{"id":14803,"date":"2021-08-15T14:14:22","date_gmt":"2021-08-15T14:14:22","guid":{"rendered":"https:\/\/seo.london\/?p=14803"},"modified":"2022-12-28T11:39:22","modified_gmt":"2022-12-28T11:39:22","slug":"co-je-to-jest-v-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/co-je-to-jest-v-seo\/","title":{"rendered":"\u010co je \"EAT\" v SEO"},"content":{"rendered":"<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-effectively-engage-the-modern-online-consumer\"><\/span><strong style=\"user-select: auto;\">Ako efekt\u00edvne oslovi\u0165 modern\u00e9ho online z\u00e1kazn\u00edka<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/co-je-to-jest-v-seo\/#how-to-effectively-engage-the-modern-online-consumer\" title=\"Ako efekt\u00edvne oslovi\u0165 modern\u00e9ho online z\u00e1kazn\u00edka\">Ako efekt\u00edvne oslovi\u0165 modern\u00e9ho online z\u00e1kazn\u00edka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/co-je-to-jest-v-seo\/#what-does-eat-mean-in-seo\" title=\"\u010co znamen\u00e1 EAT v SEO\">\u010co znamen\u00e1 EAT v SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/co-je-to-jest-v-seo\/#why-should-i-care-about-eat\" title=\"Pre\u010do by som sa mal zauj\u00edma\u0165 o EAT?\">Pre\u010do by som sa mal zauj\u00edma\u0165 o EAT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/co-je-to-jest-v-seo\/#how-does-it-affect-my-websites-ranking\" title=\"Ako to ovplyv\u0148uje hodnotenie mojej webovej str\u00e1nky?\">Ako to ovplyv\u0148uje hodnotenie mojej webovej lokality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/co-je-to-jest-v-seo\/#examples-of-how-to-improve-your-sites-expertise-authoritativeness-and-trustworthiness-score\" title=\"Pr\u00edklady, ako zlep\u0161i\u0165 hodnotenie odbornosti a d\u00f4veryhodnosti v\u00e1\u0161ho webu\">Pr\u00edklady, ako zlep\u0161i\u0165 hodnotenie odbornosti a d\u00f4veryhodnosti v\u00e1\u0161ho webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/co-je-to-jest-v-seo\/#common-misconceptions-about-the-importance-of-eat-in-seo\" title=\"Be\u017en\u00e9 myln\u00e9 predstavy o v\u00fdzname EAT v SEO\">Be\u017en\u00e9 myln\u00e9 predstavy o v\u00fdzname EAT v SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/co-je-to-jest-v-seo\/#conclusion\" title=\"Z\u00e1ver\">Z\u00e1ver<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Pojem EAT sa \u010dasto pou\u017e\u00edva v <a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a> a je popul\u00e1rny <a href=\"https:\/\/seo.london\/sk\/akronymy-seo\/\">akronym<\/a> pre \"Odbornos\u0165, autoritat\u00edvnos\u0165 a d\u00f4veryhodnos\u0165\". In\u00fdmi slovami, EAT je sp\u00f4sob, ako mera\u0165, nako\u013eko je <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a> na va\u0161ej webovej str\u00e1nke je. Ak chcete <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> vy\u0161\u0161ia v <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a> motorov, potom mus\u00edte ma\u0165 vysok\u00fa \u00farove\u0148 odborn\u00fdch znalost\u00ed, <a href=\"https:\/\/seo.london\/sk\/ako-najst-autoritu-domeny\/\">org\u00e1n<\/a> a d\u00f4veryhodnos\u0165. To najlep\u0161ie na tom je. <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a> \u017ee to naozaj nie je tak\u00e9 \u0165a\u017ek\u00e9! Ak dnes implementujete tieto tri strat\u00e9gie do svojho pl\u00e1nu SEO, m\u00f4\u017eete si by\u0165 ist\u00ed, \u017ee va\u0161a str\u00e1nka bude \u010doskoro vn\u00edman\u00e1 ako odborn\u00edk vo svojom odbore.