{"id":11618,"date":"2021-01-31T22:11:49","date_gmt":"2021-01-31T22:11:49","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=11618"},"modified":"2022-12-28T11:54:57","modified_gmt":"2022-12-28T11:54:57","slug":"co-je-meta-popis","status":"publish","type":"post","link":"https:\/\/seo.london\/sk\/co-je-meta-popis\/","title":{"rendered":"\u010co je meta popisn\u00e1 zna\u010dka SEO?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span class=\"su-dropcap su-dropcap-style-default\" style=\"font-size:1.5em\">E<\/span>od jeho zavedenia, koncept <a href=\"https:\/\/seo.london\/sk\/ako-vykonat-rozsirene-vyhladavanie-v-sluzbe-google\/\">Vyh\u013ead\u00e1vanie<\/a> Optimaliz\u00e1cia pre motory alebo SEO sp\u00f4sobila revol\u00faciu v sp\u00f4sobe <a href=\"https:\/\/seo.london\/sk\/seo-pre-it-spolocnosti\/\">internet<\/a> pr\u00e1ce. Dnes s\u00fa mili\u00f3ny webov\u00fdch str\u00e1nok a <a href=\"https:\/\/seo.london\/sk\/preco-sa-moja-firma-nezobrazuje-na-mapach-google\/\">obchod<\/a> majitelia vyu\u017e\u00edvaj\u00fa SEO na <a href=\"https:\/\/seo.london\/sk\/ako-mozem-skontrolovat-svoje-pozicie-v-seo\/\">hodnos\u0165<\/a> vy\u0161\u0161ie na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1va\u010dov, aby ste z\u00edskali viac a viac n\u00e1v\u0161tevn\u00edkov a z\u00e1kazn\u00edkov.<\/p>\n<p style=\"text-align: justify;\">SEO optimaliz\u00e1cia webov\u00fdch str\u00e1nok z\u00e1vis\u00ed od viacer\u00fdch faktorov, po\u010dn\u00fac optimaliz\u00e1ciou webov\u00fdch str\u00e1nok pomocou k\u013e\u00fa\u010dov\u00fdch slov a sp\u00e4tn\u00fdch odkazov a\u017e po anal\u00fdzu obchodn\u00fdch konkurentov s cie\u013eom zlep\u0161i\u0165 marketing <a href=\"https:\/\/seo.london\/sk\/strategia-seo-v-londyne\/\">strat\u00e9gia<\/a> tejto webovej str\u00e1nky. Je zrejm\u00e9, \u017ee na t\u00fato ot\u00e1zku existuje mnoho r\u00f4znych odpoved\u00ed: Ako zlep\u0161i\u0165 SEO hodnotenie va\u0161ej webovej str\u00e1nky alebo firmy? Zlep\u0161enie SEO webovej lokality prostredn\u00edctvom k\u013e\u00fa\u010dov\u00fdch slov, strat\u00e9gie Pay-per-click alebo PPC t\u00fdkaj\u00facej sa rekl\u00e1m a sp\u00e4tn\u00fdch odkazov a vykonanie d\u00f4kladnej anal\u00fdzy na <a href=\"https:\/\/seo.london\/sk\/seo-agentura-londyn\/\">top<\/a> Konkurenti s\u00fa veci, na ktor\u00e9 sa v s\u00fa\u010dasnosti zameriava takmer ka\u017ed\u00e1 firma. V\u010faka tomu je ove\u013ea \u0165a\u017e\u0161ie strategicky vykon\u00e1va\u0165 optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de s cie\u013eom skuto\u010dne zlep\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nky a celkov\u00fa <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/ako-monitorovat-vykon\/\">v\u00fdkon<\/a> webovej str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">Vyvst\u00e1va teda ot\u00e1zka: <a href=\"https:\/\/seo.london\/sk\/budovanie-odkazov-ako-co-robit-donts\/\">\u010co<\/a> \u010do e\u0161te m\u00f4\u017eete urobi\u0165, aby ste zlep\u0161ili celkov\u00fa n\u00e1v\u0161tevnos\u0165 a v\u00fdkonnos\u0165 svojich webov\u00fdch str\u00e1nok a z\u00edskali pre svoje webov\u00e9 str\u00e1nky viac z\u00e1kazn\u00edkov? Ak vlastn\u00edte firmu, rozhodnite sa pre <a href=\"https:\/\/seo.london\/sk\/faktory-hodnotenia-na-mapach-google\/\">lok\u00e1lne SEO<\/a> je jednou z mo\u017enost\u00ed, ktor\u00e1 v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 zlep\u0161i\u0165 hodnotenie va\u0161ej str\u00e1nky a z\u00edska\u0165 viac n\u00e1v\u0161tevn\u00edkov a z\u00e1kazn\u00edkov. Ak v\u0161ak chcete naozaj nenecha\u0165 kame\u0148 na kameni a chcete urobi\u0165 v\u0161etko, \u010do je vo va\u0161ich sil\u00e1ch, aby ste zlep\u0161ili v\u00fdkonnos\u0165 svojej webovej str\u00e1nky a klientelu svojho podniku, mus\u00edte ur\u010dite venova\u0165 \u010das\u0165 svojho drahocenn\u00e9ho \u010dasu na zlep\u0161enie <a href=\"https:\/\/seo.london\/sk\/ako-pisat-meta-popisy\/\">meta popis<\/a> str\u00e1nok va\u0161ej webovej lokality.<\/p>\n<div class=\"lyte-wrapper fourthree\" title=\"Ako p\u00edsa\u0165 meta popisy\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_zb9cWvG5VCA\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fzb9cWvG5VCA%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/zb9cWvG5VCA\" \/><meta itemprop=\"duration\" content=\"PT14M26S\" \/><meta itemprop=\"uploadDate\" content=\"2021-02-02T12:02:38Z\" \/><\/div><div id=\"lyte_zb9cWvG5VCA\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fzb9cWvG5VCA%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\"><a href=\"https:\/\/seo.london\/sk\/co-je-to-amp-seo\/\">Ako p\u00edsa\u0165<\/a> <a href=\"https:\/\/seo.london\/sk\/meta-description-title-tag-h1-na-stranke-kontaktu\/\">Meta<\/a> Popisy<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/zb9cWvG5VCA\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fzb9cWvG5VCA%2F0.jpg\" alt=\"Ako p\u00edsa\u0165 meta popisy\" width=\"420\" height=\"295\" \/><br \/>Pozrite si toto video na YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"In this video, Lukasz Zelezny talks about what meta descriptions are, why they are important, and how to leverage them for your website\u2019s SEO. 00:00 Meta Description 02:00 : What to Write in a Meta Description 04:00 : What are &quot;Jump Links&quot; and How to Get Them 08:25 : How Wikipedia Treats Meta Descriptions 10:20 : When Google Shows More Than 160 characters Check Semrush blog post for more knowledge on meta descriptions \u2192 https:\/\/bit.ly\/39Hnbdm Try Semrush tools helpful for writing and analyzing meta descriptions: Site Audit \u2192 https:\/\/bit.ly\/39DiPE7 On Page SEO Checker \u2192 https:\/\/bit.ly\/2LarHrw\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<div class=\"su-accordion su-u-trim\">\n<div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Meta popis - <a href=\"https:\/\/seo.london\/sk\/su-videa-dobre-pre-seo\/\">video<\/a> prepis<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p>Ahoj chlapci, vol\u00e1m sa Lucas zelezny a dnes za p\u00e1r min\u00fat. Chcel som hovori\u0165 o meta popise, ale popis <a href=\"https:\/\/seo.london\/sk\/eskort-seo-sluzby\/\">ktor\u00e9<\/a> je a ve\u013emi \u010dasto a na Orphan <a href=\"https:\/\/seo.london\/sk\/seo-pre-rodinnych-pravnikov\/\">die\u0165a<\/a> strat\u00e9gie SEO. D\u00f4vodom, pre\u010do je \u010dasto sirotou, je to, \u017ee Google v roku 2009 stanovil, \u017ee meta popis nie je s\u00e1m osebe faktorom hodnotenia.<\/p>\n<p>\u010co to v\u0161ak znamen\u00e1, je, \u017ee neexistuj\u00fa \u017eiadne <a href=\"https:\/\/seo.london\/sk\/priame-vs-organicke-vyhladavanie\/\">priamo<\/a> sp\u00f4soby, ako zlep\u0161i\u0165 svoj v\u00fdkon pomocou spr\u00e1vneho pou\u017eitia meta popisu. Ak\u00e9 s\u00fa tieto veci najjednoduch\u0161ie a najbe\u017enej\u0161ie je pou\u017e\u00edva\u0165 spr\u00e1vne nap\u00edsan\u00e9 s popisom, a tak budete m\u00f4c\u0165 <a href=\"https:\/\/seo.london\/sk\/ako-zvysit-navstevnost-svojich-webovych-stranok-bez-seo\/\">zv\u00fd\u0161i\u0165<\/a><\/p>\n<p>Va\u0161a miera prekliku, ale po\u010fme krok za krokom. Tak\u017ee najprv ve\u013emi jednoduch\u00e9 pravidlo, to je pravidlo \u010d\u00edslo jeden, ktor\u00fdm sa v\u0161eobecne opovrhuje od skuto\u010dnosti. Videli by ste v Googli? Mali by ste operova\u0165 so sto tridsiatimi dvestop\u00e4\u0165desiatimi znakmi d\u013a\u017eky meta popisu. A ak tu uvid\u00edte, pr\u00e1ve som nap\u00edsal meta description ako k\u013e\u00fa\u010dov\u00e9 slovo.<\/p>\n<p>Vid\u00edte, \u017ee moja rada je sto \u0161es\u0165desiat znakov, ktor\u00e9 tu autor stanovil, a samozrejme, viete, \u017ee r\u00f4zni autori bud\u00fa ma\u0165 trochu in\u00fd n\u00e1zor. Ale mysl\u00edm si, \u017ee ak by ste sa chystali na sto p\u00e4\u0165desiat sto \u0161es\u0165desiat znakov, mali by ste by\u0165 v poriadku. V opa\u010dnom pr\u00edpade Meta description bude skr\u00e1ten\u00fd, ako m\u00f4\u017eete vidie\u0165 tu alebo m\u00f4\u017eete vidie\u0165 tu. \u010eal\u0161ia vec je, \u010do nap\u00edsa\u0165 do meta popisu. Pozrite sa bli\u017e\u0161ie. Pozrite sa, \u010di<\/p>\n<p>Dobre, napr\u00edklad dovolenka v Egypte.<\/p>\n<p>Potom v\u017edy, ke\u010f Google n\u00e1jde meta popis, bude meta popis obsahova\u0165 toto k\u013e\u00fa\u010dov\u00e9 slovo. K\u013e\u00fa\u010dov\u00e9 slovo bude zv\u00fdraznen\u00e9 tu\u010dn\u00fdm p\u00edsmom Druh\u00e1 vec na za\u010diatku tohto som povedal, \u017ee meta popis by mal by\u0165 nap\u00edsan\u00fd presved\u010div\u00fdm sp\u00f4sobom popisn\u00fdm sp\u00f4sobom. Nemali by ste zdie\u013ea\u0165 pr\u00edli\u0161 ve\u013ea, preto\u017ee to pre v\u00e1s na konci d\u0148a. Chceme v tom kliknutie.