{"id":14473,"date":"2021-07-18T11:07:49","date_gmt":"2021-07-18T11:07:49","guid":{"rendered":"https:\/\/seo.london\/?p=14473"},"modified":"2022-12-28T11:43:44","modified_gmt":"2022-12-28T11:43:44","slug":"su-vstupne-stranky-zle-pre-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/","title":{"rendered":"S\u00fa cie\u013eov\u00e9 str\u00e1nky zl\u00e9 pre SEO"},"content":{"rendered":"<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-an-seo-landing-page\"><\/span>\u010co je cie\u013eov\u00e1 str\u00e1nka SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#what-is-an-seo-landing-page\" title=\"\u010co je cie\u013eov\u00e1 str\u00e1nka SEO?\">\u010co je cie\u013eov\u00e1 str\u00e1nka SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#significance-of-optimizing-landing-page-for-search-engines\" title=\"V\u00fdznam optimaliz\u00e1cie cie\u013eovej str\u00e1nky pre vyh\u013ead\u00e1va\u010de\">V\u00fdznam optimaliz\u00e1cie cie\u013eovej str\u00e1nky pre vyh\u013ead\u00e1va\u010de<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#here-is-a-list-of-the-best-seo-practices-to-follow-when-creating-a-successful-landing-page\" title=\"Tu je zoznam najlep\u0161\u00edch postupov SEO, ktor\u00e9 treba dodr\u017eiava\u0165 pri vytv\u00e1ran\u00ed \u00faspe\u0161nej vstupnej str\u00e1nky:\">Tu je zoznam najlep\u0161\u00edch postupov SEO, ktor\u00e9 treba dodr\u017eiava\u0165 pri vytv\u00e1ran\u00ed \u00faspe\u0161nej vstupnej str\u00e1nky:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#develop-backlinks\" title=\"Rozv\u00edja\u0165 sp\u00e4tn\u00e9 odkazy\">Rozv\u00edja\u0165 sp\u00e4tn\u00e9 odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#increasing-page-speed\" title=\"Zv\u00fd\u0161enie r\u00fdchlosti str\u00e1nky\">Zv\u00fd\u0161enie r\u00fdchlosti str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#monitoring-used-url\" title=\"Monitorovanie pou\u017eitej adresy URL\">Monitorovanie pou\u017eitej adresy URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#enable-search-engine-to-match-easily-with-your-content\" title=\"Umo\u017enite vyh\u013ead\u00e1va\u010du \u013eahko priradi\u0165 v\u00e1\u0161 obsah\">Umo\u017enite vyh\u013ead\u00e1va\u010du \u013eahko priradi\u0165 v\u00e1\u0161 obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#make-your-keywords-associate-with-your-content\" title=\"K\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa sp\u00e1jaj\u00fa s obsahom\">K\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa sp\u00e1jaj\u00fa s obsahom<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#here-are-some-strategies-that-need-to-be-followed-to-structure-a-successful-landing-page\" title=\"Tu je nieko\u013eko strat\u00e9gi\u00ed, ktor\u00e9 je potrebn\u00e9 dodr\u017eiava\u0165 pri vytv\u00e1ran\u00ed \u00faspe\u0161nej vstupnej str\u00e1nky.\">Tu je nieko\u013eko strat\u00e9gi\u00ed, ktor\u00e9 je potrebn\u00e9 dodr\u017eiava\u0165 pri vytv\u00e1ran\u00ed \u00faspe\u0161nej vstupnej str\u00e1nky.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#headings\" title=\"Nadpisy\">Nadpisy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#title-tag\" title=\"Zna\u010dka n\u00e1zvu\">Zna\u010dka n\u00e1zvu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#meta-description\" title=\"Meta popis\">Meta popis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#files-name\" title=\"N\u00e1zov s\u00faboru\">N\u00e1zov s\u00faboru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#interlinks\" title=\"Prepojenia\">Prepojenia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#alt-tags\" title=\"Alt Tagy\">Alt Tagy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#are-landing-pages-bad-for-seo\" title=\"S\u00fa