{"id":15705,"date":"2021-11-24T17:16:08","date_gmt":"2021-11-24T17:16:08","guid":{"rendered":"https:\/\/seo.london\/?p=15705"},"modified":"2022-12-28T10:20:47","modified_gmt":"2022-12-28T10:20:47","slug":"co-je-text-kotvy","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/co-je-text-kotvy\/","title":{"rendered":"\u010co je to text kotvy?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pojem \"<strong>text kotvy<\/strong>\" je <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a> optimaliz\u00e1cia pre motory (<a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a>) term\u00edn pou\u017e\u00edvan\u00fd na opis skuto\u010dn\u00e9ho vidite\u013en\u00e9ho a klikate\u013en\u00e9ho textu v hypertextovom odkaze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text kotvy je jedn\u00fdm z nieko\u013ek\u00fdch faktorov <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> ur\u010di\u0165, ak\u00e1 d\u00f4le\u017eit\u00e1 bude konkr\u00e9tna str\u00e1nka v kontexte dan\u00e9ho vyh\u013ead\u00e1vacieho dotazu. Google napr\u00edklad pou\u017e\u00edva text kotvy ako s\u00fa\u010das\u0165 celkov\u00e9ho algoritmu hodnotenia a \u010fal\u0161ie faktory, ako je PageRank, po\u010det a kvalita extern\u00fdch sp\u00e4tn\u00fdch odkazov at\u010f. Okrem toho spolo\u010dnos\u0165 Google uviedla, \u017ee nepou\u017e\u00edva <a href=\"https:\/\/seo.london\/sk\/su-odchadzajuce-odkazy-dobre-pre-seo\/\">odch\u00e1dzaj\u00face<\/a> k\u013e\u00fa\u010dov\u00fdch slov pre ich algoritmus hodnotenia, preto\u017ee by to mohlo znamena\u0165, \u017ee spameri by museli svoje str\u00e1nky naplni\u0165 mno\u017estvom k\u013e\u00fa\u010dov\u00fdch slov, aby <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> dobre. Niektor\u00ed to dok\u00e1zali vytvoren\u00edm <a href=\"https:\/\/seo.london\/sk\/su-blogy-dobre-pre-seo\/\">blogy<\/a> naplnen\u00e9 ni\u010d\u00edm in\u00fdm ako <a href=\"https:\/\/seo.london\/sk\/sukromne-blogove-siete-bezpecne-alebo-nie\/\">spam<\/a> text kotvy a dobre sa umiest\u0148uj\u00fa. Samozrejme, \u017ee z toho nemaj\u00fa ve\u013ek\u00fd \u00fa\u017eitok, preto\u017ee Google nakoniec ich poz\u00edcie znehodnot\u00ed, ale zd\u00f4raz\u0148uje to, ak\u00fd d\u00f4le\u017eit\u00fd je text kotvy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-do-we-care-about-it\"><\/span>Pre\u010do n\u00e1s to zauj\u00edma?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/#why-do-we-care-about-it\" title=\"Pre\u010do n\u00e1s to zauj\u00edma?\">Pre\u010do n\u00e1s to zauj\u00edma?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/#how-do-anchor-text-influences-search-engine-rankings\" title=\"Ako text kotvy ovplyv\u0148uje umiestnenie vo vyh\u013ead\u00e1va\u010di?\">Ako text kotvy ovplyv\u0148uje umiestnenie vo vyh\u013ead\u00e1va\u010di?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/#what-is-an-exact-match-anchor-text\" title=\"\u010co je to text kotvy s presnou zhodou?\">\u010co je to text kotvy s presnou zhodou?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/#what-is-a-branded-anchor-text\" title=\"\u010co je to zna\u010dkov\u00fd text kotvy?\">\u010co je to zna\u010dkov\u00fd text kotvy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/#what-does-anchor-surrounding-text-mean\" title=\"\u010co znamen\u00e1 okolit\u00fd text kotvy?