{"id":9922,"date":"2021-03-07T14:18:45","date_gmt":"2021-03-07T14:18:45","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=9922"},"modified":"2022-12-28T11:45:45","modified_gmt":"2022-12-28T11:45:45","slug":"what-is-cornerstone-contenuto-6","status":"publish","type":"post","link":"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/","title":{"rendered":"Consigli di marketing per le piccole imprese"},"content":{"rendered":"<p style=\"user-select: auto;\">Consigli di marketing per i piccoli <a href=\"https:\/\/seo.london\/it\/perche-la-mia-attivita-non-viene-visualizzata-su-google-maps\/\">business<\/a> can be a bit challenging. Small businesses don&#8217;t have the same resources available for marketing that larger <a href=\"https:\/\/seo.london\/it\/le-migliori-aziende-seo-del-regno-unito\/\">aziende<\/a> do. A smaller marketing <a href=\"https:\/\/seo.london\/it\/come-fare-seo-con-un-budget-per-un-sito-di-contenuti\/\">bilancio<\/a> doesn&#8217;t mean <a href=\"https:\/\/seo.london\/it\/sforzi-di-marketing-online\/\">sforzi<\/a> need to be any less effective or results-driven, however. There are ample ways small businesses can utilize cost-effective marketing techniques to stretch budgets without sacrificing results. The following are just seventeen prime examples.<\/p>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/it\/\">SEO<\/a>, o <a href=\"https:\/\/seo.london\/it\/come-effettuare-una-ricerca-avanzata-in-google\/\">cerca<\/a> engine optimization, is a digital marketing technique meant to help websites and individual pages or pieces of <a href=\"https:\/\/seo.london\/it\/servizi-seo-di-content-marketing\/\">contenuto<\/a> a <a href=\"https:\/\/seo.london\/it\/come-posso-controllare-le-mie-classifiche-seo\/\">rango<\/a> highly in major search engines. The purpose of higher ranking is greater visibility for your company. Recent studies have shown people only look at the first page of results when they type a question into their favorite search engine&#8217;s query bar.<\/p>\n<p style=\"user-select: auto;\">Better visibility for your company&#8217;s website usually means more sales and engagements, as long as the content provided is of the highest quality. Low-quality content might still receive a high number of page views if other SEO best practices are followed, but this type of content will not convert well because potential customers won&#8217;t stick around to consume it.<\/p>\n<p style=\"user-select: auto;\">Sapete che l'ottimizzazione per i motori di ricerca \u00e8 importante per i vostri sforzi di marketing digitale, ma come potete creare efficacemente una migliore campagna di marketing SEO? I seguenti suggerimenti forniscono informazioni utili che tutte le aziende possono implementare per creare una migliore SEO.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-1-write-for-people-before-bots\"><\/span>Suggerimento di marketing #1: Scrivere per le persone prima che per i bot<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabella dei contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-1-write-for-people-before-bots\" title=\"Suggerimento di marketing #1: Scrivere per le persone prima che per i bot\">Suggerimento di marketing #1: Scrivere per le persone prima che per i bot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-2-include-an-appropriate-percentage-of-the-right-keywords\" title=\"Suggerimento di marketing #2: includere una percentuale adeguata di parole chiave giuste\">Suggerimento di marketing #2: includere una percentuale adeguata di parole chiave giuste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-3-understand-your-audience\" title=\"Suggerimento di marketing #3: Capire il proprio pubblico\">Suggerimento di marketing #3: Capire il proprio pubblico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-4-utilize-meta-data-effectively\" title=\"Suggerimento di marketing #4: Utilizzare i meta dati in modo efficace\">Suggerimento di marketing #4: Utilizzare i meta dati in modo efficace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-5-use-closed-captioning-on-videos\" title=\"Suggerimento di marketing #5: utilizzare le didascalie chiuse nei video\">Suggerimento di marketing #5: utilizzare le didascalie chiuse nei video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-6-include-text-beneath-graphics-and-videos\" title=\"Suggerimento di marketing #6: includere il testo sotto i grafici e i video\">Suggerimento di marketing #6: includere il testo sotto i grafici e i video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-7-use-both-internal-and-outbound-links\" title=\"Suggerimento di marketing #7: utilizzare sia i link interni che quelli in uscita\">Suggerimento di marketing #7: utilizzare sia i link interni