<\/p>\n<h2 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"what-does-eat-mean-in-seo\"><\/span>\u010co rob\u00ed <a style=\"user-select: auto;\" href=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">EAT<\/a> V\u00fdznam v SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Odbornos\u0165 Autoritat\u00edvnos\u0165 a d\u00f4veryhodnos\u0165 je metrika, ktor\u00e1 sa pou\u017e\u00edva na meranie hodnoty webovej str\u00e1nky a jej d\u00f4veryhodnosti. Stoj\u00ed za zmienku, \u017ee to neznamen\u00e1 kvalitu, ale meria <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a> \u013eudia bud\u00fa pravdepodobne zdie\u013ea\u0165 a odkazova\u0165 na ne. To m\u00f4\u017ee by\u0165 d\u00f4le\u017eit\u00e9 pre blogerov, preto\u017ee potrebuj\u00fa \u010ditate\u013eov, ktor\u00ed pom\u00f4\u017eu \u0161\u00edri\u0165 ich <a href=\"https:\/\/seo.london\/sk\/su-blogy-dobre-pre-seo\/\">blog<\/a> pr\u00edspevkov, aby mohli svoj\u00edm posolstvom oslovi\u0165 viac \u013eud\u00ed. Rob\u00ed to tak, \u017ee prirad\u00ed <a href=\"https:\/\/seo.london\/sk\/ako-zistit-skore-autority-domeny\/\">sk\u00f3re<\/a> na z\u00e1klade r\u00f4znych faktorov, ako je vek, relevantnos\u0165, popularita at\u010f.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"why-should-i-care-about-eat\"><\/span><strong style=\"user-select: auto;\">Pre\u010do by som sa mal zauj\u00edma\u0165 o EAT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">EAT je znamen\u00edm dobr\u00fdch vec\u00ed, ktor\u00e9 pr\u00eddu, pokia\u013e ide o <a style=\"user-select: auto;\" href=\"https:\/\/www.tutorialspoint.com\/seo\/what-is-seo.htm\">Hodnotenie SEO<\/a>.<\/p>\n<p style=\"user-select: auto;\">Ak m\u00e1te \u010derstv\u00e9 str\u00e1nky, Google ich zarad\u00ed vy\u0161\u0161ie, <a href=\"https:\/\/seo.london\/sk\/ako-pisat-obsah-optimalizovany-pre-seo\/\">kvalitn\u00fd obsah<\/a> ktor\u00fd bol pravidelne aktualizovan\u00fd.<\/p>\n<p style=\"user-select: auto;\">\u010cerstv\u00fd obsah = n\u00e1v\u0161tevnos\u0165 = pr\u00edjem pre majite\u013ea blogu.<\/p>\n<p style=\"user-select: auto;\">E-A-T je meradlom d\u00f4veryhodnosti v\u00e1\u0161ho obsahu pre Google. Na to sa pozer\u00e1 pri rozhodovan\u00ed o umiestnen\u00ed v\u00e1\u0161ho webu v SERP (str\u00e1nka s v\u00fdsledkami vyh\u013ead\u00e1vania).<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-does-it-affect-my-websites-ranking\"><\/span><strong style=\"user-select: auto;\">Ako to ovplyv\u0148uje hodnotenie mojej webovej str\u00e1nky<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u010c\u00edm vy\u0161\u0161ia je hodnota EAT <a href=\"https:\/\/seo.london\/sk\/hodnotenie-url\/\">hodnotenie<\/a> m\u00e1 va\u0161a str\u00e1nka, t\u00fdm v\u00e4\u010d\u0161ia je pravdepodobnos\u0165, \u017ee sa umiestni