{"id":13759,"date":"2021-03-20T11:11:28","date_gmt":"2021-03-20T11:11:28","guid":{"rendered":"https:\/\/seo.london\/?p=13759"},"modified":"2022-12-28T11:44:36","modified_gmt":"2022-12-28T11:44:36","slug":"ka-saskanot-seo-un-ux","status":"publish","type":"post","link":"https:\/\/seo.london\/lv\/ka-saskanot-seo-un-ux\/","title":{"rendered":"K\u0101 saska\u0146ot SEO un UX"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/lv\/\">SEO<\/a> nav tikai par <a href=\"https:\/\/seo.london\/lv\/saites-veidosana-ka-ko-darit-donts\/\">ko<\/a> t\u0101 bija. Savulaik j\u016bs vienk\u0101r\u0161i piepild\u012bj\u0101t lapu ar atsl\u0113gv\u0101rdiem, pievienoj\u0101t da\u017eas saites, un viss bija izdar\u012bts. M\u016bsdien\u0101s ir daudz citu faktoru, kas j\u0101\u0146em v\u0113r\u0101.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pirmais atjaunin\u0101jums, kas patie\u0161\u0101m satricin\u0101ja algoritma darb\u012bbu, bija 2011. gada Google Panda. Tas bija izr\u0101viens, kas lika autoriem vair\u0101k piev\u0113rst uzman\u012bbu to kvalit\u0101tes nodro\u0161in\u0101\u0161anai. <a href=\"https:\/\/seo.london\/lv\/ka-rakstit-seo-optimizeta-blog\/\">rakst\u012b\u0161ana<\/a> atsl\u0113gv\u0101rdu viet\u0101. Turpm\u0101k 2013. <a href=\"https:\/\/seo.london\/lv\/zinasanu-baze\/google-hummingbird\/\">Kolibri<\/a> atjaunin\u0101jums main\u012bja pieeju, ievie\u0161ot semantisko <a href=\"https:\/\/seo.london\/lv\/ka-veikt-paplasinato-meklesanu-pakalpojuma-google\/\">mekl\u0113t<\/a>. Google E-A-T bija v\u0113l viens, kas lika mums vair\u0101k koncentr\u0113ties uz zin\u0101\u0161an\u0101m, <a href=\"https:\/\/seo.london\/lv\/ka-atrast-domena-autoritati\/\">iest\u0101de<\/a>un uztic\u012bbu. Dro\u0161\u012bba, uzticam\u012bba un autorit\u0101te ie\u0146\u0113ma centr\u0101lo vietu.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u0101kam\u0101 noz\u012bm\u012bg\u0101k\u0101 lieta ir t\u0101 sauktie <a href=\"https:\/\/seo.london\/lv\/kas-ir-google-timekla-pamatdalas\/\">Core Web Vitals<\/a>. Google pl\u0101no UX padar\u012bt par v\u0113l svar\u012bg\u0101ku ranga faktoru, m\u0113rot Google Page <a href=\"https:\/\/seo.london\/lv\/kas-ir-lapas-pieredzes-signali\/\">Pieredze<\/a> Sign\u0101ls (draudz\u012bgums mobilaj\u0101m ier\u012bc\u0113m, HTTPS, dro\u0161a p\u0101rl\u016bko\u0161ana), liel\u0101kais satura punkts, pirm\u0101 ievades aizkave un kumulat\u012bvais izk\u0101rtojuma nob\u012bde. Tas k\u013c\u016bs par realit\u0101ti 2021. gada maij\u0101, un SEO speci\u0101listi prognoz\u0113, ka \u0161\u012b b\u016bs viena no noz\u012bm\u012bg\u0101kaj\u0101m p\u0101rmai\u0146\u0101m v\u0113stur\u0113. Visi \u0161ie atjaunin\u0101jumi ietekm\u0113 izl\u012bdzin\u0101\u0161anu <a href=\"https:\/\/miloszkrasinski.com\/ux-vs-seo\/\">UX un SEO<\/a>.<\/span><\/p>\n<div class=\"lyte-wrapper fourthree\" title=\"K\u0101 saska\u0146ot SEO un UX\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_BPJUIkU2b28\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/BPJUIkU2b28\" \/><meta itemprop=\"duration\" content=\"PT8M39S\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-27T23:15:43Z\" \/><\/div><div id=\"lyte_BPJUIkU2b28\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">K\u0101 saska\u0146ot SEO un UX<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/BPJUIkU2b28\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FBPJUIkU2b28%2F0.jpg\" alt=\"K\u0101 saska\u0146ot SEO un UX\" width=\"420\" height=\"295\" \/><br \/>Skatieties \u0161o videoklipu vietn\u0113 YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Visit: http:\/\/seo.london\/?utm_source=youtube&amp;utm_medium=referral&amp;utm_campaign=lukaszzelezny&amp;utm_term=howtoalign&amp;utm_content=howtoalign I am a London SEO professional with over 15 years of experience. A UK Search Awards