{"id":14328,"date":"2021-07-05T11:54:19","date_gmt":"2021-07-05T11:54:19","guid":{"rendered":"https:\/\/seo.london\/?p=14328"},"modified":"2022-12-28T11:44:16","modified_gmt":"2022-12-28T11:44:16","slug":"how-to-align-seo-and-ux-2","status":"publish","type":"post","link":"https:\/\/seo.london\/pt\/how-to-align-seo-and-ux-2\/","title":{"rendered":"Pesquisa por palavra-chave SEO"},"content":{"rendered":"<p style=\"user-select: auto;\">\n<p><center style=\"user-select: auto;\"><div class=\"lyte-wrapper fourthree\" title=\"\u2705 ZELEZNY&amp;#039;s UNIVERSITY: SEO Keyword Research with SISTRIX SEMRUSH SEARCHMETRICS - ZELEZNY.UK\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_oV5QvfJg-NA\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FoV5QvfJg-NA%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/oV5QvfJg-NA\" \/><meta itemprop=\"duration\" content=\"PT13M18S\" \/><meta itemprop=\"uploadDate\" content=\"2019-04-30T05:29:32Z\" \/><\/div><div id=\"lyte_oV5QvfJg-NA\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FoV5QvfJg-NA%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">\u2705 ZELEZNY&#039;s UNIVERSITY: <a href=\"https:\/\/seo.london\/pt\/\">SEO<\/a> <a href=\"https:\/\/seo.london\/pt\/o-que-sao-meta-keywords-2\/\">Palavra-chave<\/a> <a href=\"https:\/\/seo.london\/pt\/base-de-conhecimento\/pesquisa-de-palavras-chave-em-seo\/\">Pesquisa<\/a> com <a href=\"https:\/\/seo.london\/pt\/como-funciona-o-sistrix\/\">SISTRIX<\/a> SEMRUSH SEARCHMETRICS - ZELEZNY.UK<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/oV5QvfJg-NA\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FoV5QvfJg-NA%2F0.jpg\" alt=\"\u2705 ZELEZNY&amp;#039;s UNIVERSITY: SEO Keyword Research with SISTRIX SEMRUSH SEARCHMETRICS - ZELEZNY.UK\" width=\"420\" height=\"295\" \/><br \/>Assista a este v\u00eddeo no YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"\u2705 ZELEZNY&#039;s UNIVERSITY: SEO Keyword Research with SISTRIX SEMRUSH SEARCHMETRICS - ZELEZNY.UK\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/center><\/p>\n<p style=\"user-select: auto;\"><br style=\"user-select: auto;\" \/>Hello again, my name is Lukasz Zelezny and today I wanted to show you how to do better research, in terms of keywords.<\/p>\n<p style=\"user-select: auto;\">\n<p style=\"user-select: auto;\">Obviously, if we\u2019re talking about keywords we are going to be thinking about Google <a href=\"https:\/\/seo.london\/pt\/como-fazer-uma-pesquisa-avancada-no-google\/\">Busca<\/a> Console. The example that I have today is one that I chose completely at random \u2013 the website pimlicoplumbers.com. It\u2019s a big plumbing company based in Pimlico, as you can see \u2013 the <a href=\"https:\/\/seo.london\/pt\/pros-e-contras-do-dominio-de-correspondencia-exata\/\">dom\u00ednio<\/a> name is Pimlico Plumbers, established in 1979. I checked and the domain name was registered in 2002, so that means it\u2019s a pretty <a href=\"https:\/\/seo.london\/pt\/base-de-conhecimento\/seo-por-quanto-tempo\/\">muito tempo<\/a> and there should be lots of interesting data that we can try to use, for me to share with you as an example.<\/p>\n<h2 style=\"text-align: center;\">Related Spreadsheet<\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"user-select: auto;\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/07\/excel-icon-16670.png\" alt=\"Pesquisa por palavra-chave SEO\" width=\"100\" height=\"100\" \/><br style=\"user-select: auto;\" \/><a style=\"user-select: auto;\" href=\"https:\/\/seolondon.docsend.com\/view\/refctmx78trurf69\" rel=\"nofollow\">Download Snapshot Sheet<\/a><\/p>\n<p style=\"user-select: auto;\">I have 3 varieties of software here; the first is Semrush, the second is Searchmetrics and the third is Sistrix \u2013 three very powerful tools that I use simultaneously, especially for <a href=\"https:\/\/seo.london\/pt\/como-usar-a-semrush-para-pesquisa-de-palavras-chave\/\">pesquisa por palavra-chave<\/a>.<\/p>\n<p style=\"user-select: auto;\">Let\u2019s imagine hypothetically that the owner of Pimlico Plumbers is coming to me and saying, \u2018Hey, Lukas, can you give me some advice on how to leverage my organic traffic and <a href=\"https:\/\/seo.london\/pt\/como-aumentar-o-trafego-de-seu-site-sem-seo\/\">aumentar<\/a> your organic visibility?