cie\u013eov\u00e9 str\u00e1nky zl\u00e9 pre SEO\">S\u00fa cie\u013eov\u00e9 str\u00e1nky zl\u00e9 pre SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#essentials-of-creating-a-high-conversion-landing-page\" title=\"Z\u00e1klady tvorby vstupnej str\u00e1nky s vysokou konverziou\">Z\u00e1klady tvorby vstupnej str\u00e1nky s vysokou konverziou<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#develop-an-effective-headline\" title=\"Vytvorenie \u00fa\u010dinn\u00e9ho titulku\">Vytvorenie \u00fa\u010dinn\u00e9ho titulku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#numbered-headings-and-titles\" title=\"\u010c\u00edslovan\u00e9 nadpisy a n\u00e1zvy\">\u010c\u00edslovan\u00e9 nadpisy a n\u00e1zvy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#negative-wording\" title=\"Negat\u00edvne znenie\">Negat\u00edvne znenie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#emphasize-value-over-brand\" title=\"D\u00f4raz na hodnotu pred zna\u010dkou\">D\u00f4raz na hodnotu pred zna\u010dkou<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/#keep-a-clean-presentation\" title=\"Udr\u017eujte \u010dist\u00fa prezent\u00e1ciu\">Udr\u017eujte \u010dist\u00fa prezent\u00e1ciu<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Vytvor\u00edte <a href=\"https:\/\/seo.london\/sk\/co-su-vstupne-stranky-a-preco-su-dolezite\/\">vstupn\u00e9 str\u00e1nky<\/a> pre <a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a> a potom <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a>? Pou\u017e\u00edvate cielen\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1? Optimalizujete vstupn\u00e9 str\u00e1nky po? M\u00f4\u017ee to sta\u010di\u0165 na to, aby va\u0161e vstupn\u00e9 str\u00e1nky <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> vy\u0161\u0161ie? V tomto \u010dl\u00e1nku sa dozviete <a href=\"https:\/\/seo.london\/sk\/mozem-sa-naucit-seo-sam\/\">nau\u010di\u0165 sa<\/a> ako <a href=\"https:\/\/seo.london\/sk\/ako-zvysit-navstevnost-svojich-webovych-stranok-bez-seo\/\">zv\u00fd\u0161i\u0165<\/a> organick\u00e9 <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a> prem\u00e1vka a \u010do robi\u0165 \u010falej <a href=\"https:\/\/seo.london\/sk\/co-su-meta-klucove-slova\/\">k\u013e\u00fa\u010dov\u00e9 slovo<\/a> <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/klucove-slovo-vyskum-in-seo\/\">v\u00fdskum<\/a>.<\/p>\n<p style=\"user-select: auto;\">Cie\u013eov\u00e1 str\u00e1nka je str\u00e1nka, na ktorej m\u00f4\u017eu prist\u00e1\u0165 potenci\u00e1lni z\u00e1kazn\u00edci alebo n\u00e1v\u0161tevn\u00edci, ke\u010f klikn\u00fa alebo sa pos\u00favaj\u00fa po online lokalite. Je ur\u010den\u00e1 na z\u00edskanie inform\u00e1ci\u00ed od potenci\u00e1lnych z\u00e1kazn\u00edkov v\u00fdmenou za postrehy o produktoch alebo slu\u017eb\u00e1ch, recenzie a k\u00f3dy maloobchodn\u00fdch transakci\u00ed.<\/p>\n<p style=\"user-select: auto;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<p style=\"user-select: auto;\">Ke\u010f z\u00e1kazn\u00edk pristane na str\u00e1nke, s\u00fa k dispoz\u00edcii n\u00e1stroje, ktor\u00e9 menia kliknutia na potenci\u00e1lnych z\u00e1kazn\u00edkov, a z\u00e1kazn\u00edk na opl\u00e1tku dostane pr\u00edstupov\u00e9 k\u00f3dy alebo in\u00e9 relevantn\u00e9 inform\u00e1cie, ktor\u00e9 by ho mohli zauj\u00edma\u0165 o produkte alebo slu\u017ebe, \u010d\u00edm sa vstupn\u00e1 str\u00e1nka st\u00e1va jedine\u010dnou oproti ostatn\u00fdm str\u00e1nkam na webovej lokalite.