{"id":9922,"date":"2021-03-07T14:18:45","date_gmt":"2021-03-07T14:18:45","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=9922"},"modified":"2022-12-28T11:45:45","modified_gmt":"2022-12-28T11:45:45","slug":"sfaturi-de-marketing-pentru-intreprinderile-mici","status":"publish","type":"post","link":"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/","title":{"rendered":"Sfaturi de marketing pentru afaceri mici"},"content":{"rendered":"<p style=\"user-select: auto;\">Sfaturi de marketing pentru IMM-uri <a href=\"https:\/\/seo.london\/ro\/de-ce-afacerea-mea-nu-apare-pe-google-maps\/\">afaceri<\/a> poate fi o mic\u0103 provocare. \u00centreprinderile mici nu au la dispozi\u021bie acelea\u0219i resurse de marketing ca cele mai mari. <a href=\"https:\/\/seo.london\/ro\/cele-mai-bune-companii-seo-din-uk\/\">companii<\/a> face. Un marketing mai mic <a href=\"https:\/\/seo.london\/ro\/cum-sa-faci-seo-pe-un-buget-pentru-un-site-de-continut\/\">buget<\/a> nu \u00eenseamn\u0103 c\u0103 <a href=\"https:\/\/seo.london\/ro\/eforturile-de-marketing-online\/\">eforturi<\/a> trebuie s\u0103 fie mai pu\u021bin eficace sau mai pu\u021bin orientat\u0103 spre rezultate. Exist\u0103 numeroase modalit\u0103\u021bi prin care \u00eentreprinderile mici pot utiliza tehnici de marketing eficiente din punct de vedere al costurilor pentru a m\u0103ri bugetele f\u0103r\u0103 a sacrifica rezultatele. \u00cen cele ce urmeaz\u0103 sunt doar \u0219aptesprezece exemple.<\/p>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/ro\/\">SEO<\/a>, sau <a href=\"https:\/\/seo.london\/ro\/cum-sa-efectuati-o-cautare-avansata-in-google\/\">c\u0103utare<\/a> optimizarea pentru motoarele de c\u0103utare, este o tehnic\u0103 de marketing digital menit\u0103 s\u0103 ajute site-urile web \u0219i paginile individuale sau piesele de <a href=\"https:\/\/seo.london\/ro\/marketing-de-continut-servicii-seo\/\">con\u021binut<\/a> la <a href=\"https:\/\/seo.london\/ro\/cum-imi-verific-clasamentul-seo\/\">rang<\/a> foarte bine \u00een motoarele de c\u0103utare importante. Scopul unei pozi\u021bion\u0103ri mai bune este o mai mare vizibilitate pentru compania dumneavoastr\u0103. Studii recente au ar\u0103tat c\u0103 oamenii se uit\u0103 doar la prima pagin\u0103 de rezultate atunci c\u00e2nd introduc o \u00eentrebare \u00een bara de interogare a motorului de c\u0103utare preferat.<\/p>\n<p style=\"user-select: auto;\">O vizibilitate mai bun\u0103 pentru site-ul web al companiei dumneavoastr\u0103 \u00eenseamn\u0103, de obicei, mai multe v\u00e2nz\u0103ri \u0219i angajamente, at\u00e2ta timp c\u00e2t con\u021binutul furnizat este de cea mai bun\u0103 calitate. Con\u021binutul de calitate sc\u0103zut\u0103 ar putea primi totu\u0219i un num\u0103r mare de vizualiz\u0103ri ale paginilor dac\u0103 sunt urmate alte bune practici SEO, dar acest tip de con\u021binut nu va avea o conversie bun\u0103, deoarece poten\u021bialii clien\u021bi nu vor r\u0103m\u00e2ne s\u0103 \u00eel consume.<\/p>\n<p style=\"user-select: auto;\">\u0218tii c\u0103 optimizarea motoarelor de c\u0103utare este important\u0103 pentru eforturile tale de marketing digital, dar cum po\u021bi crea \u00een mod eficient o campanie de marketing SEO mai bun\u0103? Urm\u0103toarele sfaturi ofer\u0103 informa\u021bii utile pe care toate companiile le pot pune \u00een aplicare pentru a crea un SEO mai bun.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-1-write-for-people-before-bots\"><\/span>Sfat de marketing #1: Scrie\u021bi pentru oameni \u00eenainte de robo\u021bi<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Comuta\u021bi tabelul de con\u021binut\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-1-write-for-people-before-bots\" title=\"Sfat de marketing #1: Scrie\u021bi pentru oameni \u00eenainte de robo\u021bi\">Sfat de marketing #1: Scrie\u021bi pentru oameni \u00eenainte de robo\u021bi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-2-include-an-appropriate-percentage-of-the-right-keywords\" title=\"Sfat de marketing #2: Include\u021bi un procentaj adecvat de cuvinte cheie potrivite\">Sfat de marketing #2: Include\u021bi un procentaj adecvat de cuvinte cheie potrivite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-3-understand-your-audience\" title=\"Sfat de marketing #3: \u00cen\u021belege\u021bi-v\u0103 audien\u021ba\">Sfat de marketing #3: \u00cen\u021belege\u021bi-v\u0103 audien\u021ba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-4-utilize-meta-data-effectively\" title=\"Sfat de marketing #4: Utiliza\u021bi \u00een mod eficient datele meta\">Sfat de marketing #4: Utiliza\u021bi \u00een mod eficient datele meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-5-use-closed-captioning-on-videos\" title=\"Sfat de marketing #5: Folosi\u021bi subtitrarea pe videoclipuri\">Sfat de marketing #5: Folosi\u021bi subtitrarea pe videoclipuri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-6-include-text-beneath-graphics-and-videos\" title=\"Sfat de marketing #6: Include\u021bi text sub grafic\u0103 \u0219i videoclipuri\">Sfat de marketing #6: Include\u021bi text sub grafic\u0103 \u0219i videoclipuri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-7-use-both-internal-and-outbound-links\" title=\"Sfat de marketing #7: Folosi\u021bi at\u00e2t linkurile interne, c\u00e2t \u0219i cele externe\">Sfat de marketing #7: Folosi\u021bi at\u00e2t linkurile interne, c\u00e2t \u0219i cele externe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-8-keep-page-load-times-fast\" title=\"Sfat de marketing #8: P\u0103stra\u021bi timpii de \u00eenc\u0103rcare a paginilor rapide\">Sfat de marketing #8: P\u0103stra\u021bi timpii de \u00eenc\u0103rcare a paginilor rapide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-9-work-on-building-relevant-backlinks\" title=\"Sfat de marketing #9: Lucra\u021bi la construirea de backlink-uri relevante\">Sfat de marketing #9: Lucra\u021bi la construirea de backlink-uri relevante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-10-keep-urls-short-and-clean\" title=\"Sfat de marketing #10: P\u0103stra\u021bi URL-urile scurte \u0219i curate\">Sfat de marketing #10: P\u0103stra\u021bi URL-urile scurte \u0219i curate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-11-keep-a-consistent-posting-schedule\" title=\"Sfat de marketing #11: P\u0103stra\u021bi un program de publicare consecvent\">Sfat de marketing #11: P\u0103stra\u021bi un program de publicare consecvent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-12-format-written-content-properly\" title=\"Sfat de marketing #12: Formata\u021bi con\u021binutul scris \u00een mod corespunz\u0103tor\">Sfat de marketing #12: Formata\u021bi con\u021binutul scris \u00een mod corespunz\u0103tor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-13-leverage-your-call-to-actions\" title=\"Sfat de marketing #13: Folosi\u021bi apelurile la ac\u021biuni\">Sfat de marketing #13: Folosi\u021bi apelurile la ac\u021biuni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-18-invest-in-a-high-quality-website\" title=\"Sfat de