judge, and a former director of organic performance at ZPG (uSwitch.com, Zoopla.co.uk, and Prime Location). Currently running SEO.London consultancy\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-ux-and-seo-and-how-they-affect-each-other\"><\/span><span style=\"font-weight: 400;\">Kas ir UX un SEO un k\u0101 tie viens otru ietekm\u0113<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Satura r\u0101d\u012bt\u0101js<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0101rsl\u0113gt satura tabulu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0101rsl\u0113gt<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/lv\/ka-saskanot-seo-un-ux\/#what-are-ux-and-seo-and-how-they-affect-each-other\" title=\"Kas ir UX un SEO un k\u0101 tie viens otru ietekm\u0113\">Kas ir UX un SEO un k\u0101 tie viens otru ietekm\u0113<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/lv\/ka-saskanot-seo-un-ux\/#possible-challenges\" title=\"Iesp\u0113jamie izaicin\u0101jumi\">Iesp\u0113jamie izaicin\u0101jumi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/lv\/ka-saskanot-seo-un-ux\/#arranging-the-perfect-marriage-of-ux-and-seo\" title=\"Perfekta UX un SEO savienojuma veido\u0161ana\">Perfekta UX un SEO savienojuma veido\u0161ana<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/lv\/ka-saskanot-seo-un-ux\/#future-trends\" title=\"N\u0101kotnes tendences\">N\u0101kotnes tendences<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">UX jeb lietot\u0101ja pieredzi veido tas, k\u0101 apmekl\u0113t\u0101js j\u016btas un ko vi\u0146\u0161 dara, ieejot j\u016bsu vietn\u0113. Tas ietver ar\u012b vi\u0146u uzved\u012bbu, <a href=\"https:\/\/seo.london\/lv\/zinasanu-baze\/seo-how-long\/\">cik ilgi<\/a> vi\u0146i uzturas, uz k\u0101d\u0101m sait\u0113m klik\u0161\u0137ina un k\u0101 kopum\u0101 uztver j\u016bsu t\u012bmek\u013ca vietni. K\u0101 jau nor\u0101da nosaukums, UX centr\u0101lais punkts ir galalietot\u0101js.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO ir nedaudz at\u0161\u0137ir\u012bgs. T\u0101s galvenais m\u0113r\u0137is ir nodro\u0161in\u0101t lietot\u0101jam atbilsto\u0161us nor\u0101d\u012bjumus, lai vi\u0146\u0161 var\u0113tu atrast j\u016bsu t\u012bmek\u013ca vietni, izmantojot mekl\u0113t\u0101jprogrammu. Tas, kas notiek t\u0101l\u0101k, vairs nav SEO speci\u0101listu r\u016bpes. Galven\u0101 at\u0161\u0137ir\u012bba ir t\u0101, ka r\u0101pot\u0101ji neuztver t\u012bmek\u013ca vietni t\u0101pat k\u0101 cilv\u0113ki. <a href=\"https:\/\/seo.london\/lv\/ka-bloket-robotus-ar-robots-txt\/\">Boti<\/a> koncentr\u0113ties uz pirmkodu; lietot\u0101ji koncentr\u0113jas uz vizu\u0101lo izskatu un <a href=\"https:\/\/seo.london\/lv\/satura-marketinga-seo-pakalpojumi\/\">saturs<\/a>. SEO ir vair\u0101k v\u0113rsts uz to, lai apmierin\u0101tu mekl\u0113t\u0101jprogrammu, nevis cilv\u0113kus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lai j\u016bsu vietne b\u016btu veiksm\u012bga, ir svar\u012bgi nodro\u0161in\u0101t taisn\u012bgu l\u012bdzsvaru starp abiem faktoriem. Kas no t\u0101, ka cilv\u0113ki var viegli atrast j\u016bsu t\u012bmek\u013ca vietni, ja vi\u0146i to uzreiz pamet slikt\u0101 dizaina un satura d\u0113\u013c? Tie\u0161i \u0161eit UX un SEO saskaras. <a href=\"https:\/\/seo.london\/lv\/satura-marketinga-raditaji\/\">Metrikas<\/a> piem\u0113ram. <a href=\"https:\/\/seo.london\/lv\/kas-ir-uzturesanas-laiks\/\">uztur\u0113\u0161an\u0101s laiks<\/a> ir pier\u0101d\u012bjums tam. Petra Odak, CMO <\/span><a href=\"https:\/\/betterproposals.io\"><span style=\"font-weight: 400;\">Lab\u0101ki priek\u0161likumi<\/span><\/a><span style=\"font-weight: 400;\"> koment\u0101ri t\u0101l\u0101k: <\/span><i><span style=\"font-weight: 400;\">\"UX ir t\u016bl\u012bt\u0113ja ietekme uz SEO. Lietot\u0101ja pieredze ir tas, k\u0101 