<\/p>\n<p style=\"user-select: auto;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 40px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"significance-of-optimizing-landing-page-for-search-engines\"><\/span>V\u00fdznam optimaliz\u00e1cie cie\u013eovej str\u00e1nky pre vyh\u013ead\u00e1va\u010de<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ak s\u00fa vstupn\u00e9 str\u00e1nky optimalizovan\u00e9 na z\u00e1klade najlep\u0161\u00edch po\u017eiadaviek SEO, ur\u010dite poskytn\u00fa z\u00e1kazn\u00edkovi a webovej str\u00e1nke nasleduj\u00face v\u00fdhody.<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Vyh\u013ead\u00e1va\u010de \u013eahko priradia funkciu va\u0161ej str\u00e1nky a vhodne ju zaradia na miesto, kde m\u00e1 by\u0165 vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/li>\n<li style=\"user-select: auto;\">Z\u00e1kazn\u00edci bud\u00fa ma\u0165 pr\u00edstup k str\u00e1nke, \u010d\u00edm sa \u013eahko zv\u00fd\u0161i po\u010det konverzi\u00ed.<\/li>\n<li style=\"user-select: auto;\">Optimaliz\u00e1ciou vstupn\u00fdch str\u00e1nok zlep\u0161ujete aj kvalitu hodnotenia str\u00e1nok <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> pri\u0165ahuje v\u00fdhody, ako s\u00fa kampane AdWords.<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Vytvorenie vstupnej str\u00e1nky s najlep\u0161\u00edmi postupmi SEO umo\u017en\u00ed va\u0161ej str\u00e1nke z\u00edska\u0165 vy\u0161\u0161ie poz\u00edcie a pom\u00f4\u017ee zv\u00fd\u0161i\u0165 po\u010det va\u0161ich cie\u013eov\u00fdch pou\u017e\u00edvate\u013eov. <span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>Vytvorenie dobre \u0161trukt\u00farovan\u00e9ho SEO v\u00e1m umo\u017en\u00ed z\u00edska\u0165 v\u00e4\u010d\u0161iu n\u00e1v\u0161tevnos\u0165, ktor\u00fa va\u0161a t\u00e9ma pril\u00e1ka v s\u00favislosti s produktom alebo slu\u017ebou, ktor\u00fa pred\u00e1vate. V s\u00falade s t\u00fdm v\u00e1m to pom\u00f4\u017ee z\u00edska\u0165 viac potenci\u00e1lnych z\u00e1kazn\u00edkov, a teda zv\u00fd\u0161i\u0165 mieru konverzie, \u010do v kone\u010dnom d\u00f4sledku zlep\u0161\u00ed \u00faspe\u0161nos\u0165 va\u0161ej webovej str\u00e1nky.<\/p>\n<h2 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"here-is-a-list-of-the-best-seo-practices-to-follow-when-creating-a-successful-landing-page\"><\/span>Tu je zoznam najlep\u0161\u00edch postupov SEO, ktor\u00e9 treba dodr\u017eiava\u0165 pri vytv\u00e1ran\u00ed \u00faspe\u0161nej vstupnej str\u00e1nky:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"develop-backlinks\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Rozv\u00edja\u0165 sp\u00e4tn\u00e9 odkazy<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">ide o odkazy z in\u00fdch webov\u00fdch str\u00e1nok, ktor\u00e9 smeruj\u00fa na va\u0161u webov\u00fa lokalitu. Sp\u00e4tn\u00e9 odkazy z vysoko hodnoten\u00fdch a uzn\u00e1van\u00fdch platforiem v\u00e1m umo\u017enia zlep\u0161i\u0165 SEO cie\u013eovej str\u00e1nky va\u0161ej str\u00e1nky. Podobne aj rozvoj <a href=\"https:\/\/seo.london\/sk\/ako-pisat-obsah-optimalizovany-pre-seo\/\">kvalitn\u00fd obsah<\/a> ktor\u00e9 sa daj\u00fa zdie\u013ea\u0165, napr\u00edklad vide\u00e1 a informa\u010dn\u00e9 grafy, m\u00f4\u017eu zv\u00fd\u0161i\u0165 pravdepodobnos\u0165, \u017ee na v\u00e1s bud\u00fa odkazova\u0165 in\u00e9 str\u00e1nky.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"increasing-page-speed\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Zv\u00fd\u0161enie r\u00fdchlosti str\u00e1nky<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Zvy\u0161ovanie <a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/learn\/seo\/page-speed\">r\u00fdchlos\u0165 str\u00e1nky<\/a> je rozhoduj\u00facim faktorom, pokia\u013e ide o umiestnenie vo vyh\u013ead\u00e1va\u010doch, preto\u017ee vytv\u00e1ra u\u017e\u00edvate\u013esky pr\u00edvetiv\u00e9 vn\u00edmanie, v\u010faka ktor\u00e9mu mnoh\u00ed \u013eudia radi na\u010d\u00edtavaj\u00fa <a href=\"https:\/\/seo.london\/sk\/ako-dosiahnut-aby-google-indexoval-vase-stranky-rychlejsie\/\">r\u00fdchlo<\/a> str\u00e1nky v porovnan\u00ed s pomal\u00fdmi str\u00e1nkami, ktor\u00e9 ich rozz\u00faria a prin\u00fatia ich opusti\u0165 str\u00e1nku bez jej otvorenia, \u010do ovplyvn\u00ed hodnotenie.