{"id":12045,"date":"2021-02-24T22:34:26","date_gmt":"2021-02-24T22:34:26","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=12045"},"modified":"2023-10-14T14:17:40","modified_gmt":"2023-10-14T14:17:40","slug":"miestne-seo-recenzie","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/","title":{"rendered":"Miestne recenzie SEO"},"content":{"rendered":"<h4 style=\"text-align: justify;\">Dnes je ka\u017ed\u00fd kritikom. Internet dal spotrebite\u013eom nov\u00fd a siln\u00fd hlas. Ka\u017edodenn\u00ed \u013eudia teraz m\u00f4\u017eu v\u00fdrazne ovplyvni\u0165 vn\u00edmanie spolo\u010dnosti a dokonca ovplyvni\u0165 bud\u00faci predaj. Ka\u017ed\u00fd \u010dlovek m\u00f4\u017ee jednoducho pou\u017ei\u0165 svoj smartf\u00f3n na hodnotenie alebo recenziu podniku, \u010do m\u00f4\u017ee ovplyvni\u0165 jeho bud\u00facnos\u0165.<\/h4>\n<div class=\"lyte-wrapper fourthree\" title=\"Miestne recenzie SEO\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_ThTiZQ1MEps\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FThTiZQ1MEps%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/ThTiZQ1MEps\" \/><meta itemprop=\"duration\" content=\"PT7M51S\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-27T22:42:12Z\" \/><\/div><div id=\"lyte_ThTiZQ1MEps\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FThTiZQ1MEps%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\"><a href=\"https:\/\/seo.london\/sk\/vyuzit-online-recenzie\/\">Miestne str\u00e1nky<\/a> Recenzie SEO<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/ThTiZQ1MEps\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FThTiZQ1MEps%2F0.jpg\" alt=\"Miestne recenzie SEO\" width=\"420\" height=\"295\" \/><br \/>Pozrite si toto video na YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Visit: http:\/\/seo.london\/?utm_source=youtube&amp;utm_medium=referral&amp;utm_campaign=lukaszzelezny&amp;utm_term=localseoreviews&amp;utm_content=localseoreviews I am a London SEO professional with over 15 years of experience. A UK Search Awards judge, and a former director of organic performance at ZPG (uSwitch.com, Zoopla.co.uk, and Prime Location). Currently running SEO.London consultancy\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"why-are-online-reviews-important-for-business\"><\/span>Pre\u010do s\u00fa online recenzie d\u00f4le\u017eit\u00e9 pre podnikanie?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#why-are-online-reviews-important-for-business\" title=\"Pre\u010do s\u00fa online recenzie d\u00f4le\u017eit\u00e9 pre podnikanie?\">Pre\u010do s\u00fa online recenzie d\u00f4le\u017eit\u00e9 pre podnikanie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#who-reads-online-reviews\" title=\"Kto \u010d\u00edta online recenzie?\">Kto \u010d\u00edta online recenzie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#download-the-local-seo-checklist\" title=\"Stiahnite si kontroln\u00fd zoznam lok\u00e1lneho SEO\">Stiahnite si kontroln\u00fd zoznam lok\u00e1lneho SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#how-do-reviews-influence-customer-decisions\" title=\"Ako recenzie ovplyv\u0148uj\u00fa rozhodnutia z\u00e1kazn\u00edkov?\">Ako recenzie ovplyv\u0148uj\u00fa rozhodnutia z\u00e1kazn\u00edkov?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#how-will-they-affect-my-business\" title=\"Ako ovplyvnia moje podnikanie?