{"id":13759,"date":"2021-03-20T11:11:28","date_gmt":"2021-03-20T11:11:28","guid":{"rendered":"https:\/\/seo.london\/?p=13759"},"modified":"2022-12-28T11:44:36","modified_gmt":"2022-12-28T11:44:36","slug":"ako-zladit-seo-a-ux","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/ako-zladit-seo-a-ux\/","title":{"rendered":"Ako zladi\u0165 SEO a UX"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/sk\/\">SEO<\/a> nie je \u00faplne o <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a> to b\u00fdvalo. Kedysi ste jednoducho napchali str\u00e1nku k\u013e\u00fa\u010dov\u00fdmi slovami, z\u00edskali nieko\u013eko odkazov a bolo hotovo. V s\u00fa\u010dasnosti je potrebn\u00e9 zoh\u013eadni\u0165 mno\u017estvo \u010fal\u0161\u00edch faktorov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prvou aktualiz\u00e1ciou, ktor\u00e1 skuto\u010dne otriasla fungovan\u00edm algoritmu, bola Panda od spolo\u010dnosti Google v roku 2011. Bol to prelom, ktor\u00fd prin\u00fatil autorov, aby sa viac zamerali na kvalitu svojich <a href=\"https:\/\/seo.london\/sk\/ako-napisat-seo-optimalizovany-blog\/\">p\u00edsanie<\/a> namiesto k\u013e\u00fa\u010dov\u00fdch slov. V roku 2013 sa \u010falej <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/google-hummingbird\/\">Kolibr\u00edk<\/a> aktualiz\u00e1cia zmenila pr\u00edstup zaveden\u00edm s\u00e9mantick\u00e9ho <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">vyh\u013ead\u00e1vanie<\/a>. Google E-A-T bol \u010fal\u0161\u00edm, ktor\u00fd n\u00e1s prin\u00fatil zamera\u0165 sa viac na odborn\u00e9 znalosti, <a href=\"https:\/\/seo.london\/sk\/ako-najst-autoritu-domeny\/\">org\u00e1n<\/a>a d\u00f4veru. Do popredia sa dostala bezpe\u010dnos\u0165, d\u00f4veryhodnos\u0165 a autorita.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010eal\u0161ou d\u00f4le\u017eitou vecou s\u00fa tzv. <a href=\"https:\/\/seo.london\/sk\/co-su-zakladne-webove-udaje-spolocnosti-google\/\">Z\u00e1kladn\u00e9 webov\u00e9 vit\u00e1lne \u00fadaje<\/a>. Spolo\u010dnos\u0165 Google pl\u00e1nuje, \u017ee UX sa stane e\u0161te d\u00f4le\u017eitej\u0161\u00edm faktorom hodnotenia prostredn\u00edctvom merania str\u00e1nky Google. <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">Sk\u00fasenosti<\/a> Sign\u00e1l (mobiln\u00e1 pr\u00edvetivos\u0165, HTTPS, bezpe\u010dn\u00e9 prehliadanie), najv\u00e4\u010d\u0161\u00ed obsahov\u00fd bod, oneskorenie prv\u00e9ho vstupu a kumulat\u00edvny posun rozlo\u017eenia. Tento krok sa stane realitou v m\u00e1ji 2021 a odborn\u00edci na SEO predpokladaj\u00fa, \u017ee p\u00f4jde o jeden z najv\u00fdznamnej\u0161\u00edch posunov v\u00f4bec. V\u0161etky tieto aktualiz\u00e1cie ovplyv\u0148uj\u00fa zarovnanie <a href=\"https:\/\/miloszkrasinski.com\/ux-vs-seo\/\">UX a SEO<\/a>.<\/span><\/p>\n<div class=\"lyte-wrapper fourthree\" title=\"Ako zladi\u0165 SEO a UX\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_BPJUIkU2b28\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/BPJUIkU2b28\" \/><meta itemprop=\"duration\" content=\"PT8M39S\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-27T23:15:43Z\" \/><\/div><div id=\"lyte_BPJUIkU2b28\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Ako zladi\u0165 SEO a UX<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/BPJUIkU2b28\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2F0.jpg\" alt=\"Ako zladi\u0165 SEO a UX\" width=\"420\" height=\"295\" \/><br \/>Pozrite si toto video na YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Visit: http:\/\/seo.london\/?utm_source=youtube&amp;utm_medium=referral&amp;utm_campaign=lukaszzelezny&amp;utm_term=howtoalign&amp;utm_content=howtoalign I am a London SEO professional with over 15 years of experience. A UK Search Awards judge, and a former director of organic performance at ZPG (uSwitch.com, Zoopla.co.uk, and