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"monitoring-used-url\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Monitorovanie pou\u017eitej adresy URL<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Na str\u00e1nke .<strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">\u00a0<\/em><\/strong>pom\u00e1ha odhali\u0165 inform\u00e1cie o <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a> a \u010do by mali n\u00e1v\u0161tevn\u00edci na va\u0161ej str\u00e1nke o\u010dak\u00e1va\u0165. Preto by ste mali minimalizova\u0165 svoju adresu URL na maxim\u00e1lne 65 znakov a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 rozdeli\u0165 lomkami, pri\u010dom tie najv\u00fdznamnej\u0161ie umiestnite najm\u00e4 na \u013eav\u00fa stranu adresy URL. A <a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/learn\/seo\/url\">dobre \u0161trukt\u00farovan\u00e1 adresa URL<\/a> pom\u00f4\u017ee vytvori\u0165 \u00faspe\u0161n\u00fa vstupn\u00fa str\u00e1nku, ktor\u00e1 podpor\u00ed celkov\u00fd \u00faspech podniku.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"enable-search-engine-to-match-easily-with-your-content\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Umo\u017enite vyh\u013ead\u00e1va\u010du \u013eahko priradi\u0165 v\u00e1\u0161 obsah <\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">mali by ste zabezpe\u010di\u0165, aby vyh\u013ead\u00e1va\u010de <a href=\"https:\/\/seo.london\/sk\/ako-pouzivat-subor-robots-txt-v-seo\/\">roboty<\/a> dok\u00e1\u017ee \u010d\u00edta\u0165, rozpozn\u00e1va\u0165 a analyzova\u0165. Vyh\u013ead\u00e1va\u010d tak pochop\u00ed, \u010do vstupn\u00e1 str\u00e1nka obsahuje, aby ju mohol spr\u00e1vne indexova\u0165.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"make-your-keywords-associate-with-your-content\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">K\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa sp\u00e1jaj\u00fa s obsahom<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Z\u00e1kladom vstupnej str\u00e1nky s vysokou poz\u00edciou je zvy\u010dajne siln\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo. Po druh\u00e9, pou\u017e\u00edvajte podraden\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, aby ste \u010falej nazna\u010dili, o \u010dom va\u0161a str\u00e1nka hovor\u00ed. A nakoniec, k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 pou\u017e\u00edvate, by mali zodpoveda\u0165 v\u00e1\u0161mu obsahu a nemali by zav\u00e1dza\u0165 pou\u017e\u00edvate\u013eov. Mali by im tie\u017e umo\u017eni\u0165 zisti\u0165, \u010do o\u010dak\u00e1vaj\u00fa, \u017ee na vstupnej str\u00e1nke n\u00e1jdu.<\/p>\n<h2 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"here-are-some-strategies-that-need-to-be-followed-to-structure-a-successful-landing-page\"><\/span>Tu je nieko\u013eko strat\u00e9gi\u00ed, ktor\u00e9 je potrebn\u00e9 dodr\u017eiava\u0165 pri vytv\u00e1ran\u00ed \u00faspe\u0161nej vstupnej str\u00e1nky.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"headings\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Nadpisy<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Uistite sa, \u017ee ste zahrnuli <a style=\"user-select: auto;\" href=\"https:\/\/thriveagency.com\/news\/what-are-heading-tags-and-why-you-should-use-them\/#:~:text=Heading%20tags%20indicate%20headings%20on,can't%20easily%20read%20screens.