\u2019<\/p>\n<p style=\"user-select: auto;\">The first step I would take would be to pull as many keywords as possible. If I don\u2019t have access to Google <a href=\"https:\/\/seo.london\/pt\/console-de-busca\/\">Console de Busca<\/a>, I can easily go to Semrush, Searchmetrics and Sistrix.<\/p>\n<p style=\"user-select: auto;\">Right now, we can see that Sistrix in Google.co.uk is showing 1,745 keywords in the <a href=\"https:\/\/seo.london\/pt\/agencia-de-seo-em-londres\/\">topo<\/a> 100. Searchmetrics is showing 1,829 and Semrush is showing 3,608. So, let\u2019s see the full report on these keywords here with Semrush\u2026 you can also see nice growth, natural growth probably \u2013 I don\u2019t know if this is natural or not but I can presume that there are people who are proactively working on the <a href=\"https:\/\/seo.london\/pt\/base-de-conhecimento\/como-monitorar-o-desempenho-de-seo\/\">desempenho<\/a> of this website. You can see here all the keywords, <a href=\"https:\/\/seo.london\/pt\/urls-amigaveis-para-seo\/\">URLs<\/a> and lots of other data. We\u2019re going to export them to Excel. Meanwhile, I\u2019m going to Searchmetrics and doing something similar \u2013 long tail keywords \u2013 I\u2019m going to export them straight away, using the export function. You can see that this is a bit different, but at some points similar. Searchmetrics is asking me how many keywords I would like to export, I\u2019ll export all of them with a click and the export will be ready soon.<\/p>\n<p style=\"user-select: auto;\">Meanwhile I\u2019m going to do the same with Sistrix, and like I said, Sistrix is showing 1,745 keywords. We can use the download function and we would still have 50,000 credits available. (The concept of credit for downloads works pretty similarly with Sistrix and Searchmetrics).<\/p>\n<p style=\"user-select: auto;\">Okay! Right now, Searchmetrics is <a href=\"https:\/\/seo.london\/pt\/relatorios-de-resultados-de-seo\/\">relat\u00f3rio<\/a> that it is ready, so I\u2019m exporting the keywords from here and from Sistrix. Now we need to open each report and name them Tracker 1 and Tracker 2 \u2013 the third one, <a href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-39\/\">que<\/a> is here, we will <a href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-35\/\">ligue para<\/a> Tracker 3.<\/p>\n<p style=\"user-select: auto;\">Something here is not quite right, so let\u2019s do text to columns. Okay, we have pretty much <a href=\"https:\/\/seo.london\/pt\/link-building-como-o-que-fazer-o-que-nao-fazer\/\">o que<\/a> we need; URL, <a href=\"https:\/\/seo.london\/pt\/ferramentas-de-analise-da-concorrencia\/\">concorr\u00eancia<\/a>, traffic, <a href=\"https:\/\/seo.london\/pt\/quanto-custa-o-seo-no-reino-unido\/\">custo<\/a> per click\u2026 in this export we don\u2019t have <a href=\"https:\/\/seo.london\/pt\/como-encontrar-palavras-chave-de-alto-volume-e-baixa-concorrencia\/\">volume de busca<\/a>, but it\u2019s alright, it\u2019s not a big deal.<\/p>\n<p style=\"user-select: auto;\">To Tracker 3 we will add Tracker 2, just to show you that each software is collecting data in a different way, and here is Tracker 1. We need to try to make these 3 spreadsheets as similar to each other as possible, so we need Keyword: in all three, Keyword is in column A, so that\u2019s fine. Position, okay, then URL.<\/p>\n<p style=\"user-select: auto;\">\u2018Previous Position\u2019 we are not interested in, we need Search Volume and that\u2019s pretty much it. I\u2019m just removing everything else that\u2019s here.<\/p>\n<p style=\"user-select: auto;\">So! We have KEYWORD : POSITION : URL : SEARCH VOLUME and the flag which tells us which tracker (software) it was.<\/p>\n<p style=\"user-select: auto;\">On this we need to swap the columns, put POSITION here and SEARCH VOLUME here, the rest we can <a href=\"https:\/\/seo.london\/pt\/remover-urls-do-indice-do-google-usando-o-console-de-pesquisa\/\">remover<\/a>.<\/p>\n<p style=\"user-select: auto;\">This is the third one\u2026 on this one I can\u2019t find Search Volume, so we will put N\/A and the rest we can remove.<\/p>\n<p style=\"user-select: auto;\">Now you have these in the right <a href=\"https:\/\/seo.london\/pt\/formato-e-estrutura-do-artigo\/\">formato<\/a>, you can create another spreadsheet where you will add all of the keywords. That\u2019s pretty much it.