{"id":11559,"date":"2021-01-31T22:30:49","date_gmt":"2021-01-31T22:30:49","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=11559"},"modified":"2022-12-28T11:53:14","modified_gmt":"2022-12-28T11:53:14","slug":"cum-sa-imbunatatiti-seo-cu-google-analytics","status":"publish","type":"post","link":"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/","title":{"rendered":"\u00cembun\u0103t\u0103\u021bi\u021bi SEO cu Google Analytics"},"content":{"rendered":"<h4>Nu se poate evita asta...<span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> este un instrument incredibil de util (\u0219i gratuit) pentru speciali\u0219tii \u00een marketing digital, care detaliaz\u0103 o mul\u021bime de date despre performan\u021ba, traficul \u0219i conversiile pe site.<\/h4>\n<h4>Cu toate acestea, pentru oricine care nu este expert SEO, ob\u021binerea celor mai bune rezultate din acest instrument \u0219i utilizarea datelor pentru a cre\u0219te performan\u021ba at\u00e2t \u00een motoarele de c\u0103utare, c\u00e2t \u0219i \u00een v\u00e2nz\u0103ri, poate fi destul de descurajant\u0103.<\/h4>\n<p>\u00cen urm\u0103torul articol, a\u0219 dori s\u0103 v\u0103 ofer c\u00e2teva indica\u021bii de baz\u0103 despre <a href=\"https:\/\/seo.london\/ro\/link-building-cum-ce-face-donts\/\">ce<\/a> pe care utilizatorii ar trebui s\u0103 le aib\u0103 \u00een vedere pentru a ob\u021bine cele mai bune rezultate din sistem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-%e2%80%98analytics-in-seo\"><\/span>Ce este \"analytics\" \u00een SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Comuta\u021bi tabelul de con\u021binut\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#what-is-%e2%80%98analytics-in-seo\" title=\"Ce este &quot;analytics&quot; \u00een SEO?\">Ce este \"analytics\" \u00een SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#get-the-fullest-data-picture-by-linking-to-your-google-search-console\" title=\"Ob\u021bine\u021bi cea mai complet\u0103 imagine a datelor prin conectarea la Google Search Console\">Ob\u021bine\u021bi cea mai complet\u0103 imagine a datelor prin conectarea la Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#how-to-measure-seo-in-google-analytics\" title=\"Cum se m\u0103soar\u0103 SEO \u00een Google Analytics&nbsp;\">Cum se m\u0103soar\u0103 SEO \u00een Google Analytics&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#how-much-organic-traffic-your-site-attracts\" title=\"C\u00e2t de mult trafic organic atrage site-ul dvs.\">C\u00e2t de mult trafic organic atrage site-ul dvs.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#the-keywords-that-drive-traffic-to-your-site\" title=\"Cuvintele cheie care conduc traficul c\u0103tre site-ul dvs.\">Cuvintele cheie care conduc traficul c\u0103tre site-ul dvs.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#how-to-track-seo-rankings-with-google-analytics\" title=\"Cum s\u0103 urm\u0103ri\u021bi clasamentele SEO cu Google Analytics&nbsp;\">Cum s\u0103 urm\u0103ri\u021bi clasamentele SEO cu Google Analytics&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#tracking-your-organic-search-traffic\" title=\"Urm\u0103rirea traficului de c\u0103utare organic\u0103\">Urm\u0103rirea traficului de c\u0103utare organic\u0103<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#does-google-analytics-affect-seo\" title=\"Google Analytics afecteaz\u0103 SEO\">Google Analytics afecteaz\u0103 SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#how-to-improve-seo-with-google-analytics\" title=\"Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti SEO cu Google Analytics ?