{"id":28123,"date":"2023-02-01T07:21:52","date_gmt":"2023-02-01T07:21:52","guid":{"rendered":"https:\/\/seo.london\/?p=28123"},"modified":"2023-02-01T07:21:56","modified_gmt":"2023-02-01T07:21:56","slug":"svetaines-pertvarkymo-ir-migracijos-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/","title":{"rendered":"SEO svetaini\u0173 pertvarkymui ir perk\u0117limui"},"content":{"rendered":"<p>5 Kritinis <a href=\"https:\/\/seo.london\/lt\/\">SEO<\/a> Patarimai svetainei <a href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-atnaujinimo-seo-kontrolinis-sarasas\/\">pertvarkyti<\/a> ir migracija:<\/p>\n\n\n\n<p>Pagrindiniai svetain\u0117s pertvarkymo ir perk\u0117limo principai - tai visi\u0161kai naujas vadovas, kuriame i\u0161samiai apra\u0161omi geriausi b\u016bdai, kaip \u012ftraukti <strong>Svetain\u0117s pertvarkymo SEO<\/strong>. Sudar\u0117me i\u0161sami\u0173 patarim\u0173 s\u0105ra\u0161\u0105, kad pad\u0117tume svetaini\u0173 savininkams \u012fveikti tipinius pertvarkymo i\u0161\u0161\u016bkius ir <a href=\"https:\/\/seo.london\/lt\/ar-galiu-ismokti-seo-savarankiskai\/\">mokytis<\/a> daugiau apie SEO, <a href=\"https:\/\/seo.london\/lt\/tikslaus-atitikimo-domeno-privalumai-ir-trukumai\/\">domenas<\/a> ir URL i\u0161saugojimas, <a href=\"https:\/\/ads.google.com\/home\/\">\"AdWords\"<\/a>ir dar daugiau. \u0160iame prane\u0161ime apra\u0161omi pagrindiniai knygoje nurodyti SEO migracijos veiksniai, padedantys \u012fmon\u0117ms sutaupyti <a href=\"https:\/\/seo.london\/lt\/seo-finansinems-paslaugoms\/\">pinigai<\/a> pertvarkant svetain\u0119 ir perkeliant pavadinim\u0105 ar platform\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-and-website-redesign\"><span class=\"ez-toc-section\" id=\"seo-and-website-redesign\"><\/span>SEO ir svetain\u0117s pertvarkymas:<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Perjungti turinio lentel\u0119\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Perjungti<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#seo-and-website-redesign\" title=\"SEO ir svetain\u0117s pertvarkymas:\">SEO ir svetain\u0117s pertvarkymas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#seo-and-website-migration\" title=\"SEO ir svetain\u0117s perk\u0117limas:\">SEO ir svetain\u0117s perk\u0117limas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#challenges-in-seo-that-frequently-arise-during-website-redesigns-and-migrations\" title=\"SEO i\u0161\u0161\u016bkiai, kurie da\u017enai i\u0161kyla pertvarkant ir perkeliant svetaines:\">SEO i\u0161\u0161\u016bkiai, kurie da\u017enai i\u0161kyla pertvarkant ir perkeliant svetaines:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#lack-of-keyword-inclusion-in-dynamically-generated-urls\" title=\"raktini\u0173 \u017eod\u017ei\u0173 ne\u012ftraukimas \u012f dinami\u0161kai generuojamus URL adresus:\">raktini\u0173 \u017eod\u017ei\u0173 ne\u012ftraukimas \u012f dinami\u0161kai generuojamus URL adresus:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#description-of-whats-on-the-page\" title=\"Puslapio apra\u0161ymas:\">Puslapio apra\u0161ymas:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#there-are-five-main-components-of-a-search-engine-optimization-seo-oriented-redesign\" title=\"Yra penki pagrindiniai \u012f paie\u0161kos sistem\u0173 optimizavim\u0105 (SEO) orientuoto pertvarkymo komponentai:\">Yra penki pagrindiniai \u012f paie\u0161kos sistem\u0173 optimizavim\u0105 (SEO) orientuoto pertvarkymo komponentai:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#select-objectives-that-can-be-observed-and-assessed\" title=\"Pasirinkite tikslus, kuriuos galima steb\u0117ti ir