na str\u00e1nkach s v\u00fdsledkami vyh\u013ead\u00e1vania! Je d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee hodnotenie EAT vypo\u010d\u00edtava dve veci:<\/p>\n<p style=\"user-select: auto;\">ako \u010derstv\u00fd je obsah va\u0161ej webovej str\u00e1nky a ak\u00e9 t\u00e9my pokr\u00fdva. To v\u00e1m poskytne <a href=\"https:\/\/seo.london\/sk\/ako-prist-s-napadmi-na-blog\/\">n\u00e1pad<\/a> na \u010do sa mus\u00edte ako vlastn\u00edk str\u00e1nky zamera\u0165! Str\u00e1nky s vysok\u00fdm hodnoten\u00edm EAT maj\u00fa v\u00e4\u010d\u0161iu n\u00e1v\u0161tevnos\u0165 ako str\u00e1nky s n\u00edzkym hodnoten\u00edm, preto\u017ee sa \u010dastej\u0161ie nach\u00e1dzaj\u00fa na str\u00e1nkach s v\u00fdsledkami vyh\u013ead\u00e1vania Google.<\/p>\n<p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Tipy a triky na zlep\u0161enie hodnotenia autority a d\u00f4veryhodnosti v\u00e1\u0161ho webu<\/strong><\/p>\n<p style=\"user-select: auto;\">Ide o d\u00f4le\u017eit\u00e9 sk\u00f3re, ktor\u00e9 spolo\u010dnos\u0165 Google pou\u017e\u00edva na hodnotenie v\u00fdsledkov vyh\u013ead\u00e1vania.<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Odbornos\u0165<\/strong> - Dbajte na to, aby v\u0161etok obsah obsahoval zdroje od akreditovan\u00fdch odborn\u00edkov; ak je to mo\u017en\u00e9, uve\u010fte viacero zdrojov na jednu t\u00e9mu, aby boli prezentovan\u00e9 r\u00f4zne uhly poh\u013eadu.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Autoritat\u00edvny obsah<\/strong> - Uistite sa, \u017ee nap\u00edsan\u00e9 slov\u00e1 zodpovedaj\u00fa inform\u00e1ci\u00e1m poskytnut\u00fdm d\u00f4veryhodn\u00fdmi odborn\u00edkmi.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">D\u00f4veryhodn\u00e9 postupy na webe<\/strong> - Zaveden\u00edm jasn\u00fdch postupov na str\u00e1nke sa n\u00e1v\u0161tevn\u00edci m\u00f4\u017eu na va\u0161ej str\u00e1nke c\u00edti\u0165 pohodlnej\u0161ie. Ide o d\u00f4le\u017eit\u00e9 hodnotenie, ktor\u00e9 Google pou\u017e\u00edva na hodnotenie v\u00fdsledkov vyh\u013ead\u00e1vania. V tomto \u010dl\u00e1nku v\u00e1m poskytneme nieko\u013eko tipov a trikov na zlep\u0161enie t\u00fdchto troch odborn\u00fdch oblast\u00ed, ktor\u00e9 v\u00e1m pom\u00f4\u017eu <a href=\"https:\/\/seo.london\/sk\/ako-zvysit-navstevnost-svojich-webovych-stranok-bez-seo\/\">zv\u00fd\u0161i\u0165<\/a> va\u0161e poradie:<\/li>\n<\/ul>\n<p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Faktory, ktor\u00e9 ovplyv\u0148uj\u00fa vysok\u00fa odbornos\u0165 Autoritat\u00edvnos\u0165 a d\u00f4veryhodnos\u0165.<\/strong><\/p>\n<p style=\"user-select: auto;\">Tieto tri faktory s\u00fa nasledovn\u00e9:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Odbornos\u0165 (E)<\/strong> - \u010c\u00edm viac odborn\u00fdch znalost\u00ed v danej oblasti m\u00e1te, t\u00fdm vy\u0161\u0161ie bude va\u0161e sk\u00f3re. \u00darove\u0148 v\u00e1\u0161ho vzdelania a zamestnania <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sk\u00fasenosti<\/a> je to, \u010do Google pri v\u00fdpo\u010dte tejto \u010dasti sleduje. Odborn\u00edci, ktor\u00ed maj\u00fa doktor\u00e1t alebo doktor\u00e1t medic\u00edny, tie\u017e z\u00edskavaj\u00fa n\u00e1rast sk\u00f3re EAT.