\">\u010co znamen\u00e1 okolit\u00fd text kotvy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/#what-is-naked-anchor-text\" title=\"\u010co je nah\u00fd text kotvy?\">\u010co je nah\u00fd text kotvy?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Text kotvy zohr\u00e1va v SEO ve\u013emi d\u00f4le\u017eit\u00fa \u00falohu, preto\u017ee ovplyv\u0148uje mieru prekliku na str\u00e1nke (CTR), \u010do v kone\u010dnom d\u00f4sledku ovplyv\u0148uje po\u010det n\u00e1v\u0161tevn\u00edkov. Odr\u00e1\u017ea tie\u017e relevantnos\u0165 a d\u00f4le\u017eitos\u0165 konkr\u00e9tnej str\u00e1nky pre dan\u00fd vyh\u013ead\u00e1vac\u00ed dotaz; preto spolo\u010dnos\u0165 Google pou\u017e\u00edva text kotvy ako ukazovate\u013e <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a> pou\u017e\u00edvatelia pri vyh\u013ead\u00e1van\u00ed h\u013eadaj\u00fa. Okrem toho m\u00f4\u017eu preh\u013ead\u00e1va\u010de pou\u017e\u00edva\u0165 texty kotiev ako prostriedok na <a href=\"https:\/\/seo.london\/sk\/ako-dosiahnut-aby-google-indexoval-vase-stranky-rychlejsie\/\">indexovanie<\/a> <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a> na str\u00e1nkach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zd\u00e1 sa to jednoduch\u00e9, v\u0161ak? Sta\u010d\u00ed pou\u017ei\u0165 relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 ako text kotvy a malo by by\u0165 hotovo. Bohu\u017eia\u013e je to v\u0161ak trochu zlo\u017eitej\u0161ie, preto\u017ee spolo\u010dnos\u0165 Google je zn\u00e1ma t\u00fdm, \u017ee penalizuje spr\u00e1vcov webov\u00fdch str\u00e1nok za pou\u017e\u00edvanie ur\u010dit\u00fdch typov textov kotiev, ktor\u00e9 mo\u017eno ozna\u010di\u0165 za manipulat\u00edvne (platen\u00e9 odkazy).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak pou\u017e\u00edvate slov\u00e1 ako \"kliknite sem\" alebo \"nav\u0161t\u00edvte n\u00e1s\", algoritmus Google to bude pova\u017eova\u0165 za pokus o manipul\u00e1ciu s umiestnen\u00edm, najm\u00e4 ak to rob\u00edte pre ka\u017ed\u00fd odkaz na svojej webovej lokalite. To by znamenalo, \u017ee ka\u017ed\u00fd <a href=\"https:\/\/seo.london\/sk\/su-jednostrankove-webove-stranky-dobre-pre-seo\/\">jedna strana<\/a> potrebuje jedine\u010dn\u00fd obsah, aby sa dobre umiestnil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je nie\u010do zl\u00e9 na pou\u017e\u00edvan\u00ed \u0161pecifick\u00fdch slov ako \"z\u013eavy\", \"predaj\" at\u010f.? V\u00f4bec sa mi to nezd\u00e1 manipulat\u00edvne! Samozrejme, nie je to manipul\u00e1cia, pokia\u013e to nerob\u00edte pre ve\u013ek\u00fa \u010das\u0165 odkazov na va\u0161om webe, ale Google to zoh\u013ead\u0148uje vo svojom algoritme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak \u010d\u00edtate tento \u010dl\u00e1nok, predpoklad\u00e1me, \u017ee pravdepodobne chcete vedie\u0165, ako spr\u00e1vne pou\u017e\u00edva\u0165 anchor text, aby ste z\u00edskali lep\u0161ie poz\u00edcie a v\u00e4\u010d\u0161iu n\u00e1v\u0161tevnos\u0165 na svojich webov\u00fdch str\u00e1nkach. Preto v\u00e1m tie\u017e uk\u00e1\u017eeme, ako sme to urobili my s na\u0161ou webovou str\u00e1nkou a pre\u010do sa n\u00e1m to podarilo \u00faspe\u0161ne