\">Ako ovplyvnia moje podnikanie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#how-do-i-get-good-ratings\" title=\"Ako z\u00edska\u0165 dobr\u00e9 hodnotenie?\">Ako z\u00edska\u0165 dobr\u00e9 hodnotenie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#what-should-i-do-if-i-get-a-negative-review\" title=\"\u010co m\u00e1m robi\u0165, ak dostanem negat\u00edvne hodnotenie?\">\u010co m\u00e1m robi\u0165, ak dostanem negat\u00edvne hodnotenie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#what-about-fake-reviews\" title=\"A \u010do falo\u0161n\u00e9 recenzie?\">A \u010do falo\u0161n\u00e9 recenzie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#how-can-i-tell-if-a-review-is-fake\" title=\"Ako zist\u00edm, \u010di je recenzia falo\u0161n\u00e1?\">Ako zist\u00edm, \u010di je recenzia falo\u0161n\u00e1?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#conclusion\" title=\"Z\u00e1ver\">Z\u00e1ver<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/#you-may-also-like-to-read\" title=\"Mo\u017eno si chcete pre\u010d\u00edta\u0165 aj:\">Mo\u017eno si chcete pre\u010d\u00edta\u0165 aj:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">V\u010faka slu\u017eb\u00e1m Yelp, Google, TripAdvisor a \u010fal\u0161\u00edm webov\u00fdm str\u00e1nkam musia podniky v\u0161etk\u00fdch tvarov a ve\u013ekost\u00ed pristupova\u0165 ku ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi s maxim\u00e1lnym re\u0161pektom, inak bud\u00fa \u010deli\u0165 hnevu nahnevan\u00e9ho recenzenta. Str\u00e1nka <a href=\"https:\/\/seo.london\/sk\/seo-pre-it-spolocnosti\/\">internet<\/a> v\u00fdrazne zmenila sp\u00f4sob, ak\u00fdm <a href=\"https:\/\/seo.london\/sk\/najlepsie-seo-spolocnosti-uk\/\">spolo\u010dnosti<\/a> prev\u00e1dzkova\u0165. Udr\u017eanie \u010dist\u00e9ho imid\u017eu je nevyhnutn\u00e9 na udr\u017eanie sa nad vodou.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"who-reads-online-reviews\"><\/span>Kto \u010d\u00edta online recenzie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ako ve\u013emi d\u00f4le\u017eit\u00e9 s\u00fa internetov\u00e9 recenzie? Prieskum spolo\u010dnosti BrightLocal z roku 2017 uk\u00e1zal, \u017ee 97% z\u00e1kazn\u00edkov si overuje miestne <a href=\"https:\/\/seo.london\/sk\/preco-sa-moja-firma-nezobrazuje-na-mapach-google\/\">obchod<\/a> hodnotenia. Navy\u0161e 73% spotrebite\u013eov uviedlo, \u017ee d\u00f4veruj\u00fa spolo\u010dnosti, ktor\u00e1 m\u00e1 dobr\u00e9 hodnotenie. Mileni\u00e1li s\u00fa obzvl\u00e1\u0161\u0165 vn\u00edmav\u00ed na online hodnotenia, na 68% d\u00f4veruje spotrebite\u013esk\u00fdm recenzi\u00e1m a len 34% d\u00f4veruje telev\u00edznej reklame. V skuto\u010dnosti viac mlad\u00fdch \u013eud\u00ed d\u00f4veruje internetov\u00fdm hodnoteniam ako svojim priate\u013eom a <a href=\"https:\/\/seo.london\/sk\/seo-pre-rodinnych-pravnikov\/\">rodina<\/a> pri prij\u00edman\u00ed obchodn\u00fdch rozhodnut\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"download-the-local-seo-checklist\"><\/span>Stiahnite si kontroln\u00fd zoznam lok\u00e1lneho SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31516 size-large aligncenter\" title=\"Kontroln\u00fd zoznam lok\u00e1lneho SEO\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1024x966.webp\" alt=\"Kontroln\u00fd zoznam lok\u00e1lneho SEO\" width=\"640\" height=\"604\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1024x966.webp 1024w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-300x283.webp 