{"id":22837,"date":"2022-08-25T13:33:52","date_gmt":"2022-08-25T13:33:52","guid":{"rendered":"https:\/\/seo.london\/?p=22837"},"modified":"2022-12-28T08:59:46","modified_gmt":"2022-12-28T08:59:46","slug":"atualizacao-de-conteudo-util","status":"publish","type":"post","link":"https:\/\/seo.london\/pt\/atualizacao-de-conteudo-util\/","title":{"rendered":"O que \u00e9 a Atualiza\u00e7\u00e3o de Conte\u00fado \u00datil do Google"},"content":{"rendered":"<p><a href=\"https:\/\/seo.london\/pt\/link-building-como-o-que-fazer-o-que-nao-fazer\/\">O que<\/a> \u00c9 <span id=\"urn:enhancement-3d96b1bb-3233-47c0-92f0-3d6846bfccd3\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>\u00fatil <a href=\"https:\/\/seo.london\/pt\/marketing-de-conteudo-servicos-de-seo\/\">Conte\u00fado<\/a> Atualiza\u00e7\u00e3o e como ela afetar\u00e1 seu site?<\/p>\n\n\n\n<p><span id=\"urn:enhancement-56db0056-b7c6-426c-a6d4-a08557143985\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> est\u00e1 sacudindo o <span id=\"urn:enhancement-d6cfed97-59ea-4c22-a493-c3506bfc17ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\"><a href=\"https:\/\/seo.london\/pt\/como-fazer-uma-pesquisa-avancada-no-google\/\">pesquisa<\/a><\/span> resultados com uma nova atualiza\u00e7\u00e3o do algoritmo. Conhecida como a atualiza\u00e7\u00e3o de conte\u00fado \u00fatil, ela foi anunciada em 18 de agosto de 2022.&nbsp;<span id=\"urn:enhancement-978eb24a-7183-4e46-8e9b-e37dfc3ff5b4\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> diz que \u00e9 parte de um esfor\u00e7o mais amplo para servir os usu\u00e1rios mais originais, de alta<span id=\"urn:enhancement-4eb8ab47-ca6c-41da-a26f-441b3770781d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">qualidade<\/span> <span id=\"urn:enhancement-441391f6-bdf5-4c71-a9ae-54c3b99a873d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/website-content\">conte\u00fado do site<\/span>. Como muitos dos <span id=\"urn:enhancement-fb237c49-358b-4dcb-83ba-52fcdb17ce2f\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>de algoritmos anteriores, ele muda como <span id=\"urn:enhancement-1c7c715d-b061-48ad-a211-ad73788b2675\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> processa e classifica os websites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png\" alt=\"atualiza\u00e7\u00e3o de conte\u00fado \u00fatil\" class=\"wp-image-24304\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-300x95.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-768x243.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-18x6.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-150x48.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1.png 1364w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"what-is-the-helpful-content-update\"><\/span><strong>O que \u00e9 a atualiza\u00e7\u00e3o de conte\u00fado \u00fatil?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabela de Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/pt\/atualizacao-de-conteudo-util\/#what-is-the-helpful-content-update\" title=\"O que \u00e9 a atualiza\u00e7\u00e3o de conte\u00fado \u00fatil?\">O que \u00e9 a atualiza\u00e7\u00e3o de conte\u00fado \u00fatil?