{"id":16132,"date":"2021-12-27T14:14:39","date_gmt":"2021-12-27T14:14:39","guid":{"rendered":"https:\/\/seo.london\/?p=16132"},"modified":"2022-12-28T10:20:12","modified_gmt":"2022-12-28T10:20:12","slug":"prenajom-poradcu-pre-presmerovanie","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/","title":{"rendered":"Pre\u010do by ste si mali naja\u0165 konzultanta pre presmerovanie"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"top-reasons-you-should-hire-a-redirect-consultant\"><\/span><strong>Hlavn\u00e9 d\u00f4vody, pre\u010do by ste si mali naja\u0165 konzultanta pre presmerovanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#top-reasons-you-should-hire-a-redirect-consultant\" title=\"Hlavn\u00e9 d\u00f4vody, pre\u010do by ste si mali naja\u0165 konzultanta pre presmerovanie\">Hlavn\u00e9 d\u00f4vody, pre\u010do by ste si mali naja\u0165 konzultanta pre presmerovanie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#implement-redirects\" title=\"Implement\u00e1cia presmerovan\u00ed\">Implement\u00e1cia presmerovan\u00ed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#hire-a-redirect-consultant\" title=\"Pren\u00e1jom konzultanta pre presmerovanie\">Pren\u00e1jom konzultanta pre presmerovanie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#why-are-redirects-needed-in-the-first-place\" title=\"Pre\u010do s\u00fa presmerovania v\u00f4bec potrebn\u00e9?\">Pre\u010do s\u00fa presmerovania v\u00f4bec potrebn\u00e9?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#for-preventing-duplicate-urls\" title=\"Pre prevenciu duplicitn\u00fdch adries URL\">Pre prevenciu duplicitn\u00fdch adries URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#when-do-you-need-to-implement-redirects\" title=\"Kedy je potrebn\u00e9 implementova\u0165 presmerovanie?\">Kedy je potrebn\u00e9 implementova\u0165 presmerovanie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#setting-up-a-redirect\" title=\"Nastavenie presmerovania\">Nastavenie presmerovania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#types-of-redirects\" title=\"Typy presmerovan\u00ed\">Typy presmerovan\u00ed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#301-redirect\" title=\"Presmerovanie 301\">Presmerovanie 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#302-redirect\" title=\"302 Presmerovanie\">302 Presmerovanie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#meta-refresh\" title=\"Meta Refresh\">Meta Refresh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#hire-redirect-consultant-for-your-seo\" title=\"Pren\u00e1jom konzultanta pre presmerovanie pre va\u0161u SEO\">Pren\u00e1jom konzultanta pre presmerovanie pre va\u0161u SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#improve-your-seo\" title=\"Zlep\u0161enie SEO\">Zlep\u0161enie SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#good-for-website-migration\" title=\"Dobr\u00e9 pre migr\u00e1ciu webov\u00fdch str\u00e1nok\">Dobr\u00e9 pre migr\u00e1ciu webov\u00fdch str\u00e1nok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#check-your-redirect-set-up\" title=\"Skontrolujte nastavenie presmerovania\">Skontrolujte nastavenie presmerovania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#they-help-move-http-to-https\" title=\"Pom\u00e1haj\u00fa presun\u00fa\u0165 protokol HTTP na protokol HTTPS\">Pom\u00e1haj\u00fa presun\u00fa\u0165 protokol HTTP na protokol HTTPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#better-user-experience\" title=\"Lep\u0161ie sk\u00fasenosti pou\u017e\u00edvate\u013eov\">Lep\u0161ie sk\u00fasenosti pou\u017e\u00edvate\u013eov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#redirect-to-the-right-pages\" title=\"Presmerovanie na spr\u00e1vne str\u00e1nky\">Presmerovanie na spr\u00e1vne str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#avoid-chains-and-the-loops\" title=\"Vyhnite sa re\u0165azcom a slu\u010dk\u00e1m\">Vyhnite sa re\u0165azcom a slu\u010dk\u00e1m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#how-long-do-you-need-the-redirect\" title=\"Ako dlho potrebujete presmerovanie?\">Ako dlho potrebujete presmerovanie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/#bottom-line\" title=\"Spodn\u00e1 hranica\">Spodn\u00e1 hranica<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>A <a href=\"https:\/\/seo.london\/sk\/ma-presmerovanie-url-vplyv-na-seo\/\">presmerovanie<\/a> sa pou\u017e\u00edva na odosielanie publika z <a href=\"https:\/\/seo.london\/sk\/su-jednostrankove-webove-stranky-dobre-pre-seo\/\">jedna strana<\/a> na in\u00fa, ke\u010f ste vykonali zmeny na existuj\u00facej str\u00e1nke, zmenili <a href=\"https:\/\/seo.london\/sk\/vyhody-a-nevyhody-presnej-domeny\/\">dom\u00e9na<\/a> <a href=\"https:\/\/seo.london\/sk\/lokalne-seo-bez-fyzickej-adresy\/\">adresa<\/a>alebo vymazal str\u00e1nku. Pou\u017e\u00edva sa, ke\u010f chcete <a href=\"https:\/\/seo.london\/sk\/priame-vs-organicke-vyhladavanie\/\">priamo<\/a> n\u00e1v\u0161tevn\u00edkov na nov\u00fa str\u00e1nku bez zmeny adresy URL. Pozrime sa <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a> presmerovania a kedy ich potrebujete.