\">Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti SEO cu Google Analytics ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#republishing-pages-to-boost-interactions\" title=\"Republicarea paginilor pentru a stimula interac\u021biunile\">Republicarea paginilor pentru a stimula interac\u021biunile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#improve-seo-on-your-best-and-worst-converting-pages\" title=\"\u00cembun\u0103t\u0103\u021bi\u021bi SEO pe cele mai bune \u0219i cele mai slabe pagini de conversie\">\u00cembun\u0103t\u0103\u021bi\u021bi SEO pe cele mai bune \u0219i cele mai slabe pagini de conversie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#boost-landing-page-performance-with-assisted-conversions\" title=\"\u00cembun\u0103t\u0103\u021bi\u021bi performan\u021ba paginii de destina\u021bie cu conversii asistate\">\u00cembun\u0103t\u0103\u021bi\u021bi performan\u021ba paginii de destina\u021bie cu conversii asistate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#find-additional-keyword-opportunities-using-your-internal-search-tool\" title=\"G\u0103si\u021bi oportunit\u0103\u021bi suplimentare de cuvinte cheie folosind instrumentul de c\u0103utare intern\u0103\">G\u0103si\u021bi oportunit\u0103\u021bi suplimentare de cuvinte cheie folosind instrumentul de c\u0103utare intern\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#monitor-for-traffic-dips-and-spikes\" title=\"Monitoriza\u021bi pentru a vedea dac\u0103 exist\u0103 sc\u0103deri \u0219i v\u00e2rfuri de trafic\">Monitoriza\u021bi pentru a vedea dac\u0103 exist\u0103 sc\u0103deri \u0219i v\u00e2rfuri de trafic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#how-to-use-google-analytics-for-seo\" title=\"Cum se utilizeaz\u0103 Google Analytics pentru SEO\">Cum s\u0103 utiliza\u021bi Google Analytics pentru SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#what-is-google-analytics\" title=\"Ce este Google Analytics?\">Ce este Google Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/ro\/cum-sa-imbunatatiti-seo-cu-google-analytics\/#why-is-google-analytics-training-beneficial\" title=\"De ce este benefic\u0103 formarea Google Analytics?\">De ce este benefic\u0103 formarea Google Analytics?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Defini\u021bia din dic\u021bionar a analizei este <strong><em>informa\u021bii care rezult\u0103 din analiza sistematic\u0103 prin calcul a datelor sau a statisticilor<\/em><\/strong>.<\/p>\n<p>C\u00e2nd vine vorba de <a href=\"https:\/\/seo.london\/ro\/\">SEO<\/a>, aceste date se refer\u0103 la traficul organic. Valoarea acestor date \u0219i analiza util\u0103 a acestora este utilizat\u0103 pentru a crea o cre\u0219tere a traficului organic angajat. Acest act se realizeaz\u0103 pe fondul m\u0103sur\u0103rii, analizei, implement\u0103rii \u0219i actualiz\u0103rilor sale.<\/p>\n<p>Ceea ce c\u0103ut\u0103m este s\u0103 afl\u0103m cine v\u0103 viziteaz\u0103 site-ul, cum ajung acolo, de unde vin, de pe ce dispozitiv, c\u00e2nd \u0219i de ce. Exist\u0103 mai multe date demografice dec\u00e2t acestea, dar cel pu\u021bin acestea ne ofer\u0103 o \u00een\u021belegere de baz\u0103 a c\u00e2t de profund este un instrument <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> este \u0219i c\u00e2t de multe se pot culege din ea.<\/p>\n<p>Dar marea \u00eentrebare este: cum? \u0218i c\u00e2nd \u00ee\u021bi dai seama cum s\u0103 <a href=\"https:\/\/seo.london\/ro\/cum-sa-urmariti-clasamentul-cuvintelor-cheie\/\">pista<\/a> dup\u0103 toate informa\u021biile utile, ce faci cu ele?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"get-the-fullest-data-picture-by-linking-to-your-google-search-console\"><\/span>Ob\u021bine\u021bi cea mai complet\u0103 imagine a datelor prin conectarea la Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> este un instrument de urm\u0103rire excelent, care ofer\u0103 date \u0219i cifre despre traficul dvs., \u00eens\u0103, dac\u0103 combina\u021bi aceste informa\u021bii cu analiza cuvintelor cheie care genereaz\u0103 acel trafic, ve\u021bi ob\u021bine o imagine mult mai ampl\u0103 \u0219i, \u00een cele din urm\u0103, mult mai util\u0103.