vertinti:\">Pasirinkite tikslus, kuriuos galima steb\u0117ti ir vertinti:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#review-the-new-content-approach\" title=\"Per\u017ei\u016br\u0117kite nauj\u0105 turinio metod\u0105:\">Per\u017ei\u016br\u0117kite nauj\u0105 turinio metod\u0105:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#user-testing-of-the-new-layout-and-functions\" title=\"Naujojo i\u0161d\u0117stymo ir funkcij\u0173 testavimas su vartotojais:\">Naujojo i\u0161d\u0117stymo ir funkcij\u0173 testavimas su vartotojais:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#use-money-and-supplies-prudently\" title=\"Atsargiai naudokite pinigus ir med\u017eiagas:\">Atsargiai naudokite pinigus ir med\u017eiagas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#verify-that-the-new-site-has-been-thoroughly-adjusted\" title=\"Patikrinkite, ar naujoji svetain\u0117 buvo kruop\u0161\u010diai sureguliuota:\">Patikrinkite, ar naujoji svetain\u0117 buvo kruop\u0161\u010diai sureguliuota:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#reasons-why-you-need-an-seo-friendly-redesign-plan\" title=\"Prie\u017eastys, kod\u0117l jums reikia SEO tinkamo pertvarkymo plano:\">Prie\u017eastys, kod\u0117l jums reikia SEO tinkamo pertvarkymo plano:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/#conclusion\" title=\"I\u0161vados:\">I\u0161vados:<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Perprojektuojant svetain\u0119 paprastai atliekamas i\u0161samus svetain\u0117s i\u0161d\u0117stymo, navigacijos ir programavimo pertvarkymas siekiant pagerinti svetain\u0117s patogum\u0105. \u012emon\u0117s paprastai atnaujina savo svetaines kart\u0105 per trejus metus. Sprendimas visi\u0161kai pertvarkyti svetain\u0119 turi privalum\u0173 ir tr\u016bkum\u0173, kaip ir bet kuris kitas svarbus sprendimas gyvenime. Svetain\u0117s atveju, kai atliekate pertvarkym\u0105, galite veiksmingai prad\u0117ti nuo nulio.<\/p>\n\n\n\n<p>Tai leid\u017eia pagerinti svetain\u0117s estetik\u0105, funkcionalum\u0105 ir naudotojo <a href=\"https:\/\/seo.london\/lt\/kas-yra-puslapio-patirties-signalai\/\">patirtis<\/a>. Atnaujinkite svetain\u0117s funkcijas ir galimybes, kad pasinaudotum\u0117te galimybe j\u0105 atnaujinti. Internetin\u0117 parduotuv\u0117 arba <a href=\"https:\/\/seo.london\/lt\/ar-tinklarasciai-yra-naudingi-seo\/\">tinklara\u0161tis<\/a> skirtas <a href=\"https:\/\/seo.london\/lt\/ziniu-baze\/kas-yra-vienpusis-nuorodu-kurimas\/\">nuorod\u0173 k\u016brimas<\/a> atitikt\u0173 \u0161\u012f apib\u016bdinim\u0105. Jei j\u016bs\u0173 svetain\u0117 neatspindi j\u016bs\u0173 prek\u0117s \u017eenklo vertybi\u0173, apsvarstykite galimyb\u0119 j\u0105 pertvarkyti. <strong>Svetain\u0117s pertvarkymo SEO <\/strong>gali padidinti j\u016bs\u0173 prek\u0117s \u017eenklo matomum\u0105 internete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-and-website-migration\"><span class=\"ez-toc-section\" id=\"seo-and-website-migration\"><\/span>SEO ir svetain\u0117s perk\u0117limas:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Terminas \"svetain\u0117s perk\u0117limas\" rei\u0161kia svetain\u0117s perk\u0117lim\u0105 i\u0161 vieno prieglobos kompiuterio \u012f kit\u0105, kartu gerinant jos funkcionalum\u0105, i\u0161vaizd\u0105, naudotojo patirt\u012f ir pagrindin\u0119 technologij\u0105. Pagrindinis r\u016bpestis paprastai yra perk\u0117limas. \u0160tai keletas privalum\u0173 ir tr\u016bkum\u0173, susijusi\u0173 su j\u016bs\u0173 svetain\u0117s perk\u0117limu i\u0161 vienos prieglobos paslaugos \u012f kit\u0105. Perk\u0117limas \u012f nauj\u0105 prieglobos tarnyb\u0105 paprastai b\u016bna pigesnis nei prad\u0117jimas nuo nulio pertvarkant svetain\u0119. Taip yra tod\u0117l, kad nekuriate visi\u0161kai naujos svetain\u0117s nuo nulio, o migruojate esam\u0105 svetain\u0119 \u012f nauj\u0105 platform\u0105.