Prime Location). Currently running SEO.London consultancy\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-ux-and-seo-and-how-they-affect-each-other\"><\/span><span style=\"font-weight: 400;\">\u010co je UX a SEO a ako sa navz\u00e1jom ovplyv\u0148uj\u00fa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/ako-zladit-seo-a-ux\/#what-are-ux-and-seo-and-how-they-affect-each-other\" title=\"\u010co je UX a SEO a ako sa navz\u00e1jom ovplyv\u0148uj\u00fa\">\u010co je UX a SEO a ako sa navz\u00e1jom ovplyv\u0148uj\u00fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/ako-zladit-seo-a-ux\/#possible-challenges\" title=\"Mo\u017en\u00e9 v\u00fdzvy\">Mo\u017en\u00e9 v\u00fdzvy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/ako-zladit-seo-a-ux\/#arranging-the-perfect-marriage-of-ux-and-seo\" title=\"Dokonal\u00e9 spojenie UX a SEO\">Dokonal\u00e9 spojenie UX a SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/ako-zladit-seo-a-ux\/#future-trends\" title=\"Bud\u00face trendy\">Bud\u00face trendy<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">UX alebo User Experience sa sklad\u00e1 z toho, ako sa n\u00e1v\u0161tevn\u00edk c\u00edti a \u010do rob\u00ed po vstupe na va\u0161u webov\u00fa str\u00e1nku. To zah\u0155\u0148a aj ich spr\u00e1vanie, <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/seo-how-long\/\">ako dlho<\/a> sa zdr\u017eiavaj\u00fa, na ak\u00e9 odkazy klikaj\u00fa a ako v\u0161eobecne vn\u00edmaj\u00fa va\u0161u webov\u00fa str\u00e1nku. Ako u\u017e n\u00e1zov napoved\u00e1, \u00fastredn\u00fdm bodom UX je koncov\u00fd pou\u017e\u00edvate\u013e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO je trochu in\u00e9. Jeho hlavn\u00fdm cie\u013eom je poskytn\u00fa\u0165 pou\u017e\u00edvate\u013eovi vhodn\u00fd n\u00e1vod, ako n\u00e1js\u0165 va\u0161u webov\u00fa str\u00e1nku prostredn\u00edctvom vyh\u013ead\u00e1va\u010da. To, \u010do sa deje \u010falej, u\u017e nie je z\u00e1le\u017eitos\u0165ou SEO. Hlavn\u00fd rozdiel spo\u010d\u00edva v tom, \u017ee preh\u013ead\u00e1va\u010de nevn\u00edmaj\u00fa webov\u00e9 str\u00e1nky rovnak\u00fdm sp\u00f4sobom ako \u013eudia. <a href=\"https:\/\/seo.london\/sk\/ako-blokovat-roboty-pomocou-robots-txt\/\">Boty<\/a> s\u00fastredi\u0165 sa na zdrojov\u00fd k\u00f3d; pou\u017e\u00edvatelia sa s\u00fastredia na vizu\u00e1lnu str\u00e1nku a <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a>. SEO je viac o uspokojen\u00ed vyh\u013ead\u00e1va\u010da ako \u013eud\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spravodliv\u00e1 rovnov\u00e1ha medzi nimi je pre \u00faspech va\u0161ej webovej str\u00e1nky nevyhnutn\u00e1. \u010co na tom, \u017ee \u013eudia va\u0161u webov\u00fa str\u00e1nku \u013eahko n\u00e1jdu, ak ju okam\u017eite opustia kv\u00f4li zl\u00e9mu dizajnu a obsahu? Pr\u00e1ve tu sa prel\u00ednaj\u00fa UX a SEO. <a href=\"https:\/\/seo.london\/sk\/metriky-marketingu-obsahu\/\">Metriky<\/a> ako napr. <a href=\"https:\/\/seo.london\/sk\/co-je-to-cas-zotrvania\/\">\u010das zdr\u017eania<\/a> s\u00fa toho d\u00f4kazom. Petra Odak, CMO spolo\u010dnosti <\/span><a href=\"https:\/\/betterproposals.io\"><span style=\"font-weight: 400;\">Lep\u0161ie n\u00e1vrhy<\/span><\/a><span style=\"font-weight: 400;\"> \u010fal\u0161ie koment\u00e1re: <\/span><i><span style=\"font-weight: 400;\">\"UX m\u00e1 okam\u017eit\u00fd vplyv na SEO. Pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok je sp\u00f4sob, ak\u00fdm n\u00e1v\u0161tevn\u00edk komunikuje s va\u0161ou webovou str\u00e1nkou. Jedn\u00fdm z hlavn\u00fdch faktorov hodnotenia Google (a in\u00fdch vyh\u013ead\u00e1va\u010dov) je <a href=\"https:\/\/seo.london\/sk\/preco-potrebujete-pochopit-mieru-odskocenia-vasich-stranok\/\">miera odsko\u010denia<\/a>, <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> op\u00e4\u0165 s\u00favis\u00ed s UX. In\u00fdmi slovami, ak je va\u0161a UX dobr\u00e1, znamen\u00e1 to, \u017ee sa n\u00e1v\u0161tevn\u00edkom p\u00e1\u010di v\u00e1\u0161 obsah a \u017ee je hodnotn\u00fd. Google to potom interpretuje ako znak toho, \u017ee va\u0161a str\u00e1nka je dobr\u00e1, a zarad\u00ed ju vy\u0161\u0161ie. Jednoducho povedan\u00e9, na to, aby sa v\u00e1m darilo v SEO, potrebujete skvel\u00fa UX.