300w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-768x724.webp 768w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1536x1448.webp 1536w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-2048x1931.webp 2048w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-13x12.webp 13w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-150x141.webp 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-do-reviews-influence-customer-decisions\"><\/span><strong style=\"user-select: auto;\">Ako recenzie ovplyv\u0148uj\u00fa rozhodnutia z\u00e1kazn\u00edkov?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Vo v\u0161eobecnosti plat\u00ed, \u017ee \u010d\u00edm vy\u0161\u0161ia <a href=\"https:\/\/seo.london\/sk\/hodnotenie-url\/\">hodnotenie<\/a> m\u00e1 podnik, t\u00fdm viac z\u00e1kazn\u00edkov pril\u00e1ka. Necel\u00e1 polovica respondentov ani neuva\u017euje o vyu\u017eit\u00ed podniku, ak nem\u00e1 aspo\u0148 \u0161tvorhviezdi\u010dkov\u00e9 hodnotenie.<\/p>\n<p style=\"text-align: justify;\">Dev\u00e4\u0165 z desiatich z\u00e1kazn\u00edkov si pred vytvoren\u00edm n\u00e1zoru na spolo\u010dnos\u0165 pre\u010d\u00edta menej ako desa\u0165 recenzi\u00ed. \u0160tyridsa\u0165 percent spotrebite\u013eov si pre\u010d\u00edta jednu a\u017e tri recenzie a 73% si pred vytvoren\u00edm \u00fasudku pre\u010d\u00edta a\u017e \u0161es\u0165 recenzi\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-will-they-affect-my-business\"><\/span>Ako ovplyvnia moje podnikanie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Medzi dobr\u00fdm hodnoten\u00edm a \u00faspe\u0161n\u00fdm podnikan\u00edm existuje jednozna\u010dn\u00e1 s\u00favislos\u0165. Z\u00e1kazn\u00edci chc\u00fa nakupova\u0165 niekde, kde sa k nim spr\u00e1vaj\u00fa dobre a pon\u00fakaj\u00fa vysokokvalitn\u00fd tovar a slu\u017eby. V roku 2011 \u0161t\u00fadia Harvard Business School dospela k z\u00e1veru, \u017ee jedna hviezdi\u010dka na Yelpe viedla k pr\u00edjmom 5-9% <a href=\"https:\/\/seo.london\/sk\/ako-zvysit-navstevnost-svojich-webovych-stranok-bez-seo\/\">zv\u00fd\u0161i\u0165<\/a>. Hotely maj\u00fa z pozit\u00edvnych hodnoten\u00ed e\u0161te v\u00e4\u010d\u0161\u00ed prospech, preto\u017ee ka\u017ed\u00fd jeden bod vedie k n\u00e1rastu po\u010dtu rezerv\u00e1ci\u00ed izieb o 11,2%.<\/p>\n<p style=\"text-align: justify;\">Podobne aj negat\u00edvne recenzie m\u00f4\u017eu odradi\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov. Priemern\u00e1 mizern\u00e1 recenzia <a href=\"https:\/\/seo.london\/sk\/kolko-stoji-seo-v-spojenom-kralovstve\/\">n\u00e1klady<\/a> spolo\u010dnos\u0165 a\u017e 30 spotrebite\u013eov. Niektor\u00ed \u013eudia s\u00fa neuverite\u013ene vyberav\u00ed. Dvadsa\u0165dva percent z\u00e1kazn\u00edkov nepou\u017eije podnik po pre\u010d\u00edtan\u00ed jedin\u00e9ho <a href=\"https:\/\/seo.london\/sk\/zle-pre-seo\/\">zl\u00e9<\/a> recenziu. Toto percento sa po troch negat\u00edvnych hodnoteniach zv\u00fd\u0161i na 59%.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-do-i-get-good-ratings\"><\/span>Ako z\u00edska\u0165 dobr\u00e9 hodnotenie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Najprirodzenej\u0161ie je zabezpe\u010di\u0165, aby va\u0161a spolo\u010dnos\u0165 pon\u00fakala vysokokvalitn\u00e9 produkty a slu\u017eby. Poskytnite nezabudnute\u013en\u00fa <a href=\"https:\/\/seo.london\/sk\/co-su-signaly-skusenosti-so-strankami\/\">sk\u00fasenosti<\/a> so slu\u017ebami najvy\u0161\u0161ej kvality. V\u00e4\u010d\u0161ina z\u00e1kazn\u00edkov v\u0161ak nezanech\u00e1 recenziu, pokia\u013e ich sk\u00fasenos\u0165 nebola bu\u010f neuverite\u013ene pozit\u00edvna, alebo negat\u00edvna.