\">H1<strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">\u00a0<\/em><\/strong>polo\u017eka<\/a> ktor\u00e1 je v s\u00falade s va\u0161ou <a href=\"https:\/\/seo.london\/sk\/nazov-stranky-seo\/\">n\u00e1zov<\/a> strana. Zvy\u0161ok nadpisov potom m\u00f4\u017ee zodpoveda\u0165 \u010fal\u0161\u00edm t\u00e9mam v r\u00e1mci obsahu, napr\u00edklad sekund\u00e1rnym k\u013e\u00fa\u010dov\u00fdm slov\u00e1m, ktor\u00e9 sa m\u00f4\u017eu pou\u017ei\u0165 na \u010fal\u0161ie pribl\u00ed\u017eenie obsahu pou\u017e\u00edvate\u013eom.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"title-tag\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Zna\u010dka n\u00e1zvu<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Ide\u00e1lne je, ak je n\u00e1zov str\u00e1nky kr\u00e1tky, obsahuje prim\u00e1rne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a je umiestnen\u00fd na \u013eavej strane n\u00e1zvu, za ktor\u00fdm nasleduj\u00fa menej d\u00f4le\u017eit\u00e9 slov\u00e1.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"meta-description\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Meta popis<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Ide o preh\u013ead vstupnej str\u00e1nky; pou\u017e\u00edvate\u013eovi pon\u00faka <a href=\"https:\/\/seo.london\/sk\/ako-prist-s-napadmi-na-blog\/\">n\u00e1pad<\/a> \u010do o\u010dak\u00e1vaj\u00fa, \u017ee n\u00e1jdu, ak klikn\u00fa na str\u00e1nku.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"files-name\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">N\u00e1zov s\u00faboru<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Je d\u00f4le\u017eit\u00e9 da\u0165 svojim s\u00faborom popisn\u00e9 a charakteristick\u00e9 n\u00e1zvy v s\u00falade s obsahom, aby ich vyh\u013ead\u00e1va\u010d mohol \u013eahko vyh\u013eada\u0165, ke\u010f ich pou\u017e\u00edvatelia nem\u00f4\u017eu n\u00e1js\u0165.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"interlinks\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Prepojenia<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Tieto odkazy umo\u017e\u0148uj\u00fa vyh\u013ead\u00e1va\u010du pochopi\u0165 obsah a kontext str\u00e1nky. Preto u\u013eah\u010duj\u00fa robotom vyh\u013ead\u00e1va\u010da generova\u0165 r\u00fdchle vyskakovacie okno po vyh\u013ead\u00e1van\u00ed s porad\u00edm od najvy\u0161\u0161ie umiestnenej str\u00e1nky po najni\u017e\u0161ie umiestnen\u00fa str\u00e1nku vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"alt-tags\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Alt Tagy<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pom\u00e1haj\u00fa prelo\u017ei\u0165 obsah tak, aby ho roboty vyh\u013ead\u00e1va\u010dov mohli rozpozna\u0165, pre\u010d\u00edta\u0165 a analyzova\u0165 jeho koncept. Ak sa obr\u00e1zok odmietne na\u010d\u00edta\u0165, <a style=\"user-select: auto;\" href=\"https:\/\/yoast.com\/image-seo-alt-tag-and-title-tag-optimization\/\">alt tag<\/a> sa pok\u00fasi stru\u010dne vysvetli\u0165 tento obraz a jeho v\u00fdznam.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"are-landing-pages-bad-for-seo\"><\/span>S\u00fa cie\u013eov\u00e9 str\u00e1nky zl\u00e9 pre SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Cie\u013eov\u00e9 str\u00e1nky nie s\u00fa <a href=\"https:\/\/seo.london\/sk\/zle-pre-seo\/\">zl\u00e9<\/a> pre SEO; m\u00f4\u017eu by\u0165 len \u0161kodliv\u00e9, ak nedok\u00e1\u017eete spr\u00e1vne optimalizova\u0165 svoju vstupn\u00fa str\u00e1nku. Ak vhodne optimalizujete svoju vstupn\u00fa str\u00e1nku, SEO optimaliz\u00e1cia bude \u00faspe\u0161n\u00e1. Napr\u00edklad p\u00fatav\u00e1 a intuit\u00edvna vstupn\u00e1 str\u00e1nka prinesie pridan\u00fa hodnotu pre obe strany, va\u0161ich z\u00e1kazn\u00edkov aj webov\u00fa str\u00e1nku, \u010d\u00edm podpor\u00ed webov\u00fa str\u00e1nku a jej <a href=\"https:\/\/seo.london\/sk\/preco-sa-moja-firma-nezobrazuje-na-mapach-google\/\">obchod<\/a> aspekt.