{"id":15705,"date":"2021-11-24T17:16:08","date_gmt":"2021-11-24T17:16:08","guid":{"rendered":"https:\/\/seo.london\/?p=15705"},"modified":"2022-12-28T10:20:47","modified_gmt":"2022-12-28T10:20:47","slug":"%ec%95%b5%ec%bb%a4-%ed%85%8d%ec%8a%a4%ed%8a%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94","status":"publish","type":"post","link":"https:\/\/seo.london\/ko\/%ec%95%b5%ec%bb%a4-%ed%85%8d%ec%8a%a4%ed%8a%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/","title":{"rendered":"\uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?"},"content":{"rendered":"<p>\"<strong>\uc575\ucee4 \ud14d\uc2a4\ud2b8<\/strong>\"\ub294 <a href=\"https:\/\/seo.london\/ko\/google%ec%97%90%ec%84%9c-%ea%b3%a0%ea%b8%89-%ea%b2%80%ec%83%89%ec%9d%84-%ec%88%98%ed%96%89%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">\uac80\uc0c9<\/a> \uc5d4\uc9c4 \ucd5c\uc801\ud654 (<a href=\"https:\/\/seo.london\/ko\/\">SEO<\/a>) \ud558\uc774\ud37c\ub9c1\ud06c\uc5d0\uc11c \uc2e4\uc81c\ub85c \ud45c\uc2dc\ub418\uace0 \ud074\ub9ad \uac00\ub2a5\ud55c \ud14d\uc2a4\ud2b8\ub97c \uc124\uba85\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc6a9\uc5b4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc575\ucee4 \ud14d\uc2a4\ud2b8\ub294 \uc5ec\ub7ec \uc694\uc18c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/%ec%97%90%ec%8a%a4%ec%bd%94%ed%8a%b8-%ec%84%9c-%ec%84%9c%eb%b9%84%ec%8a%a4\/\">\uc5b4\ub290<\/a> \ud2b9\uc815 \ud398\uc774\uc9c0\uac00 \uc8fc\uc5b4\uc9c4 \uac80\uc0c9\uc5b4\uc758 \ub9e5\ub77d\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Google\uc740 \uc804\uccb4 \uc21c\uc704 \uc54c\uace0\ub9ac\uc998\uc758 \uc77c\ubd80\ub85c \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uba70 \ud398\uc774\uc9c0 \uc21c\uc704, \uc678\ubd80 \ubc31\ub9c1\ud06c\uc758 \uc218 \ubc0f \ud488\uc9c8 \ub4f1\uacfc \uac19\uc740 \uae30\ud0c0 \uace0\ub824 \uc0ac\ud56d\ub3c4 \uace0\ub824\ud569\ub2c8\ub2e4. \ub610\ud55c Google\uc740 \ub2e4\uc74c\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \uba85\uc2dc\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/%ec%95%84%ec%9b%83%eb%b0%94%ec%9a%b4%eb%93%9c-%eb%a7%81%ed%81%ac%ea%b0%80-seo%ec%97%90-%ec%a2%8b%ec%9d%80%ea%b0%80%ec%9a%94\/\">\uc544\uc6c3\ubc14\uc6b4\ub4dc<\/a> \ub9c1\ud06c \ud0a4\uc6cc\ub4dc\ub97c \uc21c\uc704 \uc54c\uace0\ub9ac\uc998\uc5d0 \ud3ec\ud568\uc2dc\ud0a4\uc9c0 \uc54a\ub3c4\ub85d \uc124\uc815\ud558\uba74 \uc2a4\ud328\uba38\uac00 \ud398\uc774\uc9c0\uc5d0 \ub9ce\uc740 \ud0a4\uc6cc\ub4dc\ub97c \ucc44\uc6cc\uc57c \ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/%eb%82%b4-seo-%ec%88%9c%ec%9c%84%eb%8a%94-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%99%95%ec%9d%b8%ed%95%98%eb%82%98%ec%9a%94\/\">\uc21c\uc704<\/a> \uc798 \uc54c\uc8e0. \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 <a href=\"https:\/\/seo.london\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8%ea%b0%80-seo%ec%97%90-%ec%a2%8b%ec%9d%80%ea%b0%80%ec%9a%94\/\">\ube14\ub85c\uadf8<\/a> \uc544\ubb34\uac83\ub3c4 \uc5c6\ub294 <a href=\"https:\/\/seo.london\/ko\/%ea%b0%9c%ec%9d%b8-%eb%b8%94%eb%a1%9c%ea%b7%b8-%eb%84%a4%ed%8a%b8%ec%9b%8c%ed%81%ac%ec%9d%98-%ec%95%88%ec%a0%84-%ec%97%ac%eb%b6%80\/\">\uc2a4\ud338<\/a> \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uba74 \uc21c\uc704\uac00 \uc798 \ub9e4\uaca8\uc9d1\ub2c8\ub2e4. \ubb3c\ub860 \uad6c\uae00\uc774 \uacb0\uad6d \uc21c\uc704\ub97c \ub0ae\ucd94\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub807\uac8c \ud574\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\ub4dd\uc740 \uac70\uc758 \uc5c6\uc9c0\ub9cc, \uc774\ub294 \uc575\ucee4 \ud14d\uc2a4\ud2b8\uac00 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-do-we-care-about-it\"><\/span>\uc65c \uc6b0\ub9ac\uac00 \uc2e0\uacbd\uc744 \uc368\uc57c \ud560\uae4c\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ud1a0\uae00<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/ko\/%ec%95%b5%ec%bb%a4-%ed%85%8d%ec%8a%a4%ed%8a%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/#why-do-we-care-about-it\" title=\"\uc65c \uc6b0\ub9ac\uac00 \uc2e0\uacbd\uc744 \uc368\uc57c \ud560\uae4c\uc694?\">\uc65c \uc6b0\ub9ac\uac00 \uc2e0\uacbd\uc744 \uc368\uc57c \ud560\uae4c\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/ko\/%ec%95%b5%ec%bb%a4-%ed%85%8d%ec%8a%a4%ed%8a%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/#how-do-anchor-text-influences-search-engine-rankings\" title=\"\uc575\ucee4 \ud14d\uc2a4\ud2b8\ub294 \uac80\uc0c9 \uc5d4\uc9c4 \uc21c\uc704\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694?\">\uc575\ucee4 \ud14d\uc2a4\ud2b8\ub294 \uac80\uc0c9 \uc5d4\uc9c4 \uc21c\uc704\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/ko\/%ec%95%b5%ec%bb%a4-%ed%85%8d%ec%8a%a4%ed%8a%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/#what-is-an-exact-match-anchor-text\" title=\"\uc815\ud655\ud788 \uc77c\uce58\ud558\ub294 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\">\uc815\ud655\ud788 \uc77c\uce58\ud558\ub294 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/ko\/%ec%95%b5%ec%bb%a4-%ed%85%8d%ec%8a%a4%ed%8a%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/#what-is-a-branded-anchor-text\" title=\"\ube0c\ub79c\ub4dc \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\">\ube0c\ub79c\ub4dc \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/ko\/%ec%95%b5%ec%bb%a4-%ed%85%8d%ec%8a%a4%ed%8a%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/#what-does-anchor-surrounding-text-mean\" title=\"\ud14d\uc2a4\ud2b8 \ub458\ub7ec\uc2f8\uae30 \uc575\ucee4\ub294 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub098\uc694?\">\ud14d\uc2a4\ud2b8 \ub458\ub7ec\uc2f8\uae30 \uc575\ucee4\ub294 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub098\uc694?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/ko\/%ec%95%b5%ec%bb%a4-%ed%85%8d%ec%8a%a4%ed%8a%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/#what-is-naked-anchor-text\" title=\"\ub124\uc774\ud0a4\ub4dc \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\">\ub124\uc774\ud0a4\ub4dc \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\uc575\ucee4 \ud14d\uc2a4\ud2b8\ub294 \uc0ac\uc774\ud2b8\uc758 \ud074\ub9ad\ub960(CTR)\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ubc29\ubb38\uc790 \uc218\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \ub54c\ubb38\uc5d0 