marketing #18: Investi\u021bi \u00eentr-un site web de \u00eenalt\u0103 calitate\">Sfat de marketing #18: Investi\u021bi \u00eentr-un site web de \u00eenalt\u0103 calitate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-19-learn-to-manage-website-internally\" title=\"Sfat de marketing #19: \u00cenv\u0103\u021ba\u021bi s\u0103 gestiona\u021bi site-ul web pe plan intern\">Sfat de marketing #19: \u00cenv\u0103\u021ba\u021bi s\u0103 gestiona\u021bi site-ul web pe plan intern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-20-choose-the-right-social-platforms\" title=\"Sfat de marketing #20: Alege\u021bi platformele sociale potrivite\">Sfat de marketing #20: Alege\u021bi platformele sociale potrivite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-21-keep-social-media-pages-active\" title=\"Sfat de marketing #21: P\u0103stra\u021bi paginile de social media active\">Sfat de marketing #21: P\u0103stra\u021bi paginile de social media active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-22-utilize-in-person-word-of-mouth-marketing\" title=\"Sfat de marketing #22: Folosi\u021bi marketingul de tip Word of Mouth \u00een persoan\u0103\">Sfat de marketing #22: Folosi\u021bi marketingul de tip Word of Mouth \u00een persoan\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-24-use-facebook-post-boost-effectively\" title=\"Sfat de marketing #24: Folosi\u021bi \u00een mod eficient Facebook Post Boost\">Sfat de marketing #24: Folosi\u021bi \u00een mod eficient Facebook Post Boost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-25-run-cross-platform-giveaways\" title=\"Sfat de marketing #25: Executa\u021bi ofertele Cross-Platform Giveaways\">Sfat de marketing #25: Executa\u021bi ofertele Cross-Platform Giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-26-consider-outsourcing-blogging\" title=\"Sfat de marketing #26: Lua\u021bi \u00een considerare externalizarea blogging-ului\">Sfat de marketing #26: Lua\u021bi \u00een considerare externalizarea blogging-ului<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-27-reuse-content\" title=\"Sfat de marketing #27: Reutiliza\u021bi con\u021binutul\">Sfat de marketing #27: Reutiliza\u021bi con\u021binutul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-28-leverage-hashtags\" title=\"Sfat de marketing #28: Folosi\u021bi hashtag-urile\">Sfat de marketing #28: Folosi\u021bi hashtag-urile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-29-create-a-loyalty-program\" title=\"Sfat de marketing #29: Crea\u021bi un program de loialitate\">Sfat de marketing #29: Crea\u021bi un program de loialitate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-30-offer-discounts-for-email-subscribers\" title=\"Sfat de marketing #30: Oferi\u021bi reduceri pentru abona\u021bii de e-mail\">Sfat de marketing #30: Oferi\u021bi reduceri pentru abona\u021bii de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-31-engage-with-your-audience\" title=\"Sfat de marketing #31: Implic\u0103-te cu publicul t\u0103u\">Sfat de marketing #31: Implic\u0103-te cu publicul t\u0103u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-32-get-active-on-relevant-forums\" title=\"Sfat de marketing #32: Fi\u021bi activ pe forumurile relevante\">Sfat de marketing #32: Fi\u021bi activ pe forumurile relevante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-33-connect-with-other-companies-in-your-industry\" title=\"Sfat de marketing #33: Conecta\u021bi-v\u0103 cu alte companii din industria dumneavoastr\u0103\">Sfat de marketing #33: Conecta\u021bi-v\u0103 cu alte companii din industria dumneavoastr\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-34-invest-in-company-swag\" title=\"Sfat de marketing #34: Investe\u0219te \u00een logo-ul companiei\">Sfat de marketing #34: Investe\u0219te \u00een logo-ul companiei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#marketing-tip-35-online-facebook-events\" title=\"Sfat de marketing #35: Evenimente online pe Facebook\">Sfat de marketing #35: Evenimente online pe Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/#conclusion\" title=\"Concluzie\">Concluzie<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Toat\u0103 lumea a dat peste un articol care se cite\u0219te groaznic pentru c\u0103 a fost creat doar pentru c\u0103utare. <a href=\"https:\/\/seo.london\/ro\/cum-sa-blocati-robotii-cu-robots-txt\/\">bots<\/a> \u0219i nu oameni. De\u0219i poate p\u0103rea c\u0103 \u00eemp\u0103carea <a href=\"https:\/\/seo.london\/ro\/cum-sa-scrii-articole-optimizate-seo\/\">articole<\/a> cu cuvinte-cheie relevante este o idee bun\u0103, dar lizibilitatea este \u0219i mai important\u0103. Studii recente au ar\u0103tat c\u0103 exist\u0103 o <a href=\"https:\/\/seo.london\/ro\/cautare-directa-vs-cautare-organica\/\">direct<\/a> corela\u021bia dintre o pozi\u021bionare ridicat\u0103 pe Google \u0219i lizibilitatea articolului.<\/p>\n<p style=\"user-select: auto;\">Dac\u0103 con\u021binutul scris nu este u\u0219or de utilizat, nu va converti clien\u021bii poten\u021biali \u00een v\u00e2nz\u0103ri. Nu exist\u0103 niciun motiv pentru a fi bine plasat \u00een SERP (paginile de rezultate ale motoarelor de c\u0103utare) dac\u0103 clien\u021bii vor pleca de la con\u021binutul postat.  Asigura\u021bi-v\u0103 \u00eentotdeauna c\u0103 con\u021binutul este atractiv, informativ \u0219i de cea mai bun\u0103 calitate pentru a v\u0103 asigura c\u0103 eforturile SEO merit\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-2-include-an-appropriate-percentage-of-the-right-keywords\"><\/span>Sfat de marketing #2: Include\u021bi un procentaj adecvat de cuvinte cheie potrivite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Procentul exact de cuvinte cheie care trebuie folosit \u00eentr-un articol variaz\u0103 \u00een func\u021bie de o mul\u021bime de lucruri, cum ar fi lungimea articolului, subiectul \u0219i publicul \u021bint\u0103. Cuvintele cheie permit motoarelor de c\u0103utare s\u0103 \u00ee\u0219i dea seama <a href=\"https:\/\/seo.london\/ro\/link-building-cum-ce-face-donts\/\">ce<\/a> despre care este vorba \u00een con\u021binutul dvs., dar dac\u0103 folosi\u021bi prea multe dintre ele, con\u021binutul dvs. ar putea fi considerat spam.<\/p>\n<p style=\"user-select: auto;\">\u00cen general, un <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/cuvant-cheie-densitate-in-seu\/\">densitate<\/a> procentajul de 2% p\u00e2n\u0103 la 4% pentru cuvintele-cheie primare \u0219i de 1% p\u00e2n\u0103 la 2% pentru cuvintele-cheie secundare sunt eficiente. Cea mai bun\u0103 regul\u0103 de baz\u0103 (\u0219i cea mai u\u0219or de urmat) este s\u0103 folosi\u021bi cuvintele-cheie acolo unde se potrivesc \u00een mod natural \u00een con\u021binut, \u00een loc s\u0103 \u00eencerca\u021bi s\u0103 le \u00eenghesui\u021bi \u00een articol sau s\u0103 le <a href=\"https:\/\/seo.london\/ro\/blogurile-sunt-bune-pentru-seo\/\">blog<\/a> post.