{"id":13759,"date":"2021-03-20T11:11:28","date_gmt":"2021-03-20T11:11:28","guid":{"rendered":"https:\/\/seo.london\/?p=13759"},"modified":"2022-12-28T11:44:36","modified_gmt":"2022-12-28T11:44:36","slug":"cum-sa-aliniezi-seo-si-ux","status":"publish","type":"post","link":"https:\/\/seo.london\/ro\/cum-sa-aliniezi-seo-si-ux\/","title":{"rendered":"Cum s\u0103 aliniezi SEO \u0219i UX"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/ro\/\">SEO<\/a> nu este \u00een \u00eentregime despre <a href=\"https:\/\/seo.london\/ro\/link-building-cum-ce-face-donts\/\">ce<\/a> obi\u0219nuia s\u0103 fie. Pe vremuri, era suficient s\u0103 v\u0103 umple\u021bi pagina cu cuvinte cheie, s\u0103 ob\u021bine\u021bi c\u00e2teva linkuri \u0219i a\u021bi fi terminat. \u00cen zilele noastre, exist\u0103 o mul\u021bime de al\u021bi factori de luat \u00een considerare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prima actualizare care a zguduit cu adev\u0103rat modul \u00een care func\u021bioneaz\u0103 algoritmul a fost Google Panda din 2011. A fost descoperirea care i-a f\u0103cut pe scriitori s\u0103 se concentreze mai mult asupra calit\u0103\u021bii <a href=\"https:\/\/seo.london\/ro\/cum-sa-scrieti-blog-optimizat-seo\/\">scriere<\/a> \u00een loc de cuvinte-cheie. \u00cen continuare, \u00een 2013 <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/google-hummingbird\/\">Colibri<\/a> actualizare a schimbat abordarea prin introducerea unei abord\u0103ri semantice <a href=\"https:\/\/seo.london\/ro\/cum-sa-efectuati-o-cautare-avansata-in-google\/\">c\u0103utare<\/a>. Google E-A-T a fost un alt exemplu care ne-a f\u0103cut s\u0103 ne concentr\u0103m mai mult pe expertiz\u0103, <a href=\"https:\/\/seo.london\/ro\/cum-sa-gasiti-autoritatea-domeniului\/\">autoritate<\/a>, \u0219i \u00eencredere. Securitatea, credibilitatea \u0219i autoritatea au ocupat un loc central.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urm\u0103torul lucru important sunt a\u0219a-numitele <a href=\"https:\/\/seo.london\/ro\/ce-sunt-google-core-web-vitals\/\">Core Web Vitals<\/a>. Google are planuri de a face din UX un factor de clasificare \u0219i mai important prin m\u0103surarea paginii Google. <a href=\"https:\/\/seo.london\/ro\/ce-sunt-semnalele-de-experienta-a-paginii\/\">Experien\u021b\u0103<\/a> Semnal (prietenie cu mobilul, HTTPS, navigare sigur\u0103), Cel mai mare punct de con\u021binut, \u00cent\u00e2rziere la prima intrare \u0219i Deplasare cumulativ\u0103 a aspectului. Acest lucru va deveni realitate \u00een luna mai 2021, iar speciali\u0219tii SEO estimeaz\u0103 c\u0103 aceasta va fi una dintre cele mai importante schimb\u0103ri de p\u00e2n\u0103 acum. Toate aceste actualiz\u0103ri afecteaz\u0103 alinierea <a href=\"https:\/\/miloszkrasinski.com\/ux-vs-seo\/\">UX \u0219i SEO<\/a>.<\/span><\/p>\n<div class=\"lyte-wrapper fourthree\" title=\"Cum s\u0103 aliniezi SEO \u0219i UX\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_BPJUIkU2b28\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/BPJUIkU2b28\" \/><meta itemprop=\"duration\" content=\"PT8M39S\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-27T23:15:43Z\" \/><\/div><div id=\"lyte_BPJUIkU2b28\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Cum s\u0103 aliniezi SEO \u0219i UX<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/BPJUIkU2b28\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2F0.jpg\" alt=\"Cum s\u0103 aliniezi SEO \u0219i UX\" width=\"420\" height=\"295\" \/><br \/>Urm\u0103ri\u021bi acest videoclip pe YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Visit: http:\/\/seo.london\/?utm_source=youtube&amp;utm_medium=referral&amp;utm_campaign=lukaszzelezny&amp;utm_term=howtoalign&amp;utm_content=howtoalign I am a London SEO professional with over 15 years of experience. A UK Search Awards