<\/p>\n<h2 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"essentials-of-creating-a-high-conversion-landing-page\"><\/span>Z\u00e1klady tvorby vstupnej str\u00e1nky s vysokou konverziou<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Najd\u00f4le\u017eitej\u0161ou s\u00fa\u010das\u0165ou pr\u00edtomnosti webovej str\u00e1nky je jej schopnos\u0165 premeni\u0165 n\u00e1v\u0161tevnos\u0165 na skuto\u010dn\u00fdch z\u00e1kazn\u00edkov. Pokia\u013e ide o online marketing, mnoh\u00e9 zlo\u017eky s\u00favisia s t\u00fdm, ako dobre dok\u00e1\u017eu va\u0161e vstupn\u00e9 str\u00e1nky generova\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov. Na str\u00e1nke . <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a> ma\u0165 vstupn\u00fa str\u00e1nku s vysokou konverziou nemus\u00ed by\u0165 zlo\u017eit\u00e9 ani n\u00e1kladn\u00e9. Tu je nieko\u013eko rie\u0161en\u00ed, ktor\u00e9 m\u00f4\u017eete uplatni\u0165 vo svojej marketingovej strat\u00e9gii, aby ste maximalizovali mieru konverzie svojich vstupn\u00fdch str\u00e1nok.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"develop-an-effective-headline\"><\/span>Vytvorenie \u00fa\u010dinn\u00e9ho titulku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Vo v\u00e4\u010d\u0161ine pr\u00edpadov maj\u00fa webov\u00e9 str\u00e1nky minim\u00e1lne 10 sek\u00fand na to, aby up\u00fatali a udr\u017eali pozornos\u0165 n\u00e1v\u0161tevn\u00edka. Ak webov\u00e1 lokalita n\u00e1v\u0161tevn\u00edka v tomto \u010dasovom r\u00e1mci nezaujme, jednoducho ju opust\u00ed a vyh\u013ead\u00e1 \u010fal\u0161iu webov\u00fa lokalitu, ktor\u00e1 obsahuje inform\u00e1cie, ktor\u00e9 h\u013ead\u00e1. Pr\u00e1ve tu je d\u00f4le\u017eit\u00e9 ma\u0165 efekt\u00edvny, pozornos\u0165 p\u00fataj\u00faci nadpis. Ak je va\u0161a str\u00e1nka zameran\u00e1 na konkr\u00e9tny produkt alebo slu\u017ebu, za\u010dnite titulok probl\u00e9mom, ktor\u00fd va\u0161a slu\u017eba dok\u00e1\u017ee vyrie\u0161i\u0165. Ak dok\u00e1\u017eete probl\u00e9m, ktor\u00fd rie\u0161ite, hne\u010f ozrejmi\u0165 a uvies\u0165 ho v nadpise, m\u00f4\u017eete tohto n\u00e1v\u0161tevn\u00edka v kr\u00e1tkom \u010dase zauja\u0165.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"numbered-headings-and-titles\"><\/span>\u010c\u00edslovan\u00e9 nadpisy a n\u00e1zvy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pou\u017e\u00edvan\u00edm \u010d\u00edsiel pri nadpisoch a najv\u00fdraznej\u0161\u00edch textoch m\u00f4\u017eete pou\u017e\u00edvate\u013eom u\u013eah\u010di\u0165 navig\u00e1ciu na str\u00e1nke. Pre mnoh\u00fdch n\u00e1v\u0161tevn\u00edkov je jednoducho pohodlnej\u0161ie, ke\u010f je obsah prezeranej webovej str\u00e1nky kvantifikovan\u00fd, a m\u00f4\u017eu sa na str\u00e1nku nesk\u00f4r vr\u00e1ti\u0165 bez toho, aby sa stratili alebo zabudli, kde skon\u010dili. V\u010faka tomu m\u00e1 va\u0161a vstupn\u00e1 str\u00e1nka vy\u0161\u0161iu \u0161ancu z\u00edska\u0165 n\u00e1v\u0161tevn\u00edkov, ktor\u00ed sa bud\u00fa vraca\u0165. To m\u00f4\u017ee by\u0165 dobr\u00e9 pre dlhodob\u00fa hodnotu str\u00e1nky, ako aj pre jej konverzn\u00fd pomer.