SEO\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub610\ud55c \ud2b9\uc815 \uac80\uc0c9\uc5b4\uc5d0 \ub300\ud55c \ud2b9\uc815 \ud398\uc774\uc9c0\uc758 \uad00\ub828\uc131\uacfc \uc911\uc694\ub3c4\ub97c \ubc18\uc601\ud558\ubbc0\ub85c Google\uc740 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub97c \ub2e4\uc74c\uacfc \uac19\uc740 \uc9c0\ud45c\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/%eb%a7%81%ed%81%ac-%ea%b5%ac%ec%b6%95-%eb%b0%a9%eb%b2%95\/\">\ubb34\uc5c7<\/a> \uc0ac\uc6a9\uc790\uac00 \uac80\uc0c9\uc744 \uc218\ud589\ud560 \ub54c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub864\ub7ec\ub294 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub97c \ub2e4\uc74c\uacfc \uac19\uc740 \uc218\ub2e8\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/google%ec%97%90%ec%84%9c-%ec%82%ac%ec%9d%b4%ed%8a%b8-%ec%83%89%ec%9d%b8%ec%9d%84-%eb%8d%94-%eb%b9%a0%eb%a5%b4%ea%b2%8c-%ec%83%9d%ec%84%b1%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">\uc778\ub371\uc2f1<\/a> <a href=\"https:\/\/seo.london\/ko\/%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-seo-%ec%84%9c%eb%b9%84%ec%8a%a4\/\">\ucf58\ud150\uce20<\/a> \ub97c \ud074\ub9ad\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucda9\ubd84\ud788 \uc26c\uc6cc \ubcf4\uc774\uc2dc\uc8e0? \uad00\ub828 \ud0a4\uc6cc\ub4dc\ub97c \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub85c \uc0ac\uc6a9\ud558\uae30\ub9cc \ud558\uba74 \ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc548\ud0c0\uae5d\uac8c\ub3c4 \uad6c\uae00\uc740 \uc870\uc791(\uc720\ub8cc \ub9c1\ud06c)\uc73c\ub85c \uac04\uc8fc\ub420 \uc218 \uc788\ub294 \ud2b9\uc815 \uc720\ud615\uc758 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uc6f9 \uad00\ub9ac\uc790\uc5d0\uac8c \ubd88\uc774\uc775\uc744 \uc8fc\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\ub294 \uac83\ubcf4\ub2e4 \uc870\uae08 \ub354 \ubcf5\uc7a1\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c '\uc5ec\uae30\ub97c \ud074\ub9ad\ud558\uc138\uc694' \ub610\ub294 '\ubc29\ubb38\ud558\uc138\uc694'\uc640 \uac19\uc740 \ub2e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0, \ud2b9\ud788 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ubaa8\ub4e0 \ub9c1\ud06c\uc5d0 \ub300\ud574 \uc774 \uc791\uc5c5\uc744 \uc218\ud589\ud558\ub294 \uacbd\uc6b0 Google \uc54c\uace0\ub9ac\uc998\uc740 \uc774\ub97c \uc21c\uc704\ub97c \uc870\uc791\ud558\ub824\ub294 \uc2dc\ub3c4\ub85c \uac04\uc8fc\ud569\ub2c8\ub2e4. \uc989, \ubaa8\ub4e0 <a href=\"https:\/\/seo.london\/ko\/%ed%95%9c-%ed%8e%98%ec%9d%b4%ec%a7%80-%ec%9b%b9-%ec%82%ac%ec%9d%b4%ed%8a%b8%ea%b0%80-seo%ec%97%90-%ec%a2%8b%ec%9d%80%ea%b0%80%ec%9a%94\/\">\ub2e8\uc77c \ud398\uc774\uc9c0<\/a> \uc21c\uc704\ub97c \ub192\uc774\ub824\uba74 \uace0\uc720\ud55c \ucf58\ud150\uce20\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\"\ud560\uc778\", \"\uc138\uc77c\" \ub4f1\uacfc \uac19\uc740 \ud2b9\uc815 \ub2e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc798\ubabb\ub41c \uac74\uac00\uc694? \uc804\ud600 \uc870\uc791\uc73c\ub85c \ubcf4\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4! \ubb3c\ub860 \uc0ac\uc774\ud2b8 \ub9c1\ud06c\uc758 \ub300\ubd80\ubd84\uc5d0 \ud574\ub2f9 \ub2e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ud55c \uc870\uc791\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uad6c\uae00\uc740 \uc774\ub97c \uc54c\uace0\ub9ac\uc998\uc5d0 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uae00\uc744 \uc77d\uace0 \uacc4\uc2e0\ub2e4\uba74 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub97c \uc62c\ubc14\ub974\uac8c \uc0ac\uc6a9\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc21c\uc704\ub97c \ub192\uc774\uace0 \ud2b8\ub798\ud53d\uc744 \ub298\ub9ac\ub294 \ubc29\ubc95\uc744 \uc54c\uace0 \uc2f6\uc73c\uc2e4 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc800\ud76c \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud588\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc65c \uc131\uacf5\ud560 \uc218 \uc788\uc5c8\ub294\uc9c0 \ubcf4\uc5ec\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c SEO \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud560 \ub54c \ud55c \uac00\uc9c0 \uae30\ubc95\uc774 \ubcf4\ud3b8\uc801\uc73c\ub85c \ud1b5\uc6a9\ub418\ub294 \uac83\uc740 \uc544\ub2c8\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc791\uc5c5\ud558\ub294 \uc0ac\uc774\ud2b8\uc5d0 \ub530\ub77c \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ub192\uc740 \uc21c\uc704\ub97c \ucc28\uc9c0\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \ub9c1\ud06c \uad6c\ucd95 \ubc0f \uc575\ucee4 \ud14d\uc2a4\ud305 \uc804\ub7b5\uc744 \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-anchor-text-influences-search-engine-rankings\"><\/span>\uc575\ucee4 \ud14d\uc2a4\ud2b8\ub294 \uac80\uc0c9 \uc5d4\uc9c4 \uc21c\uc704\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\uc740 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \ud2b9\uc815 \uc6f9\ud398\uc774\uc9c0\uc758 \uc21c\uc704\ub97c \uacb0\uc815\ud560 \ub54c \ub2e4\uc591\ud55c \uc21c\uc704 \uc694\uc18c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uac01 \uc694\uc18c\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \uc815\ub7c9\ud654\ud558\uae30\ub294 \uc27d\uc9c0 \uc54a\uc73c\uba70 \uc5ec\uae30\uc11c \uc790\uc138\ud788 \uc5b8\uae09\ud558\uae30\uc5d0\ub294 \ub108\ubb34 \ub9ce\uc740 \uc694\uc18c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Google\uc774 \uc815\ud655\ud55c \ubc29\ubc95\uc744 \ubaa8\ub450 \uacf5\uac1c\ud558\uc9c0\ub294 \uc54a\uc9c0\ub9cc \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \ub9e4\uac1c \ubcc0\uc218\ub97c \uc0ac\uc6a9\ud55c\ub2e4\uace0 \uac00\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a7%80%ed%91%9c\/\">\uba54\ud2b8\ub9ad<\/a> (\ud398\uc774\uc9c0 \uc21c\uc704), \uac80\uc0c9\uc5b4\uc640 \ucf58\ud150\uce20\uc758 \uad00\ub828\uc131, \ud2b9\uc815 \uc0b0\uc5c5 \ubd84\uc57c \ub0b4 \uc778\uae30\ub3c4\/\uad8c\uc704 \ub4f1\uc744 \uace0\ub824\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc800\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \uc0dd\uac01\ud569\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/seo%ec%97%90-%eb%8c%80%ed%95%9c-%ec%9e%98%eb%aa%bb%eb%90%9c-%ec%99%b8%eb%b6%80-%eb%a7%81%ed%81%ac\/\">\uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c1\ud06c<\/a> \uc21c\uc704\uc640 \uc804\uccb4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/%eb%8f%84%eb%a9%94%ec%9d%b8-%ea%b8%b0%ea%b4%80%ec%9d%84-%ec%b0%be%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">\uad8c\ud55c<\/a> (\uc608, \uc5ec\uae30\uc5d0\ub294 \uc575\ucee4 \ud14d\uc2a4\ud2b8\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-an-exact-match-anchor-text\"><\/span>\uc815\ud655\ud788 \uc77c\uce58\ud558\ub294 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>'\uc77c\uce58 \uac80\uc0c9 \uc575\ucee4 \ud14d\uc2a4\ud2b8'\ub294 \uac80\uc0c9\uc5b4\uc5d0 \uc0ac\uc6a9\ub41c \ud0a4\uc6cc\ub4dc\uc640 \uc815\ud655\ud788 \uc77c\uce58\ud558\ub294 \ud2b9\uc815 \ub9c1\ud06c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub204\uad70\uac00 '\uc628\ub77c\uc778'\uc744 \uac80\uc0c9\ud558\ub294 \uacbd\uc6b0 <a href=\"https:\/\/seo.london\/ko\/%ec%82%ac%ec%a7%84%ec%9e%91%ea%b0%80%eb%a5%bc-%ec%9c%84%ed%95%9c-seo\/\">\uc0ac\uc9c4 \ucd2c\uc601<\/a> \uac15\uc88c'\ub77c\ub294 \ubb38\uad6c\uac00 \ud3ec\ud568\ub41c \ub9c1\ud06c\ub97c \ud398\uc774\uc9c0\uc5d0 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc815\ud655\ud55c \ubb38\uad6c\uc640 \uc77c\uce58\ud558\uba74 \ub2e4\ub978 \uc720\ud615\uc758 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc21c\uc704\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubd80\ubd84 \uacbd\uae30\ub294 \uc5b4\ub5bb\uac8c \ub418\ub098\uc694?<\/p>\n\n\n\n<p>\uc0ac\uc6a9 \uc678\uc5d0\ub3c4 <a href=\"https:\/\/seo.london\/ko\/%ec%a0%95%ed%99%95%ed%9e%88-%ec%9d%bc%ec%b9%98%ed%95%98%eb%8a%94-%eb%8f%84%eb%a9%94%ec%9d%b8-%ec%9e%a5%eb%8b%a8%ec%a0%90\/\">\uc815\ud655\ud788 \uc77c\uce58<\/a> \uc575\ucee4\ub97c \uc0ac\uc6a9\ud558\uba74 \uc6f9 \uad00\ub9ac\uc790\uac00 \ubd80\ubd84 \uc77c\uce58 \uac80\uc0c9\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \ud0c0\uac9f\ud305\ub41c \uac80\uc0c9\uc5b4\uc758 \uc77c\ubd80 \ub2e8\uc5b4\ub97c <a href=\"https:\/\/seo.london\/ko\/%eb%a9%94%ed%83%80-%ed%82%a4%ec%9b%8c%eb%93%9c%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\">\ud0a4\uc6cc\ub4dc<\/a> \ubb38\uad6c\ub97c \uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c1\ud06c\uc5d0 \ud3ec\ud568\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacfc\ub3c4\ud55c \ucd5c\uc801\ud654 \ubc0f \ubd80\uc790\uc5f0\uc2a4\ub7ec\uc6c0\uacfc \uad00\ub828\ub41c \ub9ce\uc740 \ubd80\uc815\uc801\uc778 \ud2b9\uc131\uc744 \uacf5\uc720\ud558\uae30 \ub54c\ubb38\uc5d0 \uc790\uc8fc \uc0ac\uc6a9\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-a-branded-anchor-text\"><\/span>\ube0c\ub79c\ub4dc \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\ube0c\ub79c\ub4dc \ub9c1\ud06c\ub294 \ud68c\uc0ac \uc774\ub984 \ub610\ub294 <a href=\"https:\/\/seo.london\/ko\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%a9%98%ec%85%98-%ec%84%9c\/\">\ube0c\ub79c\ub4dc<\/a> \ub97c \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \uac80\uc0c9\uc5d0 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ud0a4\uc6cc\ub4dc\ub97c \ud3ec\ud568\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/%ed%8e%98%ec%9d%b4%ec%a7%80-%ea%b2%bd%ed%97%98-%ec%8b%a0%ed%98%b8%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\">\uacbd\ud5d8<\/a> \ube0c\ub79c\ub4dc\uc5d0 \uc775\uc219\ud55c \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud074\ub9ad\ud560 \ub54c \ub354\uc6b1 \uc548\uc2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba87 \uac00\uc9c0 \uc608\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<p>\uc5b8\uc81c <a href=\"https:\/\/seo.london\/ko\/seo%ec%97%90-%ec%b5%9c%ec%a0%81%ed%99%94%eb%90%9c-%eb%b8%94%eb%a1%9c%ea%b7%b8-%ec%9e%91%ec%84%b1-%eb%b0%a9%eb%b2%95\/\">\uae00\uc4f0\uae30<\/a> \uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c1\ud06c\uc758 \uacbd\uc6b0 \ud06c\ub864\ub7ec\uac00 \ucf58\ud150\uce20\uc758 \uc8fc\uc81c\ub97c \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ud0a4\uc6cc\ub4dc\ub97c \ud3ec\ud568\ud558\uba74 \ub204\uad70\uac00 \ud2b9\uc815 \uc8fc\uc81c\ub97c \uac80\uc0c9\ud558\ub294 \uacbd\uc6b0 Google\uc774 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \ud45c\uc2dc\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub860\uc801\uc73c\ub85c \uc774\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub9c1\ud06c\ud558\ub294 \ud2b9\uc815 \uc774\uc288\uc5d0 \uad00\uc2ec\uc774 \uc788\ub2e4\uace0 Google\uc774 \uc2e0\ub8b0\ud558\uae30 \ub54c\ubb38\uc5d0 SERP\uc5d0\uc11c \ub354 \ub192\uc740 \uc21c\uc704\ub97c \ucc28\uc9c0\ud558\ub294 \ub370\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-does-anchor-surrounding-text-mean\"><\/span>\ud14d\uc2a4\ud2b8 \ub458\ub7ec\uc2f8\uae30 \uc575\ucee4\ub294 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc575\ucee4 \uc8fc\ubcc0 \ud14d\uc2a4\ud2b8\ub294 \uc778\ubc14\uc6b4\ub4dc \ub9c1\ud06c \uc804\ud6c4\uc5d0 \ud45c\uc2dc\ub418\ub294 \ub2e8\uc5b4\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud398\uc774\uc9c0 \ucf58\ud150\uce20 \ub0b4\uc758 \ub2e4\ub978 \ub9c1\ud06c \ud14d\uc2a4\ud2b8\ub3c4 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub294 \uc0ac\uc6a9\uc790\uac00 \ud2b9\uc815 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc9c0 \uc54a\uc558\ub354\ub77c\ub3c4 \ud074\ub9ad\uc744 \ud1b5\ud574 \uc5b4\ub514\ub85c \uc774\ub3d9\ud558\uac8c \ub420\uc9c0\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ube0c\ub79c\ub4dc\uac00 \uc790\uc2e0\uc758 \uc774\ub984\uc744 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \ub9e4\uc6b0 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/%eb%82%b4%eb%b6%80-%eb%a7%81%ed%81%ac%ec%97%90-nofollow-%ec%86%8d%ec%84%b1%ec%9d%84-%ec%82%ac%ec%9a%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%82%98%ec%9a%94\/\">\ub0b4\ubd80 \ub9c1\ud06c<\/a> \uad6c\uae00\uc758 \uacfc\ub3c4\ud55c \ucd5c\uc801\ud654\uc5d0 \uac78\ub9ac\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 <a href=\"https:\/\/seo.london\/ko\/%ea%b5%ac%ea%b8%80-%ed%8e%98%eb%84%90%ed%8b%b0\/\">\ud398\ub110\ud2f0<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-naked-anchor-text\"><\/span>\ub124\uc774\ud0a4\ub4dc \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\ub124\uc774\ud0a4\ub4dc \ub9c1\ud06c\ub294 \uc8fc\ubcc0 \ub2e8\uc5b4 \uc5c6\uc774 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub9cc \uc0ac\uc6a9\ud558\ub294 \ud558\uc774\ud37c\ub9c1\ud06c\uc785\ub2c8\ub2e4. \ub124\uc774\ud0a4\ub4dc \ub9c1\ud06c\ub294 \uc0ac\uc6a9\uc790\uac00 \ud074\ub9ad\ud588\uc744 \ub54c \ubb34\uc5c7\uc744 \ucc3e\uc744 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ucda9\ubd84\ud55c \ucee8\ud14d\uc2a4\ud2b8\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc544 \uc21c\uc704\ub97c \ud3c9\uac00\ud558\uae30\uac00 \ub354 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0 Google\uc740 \ub124\uc774\ud0a4\ub4dc \ub9c1\ud06c\ub97c \uc88b\uc544\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ce\uc740 \uc0ac\uc774\ud2b8 \uc18c\uc720\uc790\uac00 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub9c1\ud06c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. <a href=\"https:\/\/seo.london\/ko\/seo-%ec%a0%84%eb%9e%b5-%eb%9f%b0%eb%8d%98\/\">\uc804\ub7b5<\/a> \uc5d0 \ub300\ud55c \uc720\ub8cc \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc778\uc704\uc801\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8 \uc21c\uc704\ub97c \ub192\uc774\uae30 \uc704\ud574 <a href=\"https:\/\/seo.london\/ko\/seo-%ec%97%86%ec%9d%b4-%ec%9b%b9%ec%82%ac%ec%9d%b4%ed%8a%b8-%ed%8a%b8%eb%9e%98%ed%94%bd%ec%9d%84-%eb%8a%98%eb%a6%ac%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">\uc99d\uac00<\/a> \uc0dd\uc131\ud558\ub294 \ud2b8\ub798\ud53d\uc758 \uc591\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc0ac\uc774\ud2b8\ub97c '\uc2a4\ud338 \ub371\uc2f1'\uc774\ub77c\uace0\ub3c4 \ud558\ub294\ub370, \uc2a4\ud338 + \uc778\ub371\uc2f1\uc758 \uc904\uc784\ub9d0\uc785\ub2c8\ub2e4. \ub2e8\uae30\uc801\uc73c\ub85c\ub294 \ud2b8\ub798\ud53d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub9c1\ud06c\uac00 \uc7a5\uae30\uc801\uc73c\ub85c \uc720\uc9c0\ub418\ub294 \uacbd\uc6b0\ub294 \ub4dc\ubb3c\uba70 \uc77c\ubc18\uc801\uc73c\ub85c \ub9ce\uc740 \uc720\uc9c0 \uad00\ub9ac \uc791\uc5c5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201c\uc575\ucee4 \ud14d\uc2a4\ud2b8'\ub77c\ub294 \uc6a9\uc5b4\ub294 \ud558\uc774\ud37c\ub9c1\ud06c\uc5d0\uc11c \uc2e4\uc81c\ub85c \ud45c\uc2dc\ub418\uace0 \ud074\ub9ad \uac00\ub2a5\ud55c \ud14d\uc2a4\ud2b8\ub97c \uc124\uba85\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO) \uc6a9\uc5b4\uc785\ub2c8\ub2e4. \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub294 \ud2b9\uc815 \ud398\uc774\uc9c0\uac00 \uc8fc\uc5b4\uc9c4 \uac80\uc0c9 \ucffc\ub9ac\uc758 \ub9e5\ub77d\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \uacb0\uc815\ud558\ub294 \uc5ec\ub7ec \uc694\uc18c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 Google\uc740 \uc575\ucee4 \ud14d\uc2a4\ud2b8\ub97c [...]\uc758 \uc77c\ubd80\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":6,"featured_media":15706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-15705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is anchor text? - SEO.London<\/title>\n<meta name=\"description\" content=\"The term &quot;anchor text&quot; is a search engine optimisation (SEO) term used to describe the actual visible and clickable text in a hyperlink. 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