<\/p>\n<p style=\"user-select: auto;\">The problem we have here is with the URL \u2013 the URL from the first tracker (software) is a bit different to Tracker 2 and 3. You can see that there\u2019s <a href=\"https:\/\/seo.london\/pt\/o-que-e-conteudo-misto\/\">HTTP<\/a> in Tracker 2 and 3, and \u2013 actually there\u2019s no HTTP in Tracker 2 so we would need to add this.<\/p>\n<p style=\"user-select: auto;\">We can see that in two of the cases, Tracker 1 and Tracker 3 is using HTTP so we\u2019ll use a quick trick to replace WWW with HTTP\/\/WWW.<\/p>\n<p style=\"user-select: auto;\">The first one we are replacing is creating a duplicate HTTP but that\u2019s not a problem, we will switch this back too. If there are 2 lots of HTTP then it should be replaced with a single HTTP.<\/p>\n<p style=\"user-select: auto;\">So that\u2019s done and you can see that the URLs are now consistent.<\/p>\n<p style=\"user-select: auto;\">Now, the most important part is to remember that there are 7,183 keywords that we have been able to pull using these 3 types of software. WE can presume there will be a lot of duplication so we need to remove those. There are two ways to do this \u2013 I will try with this filter\u2026 yes, that\u2019s done, so now we can copy this to one fresh spreadsheet and this is it. We have 5573 keywords here, and now, some simple maths: we had one software, Semrush, which was reporting round 3500 keywords, Searchmetrics was reporting 1800, Sistrix something like 1700 \u2013 altogether that was 7183, but when we removed the duplication there are 5573. Technically, only around 2000 keywords in this exports have been duplicated across different software, and that way you can clearly see that using 3 different types of software for the same task gives you an amazing view of all of the keywords that are ranking in your website.<\/p>\n<p style=\"user-select: auto;\">The last thing for this part; I can do a simple pivot, insert the pivot and think about this: I can put URLs here and I can put Keywords here and also here, then add Search Volume here. We will collapse this pivot and, if we sort, for example from the highest. Now it works and we can see that Pimlico Plumbers is a URL that has the highest number of keywords. Some others are About Us, <a href=\"https:\/\/seo.london\/pt\/seo-para-agencias-de-recrutamento\/\">Recrutamento<\/a>, Pimlico Apprentice\u2026.then below, Service, Electrics and so on\u2026<\/p>\n<p style=\"user-select: auto;\">On the other side you can see the column with the Search Volume which you can also sort, and you can see that obviously that Number Plates is one of the most popular keywords\u2026probably because some of the keywords that we have here in the pivot\u2026.yes, Number Plate is there, very very popular.<\/p>\n<p style=\"user-select: auto;\">So, that\u2019s it! Thank you very much for being with me, that was Lukas Zelezny and if you have any comments please don\u2019t forget to use the comment function. If you can share this with your friends on your <a href=\"https:\/\/seo.london\/pt\/seo-para-facebook\/\">Facebook<\/a> or Twitter then I will be very grateful. Once again, thank you very much \u2013 see you next time!<\/p>","protected":false},"excerpt":{"rendered":"<p>Hello again, my name is Lukasz Zelezny and today I wanted to show you how to do better research, in terms of keywords. Obviously, if we\u2019re talking about keywords we are going to be thinking about Google Search Console. The example that I have today is one that I chose completely at random \u2013 the [&hellip;]<\/p>","protected":false},"author":6,"featured_media":14336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Keyword Research - SEO.London<\/title>\n<meta name=\"description\" content=\"Hello again, my name is Lukasz Zelezny and today I wanted to show you how to do better research, in terms of keywords. Obviously, if we\u2019re talking about\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/pt\/how-to-align-seo-and-ux-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to align SEO and UX\" \/>\n<meta property=\"og:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. 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