<\/p>\n\n\n\n<p>&nbsp;Svetaini\u0173 perk\u0117lim\u0105 galima atlikti per trump\u0105 laik\u0105. Paprastai per\u0117jimas u\u017etrunka kelias savaites (ar net dienas). Palyginti su svetain\u0117s pertvarkymu, svetain\u0117s perk\u0117limas paprastai kelia ma\u017eesn\u012f pavoj\u0173. Rizika, kad d\u0117l \u0161io metodo bus pakenkta j\u016bs\u0173 svetainei ar reputacijai, yra ma\u017ea, nes svetain\u0117je nebus atliekami esminiai pakeitimai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-in-seo-that-frequently-arise-during-website-redesigns-and-migrations\"><span class=\"ez-toc-section\" id=\"challenges-in-seo-that-frequently-arise-during-website-redesigns-and-migrations\"><\/span>SEO i\u0161\u0161\u016bkiai, kurie da\u017enai i\u0161kyla pertvarkant ir perkeliant svetaines:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Daug\u0117jant \u017einiatinklio dizaino program\u0173 ir platform\u0173, \u012fmon\u0117ms tapo papras\u010diau greitai atnaujinti savo svetaines. Ta\u010diau kai kurios i\u0161 \u0161i\u0173 technologij\u0173 sudaro kli\u016b\u010di\u0173 <a href=\"https:\/\/seo.london\/lt\/kaip-atlikti-isplestine-paieska-google\/\">paie\u0161ka<\/a> varikliai, turi geriau veikti senesn\u0117se sistemose ir b\u016bti geriau suderinami su l\u0117tesn\u0117mis sistemomis. <a href=\"https:\/\/seo.london\/lt\/seo-it-imonems\/\">internetas<\/a> grei\u010diai. Vartotojai turi prieig\u0105 prie <strong>SEO svetaini\u0173 pertvarkymui ir perk\u0117limui<\/strong> <a href=\"https:\/\/seo.london\/lt\/mokytis-seo\/\">vadovas<\/a> kuriame i\u0161samiai apra\u0161omi da\u017eniausiai pasitaikantys sp\u0105stai, su kuriais jie gali susidurti, ir kaip j\u0173 i\u0161vengti. Keletas konkre\u010di\u0173 pavyzd\u017ei\u0173:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lack-of-keyword-inclusion-in-dynamically-generated-urls\"><span class=\"ez-toc-section\" id=\"lack-of-keyword-inclusion-in-dynamically-generated-urls\"><\/span>raktini\u0173 \u017eod\u017ei\u0173 ne\u012ftraukimas \u012f dinami\u0161kai generuojamus URL adresus:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kadangi paie\u0161kos sistemos, reaguodamos \u012f naudotojo u\u017eklaus\u0105, nuolat kei\u010diasi, joms reikia pad\u0117ti neatsilikti nuo dinami\u0161k\u0173 <a href=\"https:\/\/seo.london\/lt\/seo-draugiski-url-adresai\/\">URL adresai<\/a>, <a href=\"https:\/\/seo.london\/lt\/eskorto-seo-paslaugos\/\">kuris<\/a> priklauso nuo serverio geb\u0117jimo pateikti kintamuosius. Skirtingai nuo frazi\u0173, simboli\u0173 virvel\u0117s da\u017eniau naudojamos dinaminiame URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-description-of-what-s-on-the-page\"><span class=\"ez-toc-section\" id=\"description-of-whats-on-the-page\"><\/span>Puslapio apra\u0161ymas:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Siekiant optimalaus optimizavimo paie\u0161kos sistemoms, kiekviename puslapyje tur\u0117t\u0173 b\u016bti bent viena trumpa originali pastraipa. <a href=\"https:\/\/seo.london\/lt\/turinio-rinkodaros-seo-paslaugos\/\">turinys<\/a> puslapio rakta\u017eod\u017ei\u0173 pagrind\u0105. Vietoj to \u012f pirmojo ir antrojo lygmens tinklalapius reik\u0117t\u0173 \u012ftraukti turinio, raktini\u0173 \u017eod\u017ei\u0173 turtingas antra\u0161tes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-there-are-five-main-components-of-a-search-engine-optimization-seo-oriented-redesign\"><span