<\/p>\n<p>Odkaz, tak\u017ee tento, \u017ee som zd\u00f4raznil skvel\u00e9 ponuky na dovolenku do Egypta vr\u00e1tane last-minute all-inclusive a 20 21, 22, 22 22 22 dovolenka rezervova\u0165 teraz s n\u00edzkou z\u00e1lohou len 30 libier na osobu. Tak\u017ee ve\u013ea skvel\u00fdch inform\u00e1ci\u00ed tu, m\u00e1me tam last minute. Tam s\u00fa all-inclusive vieme, \u017ee s\u00fa.<\/p>\n<p>Na\u0161e aktu\u00e1lne pre aktu\u00e1lne <a href=\"https:\/\/seo.london\/sk\/prinutit-google-aby-vo-vysledkoch-vyhladavania-zobrazoval-datum-vydania\/\">rok<\/a> a rok po be\u017enom roku. M\u00e1me tu tie\u017e z\u00e1lohu len 30 libier na osobu. Tak\u017ee ke\u010f kliknem sem a prejdem na t\u00fato str\u00e1nku, tak viem, \u017ee ak h\u013ead\u00e1m dovolenku do Egypta, \u017ee to pravdepodobne bude dobr\u00e1 dobr\u00e1 str\u00e1nka dobr\u00e1 str\u00e1nka a odpovie mi na ot\u00e1zku, ktor\u00fa m\u00e1m alebo<\/p>\n<p>Probl\u00e9m, ktor\u00fd som mal, bol, \u017ee prinesie rie\u0161enie tohto probl\u00e9mu. Ale je tu aj nie\u010do in\u00e9. Chcel som spomen\u00fa\u0165. Mohlo by sa potenci\u00e1lne uva\u017eova\u0165 o met\u00f3de s\u00fa\u010das\u0165ou meta popisu m\u00e1te v niektor\u00fdch pr\u00edpadoch to kr\u00e1sne intern\u00e9 odkazy a tieto intern\u00e9 odkazy v\u00e1s zaved\u00fa hlb\u0161ie na t\u00fato str\u00e1nku do konkr\u00e9tnych sekci\u00ed pozrite sa.<\/p>\n<p>Vid\u00edte, \u017ee som sa automaticky posunul na spr\u00e1vne miesto na str\u00e1nke, ak p\u00f4jdem sem.<\/p>\n<p>Vid\u00edte, \u017ee to v\u0161etko zah\u0155\u0148a aj Egypt, a to je nie\u010do o kult\u00farnej kult\u00fare v Egypte. Tak\u017ee to je to prepojenie. Pr\u00e1ve som klikol. Tak\u017ee tu je na\u0161a kult\u00fara. Tieto odkazy niektor\u00ed \u013eudia naz\u00fdvaj\u00fa skokov\u00e9 odkazy a funguj\u00fa ako Wikip\u00e9dia, ktor\u00fa si m\u00f4\u017eete pozrie\u0165 tu. M\u00e1m len slovo <a href=\"https:\/\/seo.london\/sk\/digitalna-marketingova-agentura-v-londyne\/\">Lond\u00fdn<\/a> je k\u013e\u00fa\u010dov\u00e9 slovo a tu je ve\u013ea odkazov na skok. Teraz. M\u00f4\u017eete mi polo\u017ei\u0165 ot\u00e1zku. Dobre, Lucasi, ale ako m\u00f4\u017eem<\/p>\n<p>Implementova\u0165 nie\u010do podobn\u00e9 na mojej webovej str\u00e1nke. No, ak je to, \u010do tla\u010d je ve\u013emi jednoduch\u00e9, existuje ve\u013ea pluginov, ktor\u00e9 m\u00f4\u017eu generova\u0165 nie\u010do tak\u00e9. Dovo\u013ete mi spomen\u00fa\u0165 tabu\u013eku <a href=\"https:\/\/seo.london\/sk\/obsah-marketingove-seo-sluzby\/\">obsah<\/a> Jednoduch\u00e9 tabu\u013eky obsahu s\u00fa rozhovory a tak \u010falej a tak \u010falej, tak\u017ee ako som povedal, skokov\u00e9 odkazy a cel\u00fd tento modul budeme naz\u00fdva\u0165 tabu\u013eka obsahu. Tak\u017ee na z\u00e1klade va\u0161ich nadpisov h-2a<\/p>\n<p>H3 H4 a na z\u00e1klade toho, ako nakonfigurujete svoju webov\u00fa str\u00e1nku, sa v\u00e1m automaticky vygeneruje tento druh tabu\u013eky. Uk\u00e1\u017eem v\u00e1m teda pr\u00edklad, \u017ee moja webov\u00e1 str\u00e1nka a ja tu m\u00e1m \u010dl\u00e1nok o digit\u00e1lnej marketingovej strat\u00e9gii pre hotely. A tu m\u00e1me skokov\u00e9 odkazy na konkr\u00e9tne sekcie. \u00c1no, a \u010do s\u00fa to, \u010do n\u00e1m to d\u00e1va okrem<\/p>\n<p>Skuto\u010dnos\u0165, \u017ee tu m\u00e1me tento kr\u00e1sny skok kr\u00fa\u017eky, ktor\u00e9 som v\u00e1m uk\u00e1za\u0165 aj v niektor\u00fdch pr\u00edpadoch, ako ten, ktor\u00fd som v\u00e1m tu ukazuje. Existuje nejak\u00fd \u010fal\u0161\u00ed sp\u00f4sob, ako zatrakt\u00edvni\u0165 meta popis. Pr\u00e1ve som zadal k\u013e\u00fa\u010dov\u00e9 slovo ako sa s\u00fastredi\u0165 na \u0161t\u00fadium a ako vid\u00edte tu na poz\u00edcii 50 m\u00e1m poznanie dnes.com u\u010denie <a href=\"https:\/\/seo.london\/sk\/mozem-sa-naucit-seo-sam\/\">nau\u010di\u0165 sa<\/a> ako zv\u00fd\u0161i\u0165 koncentr\u00e1ciu.<\/p>\n<p>Akcia a zameranie, zatia\u013e \u010do bodka bodka bodka <a href=\"https:\/\/seo.london\/sk\/nazov-stranky-seo\/\">n\u00e1zov<\/a> Ka\u010dica je pr\u00edli\u0161 dlh\u00e1, ale dnes tu nie sme preto, aby sme sa rozpr\u00e1vali o zna\u010dke n\u00e1zvu. Ale a tu je skok na tipy, ako zmeni\u0165 svoje presved\u010denie. Pozrime sa teda, kde tento kr\u00e1sny odkaz na skok existuje. Skop\u00edrujem to a p\u00f4jdem sem.<\/p>\n<p>A p\u00f4jdem sem a op\u00e4\u0165 hrdina d\u0148a tabu\u013eka obsahu je tu, ke\u010f kliknete, potom idete do konkr\u00e9tnej \u0161pecifickej oblasti, ktor\u00e1 bola dokonca zv\u00fdraznen\u00e1 prehliada\u010dom Chrome, preto\u017ee nov\u00e1 verzia prehliada\u010da Chrome to niekedy zv\u00fdraz\u0148uje, najm\u00e4 ke\u010f vst\u00fapite do odpor\u00fa\u010dan\u00e9ho sp\u00e1nku na nev\u00fdhodu tohto je, \u017ee bohu\u017eia\u013e je to<\/p>\n<p>Ticho \u010fal\u0161ie dve URL. Tak\u017ee v\u010faka tomu. Prehliada\u010d v\u00e1s dok\u00e1\u017ee posun\u00fa\u0165 do po\u017eadovanej sekcie, ktor\u00fa idete sem hore a m\u00f4\u017eeme \u00eds\u0165 do inej sekcie a tak \u010falej a tak \u010falej, ale bohu\u017eia\u013e, ak niekto zad\u00e1 nav\u0161t\u00edvi\u0165 va\u0161u webov\u00fa str\u00e1nku z odkazu, ako je tento namiesto tohto, potom je URL adresa in\u00e1 a niekedy sa v nej vytvor\u00ed neporiadok<\/p>\n<p>Analytika Google alebo vyh\u013ead\u00e1vanie Google <a href=\"https:\/\/seo.london\/sk\/vyhladavacia-konzola\/\">konzola<\/a>. \u00c1no. Tak\u017ee sa mus\u00edte uisti\u0165, \u017ee ke\u010f sa napr\u00edklad pozer\u00e1te na v\u00fdkon konkr\u00e9tnej str\u00e1nky a Google sa rozhodol zobrazi\u0165 v\u00e1m tento druh knedl\u00edkov, uistite sa, \u017ee najprv vyl\u00fa\u010dite v\u0161etko, \u010do je za hash, a tak z\u00edskate len jadro, tak\u017ee je to ve\u013emi <a href=\"https:\/\/seo.london\/sk\/aktualizacia-uzitocneho-obsahu\/\">u\u017eito\u010dn\u00e9<\/a> ke\u010f sa sna\u017e\u00edte agregova\u0165 \u00fadaje, ktor\u00e9 v\u00e1m poskytn\u00fa celkov\u00fa n\u00e1v\u0161tevnos\u0165.<\/p>\n<p>Dodan\u00e9 na konkr\u00e9tnej str\u00e1nke<\/p>\n<p>\u010co e\u0161te m\u00f4\u017eem poveda\u0165? Hovorili sme o pedii, mo\u017eno nie ka\u017ed\u00fd vie, \u017ee Wikip\u00e9dia up\u00fa\u0161\u0165a od pou\u017e\u00edvania meta popisu. Tak\u017ee ak p\u00f4jdem sem, uvid\u00edte, \u017ee Meta tam nie je absol\u00fatne ni\u010d. M\u00f4\u017eeme \u00eds\u0165 tak, \u017ee len aby v\u00e1m popis ni\u010d bez<\/p>\n<p>\u00davodzovky ni\u010d, tak\u017ee vid\u00edme, \u017ee v niektor\u00fdch pr\u00edpadoch nemus\u00ed by\u0165 pou\u017eitie meta popisu nevyhnutn\u00e9 a svetl\u00e1 sa mi p\u00e1\u010dia v\u0161eobecne, preto\u017ee ke\u010f nap\u00ed\u0161em London, potom Wikipedia potenci\u00e1lne d\u00e1va mo\u017enos\u0165 Googlu vybra\u0165 to, \u010do Google pova\u017euje za najrelevantnej\u0161ie. Tak\u017ee tu m\u00e1me t\u00fato vetu a<\/p>\n<p>Toto je prv\u00e1 veta z tohto \u010dl\u00e1nku. Mus\u00edte si uvedomi\u0165, \u017ee meta description a v niektor\u00fdch pr\u00edpadoch aj title tag. M\u00f4\u017eu sa spr\u00e1va\u0165 trochu zvl\u00e1\u0161tne. Tak\u017ee ak Google rozhodne z nejak\u00fdch d\u00f4vodov a niekedy zn\u00e1mych len Googlu, \u017ee v\u00e1\u0161 meta description nie je relevantn\u00fd nie je spr\u00e1vna vlastnos\u0165. Mo\u017eno s\u00fa v \u0148om nejak\u00e9 preklepy. Mo\u017eno je ho tam akoby pr\u00edli\u0161 ve\u013ea.<\/p>\n<p>Nie ste pr\u00edli\u0161 optimalizova\u0165 tento meta popis Google vyhradzuje pr\u00e1vo vybra\u0165 nie\u010do in\u00e9 z va\u0161ej str\u00e1nky a nahradi\u0165 meta popis s touto vetou a niekedy m\u00f4\u017eete by\u0165 trochu na\u0161tvan\u00fd, preto\u017ee to nie s\u00fa mo\u017eno niekedy najlep\u0161ia \u010das\u0165 textu pou\u017eit\u00e9ho ako meta popis v tomto pr\u00edpade. Odpor\u00fa\u010dal by som v\u00e1m prep\u00edsa\u0165 p\u00f4vodn\u00fd meta popis pod\u013ea vzoru sto tridsa\u0165 sto.<\/p>\n<p>Tri znaky a uistite sa, \u017ee ste <a href=\"https:\/\/seo.london\/sk\/ako-napisat-seo-optimalizovany-blog\/\">p\u00edsanie<\/a> tento in\u00fd sp\u00f4sob. Nakoniec, viete, za\u010dali sme a hovorili sme o d\u013a\u017eke a v\u00e4\u010d\u0161inou \u00e1no, sto tridsa\u0165 sto p\u00e4\u0165desiat znakov funguje, ale v niektor\u00fdch pr\u00edpadoch, niekedy s\u00fa ove\u013ea dlh\u0161ie meta popis, tak\u017ee to teraz nem\u00f4\u017eem n\u00e1js\u0165, ale niekedy uvid\u00edte blok textu. Dovo\u013ete mi, aby som sa na to pozrel.<\/p>\n<p>M\u00f4j napr\u00edklad kde k\u00fapi\u0165 nehnute\u013enos\u0165 v Spojenom kr\u00e1\u013eovstve teraz a m\u00f4\u017eete vidie\u0165, \u017ee domy a nehnute\u013enosti r\u00fdchlo maj\u00fa tento dlh\u00fd meta popis. To je ove\u013ea viac ako stop\u00e4\u0165desiat znakov a m\u00f4\u017eem urobi\u0165 test.<\/p>\n<p>Pou\u017eijem pozemok a to je 222 znakov, ale mnohokr\u00e1t to nie je po\u017eadovan\u00fd meta popis pod\u013ea pr\u00edsahy alebo je to nie\u010do, \u010do sa Google rozhodol vzia\u0165 a nahradi\u0165. Vezmime si teda k\u00fasok tohto textu. Sk\u00fasme n\u00e1js\u0165 v poriadku. Toto je odsek, ktor\u00fd bol pou\u017eit\u00fd, a teraz sk\u00fasme n\u00e1js\u0165, \u010do bolo v Meta description.