\"<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Niekedy si v\u0161ak m\u00f4\u017eu navz\u00e1jom ubl\u00ed\u017ei\u0165, \u010do predstavuje ur\u010dit\u00e9 probl\u00e9my.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"possible-challenges\"><\/span><span style=\"font-weight: 400;\">Mo\u017en\u00e9 v\u00fdzvy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">H\u013eadanie rovnov\u00e1hy medzi p\u00edsan\u00edm pre vyh\u013ead\u00e1va\u010de a \u013eud\u00ed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">P\u00edsanie pre SEO a p\u00edsanie pre UX sa riadi odli\u0161n\u00fdmi z\u00e1sadami. Zatia\u013e \u010do prv\u00e9 m\u00e1 uspokoji\u0165 vyh\u013ead\u00e1va\u010d spr\u00e1vnymi k\u013e\u00fa\u010dov\u00fdmi slovami, <a href=\"https:\/\/seo.london\/sk\/ako-pouzivat-schemu-pre-seo\/\">sch\u00e9ma<\/a>, nadpisy, <a href=\"https:\/\/seo.london\/sk\/meta-description-title-tag-h1-na-stranke-kontaktu\/\">meta<\/a> ich jedin\u00fdm cie\u013eom je splni\u0165 o\u010dak\u00e1vania pou\u017e\u00edvate\u013ea. Teraz sa \u010dasto m\u00f4\u017ee sta\u0165, \u017ee pou\u017e\u00edva\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 tak, ako sa od v\u00e1s o\u010dak\u00e1va, je \u0165a\u017ek\u00e9 bez toho, aby ste obetovali s\u00fadr\u017enos\u0165 obsahu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predstavte si, \u017ee dost\u00e1vate <a href=\"https:\/\/seo.london\/sk\/co-su-meta-klucove-slova\/\">k\u013e\u00fa\u010dov\u00e9 slovo<\/a> n\u00e1vrhy zo softv\u00e9ru. Tie s\u00fa prevzat\u00e9 z <a href=\"https:\/\/seo.london\/sk\/seo-agentura-londyn\/\">top<\/a> 10 str\u00e1n, ktor\u00e9 <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> pre konkr\u00e9tnu str\u00e1nku. M\u00f4\u017eu sa v\u00e1m navrhn\u00fa\u0165 nespr\u00e1vne nap\u00edsan\u00e9 verzie k\u013e\u00fa\u010dov\u00e9ho slova, preto\u017ee tak\u00e9to pr\u00edpady sa objavili v obsahu va\u0161ich konkurentov. \u010co m\u00e1te potom robi\u0165? Obetova\u0165 spr\u00e1vnos\u0165 pre lep\u0161ie umiestnenie? Tu budete musie\u0165 n\u00e1js\u0165 dokonal\u00fa rovnov\u00e1hu. St\u00e1le v\u0161ak plat\u00ed dobr\u00e9 pravidlo, \u017ee pou\u017e\u00edvate\u013e je na prvom mieste.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Udr\u017eiavanie rozpo\u010dtu tak, aby vyhovoval obom<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO aj dizajn UX sa m\u00f4\u017eu uk\u00e1za\u0165 ako n\u00e1kladn\u00e9 dobrodru\u017estvo. Zatia\u013e \u010do SEO je sk\u00f4r dlhodob\u00fd v\u00fddavok, UX je v\u00e4\u010d\u0161inou jednorazov\u00e1 platba. Napriek tomu je potrebn\u00e9 n\u00e1js\u0165 rovnov\u00e1hu v <a href=\"https:\/\/seo.london\/sk\/ako-robit-seo-s-rozpoctom-pre-obsahovu-stranku\/\">rozpo\u010det<\/a> pre va\u0161e SEO a dizajn UX <a href=\"https:\/\/seo.london\/sk\/online-marketingove-aktivity\/\">\u00fasilie<\/a> je ve\u013emi d\u00f4le\u017eit\u00fd. Podfinancovan\u00e9 SEO v\u00e1m m\u00f4\u017ee prinies\u0165 nulov\u00e9 v\u00fdsledky a \u00faplne prem\u00e1rni\u0165 va\u0161e <a href=\"https:\/\/seo.london\/sk\/seo-pre-financne-sluzby\/\">peniaze<\/a>, ke\u010f\u017ee <a href=\"https:\/\/seo.london\/sk\/zle-pre-seo\/\">zl\u00e9<\/a> UX jednoducho odrad\u00ed n\u00e1v\u0161tevn\u00edkov od va\u0161ej webovej str\u00e1nky. Z tohto d\u00f4vodu sa mus\u00edte uisti\u0165, \u017ee obe va\u0161e kampane s\u00fa n\u00e1kladovo efekt\u00edvne.