<\/p>\n\n\n\n<p>Odkedy spolo\u010dnos\u0165 Google spustila <a href=\"https:\/\/seo.london\/sk\/hlavne-dovody-preco-by-ste-si-mali-najat-hlavneho-weboveho-konzultanta\/\">Z\u00e1kladn\u00e9 webov\u00e9 vit\u00e1lne \u00fadaje<\/a>, webov\u00ed administr\u00e1tori sa ob\u00e1vaj\u00fa o umiestnenie svojich webov\u00fdch str\u00e1nok. Pri anal\u00fdze webovej str\u00e1nky sa ve\u013ea deje v pozad\u00ed <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/ako-monitorovat-vykon\/\">v\u00fdkon<\/a> v <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a> motor. Google <a href=\"https:\/\/seo.london\/sk\/ako-blokovat-roboty-pomocou-robots-txt\/\">roboty<\/a> skontrolova\u0165 ka\u017ed\u00fd aspekt va\u0161ej webovej str\u00e1nky vr\u00e1tane <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a>, <a href=\"https:\/\/seo.london\/sk\/ako-zlepsit-rychlost-nacitania-stranky\/\">r\u00fdchlos\u0165 na\u010d\u00edtania<\/a> va\u0161ich str\u00e1nok, z\u00e1kazn\u00edci <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sk\u00fasenosti<\/a>a dokonca aj presmerovanie odkazov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"implement-redirects\"><\/span>Implement\u00e1cia presmerovan\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jedn\u00fdm zo sp\u00f4sobov, ako z\u00e1kazn\u00edkom u\u013eah\u010di\u0165 navig\u00e1ciu na str\u00e1nke, je zlep\u0161i\u0165 intern\u00e9 a extern\u00e9 prepojenia. <a href=\"https:\/\/seo.london\/sk\/format-a-struktura-clanku\/\">\u0161trukt\u00fara<\/a>. To v\u0161etko s\u00fa \u010dasti <a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a>. SEO optimaliz\u00e1cia je v\u0161ak viac ako len dobr\u00fd obsah, webov\u00e1 str\u00e1nka vhodn\u00e1 pre mobiln\u00e9 zariadenia, plynul\u00e1 navig\u00e1cia a r\u00fdchle na\u010d\u00edtanie str\u00e1nok. Mus\u00edte venova\u0165 pozornos\u0165 technick\u00fdm aspektom svojej webovej str\u00e1nky rovnako ako <a href=\"https:\/\/seo.london\/sk\/preco-je-dolezite-vyhladavanie-na-stranke\/\">na str\u00e1nke<\/a> a <a href=\"https:\/\/seo.london\/sk\/co-je-off-page-seo\/\">mimo str\u00e1nky<\/a> optimaliz\u00e1cia. Pre spolo\u010dnos\u0165 Google je najd\u00f4le\u017eitej\u0161ia pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165.<\/p>\n\n\n\n<script type=\"text\/javascript\" async=\"\" src=\"https:\/\/bot.leadoo.com\/bot\/inpage.js?code=IptWgXID#seamless\"><\/script>\n\n\n\n<p>Nav\u0161t\u00edvili ste niekedy webov\u00fa lokalitu len preto, aby ste boli presmerovan\u00ed na in\u00fa str\u00e1nku? To sa nikomu nep\u00e1\u010di! St\u00e1va sa to vtedy, ke\u010f majite\u013e webovej str\u00e1nky vyma\u017ee str\u00e1nku, ktor\u00fa ste h\u013eadali, a nahrad\u00ed ju inou. Nastavil odkazy na presmerovanie tak, aby v\u00e1s poslali na nov\u00fa str\u00e1nku. Tak\u017ee ke\u010f otvor\u00edte adresu URL webovej lokality, ste presmerovan\u00ed na in\u00fa str\u00e1nku. M\u00f4\u017ee sa to zda\u0165 trochu nepohodln\u00e9, ale je to ove\u013ea lep\u0161ie ako <a href=\"https:\/\/www.ionos.com\/digitalguide\/websites\/website-creation\/what-does-the-404-not-found-error-mean\/\">404-error<\/a> spr\u00e1va (<a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> sa zobraz\u00ed na obrazovke, ke\u010f h\u013eadan\u00e1 str\u00e1nka neexistuje).<\/p>\n\n\n\n<p>Takmer ka\u017ed\u00fd majite\u013e webovej str\u00e1nky m\u00e1 nieko\u013eko intern\u00fdch a <a href=\"https:\/\/seo.london\/sk\/zle-externe-odkazy-pre-seo\/\">extern\u00e9 odkazy<\/a> ktor\u00e9 odo\u0161l\u00fa va\u0161e publikum na chybov\u00fa str\u00e1nku. Predstavte si, ko\u013eko z\u00e1kazn\u00edkov str\u00e1cate v prospech konkurencie, preto\u017ee ste im nemohli pon\u00faknu\u0165 to, \u010do h\u013eadali. Preto s\u00fa presmerovania d\u00f4le\u017eit\u00e9. Tieto str\u00e1nky mus\u00edte nastavi\u0165 pre ka\u017ed\u00fd odkaz alebo webov\u00fa str\u00e1nku, ktor\u00e1 je vymazan\u00e1, nie je indexovan\u00e1 spolo\u010dnos\u0165ou Google, pr\u00edli\u0161 dlho sa na\u010d\u00edtava alebo je do\u010dasne neakt\u00edvna.<\/p>\n\n\n\n<p>V tomto pr\u00edspevku v\u00e1s obozn\u00e1mime so v\u0161etk\u00fdm, \u010do potrebujete vedie\u0165 o presmerovaniach, ako funguj\u00fa, \u010do m\u00f4\u017eu urobi\u0165 pre va\u0161e <a href=\"https:\/\/seo.london\/sk\/preco-sa-moja-firma-nezobrazuje-na-mapach-google\/\">obchod<\/a>a ako m\u00f4\u017eu pom\u00f4c\u0165 pri hodnoten\u00ed va\u0161ich webov\u00fdch str\u00e1nok. Najd\u00f4le\u017eitej\u0161ie je, \u017ee v\u00e1m poskytneme d\u00f4vody, pre\u010do si mus\u00edte naja\u0165 redirect SEO <a href=\"https:\/\/seo.london\/sk\/vyhody-prenajmu-konzultanta-pre-digitalny-marketing\/\">konzultant<\/a> pracova\u0165 na tejto technickej \u010dasti optimaliz\u00e1cie va\u0161ich webov\u00fdch str\u00e1nok. Po\u010fme sa na to pozrie\u0165.