judge, and a former director of organic performance at ZPG (uSwitch.com, Zoopla.co.uk, and Prime Location). Currently running SEO.London consultancy\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-ux-and-seo-and-how-they-affect-each-other\"><\/span><span style=\"font-weight: 400;\">Ce sunt UX \u0219i SEO \u0219i cum se influen\u021beaz\u0103 reciproc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Comuta\u021bi tabelul de con\u021binut\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/ro\/cum-sa-aliniezi-seo-si-ux\/#what-are-ux-and-seo-and-how-they-affect-each-other\" title=\"Ce sunt UX \u0219i SEO \u0219i cum se influen\u021beaz\u0103 reciproc\">Ce sunt UX \u0219i SEO \u0219i cum se influen\u021beaz\u0103 reciproc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/ro\/cum-sa-aliniezi-seo-si-ux\/#possible-challenges\" title=\"Provoc\u0103ri posibile\">Provoc\u0103ri posibile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/ro\/cum-sa-aliniezi-seo-si-ux\/#arranging-the-perfect-marriage-of-ux-and-seo\" title=\"Aranjarea c\u0103s\u0103toriei perfecte \u00eentre UX \u0219i SEO\">Aranjarea c\u0103s\u0103toriei perfecte \u00eentre UX \u0219i SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/ro\/cum-sa-aliniezi-seo-si-ux\/#future-trends\" title=\"Tendin\u021be viitoare\">Tendin\u021be viitoare<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">UX sau User Experience (experien\u021ba utilizatorului) const\u0103 \u00een modul \u00een care se simte vizitatorul \u0219i \u00een ceea ce face atunci c\u00e2nd intr\u0103 pe site-ul dumneavoastr\u0103. Acest lucru include comportamentul lor, <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/seo-cat-timp\/\">c\u00e2t timp<\/a> c\u00e2t timp r\u0103m\u00e2n, pe ce linkuri dau click \u0219i care este percep\u021bia general\u0103 a site-ului dumneavoastr\u0103. A\u0219a cum sugereaz\u0103 \u0219i numele, punctul central al UX este utilizatorul final.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO este un pic diferit. Scopul s\u0103u principal este de a oferi indica\u021bii adecvate pentru ca un utilizator s\u0103 g\u0103seasc\u0103 site-ul dvs. prin intermediul unui motor de c\u0103utare. Ceea ce se \u00eent\u00e2mpl\u0103 \u00een continuare nu mai este o preocupare a SEO. Principala diferen\u021b\u0103 const\u0103 \u00een faptul c\u0103 crawlerele nu percep site-ul web \u00een acela\u0219i mod \u00een care o fac oamenii. <a href=\"https:\/\/seo.london\/ro\/cum-sa-blocati-robotii-cu-robots-txt\/\">Bots<\/a> se concentreaz\u0103 asupra codului surs\u0103; utilizatorii se concentreaz\u0103 asupra elementelor vizuale \u0219i <a href=\"https:\/\/seo.london\/ro\/marketing-de-continut-servicii-seo\/\">con\u021binut<\/a>. SEO se refer\u0103 mai mult la satisfacerea motorului de c\u0103utare dec\u00e2t a oamenilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un echilibru corect \u00eentre cele dou\u0103 este esen\u021bial pentru succesul site-ului dumneavoastr\u0103. Ce conteaz\u0103 dac\u0103 oamenii pot g\u0103si cu u\u0219urin\u021b\u0103 site-ul dvs. web dac\u0103 pleac\u0103 imediat din cauza designului \u0219i con\u021binutului slab? Acesta este locul \u00een care UX \u0219i SEO se intersecteaz\u0103. <a href=\"https:\/\/seo.london\/ro\/metrici-de-marketing-de-continut\/\">Metrici<\/a> cum ar fi <a href=\"https:\/\/seo.london\/ro\/ce-este-un-timp-de-sedere\/\">timp de \u0219edere<\/a> sunt dovada acestui lucru. Petra Odak, CMO la <\/span><a href=\"https:\/\/betterproposals.io\"><span style=\"font-weight: 400;\">Propuneri mai bune<\/span><\/a><span style=\"font-weight: 400;\"> comentarii suplimentare: <\/span><i><span style=\"font-weight: 400;\">\"UX are un efect imediat asupra SEO. Experien\u021ba utilizatorului reprezint\u0103 modul \u00een care un vizitator interac\u021bioneaz\u0103 cu site-ul