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"negative-wording\"><\/span>Negat\u00edvne znenie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Negat\u00edvne formul\u00e1cie neznamenaj\u00fa pesimistick\u00fd t\u00f3n a obsah, ale pou\u017e\u00edvanie slovn\u00fdch spojen\u00ed sp\u00f4sobom, ktor\u00fd up\u00fata pozornos\u0165 n\u00e1v\u0161tevn\u00edka. To znamen\u00e1, \u017ee titulok, ktor\u00fd obsahuje slov\u00e1 ako \"nikdy\" alebo \"nerobte\", m\u00f4\u017ee by\u0165 pre pou\u017e\u00edvate\u013ea n\u00e1padnej\u0161\u00ed ako neutr\u00e1lny. Tento typ formul\u00e1cie upozor\u0148uje na probl\u00e9m alebo potrebu, ktor\u00fa mo\u017eno vyrie\u0161i\u0165. Ke\u010f potenci\u00e1lni z\u00e1kazn\u00edci uvidia probl\u00e9m, o ktorom s\u00fa presved\u010den\u00ed, \u017ee ho dok\u00e1\u017eete vyrie\u0161i\u0165, m\u00f4\u017eu ma\u0165 v\u00e4\u010d\u0161\u00ed z\u00e1ujem o to, aby zostali a dozvedeli sa viac. Prezent\u00e1cia t\u00fdchto probl\u00e9mov pomocou negat\u00edvnej formul\u00e1cie m\u00f4\u017ee pom\u00f4c\u0165 posilni\u0165 pozornos\u0165, ktor\u00fa m\u00f4\u017ee prinies\u0165 v\u00e1\u0161 nadpis.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"emphasize-value-over-brand\"><\/span>D\u00f4raz na hodnotu pred zna\u010dkou<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Bez oh\u013eadu na to, v akej f\u00e1ze podnikania sa nach\u00e1dzate, zameranie sa na hodnotu m\u00f4\u017ee by\u0165 pr\u00ednosom pri vytv\u00e1ran\u00ed vstupnej str\u00e1nky s vysokou konverziou. Vyu\u017eite priestor na vstupnej str\u00e1nke na to, aby ste hovorili o hodnote svojich produktov alebo programov namiesto toho, aby ste hovorili o svojej spolo\u010dnosti v\u0161eobecne. Najd\u00f4le\u017eitej\u0161ie tvrdenia o svojich produktoch m\u00f4\u017eete zd\u00f4razni\u0165 prostredn\u00edctvom nadpisov. Okrem toho vyu\u017eite priestor v hornej polovici str\u00e1nky na zd\u00f4raznenie hlavnej hodnoty va\u0161ich produktov alebo pon\u00fak. Mnoh\u00ed spotrebitelia sa zameriavaj\u00fa na to, ak\u00fd probl\u00e9m dok\u00e1\u017eu vyrie\u0161i\u0165 alebo ak\u00fa potrebu dok\u00e1\u017eu naplni\u0165, preto m\u00f4\u017ee by\u0165 vyu\u017eitie prim\u00e1rneho priestoru na vstupnej str\u00e1nke na zd\u00f4raznenie hodnoty ve\u013emi d\u00f4le\u017eit\u00e9.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"keep-a-clean-presentation\"><\/span>Udr\u017eujte \u010dist\u00fa prezent\u00e1ciu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Vstupn\u00e1 str\u00e1nka m\u00f4\u017ee ma\u0165 ve\u013ea \u00fa\u010dinn\u00fdch komponentov, ako je v\u00fdzva k akcii a vizu\u00e1lne \u00fadaje, ale ak je pr\u00edli\u0161 nepreh\u013eadn\u00e1, n\u00e1v\u0161tevn\u00edci m\u00f4\u017eu st\u00e1le klikn\u00fa\u0165 na <a href=\"https:\/\/seo.london\/sk\/analyza-konkurencnych-webovych-stranok\/\">konkurent<\/a>. Je d\u00f4le\u017eit\u00e9 udr\u017eiava\u0165 preh\u013eadn\u00e9 a organizovan\u00e9 webov\u00e9 str\u00e1nky, aby sa n\u00e1v\u0161tevn\u00edci nec\u00edtili zahlten\u00ed v\u0161etk\u00fdmi inform\u00e1ciami. Okrem toho \u010dist\u00fd vzh\u013ead u\u013eah\u010duje navig\u00e1ciu na str\u00e1nke, \u010do m\u00f4\u017ee z dlhodob\u00e9ho h\u013eadiska pom\u00f4c\u0165 pri konverzi\u00e1ch. Pred spusten\u00edm vstupnej str\u00e1nky, <a href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/\">recenzia<\/a> prezent\u00e1ciu so svoj\u00edm t\u00edmom a <a href=\"https:\/\/seo.london\/sk\/co-sa-pytat-seo-konzultantov\/\">op\u00fdtajte sa<\/a> ak sa v \u0148om dok\u00e1\u017eu \u013eahko orientova\u0165 a preh\u013eadne vidie\u0165 veci.