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/pt\/atualizacao-de-conteudo-util\/#the-impact-of-the-helpful-content-update\" title=\"O Impacto da Atualiza\u00e7\u00e3o de Conte\u00fado \u00datil\">O Impacto da Atualiza\u00e7\u00e3o de Conte\u00fado \u00datil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/pt\/atualizacao-de-conteudo-util\/#this-update-is-a-signal-not-a-penalty\" title=\"Esta atualiza\u00e7\u00e3o \u00e9 um sinal, n\u00e3o uma penalidade\">Esta atualiza\u00e7\u00e3o \u00e9 um sinal, n\u00e3o uma penalidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/pt\/atualizacao-de-conteudo-util\/#how-to-safeguard-your-website-from-the-update\" title=\"Como proteger seu site a partir da atualiza\u00e7\u00e3o\">Como proteger seu site a partir da atualiza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/pt\/atualizacao-de-conteudo-util\/#recovering-from-the-helpful-update\" title=\"Recuperando a partir da Atualiza\u00e7\u00e3o \u00datil\">Recuperando a partir da Atualiza\u00e7\u00e3o \u00datil<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>A atualiza\u00e7\u00e3o de conte\u00fado \u00fatil \u00e9 uma atualiza\u00e7\u00e3o para <span id=\"urn:enhancement-5482e461-311f-4af6-9f28-13351859c473\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>O principal algoritmo de classifica\u00e7\u00e3o do site com foco no conte\u00fado <span id=\"urn:enhancement-1b05cff5-7668-4a4c-b999-03202e62c986\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">qualidade<\/span>. Ele recompensa os sites que criam conte\u00fado para os visitantes e pune os sites que criam conte\u00fado para <span id=\"urn:enhancement-0a90e2b0-bcec-4c90-8a30-f84858078a33\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> motores. Os sites que criam conte\u00fado especificamente para os visitantes podem ser superiores aos sites que criam sites altamente otimizados, <span id=\"urn:enhancement-8cbcc664-ef24-49af-8839-4160e5aba42e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> conte\u00fado orientado ao motor.<\/p>\n\n\n\n<p><span id=\"urn:enhancement-c89177fe-4699-4faf-8f09-d19484c2a802\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>sempre priorizou sites com alta<span id=\"urn:enhancement-b2ed5edf-a18c-40ab-85be-341f8d2dac69\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">qualidade<\/span> conte\u00fado em seu <span id=\"urn:enhancement-640cc744-a904-410e-bda5-a1cbd3c804d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> resultados. Esta atualiza\u00e7\u00e3o simplesmente refor\u00e7a <span id=\"urn:enhancement-a3c378b7-3fab-4466-915a-b6ebf48498b7\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>uso do conte\u00fado do site <span id=\"urn:enhancement-90de8261-63f2-4bb8-b011-ff1dbfc83b6c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">qualidade<\/span> como um fator de classifica\u00e7\u00e3o. Ele permite <span id=\"urn:enhancement-d2c4bde9-ba0f-400f-b91c-df6eb3f9e061\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> para <a href=\"https:\/\/seo.london\/pt\/base-de-conhecimento\/pesquisa-de-palavras-chave-em-seo\/\">distinguir entre<\/a> conte\u00fado que \u00e9 \u00fatil para os visitantes e conte\u00fado que n\u00e3o \u00e9 \u00fatil para os visitantes.<\/p>\n\n\n\n<p>Embora a atualiza\u00e7\u00e3o de conte\u00fado \u00fatil afete todos os <a href=\"https:\/\/seo.london\/pt\/os-10-principais-tipos-de-conteudo-escrito-em-seo-para-obter-o-maximo-impacto\/\">tipos de conte\u00fado<\/a>, A compra de produtos de consumo \u00e9 mais importante, pois tem um efeito maior sobre as compras, <a href=\"https:\/\/seo.london\/pt\/base-de-conhecimento\/como-obter-backlinks-edu\/\">educacional<\/a>entretenimento e tecnologia. A atualiza\u00e7\u00e3o de conte\u00fado \u00fatil tamb\u00e9m \u00e9 ponderada. Os sites que consistem principalmente de conte\u00fado in\u00fatil ser\u00e3o mais afetados do que os sites com apenas algumas p\u00e1ginas de conte\u00fado in\u00fatil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"the-impact-of-the-helpful-content-update\"><\/span><strong>O