zvl\u00e1dnu\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri pl\u00e1novan\u00ed kampane SEO pre va\u0161u webov\u00fa lokalitu je potrebn\u00e9 ma\u0165 na pam\u00e4ti, \u017ee \u017eiadna technika nebude fungova\u0165 univerz\u00e1lne. V z\u00e1vislosti od lokality, s ktorou pracujeme, m\u00f4\u017eeme nasadi\u0165 r\u00f4zne typy strat\u00e9gi\u00ed budovania odkazov a kotvov\u00fdch textov, aby sme sa umiestnili vy\u0161\u0161ie ako konkurencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-anchor-text-influences-search-engine-rankings\"><\/span>Ako text kotvy ovplyv\u0148uje umiestnenie vo vyh\u013ead\u00e1va\u010di?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pri ur\u010dovan\u00ed poz\u00edcie konkr\u00e9tnej webovej str\u00e1nky vo v\u00fdsledkoch vyh\u013ead\u00e1vania pou\u017e\u00edva spolo\u010dnos\u0165 Google mnoho r\u00f4znych faktorov hodnotenia. Nie je \u013eahk\u00e9 presne ur\u010di\u0165 a kvantifikova\u0165 jednotliv\u00e9 prvky a je ich pr\u00edli\u0161 ve\u013ea na to, aby sme ich tu podrobne spom\u00ednali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoci spolo\u010dnos\u0165 Google nezverej\u0148uje v\u0161etky svoje presn\u00e9 met\u00f3dy, m\u00f4\u017eeme predpoklada\u0165, \u017ee pou\u017e\u00edva nieko\u013eko parametrov, ako napr\u00edklad odkaz <a href=\"https:\/\/seo.london\/sk\/metriky-marketingu-obsahu\/\">metriky<\/a> (PageRank), relevancia obsahu k dopytu, popularita\/autorita v r\u00e1mci konkr\u00e9tnych priemyseln\u00fdch vertik\u00e1l at\u010f. R\u00e1d si v\u0161ak mysl\u00edm, \u017ee <a href=\"https:\/\/seo.london\/sk\/zle-externe-odkazy-pre-seo\/\">odch\u00e1dzaj\u00face odkazy<\/a> zohr\u00e1vaj\u00fa mimoriadne d\u00f4le\u017eit\u00fa \u00falohu pri hodnoten\u00ed a celkovom umiestnen\u00ed va\u0161ej webovej str\u00e1nky. <a href=\"https:\/\/seo.london\/sk\/ako-najst-autoritu-domeny\/\">org\u00e1n<\/a> (a \u00e1no, patr\u00ed sem aj text kotvy).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-an-exact-match-anchor-text\"><\/span>\u010co je to text kotvy s presnou zhodou?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Term\u00edn \"presn\u00e1 zhoda textu kotvy\" sa vz\u0165ahuje na konkr\u00e9tny odkaz s presn\u00fdmi k\u013e\u00fa\u010dov\u00fdmi slovami, ktor\u00e9 s\u00fa pou\u017eit\u00e9 vo vyh\u013ead\u00e1vacej po\u017eiadavke. Napr\u00edklad, ak niekto h\u013ead\u00e1 \"online <a href=\"https:\/\/seo.london\/sk\/seo-pre-fotografov\/\">fotografovanie<\/a> kurzov\", bolo by rozumn\u00e9, keby webov\u00e1 str\u00e1nka obsahovala odkaz na fr\u00e1zu \"online kurzy fotografovania\". Zodpovedaj\u00faca presn\u00e1 fr\u00e1za by mala vies\u0165 k lep\u0161iemu umiestneniu ako pou\u017eitie in\u00fdch typov textov kotiev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u010do \u010diasto\u010dn\u00e1 zhoda?