apmekl\u0113t\u0101js mijiedarbojas ar j\u016bsu t\u012bmek\u013ca vietni. Viens no galvenajiem Google (un citu mekl\u0113t\u0101jprogrammu rezult\u0101tu v\u0113rt\u0113\u0161anas faktoriem) ir <a href=\"https:\/\/seo.london\/lv\/kapec-jums-ir-jaizprot-jusu-vietnu-atteikuma-koeficients\/\">atl\u0113ku\u0161o lietot\u0101ju skaits<\/a>, <a href=\"https:\/\/seo.london\/lv\/eskorta-seo-pakalpojumi\/\">kas<\/a> atkal ir saist\u012bts ar UX. Citiem v\u0101rdiem sakot, ja j\u016bsu UX ir labs, tas noz\u012bm\u0113, ka apmekl\u0113t\u0101jiem pat\u012bk j\u016bsu saturs un ka tas ir v\u0113rt\u012bgs. Google to interpret\u0113 k\u0101 z\u012bmi, ka j\u016bsu lapa ir laba, un ierindo to augst\u0101k. Vienk\u0101r\u0161\u0101k sakot, lai SEO b\u016btu labs, jums ir nepiecie\u0161ams lielisks UX.\"<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Tom\u0113r reiz\u0113m \u0161ie divi faktori var kait\u0113t viens otram, radot zin\u0101mas probl\u0113mas.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"possible-challenges\"><\/span><span style=\"font-weight: 400;\">Iesp\u0113jamie izaicin\u0101jumi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Mekl\u0113jat l\u012bdzsvaru starp rakst\u012b\u0161anu mekl\u0113t\u0101jprogramm\u0101m un cilv\u0113kiem<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rakst\u012b\u0161ana SEO vajadz\u012bb\u0101m un rakst\u012b\u0161ana UX vajadz\u012bb\u0101m balst\u0101s uz at\u0161\u0137ir\u012bgiem principiem. Pirmaj\u0101 gad\u012bjum\u0101 ir paredz\u0113ts iepriecin\u0101t mekl\u0113t\u0101jprogrammu ar pareiziem atsl\u0113gv\u0101rdiem, <a href=\"https:\/\/seo.london\/lv\/ka-izmantot-shemas-seo\/\">sh\u0113ma<\/a>, virsraksti, <a href=\"https:\/\/seo.london\/lv\/meta-apraksts-title-tag-h1-kontaktinformacijas-lapa\/\">meta<\/a> tagus u.c., kuru vien\u012bgais m\u0113r\u0137is ir piepild\u012bt lietot\u0101ja cer\u012bbas. Tagad, izmantojot atsl\u0113gv\u0101rdus, k\u0101 paredz\u0113ts, bie\u017ei vien var b\u016bt gr\u016bti, nezaud\u0113jot satura viengabalain\u012bbu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iedom\u0101jieties, ka j\u016bs sa\u0146emat <a href=\"https:\/\/seo.london\/lv\/kas-ir-meta-atslegvardi\/\">atsl\u0113gv\u0101rds<\/a> ieteikumus no programmat\u016bras. Tie ir \u0146emti no <a href=\"https:\/\/seo.london\/lv\/seo-agentura-londona\/\">top<\/a> 10 lappuses, kas <a href=\"https:\/\/seo.london\/lv\/ka-es-varu-parbaudit-savu-seo-rangu\/\">rangs<\/a> konkr\u0113tai lappusei. Jums var tikt ieteiktas nepareizi uzrakst\u012btas atsl\u0113gv\u0101rda versijas, jo \u0161\u0101di gad\u012bjumi par\u0101d\u012bj\u0101s j\u016bsu konkurentu satur\u0101. Ko tad jums vajadz\u0113tu dar\u012bt? Upur\u0113t pareiz\u012bbu, lai ieg\u016btu lab\u0101kas poz\u012bcijas? \u0160aj\u0101 gad\u012bjum\u0101 jums b\u016bs j\u0101pan\u0101k ide\u0101ls l\u012bdzsvars. Tom\u0113r labs noteikums ir t\u0101ds, ka lietot\u0101js ir pirmaj\u0101 viet\u0101.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bud\u017eeta iev\u0113ro\u0161ana, lai apmierin\u0101tu abus<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gan SEO, gan UX dizains var izr\u0101d\u012bties d\u0101rgs piedz\u012bvojums. Ja SEO ir vair\u0101k ilgtermi\u0146a izdevumi, tad UX liel\u0101koties ir vienreiz\u0113js maks\u0101jums. Tom\u0113r, pan\u0101kot l\u012bdzsvaru <a href=\"https:\/\/seo.london\/lv\/ka-veikt-seo-ar-budzetu-satura-vietnei\/\">bud\u017eets<\/a> j\u016bsu SEO un UX dizainam <a href=\"https:\/\/seo.london\/lv\/tiessaistes-marketinga-centieni\/\">centieni<\/a> ir iz\u0161\u0137iro\u0161a noz\u012bme. Nepietiekami finans\u0113ts SEO var dot jums nulles rezult\u0101tus, piln\u012bb\u0101 izniekojot j\u016bsu <a href=\"https:\/\/seo.london\/lv\/seo-finansu-pakalpojumiem\/\">nauda<\/a>, t\u0101 k\u0101 <a href=\"https:\/\/seo.london\/lv\/slikti-seo\/\">slikts<\/a> UX vienk\u0101r\u0161i atbaid\u012bs apmekl\u0113t\u0101jus no j\u016bsu vietnes. \u0160\u012b iemesla d\u0113\u013c jums b\u016bs j\u0101p\u0101rliecin\u0101s, ka abas j\u016bsu kampa\u0146as ir rentablas.