<\/p>\n<ul>\n<li>\u00cen\u021belege\u021bi <a href=\"https:\/\/seo.london\/ro\/cum-sa-efectuati-o-cautare-avansata-in-google\/\">c\u0103utare<\/a> interog\u0103ri care declan\u0219eaz\u0103 impresii \u0219i c\u00e2\u0219tig\u0103 clicuri<\/li>\n<li>Detalia\u021bi tipurile de dispozitive pentru o optimizare mai adecvat\u0103<\/li>\n<li>Afla\u021bi de unde vin cele mai bune pie\u021be ale dumneavoastr\u0103<\/li>\n<li>Confirma\u021bi cele mai bune \u0219i cele mai slabe performan\u021be folosind <a href=\"https:\/\/seo.london\/ro\/paginile-de-destinatie-sunt-rele-pentru-seo\/\">aterizare<\/a> rezultatele de pe pagina de rezultate, precum \u0219i elementele care genereaz\u0103 cel mai bun trafic<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"how-to-measure-seo-in-google-analytics\"><\/span>Cum se m\u0103soar\u0103 SEO \u00een <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Exist\u0103 at\u00e2t de multe instrumente \u0219i rapoarte \u00een cadrul <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> de multe ori este greu s\u0103 \u0219tii de unde s\u0103 \u00eencepi, sau <a href=\"https:\/\/seo.london\/ro\/escorta-seo-serviciu\/\">care<\/a> sunt cele mai bune mijloace pentru a ob\u021bine orient\u0103ri relevante.<\/p>\n<p>Trebuie s\u0103 petrece\u021bi timp pentru a cunoa\u0219te cum func\u021bioneaz\u0103 fiecare dintre domeniile sistemului GA. Sunt multe de \u00een\u021beles, a\u0219a c\u0103 a te obi\u0219nui cu navigarea sa \u0219i cu locul unde duce fiecare sec\u021biune, precum \u0219i cu statisticile utile pe care le furnizeaz\u0103, este un prim pas excelent.<\/p>\n<p>Principalele zone de interes, odat\u0103 ce v\u0103 pute\u021bi orienta \u00een mod confortabil, sunt:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-much-organic-traffic-your-site-attracts\"><\/span>C\u00e2t de mult trafic organic atrage site-ul dvs.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ve\u021bi g\u0103si acest lucru \u00een <strong>Achizi\u021bie &gt; Prezentare general\u0103 &gt; Surs\u0103\/Mediu <\/strong>link. Ve\u021bi g\u0103si o defalcare a traficului organic pentru fiecare canal \u00een prezentarea general\u0103, iar apoi o serie de grafice \u0219i cifre suplimentare \u00een sec\u021biunea Surs\u0103\/Mediu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-keywords-that-drive-traffic-to-your-site\"><\/span>Cuvintele cheie care conduc traficul c\u0103tre site-ul dvs.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cuvintele cheie sunt la baza modului \u00een care sunte\u021bi g\u0103sit, a\u0219a c\u0103 merge\u021bi la pagina <strong>Optimizarea motoarelor de c\u0103utare &gt; Interog\u0103ri <\/strong>pentru a vedea o defalcare a celor care conduc traficul c\u0103tre site-ul dumneavoastr\u0103.<\/p>\n<ul>\n<li><strong>Consulta\u021bi<\/strong> = the <a href=\"https:\/\/seo.london\/ro\/ce-sunt-meta-cuvinte-cheie\/\">cuv\u00e2nt cheie<\/a> fraza de c\u0103utare<\/li>\n<li><strong>Impresii <\/strong>= de c\u00e2te ori s-a clasat \u0219i a ap\u0103rut linkul t\u0103u \u00eentr-o c\u0103utare pentru fraza de cuvinte cheie<\/li>\n<li><strong>Clicuri <\/strong>= num\u0103rul de ori de c\u00e2te ori cineva a dat click din acele impresii<\/li>\n<li><strong>Pozi\u021bia medie <\/strong>= pozi\u021bia medie a paginii tale pentru impresiile tale<\/li>\n<li><strong>CTR <\/strong>= Click through rate - procentajul de ori c\u00e2nd ob\u021bine\u021bi un click din impresiile dvs.