che quelli in uscita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-8-keep-page-load-times-fast\" title=\"Consiglio di marketing #8: mantenere i tempi di caricamento delle pagine veloci\">Consiglio di marketing #8: mantenere i tempi di caricamento delle pagine veloci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-9-work-on-building-relevant-backlinks\" title=\"Suggerimento di marketing #9: Lavorare alla creazione di backlink rilevanti\">Suggerimento di marketing #9: Lavorare alla creazione di backlink rilevanti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-10-keep-urls-short-and-clean\" title=\"Suggerimento di marketing #10: mantenere gli URL corti e puliti\">Suggerimento di marketing #10: mantenere gli URL corti e puliti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-11-keep-a-consistent-posting-schedule\" title=\"Suggerimento di marketing #11: mantenere un programma di pubblicazione coerente\">Suggerimento di marketing #11: mantenere un programma di pubblicazione coerente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-12-format-written-content-properly\" title=\"Suggerimento di marketing #12: Formattare correttamente il contenuto scritto\">Suggerimento di marketing #12: Formattare correttamente il contenuto scritto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-13-leverage-your-call-to-actions\" title=\"Suggerimento di marketing #13: Sfruttare le Call-to-Action\">Suggerimento di marketing #13: Sfruttare le Call-to-Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-18-invest-in-a-high-quality-website\" title=\"Suggerimento di marketing #18: investire in un sito web di alta qualit\u00e0\">Suggerimento di marketing #18: investire in un sito web di alta qualit\u00e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-19-learn-to-manage-website-internally\" title=\"Suggerimento di marketing #19: imparare a gestire il sito web internamente\">Suggerimento di marketing #19: imparare a gestire il sito web internamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-20-choose-the-right-social-platforms\" title=\"Suggerimento di marketing #20: scegliere le piattaforme sociali giuste\">Suggerimento di marketing #20: scegliere le piattaforme sociali giuste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-21-keep-social-media-pages-active\" title=\"Suggerimento di marketing #21: mantenere attive le pagine dei social media\">Suggerimento di marketing #21: mantenere attive le pagine dei social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-22-utilize-in-person-word-of-mouth-marketing\" title=\"Suggerimento di marketing #22: utilizzare il marketing del passaparola di persona\">Suggerimento di marketing #22: utilizzare il marketing del passaparola di persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-24-use-facebook-post-boost-effectively\" title=\"Suggerimento di marketing #24: utilizzare in modo efficace il post boost di Facebook\">Suggerimento di marketing #24: utilizzare in modo efficace il post boost di Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-25-run-cross-platform-giveaways\" title=\"Suggerimento di marketing #25: Eseguire omaggi multipiattaforma\">Suggerimento di marketing #25: Eseguire omaggi multipiattaforma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-26-consider-outsourcing-blogging\" title=\"Suggerimento di marketing #26: considerare l&#039;outsourcing del blogging\">Suggerimento di marketing #26: considerare l'outsourcing del blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-27-reuse-content\" title=\"Suggerimento di marketing #27: riutilizzare i contenuti\">Suggerimento di marketing #27: riutilizzare i contenuti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-28-leverage-hashtags\" title=\"Suggerimento di marketing #28: Sfruttare gli hashtag\">Suggerimento di marketing #28: Sfruttare gli hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-29-create-a-loyalty-program\" title=\"Suggerimento di marketing #29: creare un programma di fidelizzazione\">Suggerimento di marketing #29: creare un programma di fidelizzazione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-30-offer-discounts-for-email-subscribers\" title=\"Suggerimento di marketing #30: offrire sconti agli abbonati alle e-mail\">Suggerimento di marketing #30: offrire sconti agli abbonati alle e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-31-engage-with-your-audience\" title=\"Suggerimento di marketing #31: coinvolgere il pubblico\">Suggerimento di marketing #31: coinvolgere il pubblico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-32-get-active-on-relevant-forums\" title=\"Suggerimento di marketing #32: essere attivi sui forum rilevanti\">Suggerimento di marketing #32: essere attivi sui forum