{"id":16727,"date":"2022-02-15T14:34:10","date_gmt":"2022-02-15T14:34:10","guid":{"rendered":"https:\/\/seo.london\/?p=16727"},"modified":"2022-12-28T09:48:13","modified_gmt":"2022-12-28T09:48:13","slug":"cum-sa-faci-cercetare-de-cuvinte-cheie-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/ro\/cum-sa-faci-cercetare-de-cuvinte-cheie-seo\/","title":{"rendered":"Cum s\u0103 faci SEO Keyword Research"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Clasarea paginilor dvs. web pe <a href=\"https:\/\/seo.london\/ro\/cum-sa-efectuati-o-cautare-avansata-in-google\/\">c\u0103utare<\/a> rezultate implic\u0103 mai multe <a href=\"https:\/\/seo.london\/ro\/lacune-de-continut-2\/\">on-page SEO<\/a> tehnici. Bun <a href=\"https:\/\/seo.london\/ro\/cum-sa-scrii-continut-optimizat-seo\/\">con\u021binut de calitate<\/a> este de o importan\u021b\u0103 capital\u0103 \u00een <a href=\"https:\/\/seo.london\/ro\/\">SEO<\/a>. De asemenea, cunoa\u0219terea <a href=\"https:\/\/seo.london\/ro\/escorta-seo-serviciu\/\">care<\/a> cuvinte cheie s\u0103 atrag\u0103 un interes maxim este foarte important. Optimizatorii de motoare de c\u0103utare fac <a href=\"https:\/\/seo.london\/ro\/ce-sunt-meta-cuvinte-cheie\/\">cuv\u00e2nt cheie<\/a> <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/cuvant-cheie-cercetare-in-seo\/\">cercetare<\/a> \u00eenainte de a crea <a href=\"https:\/\/seo.london\/ro\/marketing-de-continut-servicii-seo\/\">con\u021binut<\/a>. Con\u021binutul textului, \u00een general, va <a href=\"https:\/\/seo.london\/ro\/cum-imi-verific-clasamentul-seo\/\">rang<\/a> mai bine cu un cuv\u00e2nt cheie <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/cuvant-cheie-densitate-in-seu\/\">densitate<\/a> din 2 - 5%. Pentru a identifica corect cuvintele cheie pe care trebuie s\u0103 le viza\u021bi, <a href=\"https:\/\/seo.london\/ro\/pot-invata-seo-pe-cont-propriu\/\">\u00eenva\u021b\u0103<\/a> cum se face <a href=\"https:\/\/seo.london\/ro\/cum-sa-utilizati-semrush-pentru-cercetarea-cuvintelor-cheie\/\">cercetarea cuvintelor cheie<\/a> corect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cercetarea cuvintelor cheie se face pentru a identifica ce c\u0103ut\u0103ri specifice ar trebui s\u0103 viza\u021bi pentru articolul dumneavoastr\u0103. Aceasta v\u0103 va oferi informa\u021bii detaliate despre cuvintele cheie conexe care pot stimula relevan\u021ba con\u021binutului dvs. De asemenea, v\u0103 va permite s\u0103 prezice\u021bi <a href=\"https:\/\/seo.london\/ro\/link-building-cum-ce-face-donts\/\">ce<\/a> tipul de trafic la care v\u0103 pute\u021bi a\u0219tepta pentru con\u021binutul dvs. \u00een func\u021bie de clasamentul de c\u0103utare pe care reu\u0219i\u021bi s\u0103 \u00eel ob\u021bine\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-topics-and-categories-do-you-target\"><\/span><strong>Ce subiecte \u0219i categorii viza\u021bi?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Comuta\u021bi tabelul de con\u021binut\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/ro\/cum-sa-faci-cercetare-de-cuvinte-cheie-seo\/#what-topics-and-categories-do-you-target\" title=\"Ce subiecte \u0219i categorii viza\u021bi?\">Ce subiecte \u0219i categorii viza\u021bi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/ro\/cum-sa-faci-cercetare-de-cuvinte-cheie-seo\/#long-tail-keywords\" title=\"Cuvinte cheie cu coad\u0103 lung\u0103\">Cuvinte cheie cu coad\u0103 lung\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/ro\/cum-sa-faci-cercetare-de-cuvinte-cheie-seo\/#keyword-research-tools\" title=\"Instrumente de cercetare a cuvintelor cheie\">Instrumente de cercetare a cuvintelor cheie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/ro\/cum-sa-faci-cercetare-de-cuvinte-cheie-seo\/#doing-keyword-research-using-google-keyword-planner\" title=\"Efectuarea