dvs. web. Unul dintre principalii factori de clasificare pentru Google (\u0219i pentru rezultatele altor motoare de c\u0103utare) este <a href=\"https:\/\/seo.london\/ro\/de-ce-trebuie-sa-intelegeti-rata-de-respingere-a-site-ului-dvs\/\">rata de respingere<\/a>, <a href=\"https:\/\/seo.london\/ro\/escorta-seo-serviciu\/\">care<\/a> este din nou legat\u0103 de UX. Cu alte cuvinte, dac\u0103 UX-ul dvs. este bun, \u00eenseamn\u0103 c\u0103 vizitatorilor le place con\u021binutul dvs. \u0219i c\u0103 acesta este valoros. Google interpreteaz\u0103 apoi acest lucru ca pe un semn c\u0103 pagina dvs. este bun\u0103 \u0219i o claseaz\u0103 mai sus. Pur \u0219i simplu, ave\u021bi nevoie de un UX excelent pentru a v\u0103 descurca bine cu SEO.\"<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Uneori, \u00eens\u0103, cei doi se pot r\u0103ni reciproc, ceea ce reprezint\u0103 o provocare.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"possible-challenges\"><\/span><span style=\"font-weight: 400;\">Provoc\u0103ri posibile<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">G\u0103sirea unui echilibru \u00eentre a scrie pentru motoarele de c\u0103utare \u0219i pentru oameni<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Scrierea pentru SEO \u0219i scrierea pentru UX urmeaz\u0103 principii diferite. \u00cen timp ce prima trebuie s\u0103 mul\u021bumeasc\u0103 motorul de c\u0103utare cu cuvinte cheie adecvate, <a href=\"https:\/\/seo.london\/ro\/cum-sa-utilizati-schema-pentru-seo\/\">schema<\/a>, rubrici, <a href=\"https:\/\/seo.london\/ro\/meta-description-title-tag-h1-pe-pagina-de-contact\/\">meta<\/a> etc., singurul scop al acestora din urm\u0103 este de a \u00eendeplini a\u0219tept\u0103rile utilizatorului. Acum, utilizarea cuvintelor cheie a\u0219a cum ar trebui s\u0103 o faci se poate \u00eent\u00e2mpla adesea s\u0103 fie dificil\u0103, f\u0103r\u0103 a sacrifica coeziunea con\u021binutului t\u0103u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagineaz\u0103-\u021bi c\u0103 prime\u0219ti <a href=\"https:\/\/seo.london\/ro\/ce-sunt-meta-cuvinte-cheie\/\">cuv\u00e2nt cheie<\/a> sugestii de la un software. Acestea sunt preluate din <a href=\"https:\/\/seo.london\/ro\/agentie-seo-londra\/\">top<\/a> 10 pagini care <a href=\"https:\/\/seo.london\/ro\/cum-imi-verific-clasamentul-seo\/\">rang<\/a> pentru o anumit\u0103 pagin\u0103. S-ar putea s\u0103 vi se sugereze versiuni gre\u0219ite ale unui cuv\u00e2nt cheie, deoarece astfel de cazuri au ap\u0103rut \u00een con\u021binutul concuren\u021bilor dvs. Ce ar trebui s\u0103 face\u021bi atunci? S\u0103 sacrifica\u021bi corectitudinea pentru o clasare mai bun\u0103? Aici va trebui s\u0103 g\u0103si\u021bi echilibrul perfect. Totu\u0219i, o bun\u0103 regul\u0103 de baz\u0103 este c\u0103 utilizatorul este pe primul loc.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Men\u021binerea bugetului pentru a satisface at\u00e2t<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At\u00e2t SEO, c\u00e2t \u0219i designul UX se pot dovedi a fi aventuri costisitoare. \u00cen timp ce SEO este mai mult o cheltuial\u0103 pe termen lung, UX este \u00een mare parte o plat\u0103 unic\u0103. Cu toate acestea, g\u0103sirea unui echilibru \u00een <a href=\"https:\/\/seo.london\/ro\/cum-sa-faci-seo-pe-un-buget-pentru-un-site-de-continut\/\">buget<\/a> pentru SEO \u0219i UX design <a href=\"https:\/\/seo.london\/ro\/eforturile-de-marketing-online\/\">eforturi<\/a> este esen\u021bial\u0103. Un SEO subfinan\u021bat v\u0103 poate aduce rezultate zero, irosindu-v\u0103 complet <a href=\"https:\/\/seo.london\/ro\/seo-pentru-servicii-financiare\/\">bani<\/a>, \u00eentruc\u00e2t <a href=\"https:\/\/seo.london\/ro\/rau-pentru-seo\/\">r\u0103u<\/a> UX va respinge pur \u0219i simplu vizitatorii de pe site-ul dvs. web. Din acest motiv, va trebui s\u0103 v\u0103 asigura\u021bi c\u0103 ambele campanii sunt eficiente din punct de vedere al costurilor.