class=\"ez-toc-section\" id=\"there-are-five-main-components-of-a-search-engine-optimization-seo-oriented-redesign\"><\/span>Yra penki pagrindiniai \u012f paie\u0161kos sistem\u0173 optimizavim\u0105 (SEO) orientuoto pertvarkymo komponentai:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knygoje pateikiamas i\u0161samus kontrolinis s\u0105ra\u0161as dalyk\u0173, kuriuos \u012fmon\u0117s tur\u0117t\u0173 \u012ftraukti \u012f savo pertvarkymo planus, pvz. <a href=\"https:\/\/seo.london\/lt\/straipsnio-formatas-ir-straipsnio-struktura\/\">strukt\u016bra<\/a>, <a href=\"https:\/\/seo.london\/lt\/kas-yra-meta-raktazodziai\/\">rakta\u017eodis<\/a> <a href=\"https:\/\/seo.london\/lt\/ziniu-baze\/raktinis-zodis-tyrimai-seo\/\">tyrimai<\/a>, <a href=\"https:\/\/seo.london\/lt\/meta-description-title-tag-h1-kontaktu-puslapyje\/\">meta<\/a> informacij\u0105 ir vidines svetaini\u0173 nuorodas. \u0160is dokumentas bus naudojamas kaip veiksm\u0173 planas <a href=\"https:\/\/seo.london\/lt\/geriausios-seo-kompanijos-uk\/\">\u012fmon\u0117s<\/a> kaip jie \u012fgyvendina savo<strong> SEO svetain\u0117s pertvarkymui,<\/strong> pad\u0117ti suma\u017einti neigiam\u0105 poveik\u012f j\u0173 organini\u0173 paie\u0161kos sistem\u0173 s\u0105ra\u0161ams ir lankytojams. Toliau pateikiami trumpi kiekvieno komponento apra\u0161ymai:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-select-objectives-that-can-be-observed-and-assessed\"><span class=\"ez-toc-section\" id=\"select-objectives-that-can-be-observed-and-assessed\"><\/span>Pasirinkite tikslus, kuriuos galima steb\u0117ti ir vertinti:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tinklalapio dizaino keitimas d\u0117l to, kad jis atrodo pasen\u0119s, yra tipi\u0161kas, ta\u010diau<strong> Svetain\u0117s pertvarkymo SEO<\/strong> da\u017enai reikia per\u017ei\u016br\u0117ti srauto ir konversij\u0173 rodiklius. Sprendimas kurti nauj\u0105 svetain\u0119 turi b\u016bti pagr\u012fstas \u012frodymais, pvz., d\u0117l prasto svetain\u0117s dizaino suma\u017e\u0117jusiu organinio srauto efektyvumu, turinio atribut\u0173 tr\u016bkumu. <a href=\"https:\/\/seo.london\/lt\/seo-valdymo-paslaugos\/\">valdymas<\/a> sistema, kuri padidint\u0173 vartotoj\u0173 augim\u0105, A\/B testavimo rezultatai rodo, kad kritiniai <a href=\"https:\/\/seo.london\/lt\/turinio-rinkodaros-rodikliai\/\">metrika<\/a> galima padidinti ir t. t.<\/p>\n\n\n\n<p>Tikslai tur\u0117t\u0173 apimti tiek optimizavimo paie\u0161kos sistemoms tikslus, pavyzd\u017eiui, i\u0161laikyti tvar\u0173 srauto lyg\u012f arba padidinti pagrindines pozicijas, tiek klient\u0173 \u012fsitraukimo tikslus, pavyzd\u017eiui, sutrumpinti \u012fk\u0117limo laik\u0105 arba padidinti sandori\u0173 skai\u010di\u0173.<\/p>\n\n\n\n<p>&nbsp;Vienas i\u0161 SEO tiksl\u0173 - i\u0161laikyti arba padidinti organin\u012f sraut\u0105, taip pat i\u0161laikyti arba padidinti matomum\u0105 paie\u0161kos rezultatuose. Be to, keletas kiekybi\u0161kai \u012fvertinam\u0173 naudotoj\u0173 \u012fsitraukimo tiksl\u0173 yra \u0161ie: didinti naudotoj\u0173 \u012fsitraukim\u0105, ma\u017einti form\u0173 atsisakymo atvej\u0173 skai\u010di\u0173 ir ma\u017einti svarbiausi\u0173 puslapi\u0173 i\u0161\u0117jimo i\u0161 j\u0173 skai\u010di\u0173. Geriausius s\u0117km\u0117s rodiklius galima nustatyti pasirinkus kiekybi\u0161kai \u012fvertinamus tikslus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-review-the-new-content-approach\"><span class=\"ez-toc-section\" id=\"review-the-new-content-approach\"><\/span>Per\u017ei\u016br\u0117kite nauj\u0105 turinio metod\u0105:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prastai suplanuotas turinys <a href=\"https:\/\/seo.london\/lt\/seo-strategija-londone\/\">strategija<\/a> gali reik\u0161ti svetain\u0117s perk\u0117limo katastrof\u0105. Didelio kiekio med\u017eiagos perk\u0117limas, pa\u0161alinimas ar konsolidavimas i\u0161 vietos, neatsi\u017evelgiant \u012f poveik\u012f <a href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/how-ux-design-affects-your-user-metrics-and-seo-rankings\/\">naudotojo patirtis<\/a> (<a href=\"https:\/\/seo.london\/lt\/kaip-suderinti-seo-ir-ux\/\">UX<\/a>) ir optimizavimas paie\u0161kos sistemoms (SEO) yra da\u017ena klaida. Naujas <a href=\"https:\/\/seo.london\/lt\/seo-turinio-rinkodara\/\">turinio strategija<\/a> gali i\u0161 esm\u0117s pakeisti svetain\u0117s IA, puslapi\u0173 strukt\u016br\u0105 ir vidines nuorodas.<\/p>\n\n\n\n<p>Tai gali i\u0161 esm\u0117s pakeisti naudotoj\u0173 pasirinktus kelius ir paie\u0161kos sistem\u0173 taikomus svetain\u0117s turinio indeksavimo metodus.<strong>.&nbsp;<\/strong>Prie\u0161 pradedant kurti, labai svarbu aptarti ir i\u0161analizuoti turinio strategijas, kad b\u016bt\u0173 i\u0161vengta nemaloni\u0173 sukr\u0117tim\u0173.<\/p>\n\n\n\n<p>SEO <strong>d\u0117l svetain\u0117s pertvarkymo ir perk\u0117limo<\/strong> komanda turi \u012fvertinti si\u016blomos turinio strategijos privalumus ir tr\u016bkumus, atkreipti d\u0117mes\u012f \u012f galimas problemas ir prireikus pateikti pastabas. Bus daug veiksmingiau numatyti pajam\u0173 praradim\u0105 arba nustatyti naudotoj\u0173 patirties tr\u016bkumus \u0161iuo metu, u\u017euot juos sprendus, kai <a href=\"https:\/\/seo.london\/lt\/seo-naujai-svetainei\/\">nauja svetain\u0117<\/a> prad\u0117jo veikti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-user-testing-of-the-new-layout-and-functions\"><span class=\"ez-toc-section\" id=\"user-testing-of-the-new-layout-and-functions\"><\/span>Naujojo i\u0161d\u0117stymo ir funkcij\u0173 testavimas su vartotojais:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tik kai kuri\u0173 svetaini\u0173 naudotoj\u0173 bandymai atliekami prie\u0161 jas pertvarkant arba pertvarkant prie\u0161 pradedant veikti. Pasikliauti i\u0161bandytais metodais ir sveiku protu n\u0117ra saugu. Egzistuoja keletas metod\u0173, kaip patikrinti <a href=\"https:\/\/seo.london\/lt\/kaip-tiksliai-yra-semrush\/\">tikslumas<\/a> pertvarkyta s\u0105saja, kategorizavimas, <a href=\"https:\/\/seo.london\/lt\/kas-yra-svetaines-zemelapis\/\">svetain\u0117s \u017eem\u0117lapis<\/a>arba kit\u0105 svarb\u0173 komponent\u0105. Vartotojai, atstovaujantys svetain\u0117s tikslinei rinkai pagal am\u017ei\u0173, lyt\u012f ir kitus svarbius veiksnius, tur\u0117t\u0173 b\u016bti pirmoji gynyba atliekant bet kok\u012f naudotoj\u0173 testavim\u0105.<\/p>\n\n\n\n<p>Didel\u0117ms \u012fmon\u0117ms verta skirti laiko ir pinig\u0173 bandymams su tikrais klientais, ta\u010diau pradedan\u010diosioms \u012fmon\u0117ms ir MV\u012e pakanka nuotolini\u0173 interneto naudotoj\u0173 bandym\u0173. Labai svarbu pasteb\u0117ti naudotojo patirties tr\u016bkumus ankstyvuoju projektavimo proceso etapu, kad juos b\u016bt\u0173 galima i\u0161taisyti dar prie\u0161 pradedant eksploatuoti svetain\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-money-and-supplies-prudently\"><span class=\"ez-toc-section\" id=\"use-money-and-supplies-prudently\"><\/span>Atsargiai naudokite pinigus ir med\u017eiagas:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Svetain\u0117s perk\u0117limas ar pertvarkymas gali b\u016bti s\u0117kmingas, ta\u010diau tik tuo atveju, jei tam skiriama pakankamai laiko ir l\u0117\u0161\u0173. Efektyvumas <strong>SEO svetaini\u0173 pertvarkymui ir perk\u0117limui<\/strong> gali kilti pavojus, jei neskiriama pakankamai laiko ir pastang\u0173 u\u017etikrinti skland\u0173 paleidim\u0105 be joki\u0173 trikd\u017ei\u0173.