<\/p>\n<p style=\"text-align: justify;\">Na\u0161\u0165astie existuje aj in\u00e1 jednoduch\u00e1 met\u00f3da: op\u00fdtajte sa. Z prieskumu BrightLocal vyplynulo, \u017ee 68% spotrebite\u013eov by ohodnotilo miestny podnik, ak by boli po\u017eiadan\u00ed o sp\u00e4tn\u00fa v\u00e4zbu. Je neuverite\u013ene jednoduch\u00e9 povzbudi\u0165 z\u00e1kazn\u00edkov, aby zanechali recenzie, najm\u00e4 v pr\u00edpade online spolo\u010dnost\u00ed. Mno\u017estvo <a href=\"https:\/\/seo.london\/sk\/vyhladavanie-pre-aplikacie\/\">aplik\u00e1cie<\/a> tie\u017e pravidelne vyz\u00fdvaj\u00fa pou\u017e\u00edvate\u013eov, aby im dali p\u00e4\u0165 hviezdi\u010diek. Dbajte na to, aby ste boli autentick\u00ed, a vyh\u00fdbajte sa \u017eobraniu o hodnotenia.<\/p>\n<p style=\"text-align: justify;\">Rozhoduj\u00facu \u00falohu pri hodnoten\u00ed zohr\u00e1va aj z\u00e1kazn\u00edcky servis. Sto percent \u013eud\u00ed s platom nad $150 000 zanech\u00e1 hodnotenie, ak sa stretne so zl\u00fdm z\u00e1kazn\u00edckym servisom. T\u00fdchto \u013eud\u00ed si nechcete rozhneva\u0165.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-should-i-do-if-i-get-a-negative-review\"><\/span>\u010co m\u00e1m robi\u0165, ak dostanem negat\u00edvne hodnotenie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Zl\u00e9 recenzie \u010dasto odl\u00e1kaj\u00fa z\u00e1kazn\u00edkov. Negat\u00edvne hodnotenia v\u0161ak maj\u00fa aj svetl\u00fa str\u00e1nku. Po prv\u00e9, \u0161t\u00fadia spolo\u010dnosti Revoo z roku 2013 zistila, \u017ee 95% z\u00e1kazn\u00edkov m\u00e1 okam\u017eite podozrenie na cenz\u00faru, ak m\u00e1 spolo\u010dnos\u0165 nula zl\u00fdch hodnoten\u00ed. V\u00e4\u010d\u0161ina \u013eud\u00ed d\u00f4veruje recenzi\u00e1m, ak si v\u0161imn\u00fa kombin\u00e1ciu pozit\u00edvnych a negat\u00edvnych hodnoten\u00ed.<\/p>\n<p style=\"text-align: justify;\">Na zl\u00e9 recenzie by ste mali reagova\u0165 taktne a \u0161t\u00fdlovo. Koniec koncov, m\u00f4\u017eu v\u00e1m pom\u00f4c\u0165 rozpozna\u0165 oblasti, ktor\u00e9 sa daj\u00fa zlep\u0161i\u0165. Ohromuj\u00facich 95% nespokojn\u00fdch z\u00e1kazn\u00edkov tvrd\u00ed, \u017ee by sa vr\u00e1tili k spolo\u010dnosti, ktor\u00e1 r\u00fdchlo vyrie\u0161ila v\u0161etky s\u0165a\u017enosti.<\/p>\n<p style=\"text-align: justify;\">Na druhej strane by ste sa rozhodne mali vyhn\u00fa\u0165 ak\u00e9muko\u013evek neprofesion\u00e1lnemu spr\u00e1vaniu. Vezmite si pr\u00edklad nesl\u00e1vne zn\u00e1mej spolo\u010dnosti Amy's Baking Company. Majitelia s\u00fa zn\u00e1mi t\u00fdm, \u017ee sa na soci\u00e1lnych sie\u0165ach rozpl\u00fdvaj\u00fa <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> zah\u0155\u0148ali nad\u00e1vky a ur\u00e1\u017eky v\u0161etk\u00fdch, ktor\u00ed im poskytli sp\u00e4tn\u00fa v\u00e4zbu. Netreba dod\u00e1va\u0165, \u017ee tento podnik u\u017e nie je na svete.