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"how-to-track-seo-rankings-with-google-analytics\"><\/span>Cum s\u0103 urm\u0103ri\u021bi clasamentele SEO cu <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nu exist\u0103 un anumit num\u0103r, procent sau grad care s\u0103 dicteze un clasament atunci c\u00e2nd vine vorba de SEO; m\u0103sura cheie este de a vedea cum se comport\u0103 traficul organic - pentru \u00eentregul site \u0219i pentru pagini individuale.<\/p>\n<p>Exist\u0103 c\u00e2teva modalit\u0103\u021bi de a verifica datele, dar, indiferent cum o face\u021bi, ar trebui s\u0103 v\u0103 a\u0219tepta\u021bi s\u0103 vede\u021bi o cre\u0219tere constant\u0103 a num\u0103rului de cifre care s\u0103 arate c\u0103 munca pe care o depune\u021bi pentru a v\u0103 stimula SEO d\u0103 roade.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tracking-your-organic-search-traffic\"><\/span>Urm\u0103rirea traficului de c\u0103utare organic\u0103<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Am discutat deja despre unde pute\u021bi g\u0103si traficul organic pentru \u00eentregul dvs. site, dar pentru a ob\u021bine informa\u021bii mai detaliate \u0219i mai utile, trebuie s\u0103 examina\u021bi paginile individuale. Pute\u021bi vedea care dintre ele se descurc\u0103 bine, de ce \u0219i pute\u021bi lua \u00een considerare cum s\u0103 folosi\u021bi aceste elemente pentru a \u00eembun\u0103t\u0103\u021bi alte zone ale <a href=\"https:\/\/seo.london\/ro\/marketing-de-continut-servicii-seo\/\">con\u021binut<\/a>.<\/p>\n<p>Naviga\u021bi la <strong>Comportament &gt; Con\u021binutul site-ului &gt; Pagini de aterizare<\/strong>. Le ve\u021bi vedea clasificate \u00een func\u021bie de num\u0103rul de sesiuni pe care le-au ob\u021binut. Dac\u0103 introduce\u021bi URL-ul fiec\u0103rei pagini \u00een bara de c\u0103utare, pute\u021bi accesa datele pentru fiecare pagin\u0103 f\u0103c\u00e2nd clic pe butonul <strong>Secundar <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/ce-este-o-dimensiune-in-google-analytics\/\">dimensiune<\/a><\/strong> <strong>&gt; Achizi\u021bie &gt; <a href=\"https:\/\/seo.london\/ro\/seo-mediu\/\">Mediu<\/a><\/strong>, apoi face\u021bi clic pe butonul <strong>Organic <\/strong>caseta de selectare.<\/p>\n<p>Alternativ, pute\u021bi <strong>crea\u021bi un segment <\/strong>care include doar traficul organic. Segmentele fac <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> mult mai accesibil \u0219i mai u\u0219or de utilizat. GA are deja un segment gata f\u0103cut numit <strong>Trafic organic<\/strong>, a\u0219a c\u0103 de ce s\u0103 nu o folosim? Consulta\u021bi paginile dvs. \u00een <strong>Comportament <\/strong>sec\u021biune pentru ascensiune <a href=\"https:\/\/seo.london\/ro\/cum-sa-utilizati-google-trend-pentru-a-gasi-cuvinte-cheie\/\">tendin\u021be<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"does-google-analytics-affect-seo\"><\/span>Are <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> afecteaz\u0103 SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Exist\u0103 o serie de mituri \u0219i legende \u00een jurul acestui subiect. Aproape toate au fost demascate \u0219i ignorate.<\/p>\n<p>Nu exist\u0103 nici o problem\u0103 fizic\u0103 sau <a href=\"https:\/\/seo.london\/ro\/cautare-directa-vs-cautare-organica\/\">direct<\/a> impact asupra SEO doar pentru c\u0103 v\u0103 \u00eenscrie\u021bi \u0219i accesa\u021bi serviciul. Singurele avantaje pe care le ofer\u0103 GA sunt legate de modul \u00een care alege\u021bi s\u0103 utiliza\u021bi datele pe care le colecta\u021bi.<\/p>\n<p>Deci, nu <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> ajuta la SEO? Doar ajut\u00e2ndu-v\u0103 s\u0103 detalia\u021bi unde pute\u021bi sau trebuie s\u0103 v\u0103 pune\u021bi <a href=\"https:\/\/seo.london\/ro\/eforturile-de-marketing-online\/\">eforturi<\/a>. Acest lucru poate fi legat de con\u021binut, cuvinte cheie, link-uri \u0219i multe altele. Iar prin crearea de link-uri c\u0103tre site-ul dvs. <strong>Google <a href=\"https:\/\/seo.london\/ro\/consola-de-cautare\/\">Consola de c\u0103utare<\/a><\/strong>ve\u021bi avea o imagine mai complet\u0103 asupra a tot felul de date care s\u0103 v\u0103 ajute s\u0103 v\u0103 conduce\u021bi programul de bune practici.