov-obrazkov\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-16T15:42:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T09:50:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/01\/Ultimate-Alt-Image-Tag-Writing-Guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sprievodca p\u00edsan\u00edm Alt Image Tag - 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