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Autoritat\u00edvnos\u0165(A)<\/strong> &#8211; This factor looks into how much trust people can put into you for information about the topic at hand; it&#8217;s often determined by age, reputation, credentials, and other factors like being unbiased with no personal agenda involved. For example, Drs Ben Carson or Mehmet Oz would both rank high on A because their expertise is grounded in medical knowledge <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> sa \u010dasom uk\u00e1zala ako d\u00f4veryhodn\u00e1.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">D\u00f4veryhodnos\u0165 (T)<\/strong> - Tento faktor z\u00e1vis\u00ed od toho, ako dobre pln\u00edte svoje s\u013euby a \u010di \u013eudia veria tomu, \u010do hovor\u00edte. Ak ste v minulosti urobili nie\u010do, v\u010faka \u010domu ste pre ostatn\u00fdch d\u00f4veryhodn\u00ed, potom bude T pre v\u00e1s vy\u0161\u0161ie ako pre niekoho, kto v minulosti klamal, hovoril jednu vec, ale myslel in\u00fa at\u010f.<\/li>\n<\/ul>\n<p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Sp\u00f4soby, ako zv\u00fd\u0161i\u0165 hodnotenie EAT va\u0161ej webovej str\u00e1nky\u00a0<\/strong><\/p>\n<p style=\"user-select: auto;\">Ak chcete zv\u00fd\u0161i\u0165 sk\u00f3re EAT, mus\u00edte sa uisti\u0165, \u017ee je vynikaj\u00faci, autoritat\u00edvny a aktu\u00e1lny. Ak medzi va\u0161e pracovn\u00e9 po\u017eiadavky patr\u00ed ma\u0165 dobr\u00e9 postupy SEO, ale neviete, kde za\u010da\u0165, tu je nieko\u013eko tipov, ktor\u00fdch implement\u00e1ciu by ste mali zv\u00e1\u017ei\u0165:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Pravidelne zverej\u0148ujte nov\u00e9 materi\u00e1ly s \u010derstv\u00fdm obsahom, napr\u00edklad vide\u00e1, <a href=\"https:\/\/seo.london\/sk\/ako-pisat-clanky-optimalizovane-pre-seo\/\">\u010dl\u00e1nky<\/a> a blogy o t\u00e9mach s\u00favisiacich s inform\u00e1ciami o spolo\u010dnosti zverejnen\u00fdmi online. Tieto typy aktualiz\u00e1ci\u00ed udr\u017eia va\u0161u str\u00e1nku vysoko vo vyh\u013ead\u00e1va\u010doch.<\/li>\n<li style=\"user-select: auto;\">Udr\u017eujte webov\u00e9 str\u00e1nky dobre usporiadan\u00e9 s jasnou hierarchiou, ktor\u00e1 u\u013eah\u010duje pochopenie toho, o \u010dom sa na jednotliv\u00fdch str\u00e1nkach diskutuje a kam by mali \u010ditatelia prejs\u0165, ak chc\u00fa pokra\u010dova\u0165 v \u010d\u00edtan\u00ed o t\u00e9me, ktor\u00e1 ich zauj\u00edma.<\/li>\n<li style=\"user-select: auto;\">V\u017edy uv\u00e1dzajte kontaktn\u00e9 inform\u00e1cie, ako je telef\u00f3nne \u010d\u00edslo, e-mailov\u00e1 adresa alebo \u00fadaje zo soci\u00e1lnych m\u00e9di\u00ed, aby v\u00e1s n\u00e1v\u0161tevn\u00edci mohli v pr\u00edpade potreby \u013eahko kontaktova\u0165. Pom\u00f4\u017ee to zv\u00fd\u0161i\u0165 lojalitu z\u00e1kazn\u00edkov pri bud\u00facich obchodn\u00fdch aktivit\u00e1ch, preto\u017ee im tieto cenn\u00e9 inform\u00e1cie poskytujete vopred a nen\u00fatite ich, aby sa ich sna\u017eili n\u00e1js\u0165 sami, ako to robia niektor\u00e9 podniky!