<\/p>\n\n\n\n<div class=\"request\" style=\"margin-top: 10px; margin-bottom: 10px; background-color: white; box-shadow: 1px 1px 10px #888888;\">\n<center><h3><span class=\"ez-toc-section\" id=\"hire-a-redirect-consultant\"><\/span>Pren\u00e1jom konzultanta pre presmerovanie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<a style=\"color:white\" tabindex=\"0\" class=\"button button--pink button--arrow\" role=\"button\" href=\"https:\/\/seo.london\/sk\/predbezne-hodnotenie-seo\/\" target=\"_self\" rel=\"noopener\">Za\u010dnite<\/a> \n<\/center>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-are-redirects-needed-in-the-first-place\"><\/span>Pre\u010do s\u00fa presmerovania v\u00f4bec potrebn\u00e9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mo\u017eno sa p\u00fdtate, ak\u00fd je \u00fa\u010del presmerovania. Ako u\u017e bolo spomenut\u00e9, s\u00fa ur\u010den\u00e9 pre odstr\u00e1nen\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p>Povedzme, \u017ee spust\u00edte <a href=\"https:\/\/seo.london\/sk\/seo-sluzby-pre-webove-stranky-elektronickeho-obchodu-2\/\">Elektronick\u00e9 obchodovanie<\/a> a maj\u00fa ve\u013ea extern\u00fdch odkazov, ktor\u00e9 posielaj\u00fa va\u0161e publikum na <a href=\"https:\/\/seo.london\/sk\/seo-pre-stranky-produktov-elektronickeho-obchodu\/\">str\u00e1nka produktu<\/a>. Vytvorili ste prepojenie na produktov\u00e9 str\u00e1nky a poslali ich blogerom, influencerom a partnersk\u00fdm obchodn\u00edkom. Tieto odkazy ste tie\u017e pridali na svoje blogy a in\u00e9 str\u00e1nky. Rozhodli ste sa, \u017ee tento produkt zo svojej webovej str\u00e1nky odstr\u00e1nite a str\u00e1nku vyma\u017eete. \u010co teraz s odkazmi, ktor\u00e9 posielaj\u00fa div\u00e1kov na str\u00e1nku v\u00e1\u0161ho produktu? Zaka\u017ed\u00fdm, ke\u010f pou\u017e\u00edvate\u013e klikne na adresu URL tejto str\u00e1nky, zobraz\u00ed sa chybov\u00e1 spr\u00e1va s textom \"Str\u00e1nka nebola n\u00e1jden\u00e1\". Ak ste na svojej webovej lokalite uviedli odkazy na tieto str\u00e1nky, po\u0161kod\u00ed to hodnotenie va\u0161ej webovej lokality.<\/p>\n\n\n\n<p>V tomto pr\u00edpade sa do hry dost\u00e1vaj\u00fa presmerovania. Umo\u017e\u0148uj\u00fa nahradi\u0165 tieto str\u00e1nky str\u00e1nkou a presmerova\u0165 z\u00e1kazn\u00edkov na nov\u00fd obsah. Presmerovania s\u00fa tie\u017e <a href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\">u\u017eito\u010dn\u00e9<\/a> pre \u013eud\u00ed, ktor\u00ed si pre svoje existuj\u00face webov\u00e9 str\u00e1nky zak\u00fapili nov\u00fa dom\u00e9nov\u00fa adresu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"for-preventing-duplicate-urls\"><\/span>Pre prevenciu duplicitn\u00fdch adries URL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jedna webov\u00e1 lokalita m\u00f4\u017ee existova\u0165 duplicitne <a href=\"https:\/\/seo.london\/sk\/seo-friendly-urls\/\">Adresy URL<\/a>. Ak ste napr\u00edklad pre\u0161li z <a href=\"https:\/\/geekflare.com\/http-to-https-redirection\/\">Prechod z HTTP na HTTPS<\/a>, budete ma\u0165 rovnak\u00fd obsah na oboch protokoloch, \u010do s\u0165a\u017e\u00ed indexovanie va\u0161ich str\u00e1nok robotmi Google. Vidno to aj na webov\u00fdch str\u00e1nkach, ktor\u00e9 za\u010d\u00ednaj\u00fa na www a na verzii bez www. Tento probl\u00e9m sa d\u00e1 vyrie\u0161i\u0165 zaveden\u00edm presmerovania 301, ktor\u00e9 presmeruje va\u0161ich div\u00e1kov na jednu aktualizovan\u00fa str\u00e1nku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"when-do-you-need-to-implement-redirects\"><\/span>Kedy je potrebn\u00e9 implementova\u0165 presmerovanie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Presmerovanie je potrebn\u00e9, ke\u010f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zmen\u00edte \u0161trukt\u00faru adresy URL str\u00e1nky<\/li>\n\n\n\n<li>Migr\u00e1cia <a href=\"https:\/\/seo.london\/sk\/co-je-zmiesany-obsah\/\">HTTP<\/a> na HTTPS<\/li>\n\n\n\n<li>Presuniete svoju webov\u00fa lokalitu z jednej dom\u00e9ny na druh\u00fa<\/li>\n\n\n\n<li>Zl\u00fa\u010denie dvoch webov\u00fdch lokal\u00edt<\/li>\n\n\n\n<li>Aktualizujete svoju webov\u00fa str\u00e1nku, \u010do vedie k zmen\u00e1m v jej \u0161trukt\u00fare<\/li>\n<\/ul>\n\n\n\n<p>Presmerovanie m\u00f4\u017ee by\u0165 potrebn\u00e9, ak odstr\u00e1nite str\u00e1nky z webovej lokality alebo ak sa z vyh\u013ead\u00e1va\u010da odstr\u00e1ni sp\u00e4tn\u00fd odkaz, na ktor\u00fd va\u0161a webov\u00e1 lokalita ukazuje. Je d\u00f4le\u017eit\u00e9 poradi\u0165 sa s konzultantom pre presmerovanie predt\u00fdm, ako vykon\u00e1te ak\u00e9ko\u013evek zmeny na vlastn\u00fa p\u00e4s\u0165. Presmerovanie m\u00f4\u017ee ma\u0165 pri nespr\u00e1vnom postupe negat\u00edvny vplyv na va\u0161u SEO a z\u00e1kazn\u00edcku sk\u00fasenos\u0165.