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Probl\u00e9my s navig\u00e1ciou<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Intern\u00e9 prepojenie je ur\u010dite d\u00f4le\u017eit\u00e9, ale jeho nadmern\u00e9 pou\u017e\u00edvanie sp\u00f4sobuje, \u017ee rozhranie jednoducho vyzer\u00e1 zle a nepreh\u013eadne. Je s\u00edce skvel\u00e9 necha\u0165 pou\u017e\u00edvate\u013ea vo\u013ene sa pohybova\u0165 po str\u00e1nke intuit\u00edvnym sp\u00f4sobom, ale preh\u00e1\u0148an\u00edm sa vytv\u00e1ra len v\u00e4\u010d\u0161\u00ed neporiadok, ktor\u00fd v skuto\u010dnosti s\u0165a\u017euje navig\u00e1ciu po celom webe.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Probl\u00e9my s technickou podporou<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Neel Vithlani, digit\u00e1lne <a href=\"https:\/\/seo.london\/sk\/co-robi-digitalny-marketer\/\">market\u00e9r<\/a> z <\/span><a href=\"https:\/\/www.orderhive.com\/\"><span style=\"font-weight: 400;\">Orderhive<\/span><\/a><span style=\"font-weight: 400;\"> pova\u017euje probl\u00e9my s technickou podporou za jednu z pr\u00ed\u010din zm\u00e4tku medzi UX a SEO: <\/span><i><span style=\"font-weight: 400;\">\"D\u00f4vodom, pre\u010do mnoh\u00ed \u013eudia pova\u017euj\u00fa obe spolo\u010dnosti za nepriate\u013eov, je mo\u017eno skuto\u010dnos\u0165, \u017ee v mnoh\u00fdch pr\u00edpadoch ch\u00fdba technick\u00e1 podpora. Napr\u00edklad spolo\u010dnos\u0165 Google <a href=\"https:\/\/seo.london\/sk\/co-je-to-amp-seo\/\">AMP<\/a> poskytuje ve\u013emi z\u00e1kladn\u00e9 <a href=\"https:\/\/seo.london\/sk\/ako-zlepsit-seo-pomocou-google-analytics\/\">analytika<\/a> napriek tomu, \u017ee je mimoriadne pou\u017e\u00edvate\u013esky pr\u00edvetiv\u00fd. Nie je priate\u013esk\u00fd ani k reklam\u00e1m. M\u00f4\u017eeme teda pochopi\u0165, \u017ee probl\u00e9m spo\u010d\u00edva v technickej podpore a prijat\u00ed na trhu.<\/span><\/i><span style=\"font-weight: 400;\">\" Spom\u00edna aj e-maily: <\/span><i><span style=\"font-weight: 400;\">\"E-maily sa u\u017e desa\u0165ro\u010dia pot\u00fdkaj\u00fa s nedostatkom technickej podpory a ned\u00e1vne aktualiz\u00e1cie v\u00fdrazne ovplyvnili UX.\"<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"arranging-the-perfect-marriage-of-ux-and-seo\"><\/span><span style=\"font-weight: 400;\">Dokonal\u00e9 spojenie UX a SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Je tu pomerne ve\u013ea probl\u00e9mov, ktor\u00e9 budete musie\u0165 vyrie\u0161i\u0165, a preto v\u00e1m prin\u00e1\u0161ame nieko\u013eko tipov, ako cel\u00fa t\u00fato \u00falohu SEO a UX zvl\u00e1dnu\u0165.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vytvorenie kult\u00fary spolupr\u00e1ce medzi oddeleniami<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u013dudia z oblasti SEO a UX sa dr\u017eia r\u00f4znych z\u00e1sad. Prv\u00fdm krokom by malo by\u0165 prisp\u00f4sobenie t\u00fdchto dvoch oddelen\u00ed a podpora spolupr\u00e1ce a efekt\u00edvnej komunik\u00e1cie. William Cannon, gener\u00e1lny riadite\u013e spolo\u010dnosti <\/span><a href=\"https:\/\/signaturely.com\"><span style=\"font-weight: 400;\">Signaturely<\/span><\/a><span style=\"font-weight: 400;\"> s\u00fahlas\u00ed:<\/span><i><span style=\"font-weight: 400;\"> \"Za\u010dnite t\u00fdm, \u017ee jednotky SEO a UX bud\u00fa \u00fazko spolupracova\u0165 (za predpokladu, \u017ee m\u00e1te obe discipl\u00edny pod jednou strechou). T\u00fdm, \u017ee za\u017eijete rovnak\u00fa pracovn\u00fa atmosf\u00e9ru, sa z konkuren\u010dn\u00e9ho vz\u0165ahu m\u00f4\u017ee \u010dasto sta\u0165 vz\u0165ah spolupr\u00e1ce, najm\u00e4 ak s\u00fa oba t\u00edmy od za\u010diatku prepojen\u00e9 vo webov\u00fdch projektoch s\u00fa\u010dasne.