{"id":9499,"date":"2021-01-20T00:53:12","date_gmt":"2021-01-19T23:53:12","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=9499"},"modified":"2022-12-29T00:26:56","modified_gmt":"2022-12-29T00:26:56","slug":"scurtarea-url-ului-afecteaza-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/","title":{"rendered":"URL Shortener SEO - Are URL-uri scurte afecteaz\u0103 SEO?"},"content":{"rendered":"<p>&nbsp;<\/p>\n\n\n\n<p>Dac\u0103 spera\u021bi s\u0103 ob\u021bine\u021bi prima pagin\u0103 <a href=\"https:\/\/seo.london\/ro\/cum-sa-efectuati-o-cautare-avansata-in-google\/\">c\u0103utare<\/a> clasament, va trebui s\u0103 construi\u021bi o mul\u021bime de backlink-uri de \u00eenalt\u0103 calitate.<\/p>\n\n\n\n<p>\u00cen timp ce pute\u021bi construi \u00eentotdeauna backlink-uri direct pe site-ul dvs., o metod\u0103 alternativ\u0103 este de a le trece printr-un <strong>Scurt\u0103tor URL. <\/strong>Dac\u0103 ave\u021bi de g\u00e2nd s\u0103 utiliza\u021bi un prescurtare URL, s-ar putea s\u0103 v\u0103 \u00eentreba\u021bi cum va afecta optimizarea motorului de c\u0103utare (<a href=\"https:\/\/seo.london\/ro\/\">SEO<\/a>) <a href=\"https:\/\/seo.london\/ro\/eforturile-de-marketing-online\/\">eforturi<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-a-url-shortener-for-links-work\"><span class=\"ez-toc-section\" id=\"how-does-a-url-shortener-for-links-work\"><\/span>Cum func\u021bioneaz\u0103 un URL Shortener pentru link-uri?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Comuta\u021bi tabelul de con\u021binut\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/#how-does-a-url-shortener-for-links-work\" title=\"Cum func\u021bioneaz\u0103 un URL Shortener pentru link-uri?\">Cum func\u021bioneaz\u0103 un URL Shortener pentru link-uri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/#some-of-the-top-links-url-shorteners-include\" title=\"Unele dintre leg\u0103turile de top ale scurtatoarelor URL includ:\">Unele dintre leg\u0103turile de top ale scurtatoarelor URL includ:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/#reasons-for-using-a-url-shortener-seo\" title=\"Motive pentru a utiliza un URL Shortener SEO:\">Motive pentru a utiliza un URL Shortener SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/#url-shorteners-and-seo-what-you-should-know-about-shorteners\" title=\"Scurt\u0103toarele de URL \u0219i SEO: Ce ar trebui s\u0103 \u0219ti\u021bi despre scurtatori\">Scurt\u0103toarele de URL \u0219i SEO: Ce ar trebui s\u0103 \u0219ti\u021bi despre scurtatori<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/#301-redirects-when-you-are-using-url-shorteners\" title=\"Redirec\u021bion\u0103ri 301 atunci c\u00e2nd folosi\u021bi prescurtare de URL-uri\">Redirec\u021bion\u0103ri 301 atunci c\u00e2nd folosi\u021bi prescurtare de URL-uri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/#tips-on-using-a-url-shortener-and-seo\" title=\"Sfaturi privind utilizarea unui URL Shortener \u0219i SEO\">Sfaturi privind utilizarea unui URL Shortener \u0219i SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/#summary-and-conclusions\" title=\"Rezumat \u0219i concluzii\">Rezumat \u0219i concluzii<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/#url-shortener-backlinks-improvement\" title=\"URL Shortener Backlinks \u00eembun\u0103t\u0103\u021bire\">URL Shortener Backlinks \u00eembun\u0103t\u0103\u021bire<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><strong>Scurtarea <a href=\"https:\/\/seo.london\/ro\/urle-seo-prietenoase\/\">URL-uri<\/a> poate fi util<\/strong> \u00een mai multe situa\u021bii, din diverse motive. Aspectul leg\u0103turilor obi\u0219nuite, necortate, poate fi adesea considerat neatractiv. Mul\u021bi dezvoltatori web pot trimite caracteristici descriptive \u00een URL pentru a reprezenta ierarhii de date, structuri de comand\u0103, c\u0103i de tranzac\u021bie sau informa\u021bii despre sesiune. Acest lucru se face dintr-o varietate de motive.