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Navig\u0101cijas probl\u0113mas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Protams, iek\u0161\u0113j\u0101s saites ir svar\u012bgas, ta\u010du to p\u0101rm\u0113r\u012bga izmanto\u0161ana padara saskarni vienk\u0101r\u0161i sliktu un p\u0101rbl\u012bv\u0113tu. Lai gan ir lieliski \u013caut lietot\u0101jam br\u012bvi p\u0101rvietoties pa lapu intuit\u012bv\u0101 veid\u0101, p\u0101rsp\u012bl\u0113jot ar to, tiek rad\u012bts tikai liel\u0101ks juceklis, kas paties\u012bb\u0101 apgr\u016btina navig\u0101ciju vis\u0101 vietn\u0113.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tehnisk\u0101 atbalsta jaut\u0101jumi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Neel Vithlani, digit\u0101lais <a href=\"https:\/\/seo.london\/lv\/ar-ko-nodarbojas-digitala-marketinga-specialists\/\">tirgot\u0101js<\/a> no <\/span><a href=\"https:\/\/www.orderhive.com\/\"><span style=\"font-weight: 400;\">Orderhive<\/span><\/a><span style=\"font-weight: 400;\"> uzskata, ka tehnisk\u0101 atbalsta jaut\u0101jumi ir viens no iemesliem, k\u0101p\u0113c UX un SEO ir sa\u0161\u016bpoti: <\/span><i><span style=\"font-weight: 400;\">\"Tagad daudzi cilv\u0113ki abus uzskata par ienaidniekiem, iesp\u0113jams, t\u0101p\u0113c, ka daudzos gad\u012bjumos tr\u016bkst tehnisk\u0101 atbalsta. Piem\u0113ram, Google <a href=\"https:\/\/seo.london\/lv\/kas-ir-amp-seo\/\">AMP<\/a> nodro\u0161ina \u013coti pamata <a href=\"https:\/\/seo.london\/lv\/ka-uzlabot-seo-ar-google-analytics\/\">anal\u012btika<\/a> datus, lai gan t\u0101 ir \u013coti \u0113rta lietot\u0101jam. Tas nav draudz\u012bgs ar\u012b rekl\u0101m\u0101m. T\u0101d\u0113j\u0101di m\u0113s varam saprast, ka probl\u0113ma ir tehniskaj\u0101 atbalst\u0101 un ievie\u0161an\u0101 tirg\u016b.<\/span><\/i><span style=\"font-weight: 400;\">\" Vi\u0146\u0161 piemin ar\u012b e-pastus: <\/span><i><span style=\"font-weight: 400;\">\"Jau gadu desmitiem e-pasta zi\u0146ojumos tr\u016bkst tehnisk\u0101 atbalsta, un nesenie atjaunin\u0101jumi ir b\u016btiski ietekm\u0113ju\u0161i UX.\"<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"arranging-the-perfect-marriage-of-ux-and-seo\"><\/span><span style=\"font-weight: 400;\">Perfekta UX un SEO savienojuma veido\u0161ana<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ir diezgan daudz jaut\u0101jumu, kas jums b\u016bs j\u0101atrisina, t\u0101p\u0113c \u0161eit ir sniegti da\u017ei padomi, k\u0101 pan\u0101kt, lai viss SEO un UX process b\u016btu veiksm\u012bgs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sadarb\u012bbas kult\u016bras veido\u0161ana starp departamentiem<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO un UX speci\u0101listi iev\u0113ro at\u0161\u0137ir\u012bgus principus. Pirmais solis b\u016btu \u0161o divu noda\u013cu piel\u0101go\u0161ana un sadarb\u012bbas un efekt\u012bvas komunik\u0101cijas veicin\u0101\u0161ana. Viljams Kanons (William Cannon), izpilddirektors <\/span><a href=\"https:\/\/signaturely.com\"><span style=\"font-weight: 400;\">Paraksts<\/span><\/a><span style=\"font-weight: 400;\"> piekr\u012bt:<\/span><i><span style=\"font-weight: 400;\"> \"S\u0101ciet ar SEO un UX strukt\u016brvien\u012bbu cie\u0161u sadarb\u012bbu (pie\u0146emot, ka jums abas discipl\u012bnas ir zem viena jumta). Izj\u016btot vienu un to pa\u0161u darba atmosf\u0113ru, konkur\u0113jo\u0161\u0101s attiec\u012bbas bie\u017ei vien var k\u013c\u016bt par sadarb\u012bbas attiec\u012bb\u0101m, \u012bpa\u0161i, ja abas komandas ir saist\u012btas t\u012bmek\u013ca projektos vienlaic\u012bgi jau no pa\u0161a s\u0101kuma.