\"&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Napriek tomu by sa to malo urobi\u0165 pred za\u010dat\u00edm v\u00fdvoja projektu. Pok\u00fa\u0161a\u0165 sa o to po za\u010dat\u00ed realiz\u00e1cie \u00faloh je \u00faplne zbyto\u010dn\u00e9. Vo f\u00e1ze v\u00fdroby sa m\u00f4\u017eu vyskytn\u00fa\u0165 ur\u010dit\u00e9 komunika\u010dn\u00e9 probl\u00e9my a vy budete \u0165aha\u0165 za krat\u0161\u00ed koniec. William sa prid\u00e1va k tejto t\u00e9me: <\/span><i><span style=\"font-weight: 400;\">\"Spolo\u010dn\u00fdm p\u00f4soben\u00edm od f\u00e1zy pl\u00e1novania m\u00f4\u017eu obe skupiny predstavi\u0165 dominantn\u00e9 akum\u00e9ny, ktor\u00e9 m\u00f4\u017eu ve\u013emi vhodne posun\u00fa\u0165 v\u00e1\u0161 projekt do \u00fa\u017easnej (a \u00faplne lep\u0161ej) poz\u00edcie. Z\u00e1rove\u0148 prevezm\u00fa zv\u00fd\u0161en\u00fa zodpovednos\u0165 za projekt t\u00fdm, \u017ee sa o nich bude diskutova\u0165 a bud\u00fa pridan\u00ed na za\u010diatku met\u00f3dy.\"<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Zistenie z\u00e1meru vyh\u013ead\u00e1vania<\/span><\/h3>\n<p><a href=\"https:\/\/twitter.com\/debgotwired\/status\/1360589411021246476\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/debgotwired\/status\/1360589411021246476<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/sk\/vyhladavaci-zamer-101-sprievodca-pre-zaciatocnikov\/\">Z\u00e1mer vyh\u013ead\u00e1vania<\/a> je d\u00f4vod, pre\u010do pou\u017e\u00edvatelia zad\u00e1vaj\u00fa konkr\u00e9tny dotaz do vyh\u013ead\u00e1vacieho riadku. Teraz by va\u0161ou prioritou malo by\u0165 uspokojenie z\u00e1meru pou\u017e\u00edvate\u013ea. Budete musie\u0165 pozna\u0165 charakteristiky jednotliv\u00fdch SERP, aby ste sa nesna\u017eili zaradi\u0165 svoj <a href=\"https:\/\/seo.london\/sk\/su-blogy-dobre-pre-seo\/\">blog<\/a> medzi <a href=\"https:\/\/seo.london\/sk\/seo-sluzby-pre-webove-stranky-elektronickeho-obchodu-2\/\">Elektronick\u00e9 obchodovanie<\/a> alebo <a href=\"https:\/\/seo.london\/sk\/seo-pre-stranky-produktov-elektronickeho-obchodu\/\">str\u00e1nky produktov<\/a>. To je jednoducho zbyto\u010dn\u00e9 \u00fasilie, a pre\u010do je to mo\u017en\u00e9, nespln\u00edte o\u010dak\u00e1vania z\u00e1kazn\u00edka s va\u0161ou str\u00e1nkou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Povedzme, \u017ee niekto zad\u00e1 do Google \"k\u00fapi\u0165 vysok\u00e9 podp\u00e4tky\". Jeho z\u00e1merom je k\u00fapi\u0165 vysok\u00e9 podp\u00e4tky. V\u00e1\u0161 pr\u00edspevok na blogu, ktor\u00fd sa umiestni na popredn\u00fdch miestach s ostatn\u00fdmi webov\u00fdmi str\u00e1nkami elektronick\u00e9ho obchodu, v\u00e1m nepochybne prinesie len m\u00e1lo kliknut\u00ed alebo \u017eiadne. Ke\u010f\u017ee ste neuspokojili z\u00e1mer, nez\u00edskate ni\u010d, aj ke\u010f sa umiestnite vysoko.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Zameranie na fragmenty<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13764 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.30-1024x765.png\" alt=\"Ako zladi\u0165 SEO a UX 1\" width=\"640\" height=\"478\"><\/p>\n<p><span style=\"font-weight: 400;\">Pod\u013ea Ahrefs, generujete 31% viac n\u00e1v\u0161tevnosti, ke\u010f m\u00e1te <a href=\"https:\/\/seo.london\/sk\/ako-ziskat-zobrazeny-uryvok\/\">Odpor\u00fa\u010dan\u00fd \u00faryvok<\/a> v porovnan\u00ed s prv\u00fdm miestom v SERP. Z tohto d\u00f4vodu budete musie\u0165 vyzdvihn\u00fa\u0165 svoje \u00faryvky, preto\u017ee maj\u00fa poskytn\u00fa\u0165 presn\u00fa odpove\u010f na ot\u00e1zku pou\u017e\u00edvate\u013ea. Tu budete musie\u0165 zos\u00faladi\u0165 UX a SEO, aby ste sa uistili, \u017ee v\u00e1\u0161 snippet je po prv\u00e9, a po druh\u00e9, aby bol klikate\u013en\u00fd a zauj\u00edmav\u00fd.