<\/p>\n\n\n\n<p>Ak vyu\u017eijete pomoc t\u00edmu SEO alebo konzultanta pre presmerovanie, \u013eudia si ani nev\u0161imn\u00fa, \u017ee boli presmerovan\u00ed. Ot\u00e1zka teda znie, ako nastavi\u0165 str\u00e1nku s presmerovan\u00edm? Alebo ako zabezpe\u010d\u00edte, aby boli va\u0161i z\u00e1kazn\u00edci po kliknut\u00ed na odkazy na str\u00e1nky, ktor\u00e9 u\u017e neexistuj\u00fa, presmerovan\u00ed na nov\u00e9 str\u00e1nky? Pozrime sa na to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"setting-up-a-redirect\"><\/span>Nastavenie presmerovania<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tento proces je pre majite\u013eov webov\u00fdch str\u00e1nok trochu zlo\u017eit\u00fd. Ak nie ste technicky zdatn\u00fd webov\u00fd administr\u00e1tor, je najlep\u0161ie prenecha\u0165 t\u00fato \u00falohu profesion\u00e1lnemu odborn\u00edkovi na SEO, preto\u017ee ten dok\u00e1\u017ee \u013eahko nastavi\u0165 presmerovanie pre cel\u00fa webov\u00fa lokalitu, nieko\u013eko str\u00e1nok alebo extern\u00e9 str\u00e1nky. Ide o pr\u00e1cu typu \"kop\u00edruj a vlo\u017e\", ale predpoklad\u00e1 sa, \u017ee z\u00edskate spr\u00e1vny k\u00f3d .php a skop\u00edrujete ho do pr\u00edslu\u0161n\u00e9ho prie\u010dinka v umiestnen\u00ed hostingu va\u0161ej webovej str\u00e1nky. Hne\u010f ako skon\u010d\u00edte s nastaven\u00edm str\u00e1nky s presmerovan\u00edm. <a href=\"https:\/\/moz.com\/learn\/seo\/redirection\">301 presmerovanie odkazu<\/a> sa aktivuje a n\u00e1v\u0161tevn\u00edci bud\u00fa odoslan\u00ed na nov\u00fa str\u00e1nku. Aj ke\u010f zadali adresu URL va\u0161ej <a href=\"https:\/\/seo.london\/sk\/mal-by-som-odstranit-stary-obsah-z-mojej-webovej-stranky\/\">star\u00fd<\/a> alebo zastaran\u00fd produkt, ktor\u00fd u\u017e nie je dostupn\u00fd vo va\u0161om obchode, m\u00f4\u017eete by\u0165 pokojn\u00ed, preto\u017ee viete, \u017ee odkaz na presmerovanie ich zavedie na spr\u00e1vnu str\u00e1nku.<\/p>\n\n\n\n<p>Predstavte si, \u017ee by ste ka\u017ed\u00fa str\u00e1nku na svojom webovom s\u00eddle ru\u010dne zmenili na nov\u00fa str\u00e1nku. Predov\u0161etk\u00fdm nie je mo\u017en\u00e9 nahradi\u0165 odkazy stoviek str\u00e1nok odkazmi na nov\u00e9 str\u00e1nky. Nielen\u017ee to bude ve\u013ea pr\u00e1ce, ale mo\u017eno ste u\u017e svojim z\u00e1kazn\u00edkom rozdali vizitky a in\u00e9 tla\u010den\u00e9 materi\u00e1ly. Ako sa dozvedia odkaz na va\u0161e nov\u00e9 webov\u00e9 str\u00e1nky? Najlep\u0161ie, \u010do m\u00f4\u017eete urobi\u0165, je vytvori\u0165 presmerovanie. Vytvorenie nov\u00e9ho odkazu nem\u00e1 zmysel, preto\u017ee drviv\u00e1 v\u00e4\u010d\u0161ina va\u0161ich z\u00e1kazn\u00edkov u\u017e m\u00e1 star\u00e9 odkazy. Okrem toho to nem\u00e1 ve\u013ek\u00fd v\u00fdznam. Va\u0161e publikum si sotva v\u0161imne presmerovanie na in\u00fa str\u00e1nku. N\u00e1jdu rovnak\u00fd obsah a str\u00e1nky, len s nov\u00fdm odkazom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"types-of-redirects\"><\/span>Typy presmerovan\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"301-redirect\"><\/span>Presmerovanie 301<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je to najr\u00fdchlej\u0161\u00ed a najbezpe\u010dnej\u0161\u00ed sp\u00f4sob presmerovania publika na nov\u00fa str\u00e1nku. Povedzme, \u017ee aktualizujete svoju webov\u00fa str\u00e1nku odstr\u00e1nen\u00edm starej <a href=\"https:\/\/seo.london\/sk\/ako-pisat-clanky-optimalizovane-pre-seo\/\">\u010dl\u00e1nky<\/a> s aktualizovan\u00fdmi. Nechcete <a href=\"https:\/\/seo.london\/sk\/odstranenie-url-z-indexu-googlu-pomocou-vyhladavacej-konzoly\/\">odstr\u00e1ni\u0165<\/a> existuj\u00face odkazy, preto\u017ee s\u00fa u\u017e indexovan\u00e9. M\u00f4\u017eete pou\u017ei\u0165 presmerovanie 301, v\u010faka ktor\u00e9mu sa \u013eudia dostan\u00fa na aktualizovan\u00fd \u010dl\u00e1nok. Ni\u010d sa nezmen\u00ed, ale star\u00fd \u010dl\u00e1nok bude odstr\u00e1nen\u00fd a nahraden\u00fd nov\u00fdm. A nov\u00fd \u010dl\u00e1nok sa teraz bude zobrazova\u0165 vo vyh\u013ead\u00e1va\u010di.