cercet\u0103rii cuvintelor cheie folosind Google Keyword Planner\">Efectuarea cercet\u0103rii cuvintelor cheie folosind Google Keyword Planner<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Ca prim pas \u00een cercetarea cuvintelor cheie, trebuie s\u0103 enumera\u021bi subiectele site-ului dumneavoastr\u0103. Acest lucru nu necesit\u0103 neap\u0103rat un instrument de cercetare a cuvintelor cheie. Dac\u0103 site-ul dvs. se refer\u0103 la gadgeturi, recenzii etc., unele cuvinte-cheie de subiect pot fi: \"recenzii smartphone\", \"Android\", \"iPhone\", \"gadgeturi inteligente\", \"ultimele <a href=\"https:\/\/seo.london\/ro\/seo-pentru-aplicatii\/\">aplica\u021bii<\/a>,\" etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O modalitate u\u0219oar\u0103 de a g\u0103si aceste cuvinte cheie este s\u0103 v\u0103 uita\u021bi la categoriile \u0219i la elementele de meniu de pe site-ul dvs. <a href=\"https:\/\/seo.london\/ro\/instrumente-de-analiza-a-concurentilor\/\">concurs<\/a>. \u00cen pasul urm\u0103tor, trebuie s\u0103 g\u0103si\u021bi c\u00e2teva cuvinte-cheie cu coad\u0103 lung\u0103 pe care le pute\u021bi clasifica \u00een cadrul fiec\u0103ruia dintre aceste subiecte. Pentru a g\u0103si aceste cuvinte cheie cu coad\u0103 lung\u0103, pute\u021bi utiliza un instrument precum Google AdWords Keyword Planner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"long-tail-keywords\"><\/span><strong>Cuvinte cheie cu coad\u0103 lung\u0103<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen zilele noastre, majoritatea site-urilor se str\u0103duiesc s\u0103 se claseze pentru cuvinte cheie cu coad\u0103 lung\u0103, care con\u021bin trei sau mai multe cuvinte. Aceste cuvinte cheie tind s\u0103 fie foarte specifice \u0219i direc\u021bionate. Acesta este motivul pentru care astfel de cuvinte cheie ofer\u0103, \u00een general, oportunitatea de a oferi vizitatorilor dumneavoastr\u0103 un con\u021binut concentrat. De asemenea, aceste cuvinte cheie v\u0103 permit s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi calitatea de utilizator a site-ului dvs. <a href=\"https:\/\/seo.london\/ro\/ce-sunt-semnalele-de-experienta-a-paginii\/\">experien\u021b\u0103<\/a>, <a href=\"https:\/\/seo.london\/ro\/de-ce-trebuie-sa-intelegeti-rata-de-respingere-a-site-ului-dvs\/\">rata de respingere<\/a>, \u0219i timpul petrecut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cercetarea cuvintelor cheie se face \u00een primul r\u00e2nd pentru a identifica cuvintele cheie cu coad\u0103 lung\u0103 care vor \u00eembun\u0103t\u0103\u021bi traficul. \u00centr-o singur\u0103 bucat\u0103 de con\u021binut, pute\u021bi viza unul sau dou\u0103 cuvinte cheie cu coad\u0103 lung\u0103. Motoarele de c\u0103utare, \u00een general, vor afi\u0219a automat pagina \u0219i pentru alte cuvinte cheie relevante cu coad\u0103 lung\u0103. Pe baza volumului de trafic pe care \u00eel prime\u0219te pagina \u0219i a timpului pe care un utilizator \u00eel petrece pe pagin\u0103, motoarele de c\u0103utare vor restr\u00e2nge aria de c\u0103utare pentru care cuv\u00e2nt cheie long-tail pagina este cea mai relevant\u0103 \u0219i o vor clasifica \u00een mod constant pentru acel cuv\u00e2nt cheie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"keyword-research-tools\"><\/span><strong>Instrumente de cercetare a cuvintelor cheie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 o serie de instrumente de cercetare a cuvintelor cheie disponibile pe pia\u021b\u0103 \u00een prezent pentru a g\u0103si cuvinte cheie bune cu coad\u0103 lung\u0103. Unele foarte populare sunt mai jos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Google AdWords Keyword Planner: <\/strong>Aceasta este o parte a Google AdWords. V\u0103 