{"id":12055,"date":"2021-01-31T20:07:25","date_gmt":"2021-01-31T20:07:25","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=12055"},"modified":"2022-12-28T18:56:25","modified_gmt":"2022-12-28T18:56:25","slug":"conteudo-do-what-is-cornerstone-36","status":"publish","type":"post","link":"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/","title":{"rendered":"Postos GMB"},"content":{"rendered":"<h4 style=\"text-align: justify;\">Are you using Google Posts in your local business marketing strategy? Available through Google My Business (GMB), it&#8217;s a highly useful feature for local businesses. Using Google Posts, you can advertise products and services, announce upcoming events, share promotions and more. To effectively integrate into your local business strategy, though, you must familiarize yourself with Google Posts and how they work. <strong>How to Promote Your Local Business With Google Posts<\/strong><\/h4>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-are-google-my-business-posts\"><\/span>What Are Google My Business Posts?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabela de Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/#what-are-google-my-business-posts\" title=\"What Are Google My Business Posts?\">What Are Google My Business Posts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/#types-of-google-my-business-posts\" title=\"Types of Google My Business Posts:\">Types of Google My Business Posts:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/#benefits-of-using-google-my-business-posts\" title=\"Benefits of Using Google My Business Posts\">Benefits of Using Google My Business Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/#how-to-get-started-with-google-my-business-posts\" title=\"How to Get Started With Google My Business Posts\">How to Get Started With Google My Business Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/#tips-on-creating-google-my-business-posts\" title=\"Tips on Creating Google My Business Posts\">Tips on Creating Google My Business Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/#how-to-track-the-performance-of-google-my-business-posts\" title=\"How to Track the Performance of Google My Business Posts\">How to Track the Performance of Google My Business Posts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\"><a href=\"https:\/\/seo.london\/pt\/como-configurar-o-google-my-business\/\">Google My Business<\/a> Posts are special blog-style posts created through a business&#8217;s GMB dashboard. They support a maximum of 1,500 characters as well as an optional image or <a href=\"https:\/\/seo.london\/pt\/os-videos-sao-bons-para-seo\/\">v\u00eddeo<\/a> and an optional call to action (CTA).<\/p>\n<p style=\"text-align: justify;\">Google My <a href=\"https:\/\/seo.london\/pt\/por-que-minha-empresa-nao-esta-aparecendo-no-google-maps\/\">Neg\u00f3cios<\/a> Posts are displayed in a business&#8217;s <a href=\"https:\/\/seo.london\/pt\/como-faco-para-usar-o-grafico-de-conhecimento-do-google\/\">conhecimento<\/a> panel for relevant, typically branded, searches and the business&#8217;s <a href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-37\/\">Google Maps<\/a> <a href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-31\/\">endere\u00e7o<\/a>. When a user searches for your <a href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-34\/\">local<\/a> neg\u00f3cios <a href=\"https:\/\/seo.london\/pt\/marca-menciona-seo\/\">marca<\/a> name on Google, he or she may see its knowledge panel on the right of the <a href=\"https:\/\/seo.london\/pt\/como-fazer-uma-pesquisa-avancada-no-google\/\">pesquisa<\/a> results. Any Google My Business Posts that you recently published will appear at the bottom of your local business knowledge panel, along with a link titled &#8220;View previous updates on Google&#8221; that users can click to access older Google My Business Posts. In addition to knowledge panels, Google My Business Posts also appear on Google Maps when a user enters or selects a local business address.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"types-of-google-my-business-posts\"><\/span>Types of Google My Business Posts:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>What&#8217;s New<\/li>\n<li>Event<\/li>\n<li>Offer<\/li>\n<li>Produto<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">While GMB has been around since 2014, Google didn&#8217;t introduce Google My Business Posts until 2016. At the time, Google My Business Posts were limited to candidates of the 2016 U.S. presidential election. Just a few months after testing the feature among presidential candidates, Google rolled it out to a small number of select businesses. Today, all local businesses with a verified GMB listing can create Google My Business Posts.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"benefits-of-using-google-my-business-posts\"><\/span>Benefits of Using Google My Business Posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google My Business Posts can help your local business in several ways. Since they are displayed directly in the knowledge panel, Google users will see them regardless of whether they click and visit your local business website. As a result, you can use Google My Business Posts to make newsworthy announcements that are relevant to your local business audience. Maybe you want to announce a special sale, or perhaps you want to announce the arrival of a new product or service. Google My Business Posts ensure that anyone who searches for your local business brand name will see your announcements in the knowledge panel.<\/p>\n<p style=\"text-align: justify;\">You can use Google My Business Posts to drive traffic to your local business website. When you create a &#8220;What&#8217;s New&#8221; Google Post, you&#8217;ll have the option of adding a CTA button. You can then specify a link for the CTA button, guiding users to your website or other digital <a href=\"https:\/\/seo.london\/pt\/palavras-chave-de-seo-para-imoveis\/\">propriedades<\/a>. If you run a <a href=\"https:\/\/seo.london\/pt\/os-blogs-sao-bons-para-seo\/\">blog<\/a> on your local business website, for example, you can share excerpts of your blog posts in Google My Business Posts. After reading an excerpt, users can click the CTA button to visit your website and read the rest of the blog post.<\/p>\n<p style=\"text-align: justify;\">Google My Business Posts can help your local business attract more <a href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-35\/\">liga\u00e7\u00f5es<\/a> from prospective customers. The &#8220;Call now&#8221; CTA button lives up to its namesake by displaying your local business phone number for desktop users or a click-to-call button for mobile users.