<\/p>\n\n\n\n<p>Nors labai svarbu prakti\u0161kai <a href=\"https:\/\/seo.london\/lt\/nuorodu-kurimas-kaip-ka-daryti-donts\/\">k\u0105<\/a> gali b\u016bti atliktas atsi\u017evelgiant \u012f tam tikrus apribojimus. <a href=\"https:\/\/seo.london\/lt\/kaip-atlikti-seo-su-turinio-svetaines-biudzetu\/\">biud\u017eetas<\/a>, taip pat pravartu atid\u0117ti \u0161iek tiek pinig\u0173, kuriuos b\u016bt\u0173 galima panaudoti <a href=\"https:\/\/seo.london\/lt\/vietinis-seo-be-fizinio-adreso\/\">adresas<\/a> bet kokias nenumatytas problemas, kurios gali i\u0161kilti. Labai svarbu atid\u017eiai apsvarstyti, koki\u0173 u\u017eduo\u010di\u0173 galima atsisakyti projekte, kad b\u016bt\u0173 suma\u017eintos i\u0161laidos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-verify-that-the-new-site-has-been-thoroughly-adjusted\"><span class=\"ez-toc-section\" id=\"verify-that-the-new-site-has-been-thoroughly-adjusted\"><\/span>Patikrinkite, ar naujoji svetain\u0117 buvo kruop\u0161\u010diai sureguliuota:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I\u0161leidus prastai optimizuot\u0105 nauj\u0105 svetain\u0119 nei\u0161vengiamai prarandami lankytojai. D\u0117l paprast\u0173 klaid\u0173 optimizavimo rezultatai da\u017enai b\u016bna prastesni. Da\u017enas pasiteisinimas yra tai, kad ateina galutinis terminas ir lieka ma\u017eai laiko svetainei optimizuoti.<\/p>\n\n\n\n<p>Ta\u010diau tai yra <a href=\"https:\/\/seo.london\/lt\/blogai-seo\/\">blogas<\/a> <a href=\"https:\/\/seo.london\/lt\/kaip-sugalvoti-tinklarascio-ideju\/\">id\u0117ja<\/a> stumti k\u0105 nors gyvai, jei tai dar n\u0117ra maksimaliai optimizuota. Taip pat \u012fprasta, kad svetaini\u0173 perk\u0117limas nepavyksta d\u0117l patirties tr\u016bkumo. \u0160ia tema \"Google\" pateikti i\u0161tekliai turi b\u016bti per\u017ei\u016br\u0117ti ir d\u0117l nepakankamo pritaikymo tiks tik kai kurioms svetain\u0117ms. D\u0117l daugelio reitingavimo veiksni\u0173, kurie gali pasikeisti per nakt\u012f, i\u0161samus svetain\u0117s perk\u0117limas gali b\u016bti sud\u0117tingas.<\/p>\n\n\n\n<p>Pasiek\u0119s <a href=\"https:\/\/moz.com\/blog\/website-migration-guide#:~:text=What%20is%20a%20site%20migration,content%2C%20design%2C%20or%20UX.\">svetain\u0117s perk\u0117limas<\/a> <a href=\"https:\/\/seo.london\/lt\/seo-specialistas\/\">specialistas<\/a> gal\u0117s parengti unikali\u0105 svetain\u0117s perk\u0117limo proced\u016br\u0105 ir supras, kaip svarbu i\u0161 anksto pasteb\u0117ti galimas problemas ir joms pasiruo\u0161ti. Norint su\u017einoti, kaip vartotojai ir paie\u0161kos sistemos reaguos \u012f pertvarkyt\u0105 svetain\u0119, gali prireikti laiko, tod\u0117l labai svarbu tur\u0117ti tvirt\u0105 atsargin\u012f plan\u0105 tam atvejui, jei viskas klostyt\u0173si ne taip, kaip planuota.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reasons-why-you-need-an-seo-friendly-redesign-plan\"><span class=\"ez-toc-section\" id=\"reasons-why-you-need-an-seo-friendly-redesign-plan\"><\/span>Prie\u017eastys, kod\u0117l jums reikia SEO tinkamo pertvarkymo plano:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vienas i\u0161 labiausiai varginan\u010di\u0173 kiekvieno <strong>Svetain\u0117s SEO r<\/strong><strong>edesign <\/strong>yra nei\u0161vengiamas <a href=\"https:\/\/seo.london\/lt\/ar-divi-blogai-seo\/\">la\u0161as<\/a> paie\u0161kos sistem\u0173 sraut\u0105, kuris atsiranda d\u0117l naujo svetain\u0117s URL adreso. \u0160is vadovas pad\u0117s organizacijoms parengti