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"302-redirect\"><\/span>302 Presmerovanie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ide o do\u010dasn\u00e9 presmerovanie. Na kr\u00e1tky \u010das ste deaktivovali ur\u010dit\u00fa str\u00e1nku zo svojho webu, ale pl\u00e1nujete ju nesk\u00f4r obnovi\u0165, preto ste nastavili presmerovanie 302. T\u00fdm sa do\u010dasne odo\u0161le va\u0161a <a href=\"https:\/\/seo.london\/sk\/ako-zvysit-navstevnost-webovych-stranok-prostrednictvom-seo\/\">n\u00e1v\u0161tevnos\u0165 webov\u00fdch str\u00e1nok<\/a> na nov\u00fa str\u00e1nku, k\u00fdm neobnov\u00edte p\u00f4vodn\u00fa str\u00e1nku. Presmerovanie 302 funguje, ale je relat\u00edvne zlo\u017eitej\u0161ie na nastavenie ako presmerovanie 301. Upozor\u0148ujeme, \u017ee je ur\u010den\u00e9 len na do\u010dasn\u00e9 pou\u017eitie. Najlep\u0161ie je vyhn\u00fa\u0165 sa mu, pokia\u013e to nie je absol\u00fatne nevyhnutn\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"meta-refresh\"><\/span>Meta Refresh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ide o presmerovania na \u00farovni str\u00e1nky, ktor\u00e9 plnia rovnak\u00fa \u00falohu ako presmerovania 301 a 302, len s\u00fa pomal\u00e9 a maj\u00fa zl\u00fa pou\u017eite\u013enos\u0165. Mali by ste zv\u00e1\u017ei\u0165 vy\u0161\u0161ie uveden\u00e9 alternat\u00edvy, preto\u017ee s\u00fa ove\u013ea lep\u0161ie. <a href=\"https:\/\/seo.london\/sk\/meta-description-title-tag-h1-na-stranke-kontaktu\/\">Meta<\/a> Obnovenie vedie div\u00e1kov na str\u00e1nku, na ktorej sa p\u00ed\u0161e: \"<em>ak nebudete presmerovan\u00ed do 3-10 sek\u00fand, kliknite sem\"<\/em>. Priznajme si - nikto to nechce. Namiesto toho \u013eudia stla\u010dia tla\u010didlo sp\u00e4\u0165 a namiesto \u010dakania na na\u010d\u00edtanie va\u0161ej str\u00e1nky pou\u017eij\u00fa webov\u00fa str\u00e1nku konkurencie. Meta Refresh m\u00f4\u017ee tie\u017e po\u0161kodi\u0165 va\u0161e umiestnenie vo vyh\u013ead\u00e1va\u010di.<\/p>\n\n\n\n<p>Teraz, ke\u010f pozn\u00e1te r\u00f4zne typy presmerovan\u00ed a ich pou\u017eitie, sa pozrime na nieko\u013eko d\u00f4le\u017eit\u00fdch d\u00f4vodov, pre\u010do si pred nastaven\u00edm presmerovania mus\u00edte naja\u0165 konzultanta pre presmerovanie. Po\u010fme sa na to pozrie\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"hire-redirect-consultant-for-your-seo\"><\/span>Pren\u00e1jom konzultanta pre presmerovanie pre va\u0161u SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Presmerovanie zohr\u00e1va z\u00e1sadn\u00fa \u00falohu v SEO optimaliz\u00e1cii va\u0161ej webovej str\u00e1nky. Je to preto, \u017ee Google uprednost\u0148uje pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok pred v\u0161etk\u00fdm. Ak m\u00e1te nieko\u013eko str\u00e1nok, ktor\u00e9 presmeruj\u00fa va\u0161ich div\u00e1kov na <a href=\"https:\/\/seo.london\/sk\/su-chyby-404-zle-pre-seo\/\">404<\/a> chybovej str\u00e1nky, mus\u00edte ju nahradi\u0165 nov\u00fdm odkazom alebo tieto odkazy \u00faplne odstr\u00e1ni\u0165. V ka\u017edom pr\u00edpade je d\u00f4le\u017eit\u00e9 skontrolova\u0165 a n\u00e1js\u0165 str\u00e1nky, ktor\u00e9 zobrazuj\u00fa chyby. Tieto str\u00e1nky mus\u00edte odstr\u00e1ni\u0165 alebo nahradi\u0165, aby ste svojim z\u00e1kazn\u00edkom poskytli d\u00f4stojn\u00fd pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok.<\/p>\n\n\n\n<p>Tu sa dozviete, ako v\u00e1m m\u00f4\u017ee poradca pre presmerovanie pom\u00f4c\u0165 s presmerovan\u00edm odkazov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"improve-your-seo\"><\/span>Zlep\u0161enie SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ako u\u017e bolo spomenut\u00e9 vy\u0161\u0161ie, va\u0161e presmerovanie m\u00e1 v\u00fdznamn\u00fd vplyv na va\u0161e umiestnenie v SERP. Samotn\u00e9 nastavenie presmerovania pre str\u00e1nky, ktor\u00e9 sa neindexuj\u00fa alebo s\u00fa trvalo odstr\u00e1nen\u00e9 z vyh\u013ead\u00e1va\u010da, v\u0161ak nebude fungova\u0165.<\/p>\n\n\n\n<p>Mus\u00edte sa uisti\u0165, \u017ee ste presmerovanie nastavili spr\u00e1vne, inak to po\u0161kod\u00ed va\u0161e umiestnenie v SERP. Je samozrejm\u00e9, \u017ee presmerovania funguj\u00fa len vtedy, ak s\u00fa spr\u00e1vne implementovan\u00e9. A <a href=\"https:\/\/seo.london\/sk\/zle-pre-seo\/\">zl\u00e9<\/a> bude ma\u0165 za n\u00e1sledok stratu n\u00e1v\u0161tevnosti va\u0161ej webovej str\u00e1nky a n\u00edzke umiestnenie vo vyh\u013ead\u00e1va\u010di. Preto je lep\u0161ie naj\u00edma\u0165 konzultantov pre presmerovanie a pred nastaven\u00edm nov\u00fdch str\u00e1nok pre nov\u00e9 odkazy prediskutova\u0165 svoje ciele s odborn\u00edkom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"good-for-website-migration\"><\/span>Dobr\u00e9 pre migr\u00e1ciu webov\u00fdch str\u00e1nok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je \u0165a\u017ek\u00e9 nastavi\u0165 presmerovanie 301 alebo 302 pre nieko\u013eko blogov, nehovoriac o migr\u00e1cii cel\u00e9ho webu. Potrebujete <a href=\"https:\/\/www.infidigit.com\/blog\/website-migration\/#:~:text=Website%20migration%20is%20when%20a,to%20a%20site's%20URL%20structure.