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Probleme de navigare<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Desigur, leg\u0103turile interne sunt importante, dar utilizarea lor excesiv\u0103 face ca interfa\u021ba s\u0103 arate pur \u0219i simplu r\u0103u \u0219i dezordonat\u0103. De\u0219i este minunat s\u0103 la\u0219i utilizatorul s\u0103 se deplaseze liber \u00een jurul paginii \u00eentr-un mod intuitiv, dac\u0103 exagerezi nu faci dec\u00e2t s\u0103 creezi o dezordine mai mare, f\u0103c\u00e2nd \u00een realitate mai dificil\u0103 navigarea pe tot site-ul.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Probleme de suport tehnic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Neel Vithlani, digital <a href=\"https:\/\/seo.london\/ro\/ce-face-un-specialist-in-marketing-digital\/\">marketer<\/a> de <\/span><a href=\"https:\/\/www.orderhive.com\/\"><span style=\"font-weight: 400;\">Orderhive<\/span><\/a><span style=\"font-weight: 400;\"> consider\u0103 c\u0103 problemele de suport tehnic reprezint\u0103 una dintre cauzele conflictului dintre UX \u0219i SEO: <\/span><i><span style=\"font-weight: 400;\">\"Acum, motivul pentru care mul\u021bi oameni \u00eei consider\u0103 pe am\u00e2ndoi du\u0219mani este, probabil, faptul c\u0103 suportul tehnic lipse\u0219te \u00een multe cazuri. De exemplu, Google <a href=\"https:\/\/seo.london\/ro\/ce-este-amp-seo\/\">AMP<\/a> asigur\u0103 un nivel foarte elementar <a href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/\">analiz\u0103<\/a> date, \u00een ciuda faptului c\u0103 este extrem de u\u0219or de utilizat. Nu este prietenos nici pentru reclame. Astfel, putem \u00een\u021belege c\u0103 problema const\u0103 \u00een suportul tehnic \u0219i \u00een adoptarea pe pia\u021b\u0103.<\/span><\/i><span style=\"font-weight: 400;\">\" El men\u021bioneaz\u0103, de asemenea, e-mailurile: <\/span><i><span style=\"font-weight: 400;\">\"De zeci de ani, e-mailurile se confrunt\u0103 cu lipsa de suport tehnic, iar recentele actualiz\u0103ri au avut un mare impact asupra UX.\"<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"arranging-the-perfect-marriage-of-ux-and-seo\"><\/span><span style=\"font-weight: 400;\">Aranjarea c\u0103s\u0103toriei perfecte \u00eentre UX \u0219i SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Exist\u0103 c\u00e2teva probleme pe care va trebui s\u0103 le rezolva\u021bi, a\u0219a c\u0103 iat\u0103 c\u00e2teva sfaturi pentru a face ca \u00eentreaga \u00eencercare de SEO \u0219i UX s\u0103 func\u021bioneze.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stabilirea unei culturi de colaborare \u00eentre departamente<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cei care se ocup\u0103 de SEO \u0219i cei care se ocup\u0103 de UX respect\u0103 principii diferite. Ajustarea acestor dou\u0103 departamente \u0219i \u00eencurajarea colabor\u0103rii \u0219i a unei comunic\u0103ri eficiente ar trebui s\u0103 fie primul pas. William Cannon, CEO al <\/span><a href=\"https:\/\/signaturely.com\"><span style=\"font-weight: 400;\">Semn\u0103tura<\/span><\/a><span style=\"font-weight: 400;\"> este de acord:<\/span><i><span style=\"font-weight: 400;\"> \"\u00cencepe\u021bi prin a\u0219eza\u021bi unit\u0103\u021bile SEO \u0219i UX \u00een str\u00e2ns\u0103 leg\u0103tur\u0103 (presupun\u00e2nd c\u0103 ave\u021bi ambele discipline sub acela\u0219i acoperi\u0219). Experiment\u00e2nd aceea\u0219i atmosfer\u0103 de lucru, o rela\u021bie de concuren\u021b\u0103 poate deveni, de multe ori, una de colaborare, mai ales dac\u0103 ambele echipe sunt conectate \u00een proiecte web concomitent \u00eenc\u0103 de la \u00eenceput.