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okrem pou\u017e\u00edvania <a href=\"https:\/\/seo.london\/sk\/vyhody-a-nevyhody-presnej-domeny\/\">presn\u00e1 zhoda<\/a> kotvy, Google umo\u017e\u0148uje spr\u00e1vcom webov\u00fdch str\u00e1nok pou\u017e\u00edva\u0165 aj \u010diasto\u010dn\u00e9 zhody. To znamen\u00e1, \u017ee do nej zahrniete niektor\u00e9 slov\u00e1 z cie\u013eov\u00e9ho <a href=\"https:\/\/seo.london\/sk\/co-su-meta-klucove-slova\/\">k\u013e\u00fa\u010dov\u00e9 slovo<\/a> fr\u00e1zu v odch\u00e1dzaj\u00facom prepojen\u00ed. Pod\u013ea n\u00e1\u0161ho n\u00e1zoru by sa nemal pou\u017e\u00edva\u0165 pr\u00edli\u0161 \u010dasto, preto\u017ee m\u00e1 mnoho negat\u00edvnych vlastnost\u00ed spojen\u00fdch s nadmernou optimaliz\u00e1ciou a neprirodzenos\u0165ou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-a-branded-anchor-text\"><\/span>\u010co je to zna\u010dkov\u00fd text kotvy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zna\u010dkov\u00e9 odkazy m\u00f4\u017eu pou\u017e\u00edva\u0165 n\u00e1zov va\u0161ej spolo\u010dnosti alebo <a href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/\">zna\u010dka<\/a> ako text kotvy. Nemusia obsahova\u0165 k\u013e\u00fa\u010dov\u00e9 slovo, aby pou\u017e\u00edvate\u013eovi poskytli hodnotu pri vyh\u013ead\u00e1van\u00ed <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sk\u00fasenosti<\/a> a pou\u017e\u00edvate\u013eom, ktor\u00ed poznaj\u00fa va\u0161u zna\u010dku, poskytn\u00fa v\u00e4\u010d\u0161iu istotu pri kliknut\u00ed na va\u0161u webov\u00fa str\u00e1nku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pozrime sa na nieko\u013eko pr\u00edkladov:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u010f <a href=\"https:\/\/seo.london\/sk\/ako-napisat-seo-optimalizovany-blog\/\">p\u00edsanie<\/a> odch\u00e1dzaj\u00facich odkazov, mali by ste preh\u013ead\u00e1va\u010dom u\u013eah\u010di\u0165 pochopenie t\u00e9my, ktorej sa v\u00e1\u0161 obsah t\u00fdka. Zahrnutie k\u013e\u00fa\u010dov\u00fdch slov m\u00f4\u017ee tie\u017e pom\u00f4c\u0165 spolo\u010dnosti Google vr\u00e1ti\u0165 lep\u0161ie v\u00fdsledky, ak niekto h\u013eadal konkr\u00e9tne t\u00fato t\u00e9mu. Teoreticky v\u00e1m to tie\u017e pom\u00f4\u017ee z\u00edska\u0165 vy\u0161\u0161ie poz\u00edcie v SERP, preto\u017ee Google bude veri\u0165, \u017ee \u013eudia sa zauj\u00edmaj\u00fa o konkr\u00e9tne t\u00e9my, z ktor\u00fdch odkazuj\u00fa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-does-anchor-surrounding-text-mean\"><\/span>\u010co znamen\u00e1 okolit\u00fd text kotvy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okolit\u00fd text kotvy s\u00fa slov\u00e1, ktor\u00e9 sa zobrazuj\u00fa pred a za prich\u00e1dzaj\u00facim odkazom. M\u00f4\u017ee zah\u0155\u0148a\u0165 aj in\u00fd text odkazu v r\u00e1mci obsahu str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento typ textu kotvy poskytuje pou\u017e\u00edvate\u013eom viac kontextu o tom, kam ich kliknutie zavedie, aj ke\u010f nepoch\u00e1dzaj\u00fa z dan\u00e9ho webu. V d\u00f4sledku toho je celkom zrejm\u00e9, ako sa zna\u010dky m\u00f4\u017eu vyhn\u00fa\u0165 pou\u017e\u00edvaniu svojho mena ako kotvov\u00e9ho textu pre svoje <a href=\"https:\/\/seo.london\/sk\/mal-by-som-pouzivat-atribut-nofollow-pre-interne-odkazy\/\">intern\u00e9 odkazy<\/a> bez toho, aby ste sa dostali do konfliktu s nadmernou optimaliz\u00e1ciou spolo\u010dnosti Google. <a href=\"https:\/\/seo.london\/sk\/trest-od-spolocnosti-google\/\">trest<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-naked-anchor-text\"><\/span>\u010co je nah\u00fd text kotvy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nah\u00fd