<\/p>\n<p style=\"user-select: auto;\">Nu uita\u021bi c\u0103 anumite cuvinte pot fi folosite \u00een cadrul cuvintelor cheie f\u0103r\u0103 ca acestea s\u0103 fie indexate diferit. Exemple cheie ale acestor cuvinte intermediare includ \u00een \u0219i la. \u00cen cazul \u00een care <a href=\"https:\/\/seo.london\/ro\/ce-sunt-meta-cuvinte-cheie\/\">cuv\u00e2nt cheie<\/a> este \"marketing de con\u021binut \u00een New York\", atunci a\u021bi putea s\u0103 \u00eel \u00eencorpora\u021bi \u00een articol \u00een mod natural, modific\u00e2ndu-l \u00een \"marketing de con\u021binut \u00een New York\". Dac\u0103 cuv\u00e2ntul-cheie este \"controlul d\u0103un\u0103torilor la domiciliu\", atunci a\u021bi putea folosi \u00een schimb \"controlul d\u0103un\u0103torilor la domiciliu\", care sun\u0103 mai natural.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-3-understand-your-audience\"><\/span>Sfat de marketing #3: \u00cen\u021belege\u021bi-v\u0103 audien\u021ba<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u00cen ultima vreme, companiile au fost \u00eencurajate s\u0103 \u00ee\u0219i \u00een\u021beleag\u0103 mai bine publicul \u021bint\u0103, ca parte a unei preferin\u021be continue pentru marketingul de tip inbound \u00een detrimentul celui de tip inbound. <a href=\"https:\/\/seo.london\/ro\/sunt-legaturile-outbound-bune-pentru-seo\/\">ie\u0219ire<\/a> marketing. Aceast\u0103 schimbare lent\u0103, dar constant\u0103, se datoreaz\u0103 faptului c\u0103 marketingul de intrare se dovede\u0219te a re\u021bine o rat\u0103 mai mare de afaceri \u0219i produce un ROI mai mare dec\u00e2t metodele tradi\u021bionale de ie\u0219ire. Totu\u0219i, pentru ca inbound marketing s\u0103 fie eficient \u0219i s\u0103 primeasc\u0103 cel mai mare randament al investi\u021biei, trebuie s\u0103 v\u0103 \u00een\u021belege\u021bi publicul.<\/p>\n<p style=\"user-select: auto;\">\u00cen ceea ce prive\u0219te un SEO mai bun, \u00een\u021belegerea publicului dumneavoastr\u0103 v\u0103 poate ajuta s\u0103 alege\u021bi cuvinte cheie, formate de con\u021binut \u0219i linkuri interne\/ externe mai bune. Atunci c\u00e2nd v\u0103 cerceta\u021bi publicul \u021bint\u0103, ar trebui s\u0103 \u00eel defini\u021bi pe baza v\u00e2rstei, sexului (dac\u0103 este cazul), nivelurilor de venit, gusturilor, antipatiilor, nivelului de educa\u021bie \u0219i orice altceva relevant pentru industria dvs. particular\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-4-utilize-meta-data-effectively\"><\/span>Sfat de marketing #4: Utiliza\u021bi \u00een mod eficient datele meta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Metadatele ajut\u0103 robo\u021bii de c\u0103utare s\u0103 \u00een\u021beleag\u0103 mai bine despre ce este vorba pe fiecare pagin\u0103 a site-ului dvs. web. Ace\u0219tia ob\u021bin aceste informa\u021bii \u00een timpul vizitei pe site <a href=\"https:\/\/seo.london\/ro\/cum-sa-faceti-google-sa-va-indexeze-site-ul-mai-rapid\/\">indexare<\/a>, iar apoi robo\u021bii de c\u0103utare se asigur\u0103 c\u0103 acele pagini web sunt clasate \u00een c\u0103ut\u0103rile de cuvinte cheie corespunz\u0103toare.<\/p>\n<p style=\"user-select: auto;\">Societ\u0103\u021bile ar trebui s\u0103 fie <a href=\"https:\/\/seo.london\/ro\/cum-sa-scrieti-blog-optimizat-seo\/\">scriere<\/a> un meta unic <a href=\"https:\/\/seo.london\/ro\/titlul-paginii-seo\/\">titlu<\/a> \u0219i metadescrierea pentru fiecare pagin\u0103 a site-ului lor web. Este important s\u0103 include\u021bi cuv\u00e2ntul-cheie principal pentru pagina web at\u00e2t \u00een metatitlu, c\u00e2t \u0219i \u00een metadescriere. \u00cen cazul \u00een care cuv\u00e2ntul-cheie principal (sau punctul principal al paginii web) nu este utilizat, este posibil ca pagina s\u0103 nu fie indexat\u0103 corespunz\u0103tor.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-5-use-closed-captioning-on-videos\"><\/span>Sfat de marketing #5: Folosi\u021bi subtitrarea pe videoclipuri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Videoclipurile devin din ce \u00een ce mai populare \u00een r\u00e2ndul publicului modern \u0219i se num\u0103r\u0103 printre cele mai distribuite elemente pe platformele de socializare. Majoritatea echipelor de marketing dedic\u0103 o parte din timpul \u0219i <a href=\"https:\/\/seo.london\/ro\/seo-pentru-servicii-financiare\/\">bani<\/a> spre dezvoltarea de videoclipuri de \u00eenalt\u0103 calitate, dar sunt confuzi cu privire la modul \u00een care pot ajuta aceste videoclipuri s\u0103 se claseze bine \u00een SERP.<\/p>\n<p style=\"user-select: auto;\">Pe l\u00e2ng\u0103 scrierea unui titlu \u0219i a unei descrieri excelente pentru videoclipurile tale, <a href=\"https:\/\/seo.london\/ro\/escorta-seo-serviciu\/\">care<\/a> includ cuvintele-cheie principale asociate cu subiectul principal, utilizarea subtitr\u0103rilor poate ajuta videoclipurile s\u0103 se claseze mai bine \u00een motoarele de c\u0103utare. \u00cen timp ce subtitr\u0103rile cunoscute sub numele de subtitrare \u00eenchis\u0103 sunt utilizate de obicei pentru a ajuta persoanele cu deficien\u021be de auz s\u0103 se bucure de videoclipurile dvs. <a href=\"https:\/\/seo.london\/ro\/videoclipurile-sunt-bune-pentru-seo\/\">video<\/a> de con\u021binut, ele ajut\u0103, de asemenea, robo\u021bii de c\u0103utare s\u0103 \u00een\u021beleag\u0103 mai bine ideea principal\u0103 a unui videoclip \u00een timpul index\u0103rii.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-6-include-text-beneath-graphics-and-videos\"><\/span>Sfat de marketing #6: Include\u021bi text sub grafic\u0103 \u0219i videoclipuri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">O alt\u0103 modalitate excelent\u0103 de a ajuta videoclipurile s\u0103 fie indexate corespunz\u0103tor \u0219i s\u0103 se claseze mai bine \u00een SERP este s\u0103 include\u021bi un scurt paragraf de text sub ele. Aceast\u0103 tehnic\u0103 func\u021bioneaz\u0103, de asemenea, \u0219i \u00een cazul graficelor postate pe site-ul dvs. web sau \u00een post\u0103rile de pe blog.<\/p>\n<p style=\"user-select: auto;\">Textul de sub videoclipuri sau grafice nu trebuie s\u0103 fie lung. Este suficient\u0103 o propozi\u021bie sau dou\u0103 care s\u0103 descrie pe scurt despre ce este vorba \u00een con\u021binut. Atunci c\u00e2nd robo\u021bii v\u0103 indexeaz\u0103 site-ul dvs. web, ace\u0219tia vor grupa informa\u021biile dintr-o <a href=\"https:\/\/seo.london\/ro\/sunt-site-urile-cu-o-singura-pagina-bune-pentru-seo\/\">o singur\u0103 pagin\u0103<\/a> \u00eempreun\u0103 pentru a forma o idee mai bun\u0103 despre ce este vorba \u00een \u00eentreaga pagin\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-7-use-both-internal-and-outbound-links\"><\/span>Sfat de marketing #7: Folosi\u021bi at\u00e2t linkurile interne, c\u00e2t \u0219i cele externe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/ro\/ar-trebui-sa-folosesc-atributul-nofollow-pentru-legaturile-interne\/\">Leg\u0103turi interne<\/a> sunt linkuri \u00een cadrul con\u021binutului scris care direc\u021bioneaz\u0103 utilizatorii c\u0103tre o alt\u0103 parte a site-ului dumneavoastr\u0103.  