\"&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Cu toate acestea, acest lucru ar trebui f\u0103cut \u00eenainte de \u00eenceperea dezvolt\u0103rii proiectului. \u00cencercarea de a face acest lucru dup\u0103 ce \u00eencepe\u021bi sarcinile este complet inutil\u0103. Unele probleme de comunicare ar putea ap\u0103rea \u00een timpul etapei de produc\u021bie, iar dumneavoastr\u0103 ve\u021bi r\u0103m\u00e2ne cu partea scurt\u0103 a b\u0103\u021bului. William adaug\u0103 la subiect: <\/span><i><span style=\"font-weight: 400;\">\"Oper\u00e2nd \u00eempreun\u0103 \u00eenc\u0103 din etapele de planificare, ambele grupuri pot prezenta acumul\u0103ri dominante care pot duce proiectul dumneavoastr\u0103 \u00eentr-o pozi\u021bie uimitoare (\u0219i cu totul mai bun\u0103). De asemenea, \u00ee\u0219i vor \u00eensu\u0219i \u00een mod elevat proiectul prin faptul c\u0103 vor fi discutate \u0219i ad\u0103ugate la \u00eenceputul metodei.\"<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">\u00cen\u021belegerea inten\u021biei de c\u0103utare<\/span><\/h3>\n<p><a href=\"https:\/\/twitter.com\/debgotwired\/status\/1360589411021246476\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/debgotwired\/status\/1360589411021246476<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/ro\/intentia-de-cautare-101-un-ghid-pentru-incepatori\/\">Inten\u021bia de c\u0103utare<\/a> este motivul pentru care utilizatorii introduc o anumit\u0103 interogare \u00een bara de c\u0103utare. Acum, prioritatea dumneavoastr\u0103 ar trebui s\u0103 fie satisfacerea inten\u021biei utilizatorului. Va trebui s\u0103 cunoa\u0219te\u021bi caracteristicile fiec\u0103rui SERP, astfel \u00eenc\u00e2t s\u0103 nu \u00eencerca\u021bi s\u0103 v\u0103 clasifica\u021bi <a href=\"https:\/\/seo.london\/ro\/blogurile-sunt-bune-pentru-seo\/\">blog<\/a> printre <a href=\"https:\/\/seo.london\/ro\/servicii-seo-pentru-site-uri-de-comert-electronic-2\/\">eCommerce<\/a> sau <a href=\"https:\/\/seo.london\/ro\/seo-pentru-paginile-de-produse-ecommerce\/\">pagini de produse<\/a>. Acesta este pur \u0219i simplu un efort irosit \u0219i, de ce este posibil s\u0103 face\u021bi acest lucru, nu ve\u021bi \u00eendeplini a\u0219tept\u0103rile clien\u021bilor dvs. cu pagina dvs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u0103 zicem c\u0103 o persoan\u0103 introduce \"cump\u0103r\u0103 tocuri \u00eenalte\" \u00een Google. Inten\u021bia acesteia este de a cump\u0103ra tocuri \u00eenalte. Postarea dvs. de pe blog care se claseaz\u0103 acolo sus, al\u0103turi de alte site-uri de comer\u021b electronic, va genera, f\u0103r\u0103 \u00eendoial\u0103, pu\u021bine sau niciun click pentru dvs. Din moment ce nu a\u021bi satisf\u0103cut inten\u021bia, nu ve\u021bi c\u00e2\u0219tiga nimic, chiar dac\u0103 v\u0103 clasa\u021bi sus.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Concentrarea pe fragmente<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13764 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.30-1024x765.png\" alt=\"Cum s\u0103 aliniezi SEO \u0219i UX 1\" width=\"640\" height=\"478\"><\/p>\n<p><span style=\"font-weight: 400;\">Potrivit Ahrefs, generezi cu 31% mai mult trafic atunci c\u00e2nd ai un <a href=\"https:\/\/seo.london\/ro\/cum-sa-obtineti-un-featured-snippet\/\">featured snippet<\/a> \u00eentr-un SERP, \u00een compara\u021bie cu primul loc. Din acest motiv, va trebui s\u0103 face\u021bi ca snippet-urile dvs. s\u0103 ias\u0103 \u00een eviden\u021b\u0103, deoarece acestea ar trebui s\u0103 ofere r\u0103spunsul exact la \u00eentrebarea utilizatorului. Aici va trebui s\u0103 v\u0103 alinia\u021bi UX-ul \u0219i SEO-ul pentru a v\u0103 asigura c\u0103 ve\u021bi ob\u021bine snippet-ul \u0219i, \u00een al doilea r\u00e2nd, s\u0103 \u00eel face\u021bi s\u0103 poat\u0103 fi accesat \u0219i s\u0103 fie interesant.