\"&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Tom\u0113r tas b\u016btu j\u0101izdara pirms projekta izstr\u0101des s\u0101kuma. M\u0113\u0123in\u0101jums to dar\u012bt p\u0113c tam, kad esat s\u0101cis darbu ar uzdevumiem, padara to piln\u012bgi bezj\u0113dz\u012bgu. Ra\u017eo\u0161anas posm\u0101 var rasties da\u017eas komunik\u0101cijas probl\u0113mas, un j\u016bs paliksiet ar \u012bsu galu gal\u0101. Viljams papildina \u0161o t\u0113mu: <\/span><i><span style=\"font-weight: 400;\">\"Darbojoties kop\u0101 jau pl\u0101no\u0161anas posm\u0101, abas grupas var sniegt domin\u0113jo\u0161us ieguvumus, kas var \u013coti adekv\u0101ti novest j\u016bsu projektu uz p\u0101rsteidzo\u0161u (un kopum\u0101 lab\u0101ku) poz\u012bciju. Vi\u0146i ar\u012b uz\u0146emsies liel\u0101ku atbild\u012bbu par projektu, jo tiks apspriesti un pievienoti jau agr\u012bn\u0101 projekta \u012bsteno\u0161anas posm\u0101.\"<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Mekl\u0113\u0161anas nol\u016bka noskaidro\u0161ana<\/span><\/h3>\n<p><a href=\"https:\/\/twitter.com\/debgotwired\/status\/1360589411021246476\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/debgotwired\/status\/1360589411021246476<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/lv\/meklesanas-noluks-101-celvedis-iesacejiem\/\">Mekl\u0113\u0161anas nol\u016bks<\/a> ir iemesls, k\u0101p\u0113c lietot\u0101ji mekl\u0113\u0161anas josl\u0101 ievada konkr\u0113tu vaic\u0101jumu. Tagad j\u016bsu priorit\u0101tei j\u0101b\u016bt lietot\u0101ja nol\u016bka apmierin\u0101\u0161anai. Jums b\u016bs j\u0101zina katra SERP rakstur\u012bg\u0101s iez\u012bmes, lai necenstos ierindot savu <a href=\"https:\/\/seo.london\/lv\/vai-emuari-ir-labi-seo\/\">emu\u0101rs<\/a> starp <a href=\"https:\/\/seo.london\/lv\/seo-pakalpojumi-e-komercijas-vietnei-2\/\">e-komercija<\/a> vai <a href=\"https:\/\/seo.london\/lv\/seo-e-komercijas-produktu-lapam\/\">produktu lapas<\/a>. Tas ir vienk\u0101r\u0161i iz\u0161\u0137\u0113rd\u0113tas p\u016bles, un k\u0101p\u0113c tas ir iesp\u0113jams dar\u012bt, j\u016bs ar savu lapu nepiepild\u012bsiet klientu cer\u012bbas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pie\u0146emsim, ka persona Google ievad\u012bs \"pirkt augstpap\u0113\u017eu kurpes\". Vi\u0146\u0161 v\u0113las ieg\u0101d\u0101ties augstpap\u0113\u017eu kurpes. J\u016bsu bloga ieraksts, kas ierindosies starp cit\u0101m e-komercijas vietn\u0113m, neap\u0161aub\u0101mi rad\u012bs maz vai pat nek\u0101dus klik\u0161\u0137us. T\u0101 k\u0101 j\u016bs neesat apmierin\u0101jis nol\u016bku, j\u016bs neko neieg\u016bsiet, pat ja ierindosieties augstu.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Koncentr\u0113\u0161an\u0101s uz fragmentiem<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13764 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.30-1024x765.png\" alt=\"K\u0101 saska\u0146ot SEO un UX 1\" width=\"640\" height=\"478\"><\/p>\n<p><span style=\"font-weight: 400;\">Saska\u0146\u0101 ar Ahrefs datiem, j\u016bs \u0123ener\u0113jat 31% liel\u0101ku datpl\u016bsmu, ja jums ir <a href=\"https:\/\/seo.london\/lv\/ka-iegut-ieteikto-fragmentu\/\">ieteiktais fragments<\/a> viet\u0101 SERP, sal\u012bdzinot ar pirmo vietu. \u0160\u0101 iemesla d\u0113\u013c jums ir j\u0101pan\u0101k, lai j\u016bsu izvilkumi izceltos, jo tiem ir j\u0101sniedz prec\u012bza atbilde uz lietot\u0101ja jaut\u0101jumu. \u0160aj\u0101 gad\u012bjum\u0101 jums b\u016bs j\u0101saska\u0146o UX un SEO, lai, otrk\u0101rt, nodro\u0161in\u0101tu, ka j\u016bsu fragments tiek ieg\u016bts, un, otrk\u0101rt, lai tas b\u016btu klik\u0161\u0137in\u0101ms un interesants.