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-improve-seo-with-google-analytics\"><\/span>Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti SEO cu <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cum folose\u0219ti acest instrument excelent pentru a urm\u0103ri \u0219i conduce traficul \u0219i pentru a-\u021bi \u00eembun\u0103t\u0103\u021bi SEO? Exist\u0103 prea multe modalit\u0103\u021bi pentru a le enumera \u00eentr-un articol scurt, a\u0219a c\u0103 iat\u0103 c\u00e2teva dintre ele <a href=\"https:\/\/seo.london\/ro\/cum-sa-gasesti-idei-pentru-blog\/\">idei<\/a> pute\u021bi \u00eencerca s\u0103 v\u0103 obi\u0219nui\u021bi cu sistemul \u0219i s\u0103 urm\u0103ri\u021bi \u00eembun\u0103t\u0103\u021birile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"republishing-pages-to-boost-interactions\"><\/span>Republicarea paginilor pentru a stimula interac\u021biunile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dac\u0103 monitoriza\u021bi traficul organic al unei anumite pagini, exist\u0103 toate \u0219ansele ca cifrele s\u0103 fie <a href=\"https:\/\/seo.london\/ro\/este-divi-rau-pentru-seo\/\">pic\u0103tur\u0103<\/a> precum \u0219i s\u0103 urce. Dac\u0103 observa\u021bi c\u0103 traficul scade, merge\u021bi la <strong>Achizi\u021bie &gt; Consola de c\u0103utare &gt; <a href=\"https:\/\/seo.london\/ro\/ce-sunt-paginile-de-destinatie-si-de-ce-sunt-ele-importante\/\">Pagini de aterizare<\/a> <\/strong>\u0219i selecta\u021bi o pagin\u0103. Acesta este momentul s\u0103 aprofunda\u021bi datele pentru a afla de ce.<\/p>\n<p>C\u0103uta\u021bi tipare \u00een ceea ce prive\u0219te traficul organic prin toate informa\u021biile disponibile. <a href=\"https:\/\/seo.london\/ro\/metrici-de-marketing-de-continut\/\">metrice<\/a>, \u0219i unde se schimb\u0103. Se explic\u0103 astfel aceste sc\u0103deri? \u0218i dac\u0103 da, contracareaz\u0103-le cu cuvinte-cheie mai puternice \u0219i con\u021binut proasp\u0103t. C\u00e2nd sunte\u021bi mul\u021bumit de schimb\u0103ri, republica\u021bi con\u021binutul.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"improve-seo-on-your-best-and-worst-converting-pages\"><\/span>\u00cembun\u0103t\u0103\u021bi\u021bi SEO pe cele mai bune \u0219i cele mai slabe pagini de conversie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Din nou, merge\u021bi la <strong>Achizi\u021bie &gt; Consola de c\u0103utare &gt; Pagini de aterizare<\/strong>, selecta\u021bi un <a href=\"https:\/\/seo.london\/ro\/care-este-obiectivul-principal-al-unui-motor-de-cautare\/\">obiectiv<\/a> \u0219i examina\u021bi ratele de conversie. De acolo, introduce\u021bi cuvintele-cheie de clasament \u00een Google \u0219i verifica\u021bi backlink-urile celor mai bine clasate. <a href=\"https:\/\/seo.london\/ro\/urle-seo-prietenoase\/\">URL-uri<\/a>. Dac\u0103 pute\u021bi folosi aceste informa\u021bii pentru a reproduce ceea ce fac ei, atunci este un bun punct de plecare.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"boost-landing-page-performance-with-assisted-conversions\"><\/span>\u00cembun\u0103t\u0103\u021bi\u021bi performan\u021ba paginii de destina\u021bie cu conversii asistate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rareori ve\u021bi face o v\u00e2nzare de la primul clic pe o pagin\u0103 de destina\u021bie. C\u00e2\u0219tigarea <a href=\"https:\/\/seo.london\/ro\/mentiuni-de-marca-seo\/\">marca<\/a> con\u0219tientizarea \u0219i \u00eencrederea clien\u021bilor v\u0103 ajut\u0103 s\u0103 v\u0103 convinge\u021bi vizitatorii s\u0103 devin\u0103 clien\u021bi. Odat\u0103 ce \u00een\u021belege\u021bi acest lucru, pute\u021bi utiliza paginile vizitate anterior care au ajutat clientul s\u0103 ajung\u0103 la decizia de a cump\u0103ra, pentru a ob\u021bine mai multe conversii.