<\/p>\n<p>Kontakt meta popis je<\/p>\n<p>Nie\u010do ako v nehnute\u013enosti m\u00e1 v kom\u00e9dii na\u010dasovanie je v\u0161etko ve\u013emi kreat\u00edvne. Ale mo\u017eno sa Google z nejak\u00e9ho d\u00f4vodu rozhodol nepou\u017ei\u0165 tento. Tak\u017ee e\u0161te raz tento odsek tento odsek textov\u00fdch kn\u00edh pou\u017ei\u0165 a nahradi\u0165 p\u00f4vodn\u00fd meta popis, ktor\u00fd m\u00f4\u017eete vidie\u0165 tu. Ak\u00e9 chyby m\u00f4\u017eete ma\u0165 to je celkom jednoduch\u00e9. Idete na gener\u00e1lneho riadite\u013ea, aby ste sa dostali niekam.<\/p>\n<p>M\u00e1m tu s\u00e9riu Lond\u00fdn. Kroll bol v sobotu 23. janu\u00e1ra, a m\u00f4\u017eem vidie\u0165 tu. Mus\u00edm duplikova\u0165 meta popisy. Tak\u017ee ako viete, meta popisy s\u00fa rovnak\u00e9 ako title tag, musia by\u0165 jedine\u010dn\u00e9 na celej webovej str\u00e1nke. Tak\u017ee nem\u00f4\u017eete ma\u0165 dve str\u00e1nky, ktor\u00e9 maj\u00fa rovnak\u00fd method description alebo ktor\u00e9 maj\u00fa rovnak\u00fd title tag a bokom.<\/p>\n<p>Tento polrok Rush kontroluje nieko\u013eko \u010fal\u0161\u00edch ot\u00e1zok. Tak\u017ee tu nem\u00e1m \u017eiadne chyby. Vid\u00edme ako nula Str\u00e1nky nemaj\u00fa meta popis. Tak\u017ee som nezabudol pou\u017ei\u0165 meta description. V\u017edy som to nastavil. Av\u0161ak v dvoch pr\u00edpadoch som nastavil duplicitn\u00fd, \u010do oprav\u00edm hne\u010f po tomto videu a to je celkom to, \u010do som chcel odovzda\u0165. Ako som povedal,<\/p>\n<p>Meta popis je trochu ako osirel\u00e9 die\u0165a CO mo\u017eno len <a href=\"https:\/\/seo.london\/sk\/co-su-meta-klucove-slova\/\">meta k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/a> s\u00fa menej pou\u017e\u00edvan\u00e9, preto\u017ee ako vieme, meta k\u013e\u00fa\u010dov\u00e9 slov\u00e1 u\u017e mnoho rokov nefunguj\u00fa. V\u00f4bec sa nepova\u017euj\u00fa za nejak\u00fd faktor. Op\u00e4\u0165 sa v\u0161ak oplat\u00ed dodr\u017eiava\u0165 p\u00e1r jednoduch\u00fdch pravidiel ako rekapitul\u00e1ciu. Dovol\u00edm si poveda\u0165, \u017ee d\u013a\u017eka sto tridsa\u0165 sto p\u00e4\u0165desiat auto.<\/p>\n<p>Tam je uistite sa, \u017ee pou\u017e\u00edvate tabu\u013eku obsahu, preto\u017ee m\u00f4\u017eete z\u00edska\u0165 v\u00fdhodu \u010fal\u0161\u00edch odkazov uistite sa, \u017ee m\u00e1te aj spr\u00e1vnu vn\u00fatorn\u00fa \u0161trukt\u00faru, preto\u017ee dostanete na spodku m\u00f4jho popisu niektor\u00e9 sitelinks. Nezabudnite, \u017ee spolo\u010dnos\u0165 Google m\u00e1 pr\u00e1vo vyhradi\u0165 si pr\u00e1vo pou\u017ei\u0165 ako meta popis nejak\u00fa in\u00fa \u010das\u0165 textu va\u0161ej webovej lokality z va\u0161ej webovej lokality. A nezabudnite, \u017ee v niektor\u00fdch pr\u00edpadoch, ako je napr\u00edklad Wikip\u00e9dia, ktor\u00e1 je jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch pr\u00edkladov, meta popisy nie s\u00fa ako<\/p>\n<p>Podstatn\u00e9 a to bol m\u00f4j poh\u013ead, rovnako ako ja z Acid London a \u010fakujem v\u00e1m ve\u013emi pekne za po\u010d\u00favanie m\u00f4jho kr\u00e1tkeho videa. D\u00e1vajte na seba pozor.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-meant-by-meta-description-for-seo-or-seo-description-of-a-web-page\"><\/span>\u010co znamen\u00e1 meta popis pre SEO alebo SEO popis webovej str\u00e1nky?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prep\u00ednanie tabu\u013eky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#what-is-meant-by-meta-description-for-seo-or-seo-description-of-a-web-page\" title=\"\u010co znamen\u00e1 meta popis pre SEO alebo SEO popis webovej str\u00e1nky?\">\u010co znamen\u00e1 meta popis pre SEO alebo SEO popis webovej str\u00e1nky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#how-long-should-the-meta-description-of-your-web-page-be\" title=\"Ak\u00fd dlh\u00fd by mal by\u0165 meta popis va\u0161ej webovej str\u00e1nky?\">Ak\u00fd dlh\u00fd by mal by\u0165 meta popis va\u0161ej webovej str\u00e1nky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#why-is-it-important-to-write-a-meta-description-for-your-web-page-and-what-happens-if-you-dont-write-a-meta-description\" title=\"Pre\u010do je d\u00f4le\u017eit\u00e9 nap\u00edsa\u0165 Meta Description pre va\u0161u webov\u00fa str\u00e1nku a \u010do sa stane, ak Meta Description nenap\u00ed\u0161ete?\">Pre\u010do je d\u00f4le\u017eit\u00e9 nap\u00edsa\u0165 Meta Description pre va\u0161u webov\u00fa str\u00e1nku a \u010do sa stane, ak Meta Description nenap\u00ed\u0161ete?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#does-meta-description-affect-seo\" title=\"M\u00e1 Meta Description vplyv na SEO?\">M\u00e1 Meta Description vplyv na SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#where-and-how-to-write-a-meta-description-html-versus-content-management-systems\" title=\"Kde a ako nap\u00edsa\u0165 meta popis: HTML verzus syst\u00e9my na spr\u00e1vu obsahu?\">Kde a ako nap\u00edsa\u0165 meta popis: HTML verzus syst\u00e9my na spr\u00e1vu obsahu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#how-to-write-and-optimize-your-meta-descriptions-for-seo\" title=\"Ako nap\u00edsa\u0165 a optimalizova\u0165 meta popis pre SEO?\">Ako nap\u00edsa\u0165 a optimalizova\u0165 meta popis pre SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#make-the-meta-description-of-your-web-pages-specific-and-straightforward\" title=\"Urobte meta popis svojich webov\u00fdch str\u00e1nok konkr\u00e9tny a jednoduch\u00fd:\">Urobte meta popis svojich webov\u00fdch str\u00e1nok konkr\u00e9tny a jednoduch\u00fd:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#make-sure-your-meta-description-sounds-natural-and-conversational\" title=\"Uistite sa, \u017ee v\u00e1\u0161 meta popis znie prirodzene a konverza\u010dne:\">Uistite sa, \u017ee v\u00e1\u0161 meta popis znie prirodzene a konverza\u010dne:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#stick-to-the-optimal-character-count-for-the-meta-description-of-your-web-page\" title=\"Dodr\u017eujte optim\u00e1lny po\u010det znakov pre meta popis va\u0161ej webovej str\u00e1nky:\">Dodr\u017eujte optim\u00e1lny po\u010det znakov pre meta popis va\u0161ej webovej str\u00e1nky:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#include-the-primary-keyword-of-your-web-page-in-the-meta-description\" title=\"Do meta popisu zahr\u0148te hlavn\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo va\u0161ej webovej str\u00e1nky:\">Do meta popisu zahr\u0148te hlavn\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo va\u0161ej webovej str\u00e1nky:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#treat-your-meta-description-like-an-advertisement-for-your-web-page\" title=\"S meta popisom zaobch\u00e1dzajte ako s reklamou na va\u0161u webov\u00fa str\u00e1nku:\">S meta popisom zaobch\u00e1dzajte ako s reklamou na va\u0161u webov\u00fa str\u00e1nku:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#what-are-the-best-practices-associated-with-meta-descriptions-for-seo\" title=\"Ak\u00e9 s\u00fa najlep\u0161ie postupy s\u00favisiace s meta popismi pre SEO?\">Ak\u00e9 s\u00fa najlep\u0161ie postupy s\u00favisiace s meta popismi pre SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#make-sure-the-tone-of-your-meta-descriptions-and-that-of-your-web-pages-are-same\" title=\"Uistite sa, \u017ee t\u00f3n va\u0161ich meta popisov a va\u0161ich webov\u00fdch str\u00e1nok je rovnak\u00fd:\">Uistite sa, \u017ee t\u00f3n va\u0161ich meta popisov a va\u0161ich webov\u00fdch str\u00e1nok je rovnak\u00fd:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#avoid-using-clickbait-strategy-for-writing-meta-descriptions\" title=\"Vyhnite sa pou\u017e\u00edvaniu strat\u00e9gie clickbait pri p\u00edsan\u00ed meta popisov:\">Vyhnite sa pou\u017e\u00edvaniu strat\u00e9gie clickbait pri p\u00edsan\u00ed meta popisov:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#avoid-using-duplicate-meta-descriptions-for-multiple-web-pages\" title=\"Vyhnite sa pou\u017e\u00edvaniu duplicitn\u00fdch meta popisov pre viacero webov\u00fdch str\u00e1nok:\">Vyhnite sa pou\u017e\u00edvaniu duplicitn\u00fdch meta popisov pre viacero webov\u00fdch str\u00e1nok:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#try-to-fit-the-most-significant-parts-of-your-meta-descriptions-within-the-first-120-characters\" title=\"Sna\u017ete sa, aby sa najd\u00f4le\u017eitej\u0161ie \u010dasti meta popisov zmestili do prv\u00fdch 120 znakov:\">Sna\u017ete sa, aby sa najd\u00f4le\u017eitej\u0161ie \u010dasti meta popisov zmestili do prv\u00fdch 120 znakov:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#do-not-use-double-quotation-marks-in-meta-descriptions\" title=\"V meta popisoch nepou\u017e\u00edvajte dvojit\u00e9 \u00favodzovky:\">V meta popisoch nepou\u017e\u00edvajte dvojit\u00e9 \u00favodzovky:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#conduct-research-for-your-meta-descriptions\" title=\"Vykonajte prieskum meta popisov:\">Vykonajte prieskum meta popisov:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/#what-are-some-examples-of-excellent-meta-descriptions-for-seo\" title=\"Ak\u00e9 s\u00fa pr\u00edklady vynikaj\u00facich meta popisov pre SEO?