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Identificarea celui mai bun num\u0103r de cuvinte<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Concuren\u021bii dvs. ar trebui s\u0103 v\u0103 ofere un <a href=\"https:\/\/seo.london\/ro\/cum-sa-gasesti-idei-pentru-blog\/\">idee<\/a> ce tip de con\u021binut func\u021bioneaz\u0103 cel mai bine pentru publicul dumneavoastr\u0103. \u00cen timp ce con\u021binutul de tip long-form ar putea fi tentant, v\u0103z\u00e2nd c\u0103 pute\u021bi \u00eencadra mai multe cuvinte cheie long-tail, nu este \u00eentotdeauna cazul. Asigura\u021bi-v\u0103 c\u0103 v\u0103 compara\u021bi cu acestea pentru a afla care este inten\u021bia. Uneori, con\u021binutul de form\u0103 scurt\u0103 func\u021bioneaz\u0103 pur \u0219i simplu mult mai bine pentru conversii \u0219i trafic, dar acest lucru depinde exclusiv de subiect \u0219i de cuvintele cheie. Nu uita\u021bi c\u0103 toate r\u0103spunsurile la cum ar trebui s\u0103 fie pagina dvs. se afl\u0103 \u00een top 10 din SERP.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Furnizarea de r\u0103spunsuri rapide \u0219i concise<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vizitatorii dvs. au nevoie de r\u0103spunsuri; este foarte simplu. Acum, este \u00een regul\u0103 s\u0103 optezi pentru elemente vizuale sofisticate, de\u0219i dac\u0103 exagerezi s-ar putea s\u0103 d\u0103unezi modului \u00een care se comport\u0103 vizitatorul t\u0103u dup\u0103 ce intr\u0103 pe site. Un alt aspect al decor\u0103rii site-ului dvs. web este timpul de \u00eenc\u0103rcare. Cu c\u00e2t folosi\u021bi mai multe imagini \u0219i ornamente, cu at\u00e2t mai mult va cre\u0219te timpul de a\u0219teptare pentru vizitatorul dumneavoastr\u0103. Oamenii sunt ocupa\u021bi \u0219i nu au timp pentru astfel de lucruri - ei prefer\u0103 s\u0103 primeasc\u0103 un r\u0103spuns instantaneu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te SEO, Google consider\u0103 viteza de \u00eenc\u0103rcare a paginii ca fiind un factor de clasificare, a\u0219a c\u0103 \u00eembun\u0103t\u0103\u021birea acesteia v\u0103 va ajuta s\u0103 v\u0103 pozi\u021biona\u021bi mai sus.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimizarea dispozitivelor multiple<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Din septembrie 2020, Google folose\u0219te mobile-first <a href=\"https:\/\/seo.london\/ro\/cum-sa-faceti-google-sa-va-indexeze-site-ul-mai-rapid\/\">indexare<\/a> pentru toate site-urile web. Acest lucru \u00eenseamn\u0103 c\u0103 crawlerul acord\u0103 prioritate versiunii mobile a site-ului dvs. web pentru clasificare \u0219i indexare. Optimizarea corect\u0103 a site-ului dvs. web pentru mobil este \u00een prezent esen\u021bial\u0103 at\u00e2t pentru eforturile dvs. de SEO, c\u00e2t \u0219i pentru cele de UX. Mai mult de 50% din <a href=\"https:\/\/seo.london\/ro\/seo-pentru-companii-it\/\">internet<\/a> locuitori sunt pe dispozitive mobile, ceea ce reprezint\u0103 un motiv \u00een plus pentru a optimiza imediat pentru mobil.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Navigare corect\u0103<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">De\u0219i o mul\u021bime de op\u021biuni pentru a v\u0103 deplasa pe site-ul dvs. web pare o idee bun\u0103, aceasta ar putea fi derutant\u0103 pentru utilizator. Din nou, ar putea fi tentant s\u0103 face\u021bi c\u00e2t mai multe leg\u0103turi interne, de\u0219i acest lucru poate fi \u00een detrimentul UX-ului. Meniurile dvs. ar trebui s\u0103 fie clar conturate, iar calea pe care o parcurge vizitatorul dvs. trebuie s\u0103 fie eviden\u021biat\u0103.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sitemaps<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13763 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-1024x563.png\" alt=\"Cum s\u0103 aliniezi SEO \u0219i UX 2\" width=\"640\" height=\"352\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-1024x563.