<\/p>\n<p>Cap la <strong>Conversii &gt; P\u00e2lnii multi-canal &gt; Conversii asistate<\/strong>, \u0219i selecta\u021bi una dintre conversiile dvs. din lista derulant\u0103. Alege\u021bi <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/seo-cat-timp\/\">c\u00e2t timp<\/a> crede\u021bi c\u0103 ar trebui s\u0103 dureze ciclul de v\u00e2nz\u0103ri, apoi face\u021bi clic pe <strong>C\u0103utare organic\u0103 <\/strong>\u00een partea de jos a paginii <a href=\"https:\/\/seo.london\/ro\/raportarea-rezultatelor-seo\/\">raport<\/a>. Aplica\u021bi URL-ul paginii de destina\u021bie ca o dimensiune secundar\u0103 \u0219i ve\u021bi vedea ce pagini au fost convertite cu ajutorul acesteia.<\/p>\n<p>Utiliz\u00e2nd noile date, v\u0103 pute\u021bi actualiza acum con\u021binutul altor pagini pentru a atrage \u0219i mai mult trafic relevant.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"find-additional-keyword-opportunities-using-your-internal-search-tool\"><\/span>G\u0103si\u021bi oportunit\u0103\u021bi suplimentare de cuvinte cheie folosind instrumentul de c\u0103utare intern\u0103<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Majoritatea site-urilor web au un instrument de c\u0103utare pentru a ajuta utilizatorii s\u0103 g\u0103seasc\u0103 ceea ce caut\u0103, \u00een special pe site-urile mari sau <a href=\"https:\/\/seo.london\/ro\/servicii-seo-pentru-site-uri-de-comert-electronic-2\/\">eCommerce<\/a> sau nu este imediat evident unde ar putea fi informa\u021biile de care au nevoie.<\/p>\n<p>Descoperirea a ceea ce caut\u0103 vizitatorii dvs. v\u0103 ofer\u0103 \u0219ansa de a oferi pagini de destina\u021bie pentru fraze de c\u0103utare care nu sunt deja acoperite, \u0219i ghici\u021bi ce? <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> v\u0103 poate ajuta \u00een acest sens.<\/p>\n<p>Prin stabilirea <strong>Urm\u0103rirea c\u0103ut\u0103rilor interne <\/strong>pe GA \u0219i permi\u021b\u00e2nd software-ului s\u0103 colecteze datele, sunte\u021bi \u00een m\u0103sur\u0103 s\u0103 folosi\u021bi op\u021biunea de c\u0103utare a site-ului ca un <strong>Comportament <\/strong>\u00een <strong>Raport de termeni de c\u0103utare<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"monitor-for-traffic-dips-and-spikes\"><\/span>Monitoriza\u021bi pentru a vedea dac\u0103 exist\u0103 sc\u0103deri \u0219i v\u00e2rfuri de trafic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Automatizarea <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> la&nbsp;<strong>s\u0103 v\u0103 trimit\u0103 alerte&nbsp;<\/strong>atunci c\u00e2nd indicatorii se schimb\u0103 brusc sau \u00een cantit\u0103\u021bi neobi\u0219nuite, este o ocazie excelent\u0103 de a remedia ceva sau de a v\u0103 stimula cele mai bune ac\u021biuni \u00eenainte ca lucrurile s\u0103 scape de sub control.<\/p>\n<p>Cap la <strong>Admin &gt; Vizualizare coloan\u0103 &gt; Personalizat <a href=\"https:\/\/seo.london\/ro\/google-alerte-seo\/\">Alerte<\/a> &gt; Crea\u021bi o nou\u0103 alert\u0103 <\/strong>pentru a le configura.<\/p>\n<p>Da\u021bi un nume fiec\u0103rei alerte, selecta\u021bi condi\u021biile \u0219i valorile \u0219i vede\u021bi c\u00e2t de bine func\u021bioneaz\u0103 pentru dumneavoastr\u0103. Dac\u0103 trebuie s\u0103 modifica\u021bi valorile pentru a ob\u021bine cele mai bune rezultate de la fiecare alert\u0103, atunci face\u021bi-o.