Aceste linkuri ar trebui s\u0103 fie relevante pentru con\u021binutul original \u0219i s\u0103 permit\u0103 utilizatorului s\u0103 aprofundeze un subiect dac\u0103 dore\u0219te s\u0103 afle mai multe. Acestea nu numai c\u0103 ajut\u0103 robo\u021bii s\u0103 indexeze mai bine site-ul dvs. web, dar \u0219i \u00eei men\u021bin pe vizitatori pe site-ul dvs. web mai mult timp. Un timp de vizit\u0103 mai lung este corelat cu o posibilitate mai mare ca cineva s\u0103 cumpere de la dumneavoastr\u0103.<\/p>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/ro\/link-uri-externe-proaste-pentru-seo\/\">Leg\u0103turi de ie\u0219ire<\/a> ajut\u0103, de asemenea, robo\u021bii s\u0103 v\u0103 indexeze site-ul web. Un mod cunoscut de clasificare a site-urilor web \u00een Google este prin intermediul link-urilor c\u0103tre surse relevante \u0219i de mare \u00eencredere. Cu toate acestea, principalul mod \u00een care leg\u0103turile de ie\u0219ire ajut\u0103 la SEO este prin faptul c\u0103 ajut\u0103 alte companii s\u0103 ob\u021bin\u0103 o pozi\u021bie mai bun\u0103 \u00een c\u0103ut\u0103ri. Acest lucru ar putea p\u0103rea contra-intuitiv, dar re\u021bine\u021bi c\u0103 este mult mai probabil ca oamenii s\u0103 v\u0103 ajute cu linkuri c\u0103tre site-ul dvs. web dac\u0103 dvs. crea\u021bi un link c\u0103tre al lor.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-8-keep-page-load-times-fast\"><\/span>Sfat de marketing #8: P\u0103stra\u021bi timpii de \u00eenc\u0103rcare a paginilor rapide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Google acord\u0103 o importan\u021b\u0103 deosebit\u0103 rapidit\u0103\u021bii cu care se \u00eencarc\u0103 paginile, la fel ca \u0219i poten\u021bialii dumneavoastr\u0103 clien\u021bi. Se \u0219tie c\u0103 \u00eent\u00e2rzierile de \u00eenc\u0103rcare a paginilor de doar o secund\u0103 \u00een plus descurajeaz\u0103 vizitatorii repeta\u021bi ai site-ului web \u0219i reduc semnificativ timpul de vizualizare a paginilor.<\/p>\n<p style=\"user-select: auto;\">Exist\u0103 mai mul\u021bi factori care ar putea cre\u0219te timpul de \u00eenc\u0103rcare a paginii site-ului dvs. web. Paginile nu ar trebui s\u0103 fie prea lungi sau s\u0103 necesite o derulare excesiv\u0103. Grafica \u0219i videoclipurile ar trebui s\u0103 fie rezonabil de limitate. De asemenea, ar trebui s\u0103 evita\u021bi redarea automat\u0103 a muzicii sau a videoclipurilor, obiectele care cad, designul prea complex \u0219i prea multe reclame pe o singur\u0103 pagin\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-9-work-on-building-relevant-backlinks\"><\/span>Sfat de marketing #9: Lucra\u021bi la construirea de backlink-uri relevante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Fiecare backlink pe care \u00eel crea\u021bi este o nou\u0103 cale de acces c\u0103tre site-ul dumneavoastr\u0103. Atunci c\u00e2nd al\u021bii se leag\u0103 \u00eenapoi la informa\u021biile dvs., func\u021bioneaz\u0103 \u00een acela\u0219i mod. Backlink-urile, la fel ca majoritatea celorlalte elemente de pe aceast\u0103 list\u0103, ajut\u0103 \u00een mod direct site-ul dvs. s\u0103 se lege mai bine \u00een SERPs.<\/p>\n<p style=\"user-select: auto;\">De asemenea, backlink-urile au \u0219i scopul secundar de a direc\u021biona mai mult trafic organic c\u0103tre site-ul dvs. web din alte surse dec\u00e2t motoarele de c\u0103utare. Faptul de a avea trafic redirec\u021bionat de pe alte site-uri web, re\u021bele sociale sau forumuri poate semnificativ <a href=\"https:\/\/seo.london\/ro\/cum-sa-va-cresteti-traficul-pe-site-fara-seo\/\">cre\u0219tere<\/a> traficul global.<\/p>\n<p style=\"user-select: auto;\">O modalitate u\u0219oar\u0103 de a crea backlink-uri este s\u0103 include\u021bi URL-ul site-ului dvs. \u00een semn\u0103tura dvs. digital\u0103. Aceast\u0103 semn\u0103tur\u0103 digital\u0103 poate fi utilizat\u0103 \u00een e-mailuri \u0219i pe forumuri, astfel \u00eenc\u00e2t, de fiecare dat\u0103 c\u00e2nd trimite\u021bi un r\u0103spuns, crea\u021bi o leg\u0103tur\u0103 nou\u0103 \u0219i relevant\u0103 c\u0103tre site-ul dvs. web.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-10-keep-urls-short-and-clean\"><\/span>Sfat de marketing #10: P\u0103stra\u021bi URL-urile scurte \u0219i curate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Fiecare pagin\u0103 de pe site-ul dvs. web are un URL utilizat pentru a naviga direct la pagina respectiv\u0103 f\u0103r\u0103 a fi nevoie s\u0103 accesa\u021bi mai \u00eent\u00e2i pagina principal\u0103 a site-ului web. Atunci c\u00e2nd aceste <a href=\"https:\/\/seo.london\/ro\/urle-seo-prietenoase\/\">URL-uri<\/a> sunt create, \u00eens\u0103 acestea pot avea o mul\u021bime de caractere inutile care fac imposibil\u0103 navigarea direct\u0103. Cu toate acestea, pute\u021bi schimba aceste URL-uri \u00een orice gazd\u0103 de site-uri web, pentru a v\u0103 asigura c\u0103 sunt scurte \u0219i curate.<\/p>\n<p style=\"user-select: auto;\">De exemplu, atunci c\u00e2nd v\u0103 crea\u021bi prima dat\u0103 o pagin\u0103 de site web, este posibil ca aceasta s\u0103 primeasc\u0103 automat adresa URL www.yourcompany.com\/info_1234abcd\/refer321.  Gazda site-ului dvs. web ar trebui s\u0103 v\u0103 permit\u0103 s\u0103 intra\u021bi \u00een detaliile paginii respective pentru a cur\u0103\u021ba URL-ul site-ului web astfel \u00eenc\u00e2t acesta s\u0103 fie doar www.yourcompany.com\/info. Acest URL este u\u0219or de re\u021binut pentru clien\u021bi \u0219i ofer\u0103 robo\u021bilor o idee clar\u0103 despre ce con\u021bine pagina respectiv\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-11-keep-a-consistent-posting-schedule\"><\/span>Sfat de marketing #11: P\u0103stra\u021bi un program de publicare consecvent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Optimizarea motoarelor de c\u0103utare \u0219i <a href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-de-continut-pentru-a-va-imbunatati-seo\/\">marketing de con\u021binut<\/a> merg m\u00e2n\u0103 \u00een m\u00e2n\u0103. Nu po\u021bi avea una f\u0103r\u0103 cealalt\u0103. Din nefericire, multe companii nu realizeaz\u0103 c\u0103 au nevoie de un program de publicare consecvent, pe mai multe platforme, pentru ca eforturile de marketing de con\u021binut s\u0103 merite. SEO pe care inten\u021biona\u021bi s\u0103 \u00eel utiliza\u021bi ar trebui s\u0103 fie \u00eencorporat \u00een acest program de postare pentru cele mai bune rezultate.<\/p>\n<p style=\"user-select: auto;\">Dac\u0103, de exemplu, obiectivul dvs. principal este <a href=\"https:\/\/seo.london\/ro\/obtineti-ca-google-sa-afiseze-data-publicarii-in-rezultatele-cautarii\/\">luna<\/a> este s\u0103 eviden\u021biezi serviciile tale de marketing de con\u021binut, atunci cea mai mare parte a con\u021binutului t\u0103u ar trebui s\u0103 se \u00eenv\u00e2rt\u0103 \u00een jurul acestui aspect. Ai putea propune un program \u00een care s\u0103 postezi pe fiecare platform\u0103 de socializare de dou\u0103 ori pe zi, s\u0103 scrii trei articole pe blog pe s\u0103pt\u0103m\u00e2n\u0103, <a href=\"https:\/\/seo.london\/ro\/cum-sa-cercetezi-si-sa-dezvolti-continut-care-sa-se-regaseasca-in-motoarele-de-cautare\/\">dezvolta<\/a> un videoclip bis\u0103pt\u0103m\u00e2nal \u0219i s\u0103 produc\u0103 o carte electronic\u0103 \u00een cursul lunii.