Impacto da Atualiza\u00e7\u00e3o de Conte\u00fado \u00datil<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Com a \u00fatil atualiza\u00e7\u00e3o, o usu\u00e1rio <a href=\"https:\/\/seo.london\/pt\/o-que-sao-sinais-de-experiencia-de-pagina\/\">experi\u00eancia<\/a> sobe ao palco. Voc\u00ea deve criar conte\u00fado para seu site que proporcione uma experi\u00eancia positiva para os visitantes. Caso contr\u00e1rio, o site de seu <span id=\"urn:enhancement-71e9a5d6-400e-4435-b377-2b2631a14c07\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> as classifica\u00e7\u00f5es podem diminuir.<\/p>\n\n\n\n<p>O conte\u00fado \u00fatil ir\u00e1 eliminar os sites que criam conte\u00fado para <span id=\"urn:enhancement-b4aa8e0c-c56c-40fe-98c6-eca5cea8f511\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> motores. Este chap\u00e9u cinza <span id=\"urn:enhancement-5f7c0e20-72dd-481e-bc35-88c40f4ad9da\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> otimiza\u00e7\u00e3o de motores (<span id=\"urn:enhancement-007346c7-7606-449b-8fa6-f09396bdacf3\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\"><a href=\"https:\/\/seo.london\/pt\/\">SEO<\/a><\/span>) t\u00e1tica funcionou no passado. Os sites da Web poderiam <a href=\"https:\/\/seo.london\/pt\/como-verifico-minhas-classificacoes-de-seo\/\">posi\u00e7\u00e3o<\/a> alto para suas palavras-chave alvo, criando um conte\u00fado altamente otimizado. Mesmo se os visitantes tivessem um <a href=\"https:\/\/seo.london\/pt\/ruim-para-seo\/\">negativo<\/a> experi\u00eancia, eles ficariam em alta posi\u00e7\u00e3o. A \u00fatil atualiza\u00e7\u00e3o de conte\u00fado for\u00e7a os sites a criar conte\u00fado com os melhores interesses de seus visitantes.<\/p>\n\n\n\n<p>De acordo com <span id=\"urn:enhancement-0d1312fe-22f5-43ab-b48d-5c00b25c8f14\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>A atualiza\u00e7\u00e3o de conte\u00fado \u00fatil \u00e9 uma atualiza\u00e7\u00e3o em todo o site. Em outros <span id=\"urn:enhancement-60c40c74-e386-4b64-8eb3-d471181f6969\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">palavras<\/span>Afeta sites inteiros, em vez de p\u00e1ginas individuais. Mesmo que voc\u00ea tenha apenas algumas p\u00e1ginas com conte\u00fado in\u00fatil, todo o seu website \u00e9 <span id=\"urn:enhancement-5640c6a2-d3d8-4f05-824e-ebdfbe13a416\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> classifica\u00e7\u00e3o pode sofrer. Todas as p\u00e1ginas de seu site, incluindo aquelas com conte\u00fado \u00fatil, podem ter rankings mais baixos.<\/p>\n\n\n\n<p>Tenha em mente que a atualiza\u00e7\u00e3o \u00fatil do conte\u00fado \u00e9 limitada a <span id=\"urn:enhancement-fe8435e7-7535-4219-822a-872bdb5a35ab\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>\u2018s <span id=\"urn:enhancement-652d8c36-3b21-4bc8-9820-686f57473f1f\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> resultados. N\u00e3o afeta <span id=\"urn:enhancement-32d70b78-cd64-4f95-9c8d-b5d67f51b20d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Descubra, <span id=\"urn:enhancement-08507470-5175-43da-81d0-63e686f26f72\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Not\u00edcias, ou outras superf\u00edcies. <span id=\"urn:enhancement-82e3bd9b-60e9-4f3c-a547-c088a7dd0c0d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> pode expandir a atualiza\u00e7\u00e3o \u00fatil do conte\u00fado para outras superf\u00edcies no <a href=\"https:\/\/seo.london\/pt\/tendencias-de-seo\/\">futuro<\/a>mas, atualmente, afeta apenas o ranking de websites em <span