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-get-started-with-google-my-business-posts\"><\/span>How to Get Started With Google My Business Posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You&#8217;ll need to verify your GMB listing before you can create Google My Business Posts. Visit google.com\/business and click the &#8220;Sign in&#8221; button in the upper-right corner. Upon signing in to GMB, you should see your business name displayed under &#8220;Locations.&#8221; To verify your GMB listing, click &#8220;Verify now&#8221; next to your local business name and follow the onscreen instructions.<\/p>\n<p style=\"text-align: justify;\">Once Google has verified your GMB listing, you can create Google My Business Posts through the GMB dashboard. From the GMB dashboard, click your business name under &#8220;Locations.&#8221; Next, click the &#8220;Posts&#8221; tab on the left sidebar menu. You can then select from one of the four supported Post types.<\/p>\n<p style=\"text-align: justify;\">Creating a Google Post is a quick and easy process. After selecting your desired Post type, you&#8217;ll see a pop-up window with a few basic fields and options. At the <a href=\"https:\/\/seo.london\/pt\/agencia-de-seo-em-londres\/\">topo<\/a> of the pop-up window is a camera icon, <a href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-39\/\">que<\/a> you can click to upload an image or video. For &#8220;What&#8217;s New&#8221; posts &#8212; the most commonly used type of Google Post &#8212; you&#8217;ll see a field below the camera icon. Here are tips for this field:<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"tips-on-creating-google-my-business-posts\"><\/span>Tips on Creating Google My Business Posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\">Google typically only displays the first 100 characters of a Google post in the knowledge panel, so make the first 100 characters count.<\/li>\n<li style=\"text-align: justify;\">Don&#8217;t reuse the same image or <a href=\"https:\/\/seo.london\/pt\/o-google-nao-esta-indexando-imagens\/\">imagens<\/a> for multiple Google My Business Posts.<\/li>\n<li style=\"text-align: justify;\">Choose images with bright, attention-grabbing colors to generate more views with your Google My Business Posts.<\/li>\n<li style=\"text-align: justify;\">Use a 1-to-1 aspect ratio for images. If you attempt to upload an image with a different aspect ratio, GMB will force you to crop it.<\/li>\n<li style=\"text-align: justify;\">Try to publish new Google My Business Posts at least once a week. Posts older than one week are removed from the knowledge panel, resulting in significantly lower visibility.<\/li>\n<li style=\"text-align: justify;\">Create short yet compelling titles.<\/li>\n<li style=\"text-align: justify;\">Break up text into several small sections, prefixing each section with a subheading.<\/li>\n<li style=\"text-align: justify;\">Add a CTA button to every &#8220;What&#8217;s New&#8221; post.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/seo.london\/pt\/o-que-perguntar-aos-consultores-de-seo\/\">Perguntar<\/a> users to share your Google My Business Posts.<\/li>\n<li style=\"text-align: justify;\">Publish both time-sensitive and <a href=\"https:\/\/seo.london\/pt\/conteudo-perene-sazonal-ou-em-extincao-como-escolher-o-conteudo-perfeito\/\">evergreen<\/a> <a href=\"https:\/\/seo.london\/pt\/marketing-de-conteudo-servicos-de-seo\/\">conte\u00fado<\/a>.<\/li>\n<li style=\"text-align: justify;\">Double-check CTA buttons to ensure they have the correct link address or phone number. If the link address or phone number is wrong, the Post won&#8217;t offer much value for your local business.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-track-the-performance-of-google-my-business-posts\"><\/span>How to Track the Performance of Google My Business Posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You can easily <a href=\"https:\/\/seo.london\/pt\/como-rastrear-classificacoes-de-palavras-chave\/\">faixa<\/a> o <a href=\"https:\/\/seo.london\/pt\/base-de-conhecimento\/como-monitorar-o-desempenho-de-seo\/\">desempenho<\/a> of your Google My Business Posts from the GMB dashboard. Just click your local business name, followed by the &#8220;Posts&#8221; tab on the left sidebar menu. At the bottom of each Google Post, you&#8217;ll see the number of views and CTA clicks the Post has generated since being published. The more views and clicks a Google Post generates, the better.<\/p>\n<p style=\"text-align: justify;\">Most tech-savvy local businesses recognize the value of a GMB listing. Only a fraction, however, take advantage of GMB&#8217;s Google My Business Posts feature. By creating Google My Business Posts, you&#8217;ll distinguish your local business from its competitors.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Google Analytics \u00e9 uma excelente ferramenta de rastreamento, fornecendo fatos e n\u00fameros sobre seu tr\u00e1fego, ainda assim, se voc\u00ea combinar essas informa\u00e7\u00f5es com a an\u00e1lise de palavras-chave.<\/p>","protected":false},"author":6,"featured_media":12056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google My Business Posts - Creating Post, Call-To-Action and more<\/title>\n<meta name=\"description\" content=\"Are you using Google Posts in your local business marketing strategy? Available through Google My Business (GMB)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google My Business Posts\" \/>\n<meta property=\"og:description\" content=\"How to Promote Your Local Business With Google Posts\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/pt\/conteudo-do-what-is-cornerstone-36\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T20:07:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T18:56:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Attract-More-Calls-to-Your-Local-Business-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google My Business Posts\" \/>\n<meta name=\"twitter:description\" content=\"How to Promote Your Local Business With Google Posts\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Attract-More-Calls-to-Your-Local-Business-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google My Business Posts - Creating Post, Call-To-Action and more","description":"Are you using Google Posts in your local business marketing strategy? 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