<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Ak h\u013ead\u00e1te slu\u017eby SEO a neviete, koho si naja\u0165, pred podpisom zml\u00fav so spolo\u010dnos\u0165ami si najprv skontrolujte ich sk\u00f3re EAT.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"examples-of-how-to-improve-your-sites-expertise-authoritativeness-and-trustworthiness-score\"><\/span>Pr\u00edklady, ako zlep\u0161i\u0165 hodnotenie odbornosti a d\u00f4veryhodnosti v\u00e1\u0161ho webu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Implement\u00e1cia mapy lokality je \u00fa\u010dinn\u00fd sp\u00f4sob, ako poskytn\u00fa\u0165 pou\u017e\u00edvate\u013eom a vyh\u013ead\u00e1va\u010dom cenn\u00e9 inform\u00e1cie o <a href=\"https:\/\/seo.london\/sk\/format-a-struktura-clanku\/\">\u0161trukt\u00fara<\/a> va\u0161ej webovej str\u00e1nky. Pom\u00f4\u017ee v\u00e1m to zlep\u0161i\u0165 sk\u00f3re EAT, v\u010faka \u010domu \u013eudia \u013eah\u0161ie n\u00e1jdu to, \u010do na va\u0161ej str\u00e1nke h\u013eadaj\u00fa.<\/li>\n<li style=\"user-select: auto;\">Identifik\u00e1cia vysokej kvality <a href=\"https:\/\/seo.london\/sk\/zle-externe-odkazy-pre-seo\/\">extern\u00e9 odkazy<\/a> alebo relevantn\u00e9 <a href=\"https:\/\/seo.london\/sk\/miestne-citacie-seo\/\">cit\u00e1cie<\/a> z in\u00fdch str\u00e1nok, ktor\u00e9 by pozit\u00edvne reflektovali va\u0161u str\u00e1nku, m\u00f4\u017eu tie\u017e pom\u00f4c\u0165 zv\u00fd\u0161i\u0165 va\u0161e sk\u00f3re EAT. Tie by mali poch\u00e1dza\u0165 zo zdrojov, ako s\u00fa vl\u00e1dne agent\u00fary, priemyseln\u00e9 zdru\u017eenia, <a href=\"https:\/\/seo.london\/sk\/seo-pre-franchises-2\/\">univerzity<\/a> alebo v zn\u00e1mych publik\u00e1ci\u00e1ch, ako je napr\u00edklad The Wall Street Journal.<\/li>\n<li style=\"user-select: auto;\">Uistite sa, \u017ee v\u0161etok obsah, ktor\u00fd publikujete, sp\u013a\u0148a usmernenia spolo\u010dnosti Google: Nie <a href=\"https:\/\/seo.london\/sk\/sukromne-blogove-siete-bezpecne-alebo-nie\/\">spam<\/a> pr\u00edspevky, \u017eiadny duplicitn\u00fd obsah a \u017eiadne spun \u010dl\u00e1nky alebo str\u00e1nky naplnen\u00e9 k\u013e\u00fa\u010dov\u00fdmi slovami, preto\u017ee aj to m\u00f4\u017ee po\u0161kodi\u0165 SEO <a href=\"https:\/\/seo.london\/sk\/online-marketingove-aktivity\/\">\u00fasilie<\/a> a ved\u00fa k ni\u017e\u0161iemu sk\u00f3re EAT.<\/li>\n<li style=\"user-select: auto;\">Uistite sa, \u017ee obsah, ktor\u00fd zverej\u0148ujete, je relevantn\u00fd a kvalitn\u00fd, so zameran\u00edm na pomoc \u013eu\u010fom pri rie\u0161en\u00ed probl\u00e9mov alebo na u\u013eah\u010denie ich \u017eivota. <a href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\">U\u017eito\u010dn\u00e9<\/a> inform\u00e1cie by sa mali da\u0165 \u013eahko n\u00e1js\u0165 pomocou navig\u00e1cie na str\u00e1nke a nemali by by\u0165 skryt\u00e9 za odkazmi alebo vyskakovac\u00edmi oknami, ktor\u00e9 vy\u017eaduj\u00fa viac ako jedno kliknutie, k\u00fdm ich n\u00e1jdete.