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lab\u0101k\u0101 v\u0101rdu skaita noteik\u0161ana<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">J\u016bsu konkurentiem vajadz\u0113tu sniegt jums <a href=\"https:\/\/seo.london\/lv\/ka-nakt-klaja-ar-bloga-idejam\/\">ideja<\/a> par to, k\u0101ds saturs j\u016bsu auditorijai ir vispiem\u0113rot\u0101kais. Lai gan garas formas saturs var \u0161\u0137ist vilino\u0161s, jo taj\u0101 var ievietot vair\u0101k garas astes atsl\u0113gv\u0101rdu, tas ne vienm\u0113r ir pareizi. P\u0101rliecinieties, ka sal\u012bdzin\u0101t sevi ar tiem, lai noskaidrotu, k\u0101ds ir nol\u016bks. Da\u017ek\u0101rt \u012bsform\u0101ta saturs vienk\u0101r\u0161i darbojas daudz lab\u0101k attiec\u012bb\u0101 uz rekl\u0101mguvumiem un datpl\u016bsmu, ta\u010du tas ir atkar\u012bgs tikai no t\u0113mas un atsl\u0113gv\u0101rdiem. Atcerieties, ka visas atbildes uz to, k\u0101dai j\u0101b\u016bt j\u016bsu lapai, ir atrodamas SERP aug\u0161\u0113j\u0101 desmitniek\u0101.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0101tru un kodol\u012bgu atbil\u017eu snieg\u0161ana<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apmekl\u0113t\u0101jiem ir nepiecie\u0161amas atbildes - tas ir tik vienk\u0101r\u0161i. Tagad, izv\u0113loties izsmalcin\u0101tus vizu\u0101los elementus, viss ir k\u0101rt\u012bb\u0101, lai gan p\u0101rsp\u012bl\u0113\u0161ana var kait\u0113t tam, k\u0101 j\u016bsu apmekl\u0113t\u0101js uzved\u012bsies p\u0113c ieie\u0161anas t\u012bmek\u013ca vietn\u0113. V\u0113l viens j\u016bsu vietnes noform\u0113juma aspekts ir iel\u0101des laiks. Jo vair\u0101k att\u0113lu un ornamentu j\u016bs izmantojat, jo ilg\u0101ks ir apmekl\u0113t\u0101ja gaid\u012b\u0161anas laiks. Cilv\u0113ki ir aiz\u0146emti, un vi\u0146iem nav laika \u0161\u0101d\u0101m liet\u0101m - vi\u0146i labpr\u0101t\u0101k sa\u0146emtu t\u016bl\u012bt\u0113ju atbildi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attiec\u012bb\u0101 uz SEO Google k\u0101 ranga faktoru v\u0113rt\u0113 lapas iel\u0101des \u0101trumu, t\u0101p\u0113c t\u0101 uzlabo\u0161ana pal\u012bdz\u0113s jums ie\u0146emt augst\u0101ku vietu.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vair\u0101ku ier\u012b\u010du optimiz\u0101cija<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kop\u0161 2020. gada septembra Google izmanto mobilo ier\u012b\u010du <a href=\"https:\/\/seo.london\/lv\/ka-panakt-lai-google-atrak-indekse-jusu-vietni\/\">indeks\u0113\u0161ana<\/a> vis\u0101m vietn\u0113m. Tas noz\u012bm\u0113, ka t\u012bmek\u013ca vietnes mobil\u0101s versijas rang\u0113\u0161anai un indeks\u0113\u0161anai p\u0101rl\u016bks priek\u0161roku dod j\u016bsu vietnes mobilajai versijai. Pa\u0161laik ir \u013coti svar\u012bgi pareizi optimiz\u0113t savu t\u012bmek\u013ca vietni mobilaj\u0101m ier\u012bc\u0113m gan SEO, gan UX jom\u0101. Vair\u0101k nek\u0101 50% <a href=\"https:\/\/seo.london\/lv\/seo-it-uznemumiem\/\">internets<\/a> iedz\u012bvot\u0101ju izmanto mobil\u0101s ier\u012bces, un tas ir v\u0113l viens iemesls, lai nekav\u0113joties optimiz\u0113tu vietni mobilaj\u0101m ier\u012bc\u0113m.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pareiza navig\u0101cija<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lai gan \u0161\u0137iet, ka daudz iesp\u0113ju p\u0101rvietoties t\u012bmek\u013ca vietn\u0113 ir laba ideja, lietot\u0101jam tas var rad\u012bt apjukumu. Ar\u012b \u0161aj\u0101 gad\u012bjum\u0101 var rasties k\u0101rdin\u0101jums p\u0113c iesp\u0113jas vair\u0101k iek\u0161\u0113ji sasaist\u012bt saites, lai gan tas var kait\u0113t UX. J\u016bsu izv\u0113ln\u0113m j\u0101b\u016bt skaidri iez\u012bm\u0113t\u0101m, un ce\u013cam, ko apmekl\u0113t\u0101js veic, j\u0101b\u016bt izceltam.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Viet\u0146u kartes<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13763 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-1024x563.png\" alt=\"K\u0101 saska\u0146ot SEO un UX 2\" width=\"640\" height=\"352\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-1024x563.