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ur\u010denie najlep\u0161ieho po\u010dtu slov<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Va\u0161i konkurenti by v\u00e1m mali poskytn\u00fa\u0165 <a href=\"https:\/\/seo.london\/sk\/ako-prist-s-napadmi-na-blog\/\">n\u00e1pad<\/a> o tom, ak\u00fd druh obsahu najlep\u0161ie vyhovuje v\u00e1\u0161mu publiku. Aj ke\u010f m\u00f4\u017ee by\u0165 dlh\u00fd obsah l\u00e1kav\u00fd, preto\u017ee sa do neho zmest\u00ed viac k\u013e\u00fa\u010dov\u00fdch slov, nie v\u017edy je to tak. Nezabudnite sa porovna\u0165 s nimi a zisti\u0165, ak\u00fd je ich z\u00e1mer. Niekedy kr\u00e1tkoform\u00e1tov\u00fd obsah jednoducho funguje ove\u013ea lep\u0161ie z h\u013eadiska konverzi\u00ed a n\u00e1v\u0161tevnosti, ale to z\u00e1vis\u00ed v\u00fdlu\u010dne od t\u00e9my a k\u013e\u00fa\u010dov\u00fdch slov. Nezabudnite, \u017ee v\u0161etky odpovede na to, ak\u00e1 by mala by\u0165 va\u0161a str\u00e1nka, sa nach\u00e1dzaj\u00fa v prvej desiatke SERP.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Poskytovanie r\u00fdchlych a stru\u010dn\u00fdch odpoved\u00ed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Va\u0161i n\u00e1v\u0161tevn\u00edci potrebuj\u00fa odpovede, je to tak jednoduch\u00e9. Vizu\u00e1lne efekty s\u00fa v poriadku, aj ke\u010f preh\u00e1\u0148anie m\u00f4\u017ee by\u0165 \u0161kodliv\u00e9 pre spr\u00e1vanie n\u00e1v\u0161tevn\u00edka po vstupe na webov\u00fa str\u00e1nku. \u010eal\u0161\u00edm aspektom v\u00fdzdoby va\u0161ej webovej str\u00e1nky je \u010das na\u010d\u00edtania. \u010c\u00edm viac obr\u00e1zkov a ornamentov pou\u017eijete, t\u00fdm dlh\u0161ie bude n\u00e1v\u0161tevn\u00edk \u010daka\u0165. \u013dudia s\u00fa zanepr\u00e1zdnen\u00ed a na tak\u00e9to veci nemaj\u00fa \u010das - rad\u0161ej by dostali okam\u017eit\u00fa odpove\u010f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokia\u013e ide o SEO, spolo\u010dnos\u0165 Google sa pozer\u00e1 na r\u00fdchlos\u0165 na\u010d\u00edtania str\u00e1nky ako na faktor hodnotenia, tak\u017ee jej zlep\u0161enie v\u00e1m pom\u00f4\u017ee z\u00edska\u0165 vy\u0161\u0161ie poz\u00edcie.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimaliz\u00e1cia viacer\u00fdch zariaden\u00ed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Od septembra 2020 pou\u017e\u00edva spolo\u010dnos\u0165 Google funkciu mobile-first <a href=\"https:\/\/seo.london\/sk\/ako-dosiahnut-aby-google-indexoval-vase-stranky-rychlejsie\/\">indexovanie<\/a> pre v\u0161etky webov\u00e9 str\u00e1nky. To znamen\u00e1, \u017ee preh\u013ead\u00e1va\u010d uprednost\u0148uje mobiln\u00fa verziu va\u0161ej webovej lokality pri hodnoten\u00ed a indexovan\u00ed. Spr\u00e1vna optimaliz\u00e1cia va\u0161ej webovej lokality pre mobiln\u00e9 zariadenia je v s\u00fa\u010dasnosti rozhoduj\u00faca pre va\u0161e snahy v oblasti SEO aj UX. Viac ako 50% <a href=\"https:\/\/seo.london\/sk\/seo-pre-it-spolocnosti\/\">internet<\/a> obyvate\u013eov pou\u017e\u00edva mobiln\u00e9 zariadenia, \u010do je o d\u00f4vod viac, aby sa okam\u017eite optimalizovali pre mobiln\u00e9 zariadenia.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Spr\u00e1vna navig\u00e1cia<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hoci sa ve\u013ea mo\u017enost\u00ed pohybu po webovej lokalite zd\u00e1 by\u0165 dobr\u00fdm n\u00e1padom, pre pou\u017e\u00edvate\u013ea to m\u00f4\u017ee by\u0165 m\u00e4t\u00face. Op\u00e4\u0165 m\u00f4\u017ee by\u0165 l\u00e1kav\u00e9 \u010do najviac vn\u00fatorne prepoji\u0165, hoci to m\u00f4\u017ee by\u0165 na \u0161kodu UX. Va\u0161e ponuky by mali by\u0165 jasne na\u010drtnut\u00e9 a cesta, ktorou sa n\u00e1v\u0161tevn\u00edk uber\u00e1, mus\u00ed by\u0165 zv\u00fdraznen\u00e1.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mapy str\u00e1nok<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13763 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-1024x563.png\" alt=\"Ako zladi\u0165 SEO a UX 2\" width=\"640\" height=\"352\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-1024x563.