id=\"urn:enhancement-586fdfd2-1d0f-46eb-b2f2-84d6f0fa551a\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>\u2018s <span id=\"urn:enhancement-4d72f793-5804-41a1-b30b-dc9f89b8722b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-this-update-is-a-signal-not-a-penalty\"><span class=\"ez-toc-section\" id=\"this-update-is-a-signal-not-a-penalty\"><\/span>Esta atualiza\u00e7\u00e3o \u00e9 um sinal, n\u00e3o uma penalidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A atualiza\u00e7\u00e3o \u00fatil do conte\u00fado consiste em um novo sinal, n\u00e3o em um <a href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone\/\">penaliza\u00e7\u00e3o<\/a>. Quando <span id=\"urn:enhancement-4fb9c48f-dd52-427c-ae91-3c70b4b37a2c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> visita seu site, ele processar\u00e1 o conte\u00fado de seu site com este sinal para determinar se ele \u00e9 \u00fatil ou in\u00fatil para os visitantes. A atualiza\u00e7\u00e3o de conte\u00fado \u00fatil \u00e9 um sinal em todo o site que pode derrubar todo o conte\u00fado de seu site. <span id=\"urn:enhancement-a94b23c6-d66e-4a02-835e-aa588fdb9641\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> classifica\u00e7\u00f5es, se tiver conte\u00fado in\u00fatil.<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o receber\u00e1 nenhuma notifica\u00e7\u00e3o de <span id=\"urn:enhancement-d1a3bd4d-ecf9-4836-b6fb-c01775034430\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> se seu site for rebaixado devido a conte\u00fado in\u00fatil. <span id=\"urn:enhancement-6815f6a9-9bc2-46e4-a2ff-d66954a3ae38\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> s\u00f3 envia notifica\u00e7\u00f5es para <a href=\"https:\/\/seo.london\/pt\/contratar-um-consultor-de-penalidades-do-google\/\">san\u00e7\u00f5es de a\u00e7\u00e3o manual<\/a>. A atualiza\u00e7\u00e3o de conte\u00fado \u00fatil n\u00e3o \u00e9 uma penalidade, portanto n\u00e3o envolve nenhuma notifica\u00e7\u00e3o emitida pelo Console de Busca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-safeguard-your-website-from-the-update\"><span class=\"ez-toc-section\" id=\"how-to-safeguard-your-website-from-the-update\"><\/span>Como proteger seu site a partir da atualiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Que medidas voc\u00ea pode tomar para salvaguardar a atualiza\u00e7\u00e3o \u00fatil do conte\u00fado de seu site? Porque ele se concentra no conte\u00fado <span id=\"urn:enhancement-262a4560-9a1a-41af-ba9c-1e5a59549a77\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">qualidade<\/span>voc\u00ea ter\u00e1 de conduzir um conte\u00fado <a href=\"https:\/\/seo.london\/pt\/auditoria-de-seo\/\">auditoria<\/a>. Percorra o conte\u00fado de seu site enquanto verifica se ele \u00e9 \u00fatil para os visitantes.<\/p>\n\n\n\n<p>N\u00e3o se preocupe com a densidade de palavras-chave ao realizar uma auditoria de conte\u00fado. A densidade de palavras-chave representa a porcentagem de <span id=\"urn:enhancement-aed6e737-7144-4cbb-8744-041b8bd224ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">palavras<\/span> em uma p\u00e1gina contendo um <span id=\"urn:enhancement-b5987b53-4f24-460a-91e5-3561af8d86d2\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> palavra-chave. Muitos <span id=\"urn:enhancement-fda9d8e0-3ec5-4b7a-9b41-4a49f16ae347\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> Os profissionais recomendaram anteriormente uma densidade de palavras-chave de 3% a 6%. Mas a atualiza\u00e7\u00e3o \u00fatil do conte\u00fado elimina a necessidade de uma densidade espec\u00edfica de palavras-chave. A cria\u00e7\u00e3o de conte\u00fado com uma densidade de palavras-chave espec\u00edfica pode prejudicar a <span id=\"urn:enhancement-a743e462-0a26-4627-aac3-3f9fce5e1771\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> classifica\u00e7\u00e3o.