<\/p>\n<p style=\"user-select: auto;\">Ako hlavn\u00e1 s\u00fa\u010das\u0165 marketingu <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sk\u00fasenosti<\/a>, je d\u00f4le\u017eit\u00e9, aby podniky maximalizovali hodnotu a potenci\u00e1l svojich vstupn\u00fdch str\u00e1nok. Kampa\u0148 mo\u017eno \u013eahko podpori\u0165 silnou vstupnou str\u00e1nkou, ktor\u00e1 konvertuje n\u00e1v\u0161tevn\u00edkov a umo\u017e\u0148uje im vr\u00e1ti\u0165 sa a odporu\u010di\u0165 aj \u010fal\u0161\u00edch potenci\u00e1lnych z\u00e1kazn\u00edkov. Ke\u010f budete so svoj\u00edm t\u00edmom pracova\u0165 na marketingovej kampani, nezabudnite <a href=\"https:\/\/seo.london\/sk\/prehlad-obsahu\/\">n\u00e1\u010drt<\/a> aj vy\u0161\u0161ie uveden\u00e9 strat\u00e9gie s cie\u013eom poskytn\u00fa\u0165 prvotriedny z\u00e1\u017eitok z cie\u013eovej str\u00e1nky.<\/p>\n<p style=\"user-select: auto;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 40px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<p style=\"user-select: auto;\">Na z\u00e1ver mo\u017eno kon\u0161tatova\u0165, \u017ee vstupn\u00e9 str\u00e1nky s\u00fa dokonalou podporou \u00faspechu SEO, pokia\u013e s\u00fa spr\u00e1vne optimalizovan\u00e9. Najm\u00e4 ak s\u00fa vstupn\u00e9 str\u00e1nky optimalizovan\u00e9 pod\u013ea osved\u010den\u00fdch postupov SEO, pom\u00e1haj\u00fa prinies\u0165 z\u00e1kazn\u00edkom a webovej lokalite sp\u00e4tn\u00fa hodnotu. Vstupn\u00e9 str\u00e1nky ako tak\u00e9 funguj\u00fa ruka v ruke so SEO, ke\u010f prispievaj\u00fa k \u00faspechu webov\u00e9ho s\u00eddla a uspokojuj\u00fa po\u017eiadavky z\u00e1kazn\u00edkov. Preto vstupn\u00e9 str\u00e1nky nie s\u00fa zl\u00e9 pre SEO; sk\u00f4r naopak, dve zlo\u017eky pracuj\u00fa s\u00fa\u010dasne na dosiahnut\u00ed toho ist\u00e9ho <a href=\"https:\/\/seo.london\/sk\/co-je-hlavnym-cielom-vyhladavaca\/\">cie\u013e<\/a>. Preto by majitelia webov\u00fdch str\u00e1nok mali vyu\u017e\u00edva\u0165 vstupn\u00e9 str\u00e1nky so SEO na zlep\u0161enie marketingu a zv\u00fd\u0161enie pr\u00edjmov vo svojom podnikan\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u010co je cie\u013eov\u00e1 str\u00e1nka SEO? Vytv\u00e1rate vstupn\u00e9 str\u00e1nky pre SEO a \u010do potom? Pou\u017e\u00edvate cielen\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1? Optimalizujete vstupn\u00e9 str\u00e1nky a\u017e potom? M\u00f4\u017ee to sta\u010di\u0165 na to, aby sa va\u0161e vstupn\u00e9 str\u00e1nky umiest\u0148ovali vy\u0161\u0161ie? V tomto \u010dl\u00e1nku sa dozviete, ako zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 vo vyh\u013ead\u00e1van\u00ed a \u010do robi\u0165 nad r\u00e1mec k\u013e\u00fa\u010dov\u00fdch slov [...]<\/p>","protected":false},"author":6,"featured_media":14474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Landing Pages Bad for SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"Find our an answer on common SEO question which is - are landing pages bad for SEO and some strategies that helps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Landing Pages Bad for SEO\" \/>\n<meta property=\"og:description\" content=\"What is an SEO Landing Page? You create landing pages for SEO and then what? Are you using targeted keywords? Do you optimize landing pages after? Can\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-18T11:07:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:43:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/07\/Are-Landing-Pages-Bad-for-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"S\u00fa cie\u013eov\u00e9 str\u00e1nky zl\u00e9 pre SEO - SEO.London","description":"N\u00e1jdite odpove\u010f na be\u017en\u00fa ot\u00e1zku SEO, ktor\u00e1 znie - s\u00fa vstupn\u00e9 str\u00e1nky zl\u00e9 pre SEO a niektor\u00e9 strat\u00e9gie, ktor\u00e9 pom\u00e1haj\u00fa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/sk\/su-vstupne-stranky-zle-pre-seo\/","og_locale":"sk_SK","og_type":"article","og_title":"Are Landing Pages Bad for SEO","og_description":"What is an SEO Landing Page? 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