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-300x165.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-768x422.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37.png 1310w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sitemaps sunt un fel de planuri care enumer\u0103 paginile site-ului dumneavoastr\u0103. \u00cen timp ce sitemaps pentru motoarele de c\u0103utare \u0219i pentru utilizatori difer\u0103 destul de mult \u00een ceea ce prive\u0219te complexitatea, ele au mai mult sau mai pu\u021bin acela\u0219i scop. Se presupune c\u0103 acestea ar trebui s\u0103 fac\u0103 site-ul mai u\u0219or de navigat \u0219i <a href=\"https:\/\/seo.london\/ro\/jetoctopus\/\">crawl<\/a>.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pesmet<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13762 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-1024x319.png\" alt=\"Cum s\u0103 aliniezi SEO \u0219i UX 3\" width=\"640\" height=\"199\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-1024x319.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-300x93.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-768x239.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42.png 1156w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Breadcrumbs sunt mici meniuri ajut\u0103toare pentru a ajuta utilizatorul. <a href=\"https:\/\/seo.london\/ro\/cum-sa-urmariti-clasamentul-cuvintelor-cheie\/\">pista<\/a> progresul lor pe site-ul web. De fapt, acestea sunt utile \u0219i pentru crawlerele Google, deoarece firimiturile de p\u00e2ine indic\u0103 \u00een mod evident unde se afl\u0103 \u0219i cum au ajuns acolo.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"future-trends\"><\/span><span style=\"font-weight: 400;\">Tendin\u021be viitoare<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google se concentreaz\u0103 din ce \u00een ce mai mult pe UX; acest lucru este de net\u0103g\u0103duit. Va exista o actualizare uria\u0219\u0103 \u00een 2021 care se va referi tocmai la acest aspect. Ne putem a\u0219tepta la o schimbare a priorit\u0103\u021bilor de optimizare atunci c\u00e2nd acestea dou\u0103 vor fi implementate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13761 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-1024x367.png\" alt=\"Cum s\u0103 aliniezi SEO \u0219i UX 4\" width=\"640\" height=\"229\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-1024x367.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-300x108.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-768x275.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48.png 1372w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google a anun\u021bat \u00een mai 2020 c\u0103 va utiliza un nou set de m\u0103sur\u0103tori numit Core Web Vitals. Printre acestea se num\u0103r\u0103:<\/span><\/p>\n<p><b>Cea mai mare vopsea de con\u021binut (<a href=\"https:\/\/seo.london\/ro\/principalele-motive-pentru-care-ar-trebui-sa-angajati-un-consultant-core-web-vitals\/\">LCP<\/a>)<\/b><span style=\"font-weight: 400;\"> este vorba despre \u00eenc\u0103rcarea <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/cum-sa-monitorizezi-performantele-de-operare\/\">performan\u021b\u0103<\/a>. Mai exact, acesta este timpul necesar pentru \u00eenc\u0103rcarea con\u021binutului principal. \u00cen mod ideal, LCP ar trebui s\u0103 fie sub 2,5 secunde.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Exist\u0103 mai multe modalit\u0103\u021bi de optimizare a LCP-ului dumneavoastr\u0103. Unele dintre acestea includ \u00eembun\u0103t\u0103\u021birea <a href=\"https:\/\/seo.london\/ro\/randare-server-side-vs-client-side\/\">server<\/a> timpul de r\u0103spuns, optimizarea timpului de \u00eenc\u0103rcare a resurselor (<a href=\"https:\/\/seo.london\/ro\/google-nu-indexeaza-imaginile\/\">imagini<\/a>, clipuri video) \u0219i utiliz\u00e2nd redarea pe partea clientului.