\">Ak\u00e9 s\u00fa pr\u00edklady vynikaj\u00facich meta popisov pre SEO?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">Popis SEO alebo meta popis webovej str\u00e1nky je v podstate \u00faryvok, ktor\u00fd opisuje povahu obsahu konkr\u00e9tnej webovej str\u00e1nky. Je to v podstate \u00faryvok, ktor\u00fd sumarizuje, o \u010dom konkr\u00e9tna webov\u00e1 str\u00e1nka je a ak\u00fd rozsah inform\u00e1ci\u00ed sa t\u00fdka danej webovej str\u00e1nky a jej lokality. Metaopis webovej str\u00e1nky sa naz\u00fdva aj jej metad\u00e1tami alebo niekedy jednoducho ako opis str\u00e1nky. Tento meta popis sa p\u00ed\u0161e v r\u00e1mci zna\u010dky meta description alebo meta tagu v k\u00f3de HTML webovej str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">Meta popis webovej str\u00e1nky alebo webov\u00e9ho s\u00eddla sa nezobrazuje na samotnej webovej str\u00e1nke; meta zna\u010dky poskytuj\u00fa vyh\u013ead\u00e1va\u010dom cenn\u00e9 inform\u00e1cie o obsahu va\u0161ej webovej str\u00e1nky a v\u00e1\u0161ho webov\u00e9ho s\u00eddla, aby vyh\u013ead\u00e1va\u010de pochopili, \u010di obsah va\u0161ej webovej str\u00e1nky s\u00favis\u00ed s konkr\u00e9tnym vyh\u013ead\u00e1van\u00edm alebo nie.<\/p>\n<p style=\"text-align: justify;\">Tento meta popis sa zvy\u010dajne nach\u00e1dza iba v k\u00f3de HTML webovej str\u00e1nky. Tento opis sa v\u0161ak m\u00f4\u017ee zobrazi\u0165 aj vtedy, ke\u010f niekto zdie\u013ea odkaz na va\u0161u webov\u00fa str\u00e1nku vo svojich soci\u00e1lnych m\u00e9di\u00e1ch. Niekedy vyh\u013ead\u00e1va\u010de zobrazuj\u00fa t\u00fato inform\u00e1ciu aj ako opis pod n\u00e1zvom alebo odkazom na va\u0161u str\u00e1nku na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania. Aj ke\u010f to tak nemus\u00ed by\u0165 v\u017edy. Ak m\u00e1 va\u0161a webov\u00e1 str\u00e1nka meta popis, Google a in\u00e9 vyh\u013ead\u00e1va\u010de zobrazia tento meta popis pod n\u00e1zvom va\u0161ej str\u00e1nky, a to pri v\u00e4\u010d\u0161ine s\u00favisiacich vyh\u013ead\u00e1van\u00ed. Ob\u010das sa v\u0161ak m\u00f4\u017ee sta\u0165, \u017ee Google namiesto meta popisu, ktor\u00fd ste poskytli pre svoju webov\u00fa str\u00e1nku, vr\u00e1ti aj prisp\u00f4soben\u00e9 \u00faryvky vyh\u013ead\u00e1vania.<\/p>\n<p style=\"text-align: justify;\">Na druhej strane, meta n\u00e1zov webovej str\u00e1nky sa zvy\u010dajne zobrazuje v hornej \u010dasti meta popisu na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania, ako aj v hornej \u010dasti samotnej webovej str\u00e1nky, v adrese URL. Meta n\u00e1zov, rovnako ako nadpis va\u0161ej webovej str\u00e1nky, presne a v\u00fdsti\u017ene definuje obsah va\u0161ej str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">Meta n\u00e1zov je \u010dasto rovnak\u00fd ako nadpis webovej str\u00e1nky. Nemus\u00ed v\u0161ak by\u0165 nevyhnutne presne rovnak\u00fd. V skuto\u010dnosti je niekedy nevyhnutn\u00e9 zahrn\u00fa\u0165 do meta n\u00e1zvu niektor\u00e9 dodato\u010dn\u00e9 inform\u00e1cie, ktor\u00e9 sa v nadpise nemusia nach\u00e1dza\u0165. Je to preto, \u017ee nadpis mus\u00ed by\u0165 presn\u00fd, ale nemus\u00ed zhrn\u00fa\u0165 v\u0161etko, \u010do je na webovej str\u00e1nke obsiahnut\u00e9; zatia\u013e \u010do v pr\u00edpade meta n\u00e1zvov plat\u00ed, \u017ee \u010d\u00edm presnej\u0161ie a <a href=\"https:\/\/seo.london\/sk\/ako-presny-je-semrush\/\">presn\u00e9<\/a> meta n\u00e1zov, t\u00fdm \u013eah\u0161ie je pril\u00e1ka\u0165 div\u00e1kov zo str\u00e1nky s v\u00fdsledkami vyh\u013ead\u00e1vania.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-long-should-the-meta-description-of-your-web-page-be\"><\/span>Ak\u00fd dlh\u00fd by mal by\u0165 meta popis va\u0161ej webovej str\u00e1nky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Mo\u017eno v\u00e1s zauj\u00edma, ko\u013eko znakov m\u00f4\u017ee ma\u0165 meta popis va\u0161ej webovej str\u00e1nky? Alebo ak\u00e1 je odpor\u00fa\u010dan\u00e1 d\u013a\u017eka meta n\u00e1zvov alebo meta popisov str\u00e1nok v\u00e1\u0161ho webu? Vo v\u0161eobecnosti plat\u00ed, \u017ee meta popis va\u0161ej webovej str\u00e1nky m\u00f4\u017ee by\u0165 tak\u00fd dlh\u00fd, ako chcete. Nie je v\u0161ak ani praktick\u00e9, ani u\u017eito\u010dn\u00e9, aby boli va\u0161e meta popisy dlh\u0161ie, ako sa v skuto\u010dnosti vy\u017eaduje. Vyh\u013ead\u00e1va\u010de zvy\u010dajne zobrazuj\u00fa na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania pribli\u017ene 155 a\u017e 160 znakov meta popisu webovej str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">Google, ktor\u00fd je jedn\u00fdm z najpou\u017e\u00edvanej\u0161\u00edch vyh\u013ead\u00e1va\u010dov, pou\u017e\u00edva tento <a href=\"https:\/\/seo.london\/sk\/format-a-struktura-clanku\/\">form\u00e1t<\/a> tie\u017e. V pr\u00edpade niektor\u00fdch zariaden\u00ed m\u00f4\u017ee by\u0165 d\u013a\u017eka znakov, ktor\u00e9 vyh\u013ead\u00e1va\u010de skuto\u010dne zobrazuj\u00fa na str\u00e1nke s v\u00fdsledkami, e\u0161te men\u0161ia, pribli\u017ene 120 a\u017e 125 znakov. V\u00e4\u010d\u0161ina zariaden\u00ed a vyh\u013ead\u00e1va\u010dov v\u0161ak v s\u00fa\u010dasnosti zvy\u010dajne zobrazuje a\u017e 160 znakov.<\/p>\n<p style=\"text-align: justify;\">Preto sa odpor\u00fa\u010da, aby d\u013a\u017eka meta popisu va\u0161ich webov\u00fdch str\u00e1nok nepresiahla 160 znakov vr\u00e1tane medzier a in\u00fdch symbolov, \u010do ovplyvn\u00ed SEO v\u00e1\u0161ho webu. V\u00e1\u0161 meta popis v\u0161ak mus\u00ed by\u0165 aj v r\u00e1mci limitu 160 znakov \u010do najv\u00fdsti\u017enej\u0161\u00ed a najinformat\u00edvnej\u0161\u00ed. Preto sa odpor\u00fa\u010da vyhn\u00fa\u0165 sa tomu, aby SEO <a href=\"https:\/\/www.safaridigital.com.au\/blog\/meta-description-length\/\">d\u013a\u017eka meta popisu<\/a> va\u0161ej webovej str\u00e1nky menej ako 50 znakov.<\/p>\n<p style=\"text-align: justify;\">Od roku 2020 sa za optim\u00e1lnu d\u013a\u017eku meta popisu alebo meta popisu \u00fadajov akejko\u013evek webovej str\u00e1nky ak\u00e9hoko\u013evek webu pova\u017euje 120 a\u017e 158 znakov. Meta n\u00e1zov akejko\u013evek webovej str\u00e1nky, ako u\u017e bolo uveden\u00e9, mus\u00ed by\u0165 ve\u013emi presn\u00fd a dobre definovan\u00fd. Meta n\u00e1zvy s\u00fa zvy\u010dajne dlh\u00e9 znaky.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"why-is-it-important-to-write-a-meta-description-for-your-web-page-and-what-happens-if-you-dont-write-a-meta-description\"><\/span><strong>Pre\u010do je d\u00f4le\u017eit\u00e9 nap\u00edsa\u0165 Meta Description pre va\u0161u webov\u00fa str\u00e1nku a \u010do sa stane, ak Meta Description nenap\u00ed\u0161ete?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">U\u017e viete, \u017ee ke\u010f zad\u00e1te meta popis pre konkr\u00e9tnu webov\u00fa str\u00e1nku alebo pr\u00edspevok, vyh\u013ead\u00e1va\u010d zobraz\u00ed tento popis spolu s meta n\u00e1zvom na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania pri v\u00e4\u010d\u0161ine vyh\u013ead\u00e1van\u00ed s\u00favisiacich s obsahom va\u0161ej webovej str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">V\u00fdznam tohto meta popisu spo\u010d\u00edva v jeho u\u017eito\u010dnosti pri z\u00edskavan\u00ed cie\u013eov\u00fdch z\u00e1kazn\u00edkov alebo potenci\u00e1lnych <a href=\"https:\/\/seo.london\/sk\/ako-najst-miestnych-seo-klientov-bez-studeneho-telefonatu\/\">klienti<\/a> zo str\u00e1nky s v\u00fdsledkami vyh\u013ead\u00e1vania. <a href=\"https:\/\/seo.london\/sk\/ako-skontrolovat-ci-je-moja-webova-stranka-priatelska-k-seo\/\">\u0160etrn\u00e9 k SEO<\/a> meta popisy s\u00fa obzvl\u00e1\u0161\u0165 u\u017eito\u010dn\u00e9 na zv\u00fd\u0161enie miery prekliku alebo CTR va\u0161ej webovej str\u00e1nky alebo webovej lokality.<\/p>\n<p style=\"text-align: justify;\">\u010co sa v\u0161ak stane, ke\u010f na svoje webov\u00e9 str\u00e1nky neprid\u00e1te popisy metad\u00e1t? Ke\u010f na svoju webov\u00fa str\u00e1nku neprid\u00e1te metaopis, vyh\u013ead\u00e1va\u010de, ako napr\u00edklad Google, vytvoria \u00faryvky vyh\u013ead\u00e1vania na z\u00e1klade fr\u00e1z z obsahu va\u0161ej webovej str\u00e1nky, ktor\u00e9 s\u00favisia s vyh\u013ead\u00e1van\u00edm alebo obsahuj\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 pou\u017eit\u00e9 v danom vyh\u013ead\u00e1van\u00ed.