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-at-00.14.59-1024x220.png\" alt=\"\" class=\"wp-image-27004\" width=\"512\" height=\"110\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-at-00.14.59-1024x220.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-at-00.14.59-300x64.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-at-00.14.59-768x165.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-at-00.14.59-18x4.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-at-00.14.59-150x32.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-at-00.14.59.png 1136w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>Din acest motiv, URL-urile pot ajunge s\u0103 aib\u0103 sute de caractere \u0219i pot include modele complicate de caractere. Aceste URL-uri sunt greu de re\u021binut, de scris \u0219i de transmis. Din acest motiv, URL-urile lungi trebuie copiate \u0219i lipite pentru a asigura fiabilitatea lor.&nbsp;<\/p>\n\n\n\n<p>Prin urmare, adresele URL scurte pot fi mai convenabile pentru site-urile web sau pentru publica\u021biile pe suport de h\u00e2rtie (de exemplu, o revist\u0103 sau o carte tip\u0103rit\u0103). Acest lucru se datoreaz\u0103 faptului c\u0103 publica\u021biile pe suport de h\u00e2rtie necesit\u0103 frecvent ca \u0219irurile lungi s\u0103 fie \u00eemp\u0103r\u021bite \u00een mai multe r\u00e2nduri (ca \u00een cazul anumitor programe de e-mail sau <a href=\"https:\/\/seo.london\/ro\/seo-pentru-companii-it\/\">internet<\/a> forumuri) sau trunchiat.<\/p>\n\n\n\n<p>A <strong style=\"user-select: auto;\">Scurt\u0103tor URL<\/strong> este un instrument, de obicei bazat pe web, care este folosit pentru a scurta un link prin intermediul unui <a href=\"https:\/\/seo.london\/ro\/redirectionarea-unui-url-afecteaza-seo\/\">redirec\u021bionare<\/a>. Acesta preia link-ul original \u0219i \u00eel \u00eenlocuie\u0219te cu un link mai scurt.<\/p>\n\n\n\n<p>Pute\u021bi apoi s\u0103 publica\u021bi link-ul prescurtat pe re\u021belele de socializare, <a href=\"https:\/\/seo.london\/ro\/blogurile-sunt-bune-pentru-seo\/\">bloguri<\/a> \u0219i alte site-uri web <a href=\"https:\/\/seo.london\/ro\/cuvinte-cheie-seo-pentru-imobiliare\/\">propriet\u0103\u021bi<\/a>. Utilizatorii vor fi redirec\u021biona\u021bi c\u0103tre linkul dvs. original atunci c\u00e2nd vor face clic pe acesta.<\/p>\n\n\n\n<p>Atunci c\u00e2nd executa\u021bi o leg\u0103tur\u0103 prin intermediul unui <strong style=\"user-select: auto;\">Scurt\u0103tor URL<\/strong>, se va crea o nou\u0103 leg\u0103tur\u0103 folosind serviciul <a href=\"https:\/\/seo.london\/ro\/avantaje-si-dezavantaje-ale-domeniului-exact-match\/\">domeniu<\/a>. Noul link va consta, \u00een esen\u021b\u0103, \u00eentr-o redirec\u021bionare 301 c\u0103tre link-ul original.