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-300x165.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37-768x422.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.37.png 1310w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Viet\u0146u kartes ir sava veida pl\u0101ns, kur\u0101 ir uzskait\u012btas j\u016bsu vietnes lapas. Lai gan mekl\u0113t\u0101jprogramm\u0101m un lietot\u0101jiem paredz\u0113t\u0101s viet\u0146u kartes at\u0161\u0137iras p\u0113c sare\u017e\u0123\u012bt\u012bbas, t\u0101s vair\u0101k vai maz\u0101k kalpo vienam un tam pa\u0161am m\u0113r\u0137im. To uzdevums ir padar\u012bt vietni viegl\u0101k navig\u0113jamu un viegl\u0101k p\u0101rskat\u0101mu. <a href=\"https:\/\/seo.london\/lv\/jetoctopus\/\">p\u0101rmekl\u0113t<\/a>.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Maizes drupatas<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13762 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-1024x319.png\" alt=\"K\u0101 saska\u0146ot SEO un UX 3\" width=\"640\" height=\"199\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-1024x319.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-300x93.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42-768x239.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.42.png 1156w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Drupatas ir nelielas pal\u012bgapr\u012bkojuma izv\u0113lnes, kas pal\u012bdz lietot\u0101jam. <a href=\"https:\/\/seo.london\/lv\/ka-izsekot-atslegvardu-klasifikacijai\/\">trase<\/a> savu progresu t\u012bmek\u013ca vietn\u0113. Paties\u012bb\u0101 t\u0101s ir noder\u012bgas ar\u012b Google r\u0101pu\u013ciem, jo \"maizes drupatas\" \u013cauj saprast, kur vi\u0146i atrodas un k\u0101 vi\u0146i tur nok\u013cuvu\u0161i.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"future-trends\"><\/span><span style=\"font-weight: 400;\">N\u0101kotnes tendences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google aizvien vair\u0101k piev\u0113r\u0161as UX, un tas nav noliedzams. Tie\u0161i par to 2021. gad\u0101 tiks veikts liels atjaunin\u0101jums. M\u0113s varam sagaid\u012bt optimiz\u0101cijas priorit\u0101\u0161u mai\u0146u, kad \u0161ie divi atjaunin\u0101jumi tiks ieviesti.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13761 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-1024x367.png\" alt=\"K\u0101 saska\u0146ot SEO un UX 4\" width=\"640\" height=\"229\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-1024x367.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-300x108.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48-768x275.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.48.png 1372w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2020. gada maij\u0101 Google pazi\u0146oja, ka izmantos jaunu metriku kopumu Core Web Vitals. Tie ietver:<\/span><\/p>\n<p><b>Liel\u0101kais saturs Paint (<a href=\"https:\/\/seo.london\/lv\/galvenie-iemesli-kapec-jums-vajadzetu-noligt-galveno-timekla-vitals-konsultantu\/\">LCP<\/a>)<\/b><span style=\"font-weight: 400;\"> ir par iekrau\u0161anu <a href=\"https:\/\/seo.london\/lv\/zinasanu-baze\/how-to-monitor-seo-performance\/\">veiktsp\u0113ja<\/a>. Konkr\u0113ti, tas ir laiks, kas nepiecie\u0161ams, lai iel\u0101d\u0113tu galveno saturu. Ide\u0101l\u0101 gad\u012bjum\u0101 LCP j\u0101b\u016bt \u012bs\u0101kam par 2,5 sekund\u0113m.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ir vair\u0101ki veidi, k\u0101 optimiz\u0113t savu LCP. Da\u017ei no tiem ietver <a href=\"https:\/\/seo.london\/lv\/servera-puses-un-klienta-puses-renderesana\/\">serveris<\/a> reakcijas laiks, resursu noslodzes laika optimiz\u0101cija (<a href=\"https:\/\/seo.london\/lv\/google-neindekse-attelus\/\">att\u0113li<\/a>, videoklipi) un klienta puses atveido\u0161anas izmanto\u0161ana.