<\/p>\n<p style=\"text-align: justify;\">Ak\u00e9 s\u00fa teda v\u00fdhody pridania meta popisu na webov\u00fa str\u00e1nku v porovnan\u00ed s jeho neuveden\u00edm? Zatia\u013e \u010do pri nepridan\u00ed popisu Google vr\u00e1ti s\u00favisiace k\u013e\u00fa\u010dov\u00e9 fr\u00e1zy z obsahu va\u0161ej webovej str\u00e1nky, tieto fr\u00e1zy s\u00fa niekedy nes\u00favisl\u00e9 alebo nes\u00farod\u00e9, a preto nedok\u00e1\u017eu logicky op\u00edsa\u0165 obsah webovej str\u00e1nky. Ke\u010f sa to stane, \u00faryvky vyh\u013ead\u00e1vania \u010dasto nedok\u00e1\u017eu pril\u00e1ka\u0165 cie\u013eov\u00fdch z\u00e1kazn\u00edkov zo str\u00e1nky s v\u00fdsledkami vyh\u013ead\u00e1vania. To ovplyv\u0148uje mieru prekliku na pr\u00edslu\u0161n\u00fa webov\u00fa str\u00e1nku, a teda brzd\u00ed v\u00fdkonnos\u0165 webovej str\u00e1nky.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"does-meta-description-affect-seo\"><\/span><strong>M\u00e1 Meta Description vplyv na SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Z \u010disto teoretick\u00e9ho h\u013eadiska meta popisy nemaj\u00fa priamy vplyv na SEO. Je to preto, \u017ee vyh\u013ead\u00e1va\u010de ako Google nepou\u017e\u00edvaj\u00fa inform\u00e1cie uveden\u00e9 v meta k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch alebo meta popisoch na hodnotenie webov\u00fdch str\u00e1nok na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania. Z mikropoh\u013eadu teda mo\u017eno poveda\u0165, \u017ee meta popisy nemaj\u00fa vplyv na SEO.<\/p>\n<p style=\"text-align: justify;\">Meta popisy v\u0161ak napom\u00e1haj\u00fa \u00fa\u010delu SEO a pom\u00e1haj\u00fa zlep\u0161i\u0165 v\u00fdkonnos\u0165 <a href=\"https:\/\/seo.london\/sk\/obsahove-medzery-2\/\">SEO na str\u00e1nke<\/a>. Mo\u017eno si mysl\u00edte, \u017ee ak sa meta popisy webov\u00fdch str\u00e1nok nepou\u017e\u00edvaj\u00fa na hodnotenie webov\u00fdch str\u00e1nok na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania alebo SERP, ako je potom mo\u017en\u00e9, \u017ee pom\u00e1haj\u00fa \u00fa\u010delu SEO. \u00da\u010delom SEO je v kone\u010dnom d\u00f4sledku zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nky a pril\u00e1ka\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov, aby sa zlep\u0161ila klientela danej webovej str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">Ako u\u017e bolo spomenut\u00e9, dobr\u00fd meta popis je ve\u013emi u\u017eito\u010dn\u00fd pri zvy\u0161ovan\u00ed miery prekliku alebo CTR webovej str\u00e1nky alebo webovej lokality, to znamen\u00e1, \u017ee dobre navrhnut\u00fd meta popis nielen\u017ee potenci\u00e1lnym klientom povie, \u010do im konkr\u00e9tna webov\u00e1 str\u00e1nka m\u00f4\u017ee pon\u00faknu\u0165, ale tie\u017e ich prin\u00fati dan\u00fa str\u00e1nku skuto\u010dne nav\u0161t\u00edvi\u0165.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/backlinko.com\/google-ctr-stats\">Pod\u013ea tohto v\u00fdskumu, ktor\u00fd uskuto\u010dnila t\u00e1to webov\u00e1 str\u00e1nka<\/a>, bolo zisten\u00e9, \u017ee webov\u00e9 str\u00e1nky s meta popisom maj\u00fa o 5,8% vy\u0161\u0161iu mieru prekliku v porovnan\u00ed s webov\u00fdmi str\u00e1nkami bez meta popisu. V\u010faka tomu str\u00e1nky s meta popisom \u010dasto pri\u0165ahuj\u00fa v\u00e4\u010d\u0161iu n\u00e1v\u0161tevnos\u0165 a dosahuj\u00fa lep\u0161ie v\u00fdsledky. Z makropoh\u013eadu teda mo\u017eno poveda\u0165, \u017ee hoci meta popisy nemaj\u00fa priamy vplyv na SEO, pom\u00e1haj\u00fa v\u00fdkonu SEO na webovej str\u00e1nke a jej CTR a v kone\u010dnom d\u00f4sledku sa st\u00e1vaj\u00fa ve\u013emi d\u00f4le\u017eitou s\u00fa\u010das\u0165ou <a href=\"https:\/\/seo.london\/sk\/preco-je-dolezite-vyhladavanie-na-stranke\/\">na str\u00e1nke<\/a> SEO.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"where-and-how-to-write-a-meta-description-html-versus-content-management-systems\"><\/span><strong>Kde a ako nap\u00edsa\u0165 meta popis: HTML verzus syst\u00e9my na spr\u00e1vu obsahu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Teraz u\u017e mus\u00edte ma\u0165 <a href=\"https:\/\/seo.london\/sk\/ako-prist-s-napadmi-na-blog\/\">n\u00e1pad<\/a> o tom, \u010do je meta popis a pre\u010do je d\u00f4le\u017eit\u00fd. Viete tie\u017e, \u017ee najlep\u0161ia d\u013a\u017eka meta popisu pre SEO je pribli\u017ene 120 a\u017e 158 znakov. Ale kde a ako vlastne nap\u00edsa\u0165 meta popis? Najsk\u00f4r si po\u010fme poveda\u0165, kam prida\u0165 meta popis va\u0161ej webovej str\u00e1nky. U\u017e bolo spomenut\u00e9, \u017ee meta popis akejko\u013evek webovej str\u00e1nky sa nach\u00e1dza v r\u00e1mci meta zna\u010diek jej k\u00f3du HTML.<\/p>\n<p style=\"text-align: justify;\">Aj ke\u010f m\u00e1te z\u00e1kladn\u00e9 znalosti jazyka HTML, viete, \u017ee <a href=\"https:\/\/www.w3schools.com\/tags\/tag_meta.asp\">zna\u010dky v HTML<\/a> s&uacute; k&oacute;dy, ktor&eacute; definuj&uacute; p&iacute;smo a rozlo\u017eenie obsahu webov&yacute;ch str&aacute;nok. &lt;html&gt;...&lt;\/html&gt;, &lt;title&gt;...&lt;\/title&gt; s&uacute; pr&iacute;klady zna\u010diek v jazyku HTML. Tu sa zaober&aacute;me konkr&eacute;tne meta zna\u010dkami, ktor&eacute; sa pou\u017e&iacute;vaj&uacute; na pridanie meta popisu v HTML. Metazna\u010dky webovej str&aacute;nky sa v\u017edy p&iacute;&scaron;u vo vn&uacute;tri &lt;head&gt;...&lt;\/head&gt; tagy. Medzi atrib&uacute;ty spojen&eacute; s metazna\u010dkami v HTML patria: charset, name, content a http-equiv. <a href=\"https:\/\/www.w3schools.com\/tags\/tag_meta.asp\">tu<\/a>.<\/p>\n<p style=\"text-align: justify;\"><u>Syntax alebo form\u00e1t z\u00e1pisu meta tagu v jazyku HTML je nie\u010do podobn\u00e9:<\/u><\/p>\n<pre><title>...<\/title><\/pre>\n<p style=\"text-align: justify;\">Ak ste zm\u00e4ten\u00ed, nebojte sa. V skuto\u010dnosti je to ve\u013emi jednoduch\u00e9 na pochopenie. Hlbok\u00e9 pochopenie meta tagu v jazyku HTML v\u00e1m ur\u010dite pom\u00f4\u017ee v mnoh\u00fdch oh\u013eadoch. Av\u0161ak aj v pr\u00edpade, \u017ee nem\u00e1te hlbok\u00e9 <a href=\"https:\/\/seo.london\/sk\/ako-pouzivat-znalostny-graf-google\/\">vedomosti<\/a> meta tagu, st\u00e1le m\u00f4\u017eete nap\u00edsa\u0165 p\u00f4sobiv\u00fd a presved\u010div\u00fd meta popis v HTML, sta\u010d\u00ed pochopi\u0165, ako atrib\u00faty \"name\" a \"content\" funguj\u00fa s meta tagom. Atrib\u00fat 'name' <a href=\"https:\/\/seo.london\/sk\/mal-by-som-pouzivat-atribut-nofollow-pre-interne-odkazy\/\">atrib\u00fat<\/a> meta tagu ur\u010duje n\u00e1zov metad\u00e1t a atrib\u00fat \"content\" ur\u010duje hodnotu spojen\u00fa s atrib\u00fatom \"name\" alebo \"http-equiv\".<\/p>\n<p style=\"text-align: justify;\">Op\u00e4\u0165 si uve\u010fme nasleduj\u00faci pr\u00edklad:<\/p>\n<pre>&lt;meta name = \"description\" content = \"This page has detailed information on what metadata is, how to use meta tags, how to write SEO friendly meta description and the best practices related to it.\"\/&gt;<\/pre>\n<p style=\"text-align: justify;\">Tento meta popis mo\u017eno pova\u017eova\u0165 za celkom vhodn\u00fd pre SEO. Nielen\u017ee presne \u0161pecifikuje, o \u010dom je webov\u00e1 str\u00e1nka pre vyh\u013ead\u00e1va\u010de a potenci\u00e1lnych klientov na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania, ale tie\u017e dodr\u017eiava optim\u00e1lnu d\u013a\u017eku pre p\u00edsanie meta popisov, obsahuje k\u013e\u00fa\u010dov\u00e9 slov\u00e1 webovej str\u00e1nky a st\u00e1le dok\u00e1\u017ee znie\u0165 prirodzene a z\u00e1rove\u0148 presved\u010divo pre div\u00e1kov.<\/p>\n<p style=\"text-align: justify;\">Takto sa v jazyku HTML p\u00ed\u0161u meta popisy vhodn\u00e9 pre SEO. Ale \u010do obsah <a href=\"https:\/\/seo.london\/sk\/sluzby-riadenia-seo\/\">mana\u017ement<\/a> syst\u00e9my, ako napr. <a href=\"https:\/\/seo.london\/sk\/su-wordpress-stranky-dobre-pre-seo\/\">WordPress<\/a> alebo <a href=\"https:\/\/seo.london\/sk\/drupal-seo-specialista\/\">Drupal<\/a> alebo <a href=\"https:\/\/seo.london\/sk\/joomla-seo-expert\/\">Joomla<\/a>? Nap\u00edsa\u0165 presved\u010div\u00e9 meta popisy vhodn\u00e9 pre SEO je e\u0161te jednoduch\u0161ie, ak va\u0161a webov\u00e1 str\u00e1nka pou\u017e\u00edva syst\u00e9my na spr\u00e1vu obsahu alebo <a href=\"https:\/\/seo.london\/sk\/ako-robit-onpage-seo-vo-wordpresse\/\">CMS<\/a>.<\/p>\n<p style=\"text-align: justify;\">Pri pr\u00e1ci so syst\u00e9mami na spr\u00e1vu obsahu toti\u017e nemus\u00edte vedie\u0165 k\u00f3dova\u0165, aby ste mohli p\u00edsa\u0165 meta popisy pre svoje webov\u00e9 str\u00e1nky. Ak va\u0161a webov\u00e1 lokalita pou\u017e\u00edva WordPress, m\u00f4\u017eete jednoducho pou\u017ei\u0165 <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\">Yoast SEO<\/a> z\u00e1suvn\u00fd modul na p\u00edsanie meta popisov vhodn\u00fdch pre SEO pre ka\u017ed\u00fa z va\u0161ich webov\u00fdch str\u00e1nok na va\u0161om webe. Jeden z najlep\u0161\u00edch dostupn\u00fdch pluginov WordPress je <a href=\"https:\/\/seo.london\/sk\/co-je-plugin-yoast-seo-vo-wordpresse\/\">Yoast<\/a> SEO.