<\/p>\n<p style=\"user-select: auto;\">Utiliz\u00e2nd acest program de publicare, ve\u021bi \u00eencorpora cuvintele cheie \"content marketing\" \u0219i \"inbound marketing\" \u00een fiecare punct de v\u00e2nzare diferit. C\u00e2teva <a href=\"https:\/\/seo.london\/ro\/cum-sa-gasesti-idei-pentru-blog\/\">idei<\/a> privind modul de \u00eencorporare a acestora includ:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Utilizarea cuvintelor cheie ca hashtag-uri pe platformele de socializare.<\/li>\n<li style=\"user-select: auto;\">Crearea de subiecte pentru post\u0103ri pe blog despre ce este marketingul de con\u021binut, de ce au nevoie companiile de el \u0219i de ce ar trebui s\u0103 angajeze profesioni\u0219ti pentru nevoile lor de marketing de con\u021binut.<\/li>\n<li style=\"user-select: auto;\">Videoclipurile dezvoltate pot relua informa\u021biile din post\u0103rile de pe blog sau pot aborda sec\u021biuni individuale din <a href=\"https:\/\/seo.london\/ro\/cum-sa-scrii-un-ebook-cu-ai\/\">Carte electronic\u0103<\/a> produse \u00een cursul lunii.<\/li>\n<li style=\"user-select: auto;\">Cartea electronic\u0103 dezvoltat\u0103 ar putea aborda subiectul de ce marketingul de con\u021binut este important pentru proprietarii de afaceri, sau chiar informa\u021bii detaliate despre cum s\u0103 creezi un marketing de con\u021binut. <a href=\"https:\/\/seo.london\/ro\/strategie-seo-londra\/\">strategie<\/a>.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-12-format-written-content-properly\"><\/span>Sfat de marketing #12: Formata\u021bi con\u021binutul scris \u00een mod corespunz\u0103tor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Unele elemente de formatare v\u0103 vor ajuta \u00een mod direct s\u0103 v\u0103 pozi\u021biona\u021bi mai bine \u00een SERP, \u00een timp ce alte elemente v\u0103 vor ajuta pur \u0219i simplu s\u0103 fi\u021bi mai u\u0219or de citit. Dup\u0103 cum am men\u021bionat pe scurt mai devreme, lizibilitatea general\u0103 este vital\u0103 pentru a men\u021bine aten\u021bia publicului dumneavoastr\u0103 odat\u0103 ce l-a\u021bi atras.<\/p>\n<p style=\"user-select: auto;\">Tot con\u021binutul scris ar trebui s\u0103 utilizeze anteturi H2 pentru a ajuta la gruparea sec\u021biunilor de informa\u021bii. Propozi\u021biile ar trebui s\u0103 fie clare \u0219i concise, la fel ca \u0219i paragrafele. \u00cen mod ideal, paragrafele ar trebui s\u0103 se \u00eencadreze \u00eentre trei \u0219i \u0219ase propozi\u021bii pentru a facilita lectura. \u00cencorporarea punctelor sau a listelor numerotate, acolo unde este cazul, poate ajuta la \u00eemp\u0103r\u021birea informa\u021biilor \u00een p\u0103r\u021bi u\u0219or de digerat, pe care publicul le poate parcurge cel mai u\u0219or.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-13-leverage-your-call-to-actions\"><\/span>Sfat de marketing #13: Folosi\u021bi apelurile la ac\u021biuni<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Call-to-actions, cunoscute \u0219i sub numele de CTA, au dou\u0103 scopuri distincte. \u00cen primul r\u00e2nd, acestea le spun consumatorilor ce ac\u021biune dori\u021bi s\u0103 \u00eentreprind\u0103 dup\u0103 ce au terminat de citit con\u021binutul dvs. \u00cen al doilea r\u00e2nd, acestea ofer\u0103 companiei dvs. o modalitate simpl\u0103 de a \u00eencorpora link-uri de intrare \u0219i cuvinte cheie care sun\u0103 natural pentru a contribui la eforturile de SEO.<\/p>\n<p style=\"user-select: auto;\">Fiecare CTA ar trebui s\u0103 <a href=\"https:\/\/seo.london\/ro\/ce-sa-intrebati-consultantii-seo\/\">\u00eentreba\u021bi<\/a> audien\u021ba dvs. s\u0103 \u00eendeplineasc\u0103 o singur\u0103 sarcin\u0103. Lu\u00e2nd \u00een considerare exemplul de marketing de con\u021binut de mai sus, a\u021bi putea folosi CTA-urile pentru a le cere oamenilor s\u0103 <a href=\"https:\/\/seo.london\/ro\/apeluri-comerciale-locale\/\">suna\u021bi la<\/a> pentru mai multe informa\u021bii despre serviciul dumneavoastr\u0103. De asemenea, CTA-urile dvs. trebuie s\u0103 fie clare, concise \u0219i s\u0103 con\u021bin\u0103 doar una sau dou\u0103 propozi\u021bii. Linkurile ar trebui utilizate ori de c\u00e2te ori este cazul pentru a facilita cititorului efectuarea ac\u021biunii dorite.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-18-invest-in-a-high-quality-website\"><\/span>Sfat de marketing #18: Investi\u021bi \u00eentr-un site web de \u00eenalt\u0103 calitate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Atunci c\u00e2nd vine vorba de alocarea fondurilor limitate de marketing, un site web de \u00eenalt\u0103 calitate este \u00een fruntea listei. Site-ul dvs. este centrul de control pentru tot ceea ce face compania dvs. online \u0219i nu vre\u021bi s\u0103 v\u0103 arunca\u021bi cu ceva amator.<\/p>\n<p style=\"user-select: auto;\">Crearea unui site web de \u00eenalt\u0103 calitate cost\u0103, \u00een general, c\u00e2teva sute de dolari. Pute\u021bi opta s\u0103 alege\u021bi o companie de design grafic, o agen\u021bie de marketing digital sau s\u0103 apela\u021bi la un freelancer. Designerii de site-uri web independen\u021bi pot fi g\u0103si\u021bi pe site-uri precum Fiverr, Upwork, Freelancer sau chiar Craigslist.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-19-learn-to-manage-website-internally\"><\/span>Sfat de marketing #19: \u00cenv\u0103\u021ba\u021bi s\u0103 gestiona\u021bi site-ul web pe plan intern<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u00cen timp ce designul site-ului ar trebui s\u0103 fie f\u0103cut de un profesionist, poate fi foarte rentabil s\u0103 <a href=\"https:\/\/seo.london\/ro\/pot-invata-seo-pe-cont-propriu\/\">\u00eenva\u021b\u0103<\/a> cum s\u0103 v\u0103 gestiona\u021bi site-ul web. Multe companii sau profesioni\u0219ti sunt dispu\u0219i s\u0103 v\u0103 \u00eenve\u021be pe dumneavoastr\u0103 (sau pe altcineva din cadrul companiei dumneavoastr\u0103) cum s\u0103 face\u021bi acest lucru.<\/p>\n<p style=\"user-select: auto;\">Pute\u021bi c\u0103uta, de asemenea, resurse online despre site-ul web adecvat <a href=\"https:\/\/seo.london\/ro\/servicii-de-management-seo\/\">management<\/a>. Site-ul <a href=\"https:\/\/seo.london\/ro\/seo-pentru-companii-it\/\">internet<\/a> dispune de resurse aproape nelimitate pentru gestionarea site-ului dvs. web. C\u0103r\u021bile electronice sunt o alt\u0103 resurs\u0103 excelent\u0103, precum \u0219i c\u0103r\u021bile fizice la dvs. <a href=\"https:\/\/seo.london\/ro\/profitati-de-recenziile-online\/\">local<\/a> bibliotec\u0103. O alt\u0103 op\u021biune (care cost\u0103 ceva mai mult) sunt cursurile online.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-20-choose-the-right-social-platforms\"><\/span>Sfat de marketing #20: Alege\u021bi platformele sociale potrivite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Exist\u0103 mai multe platforme de socializare diferite pe care a\u021bi putea alege s\u0103 p\u0103stra\u021bi o pagin\u0103 de companie. \u00cen loc s\u0103 \u00eencerca\u021bi s\u0103 fi\u021bi activi pe toate, alege\u021bi-le pe cele care vor fi cele mai avantajoase pentru compania dumneavoastr\u0103. Afla\u021bi unde publicul dvs. este cel mai activ pentru a v\u0103 da seama care sunt platformele sociale potrivite pentru dvs.