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-some-of-the-top-links-url-shorteners-include\"><span class=\"ez-toc-section\" id=\"some-of-the-top-links-url-shorteners-include\"><\/span>Unele dintre leg\u0103turile de top ale scurtatoarelor URL includ:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TinyURL<\/li>\n\n\n\n<li>ShortURL<\/li>\n\n\n\n<li>Bitly<\/li>\n\n\n\n<li>Ow.ly<\/li>\n\n\n\n<li>Buff.ly<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"285\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/tinyurl-url-shortnerer-seo.png\" alt=\"Scurt\u0103tor URL TinyURL\" class=\"wp-image-18427\" title=\"Scurt\u0103tor URL TinyURL\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/tinyurl-url-shortnerer-seo.png 400w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/tinyurl-url-shortnerer-seo-300x214.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/tinyurl-url-shortnerer-seo-18x12.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/tinyurl-url-shortnerer-seo-150x107.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Scurt\u0103tor URL TinyURL<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reasons-for-using-a-url-shortener-seo\"><span class=\"ez-toc-section\" id=\"reasons-for-using-a-url-shortener-seo\"><\/span>Motive pentru a utiliza un URL Shortener SEO:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00cen trecut, prescurtarea URL-urilor era esen\u021bial\u0103 pentru a posta link-uri pe Twitter. P\u00e2n\u0103 \u00een septembrie 2016, linkurile din tweet-uri contau pentru limita de caractere de pe Twitter, <a href=\"https:\/\/seo.london\/ro\/escorta-seo-serviciu\/\">care<\/a> era de 140 de caractere la momentul respectiv.<\/p>\n\n\n\n<p>Prin urmare, nu puteai partaja linkuri lungi pe populara re\u021bea de socializare. Singura modalitate de a partaja un link lung era s\u0103 \u00eel trece\u021bi printr-un scurtator de URL \u0219i apoi s\u0103 posta\u021bi linkul scurtat \u00een loc de linkul original.<\/p>\n\n\n\n<p>De\u0219i Twitter nu mai ia \u00een considerare URL-urile lungi \u00een limita de caractere, care este acum de 280 de caractere, exist\u0103 \u00eenc\u0103 motive pentru a folosi un scurtator de URL.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/bitly-url-shortener-seo-1-1024x415.png\" alt=\"Scurt\u0103tor URL Bitly\" class=\"wp-image-18430\" width=\"512\" height=\"208\" title=\"Scurt\u0103tor URL Bitly\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/bitly-url-shortener-seo-1-1024x415.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/bitly-url-shortener-seo-1-300x121.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/bitly-url-shortener-seo-1-768x311.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/bitly-url-shortener-seo-1-1536x622.png 1536w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/bitly-url-shortener-seo-1-2048x829.png 2048w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/bitly-url-shortener-seo-1-18x7.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/bitly-url-shortener-seo-1-150x61.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Scurt\u0103tor URL Bitly<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Dac\u0103 crea\u021bi linkuri c\u0103tre o subpagin\u0103 \u00eengropat\u0103 \u00een mai multe directoare din ad\u00e2ncul site-ului dvs. web, utilizarea unui scurtator de URL poate duce la un trafic mai mare.<\/p>\n\n\n\n<p>Mul\u021bi utilizatori de internet sunt reticen\u021bi \u00een a da click pe linkuri lungi. Conform unui studiu realizat de Marketing Sherpa, linkurile scurte atrag de dou\u0103 ori mai multe clickuri dec\u00e2t linkurile lungi.<\/p>\n\n\n\n<p>Folosind un prescurtare URL, pute\u021bi crea linkuri mai scurte \u0219i mai atractive care s\u0103 conduc\u0103 traficul c\u0103tre site-ul dvs. web.