<\/span><\/p>\n<p><b>Pirm\u0101 ieejas aizkave (FID)<\/b><span style=\"font-weight: 400;\"> ir tas, cik ilg\u0101 laik\u0101 j\u016bsu lapa k\u013c\u016bst interakt\u012bva. FID nedr\u012bkst b\u016bt ilg\u0101ks par 100 milisekund\u0113m. To ir iesp\u0113jams uzlabot, izmantojot t\u012bmek\u013ca darbiniekus, optimiz\u0113jot mijiedarb\u012bbas gatav\u012bbu un sadalot garus uzdevumus.<\/span><\/p>\n<p><b>Kumulat\u012bv\u0101 izk\u0101rtojuma nob\u012bde (CLS)<\/b><span style=\"font-weight: 400;\"> \u0146em v\u0113r\u0101 vizu\u0101lo konsekvenci un stabilit\u0101ti. \u0160im r\u0101d\u012bt\u0101jam j\u0101b\u016bt maz\u0101kam par 0,1, lai nodro\u0161in\u0101tu vislab\u0101ko lietot\u0101ja pieredzi. CLS ietver p\u0113k\u0161\u0146as izmai\u0146as j\u016bsu lapas izk\u0101rtojum\u0101 asinhronas elementu iel\u0101des vai dinamiski iel\u0101d\u0113tu komponentu, kas pievienoti eso\u0161ajam saturam, d\u0113\u013c un p\u0113c tam sniedz jums <a href=\"https:\/\/seo.london\/lv\/ka-atrast-domena-autoritates-raditaju\/\">rezult\u0101ts<\/a> pamatojoties uz to.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13760 size-large\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-1024x433.png\" alt=\"K\u0101 saska\u0146ot SEO un UX 5\" width=\"640\" height=\"271\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-1024x433.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-300x127.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55-768x325.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.00.55.png 1352w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Lapas pieredzes atjaunin\u0101\u0161ana<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lapas pieredzes atjaunin\u0101jums b\u016bs Core Web Vitals k\u0101 ranga sign\u0101la pie\u0146em\u0161ana. Google ir pazi\u0146ojis, ka \u0161\u012bs izmai\u0146as tiks ieviestas 2021. gada maij\u0101. \u0160im atjaunin\u0101jumam ir liela ietekme uz <a href=\"https:\/\/seo.london\/lv\/seo-tendences\/\">n\u0101kotnes<\/a> lapas optimiz\u0101cija. Saikne starp UX un SEO k\u013c\u016bs v\u0113l redzam\u0101ka. L\u012bdz ar lapas pieredzes atjaunin\u0101juma ievie\u0161anu Google uzskat\u012bs lietot\u0101ja pieredzi par vienu no galvenajiem klasifik\u0101cijas faktoriem.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO vairs nav tikai tas, kas tas bija agr\u0101k. Agr\u0101k j\u016bs vienk\u0101r\u0161i piepild\u012bj\u0101t lapu ar atsl\u0113gv\u0101rdiem, ieguv\u0101t da\u017eas saites, un viss bija izdar\u012bts. M\u016bsdien\u0101s ir daudz citu faktoru, kas j\u0101\u0146em v\u0113r\u0101. Pirmais atjaunin\u0101jums, kas patie\u0161\u0101m satricin\u0101ja algoritma darb\u012bbu, bija 2011. gada Google Panda. [...]<\/p>","protected":false},"author":6,"featured_media":13765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-13759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to align SEO and UX - SEO.London<\/title>\n<meta name=\"description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/lv\/ka-saskanot-seo-un-ux\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to align SEO and UX\" \/>\n<meta property=\"og:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/lv\/ka-saskanot-seo-un-ux\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T11:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to align SEO and UX\" \/>\n<meta name=\"twitter:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 min\u016b\u0161u\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"K\u0101 saska\u0146ot SEO un UX - SEO.London","description":"SEO vairs nav tikai tas, kas tas bija agr\u0101k. 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