<\/p>\n<p style=\"user-select: auto;\">Limita\u021bi-v\u0103 la dou\u0103 sau trei platforme sociale \u0219i nu v\u0103 teme\u021bi s\u0103 renun\u021ba\u021bi la orice pagin\u0103 de social media care nu produce rezultate. Cele mai populare platforme de social media includ <a href=\"https:\/\/seo.london\/ro\/seo-pentru-facebook\/\">Facebook<\/a>, Twitter, Instagram, Pinterest \u0219i LinkedIn. Platformele sociale de ni\u0219\u0103 pot func\u021biona pentru industrii de ni\u0219\u0103. Companiile care se ocup\u0103 de cultura gotic\u0103 subteran\u0103, de exemplu, ar putea g\u0103si profitabil s\u0103 r\u0103m\u00e2n\u0103 active pe Vampire Freaks, \u00een timp ce majoritatea companiilor nu ar face acest lucru.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-21-keep-social-media-pages-active\"><\/span>Sfat de marketing #21: P\u0103stra\u021bi paginile de social media active<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">A avea pagini de companie pe re\u021belele de socializare nu \u00eenseamn\u0103 nimic dac\u0103 nu le men\u021bine\u021bi active. Algoritmii interni favorizeaz\u0103 conturile active, iar clien\u021bii care g\u0103sesc pagini inactive sunt susceptibili s\u0103 v\u0103 evite compania. De ce? Paginile inactive las\u0103 o mul\u021bime de \u00eentreb\u0103ri f\u0103r\u0103 r\u0103spuns \u0219i incertitudine cu privire la dedicarea companiei dvs.<\/p>\n<p style=\"user-select: auto;\">Men\u021binerea activ\u0103 a paginilor de social media poate fi la fel de simpl\u0103 ca \u0219i scrierea unei post\u0103ri unice \u00een fiecare zi. Atunci c\u00e2nd \u00een mod normal a\u021bi parcurge pagina personal\u0103, c\u0103uta\u021bi grafice sau videoclipuri virale care ar fi relevante pentru publicul dumneavoastr\u0103. Dac\u0103 le g\u0103si\u021bi, distribui\u021bi-le pe pagina companiei dvs.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-22-utilize-in-person-word-of-mouth-marketing\"><\/span>Sfat de marketing #22: Folosi\u021bi marketingul de tip Word of Mouth \u00een persoan\u0103<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u00cen calitate de <a href=\"https:\/\/seo.london\/ro\/greseli-de-marketing-pentru-intreprinderile-mici\/\">afaceri mici<\/a> proprietar (sau membru al echipei), ar trebui s\u0103 fi\u021bi mereu \u00een marketing. Vorbi\u021bi despre afacerea dvs. cu prietenii, <a href=\"https:\/\/seo.london\/ro\/seo-pentru-avocatii-de-familie\/\">familie<\/a>, vecinii \u0219i persoanele care se arat\u0103 interesate de domeniul \u00een care este specializat\u0103 compania dumneavoastr\u0103.<\/p>\n<p style=\"user-select: auto;\">Marketingul constant \u00eenseamn\u0103 c\u0103 trebuie s\u0103 \u00eencepi conversa\u021bii cu oameni la \u00eent\u00e2mplare. \u00censeamn\u0103, de asemenea, c\u0103 trebuie s\u0103 v\u0103 \u00eembr\u0103ca\u021bi \u0219i s\u0103 v\u0103 comporta\u021bi \u00eentotdeauna \u00een mod profesionist, astfel \u00eenc\u00e2t s\u0103 reprezenta\u021bi bine compania dumneavoastr\u0103. Purta\u021bi tot timpul c\u00e2teva c\u0103r\u021bi de vizit\u0103 \u00een buzunar, \u00een po\u0219et\u0103 sau \u00een serviet\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-24-use-facebook-post-boost-effectively\"><\/span>Sfat de marketing #24: Folosi\u021bi \u00een mod eficient Facebook Post Boost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Facebook a introdus o op\u021biune pentru a v\u0103 stimula post\u0103rile pentru sume \u00eencep\u00e2nd cu $5. O postare poten\u021bat\u0103 va fi <a href=\"https:\/\/seo.london\/ro\/cum-sa-obtineti-un-featured-snippet\/\">prezentat<\/a> mai sus \u00een fluxurile de \u0219tiri ale mai multor persoane, primind astfel mai multe impresii \u0219i ob\u021bin\u00e2nd, de obicei, mai mult\u0103 implicare.<\/p>\n<p style=\"user-select: auto;\">Cu toate acestea, stimularea tuturor post\u0103rilor de pe Facebook ale companiei dvs. nu este rentabil\u0103. Alege\u021bi cele mai importante post\u0103ri \u0219i stimula\u021bi-le cu $10 sau $20 fiecare. Post\u0103rile importante ar putea include cele despre reduceri, v\u00e2nz\u0103ri mari, produse noi sau cadouri.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-25-run-cross-platform-giveaways\"><\/span>Sfat de marketing #25: Executa\u021bi ofertele Cross-Platform Giveaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Toat\u0103 lumea iube\u0219te <a href=\"https:\/\/seo.london\/ro\/software-seo-gratuit\/\">gratuit<\/a> iar ofertele sunt o modalitate u\u0219oar\u0103 de a ob\u021bine o mul\u021bime de publicitate pe termen scurt pentru o investi\u021bie relativ mic\u0103. Cadourile care se ofer\u0103 pe mai multe platforme sunt cele mai reu\u0219ite \u0219i mai eficiente. Pute\u021bi g\u0103zdui giveaway-ul pe blogul dvs. sau prin Rafflecopter. Apoi, partaja\u021bi-l pe canalele de socializare \u0219i prin intermediul <a href=\"https:\/\/seo.london\/ro\/servicii-complete\/\">e-mail<\/a> newsletter.<\/p>\n<p style=\"user-select: auto;\">La concursurile mai mici se poate oferi un premiu mare \u0219i trei p\u00e2n\u0103 la cinci premii mult mai mici. Cele mai mari pot oferi p\u00e2n\u0103 la trei premii mari \u0219i dou\u0103zeci de premii mai mici. \u00censcrierile pot fi ob\u021binute dac\u0103 aprecia\u021bi pagina dvs. de Facebook, v\u0103 urm\u0103ri\u021bi pe Twitter, v\u0103 implica\u021bi \u00een con\u021binutul blogului, v\u0103 abona\u021bi la buletinul dvs. informativ sau distribui\u021bi postarea de participare la concurs.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-26-consider-outsourcing-blogging\"><\/span>Sfat de marketing #26: Lua\u021bi \u00een considerare externalizarea blogging-ului<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Echipele mici de marketing ar putea constata c\u0103 nu dispun de suficient timp pentru a-\u0219i \u00eendeplini toate sarcinile. \u00cen cele din urm\u0103, se va ajunge la alegerea fie de a angaja pe cineva intern, fie de a externaliza ceva. Cei mai mul\u021bi exper\u021bi sunt de acord c\u0103 este cel mai eficient din punct de vedere al costurilor (\u0219i al timpului) s\u0103 externaliza\u021bi blogging-ul \u00een acest scenariu.<\/p>\n<p style=\"user-select: auto;\">Scriitorii independen\u021bi sunt \u00een general pl\u0103ti\u021bi pe cuv\u00e2nt \u0219i doar pentru munca pe care o realizeaz\u0103. Un membru al personalului intern ar fi pl\u0103tit, \u00een general, la or\u0103, indiferent de volumul de munc\u0103 realizat. Externalizarea nevoilor de blogging ale companiei dvs. poate permite, \u00een general, producerea mai multor bloguri pe lun\u0103, f\u0103r\u0103 a costa un salariu cu norm\u0103 \u00eentreag\u0103. Patru articole de blog de 500 de cuvinte pe lun\u0103, la o medie de 5 cen\u021bi pe cuv\u00e2nt, de exemplu, cost\u0103 compania dvs. doar $100 pe lun\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-27-reuse-content\"><\/span>Sfat de marketing #27: Reutiliza\u021bi con\u021binutul<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Zicala \"lucreaz\u0103 mai inteligent, nu mai mult\" este vital\u0103 pentru a comercializa cu succes o mic\u0103 afacere. Una dintre cele mai simple modalit\u0103\u021bi de a produce mai mult con\u021binut \u00eentr-o perioad\u0103 mai scurt\u0103 de timp este s\u0103 s\u0103ri\u021bi peste sesiunea de brainstorming \u0219i s\u0103 reutiliza\u021bi sau s\u0103 reface\u021bi con\u021binutul.