<\/p>\n\n\n\n<p>Un scurtator de URL v\u0103 poate ajuta s\u0103 genera\u021bi mai multe distribuiri pe re\u021belele sociale. Este dificil pentru utilizatori s\u0103 re\u021bin\u0103 linkuri lungi. Dac\u0103 un link are prea multe caractere \u00een domeniul s\u0103u sau \u00een calea de acces la directoare, un utilizator \u00eel poate uita, caz \u00een care nu \u00eel va putea partaja pe social media.<\/p>\n\n\n\n<p>Pe de alt\u0103 parte, prin publicarea de linkuri prescurtate, utilizatorii au mai multe \u0219anse s\u0103 \u0219i le aminteasc\u0103, ceea ce poate duce la mai multe distribuiri \u00een social media.<\/p>\n\n\n\n<p>Pute\u021bi <a href=\"https:\/\/seo.london\/ro\/cum-sa-urmariti-clasamentul-cuvintelor-cheie\/\">pista<\/a> traficul de pe site-ul dvs. web mai atent cu ajutorul unui scurtator de URL. Toate scurtatoarele de URL-uri ofer\u0103 <a href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/\">analiz\u0103<\/a> pe linkuri scurtate.<\/p>\n\n\n\n<p>Dup\u0103 ce trece\u021bi un link printr-un scurtator de URL \u0219i \u00eel publica\u021bi online, pute\u021bi urm\u0103ri num\u0103rul de clicuri pe care le genereaz\u0103 link-ul scurtat. Dac\u0103 folosi\u021bi un scurtator de URL pentru a crea mai multe linkuri scurtate, pute\u021bi vedea care linkuri au generat cel mai mult trafic.<\/p>\n\n\n\n<p>Utilizarea unui scurtcircuitare URL poate ascunde, de asemenea, leg\u0103turile site-ului dvs. de concuren\u021bi. \u00cen cazul \u00een care un concurent \u00eencearc\u0103 s\u0103 dep\u0103\u0219easc\u0103 site-ul dvs. \u00een clasament, el sau ea poate analiza leg\u0103turile site-ului dvs.<\/p>\n\n\n\n<p>Dup\u0103 identificarea loca\u021biei linkurilor de top ale site-ului dvs. web, concurentul poate \u00eencerca s\u0103 le recreeze pentru site-ul s\u0103u web. Dar dac\u0103 v\u0103 trece\u021bi linkurile printr-un scurtcircuitare URL, concuren\u021bii nu le vor putea g\u0103si.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-url-shorteners-and-seo-what-you-should-know-about-shorteners\"><span class=\"ez-toc-section\" id=\"url-shorteners-and-seo-what-you-should-know-about-shorteners\"><\/span>Scurt\u0103toarele de URL \u0219i SEO: Ce ar trebui s\u0103 \u0219ti\u021bi despre scurtatori<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Contrar credin\u021bei populare, utilizarea unui <strong>Scurt\u0103torul de URL-uri nu v\u0103 va afecta sau perturba \u00een vreun fel eforturile SEO. <\/strong>\u00cen timp ce lucra la Google, Matt Cutts a publicat un YouTube <a href=\"https:\/\/seo.london\/ro\/videoclipurile-sunt-bune-pentru-seo\/\">video<\/a> \u00een care a vorbit despre impactul prescurtarelor de URL-uri asupra clasamentului de c\u0103utare al unui site web.<\/p>\n\n\n\n<p>Potrivit lui Cutts, Google trateaz\u0103 leg\u0103turile scurtate ca pe o redirec\u021bionare 301 standard. Prin urmare, linkurile scurtate \u00ee\u0219i transmit toate <a href=\"https:\/\/seo.london\/ro\/echitatea-legaturilor\/\">echitatea leg\u0103turilor<\/a>.<\/p>\n\n\n\n<p>Alte motoare de c\u0103utare folosesc o abordare similar\u0103 atunci c\u00e2nd gestioneaz\u0103 linkurile prescurtate. Atunci c\u00e2nd un motor de c\u0103utare \u00eent\u00e2lne\u0219te un link scurtat, motorul de c\u0103utare va acorda paginii c\u0103tre care este redirec\u021bionat\u0103 toat\u0103 echitatea linkului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-301-redirects-when-you-are-using-url-shorteners\"><span class=\"ez-toc-section\" id=\"301-redirects-when-you-are-using-url-shorteners\"><\/span>Redirec\u021bion\u0103ri 301 atunci c\u00e2nd folosi\u021bi prescurtare de URL-uri <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Redirec\u021bion\u0103rile 301 sunt adesea folosite atunci c\u00e2nd se schimb\u0103 loca\u021bia paginilor web. Dac\u0103 muta\u021bi o pagin\u0103 web \u00eentr-o alt\u0103 loca\u021bie de pe site-ul dvs. web, pute\u021bi utiliza o redirec\u021bionare 301 pentru a p\u0103stra clasamentul de c\u0103utare al paginii.