\">migr\u00e1cia webov\u00fdch str\u00e1nok<\/a> <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a> pre v\u00e4\u010d\u0161\u00ed projekt, napr\u00edklad prechod z HTTP na HTTPS alebo nastavenie <a href=\"https:\/\/seo.london\/sk\/seo-pre-nove-stranky\/\">nov\u00e1 webov\u00e1 str\u00e1nka<\/a>. \u010ci u\u017e aktualizujete \u0161trukt\u00faru adries URL alebo men\u00edte dom\u00e9nu svojho webu, konzultant pre presmerovanie v\u00e1m najlep\u0161ie porad\u00ed, ktor\u00e9 nastavenie presmerovania m\u00f4\u017eete pou\u017ei\u0165 na zabezpe\u010denie bezprobl\u00e9mov\u00e9ho <a href=\"https:\/\/seo.london\/sk\/kontrolny-zoznam-pre-redizajn-a-opatovne-spustenie-webovej-stranky\/\">migr\u00e1cia<\/a> va\u0161ej webovej str\u00e1nky na nov\u00fa str\u00e1nku. Taktie\u017e ozn\u00e1mia spolo\u010dnosti Google zmeny na va\u0161ej dom\u00e9ne, aby roboty Google mohli indexova\u0165 nov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"check-your-redirect-set-up\"><\/span>Skontrolujte nastavenie presmerovania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ke\u010f ste nastavili presmerovanie 301, ako zist\u00edte, \u010di presmeruje va\u0161e publikum na spr\u00e1vnu str\u00e1nku? Tu prich\u00e1dzaj\u00fa na rad n\u00e1stroje na kontrolu presmerovania. Tieto n\u00e1stroje v\u00e1m uk\u00e1\u017eu cestu, ktorou sa presmerovan\u00fd odkaz uber\u00e1, aby va\u0161e publikum poslal na nov\u00e9 str\u00e1nky bez toho, aby sa vymazali star\u00e9 odkazy alebo adresa dom\u00e9ny. Ak je ur\u010dit\u00e1 adresa URL presmerovan\u00e1 viackr\u00e1t alebo ak jej na\u010d\u00edtanie trv\u00e1 dlh\u0161ie, ne\u017e je priemer, va\u0161e publikum str\u00e1nku opust\u00ed. To sa stane, ke\u010f odstr\u00e1nite str\u00e1nku, ktor\u00e1 u\u017e bola presmerovan\u00e1. St\u00e1le sa prid\u00e1va do re\u0165azca, \u010d\u00edm sa str\u00e1nky pre va\u0161e publikum na\u010d\u00edtavaj\u00fa pomaly.<\/p>\n\n\n\n<p>Ak chcete, aby va\u0161e publikum z\u00edskalo hviezdny z\u00e1\u017eitok, mus\u00edte skontrolova\u0165 nastavenie presmerovania. Nie je to jednorazov\u00fd proces. Po implement\u00e1cii mus\u00edte pou\u017e\u00edva\u0165 n\u00e1stroje na kontrolu presmerovania, aby ste mohli sledova\u0165 v\u00fdkonnos\u0165 ka\u017ed\u00e9ho odkazu a zisti\u0165, ako funguje vo vyh\u013ead\u00e1va\u010di. Konzultant pre presmerovanie alebo SEO <a href=\"https:\/\/seo.london\/sk\/specialista-na-seo\/\">\u0161pecialista<\/a> pozn\u00e1 najlep\u0161ie n\u00e1stroje na kontrolu presmerovania odkazov, ktor\u00e9 v\u00e1m poskytn\u00fa preh\u013ead o v\u00fdkonnosti va\u0161ich presmerovan\u00fdch odkazov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"they-help-move-http-to-https\"><\/span>Pom\u00e1haj\u00fa presun\u00fa\u0165 protokol HTTP na protokol HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ak ste e\u0161te neprist\u00fapili k zmene, teraz je ten spr\u00e1vny \u010das naja\u0165 si spolo\u010dnos\u0165 SEO a presun\u00fa\u0165 adresu svojej webovej str\u00e1nky z protokolu HTTP na protokol HTTPS. Migr\u00e1cia adresy va\u0161ej webovej str\u00e1nky znamen\u00e1 aj odoslanie n\u00e1v\u0161tevnosti na nov\u00fa str\u00e1nku. P\u00f4jde o v\u00e4\u010d\u0161\u00ed projekt, preto\u017ee nejde o v\u00fdmenu nieko\u013ek\u00fdch blogov alebo zastaran\u00fdch produktov za najnov\u0161ie. Mus\u00edte migrova\u0165 cel\u00fa webov\u00fa lokalitu tak\u00fdm sp\u00f4sobom, aby si va\u0161e publikum zmenu ani nev\u0161imlo a u\u017e\u00edvalo si rovnak\u00fd z\u00e1\u017eitok ako pred migr\u00e1ciou.<\/p>\n\n\n\n<p>Konzultant pre presmerovanie v podstate nastav\u00ed presmerovanie 301 na trval\u00fd presun protokolu HTTP na protokol HTTPS. M\u00f4\u017eete vysk\u00fa\u0161a\u0165 nieko\u013eko <a href=\"https:\/\/seo.london\/sk\/su-wordpress-stranky-dobre-pre-seo\/\">WordPress<\/a> pluginy na nastavenie presmerovania, ale je lep\u0161ie sa na ne nespolieha\u0165, ke\u010f pres\u00favate cel\u00fd obsah webovej str\u00e1nky. Mali by ste si naja\u0165 profesion\u00e1la, aby ste mohli presmerovanie jednoducho nastavi\u0165. Uistite sa, \u017ee ste spolo\u010dnos\u0165 Google informovali o zmen\u00e1ch, ktor\u00e9 ste vykonali na svojej webovej lokalite. M\u00f4\u017eete to urobi\u0165 prostredn\u00edctvom <a href=\"https:\/\/seo.london\/sk\/vyhladavacia-konzola\/\">Konzola na vyh\u013ead\u00e1vanie<\/a>.<\/p>\n\n\n\n<p>O migr\u00e1ciu sa postar\u00e1 profesion\u00e1lny konzultant. Po implement\u00e1cii presmerovania 301 tie\u017e upozorn\u00ed spolo\u010dnos\u0165 Google. Najlep\u0161ie je, \u017ee konzultant pre presmerovanie bude migr\u00e1ciu monitorova\u0165 od za\u010diatku a\u017e do jej ukon\u010denia. Bude tie\u017e kontrolova\u0165, \u010di v\u0161etko pre va\u0161e publikum funguje spr\u00e1vne. Ako sa im p\u00e1\u010di prostredie a ko\u013eko \u010dasu trv\u00e1 na\u010d\u00edtanie va\u0161ej novej webovej str\u00e1nky? Tieto drobnosti m\u00f4\u017eu ma\u0165 ve\u013ek\u00fd vplyv na va\u0161e umiestnenie vo vyh\u013ead\u00e1va\u010doch. Okrem toho roboty vyh\u013ead\u00e1va\u010dov potrebuj\u00fa <a href=\"https:\/\/seo.london\/sk\/jetoctopus\/\">plazi\u0165 sa<\/a> va\u0161e str\u00e1nky pre <a