odkaz je hypertextov\u00fd odkaz, ktor\u00fd pou\u017e\u00edva iba text kotvy bez okolit\u00fdch slov. Spolo\u010dnos\u0165 Google nem\u00e1 rada hol\u00e9 odkazy, preto\u017ee neposkytuj\u00fa dostato\u010dn\u00fd kontext o tom, \u010do pou\u017e\u00edvatelia n\u00e1jdu, ak na ne klikn\u00fa - preto je n\u00e1ro\u010dnej\u0161ie ich vyhodnoti\u0165 na \u00fa\u010dely hodnotenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoh\u00ed majitelia str\u00e1nok pou\u017e\u00edvaj\u00fa tento typ prepojenia <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a> umelo zv\u00fd\u0161i\u0165 hodnotenie svojich webov\u00fdch str\u00e1nok prostredn\u00edctvom platen\u00fdch odkazov na <a href=\"https:\/\/seo.london\/sk\/ako-zvysit-navstevnost-svojich-webovych-stranok-bez-seo\/\">zv\u00fd\u0161i\u0165<\/a> objem n\u00e1v\u0161tevnosti, ktor\u00fa generuj\u00fa. Tieto typy str\u00e1nok sa naz\u00fdvaj\u00fa aj \"spamdexing\", \u010do je skratka pre spamovanie + indexovanie. Kr\u00e1tkodobo v\u00e1m s\u00edce m\u00f4\u017ee pom\u00f4c\u0165 z\u00edska\u0165 n\u00e1v\u0161tevnos\u0165, ale len zriedkavo sa st\u00e1va, \u017ee tieto typy odkazov pre\u017eij\u00fa dlhodobo a zvy\u010dajne si vy\u017eaduj\u00fa ve\u013ea pr\u00e1ce na \u00fadr\u017ebe.<\/p>","protected":false},"excerpt":{"rendered":"<p>Term\u00edn \"text kotvy\" je term\u00edn optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de (SEO), ktor\u00fd sa pou\u017e\u00edva na ozna\u010denie skuto\u010dn\u00e9ho vidite\u013en\u00e9ho a klikate\u013en\u00e9ho textu v hypertextovom odkaze. Text kotvy je jedn\u00fdm z nieko\u013ek\u00fdch faktorov, ktor\u00e9 ur\u010duj\u00fa, ak\u00fa d\u00f4le\u017eitos\u0165 bude ma\u0165 konkr\u00e9tna str\u00e1nka v kontexte dan\u00e9ho vyh\u013ead\u00e1vacieho dotazu. Napr\u00edklad Google pou\u017e\u00edva text kotvy ako s\u00fa\u010das\u0165 [...]<\/p>","protected":false},"author":6,"featured_media":15706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-15705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is anchor text? - SEO.London<\/title>\n<meta name=\"description\" content=\"The term &quot;anchor text&quot; is a search engine optimisation (SEO) term used to describe the actual visible and clickable text in a hyperlink. Anchor text is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is anchor text?\" \/>\n<meta property=\"og:description\" content=\"The term &quot;anchor text&quot; is a search engine optimisation (SEO) term used to describe the actual visible and clickable text in a hyperlink. Anchor text is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/co-je-text-kotvy\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T17:16:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T10:20:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/11\/what-is-an-anchor-text.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u010co je to text kotvy? - SEO.London","description":"Term\u00edn \"text kotvy\" je term\u00edn optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de (SEO), ktor\u00fd sa pou\u017e\u00edva na ozna\u010denie skuto\u010dn\u00e9ho vidite\u013en\u00e9ho a klikate\u013en\u00e9ho textu v hypertextovom odkaze. 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