<\/p>\n\n\n\n<p>Redirec\u021bion\u0103rile 301 sunt ad\u0103ugate la pagina <a href=\"https:\/\/seo.london\/ro\/ar-trebui-sa-sterg-continutul-vechi-de-pe-site-ul-meu\/\">vechi<\/a> unde redirec\u021bioneaz\u0103 utilizatorii c\u0103tre noua loca\u021bie a paginii. Leg\u0103turile scurtate func\u021bioneaz\u0103 la fel ca aceste redirec\u021bion\u0103ri 301 conven\u021bionale, ocolind toate leg\u0103turile.<\/p>\n\n\n\n<p>Google obi\u0219nuia s\u0103 ofere chiar \u0219i un prescurt\u0103tor de URL. Cunoscut sub numele de goo.gl, compania din Mountain View l-a lansat \u00een decembrie 2009 pentru a fi utilizat cu bara de instrumente Google, precum \u0219i cu Feedburner.<\/p>\n\n\n\n<p>\u00cen martie 2019, Google <a href=\"https:\/\/seo.london\/ro\/cum-sa-gestionati-paginile-de-comert-electronic-pentru-produsele-discontinue-sfaturi-seo\/\">\u00eentrerupt\u0103<\/a> serviciul. Av\u00e2nd \u00een vedere c\u0103 goo.gl a fost opera\u021bional timp de un deceniu, putem presupune c\u0103 Google are o p\u0103rere favorabil\u0103 despre prescurtarea de URL-uri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-on-using-a-url-shortener-and-seo\"><span class=\"ez-toc-section\" id=\"tips-on-using-a-url-shortener-and-seo\"><\/span>Sfaturi privind utilizarea unui URL Shortener \u0219i SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alege\u021bi un prescurtator de adrese URL de renume \u0219i bine cunoscut. \u00cen cazul \u00een care scurtatorul de URL se \u00eenchide sau are o problem\u0103 tehnic\u0103 cu serverele sale, este posibil ca toate linkurile dvs. scurtate s\u0103 nu mai func\u021bioneze.<br><\/li>\n\n\n\n<li>Testa\u021bi \u00eentotdeauna linkurile prescurtate \u00eenainte de a le publica online pentru a v\u0103 asigura c\u0103 func\u021bioneaz\u0103 a\u0219a cum trebuie. \u00cen cazul \u00een care un link scurtat declan\u0219eaz\u0103 un <a href=\"https:\/\/seo.london\/ro\/sunt-404-erori-rele-pentru-seo\/\">404<\/a> eroare atunci c\u00e2nd este vizitat\u0103, nu o publica\u021bi online. \u00cen schimb, folosi\u021bi un link standard sau trece\u021bi la un alt prescurtator de URL.<br><\/li>\n\n\n\n<li>Lua\u021bi \u00een considerare utilizarea unui scurtator de URL premium care accept\u0103 slug-uri URL personalizate. <a href=\"https:\/\/seo.london\/ro\/software-seo-gratuit\/\">Gratuit<\/a> Scurt\u0103toarele de URL-uri nu permit de obicei personalizarea slug-ului URL, ceea ce \u00eenseamn\u0103 c\u0103 sunte\u021bi for\u021bat s\u0103 folosi\u021bi link-uri generice. Scurt\u0103toarele de URL-uri premium v\u0103 permit \u00eens\u0103 s\u0103 specifica\u021bi slug-urile URL dorite, permi\u021b\u00e2nd leg\u0103turi personalizate descriptive \u0219i bogate \u00een cuvinte cheie.<br><\/li>\n\n\n\n<li>Alege\u021bi un <strong>Scurt\u0103tor URL<\/strong> care creeaz\u0103 leg\u0103turi f\u0103r\u0103 termen de expirare <a href=\"https:\/\/seo.london\/ro\/obtineti-ca-google-sa-afiseze-data-publicarii-in-rezultatele-cautarii\/\">data<\/a>. \u00cen cazul \u00een care un link scurtat are o dat\u0103 de expirare, acesta nu va mai func\u021biona dup\u0103 aceast\u0103 dat\u0103.