href=\"https:\/\/seo.london\/sk\/ako-dosiahnut-aby-google-indexoval-vase-stranky-rychlejsie\/\">indexovanie<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"better-user-experience\"><\/span>Lep\u0161ie sk\u00fasenosti pou\u017e\u00edvate\u013eov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00daspech va\u0161ej webovej str\u00e1nky a SEO z\u00e1vis\u00ed od mnoh\u00fdch in\u00fdch faktorov, ne\u017e je obsah. Mo\u017eno zverej\u0148ujete tie najlep\u0161ie <a href=\"https:\/\/seo.london\/sk\/ako-pisat-obsah-optimalizovany-pre-seo\/\">kvalitn\u00fd obsah<\/a> alebo m\u00e1te n\u00e1dhern\u00e9 webov\u00e9 str\u00e1nky, ale va\u0161e publikum sa na nich nezastav\u00ed, ak m\u00e1te ve\u013ea pr\u00e1zdnych str\u00e1nok, na ktor\u00fdch sa zobrazuje chybov\u00e1 spr\u00e1va 404. Nejde len o presun webovej lokality na nov\u00fa dom\u00e9nov\u00fa adresu alebo aktualiz\u00e1ciu obsahu str\u00e1nok. Mo\u017eno m\u00e1te aj odkazy na extern\u00e9 blogy alebo <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/klucove-slovo-vyskum-in-seo\/\">v\u00fdskum<\/a> str\u00e1nky, ktor\u00e9 m\u00f4\u017eu by\u0165 nesk\u00f4r vymazan\u00e9.<\/p>\n\n\n\n<p>Predpokladajme, \u017ee prev\u00e1dzkujete digit\u00e1lnu marketingov\u00fa webov\u00fa str\u00e1nku. Pridali ste viacero blogov a vlo\u017eili odkazy na marketingov\u00e9 n\u00e1stroje tret\u00edch str\u00e1n. Pridali ste aj odkazy na blogy a v\u00fdskumn\u00e9 \u010dl\u00e1nky, ktor\u00e9 poskytuj\u00fa v\u00e1\u0161mu publiku viac inform\u00e1ci\u00ed o va\u0161ich slu\u017eb\u00e1ch. \u010co ak sa tieto n\u00e1stroje alebo blogy z vyh\u013ead\u00e1va\u010da odstr\u00e1nia? Ke\u010f pou\u017e\u00edvate\u013e klikne na tieto str\u00e1nky z v\u00e1\u0161ho webu, zobraz\u00ed sa chybov\u00e9 hl\u00e1senie. V\u00fdsledkom je zl\u00fd pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok a n\u00e1sledne n\u00edzke umiestnenie vo vyh\u013ead\u00e1va\u010di. Probl\u00e9mom je tu lokaliz\u00e1cia str\u00e1nok, ktor\u00e9 u\u017e neexistuj\u00fa, a ich nahradenie nov\u00fdm obsahom.<\/p>\n\n\n\n<p>Odborn\u00edci tvrdia, \u017ee str\u00e1nku by ste nemali z vyh\u013ead\u00e1va\u010da vymaz\u00e1va\u0165, k\u00fdm nem\u00e1te pripraven\u00fa z\u00e1lohu. Najv\u00e4\u010d\u0161ou v\u00fdhodou najatia \u0161pecialistu na SEO alebo konzultanta na presmerovanie je, \u017ee bude monitorova\u0165 v\u00fdkonnos\u0165 va\u0161ej webovej lokality, skontroluje v\u0161etky sp\u00e4tn\u00e9 odkazy, ktor\u00e9 presmeruj\u00fa va\u0161ich div\u00e1kov na str\u00e1nku s chybou 404, a implementuje spr\u00e1vny pl\u00e1n presmerovania na vyrie\u0161enie probl\u00e9mu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"redirect-to-the-right-pages\"><\/span>Presmerovanie na spr\u00e1vne str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00da\u010delom presmerovania je posla\u0165 n\u00e1v\u0161tevnos\u0165 va\u0161ej webovej str\u00e1nky na podobn\u00fa str\u00e1nku, ktor\u00e1 je trochu aktualizovan\u00e1 alebo m\u00e1 \u010derstv\u00fd obsah, ktor\u00fd vyzer\u00e1 relevantne pre va\u0161e publikum. Povedzme, \u017ee m\u00e1te napr\u00edklad str\u00e1nku produktu pre \u010derven\u00e9 \u0161aty. \u0160aty u\u017e nie s\u00fa na sklade, tak\u017ee str\u00e1nku teraz mus\u00edte odstr\u00e1ni\u0165. M\u00f4\u017eete zavies\u0165 presmerovanie, ale uistite sa, \u017ee va\u0161i pou\u017e\u00edvatelia s\u00fa presmerovan\u00ed na podobn\u00e9 \u0161aty alebo \u0161aty rovnakej farby.<\/p>\n\n\n\n<p>Je to preto, \u017ee va\u0161e publikum klikne na adresu URL, aby z\u00edskalo star\u00fd produkt. Bud\u00fa otr\u00e1ven\u00ed, ak bud\u00fa presmerovan\u00ed na str\u00e1nku s d\u017e\u00ednsami alebo pr\u00edslu\u0161enstvom. Podobne, ak presmerujete svoje publikum na nov\u00fa <a href=\"https:\/\/seo.london\/sk\/su-blogy-dobre-pre-seo\/\">blog<\/a>, mali by ste sa uisti\u0165, \u017ee je relevantn\u00fd pre star\u0161\u00ed blog alebo pre to, \u010do va\u0161e publikum h\u013ead\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"avoid-chains-and-the-loops\"><\/span>Vyhnite sa re\u0165azcom a slu\u010dk\u00e1m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jednoducho povedan\u00e9, re\u0165azce a slu\u010dky sa vyskytuj\u00fa vtedy, ke\u010f medzi p\u00f4vodnou a aktu\u00e1lnou webovou str\u00e1nkou existuje viac ako jedno presmerovanie. Tento probl\u00e9m sa vyskytuje po\u010das migr\u00e1cie webov\u00fdch str\u00e1nok.<\/p>\n\n\n\n<p>Predpokladajme, \u017ee pri vytv\u00e1ran\u00ed webovej lokality bola va\u0161a str\u00e1nka \"slu\u017eby\" na mieste A. Rozhodli ste sa ju presun\u00fa\u0165 na miesto B, preto\u017ee ste vykonali zmeny v \u0161trukt\u00fare URL. Spustili ste nov\u00fa webov\u00fa lokalitu a presunuli str\u00e1nku slu\u017eby na umiestnenie C. T\u00fdm sa vytvoril re\u0165azec. T\u00e1to slu\u010dka je zbyto\u010dn\u00e1 a m\u00f4\u017ee po\u0161kodi\u0165 hodnotenie va\u0161ej webovej lokality, preto\u017ee na\u010d\u00edtanie trv\u00e1 dlho, ke\u010f je pou\u017e\u00edvate\u013e presmerovan\u00fd z miesta A do miesta B do miesta C. Mali by ste sa im vyhn\u00fa\u0165.