<\/p>\n<p>Sc\u0103derile \u0219i v\u00e2rfurile descoper\u0103 tot felul de probleme, toate furniz\u00e2nd date pe care le pute\u021bi utiliza pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi <a href=\"https:\/\/seo.london\/ro\/baza-de-cunostinte\/cum-sa-monitorizezi-performantele-de-operare\/\">performan\u021b\u0103<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-use-google-analytics-for-seo\"><\/span>Cum se utilizeaz\u0103 <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> pentru SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Important este s\u0103 \u00een\u021belegem cum <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> lucr\u0103ri \u0219i de a continua s\u0103 te bazezi pe <a href=\"https:\/\/seo.london\/ro\/cum-folosesc-google-knowledge-graph\/\">cuno\u0219tin\u021be<\/a> a instrumentelor, a datelor \u0219i a modului \u00een care fiecare domeniu poate fi utilizat \u00een avantajul dumneavoastr\u0103.<\/p>\n<p>Roma nu a fost construit\u0103 \u00eentr-o zi, \u0219i cu siguran\u021b\u0103 nu vei deveni un <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;Google Analytics&nbsp;<\/span> expert peste noapte.<\/p>\n<p>Continua\u021bi s\u0103 v\u0103 str\u0103dui\u021bi, s\u0103 c\u0103uta\u021bi noi sfaturi \u0219i trucuri, iar c\u00e2nd ve\u021bi st\u0103p\u00e2ni majoritatea, ve\u021bi avea at\u00e2t de multe stimulente SEO, tehnici \u0219i cele mai bune practici organizate, \u00eenc\u00e2t traficul de c\u0103utare organic\u0103 va ar\u0103ta indicatorii de cre\u0219tere constant\u0103 de care ave\u021bi nevoie pentru a avea succes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-google-analytics\"><\/span>Ce este Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/seo.london\/ro\/diferenta-dintre-google-analytics-si-google-search-console\/\">Google Analytics<\/a> este un instrument care v\u0103 permite s\u0103 v\u0103 urm\u0103ri\u021bi <a href=\"https:\/\/seo.london\/ro\/blogurile-sunt-bune-pentru-seo\/\">bloguri<\/a>, site-uri web \u0219i re\u021bele sociale.<strong> A\u0219a cum este definit de <\/strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Analytics\">Wikipedia<\/a><strong>, \"Google Analytics<\/strong>&nbsp;este un serviciu de analiz\u0103 web oferit de Google, care urm\u0103re\u0219te \u0219i raporteaz\u0103 <a href=\"https:\/\/seo.london\/ro\/cum-sa-cresteti-traficul-pe-site-prin-seo\/\">trafic pe site<\/a>, \u00een prezent ca o platform\u0103 \u00een cadrul m\u0103rcii Google Marketing Platform.\"  Acest serviciu a fost lansat de Google \u00een noiembrie 2005, dup\u0103 ce a achizi\u021bionat Urchin.<\/p>\n<p>S-a observat c\u0103 Google Analytics a fost cel mai frecvent utilizat serviciu de analiz\u0103 web de pe internet. Acesta v\u0103 ofer\u0103 un raport personalizabil \u0219i prestabilit. Deoarece ofer\u0103 mai multe date \u00een compara\u021bie cu altele, este considerat ca fiind un instrument foarte dominant.<\/p>\n<p>\u00cen Google Analytics este furnizat un kit de dezvoltare software care permite utilizatorului s\u0103 colecteze date de utilizare din Android \u0219i iOS <a href=\"https:\/\/seo.london\/ro\/seo-pentru-aplicatii\/\">aplica\u021bii<\/a>. Acesta este numit Google Analytics pentru aplica\u021bii mobile.<\/p>\n<p><strong><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Mariam Naficy, fondator \u0219i CEO, Minted<\/a> spune c\u0103 \"Google Analytics ne-a ajutat s\u0103 ne optimiz\u0103m arta <a href=\"https:\/\/seo.london\/ro\/seo-piata\/\">pia\u021b\u0103<\/a>, ceea ce a dus la o cre\u0219tere a veniturilor de la an la an de 400% pentru arta noastr\u0103. <a href=\"https:\/\/seo.london\/ro\/de-ce-afacerea-mea-nu-apare-pe-google-maps\/\">afaceri<\/a>.