<br><\/li>\n\n\n\n<li>R\u0103m\u00e2ne\u021bi la un singur scurtator URL, astfel \u00eenc\u00e2t s\u0103 urm\u0103ri\u021bi toate clicurile dintr-un singur tablou de bord de analiz\u0103.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary-and-conclusions\"><span class=\"ez-toc-section\" id=\"summary-and-conclusions\"><\/span>Rezumat \u0219i concluzii<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fie c\u0103 este vorba de Google, <a href=\"https:\/\/seo.london\/ro\/site-ul-web-nu-este-indexat-in-cautare-bings\/\">Bing<\/a>, <a href=\"https:\/\/seo.london\/ro\/ce-sa-intrebati-consultantii-seo\/\">\u00centreba\u021bi<\/a>.com sau DuckDuckGo, toate motoarele de c\u0103utare importante folosesc backlink-urile pentru a determina clasamentul de c\u0103utare al unui site web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-url-shortener-backlinks-improvement\"><span class=\"ez-toc-section\" id=\"url-shortener-backlinks-improvement\"><\/span>URL Shortener Backlinks \u00eembun\u0103t\u0103\u021bire <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Atunci c\u00e2nd \u00eent\u00e2lnesc un link scurtat, \u00eel vor trata ca pe o redirec\u021bionare 301 standard. Prin urmare, pute\u021bi utiliza un scurtator de URL atunci c\u00e2nd construi\u021bi backlink-uri.<\/p>\n\n\n\n<p>Un serviciu de scurtare URL este un instrument care permite utilizatorilor s\u0103 scurteze link-uri lungi \u00een URL-uri mai scurte, mai u\u0219or de gestionat. Aceste URL-uri scurtate sunt adesea utilizate pentru a partaja link-uri pe re\u021belele sociale sau \u00een mesagerie <a href=\"https:\/\/seo.london\/ro\/seo-pentru-aplicatii\/\">aplica\u021bii<\/a>, unde spa\u021biul este limitat. <\/p>\n\n\n\n<p>Cu toate acestea, ele pot avea, de asemenea, un impact asupra optimiz\u0103rii pentru motoarele de c\u0103utare (SEO). Atunci c\u00e2nd o adres\u0103 URL scurtat\u0103 este partajat\u0103 \u0219i se face clic pe ea, utilizatorul este redirec\u021bionat c\u0103tre adresa URL original\u0103, mai lung\u0103. Acest lucru <a href=\"https:\/\/seo.london\/ro\/angajarea-unui-consultant-in-redirectionare\/\">redirec\u021bionare<\/a> poate afecta modul \u00een care algoritmii motoarelor de c\u0103utare v\u0103d \u0219i <a href=\"https:\/\/seo.london\/ro\/cum-imi-verific-clasamentul-seo\/\">rang<\/a> pagina original\u0103. <\/p>\n\n\n\n<p>Este important s\u0103 lua\u021bi \u00een considerare utilizarea unui serviciu de scurtare a URL-urilor \u0219i impactul poten\u021bial al acestuia asupra SEO atunci c\u00e2nd partaja\u021bi link-uri online.<\/p>\n\n\n\n<p>\u00cen timp ce scurtatoarele de URL-uri pot fi convenabile pentru a partaja link-uri, exist\u0103, de asemenea, poten\u021bialele <a href=\"https:\/\/seo.london\/ro\/rau-pentru-seo\/\">negativ<\/a> Beneficiile SEO de luat \u00een considerare. Este posibil ca unele servicii de scurtare a leg\u0103turilor s\u0103 nu fie respectate de motoarele de c\u0103utare, iar utilizarea unui URL scurt de la unul dintre aceste servicii ar putea afecta clasamentul paginii originale. \u00cen plus, URL-urile scurte pot fi uneori lipsite de atractivitatea estetic\u0103 a unui URL mai descriptiv \u0219i mai lung. <\/p>\n\n\n\n<p>Acest lucru poate fi valabil \u00een special pentru linkurile de marc\u0103, care pot fi mai eficiente atunci c\u00e2nd includ numele companiei <a href=\"https:\/\/seo.london\/ro\/mentiuni-de-marca-seo\/\">marca<\/a> sau produs. Din aceste motive, ar fi recomandabil s\u0103 utiliza\u021bi un serviciu de scurtare a URL-ului care s\u0103 fie compatibil cu SEO atunci c\u00e2nd este posibil. <\/p>\n\n\n\n<p>Acest tip de serviciu poate ajuta la asigurarea c\u0103 URL-urile scurte <a href=\"https:\/\/seo.london\/ro\/link-building-cum-ce-face-donts\/\">do<\/a> s\u0103 nu aib\u0103 un impact negativ asupra clasamentului paginii originale \u0219i s\u0103 men\u021bin\u0103 un nivel de atractivitate estetic\u0103.