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"common-misconceptions-about-the-importance-of-eat-in-seo\"><\/span>Be\u017en\u00e9 myln\u00e9 predstavy o v\u00fdzname EAT v SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">\u013dudia si myslia, \u017ee EAT je sp\u00f4sob, ako z\u00edska\u0165 odkazy alebo in\u00e9 v\u00fdhody SEO.<\/li>\n<li style=\"user-select: auto;\">Niektor\u00ed \u013eudia si myslia, \u017ee je to d\u00f4le\u017eit\u00e9, preto\u017ee to spolo\u010dnos\u0165 Google v minulosti uviedla.<\/li>\n<li style=\"user-select: auto;\">Tieto str\u00e1nky <a href=\"https:\/\/seo.london\/sk\/mylne-predstavy-o-marketingu-obsahu\/\">myln\u00e9 predstavy<\/a> s\u00fa be\u017en\u00e9. Nie s\u00fa v\u0161ak pravdiv\u00e9! Skratka \"EAT\" znamen\u00e1 \"odbornos\u0165, autorita a d\u00f4veryhodnos\u0165\". V\u0161etky tieto prvky spadaj\u00fa pod jeden z troch hlavn\u00fdch pilierov: relevantnos\u0165. Ak chcete z\u00edska\u0165 poz\u00edciu na str\u00e1nkach s v\u00fdsledkami vyh\u013ead\u00e1vania (SERP), <a href=\"https:\/\/seo.london\/sk\/seo-agentura-londyn\/\">top<\/a> poz\u00edcie m\u00f4\u017eu by\u0165 vyhraden\u00e9 pre str\u00e1nky s vysokou \u00farov\u0148ou d\u00f4veryhodnosti - pod\u013ea koho? Jedno slovo: odborn\u00edci.<\/li>\n<li style=\"user-select: auto;\">Na vytvorenie d\u00f4veryhodn\u00e9ho obsahu potrebujete odborn\u00e9 znalosti a autoritu, ktor\u00e9 vych\u00e1dzaj\u00fa zo sk\u00fasenost\u00ed, ako aj istotu v tom, \u010do p\u00ed\u0161ete. V\u00e1\u0161 text by mal obsahova\u0165 aj kvalitn\u00e9 zdroje, napr\u00edklad spo\u013eahliv\u00fdch odborn\u00edkov, ktor\u00ed podporia va\u0161e argumenty.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong style=\"user-select: auto;\">Z\u00e1ver<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ak chcete dosiahnu\u0165 vysok\u00e9 sk\u00f3re EAT, va\u0161a webov\u00e1 str\u00e1nka mus\u00ed by\u0165 autoritat\u00edvna a d\u00f4veryhodn\u00e1. N\u00e1v\u0161tevn\u00edci by sa mali \u013eahko dozvedie\u0165 viac o slu\u017eb\u00e1ch alebo produktoch, ktor\u00e9 pon\u00fakate, ako aj o tom, \u010do ich odli\u0161uje od konkurencie. Vieme, ak\u00e9 \u0165a\u017ek\u00e9 m\u00f4\u017ee by\u0165 vynikn\u00fa\u0165 v Google, ke\u010f sa v\u0161etci nah\u00e1\u0148aj\u00fa za umiestnen\u00edm v SEO, preto sa oplat\u00ed uisti\u0165 sa, \u017ee na svojej webovej lokalite maximalizujete t\u00fato metriku.<\/p>","protected":false},"excerpt":{"rendered":"<p>How to Effectively Engage the Modern Online Consumer The term EAT is often used in SEO and is a popular acronym for &#8220;Expertise, Authoritativeness and Trustworthiness.&#8221; In other words, EAT is a way to measure how authentic the content on your website is. If you want to rank higher in search engines, then you need [&hellip;]<\/p>","protected":false},"author":6,"featured_media":14804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is &quot;EAT&quot; in SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"How to Effectively Engage the Modern Online Consumer The term EAT is often used in SEO and is a popular acronym for &quot;Expertise, Authoritativeness and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/vyhody-monitorovania-dennikov\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is &quot;EAT&quot; in SEO\" \/>\n<meta property=\"og:description\" content=\"How to Effectively Engage the Modern Online Consumer The term EAT is often used in SEO and is a popular acronym for &quot;Expertise, Authoritativeness and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/vyhody-monitorovania-dennikov\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-15T14:14:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:39:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/What-Is-22EAT22-in-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1549\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u010co je \"EAT\" v SEO - SEO.London","description":"Ako efekt\u00edvne zauja\u0165 modern\u00e9ho online spotrebite\u013ea Term\u00edn EAT sa \u010dasto pou\u017e\u00edva v SEO a je popul\u00e1rnou skratkou pre \"Expertise, Authoritativeness and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/sk\/vyhody-monitorovania-dennikov\/","og_locale":"sk_SK","og_type":"article","og_title":"What Is \"EAT\" in SEO","og_description":"How to Effectively Engage the Modern Online Consumer The term EAT is often used in SEO and is a popular acronym for \"Expertise, Authoritativeness and","og_url":"https:\/\/seo.london\/sk\/vyhody-monitorovania-dennikov\/","og_site_name":"SEO.London","article_published_time":"2021-08-15T14:14:22+00:00","article_modified_time":"2022-12-28T11:39:22+00:00","og_image":[{"width":1549,"height":1024,"url":"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/What-Is-22EAT22-in-SEO.png","type":"image\/png"}],"author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Lukasz Zelezny","Predpokladan\u00fd \u010das \u010d\u00edtania":"6 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/what-is-eat-in-seo\/","url":"https:\/\/seo.london\/benefits-of-log-monitoring\/","name":"\u010co je \"EAT\" v SEO - SEO.London","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.london\/benefits-of-log-monitoring\/#primaryimage"},"image":{"@id":"https:\/\/seo.london\/benefits-of-log-monitoring\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/What-Is-22EAT22-in-SEO.png","datePublished":"2021-08-15T14:14:22+00:00","dateModified":"2022-12-28T11:39:22+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"Ako efekt\u00edvne zauja\u0165 modern\u00e9ho online spotrebite\u013ea Term\u00edn EAT sa \u010dasto pou\u017e\u00edva v SEO a je popul\u00e1rnou skratkou pre \"Expertise, Authoritativeness and","breadcrumb":{"@id":"https:\/\/seo.london\/benefits-of-log-monitoring\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/benefits-of-log-monitoring\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/seo.london\/benefits-of-log-monitoring\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/What-Is-22EAT22-in-SEO.png","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/What-Is-22EAT22-in-SEO.png","width":1549,"height":1024,"caption":"LZ"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/benefits-of-log-monitoring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"What Is &#8220;EAT&#8221; 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