<\/span><\/p>\n<p><b>Prima \u00eent\u00e2rziere de intrare (FID)<\/b><span style=\"font-weight: 400;\"> este timpul necesar pentru ca pagina dvs. s\u0103 devin\u0103 interactiv\u0103. FID nu ar trebui s\u0103 fie mai mare de 100 de milisecunde. Este posibil s\u0103 o \u00eembun\u0103t\u0103\u021bi\u021bi cu ajutorul lucr\u0103torilor web, optimizarea preg\u0103tirii interac\u021biunii \u0219i \u00eemp\u0103r\u021birea sarcinilor lungi.<\/span><\/p>\n<p><b>Schimbarea cumulativ\u0103 a configura\u021biei (CLS)<\/b><span style=\"font-weight: 400;\"> ia \u00een considerare coeren\u021ba \u0219i stabilitatea vizual\u0103. Acest parametru ar trebui s\u0103 fie mai mic de 0,1 pentru a oferi cea mai bun\u0103 experien\u021b\u0103 de utilizare. CLS implic\u0103 m\u0103surarea schimb\u0103rilor bru\u0219te \u00een aspectul paginii dvs. datorate \u00eenc\u0103rc\u0103rii asincrone a elementelor sau a componentelor \u00eenc\u0103rcate dinamic ad\u0103ugate la con\u021binutul existent \u0219i apoi v\u0103 ofer\u0103 un <a href=\"https:\/\/seo.london\/ro\/cum-sa-gasiti-scorul-autoritatii-domeniului-dvs\/\">scor<\/a> pe aceast\u0103 baz\u0103.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13760 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-1024x433.png\" alt=\"Cum s\u0103 aliniezi SEO \u0219i UX 5\" width=\"640\" height=\"271\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-1024x433.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-300x127.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-768x325.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55.png 1352w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Actualizarea experien\u021bei paginii<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Page Experience Update va fi adoptarea Core Web Vitals ca semnal de clasificare. Google a anun\u021bat c\u0103 va introduce aceast\u0103 schimbare \u00een luna mai a anului 2021. Aceast\u0103 actualizare are o mul\u021bime de implica\u021bii pentru <a href=\"https:\/\/seo.london\/ro\/tendinte-seo\/\">viitor<\/a> de optimizare a paginilor. Leg\u0103tura dintre UX \u0219i SEO va deveni \u0219i mai evident\u0103. Odat\u0103 cu introducerea actualiz\u0103rii Page Experience Update, Google va trata experien\u021ba utilizatorului ca pe unul dintre principalii factori de clasificare.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO nu mai este \u00een \u00eentregime ceea ce era odat\u0103. Pe vremuri, pur \u0219i simplu \u00ee\u021bi umpleai pagina cu cuvinte cheie, ob\u021bineai c\u00e2teva linkuri \u0219i erai gata. \u00cen zilele noastre, exist\u0103 o mul\u021bime de al\u021bi factori de luat \u00een considerare. Prima actualizare care a zguduit cu adev\u0103rat modul \u00een care func\u021bioneaz\u0103 algoritmul a fost Google Panda din 2011. [...]<\/p>","protected":false},"author":6,"featured_media":13765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-13759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to align SEO and UX - SEO.London<\/title>\n<meta name=\"description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/ro\/cum-sa-aliniezi-seo-si-ux\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to align SEO and UX\" \/>\n<meta property=\"og:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/ro\/cum-sa-aliniezi-seo-si-ux\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T11:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to align SEO and UX\" \/>\n<meta name=\"twitter:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cum s\u0103 aliniezi SEO \u0219i UX - SEO.London","description":"SEO nu mai este \u00een \u00eentregime ceea ce era odat\u0103. 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