<\/p>\n\n\n\n<p>Scurt\u0103toarele de URL-uri pot fi un instrument util pentru <a href=\"https:\/\/seo.london\/ro\/sfaturi-de-marketing-de-continut-pentru-a-va-imbunatati-seo\/\">marketing de con\u021binut<\/a> deoarece permit comercian\u021bilor s\u0103 partajeze link-uri \u00eentr-o form\u0103 concis\u0103 \u0219i u\u0219or de digerat <a href=\"https:\/\/seo.london\/ro\/formatul-articolului-si-structura-articolului\/\">format<\/a>. Cu toate acestea, este important s\u0103 alege\u021bi un furnizor de renume atunci c\u00e2nd selecta\u021bi un serviciu de scurtare URL.<\/p>\n\n\n\n<p>Exist\u0103 multe prescurtare de URL-uri disponibile \u0219i nu toate sunt create la fel. Este posibil ca unele s\u0103 nu fie la fel de fiabile ca altele sau s\u0103 nu ofere acela\u0219i nivel de securitate. Utiliz\u00e2nd un furnizor de renume, comercian\u021bii pot fi siguri c\u0103 URL-urile lor scurte vor redirec\u021biona utilizatorii c\u0103tre site-ul web dorit. <a href=\"https:\/\/seo.london\/ro\/seo-local-fara-adresa-fizica\/\">adresa<\/a> \u0219i nu site-uri poten\u021bial d\u0103un\u0103toare. \u00cen plus, multe servicii de prescurtare a URL-urilor permit utilizatorilor s\u0103 creeze URL-uri scurte personalizate, ceea ce poate fi o caracteristic\u0103 util\u0103 \u00een scopuri de branding. <\/p>\n\n\n\n<p>Prin crearea unor URL-uri scurte, concise \u0219i memorabile, comercian\u021bii pot facilita accesul \u0219i partajarea utilizatorilor. <a href=\"https:\/\/seo.london\/ro\/marketing-de-continut-servicii-seo\/\">con\u021binut<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ce este con\u021binutul optimizat SEO? Con\u021binutul SEO este orice con\u021binut modificat, actualizat \u0219i optimizat \u00een mod special \u00een conformitate cu cerin\u021bele SEO.  <\/p>","protected":false},"author":6,"featured_media":9501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>URL Shortener SEO. Does Short URLs Affect SEO? - SEO.London<\/title>\n<meta name=\"description\" content=\"Shortening URLs may be helpful in several situations. The appearance of ordinary, unshortened links might often be unappealing. Find more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does URL Shortening Affect SEO or not? - SEO.London\" \/>\n<meta property=\"og:description\" content=\"While you can always build backlinks directly to your website, an alternative method is to run them through a URL shortener.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/ro\/scurtarea-url-ului-afecteaza-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-19T23:53:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-29T00:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/02\/Does-URL-Shortening-Affect-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1782\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Does URL Shortening Affect SEO or not? - SEO.London\" \/>\n<meta name=\"twitter:description\" content=\"While you can always build backlinks directly to your website, an alternative method is to run them through a URL shortener.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/02\/Does-URL-Shortening-Affect-SEO.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"URL Shortener SEO. 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