permite s\u0103 crea\u021bi planuri de cuvinte cheie pentru campaniile dvs. de anun\u021buri de c\u0103utare. Ofer\u0103 detalii despre num\u0103rul de c\u0103ut\u0103ri pentru fiecare cuv\u00e2nt cheie, despre concuren\u021b\u0103, <a href=\"https:\/\/seo.london\/ro\/cat-de-mult-costa-seo-in-marea-britanie\/\">cost<\/a> de publicitate, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. KWFinder:<\/strong> KWFinder este un instrument excelent de cercetare a cuvintelor cheie, care v\u0103 permite s\u0103 descoperi\u021bi cuvinte cheie de lung\u0103 durat\u0103 cu concuren\u021b\u0103 sc\u0103zut\u0103. Acesta ofer\u0103 tendin\u021ba, costul pe clic, <a href=\"https:\/\/seo.london\/ro\/cum-sa-gasiti-cuvinte-cheie-cu-volum-mare-si-concurenta-scazuta\/\">volumul de c\u0103utare<\/a>, precum \u0219i dificultatea de a se clasifica pentru cuv\u00e2ntul cheie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Moz Keyword Explorer:<\/strong> Moz Keyword Explorer este un instrument popular creat de firma de SEO \u0219i SEM Moz. Are o interfa\u021b\u0103 de utilizator intuitiv\u0103. Moz Keyword Explorer v\u0103 permite s\u0103 identifica\u021bi un num\u0103r mare de cuvinte cheie \u0219i s\u0103 le sorta\u021bi pe baza volumului de c\u0103utare, a dificult\u0103\u021bii, a oportunit\u0103\u021bii de clasare, a priorit\u0103\u021bii etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"doing-keyword-research-using-google-keyword-planner\"><\/span><strong>Efectuarea cercet\u0103rii cuvintelor cheie folosind Google Keyword Planner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acum, haide\u021bi s\u0103 vedem cum pute\u021bi face cercetarea cuvintelor cheie folosind cel mai popular instrument - Google Keyword Planner. <a href=\"https:\/\/seo.london\/ro\/analiza-fisierelor-jurnal-si-seo\/\">Jurnal<\/a> intra\u021bi \u00een Google AdWords \u0219i naviga\u021bi \u00een Keyword Planner (Tools-&gt;Keyword Planner). Keyword Planner ofer\u0103 trei modalit\u0103\u021bi de a c\u0103uta cuvinte cheie: folosind o fraz\u0103 sau o fraz\u0103 dvs. <a href=\"https:\/\/seo.london\/ro\/ce-sunt-paginile-de-destinatie-si-de-ce-sunt-ele-importante\/\">pagina de destina\u021bie<\/a> URL, folosind o list\u0103 de cuvinte cheie sau prin multiplicarea a dou\u0103 liste de cuvinte cheie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen prima metod\u0103, da\u021bi click pe \"C\u0103uta\u021bi cuvinte cheie noi folosind o fraz\u0103, un site web sau o categorie\" \u0219i introduce\u021bi c\u00e2teva cuvinte cheie descriptive relevante pentru <a href=\"https:\/\/seo.london\/ro\/de-ce-afacerea-mea-nu-apare-pe-google-maps\/\">afaceri<\/a>. Op\u021bional, selecta\u021bi categoria site-ului web. Face\u021bi clic pe \"Get ideas\" \u0219i ve\u021bi primi o list\u0103 de cuvinte cheie. <a href=\"https:\/\/seo.london\/ro\/cum-sa-gasesti-idei-pentru-blog\/\">idei<\/a> pe baza datelor Google privind volumul de c\u0103ut\u0103ri. Lista ofer\u0103 detalii privind c\u0103ut\u0103rile lunare pentru fiecare cuv\u00e2nt cheie, concuren\u021ba \u0219i costul estimat pe click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A doua op\u021biune pentru a ob\u021bine lista de cuvinte cheie este \"Ob\u021bine\u021bi datele privind volumul de c\u0103utare \u0219i <a href=\"https:\/\/seo.london\/ro\/cum-sa-utilizati-google-trend-pentru-a-gasi-cuvinte-cheie\/\">tendin\u021be<\/a>.