<\/p>\n<p style=\"user-select: auto;\">Acest lucru nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 reposta\u021bi acela\u0219i blog. \u00cen schimb, a\u021bi putea transforma o serie de buletine informative \u00eentr-un videoclip sau o postare informativ\u0103 pe blog \u00eentr-un infografic partajabil. A\u021bi putea folosi con\u021binutul unui videoclip sau podcast pentru o postare pe blog \u0219i a\u021bi putea transforma con\u021binutul unei post\u0103ri pe blog \u00eentr-o carte electronic\u0103 desc\u0103rcabil\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-28-leverage-hashtags\"><\/span>Sfat de marketing #28: Folosi\u021bi hashtag-urile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">De\u0219i au \u00eenceput pe Twitter, hashtag-urile pot fi folosite acum pe majoritatea platformelor majore de socializare. Aceste etichete ajut\u0103 la gruparea post\u0103rilor similare \u0219i pot ajuta la plasarea informa\u021biilor dvs. \u00een fa\u021ba unui public mai mare, deja interesat.<\/p>\n<p style=\"user-select: auto;\">Pentru a crea hashtag-uri, utiliza\u021bi simbolul lirei (#) \u0219i introduce\u021bi un cuv\u00e2nt sau o fraz\u0103 f\u0103r\u0103 spa\u021bii \u00een spatele acestuia. De exemplu, pute\u021bi folosi #contentmarketing sau #affordableprompromdresses. \u00cencerca\u021bi s\u0103 nu folosi\u021bi mai mult de trei hashtag-uri pe o postare, deoarece acest lucru poate \u00eengreuna citirea acestora.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-29-create-a-loyalty-program\"><\/span>Sfat de marketing #29: Crea\u021bi un program de loialitate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Un program de fidelizare ofer\u0103 publicului \u021bint\u0103 un stimulent pentru a repeta afacerea. Exist\u0103 mai multe moduri de a configura un program de fidelizare, dar o recompens\u0103 pe niveluri este, de obicei, cea mai eficient\u0103. Un program de recompensare pe niveluri ofer\u0103 puncte clien\u021bilor pentru fiecare nou\u0103 achizi\u021bie. Aceste puncte pot fi folosite pentru o recompens\u0103 la alegere, care ar putea fi o reducere din pre\u021bul total al achizi\u021biei sau o alegere de produse mici \u00een schimbul punctelor.<\/p>\n<p style=\"user-select: auto;\">De exemplu, pute\u021bi oferi un punct pentru fiecare $10 cheltuit \u00een afacerea dumneavoastr\u0103. La 100 de puncte, clien\u021bii dvs. pot alege s\u0103 primeasc\u0103 10% din pre\u021bul total de achizi\u021bie de $10 sau mai mult sau s\u0103 continue s\u0103 economiseasc\u0103 pentru o recompens\u0103 mai bun\u0103.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-30-offer-discounts-for-email-subscribers\"><\/span>Sfat de marketing #30: Oferi\u021bi reduceri pentru abona\u021bii de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Lista de abona\u021bi la e-mail cuprinde primele persoane care primesc toate informa\u021biile importante. Chiar dac\u0103 a\u021bi \u00eemp\u0103rt\u0103\u0219it acelea\u0219i informa\u021bii prin intermediul buletinului informativ \u00een acela\u0219i timp cu conturile de socializare \u0219i cu blogul, este mai probabil ca abona\u021bii de e-mail s\u0103 consume informa\u021bia cu promptitudine, deoarece aceasta le-a fost trimis\u0103 direct lor.<\/p>\n<p style=\"user-select: auto;\">O list\u0103 mare \u0219i activ\u0103 de abona\u021bi de e-mail poate face diferen\u021ba \u00een ceea ce prive\u0219te performan\u021ba v\u00e2nz\u0103rilor dumneavoastr\u0103. Oferirea unui stimulent pentru \u00eenscrierea la buletinul dvs. informativ poate contribui la cre\u0219terea relativ rapid\u0103 a num\u0103rului total de abona\u021bi. Reducerea oferit\u0103 nu trebuie s\u0103 fie mare pentru a fi eficient\u0103. Oferirea unei reduceri de 5% p\u00e2n\u0103 la 10% din pre\u021bul urm\u0103toarei achizi\u021bii a unei persoane func\u021bioneaz\u0103 bine.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-31-engage-with-your-audience\"><\/span>Sfat de marketing #31: Implic\u0103-te cu publicul t\u0103u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Implicarea cu publicul \u021bint\u0103 este unul dintre elementele fundamentale ale marketingului inbound. Marketingul de intrare este o nou\u0103 abordare care pune mai mult accent pe implicarea \u0219i informarea publicului dumneavoastr\u0103 fa\u021b\u0103 de tacticile de v\u00e2nzare dur\u0103 ale marketingului de ie\u0219ire. Implicarea cu publicul \u021bint\u0103 \u00eel va face s\u0103 se simt\u0103 apreciat \u0219i va produce o loialitate puternic\u0103 fa\u021b\u0103 de companie \u00een timp.<\/p>\n<p style=\"user-select: auto;\">O modalitate u\u0219oar\u0103 de a stimula angajamentul companiei fa\u021b\u0103 de publicul dumneavoastr\u0103 este s\u0103 da\u021bi like tuturor comentariilor la post\u0103rile de pe blog \u0219i pe canalele de socializare. Apoi, crea\u021bi un r\u0103spuns zilnic la comentarii <a href=\"https:\/\/seo.london\/ro\/care-este-obiectivul-principal-al-unui-motor-de-cautare\/\">obiectiv<\/a> pentru membrii echipei de marketing. Ar putea fi un obiectiv mic, cum ar fi s\u0103 r\u0103spunde\u021bi la zece sau dou\u0103zeci de comentarii pe toate canalele. Dac\u0103 echipa dvs. de marketing este format\u0103 din trei persoane \u00een total, acest lucru poate echivala cu treizeci sau \u0219aizeci de r\u0103spunsuri la comentarii pe zi.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-32-get-active-on-relevant-forums\"><\/span>Sfat de marketing #32: Fi\u021bi activ pe forumurile relevante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u00cen prezent, exist\u0103 un num\u0103r nenum\u0103rat de forumuri de exper\u021bi pe internet. Aceste forumuri permit oamenilor obi\u0219nui\u021bi s\u0103 <a href=\"https:\/\/seo.london\/ro\/cum-sa-optimizati-pentru-cautarea-vocala\/\">voce<\/a> \u00eentreb\u0103ri la care s\u0103 r\u0103spund\u0103 exper\u021bii. Particip\u00e2nd la unul sau dou\u0103 site-uri de forumuri relevante, pute\u021bi s\u0103 v\u0103 prezenta\u021bi compania ca expert \u00een industria dvs. \u0219i, \u00een acela\u0219i timp, s\u0103 construi\u021bi backlink-uri.<\/p>\n<p style=\"user-select: auto;\">Pentru a v\u0103 asigura c\u0103 construi\u021bi backlink-uri, configura\u021bi-v\u0103 semn\u0103tura pe forum \u00eenainte de a posta. Include\u021bi numele dvs., numele companiei, titlul profesional \u0219i site-ul web <a href=\"https:\/\/seo.london\/ro\/seo-local-fara-adresa-fizica\/\">adresa<\/a>. Dac\u0103 ave\u021bi con\u021binut relevant pentru \u00eentrebarea posterei, pute\u021bi include un link c\u0103tre acel con\u021binut \u00een r\u0103spuns.