How to Increase Your Profitability with Search Engine Optimization

When it comes to making money online, you need to do everything that you can to reduce your overhead. If you are like other business owners, marketing is likely one of your biggest expenses, and if you are not taking advantage of search engine optimization (SEO), you are leaving a lot of money on the table. 

Getting your blog or website to rank on the No. 1 page of the search engines will bring you a consistent supply of visitors. Even when the original SEO campaign is over, you will still enjoy the extra exposure. Also, consumers tend to trust organic search results more than paid listings, so an effective SEO strategy will serve to enhance your credibility.

As far as SEO is concerned, keyword research is one of the most important steps. Although it can be time-consuming, taking a close look at the keywords for which you want to rank will prevent you from encountering problems in the future.

No matter how much experience you have, Google’s Keyword Planner and the MozBar plug-in are vital tools that will take your results to the next level. To get started, open the Keyword Planner and enter a generic term related to your industry.

Google will provide you with a list of keyword suggestions on which to bid, but you can also use this information for SEO. The keywords that you choose will need to have a decent search volume, but you also need to take a look at the suggested bid. When a keyword is worth more than a few dollars per click, it’s a good indication that the keyword converts visitors into buyers.

Once you have several keywords in mind, it’s time to determine how easy it will be for you to rank them on your website or blog.

After you install the MozBar plug-in, you can search for each term in Google. The MozBar plug-in will show you the page and domain authority of each website that is ranking for the term. If you have a new site, focus on keywords that have an average page authority of up to 30. 

Content optimization is another step that many people get wrong when they are trying to rank their website. In the past, you could rank well by using a keyword repeatedly in an article, but doing so no longer works.

Because Google wants to provide its users with quality content, you need to place the keyword in the first paragraph and within one subheading. Even though using the targeted word or phrase in the body of the content is helpful, ensure that each placement seems natural. In most cases, in-depth articles rank better than short blog posts, so using a minimum of 700 words will give you the best possible odds of getting onto the first page.

After creating their content, many digital marketers believe that their task is complete, but they have only finished part of the battle. When Google is searching the web, it will determine what each webpage is about by looking at the title, so you need to use your keyword in it. You can also highlight certain keywords by causing them to stand out from the rest of your content. Making words and phrases bold will attract the eyes of your readers, but doing so will also get Google’s attention.

Because more people than ever before are surfing the web from their smartphones and other portable devices, websites that are mobile-friendly will rank better than those that are not.  

Optimizing your site and content will go a long way in your SEO efforts, but it’s not enough on its own. If you want to get and keep your rank, start building backlinks. When another website links to your content, Google views it as a positive referral. If other people are citing your page, it must be valuable. Not all backlinks, however, were created equal.  

To get the most from your SEO plan, reach out to authority blogs, offering to contribute high-quality content. You will need to contact several blog owners before someone agrees to post your content, but forming the right connection will result in a powerful backlink that will move your content to a better position on Google.

During your mission to improve the rank of your website or blog, you will likely experience many setbacks. The key to success, however, is always remaining persistent and to focus on creating articles that people will want to read.

Because getting positive results requires that many pieces of the puzzle fall into place, you will need to devote an equal amount of attention to keyword research, content creation, and backlinks building. As long as you keep moving forward, your website’s rank will make gradual improvements as time goes on, and your business will become more profitable than ever before.