<\/p>\n\n\n\n<p>Ao carregar as p\u00e1ginas de seu site, os visitantes devem encontrar o conte\u00fado que os obrigou a visitar seu site. N\u00e3o \u00e9 raro que os visitantes cliquem em uma listagem org\u00e2nica em <span id=\"urn:enhancement-d48c808e-926a-4a8e-b765-23faeedc1f41\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>\u2018s <span id=\"urn:enhancement-c86108f1-2420-4115-b549-0ebf0888a130\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> na esperan\u00e7a de encontrar conte\u00fado sobre um t\u00f3pico espec\u00edfico. Ao carregar a p\u00e1gina, os visitantes podem se deparar com conte\u00fado irrelevante que n\u00e3o responde \u00e0s suas perguntas nem atende \u00e0s suas necessidades.<\/p>\n\n\n\n<p>Se voc\u00ea encontrar algum conte\u00fado in\u00fatil em seu website, voc\u00ea deve <a href=\"https:\/\/seo.london\/pt\/remover-urls-do-indice-do-google-usando-o-console-de-pesquisa\/\">remover<\/a> isso. N\u00e3o tente consolid\u00e1-lo, movendo-o para outra p\u00e1gina. <span id=\"urn:enhancement-dc9c2e1f-8983-46fb-bbff-df721322d616\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> detectar\u00e1 o conte\u00fado in\u00fatil na p\u00e1gina para a qual foi movida, e poder\u00e1 desmobilizar todo o seu website. Tamb\u00e9m <span id=\"urn:enhancement-0392ae34-dcce-4ff2-a162-802743ce7ccc\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> diz que <span id=\"urn:enhancement-5e586b32-295e-4ce3-bba3-fb6876e70dea\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/webmasters\">webmasters<\/span> deve remover conte\u00fado in\u00fatil para preservar o site deles. <span id=\"urn:enhancement-c85816af-0deb-42f7-bb48-880f375de640\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> classifica\u00e7\u00f5es.<\/p>\n\n\n\n<p><span id=\"urn:enhancement-06f8d4c9-f656-476e-8cda-cac0fd3fba6c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> cita como exemplo as datas de lan\u00e7amento de programas de TV e filmes. Alguns sites criam conte\u00fado que promete revelar a data de lan\u00e7amento de um pr\u00f3ximo programa de TV ou filme. Os visitantes clicam em listagens no <span id=\"urn:enhancement-171c4fe6-ffff-46d4-acdb-66c2e48fe9b0\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> resultados, acreditando que as p\u00e1ginas indexadas contenham uma data de lan\u00e7amento. As p\u00e1ginas s\u00e3o simplesmente projetadas para classificar as palavras-chave da data de lan\u00e7amento; elas n\u00e3o revelam uma data de lan\u00e7amento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recovering-from-the-helpful-update\"><span class=\"ez-toc-section\" id=\"recovering-from-the-helpful-update\"><\/span>Recuperando a partir da Atualiza\u00e7\u00e3o \u00datil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se seu site come\u00e7ar a baixar de n\u00edvel ap\u00f3s a atualiza\u00e7\u00e3o do conte\u00fado \u00fatil, voc\u00ea deve tomar medidas para restaur\u00e1-lo. Remover conte\u00fado in\u00fatil de seu website e substitu\u00ed-lo por conte\u00fado \u00fatil e orientado ao visitante pode mudar seu website para a <a href=\"https:\/\/seo.london\/pt\/agencia-de-seo-em-londres\/\">topo<\/a> de <span id=\"urn:enhancement-920bdfcc-063a-4037-8d92-8580cae26855\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>\u2018s <span id=\"urn:enhancement-892bfad1-d1a2-4e2d-aa80-c9c1c9c0f300\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> resultados.