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-300x165.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-768x422.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37.png 1310w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mapy str\u00e1nok s\u00fa ak\u00fdmsi pl\u00e1nom, ktor\u00fd obsahuje zoznam str\u00e1nok v\u00e1\u0161ho webu. Aj ke\u010f sa mapy str\u00e1nok pre vyh\u013ead\u00e1va\u010de a pou\u017e\u00edvate\u013eov dos\u0165 l\u00ed\u0161ia v zlo\u017eitosti, sl\u00fa\u017eia viac-menej na rovnak\u00fd \u00fa\u010del. Maj\u00fa u\u013eah\u010di\u0165 navig\u00e1ciu na str\u00e1nke a <a href=\"https:\/\/seo.london\/sk\/jetoctopus\/\">plazi\u0165 sa<\/a>.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Drobky<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13762 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-1024x319.png\" alt=\"Ako zladi\u0165 SEO a UX 3\" width=\"640\" height=\"199\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-1024x319.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-300x93.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-768x239.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42.png 1156w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Drobky s\u00fa mal\u00e9 pomocn\u00e9 ponuky, ktor\u00e9 pom\u00e1haj\u00fa pou\u017e\u00edvate\u013eovi <a href=\"https:\/\/seo.london\/sk\/ako-sledovat-poradie-klucovych-slov\/\">tra\u0165<\/a> ich pokrok na webovej str\u00e1nke. V skuto\u010dnosti s\u00fa u\u017eito\u010dn\u00e9 aj pre preh\u013ead\u00e1va\u010de Google, preto\u017ee v\u010faka omrvink\u00e1m je zrejm\u00e9, kde sa nach\u00e1dzaj\u00fa a ako sa tam dostali.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"future-trends\"><\/span><span style=\"font-weight: 400;\">Bud\u00face trendy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google sa \u010doraz viac zameriava na UX, to je nepopierate\u013en\u00e9. V roku 2021 sa chyst\u00e1 ve\u013ek\u00e1 aktualiz\u00e1cia t\u00fdkaj\u00faca sa pr\u00e1ve tejto oblasti. Po ich zaveden\u00ed m\u00f4\u017eeme o\u010dak\u00e1va\u0165 zmenu prior\u00edt optimaliz\u00e1cie.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Z\u00e1kladn\u00e9 webov\u00e9 vit\u00e1lne \u00fadaje<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13761 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-1024x367.png\" alt=\"Ako zladi\u0165 SEO a UX 4\" width=\"640\" height=\"229\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-1024x367.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-300x108.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-768x275.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48.png 1372w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Spolo\u010dnos\u0165 Google v m\u00e1ji 2020 ozn\u00e1mila, \u017ee bude pou\u017e\u00edva\u0165 nov\u00fd s\u00fabor metr\u00edk s n\u00e1zvom Core Web Vitals. Patria medzi ne:<\/span><\/p>\n<p><b>Najv\u00e4\u010d\u0161\u00ed obsah Farba (<a href=\"https:\/\/seo.london\/sk\/hlavne-dovody-preco-by-ste-si-mali-najat-hlavneho-weboveho-konzultanta\/\">LCP<\/a>)<\/b><span style=\"font-weight: 400;\"> je o na\u010d\u00edtan\u00ed <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/ako-monitorovat-vykon\/\">v\u00fdkon<\/a>. Konkr\u00e9tne ide o \u010das potrebn\u00fd na na\u010d\u00edtanie hlavn\u00e9ho obsahu. V ide\u00e1lnom pr\u00edpade by mala by\u0165 hodnota LCP ni\u017e\u0161ia ako 2,5 sekundy.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Existuje nieko\u013eko sp\u00f4sobov, ako m\u00f4\u017eete optimalizova\u0165 svoje LCP. Niektor\u00e9 z nich zah\u0155\u0148aj\u00fa zlep\u0161enie <a href=\"https:\/\/seo.london\/sk\/vykreslovanie-na-strane-servera-a-na-strane-klienta\/\">server<\/a> \u010das odozvy, optimaliz\u00e1cia \u010dasu za\u0165a\u017eenia zdrojov (<a href=\"https:\/\/seo.london\/sk\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a>, vide\u00e1) a vyu\u017e\u00edvaj\u00fa vykres\u013eovanie na strane klienta.