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-about-fake-reviews\"><\/span>A \u010do falo\u0161n\u00e9 recenzie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Falo\u0161n\u00e9 recenzie sa st\u00e1vaj\u00fa \u010doraz znepokojuj\u00facej\u0161\u00edm probl\u00e9mom. Niektor\u00e9 spolo\u010dnosti p\u00ed\u0161u falo\u0161n\u00e9 pozit\u00edvne recenzie, aby zv\u00fd\u0161ili svoju <a href=\"https:\/\/seo.london\/sk\/ako-zistit-skore-autority-domeny\/\">sk\u00f3re<\/a> a z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov. In\u00ed vytv\u00e1raj\u00fa falo\u0161n\u00e9 negat\u00edvne recenzie pre konkurenciu, aby si ukradli z\u00e1kazn\u00edkov. Je smutn\u00e9, \u017ee spolo\u010dnos\u0165 Cornell <a href=\"https:\/\/seo.london\/sk\/seo-pre-franchises-2\/\">Univerzita<\/a> \u0161t\u00fadia potvrdila, \u017ee \u013eudsk\u00ed sudcovia maj\u00fa 50-50 % \u0161ancu rozpozna\u0165 falo\u0161n\u00e9 hodnotenie.<\/p>\n<p style=\"text-align: justify;\">Spolo\u010dnos\u0165 Gartner odhaduje, \u017ee 10-15% v\u0161etk\u00fdch hodnoten\u00ed je nepravdiv\u00fdch. Profesor Illinoiskej univerzity <a href=\"https:\/\/seo.london\/sk\/webova-stranka-nie-je-indexovana-vo-vyhladavani-bings\/\">Bing<\/a> Liu tvrd\u00ed, \u017ee a\u017e 30% recenzi\u00ed produktov s\u00fa falo\u0161n\u00e9. Tieto klamliv\u00e9 techniky denne ovplyv\u0148uj\u00fa mili\u00f3ny spotrebite\u013eov a zohr\u00e1vaj\u00fa v\u00fdznamn\u00fa \u00falohu pri predaji. Chamtiv\u00e9 spolo\u010dnosti rady podv\u00e1dzaj\u00fa, aby sa presadili, ale d\u00f4sledky ich \u010dasto dostihn\u00fa.<\/p>\n<p style=\"text-align: justify;\">Spolo\u010dnosti ako Yelp a Amazon za\u010dali vyh\u013ead\u00e1va\u0165 a odstra\u0148ova\u0165 falo\u0161n\u00e9 hodnotenia. Spolo\u010dnos\u0165 Amazon tvrd\u00ed, \u017ee v tejto veci podala na s\u00fad najmenej 100 000 \u017eal\u00f4b. Podobne sa proti tak\u00e9muto spr\u00e1vaniu postavila aj vl\u00e1da. V roku 2013 bolo 19 newyorsk\u00fdch spolo\u010dnost\u00ed pokutovan\u00fdch celkovou sumou viac ako $300 000 za to, \u017ee <a href=\"https:\/\/seo.london\/sk\/ako-napisat-seo-optimalizovany-blog\/\">p\u00edsanie<\/a> a zverej\u0148ovanie falo\u0161n\u00fdch recenzi\u00ed. Podvodn\u00edci by si mali d\u00e1va\u0165 pozor.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-can-i-tell-if-a-review-is-fake\"><\/span>Ako zist\u00edm, \u010di je recenzia falo\u0161n\u00e1?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Existuje nieko\u013eko pr\u00edznakov falo\u0161nej recenzie. Prv\u00fdm znakom ne\u010destnosti je \u010dasto jazyk recenzenta. Podvodn\u00edci zvy\u010dajne pou\u017e\u00edvaj\u00fa prehnan\u00e9 pr\u00eddavn\u00e9 men\u00e1, ale nejasn\u00e9 \u00fadaje o v\u00fdrobku alebo slu\u017ebe. Porovnajte napr\u00edklad tieto dve hypotetick\u00e9 recenzie:<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Recenzia 1:<\/strong> \"Tento bar je skvel\u00fd. Po\u010das \u0161\u0165astnej hodiny som si objednal nieko\u013eko pan\u00e1kov Jamesona za n\u00edzku cenu $4. Na\u0161a \u010da\u0161n\u00ed\u010dka Jade bola naozaj mil\u00e1 a rozpr\u00e1vala so mnou a mojimi priate\u013emi nieko\u013eko vtipov. Objednali sme si aj ich charakteristick\u00e9 ku\u010derav\u00e9 hranolky, ktor\u00e9 boli vynikaj\u00face. S priate\u013emi sme nakoniec odi\u0161li okolo desiatej, ale ur\u010dite sa sem e\u0161te niekedy vr\u00e1time. Jedin\u00e9, na \u010do som sa s\u0165a\u017eovala, bolo, \u017ee tam nebolo ve\u013ea z\u00e1chodov. Bar bol pln\u00fd \u013eud\u00ed a na toaletu sme museli \u010daka\u0165 15 min\u00fat.\"<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Recenzia 2: <\/strong>\"Tento bar je \u00fa\u017easn\u00fd! Jedlo a n\u00e1poje s\u00fa najlep\u0161ie, ak\u00e9 ste kedy mali! Taktie\u017e person\u00e1l je super priate\u013esk\u00fd a <a href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\">u\u017eito\u010dn\u00e9<\/a>. Je to \u00fa\u017easn\u00fd z\u00e1\u017eitok a mal by tam \u00eds\u0165 ka\u017ed\u00fd.