<\/p>\n\n\n\n<p>Como com outras atualiza\u00e7\u00f5es de algoritmos, voc\u00ea n\u00e3o ser\u00e1 capaz de se recuperar da atualiza\u00e7\u00e3o de conte\u00fado \u00fatil instantaneamente. Se a atualiza\u00e7\u00e3o de conte\u00fado \u00fatil for direcionada ao seu site, <span id=\"urn:enhancement-57abe823-ff07-47b6-bdbf-70a23c00352e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> ir\u00e1 colocar seu site em tempo limite. Todo o seu site \u00e9 <span id=\"urn:enhancement-10229311-1f95-44bc-aeb4-ca6acaf342eb\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> As classifica\u00e7\u00f5es ser\u00e3o afetadas negativamente durante este per\u00edodo de tempo limite. De acordo com <span id=\"urn:enhancement-83f35ffd-87a5-4f74-a916-c6223b64ba71\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>o tempo de atualiza\u00e7\u00e3o de conte\u00fado \u00fatil pode durar v\u00e1rios meses.<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o tem que <a href=\"https:\/\/seo.london\/pt\/como-enviar-meu-site-para-o-google\/\">enviar<\/a> um pedido de re-inclus\u00e3o se o seu site for alvo de uma atualiza\u00e7\u00e3o \u00fatil do conte\u00fado. Basta remover o conte\u00fado in\u00fatil e esperar por <span id=\"urn:enhancement-1a4d8608-fc9d-4316-a635-d55a6975469b\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> para restaurar seu website. Pode levar v\u00e1rios meses, mas voc\u00ea pode se recuperar a partir da atualiza\u00e7\u00e3o \u00fatil do conte\u00fado.<\/p>\n\n\n\n<p>Desde que voc\u00ea crie conte\u00fado para os visitantes, voc\u00ea n\u00e3o deve temer a atualiza\u00e7\u00e3o \u00fatil do conte\u00fado; voc\u00ea deve abra\u00e7\u00e1-lo. O <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">conte\u00fado \u00fatil<\/a> acabar\u00e1 por melhorar o <span id=\"urn:enhancement-17251ad4-8215-442c-94bb-2a691cf7db57\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">qualidade<\/span> de <span id=\"urn:enhancement-0b2d5d70-18ce-48bc-a7f7-46bc1bd5488e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>\u2018s <span id=\"urn:enhancement-2defc43b-3f79-4974-a023-61f29ba5d5b5\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> resultados. Se voc\u00ea criar conte\u00fado para os visitantes, <span id=\"urn:enhancement-d85a1e7c-f447-4d92-8b82-e1ee10c0376c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> recompensar\u00e1 seu site com <span id=\"urn:enhancement-129191bc-b0da-4b15-ba01-afd25eb170a7\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">pesquisa<\/span> classifica\u00e7\u00f5es.<\/p>","protected":false},"excerpt":{"rendered":"<p>Qual \u00e9 a atualiza\u00e7\u00e3o \u00fatil do conte\u00fado do Google, e como ela afetar\u00e1 seu site? O Google est\u00e1 sacudindo os resultados da pesquisa com uma nova atualiza\u00e7\u00e3o do algoritmo. Conhecida como a atualiza\u00e7\u00e3o de conte\u00fado \u00fatil, ela foi anunciada em 18 de agosto de 2022. O Google diz que \u00e9 parte de um esfor\u00e7o mais amplo para servir aos usu\u00e1rios um conte\u00fado de site mais original e de alta qualidade. Como muitos [...]<\/p>","protected":false},"author":6,"featured_media":22838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Content Update by Google - What is this?<\/title>\n<meta name=\"description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/pt\/atualizacao-de-conteudo-util\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google&#039;s Helpful Content Update\" \/>\n<meta property=\"og:description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new algorithm update. 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