<\/p>\n\n\n\n<p>Najmite si konzultanta pre presmerovanie, ktor\u00fd m\u00e1 sk\u00fasenosti s odstra\u0148ovan\u00edm probl\u00e9mov s re\u0165azcami a slu\u010dkami pri presmerovan\u00ed webov\u00fdch str\u00e1nok. Odborn\u00edk odstr\u00e1ni B z re\u0165azca a priamo prepoj\u00ed lokality A a C. T\u00fdm sa zr\u00fdchli proces na\u010d\u00edtania a va\u0161e publikum z\u00edska bezprobl\u00e9mov\u00fd z\u00e1\u017eitok. V skuto\u010dnosti si \u013eudia ani nev\u0161imn\u00fa, ke\u010f bud\u00fa presmerovan\u00ed, ak zachov\u00e1te jednoduch\u00fd proces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-long-do-you-need-the-redirect\"><\/span>Ako dlho potrebujete presmerovanie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.seroundtable.com\/remove-301-redirects-google-seo-26978.html\">John Muller zo spolo\u010dnosti Google povedal.<\/a> \u017ee \"Po nieko\u013ek\u00fdch rokoch star\u00e9 adresy URL u\u017e \u010dasto nie s\u00fa pr\u00edstupn\u00e9 a m\u00f4\u017eete <a href=\"https:\/\/seo.london\/sk\/je-divi-zle-pre-seo\/\">drop<\/a> tieto presmerovania.\" Presmerovanie je mo\u017en\u00e9 po nieko\u013ek\u00fdch rokoch odstr\u00e1ni\u0165, preto\u017ee star\u0161ie str\u00e1nky u\u017e nie s\u00fa pr\u00edstupn\u00e9 a \u013eudia bud\u00fa automaticky posielan\u00ed na va\u0161e aktu\u00e1lne adresy URL (bez oh\u013eadu na to, \u010di m\u00e1te alebo nem\u00e1te implementovan\u00e9 presmerovania). Po skon\u010den\u00ed tohto trvania teda nie s\u00fa potrebn\u00e9.<\/p>\n\n\n\n<p>Ak si v\u0161ak nie ste ist\u00ed \u010d\u00edslami, nie je v\u00f4bec na \u0161kodu ponecha\u0165 presmerovania. Ako sme u\u017e spom\u00ednali, \u013eudia si sotva v\u0161imn\u00fa, \u017ee s\u00fa presmerovan\u00ed. Okrem toho to v\u00f4bec neovplyv\u0148uje pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok. Ak nie\u010do, presmerovania len zlep\u0161uj\u00fa ich z\u00e1\u017eitok t\u00fdm, \u017ee ich posielaj\u00fa na aktualizovan\u00e9 str\u00e1nky. M\u00f4\u017eete ich teda ponecha\u0165 tak dlho, ako chcete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"bottom-line\"><\/span>Spodn\u00e1 hranica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aj ke\u010f s\u00fa presmerovania najlep\u0161ie pre webov\u00e9 str\u00e1nky, ktor\u00e9 migruj\u00fa svoju dom\u00e9nu alebo aktualizuj\u00fa webov\u00e9 str\u00e1nky, mal by to urobi\u0165 profesion\u00e1l, ak potrebujete najlep\u0161ie v\u00fdsledky. Najmite si konzultanta pre presmerovanie, ktor\u00fd zabezpe\u010d\u00ed hladk\u00fa a bezprobl\u00e9mov\u00fa migr\u00e1ciu va\u0161ej webovej lokality z jedn\u00e9ho bodu na druh\u00fd. Nechajte svojich z\u00e1kazn\u00edkov, aby si na va\u0161ej webovej lokalite u\u017eili \u010do najlep\u0161\u00ed z\u00e1\u017eitok. Ve\u013ea \u0161\u0165astia!<\/p>","protected":false},"excerpt":{"rendered":"<p>Hlavn\u00e9 d\u00f4vody, pre\u010do by ste si mali naja\u0165 konzultanta pre presmerovanie Presmerovanie sa pou\u017e\u00edva na presmerovanie publika z jednej str\u00e1nky na druh\u00fa, ke\u010f ste vykonali zmeny na existuj\u00facej str\u00e1nke, zmenili adresu dom\u00e9ny alebo str\u00e1nku vymazali. Pou\u017e\u00edva sa vtedy, ke\u010f chcete n\u00e1v\u0161tevn\u00edkov presmerova\u0165 na nov\u00fa str\u00e1nku bez toho, aby ste zmenili jej adresu.<\/p>","protected":false},"author":6,"featured_media":16134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Should Hire a Redirect Consultant - SEO.London<\/title>\n<meta name=\"description\" content=\"Top Reasons You Should Hire a Redirect Consultant A redirect is used to send your audience from one page to another when you have made changes to your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Hire a Redirect Consultant\" \/>\n<meta property=\"og:description\" content=\"Why are Redirects Needed in the First Place?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/prenajom-poradcu-pre-presmerovanie\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-27T14:14:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T10:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/12\/redirect-consultant.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why You Should Hire a Redirect Consultant\" \/>\n<meta name=\"twitter:description\" content=\"Why are Redirects Needed in the First Place?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/12\/redirect-consultant.png\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pre\u010do by ste si mali naja\u0165 konzultanta pre presmerovanie - 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