\"<\/p>\n<p style=\"text-align: justify;\">Prv\u00e1 recenzia p\u00f4sob\u00ed autenticky, preto\u017ee kritik dok\u00e1\u017ee op\u00edsa\u0165 v\u0161etko, \u010do sa v ten ve\u010der stalo a <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010do<\/a> sa mu na tomto mieste p\u00e1\u010dilo a nep\u00e1\u010dilo. Druh\u00e1 recenzia znie, akoby mohla by\u0165 nap\u00edsan\u00e1 pre ak\u00fdko\u013evek bar. Je to preto, \u017ee recenzia bola nap\u00edsan\u00e1 s cie\u013eom presved\u010di\u0165 \u013eud\u00ed, \u017ee bar je \u00fa\u017easn\u00fd, na rozdiel od poskytnutia skuto\u010dnej sp\u00e4tnej v\u00e4zby.<\/p>\n<p style=\"text-align: justify;\">M\u00f4\u017eete tie\u017e presk\u00fama\u0165 hist\u00f3riu recenzenta a zisti\u0165 \u010fal\u0161ie potenci\u00e1lne varovn\u00e9 sign\u00e1ly. Niektor\u00ed falo\u0161n\u00ed recenzenti hodnotia spolo\u010dnosti po celom svete, \u010do vyvol\u00e1va pochybnosti, \u010di dan\u00e1 osoba tieto miesta nav\u0161t\u00edvila. Napr\u00edklad jeden recenzent Google hodnotil podniky v Kanade, Cebu, Izraeli, New Yorku a Texase <a href=\"https:\/\/seo.london\/sk\/vsetko-v-jednom-seo-vs-yoast\/\">v\u0161etko v jednom<\/a> <a href=\"https:\/\/seo.london\/sk\/prinutit-google-aby-vo-vysledkoch-vyhladavania-zobrazoval-datum-vydania\/\">rok<\/a>. Je nepravdepodobn\u00e9, \u017ee by jeden \u010dlovek pre\u0161iel tak\u00fa vzdialenos\u0165 v kr\u00e1tkom \u010dase.<\/p>\n<p style=\"text-align: justify;\">Falo\u0161n\u00ed recenzenti sa tie\u017e zvy\u010dajne riadia \u0161pecifick\u00fdmi vzormi. Povedzme, \u017ee ste na\u0161li kritika, ktor\u00fd dal p\u00e4\u0165 hviezdi\u010diek konkr\u00e9tnemu <a href=\"https:\/\/seo.london\/sk\/digitalna-marketingova-strategia-pre-majitelov-hotelov\/\">hotel<\/a>, ale o jednu hviezdi\u010dku viac ako ostatn\u00e9 hotely v okol\u00ed. To s\u00fa neklamn\u00e9 znaky nekalej hry.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1ver<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">N\u00e1zory na internete formuj\u00fa podniky u\u017e roky. Spotrebitelia chc\u00fa v\u017edy vedie\u0165, ako tr\u00e1vi\u0165 svoj \u010das a <a href=\"https:\/\/seo.london\/sk\/seo-pre-financne-sluzby\/\">peniaze<\/a>. Recenzie s\u00fa fantastick\u00fdm sp\u00f4sobom, ako sa o spolo\u010dnosti alebo v\u00fdrobku dozvedie\u0165 e\u0161te pred n\u00e1kupom. \u010c\u00edm viac inform\u00e1ci\u00ed m\u00e1te, t\u00fdm lep\u0161ie. V s\u00fa\u010dasnosti \u013eudia hodnotia v\u0161etko: knihy, filmy, hudbu, pr\u00e1cu, psovoda, vodi\u010da at\u010f. Je nemo\u017en\u00e9, aby sa nejak\u00fd podnik vyhol n\u00e1zorom spotrebite\u013eov.<\/p>\n<p style=\"text-align: justify;\">Bohu\u017eia\u013e m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9 z\u00edska\u0165 spr\u00e1vne recenzie, ktor\u00e9 si zasl\u00fa\u017eite. V\u00e4\u010d\u0161ina nakupuj\u00facich nehodnot\u00ed pravidelne podniky, ktor\u00e9 nav\u0161t\u00edvili. Nezabudnite sa ku ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi spr\u00e1va\u0165 s maxim\u00e1lnou \u00factou a v\u010fa\u010dnos\u0165ou. Neznepokojujte sa nad nieko\u013ek\u00fdmi n\u00edzkymi hodnoteniami, ale spr\u00e1vajte sa k nim f\u00e9rovo a \u0161ikovne. Monitorujte svoje soci\u00e1lne m\u00e9di\u00e1 a zachovajte si svoju internetov\u00fa reput\u00e1ciu, aby va\u0161e podnikanie mohlo uspie\u0165.