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-33-connect-with-other-companies-in-your-industry\"><\/span>Sfat de marketing #33: Conecta\u021bi-v\u0103 cu alte companii din industria dumneavoastr\u0103<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Nu po\u021bi privi fiecare alt\u0103 companie din industria ta ca pe un <a href=\"https:\/\/seo.london\/ro\/analiza-concurentilor-site-ului\/\">concurent<\/a>. Sau, mai bine zis, nu po\u021bi privi faptul c\u0103 ai concuren\u021bi ca pe o <a href=\"https:\/\/seo.london\/ro\/rau-pentru-seo\/\">r\u0103u<\/a> lucru. Deoarece alte companii din industria dvs. vor viza probabil acelea\u0219i audien\u021be ca \u0219i dvs., parteneriatul cu acestea poate fi de mare ajutor.<\/p>\n<p style=\"user-select: auto;\">Atunci c\u00e2nd v\u0103 asocia\u021bi cu alte companii din industria dvs., sunte\u021bi de acord s\u0103 le \u00eemp\u0103rt\u0103\u0219i\u021bi informa\u021biile lor importante \u00een schimbul \u00eemp\u0103rt\u0103\u0219irii de c\u0103tre acestea a informa\u021biilor dvs. De asemenea, pute\u021bi g\u0103zdui v\u00e2nz\u0103ri \u00een mai multe magazine, reduceri sau cadouri.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-34-invest-in-company-swag\"><\/span>Sfat de marketing #34: Investe\u0219te \u00een logo-ul companiei<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Prin \"obiecte de firm\u0103\" se \u00een\u021beleg obiectele pe care este inscrip\u021bionat\u0103 marca companiei dumneavoastr\u0103. Aceste articole sunt oferite gratuit la evenimente, \u00een timpul unor cadouri sau chiar \u0219i \u00een magazin. Pute\u021bi include un mic obiect swag atunci c\u00e2nd oamenii cump\u0103r\u0103 online sau la magazinul dvs. fizic (dac\u0103 este cazul). Articolele swag populare includ autocolante pentru bara de protec\u021bie, magne\u021bi, pixuri, creioane, bile de stres, brelocuri sau semne de carte. Alte idei includ rigle, ce\u0219ti de cafea, caiete de noti\u021be, planificatoare de zi, sticle de ap\u0103 reutilizabile sau chiar gen\u021bi.<\/p>\n<p style=\"user-select: auto;\">Pentru a face swag-ul companiei mai <a href=\"https:\/\/seo.london\/ro\/agentie-seo-londra\/\">la pre\u021buri accesibile<\/a>, fi\u021bi cu ochii pe site-urile de reduceri precum Groupon. Companii precum Vista Print organizeaz\u0103 adesea promo\u021bii pe aceste site-uri de reduceri, unde companiile pot primi de dou\u0103 ori mai mult dec\u00e2t au pl\u0103tit. De exemplu, este posibil s\u0103 pute\u021bi pl\u0103ti $100 pentru un credit de magazin de $200. Alternativ, pute\u021bi g\u0103si articole mai ieftine (cum ar fi pixuri sau creioane) \u00een vrac pentru un pre\u021b per bucat\u0103 semnificativ mai ieftin.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-35-online-facebook-events\"><\/span>Sfat de marketing #35: Evenimente online pe Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">G\u0103zduirea de evenimente online pe Facebook poate contribui la cre\u0219terea semnificativ\u0103 a num\u0103rului de like-uri \u0219i a gradului de implicare a companiei dvs. pentru o perioad\u0103 scurt\u0103 de timp. \u00cencepe\u021bi s\u0103 v\u0103 invita\u021bi contactele cu cel pu\u021bin una-dou\u0103 s\u0103pt\u0103m\u00e2ni \u00eenainte de a planifica organizarea. Ruga\u021bi-i pe cei care r\u0103spund afirmativ s\u0103 \u00ee\u0219i invite contactele. Derularea unui cadou \u00eenainte de eveniment pentru invita\u021bii poate ajuta la cre\u0219terea semnificativ\u0103 a particip\u0103rii.<\/p>\n<p style=\"user-select: auto;\">\u00cen timpul evenimentului, pute\u021bi oferi premii pentru jocurile c\u00e2\u0219tig\u0103toare. G\u0103zduirea unor sesiuni de \u00eentreb\u0103ri \u0219i r\u0103spunsuri cu proprietarul companiei sau cu al\u021bi membri de rang \u00eenalt ai companiei este o op\u021biune popular\u0103. De\u0219i pute\u021bi (\u0219i ar trebui) s\u0103 organiza\u021bi numeroase cadouri mici pe parcursul evenimentului, ar trebui s\u0103 existe un premiu mare oferit la final. Acest premiu ar trebui s\u0103 aib\u0103 o valoare medie de cel pu\u021bin trei p\u00e2n\u0103 la cinci ori mai mare dec\u00e2t cea a obiectelor mai mici pe care le oferi\u021bi. \u00cen cazul \u00een care articolele mai mici pe care le oferi\u021bi ca premiu au o valoare medie de $10 \u00een <a href=\"https:\/\/seo.london\/ro\/cat-de-mult-costa-seo-in-marea-britanie\/\">cost<\/a>, premiul principal ar trebui s\u0103 aib\u0103 o valoare minim\u0103 de $30 p\u00e2n\u0103 la $50 pentru a st\u00e2rni interesul.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Concluzie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u00cen ciuda faptului c\u0103 nu dispun de resursele de care dispun companiile mai mari, \u00eentreprinderile mici au la dispozi\u021bie numeroase op\u021biuni de marketing. Tehnicile de marketing enumerate mai sus pot ajuta la cre\u0219terea bugetelor de marketing pentru \u00eentreprinderile mici, asigur\u00e2nd \u00een acela\u0219i timp c\u0103 eforturile sunt eficiente din punct de vedere al costurilor \u0219i orientate spre rezultate. De\u0219i pot necesita un mic efort suplimentar, tehnicile de marketing rentabile enumerate mai sus merit\u0103 cu prisosin\u021b\u0103 timpul petrecut.<\/p>\n<p style=\"user-select: auto;\">Sfaturile enumerate mai sus pot ajuta \u00een mod eficient \u00eentreprinderile s\u0103 implementeze strategii SEO mai bune. Nu uita\u021bi c\u0103 tehnicile de marketing, cum ar fi optimizarea pentru motoarele de c\u0103utare, ar putea dura ceva timp p\u00e2n\u0103 c\u00e2nd ve\u021bi \u00eencepe s\u0103 vede\u021bi rezultate, a\u0219a c\u0103 nu v\u0103 descuraja\u021bi. Treptat, un SEO mai bun va oferi o cre\u0219tere accentuat\u0103 at\u00e2t a v\u00e2nz\u0103rilor, c\u00e2t \u0219i a angajamentului, dac\u0103 i se acord\u0103 timpul \u0219i efortul necesar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cu toate acestea, un buget de marketing mai mic nu \u00eenseamn\u0103 c\u0103 eforturile trebuie s\u0103 fie mai pu\u021bin eficiente sau orientate spre rezultate.<\/p>","protected":false},"author":6,"featured_media":9923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 30 Marketing Tips for Small Business - SEO.London<\/title>\n<meta name=\"description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Tips for Small Business\" \/>\n<meta property=\"og:description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-pentru-intreprinderile-mici\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-07T14:18:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/06\/Marketing-Tips-for-Small-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing Tips for Small Business\" \/>\n<meta name=\"twitter:description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/06\/Marketing-Tips-for-Small-Business.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top 30 sfaturi de marketing pentru afaceri mici - 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