\" Aici, pute\u021bi introduce un num\u0103r de cuvinte cheie, unul pe r\u00e2nd sau separate prin virgul\u0103. De asemenea, pute\u021bi \u00eenc\u0103rca o list\u0103 separat\u0103 prin virgul\u0103 pentru a ob\u021bine sugestii. La trimitere, Google v\u0103 va oferi o list\u0103 de cuvinte cheie sugerate. A treia op\u021biune pentru cercetarea cuvintelor cheie este \"Multiplica\u021bi listele de cuvinte cheie pentru a ob\u021bine cuvinte cheie noi\". Aici, trebuie s\u0103 introduce\u021bi dou\u0103 liste de cuvinte cheie, iar Google genereaz\u0103 cuvinte cheie relevante prin \u00eencorporarea cuvintelor din ambele liste. Deoarece Keyword Planner ofer\u0103 informa\u021bii at\u00e2t de exhaustive despre fiecare cuv\u00e2nt cheie, este foarte util pentru optimizarea con\u021binutului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odat\u0103 ce a\u021bi ob\u021binut cuvintele cheie pentru care dori\u021bi s\u0103 le optimiza\u021bi, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 con\u021binutul este relevant pentru cuv\u00e2ntul cheie selectat. De exemplu, un <a href=\"https:\/\/seo.london\/ro\/comentarii-seo-locale\/\">revizuire<\/a> a smartphone-ului Galaxy Note 8 nu ar trebui s\u0103 vizeze cuv\u00e2ntul cheie \"cump\u0103ra\u021bi cel mai recent dispozitiv iOS\". Asigura\u021bi-v\u0103 c\u0103 cuv\u00e2ntul-cheie selectat apare pe con\u021binut \u00een pozi\u021bii cheie - la pozi\u021biile cheie -, respectiv <a href=\"https:\/\/seo.london\/ro\/titlul-paginii-seo\/\">titlu<\/a> al articolului, primul paragraf, etichetele de titlu, ultimul paragraf etc. De asemenea, asigura\u021bi o densitate aproximativ\u0103 a cuvintelor cheie de 2 - 5%. Acest lucru va asigura c\u0103 con\u021binutul dvs. r\u0103m\u00e2ne relevant \u0219i util pentru publicul \u021bint\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Clasarea paginilor dvs. web \u00een rezultatele c\u0103ut\u0103rilor implic\u0103 mai multe tehnici SEO on-page. Con\u021binutul de bun\u0103 calitate este extrem de important \u00een SEO. De asemenea, este foarte important s\u0103 \u0219ti\u021bi ce cuvinte-cheie atrag interesul maxim. Optimizatorii motoarelor de c\u0103utare fac cercet\u0103ri privind cuvintele-cheie \u00eenainte de a crea con\u021binut. Con\u021binutul text, \u00een general, se va clasa mai bine cu o densitate a cuvintelor cheie de 2 - 5%. \u00cen [...]<\/p>","protected":false},"author":6,"featured_media":16730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do SEO Keyword Research - SEO.London<\/title>\n<meta name=\"description\" content=\"Ranking your web pages on search results entails several on-page SEO techniques. Good quality content is paramount in SEO. Also, knowing which keywords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/ro\/cum-sa-faci-cercetare-de-cuvinte-cheie-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do SEO Keyword Research\" \/>\n<meta property=\"og:description\" content=\"Ranking your web pages on search results entails several on-page SEO techniques. Good quality content is paramount in SEO. Also, knowing which keywords\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/ro\/cum-sa-faci-cercetare-de-cuvinte-cheie-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-15T14:34:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T09:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/02\/How-to-Do-SEO-Keyword-Research.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cum s\u0103 faci SEO Keyword Research - SEO.London","description":"Pozi\u021bionarea paginilor dvs. web \u00een rezultatele c\u0103ut\u0103rilor implic\u0103 mai multe tehnici SEO on-page. Con\u021binutul de bun\u0103 calitate este esen\u021bial \u00een SEO. De asemenea, cunoa\u0219terea cuvintelor-cheie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/ro\/cum-sa-faci-cercetare-de-cuvinte-cheie-seo\/","og_locale":"ro_RO","og_type":"article","og_title":"How to Do SEO Keyword Research","og_description":"Ranking your web pages on search results entails several on-page SEO techniques. Good quality content is paramount in SEO. 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