<\/p>\n<p style=\"text-align: justify;\">Okrem mo\u017enosti prid\u00e1va\u0165 meta popisy na webov\u00e9 str\u00e1nky, <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/co-robi-oast-seo-do\/\">Yoast SEO<\/a> tie\u017e pom\u00e1ha optimalizova\u0165 celkov\u00fa SEO optimaliz\u00e1ciu va\u0161ej webovej str\u00e1nky a vykon\u00e1va\u0165 <a href=\"https:\/\/seo.london\/sk\/analyza-konkurencnych-webovych-stranok\/\">konkurent<\/a> <a href=\"https:\/\/seo.london\/sk\/znalostna-databaza\/klucove-slovo-vyskum-in-seo\/\">v\u00fdskum<\/a>. Tu je podrobn\u00e9 vysvetlenie postupu krok za krokom pri pou\u017e\u00edvan\u00ed pluginu Yoast SEO v <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-add-keywords-and-meta-descriptions-in-wordpress\/\">WordPress p\u00edsa\u0165 meta k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a meta popisy<\/a>.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-write-and-optimize-your-meta-descriptions-for-seo\"><\/span><strong>Ako nap\u00edsa\u0165 a optimalizova\u0165 meta popis pre SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Teraz, ke\u010f ste pochopili, kde a ako nap\u00edsa\u0165 meta popis pre va\u0161u webov\u00fa str\u00e1nku, po\u010fme sa porozpr\u00e1va\u0165 o tom, ako vytvori\u0165 meta popis vhodn\u00fd pre SEO. Tu je nieko\u013eko tipov na optimaliz\u00e1ciu meta popisov alebo metad\u00e1t pre SEO:<\/p>\n<ol style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"make-the-meta-description-of-your-web-pages-specific-and-straightforward\"><\/span><strong> Urobte meta popis svojich webov\u00fdch str\u00e1nok konkr\u00e9tny a jednoduch\u00fd:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Zabezpe\u010denie toho, aby meta popisy va\u0161ich webov\u00fdch str\u00e1nok zneli konkr\u00e9tne a jednoducho, umo\u017en\u00ed potenci\u00e1lnym z\u00e1kazn\u00edkom zo str\u00e1nky s v\u00fdsledkami vyh\u013ead\u00e1vania presne pochopi\u0165, ako im m\u00f4\u017eete pom\u00f4c\u0165 s ich po\u017eiadavkou alebo potrebou, a z\u00e1rove\u0148 dod\u00e1 v\u00e1\u0161mu popisu ur\u010dit\u00fa pr\u00ed\u0165a\u017elivos\u0165. Konkr\u00e9tnos\u0165 va\u0161ich slov upevn\u00ed v\u00e1\u0161 meta popis a sp\u00f4sob\u00ed, \u017ee va\u0161e cie\u013eov\u00e9 publikum bude ma\u0165 pocit, \u017ee viete, o \u010dom hovor\u00edte. V\u010faka tomu bud\u00fa m\u00f4c\u0165 \u013eah\u0161ie vlo\u017ei\u0165 svoju d\u00f4veru do va\u0161ej webovej str\u00e1nky, \u010d\u00edm sa im skuto\u010dne bude chcie\u0165 da\u0165 va\u0161ej webovej str\u00e1nke \u0161ancu.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"make-sure-your-meta-description-sounds-natural-and-conversational\"><\/span><strong> Uistite sa, \u017ee v\u00e1\u0161 meta popis znie prirodzene a konverza\u010dne:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">\u010casto sa m\u00f4\u017ee sta\u0165, \u017ee pri snahe optimalizova\u0165 meta popis webovej str\u00e1nky pre SEO skon\u010d\u00edte s popisom, ktor\u00fd znie mechanicky alebo roboticky. To neprispieva k atrakt\u00edvnej kvalite meta popisov. Na str\u00e1nke <a href=\"https:\/\/seo.london\/sk\/ako-optimalizovat-obsah-webovej-stranky-pre-seo\/\">aby sa<\/a> meta popis va\u0161ej webovej str\u00e1nky p\u00f4sobil prirodzenej\u0161ie a konverza\u010dnej\u0161ie, m\u00f4\u017eete pou\u017ei\u0165 akt\u00edvne <a href=\"https:\/\/seo.london\/sk\/ako-optimalizovat-pre-hlasove-vyhladavanie\/\">hlas<\/a> pri p\u00edsan\u00ed opisu. Pou\u017eitie akt\u00edvneho hlasu v meta popise va\u0161ej webovej str\u00e1nky ju urob\u00ed pr\u00edvetivou a dod\u00e1 jej osobn\u00fd n\u00e1dych.<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"stick-to-the-optimal-character-count-for-the-meta-description-of-your-web-page\"><\/span><strong> Dodr\u017eujte optim\u00e1lny po\u010det znakov pre meta popis va\u0161ej webovej str\u00e1nky:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">To u\u017e bolo spomenut\u00e9 vy\u0161\u0161ie. Ak v\u0161ak chcete optimalizova\u0165 meta popis svojej webovej str\u00e1nky pre SEO, je to nevyhnutnos\u0165. Je ve\u013emi d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee v\u00e4\u010d\u0161ina vyh\u013ead\u00e1va\u010dov zobrazuje len metad\u00e1ta, ktor\u00e9 maj\u00fa d\u013a\u017eku pribli\u017ene do 160 znakov. \u010coko\u013evek, \u010do je nap\u00edsan\u00e9 ako s\u00fa\u010das\u0165 meta popisu nad r\u00e1mec t\u00fdchto 160 znakov, cie\u013eov\u00ed z\u00e1kazn\u00edci neuvidia, a teda nem\u00f4\u017ee zlep\u0161i\u0165 n\u00e1v\u0161tevnos\u0165, v\u00fdkon ani SEO v\u00e1\u0161ho webov\u00e9ho s\u00eddla.<\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"include-the-primary-keyword-of-your-web-page-in-the-meta-description\"><\/span><strong> Do meta popisu zahr\u0148te hlavn\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo va\u0161ej webovej str\u00e1nky:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Mo\u017eno m\u00e1te t\u00fato ot\u00e1zku: Ak vyh\u013ead\u00e1va\u010de nepou\u017e\u00edvaj\u00fa meta popisy na hodnotenie str\u00e1nok, pre\u010do je to d\u00f4le\u017eit\u00e9 pre SEO? Zahrnutie prim\u00e1rneho k\u013e\u00fa\u010dov\u00e9ho slova va\u0161ej webovej str\u00e1nky do meta popisu nemus\u00ed by\u0165 pre vyh\u013ead\u00e1va\u010de ve\u013emi d\u00f4le\u017eit\u00e9 pre umiestnenie str\u00e1nok v SERP, ale ur\u010dite je d\u00f4le\u017eit\u00e9 pre va\u0161ich div\u00e1kov a pre zv\u00fd\u0161enie miery prekliku na va\u0161u str\u00e1nku. Ak potenci\u00e1lny z\u00e1kazn\u00edk uvid\u00ed k\u013e\u00fa\u010dov\u00e9 slovo, ktor\u00e9 h\u013eadal, vo va\u0161om meta popise, je ove\u013ea pravdepodobnej\u0161ie, \u017ee klikne na v\u00e1\u0161 odkaz, ako ke\u010f k\u013e\u00fa\u010dov\u00e9 slovo ch\u00fdba. Preto je pridanie prim\u00e1rneho k\u013e\u00fa\u010dov\u00e9ho slova do meta popisu v\u017edy rozumnou vo\u013ebou. Dbajte v\u0161ak pri tom na to, aby ste to robili jemne a zdr\u017eali sa vyp\u013a\u0148ania k\u013e\u00fa\u010dov\u00fdch slov.<\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"treat-your-meta-description-like-an-advertisement-for-your-web-page\"><\/span><strong> S meta popisom zaobch\u00e1dzajte ako s reklamou na va\u0161u webov\u00fa str\u00e1nku:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Meta popis va\u0161ej webovej str\u00e1nky mus\u00ed by\u0165 dostato\u010dne vplyvn\u00fd, aby va\u0161e cie\u013eov\u00e9 publikum skuto\u010dne chcelo klikn\u00fa\u0165 na v\u00e1\u0161 odkaz a zobrazi\u0165 si va\u0161u str\u00e1nku. V\u00e1\u0161 meta popis je ako reklamn\u00fd text pre va\u0161u webov\u00fa str\u00e1nku. To znamen\u00e1, \u017ee mus\u00ed nies\u0165 ur\u010dit\u00fa hodnotu pre va\u0161ich cie\u013eov\u00fdch z\u00e1kazn\u00edkov. Je to ve\u013emi d\u00f4le\u017eit\u00e9 pre zlep\u0161enie miery prekliknutia a celkovej n\u00e1v\u0161tevnosti va\u0161ej webovej str\u00e1nky. M\u00f4\u017eete dosiahnu\u0165, aby v\u00e1\u0161 meta popis znel presved\u010divej\u0161ie t\u00fdm, \u017ee v samotnom popise zd\u00f4razn\u00edte kontextov\u00fa potrebu va\u0161ich cie\u013eov\u00fdch z\u00e1kazn\u00edkov. Zahrnutie <a href=\"https:\/\/seo.london\/sk\/miestne-obchodne-hovory\/\">zavolajte na<\/a> na akciu, ako napr\u00edklad \"Kliknite sem a dozviete sa viac\" alebo \"Vysk\u00fa\u0161ajte to zadarmo\" vo va\u0161om meta popise, m\u00f4\u017ee by\u0165 tie\u017e ve\u013emi u\u017eito\u010dn\u00fd pri dosahovan\u00ed tohto cie\u013ea.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-are-the-best-practices-associated-with-meta-descriptions-for-seo\"><\/span><strong>Ak\u00e9 s\u00fa najlep\u0161ie postupy s\u00favisiace s meta popismi pre SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ke\u010f pochop\u00edte, ak\u00e9 vlastnosti by mal ma\u0165 meta popis, bude pre v\u00e1s jednoduch\u0161ie vytvori\u0165 ho pre vlastn\u00fa str\u00e1nku. Av\u0161ak aj ke\u010f sa v\u00e1m podar\u00ed nap\u00edsa\u0165 prirodzen\u00fd, podnetn\u00fd a presved\u010div\u00fd meta popis pre va\u0161u webov\u00fa str\u00e1nku vhodn\u00fd pre SEO, st\u00e1le si mus\u00edte d\u00e1va\u0165 pozor na nieko\u013eko d\u00f4le\u017eit\u00fdch faktorov spojen\u00fdch s vytvoren\u00edm dobr\u00e9ho meta popisu. Aby sme v\u00e1m to zjednodu\u0161ili, uv\u00e1dzame zoznam niektor\u00fdch osved\u010den\u00fdch postupov spojen\u00fdch s meta popismi pre SEO:<\/p>\n<ol style=\"text-align: justify;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"make-sure-the-tone-of-your-meta-descriptions-and-that-of-your-web-pages-are-same\"><\/span><strong> Uistite sa, \u017ee t\u00f3n va\u0161ich meta popisov a va\u0161ich webov\u00fdch str\u00e1nok je rovnak\u00fd:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">To sa jednoducho vz\u0165ahuje na <a href=\"https:\/\/seo.london\/sk\/zmienky-o-znacke-seo\/\">zna\u010dka<\/a> riadenie. Ma\u0165 zna\u010dku znamen\u00e1 ma\u0165 charakteristick\u00fd \u0161t\u00fdl alebo t\u00f3n svojej webovej str\u00e1nky. To v\u00e1m umo\u017en\u00ed doda\u0165 va\u0161im webov\u00fdm str\u00e1nkam ur\u010dit\u00fd druh jedine\u010dnosti. Cel\u00e1 aura okolo va\u0161ej webovej lokality bude z\u00e1visie\u0165 od t\u00f3nu, ktor\u00fd pre \u0148u nastav\u00edte. V takomto pr\u00edpade je potrebn\u00e9 zabezpe\u010di\u0165, aby meta popisy va\u0161ich webov\u00fdch str\u00e1nok mali rovnak\u00fd hlas zna\u010dky ako va\u0161a webov\u00e1 lokalita.