visapusi\u0161k\u0105 strategin\u012f plan\u0105 bet kokiam svetain\u0117s pertvarkymui ar platformos perk\u0117limui, daugiausia d\u0117mesio skiriant URL nuosavyb\u0117s i\u0161saugojimui, pavyzdinei proced\u016brai, padedan\u010diai pasirengti, ir galim\u0173 kli\u016b\u010di\u0173 s\u0105ra\u0161ui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>I\u0161vados:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gali b\u016bti, kad at\u0117jo laikas perm\u0105styti svetain\u0117s i\u0161d\u0117stym\u0105, jei ji turi atitikti l\u016bkes\u010dius. Vieno vertinimo duomenimis, po svetain\u0117s pertvarkymo ir paie\u0161kos sistem\u0173 optimizavimo pastang\u0173 vadov\u0173 skai\u010dius padid\u0117jo daugiau nei 300%. Nors svetain\u0117s pertvarkymas gali kainuoti brangiai, tai geriau nei kasmet prarasti pinigus d\u0117l neefektyvumo. B\u016bt\u0173 geriausia, jei pertvarkydami svetain\u0119 i\u0161vengtum\u0117te sp\u0105st\u0173, kurie gali gerokai pakenkti j\u016bs\u0173 SEO. Pateikiame kontrolin\u012f s\u0105ra\u0161\u0105, kur\u012f sudar\u0117me, kad jums pad\u0117tume <strong>SEO svetain\u0117s pertvarkymui ir perk\u0117limui.<\/strong> Jei turite e. parduotuv\u0119 <a href=\"https:\/\/seo.london\/lt\/kodel-mano-imone-nerodoma-google-zemelapiuose\/\">verslas<\/a> ir ie\u0161kote patikimo specialisto patarimo, kreipkit\u0117s \u012f <a href=\"http:\/\/seo.london\/lt\/\">SEO.London<\/a>.<\/p>\n\n\n\n<p>Jis turi patirties <a href=\"https:\/\/seo.london\/lt\/seo-konsultantas-londone\/\">konsultacijos<\/a> kai kurioms \u017einomiausioms \u012fvairi\u0173 sektori\u0173 bendrov\u0117ms. D\u0117l m\u016bs\u0173 <a href=\"https:\/\/seo.london\/lt\/internetines-rinkodaros-pastangos\/\">pastangos<\/a>, organizacijos pastebi, kad did\u0117ja organinis srautas, ple\u010diasi ir <a href=\"https:\/\/seo.london\/lt\/kaip-rasti-vietiniu-seo-klientu-be-jokiu-saltu-skambuciu\/\">klientas<\/a> \u012fsigijimas, d\u0117l kurio padid\u0117jo rinkos dalis ir pajamos.<\/p>","protected":false},"excerpt":{"rendered":"<p>5 svarbiausi SEO patarimai pertvarkant ir perkeliant svetaines: Tai visi\u0161kai naujas vadovas, kuriame i\u0161samiai apra\u0161omi geriausi b\u016bdai, kaip \u012f svetain\u0117s pertvarkym\u0105 \u012ftraukti SEO optimizavim\u0105. Sudar\u0117me i\u0161sami\u0173 patarim\u0173 s\u0105ra\u0161\u0105, kad pad\u0117tume svetaini\u0173 savininkams \u012fveikti tipinius pertvarkymo i\u0161\u0161\u016bkius ir daugiau su\u017einoti apie SEO, domen\u0105 ir [...]<\/p>","protected":false},"author":6,"featured_media":28124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-28123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Website Redesign and Migration - SEO.London<\/title>\n<meta name=\"description\" content=\"5 Critical SEO Tips for website redesign and migration: Guiding Principles for Website Redesign &amp; Migration is a brand-new manual that details the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Website Redesign and Migration\" \/>\n<meta property=\"og:description\" content=\"5 Critical SEO Tips for website redesign and migration: Guiding Principles for Website Redesign &amp; Migration is a brand-new manual that details the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-01T07:21:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T07:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/02\/SEO-for-Website-Redesign-and-Migration.