<\/span><\/p>\n<p><b>Oneskorenie prv\u00e9ho vstupu (FID)<\/b><span style=\"font-weight: 400;\"> je \u010das, za ktor\u00fd sa va\u0161a str\u00e1nka stane interakt\u00edvnou. FID by nemal by\u0165 dlh\u0161\u00ed ako 100 milisek\u00fand. Je mo\u017en\u00e9 ho zlep\u0161i\u0165 pomocou webov\u00fdch pracovn\u00edkov, optimaliz\u00e1cie pripravenosti na interakciu a rozdelenia dlh\u00fdch \u00faloh.<\/span><\/p>\n<p><b>Kumulat\u00edvny posun rozlo\u017eenia (CLS)<\/b><span style=\"font-weight: 400;\"> zoh\u013ead\u0148uje vizu\u00e1lnu konzistenciu a stabilitu. T\u00e1to metrika by mala by\u0165 ni\u017e\u0161ia ako 0,1, aby poskytovala \u010do najlep\u0161\u00ed pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok. CLS zah\u0155\u0148a meranie n\u00e1hlych posunov v rozlo\u017een\u00ed va\u0161ej str\u00e1nky v d\u00f4sledku asynchr\u00f3nneho na\u010d\u00edtania prvkov alebo dynamicky na\u010d\u00edtan\u00fdch komponentov pridan\u00fdch k existuj\u00facemu obsahu a n\u00e1sledne v\u00e1m poskytne <a href=\"https:\/\/seo.london\/sk\/ako-zistit-skore-autority-domeny\/\">sk\u00f3re<\/a> na tomto z\u00e1klade.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13760 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-1024x433.png\" alt=\"Ako zladi\u0165 SEO a UX 5\" width=\"640\" height=\"271\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-1024x433.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-300x127.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-768x325.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55.png 1352w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Aktualiz\u00e1cia str\u00e1nky Sk\u00fasenosti<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aktualiz\u00e1cia Page Experience Update bude znamena\u0165 prijatie Core Web Vitals ako sign\u00e1lu hodnotenia. Spolo\u010dnos\u0165 Google ozn\u00e1mila, \u017ee t\u00fato zmenu zavedie v m\u00e1ji 2021. T\u00e1to aktualiz\u00e1cia m\u00e1 ve\u013ea d\u00f4sledkov pre <a href=\"https:\/\/seo.london\/sk\/trendy-v-seo\/\">bud\u00facnos\u0165<\/a> optimaliz\u00e1cie str\u00e1nky. Spojenie medzi UX a SEO bude e\u0161te zjavnej\u0161ie. Po zaveden\u00ed aktualiz\u00e1cie Page Experience Update bude Google pova\u017eova\u0165 User Experience za jeden z hlavn\u00fdch faktorov hodnotenia.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO u\u017e nie je \u00faplne o tom, \u010do b\u00fdvalo. Kedysi ste jednoducho napchali str\u00e1nku k\u013e\u00fa\u010dov\u00fdmi slovami, z\u00edskali nieko\u013eko odkazov a bolo hotovo. V s\u00fa\u010dasnosti je potrebn\u00e9 zoh\u013eadni\u0165 mno\u017estvo \u010fal\u0161\u00edch faktorov. Prvou aktualiz\u00e1ciou, ktor\u00e1 skuto\u010dne otriasla fungovan\u00edm algoritmu, bola Panda od spolo\u010dnosti Google z roku 2011. [...]<\/p>","protected":false},"author":6,"featured_media":13765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-13759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to align SEO and UX - SEO.London<\/title>\n<meta name=\"description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/ako-zladit-seo-a-ux\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to align SEO and UX\" \/>\n<meta property=\"og:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/ako-zladit-seo-a-ux\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T11:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to align SEO and UX\" \/>\n<meta name=\"twitter:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ako zladi\u0165 SEO a UX - SEO.London","description":"SEO u\u017e nie je \u00faplne o tom, \u010do b\u00fdvalo. 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