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"avoid-using-clickbait-strategy-for-writing-meta-descriptions\"><\/span><strong> Vyhnite sa pou\u017e\u00edvaniu strat\u00e9gie clickbait pri p\u00edsan\u00ed meta popisov:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Ak jednoducho nap\u00ed\u0161ete <a href=\"https:\/\/seo.london\/sk\/ako-najst-trendove-klucove-slova-v-sluzbe-google\/\">trendov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/a> v meta popise bez oh\u013eadu na to, \u010di s\u00favis\u00ed s obsahom va\u0161ej str\u00e1nky, a pou\u017eite svoj popis, aby ste oklamali potenci\u00e1lnych z\u00e1kazn\u00edkov, aby klikli na odkaz na va\u0161u webov\u00fa str\u00e1nku, \u010d\u00edm vytvor\u00edte <a href=\"https:\/\/seo.london\/sk\/zle-pre-seo\/\">negat\u00edvne<\/a> dojem z va\u0161ej webovej str\u00e1nky na div\u00e1kov. T\u00fdmto sp\u00f4sobom m\u00f4\u017eete nielen zv\u00fd\u0161i\u0165 <a href=\"https:\/\/seo.london\/sk\/preco-potrebujete-pochopit-mieru-odskocenia-vasich-stranok\/\">miera odsko\u010denia<\/a> va\u0161ej webovej str\u00e1nky, ale tie\u017e dlhodobo brzdia celkov\u00fa n\u00e1v\u0161tevnos\u0165 a v\u00fdkonnos\u0165 va\u0161ej str\u00e1nky. Preto je ve\u013emi d\u00f4le\u017eit\u00e9 pam\u00e4ta\u0165 na to, aby bol meta popis poctiv\u00fd a v s\u00falade s obsahom va\u0161ej webovej str\u00e1nky.<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"avoid-using-duplicate-meta-descriptions-for-multiple-web-pages\"><\/span><strong> Vyhnite sa pou\u017e\u00edvaniu duplicitn\u00fdch meta popisov pre viacero webov\u00fdch str\u00e1nok:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Uistite sa, \u017ee meta popisy, ktor\u00e9 pou\u017e\u00edvate pre webov\u00e9 str\u00e1nky v\u00e1\u0161ho webu, s\u00fa navz\u00e1jom jedine\u010dn\u00e9. Aj ke\u010f s\u00fa niektor\u00e9 \u010dasti obsahu va\u0161ich webov\u00fdch str\u00e1nok podobn\u00e9, vyhnite sa pou\u017e\u00edvaniu rovnak\u00fdch n\u00e1zvov str\u00e1nok a meta popisov pre viacer\u00e9 webov\u00e9 str\u00e1nky. Pou\u017e\u00edvanie duplicitn\u00fdch meta popisov m\u00f4\u017ee sp\u00f4sobi\u0165, \u017ee vyh\u013ead\u00e1va\u010de bud\u00fa tieto popisy pova\u017eova\u0165 za spam. V d\u00f4sledku toho by vyh\u013ead\u00e1va\u010de mohli tieto meta popisy \u00faplne ignorova\u0165 a namiesto toho by v SERP zobrazovali prisp\u00f4soben\u00e9 \u00faryvky z obsahu va\u0161ej webovej str\u00e1nky.<\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"try-to-fit-the-most-significant-parts-of-your-meta-descriptions-within-the-first-120-characters\"><\/span><strong> Sna\u017ete sa, aby sa najd\u00f4le\u017eitej\u0161ie \u010dasti meta popisov zmestili do prv\u00fdch 120 znakov:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Hoci v\u00e4\u010d\u0161ina vyh\u013ead\u00e1va\u010dov zobrazuje meta popisy a\u017e do 160 znakov, v niektor\u00fdch zariadeniach a pr\u00edpadoch sa popisy skracuj\u00fa na pribli\u017ene 120 znakov. Dbajte preto na to, aby sa najd\u00f4le\u017eitej\u0161ie \u010dasti meta popisu spolu s hlavn\u00fdm k\u013e\u00fa\u010dov\u00fdm slovom zmestili do prv\u00fdch 120 znakov.<\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"do-not-use-double-quotation-marks-in-meta-descriptions\"><\/span><strong> V meta popisoch nepou\u017e\u00edvajte dvojit\u00e9 \u00favodzovky:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Udr\u017eujte svoje meta popisy <a href=\"https:\/\/seo.london\/sk\/bezplatny-softver-seo\/\">zadarmo<\/a> dvojit\u00fdch \u00favodzoviek, preto\u017ee Google nerozpozn\u00e1va dvojit\u00e9 \u00favodzovky medzi meta popismi, a preto skr\u00e1ti v\u00e1\u0161 popis v mieste, kde sa objavia. Tak\u017ee aj ke\u010f nap\u00ed\u0161ete presved\u010div\u00fd meta popis vhodn\u00fd pre SEO s optim\u00e1lnou d\u013a\u017ekou na zv\u00fd\u0161enie miery prekliku na va\u0161u webov\u00fa str\u00e1nku, ak niekde medzi nimi pou\u017eijete dvojit\u00e9 \u00favodzovky, v\u00e1\u0161 popis bude v SERP skr\u00e1ten\u00fd.<\/p>\n<ol style=\"text-align: justify;\" start=\"6\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"conduct-research-for-your-meta-descriptions\"><\/span><strong> Vykonajte prieskum meta popisov:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">V\u00fdskum meta popisov va\u0161ich konkurentov a pochopenie potrieb va\u0161ich klientov v\u00e1m m\u00f4\u017ee poskytn\u00fa\u0165 cenn\u00e9 inform\u00e1cie o tom, ako zlep\u0161i\u0165 svoje vlastn\u00e9 meta popisy pre SEO a CTR. Preto si dajte z\u00e1le\u017ea\u0165 na tom, aby ste <a href=\"https:\/\/seo.london\/sk\/ako-sledovat-poradie-klucovych-slov\/\">tra\u0165<\/a> va\u0161ich konkurentov a cie\u013eov\u00fdch z\u00e1kazn\u00edkov.<\/p>\n<p style=\"text-align: justify;\">Viete, \u017ee spolo\u010dnos\u0165 Google zobrazuje meta popisy webov\u00fdch str\u00e1nok na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania. V pr\u00edpade, \u017ee Google nezobrazuje \u017eiadny meta popis spolu s n\u00e1zvom konkr\u00e9tnej webovej str\u00e1nky, neznamen\u00e1 to automaticky, \u017ee webov\u00e1 str\u00e1nka nepou\u017e\u00edva meta zna\u010dky alebo meta popis na SEO. Ako v tak\u00fdchto pr\u00edpadoch zist\u00edte, \u010di va\u0161i konkurenti pou\u017e\u00edvaj\u00fa meta popisy alebo nie?<\/p>\n<p style=\"text-align: justify;\">Ak chcete zisti\u0165, \u010di konkr\u00e9tna webov\u00e1 str\u00e1nka pou\u017e\u00edva meta popisy alebo nie, sta\u010d\u00ed zobrazi\u0165 a analyzova\u0165 k\u00f3d HTML danej str\u00e1nky. Ak neviete, ako to urobi\u0165, je to v skuto\u010dnosti ve\u013emi jednoduch\u00e9. Sta\u010d\u00ed nav\u0161t\u00edvi\u0165 webov\u00fa str\u00e1nku, na ktorej chcete skontrolova\u0165 meta popisy, klikn\u00fa\u0165 na \u0148u kdeko\u013evek prav\u00fdm tla\u010didlom my\u0161i a prejs\u0165 na polo\u017eku \"Zobrazi\u0165 zdroj str\u00e1nky\". T\u00fdm sa otvor\u00ed nov\u00e1 karta alebo okno s k\u00f3dom HTML str\u00e1nky. Ak webov\u00e1 str\u00e1nka pou\u017e\u00edva meta zna\u010dky, bud\u00fa sa nach\u00e1dza\u0165 v r\u00e1mci zna\u010diek ... v hornej \u010dasti k\u00f3du.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-are-some-examples-of-excellent-meta-descriptions-for-seo\"><\/span><strong>Ak\u00e9 s\u00fa pr\u00edklady vynikaj\u00facich meta popisov pre SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Je d\u00f4le\u017eit\u00e9 poznamena\u0165, \u017ee v\u00e4\u010d\u0161ina najlep\u0161ie hodnoten\u00fdch webov\u00fdch str\u00e1nok vyu\u017e\u00edva meta zna\u010dky na svojich webov\u00fdch str\u00e1nkach s cie\u013eom zlep\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 a v\u00fdkonnos\u0165 svojich webov\u00fdch str\u00e1nok. Tu je nieko\u013eko tak\u00fdchto pr\u00edkladov vynikaj\u00facich meta popisov a d\u00f4vodov, pre\u010do funguj\u00fa:<\/p>\n<p style=\"text-align: justify;\"><strong>Pr\u00edklad 1:<\/strong> <a href=\"https:\/\/www.netflix.com\/\">Netflix<\/a><\/p>\n<pre>Strana: \u00davodn\u00e1 str\u00e1nka\nMeta popis: Domovsk\u00e1 str\u00e1nka je pr\u00edstupn\u00e1 na internetovej str\u00e1nke:\n<em>Sledujte filmy a telev\u00edzne rel\u00e1cie Netflix online alebo streamujte priamo do inteligentn\u00e9ho telev\u00edzora, \n<\/em><em><a href=\"https:\/\/seo.london\/sk\/seo-pre-herne-stranky\/\">hra<\/a> konzola, PC, Mac, mobil, tablet a \u010fal\u0161ie.<\/em><\/pre>\n<p style=\"text-align: justify;\"><strong><em>Plusov\u00e9 body:<\/em><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Opis znie pr\u00edvetivo a prirodzene z\u00e1rove\u0148.<\/li>\n<li>S\u00fa\u010das\u0165ou opisu je aj nieko\u013eko v\u00fdrazn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov webovej str\u00e1nky.<\/li>\n<li>Pou\u017eitie slovn\u00e9ho spojenia \"a viac\" na konci vzbudzuje zvedavos\u0165 div\u00e1kov.<\/li>\n<li>N\u00e1zov zna\u010dky je uveden\u00fd v popise.<\/li>\n<li>Po\u010det znakov je presne 120, \u010d\u00edm meta\u00fadaje nielen\u017ee sp\u013a\u0148aj\u00fa optim\u00e1lnu d\u013a\u017eku pre SEO, ale umo\u017e\u0148uj\u00fa aj zobrazenie cel\u00e9ho metaopisu na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania bez oh\u013eadu na zariadenie, v ktorom sa zobrazuje.