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\u0117s\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO svetaini\u0173 pertvarkymui ir perk\u0117limui - SEO.London","description":"5 svarbiausi SEO patarimai pertvarkant ir perkeliant svetaines: Pagrindiniai interneto svetaini\u0173 pertvarkymo ir perk\u0117limo principai - tai visi\u0161kai naujas vadovas, kuriame i\u0161samiai apra\u0161omi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/","og_locale":"lt_LT","og_type":"article","og_title":"SEO for Website Redesign and Migration","og_description":"5 Critical SEO Tips for website redesign and migration: Guiding Principles for Website Redesign &amp; Migration is a brand-new manual that details the","og_url":"https:\/\/seo.london\/lt\/svetaines-pertvarkymo-ir-migracijos-seo\/","og_site_name":"SEO.London","article_published_time":"2023-02-01T07:21:52+00:00","article_modified_time":"2023-02-01T07:21:56+00:00","og_image":[{"width":800,"height":449,"url":"https:\/\/seo.london\/wp-content\/uploads\/2023\/02\/SEO-for-Website-Redesign-and-Migration.png","type":"image\/png"}],"author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lukasz Zelezny","Est. reading time":"8 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/seo-for-website-redesign-and-migration\/","url":"https:\/\/seo.london\/seo-for-website-redesign-and-migration\/","name":"SEO svetaini\u0173 pertvarkymui ir perk\u0117limui - SEO.London","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.london\/seo-for-website-redesign-and-migration\/#primaryimage"},"image":{"@id":"https:\/\/seo.london\/seo-for-website-redesign-and-migration\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.london\/wp-content\/uploads\/2023\/02\/SEO-for-Website-Redesign-and-Migration.png","datePublished":"2023-02-01T07:21:52+00:00","dateModified":"2023-02-01T07:21:56+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"5 svarbiausi SEO patarimai pertvarkant ir perkeliant svetaines: Pagrindiniai interneto svetaini\u0173 pertvarkymo ir perk\u0117limo principai - tai visi\u0161kai naujas vadovas, kuriame i\u0161samiai apra\u0161omi","breadcrumb":{"@id":"https:\/\/seo.london\/seo-for-website-redesign-and-migration\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/seo-for-website-redesign-and-migration\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/seo.london\/seo-for-website-redesign-and-migration\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2023\/02\/SEO-for-Website-Redesign-and-Migration.png","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2023\/02\/SEO-for-Website-Redesign-and-Migration.png","width":800,"height":449,"caption":"SEO for Website Redesign and Migration"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/seo-for-website-redesign-and-migration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"SEO for Website Redesign and Migration"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO konsultant\u0173 ir ekspert\u0173 \u012fmon\u0117 Londone, Jungtin\u0117je Karalyst\u0117je - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 Londone gyvenantis SEO konsultantas, dirb\u0119s su tokiomis \u012fmon\u0117mis kaip \"Zoopla\", \"uSwitch\", \"Mashable\", \"Thomson Reuters\" ir daugeliu kit\u0173. Lukasz Zelezny (MCIM, F IDM)","url":"https:\/\/seo.london\/lt\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/posts\/28123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/comments?post=28123"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/posts\/28123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/media\/28124"}],"wp:attachment":[{"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/media?parent=28123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/categories?post=28123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/lt\/wp-json\/wp\/v2\/tags?post=28123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}