\"<\/strong><\/p>\n<p>Diferitele elemente pe care func\u021bioneaz\u0103 sunt:<\/p>\n<ul>\n<li>Num\u0103rul de vizite pe un site web\/blog\/social media<\/li>\n<li>Durata vizitelor<\/li>\n<li>Sursa vizitei\/traficului<\/li>\n<li>Num\u0103rul de pagini vizitate<\/li>\n<\/ul>\n<p>De asemenea, v\u0103 arat\u0103 \u0219i alte detalii, cum ar fi sec\u021biunile preferate de utilizatori, cuvintele cheie utilizate, detaliile tehnice ale dispozitivelor utilizatorilor.<\/p>\n<p>Cel mai important aspect care face ca Google Analytics s\u0103 se disting\u0103 de alte instrumente este compatibilitatea sa cu alte instrumente Google. De asemenea, v\u0103 pute\u021bi \u00eencerca diversele resurse Analytics care sunt disponibile \u00een Google Chrome.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-is-google-analytics-training-beneficial\"><\/span>De ce este benefic\u0103 formarea Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fie c\u0103 este vorba de o aplica\u021bie sau de un site web, Google Analytics este util pentru orice, indiferent de motivul pentru care a fost creat. Poate c\u0103 a\u021bi creat aplica\u021bia sau site-ul dvs. pentru a genera lead-uri, pentru v\u00e2nz\u0103ri online, pentru a \u00eemp\u0103rt\u0103\u0219i anumite informa\u021bii, pentru a v\u0103 promova produsele sau pentru orice alt lucru, Google Analytics v\u0103 ajut\u0103 \u00een urm\u0103rirea performan\u021belor sale.<\/p>\n<p>Formarea \u00een Google Analytics poate fi foarte benefic\u0103 pentru a \u00eenv\u0103\u021ba cum s\u0103 generezi rapoarte. De asemenea, ajunge\u021bi s\u0103 \u0219ti\u021bi care dintre aceste rapoarte ar fi cu adev\u0103rat utile pentru afacerea dvs. \u0219i, de asemenea, cum s\u0103 citi\u021bi aceste rapoarte pentru a transforma datele \u00eentr-o perspectiv\u0103. De asemenea, ob\u021bine\u021bi cifre despre cine v\u0103 viziteaz\u0103 site-ul \u0219i ce tip de dispozitiv a fost folosit pentru a v\u0103 vizita site-ul. \u00cen cadrul acestor sesiuni de formare, dvs. <a href=\"https:\/\/seo.london\/ro\/pot-invata-seo-pe-cont-propriu\/\">\u00eenva\u021b\u0103<\/a> cum s\u0103 identifica\u021bi problemele cu care se poate confrunta vizitatorul \u00een timp ce navigheaz\u0103 pe site-ul dvs. prin diferite dispozitive, cum ar fi un telefon mobil <a href=\"https:\/\/seo.london\/ro\/apeluri-comerciale-locale\/\">telefon<\/a>, laptop, desktop etc. Acela\u0219i lucru este valabil \u0219i pentru dificult\u0103\u021bile care pot ap\u0103rea \u00eentr-un anumit sistem de operare.<\/p>\n<p>Aceste sesiuni de formare pot ajuta profesioni\u0219tii s\u0103 analizeze dac\u0103 eforturile lor privind <a href=\"https:\/\/seo.london\/ro\/servicii-complete\/\">e-mail<\/a> marketing, social media, <a href=\"https:\/\/seo.london\/ro\/cum-sa-scrii-articole-optimizate-seo\/\">articole<\/a> \u0219i blogurile au fost suficient de eficiente pentru a atrage poten\u021bialii clien\u021bi. Dac\u0103 derula\u021bi o campanie de marketing, trebuie s\u0103 \u0219ti\u021bi care este grupul demografic \u00een care aceasta d\u0103 rezultate, astfel \u00eenc\u00e2t s\u0103 pute\u021bi depune mai multe eforturi \u00een acea direc\u021bie \u0219i s\u0103 reduce\u021bi eforturile \u00een cazul \u00een care performan\u021ba nu este bun\u0103. Toate aceste cuno\u0219tin\u021be sunt transmise \u00een cadrul form\u0103rii Google Analytics.<\/p>\n<p>Cu ajutorul acestor cursuri de formare, profesioni\u0219tii pot stabili dac\u0103 au reu\u0219it s\u0103 ating\u0103 obiectivele specifice la care lucreaz\u0103 pentru un site web sau o aplica\u021bie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics este un instrument de urm\u0103rire excelent, care ofer\u0103 date \u0219i cifre despre traficul dvs., \u00eens\u0103, dac\u0103 combina\u021bi aceste informa\u021bii cu analiza cuvintelor cheie.<\/p>","protected":false},"author":6,"featured_media":11789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - 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