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Pr\u00edklad 2:<\/strong> <a href=\"https:\/\/www.nike.com\/\">Nike<\/a><\/p>\n<pre>Strana: \u00davodn\u00e1 str\u00e1nka\nMeta popis: Domovsk\u00e1 str\u00e1nka je pr\u00edstupn\u00e1 na internetovej str\u00e1nke:\n<em>Spolo\u010dnos\u0165 Nike, ktor\u00e1 in\u0161piruje svetov\u00fdch \u0161portovcov, prin\u00e1\u0161a inovat\u00edvne produkty, z\u00e1\u017eitky a slu\u017eby.<\/em>\n<\/pre>\n<p style=\"text-align: justify;\"><strong><em>Plusov\u00e9 body:<\/em><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Tento meta popis p\u00f4sob\u00ed ako dobre navrhnut\u00e1 reklamn\u00e1 k\u00f3pia webovej str\u00e1nky a webu a zd\u00f4raz\u0148uje v\u0161etko, \u010do m\u00f4\u017eu pon\u00faknu\u0165 a \u010do je pre ich klientov hodnotn\u00e9.<\/li>\n<li>Popis obsahuje n\u00e1zov zna\u010dky.<\/li>\n<li>Dok\u00e1\u017ee \u0161ikovne op\u00edsa\u0165 str\u00e1nku <a href=\"https:\/\/seo.london\/sk\/co-je-hlavnym-cielom-vyhladavaca\/\">cie\u013e<\/a> v rozsahu len 92 znakov.<\/li>\n<li>Je presn\u00fd, ale znie presved\u010divo.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Pr\u00edklad 3:<\/strong> <a href=\"https:\/\/seo.london\/sk\/\">https:\/\/seo.london\/<\/a><\/p>\n<pre>Strana: \u00davodn\u00e1 str\u00e1nka\/Prihl\u00e1senie\nMeta Description: Prihl\u00e1senie do syst\u00e9mu:\n<em>U\u017e roky ako SEO <a href=\"https:\/\/seo.london\/sk\/vyhody-prenajmu-konzultanta-pre-digitalny-marketing\/\">Konzultant<\/a> v Lond\u00fdne riadim organick\u00fd rast,\nvidite\u013enos\u0165 a anga\u017eovanos\u0165 z\u00e1kazn\u00edkov pre najv\u00e4\u010d\u0161ie britsk\u00e9 zna\u010dky. Dovo\u013ete mi, aby som v\u00e1m pomohol!<\/em><\/pre>\n<p style=\"text-align: justify;\"><strong><em>Plusov\u00e9 body:<\/em><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Tento meta popis je v\u00fdsti\u017en\u00fd a pom\u00e1ha potenci\u00e1lnym klientom presne pochopi\u0165, o \u010dom str\u00e1nka je.<\/li>\n<li>M\u00e1 celkovo 144 znakov, \u010do je celkom dobr\u00e9 pre SEO optimaliz\u00e1ciu str\u00e1nky.<\/li>\n<li>Je nap\u00edsan\u00fd akt\u00edvnym hlasom a znie ve\u013emi priamo a konverza\u010dne.<\/li>\n<li>Sp\u00f4sob, ak\u00fdm s\u00fa slov\u00e1 v meta popise skombinovan\u00e9, sp\u00f4sobuje, \u017ee str\u00e1nka znie zauj\u00edmavo a m\u00e1 schopnos\u0165 prin\u00fati\u0165 \u010ditate\u013eov, aby ju vysk\u00fa\u0161ali.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ak s\u00fa meta popisy spr\u00e1vne nap\u00edsan\u00e9 a optimalizovan\u00e9, m\u00f4\u017eu ma\u0165 ve\u013emi siln\u00fd vplyv na mieru preklikov na va\u0161ej webovej lokalite. Ke\u010f m\u00e1 webov\u00e1 lokalita vysok\u00fa mieru prekliku, vyh\u013ead\u00e1va\u010de za\u010dn\u00fa t\u00fato webov\u00fa lokalitu pova\u017eova\u0165 za d\u00f4le\u017eit\u00fa a priazniv\u00fa. To nakoniec vedie k vy\u0161\u0161iemu umiestneniu webovej lokality na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania.<\/p>\n<p style=\"text-align: justify;\">Hoci teda vyh\u013ead\u00e1va\u010de nepou\u017e\u00edvaj\u00fa tieto meta popisy priamo na hodnotenie webov\u00fdch str\u00e1nok v SERP, tieto popisy maj\u00fa v kone\u010dnom d\u00f4sledku vplyv na v\u00fdkonnos\u0165 webu, a t\u00fdm m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 na zlep\u0161enie celkovej dlhodobej SEO optimaliz\u00e1cie webov\u00fdch str\u00e1nok.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dte sa, \u010do je meta popis?<\/p>","protected":false},"author":6,"featured_media":11787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an SEO Meta Description Tag. Examples, length and more<\/title>\n<meta name=\"description\" content=\"Learn what&#039;s the meta description of a web page and how this little snippet describes the nature of the content of a particular web page\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SEO Meta Description Tag. Examples, length and more\" \/>\n<meta property=\"og:description\" content=\"Learn what&#039;s the meta description of a web page and how this little snippet describes the nature of the content of a particular web page\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/sk\/co-je-meta-popis\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T22:11:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:54:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/09\/SEO-Meta-Description.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is an SEO Meta Description Tag. Examples, length and more\" \/>\n<meta name=\"twitter:description\" content=\"Learn what&#039;s the meta description of a web page and how this little snippet describes the nature of the content of a particular web page\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"26 min\u00fat\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u010co je meta popisn\u00e1 zna\u010dka SEO. Pr\u00edklady, d\u013a\u017eka a \u010fal\u0161ie","description":"Zistite, \u010do je meta popis webovej str\u00e1nky a ako tento mal\u00fd \u00faryvok opisuje povahu obsahu konkr\u00e9tnej webovej str\u00e1nky","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/sk\/co-je-meta-popis\/","og_locale":"sk_SK","og_type":"article","og_title":"What is an SEO Meta Description Tag. Examples, length and more","og_description":"Learn what's the meta description of a web page and how this little snippet describes the nature of the content of a particular web page","og_url":"https:\/\/seo.london\/sk\/co-je-meta-popis\/","og_site_name":"SEO.London","article_published_time":"2021-01-31T22:11:49+00:00","article_modified_time":"2022-12-28T11:54:57+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/seo.london\/wp-content\/uploads\/2020\/09\/SEO-Meta-Description.jpg","type":"image\/jpeg"}],"author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_title":"What is an SEO Meta Description Tag. Examples, length and more","twitter_description":"Learn what's the meta description of a web page and how this little snippet describes the nature of the content of a particular web page","twitter_misc":{"Autor":"Lukasz Zelezny","Predpokladan\u00fd \u010das \u010d\u00edtania":"26 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/lv\/what-is-meta-description\/","url":"https:\/\/seo.london\/what-is-meta-description\/","name":"\u010co je meta popisn\u00e1 zna\u010dka SEO. Pr\u00edklady, d\u013a\u017eka a \u010fal\u0161ie","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.london\/what-is-meta-description\/#primaryimage"},"image":{"@id":"https:\/\/seo.london\/what-is-meta-description\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.london\/wp-content\/uploads\/2020\/09\/SEO-Meta-Description.jpg","datePublished":"2021-01-31T22:11:49+00:00","dateModified":"2022-12-28T11:54:57+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"Zistite, \u010do je meta popis webovej str\u00e1nky a ako tento mal\u00fd \u00faryvok opisuje povahu obsahu konkr\u00e9tnej webovej str\u00e1nky","breadcrumb":{"@id":"https:\/\/seo.london\/what-is-meta-description\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/what-is-meta-description\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/seo.london\/what-is-meta-description\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2020\/09\/SEO-Meta-Description.jpg","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2020\/09\/SEO-Meta-Description.jpg","width":960,"height":640,"caption":"SEO Meta Description"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/what-is-meta-description\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"What is an SEO Meta Description Tag?"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO konzultant a odborn\u00e1 spolo\u010dnos\u0165 v Lond\u00fdne, Ve\u013ek\u00e1 Brit\u00e1nia - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 SEO konzultant \u017eij\u00faci v Lond\u00fdne, ktor\u00fd spolupracoval so spolo\u010dnos\u0165ami ako Zoopla, uSwitch, Mashable, Thomson Reuters a mnoh\u00fdmi \u010fal\u0161\u00edmi. Pren\u00e1jom Lukasz Zelezny (MCIM, F IDM)","url":"https:\/\/seo.london\/sk\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/posts\/11618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/comments?post=11618"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/posts\/11618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/media\/11787"}],"wp:attachment":[{"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/media?parent=11618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/categories?post=11618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/sk\/wp-json\/wp\/v2\/tags?post=11618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}