<\/p>\n\n\n<h3><span class=\"ez-toc-section\" id=\"you-may-also-like-to-read\"><\/span>Mo\u017eno si chcete pre\u010d\u00edta\u0165 aj:<span class=\"ez-toc-section-end\"><\/span><\/h3><ul>\n<li><a href=\"https:\/\/seo.london\/sk\/sprievodcovia-miestnymi-seo-sluzbami\/\"> Sprievodcovia miestnymi slu\u017ebami SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/miestne-obchodne-hovory\/\"> Ako pril\u00e1ka\u0165 viac hovorov do miestnej firmy<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/\"> Miestne recenzie SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/strategia-lokalneho-seo\/\"> Lok\u00e1lna strat\u00e9gia SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/lokalne-seo\/\"> \u010co je lok\u00e1lne SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/ako-zlepsit-lokalne-seo\/\"> Ako zlep\u0161i\u0165 lok\u00e1lnu SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/ako-optimalizovat-obsah-blogu-pre-miestne-seo\/\"> Ako optimalizova\u0165 obsah blogu pre lok\u00e1lne SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/ako-najst-miestnych-seo-klientov-bez-studeneho-telefonatu\/\"> Ako n\u00e1js\u0165 lok\u00e1lnych klientov SEO bez studen\u00e9ho telefon\u00e1tu<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/lokalne-seo-bez-fyzickej-adresy\/\"> Lok\u00e1lne SEO bez fyzickej adresy<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/sk\/miestne-citacie-seo\/\"> Tipy pre lok\u00e1lne SEO cit\u00e1cie<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Dnes je ka\u017ed\u00fd kritikom. Internet dal spotrebite\u013eom nov\u00fd a siln\u00fd hlas. Ka\u017edodenn\u00ed \u013eudia teraz m\u00f4\u017eu v\u00fdrazne ovplyvni\u0165 vn\u00edmanie spolo\u010dnosti a dokonca ovplyvni\u0165 bud\u00faci predaj. Ka\u017ed\u00fd \u010dlovek m\u00f4\u017ee jednoducho pou\u017ei\u0165 svoj smartf\u00f3n na hodnotenie alebo recenziu podniku, \u010do m\u00f4\u017ee ovplyvni\u0165 jeho bud\u00facnos\u0165. Miestne recenzie SEO Sledujte tento [...]<\/p>","protected":false},"author":6,"featured_media":12046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local SEO Reviews - all you need to know - SEO.London<\/title>\n<meta name=\"description\" content=\"Why Are Online Reviews Important For Business? We answer here all your question to make your local SEO campaign succesful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO Reviews - all you need to know\" \/>\n<meta property=\"og:description\" content=\"Why Are Online Reviews Important For Business?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/miestne-seo-recenzie\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T22:34:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-14T14:17:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-Citations-Tips-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Local SEO Reviews - all you need to know\" \/>\n<meta name=\"twitter:description\" content=\"Why Are Online Reviews Important For Business?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-Citations-Tips-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Miestne SEO recenzie - v\u0161etko, \u010do potrebujete vedie\u0165 - SEO.London","description":"Pre\u010do s\u00fa online recenzie d\u00f4le\u017eit\u00e9 pre podnikanie? 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