rilevanti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-33-connect-with-other-companies-in-your-industry\" title=\"Suggerimento di marketing #33: connettersi con altre aziende del proprio settore\">Suggerimento di marketing #33: connettersi con altre aziende del proprio settore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-34-invest-in-company-swag\" title=\"Suggerimento di marketing #34: investite nello Swag aziendale\">Suggerimento di marketing #34: investite nello Swag aziendale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#marketing-tip-35-online-facebook-events\" title=\"Suggerimento di marketing #35: Eventi Facebook online\">Suggerimento di marketing #35: Eventi Facebook online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/#conclusion\" title=\"Conclusione\">Conclusione<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Everyone has come across an article that read terribly because it was created only for search <a href=\"https:\/\/seo.london\/it\/come-bloccare-i-bot-con-il-robots-txt\/\">bot<\/a> and not humans. While it may seem like stuffing <a href=\"https:\/\/seo.london\/it\/come-scrivere-articoli-ottimizzati-per-il-seo\/\">articoli<\/a> with relevant keywords is a good idea, readability is even more important. Recent studies showed there was a <a href=\"https:\/\/seo.london\/it\/ricerca-diretta-vs-ricerca-organica\/\">diretto<\/a> correlation between high ranking on Google and article readability.<\/p>\n<p style=\"user-select: auto;\">If your written content isn&#8217;t user-friendly, it isn&#8217;t going to convert leads to sales. There is no reason to rank high in SERPs (search engine results pages) if customers are going to walk away from the content posted.\u00a0 Always ensure content is engaging, informative, and of the highest quality to make sure SEO efforts are worthwhile.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-2-include-an-appropriate-percentage-of-the-right-keywords\"><\/span>Suggerimento di marketing #2: includere una percentuale adeguata di parole chiave giuste<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">The exact percentage of keywords to use in an article varies on a lot of different things, like the length of the post, topic, and your target audience. Keywords allow search engines to figure out <a href=\"https:\/\/seo.london\/it\/link-building-come-cosa-fare-non-fare\/\">cosa<\/a> your content is about, but using too many of them could have your content flagged as spam.<\/p>\n<p style=\"user-select: auto;\">In generale, un <a href=\"https:\/\/seo.london\/it\/base-di-conoscenza\/densita-delle-parole-chiave-nella-seo\/\">densit\u00e0<\/a> Percentuali comprese tra 2% e 4% per le parole chiave primarie e tra 1% e 2% per le parole chiave secondarie sono efficaci. La regola migliore (e pi\u00f9 facile da seguire) \u00e8 quella di utilizzare le parole chiave dove si inseriscono naturalmente nel contenuto, invece di cercare di infilarle nell'articolo o di <a href=\"https:\/\/seo.london\/it\/i-blog-sono-utili-per-il-seo\/\">blog<\/a> post.<\/p>\n<p style=\"user-select: auto;\">Ricordate che alcune parole possono essere utilizzate all'interno delle vostre parole chiave senza che queste vengano indicizzate in modo diverso. Esempi chiave di queste parole intermedie sono in e at. Se la parola <a href=\"https:\/\/seo.london\/it\/cosa-sono-le-meta-parole-chiave\/\">parola chiave<\/a> is &#8220;content marketing New York,&#8221; then you could incorporate it into the article naturally by altering it to &#8220;content marketing in New York.&#8221; If the keyword is &#8220;pest control home,&#8221; then you could instead use the more natural-sounding &#8220;pest control at home.&#8221;.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-3-understand-your-audience\"><\/span>Suggerimento di marketing #3: Capire il proprio pubblico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Recentemente si \u00e8 assistito a una spinta per le aziende a comprendere meglio il proprio pubblico di riferimento, come parte di una continua preferenza verso l'inbound marketing. <a href=\"https:\/\/seo.london\/it\/i-link-in-uscita-sono-utili-per-la-seo\/\">in uscita<\/a> marketing. Questo cambiamento, lento ma costante, \u00e8 dovuto al fatto che l'inbound marketing ha dimostrato di mantenere un tasso di ritorno pi\u00f9 elevato e di produrre un ROI pi\u00f9 alto rispetto ai metodi outbound tradizionali. Per rendere efficace l'inbound marketing e ottenere il massimo ritorno sugli investimenti, tuttavia, \u00e8 necessario comprendere il proprio pubblico.<\/p>\n<p style=\"user-select: auto;\">In terms of better SEO, understanding your audience can help you choose better keywords, content formats, and internal\/outbound links. When researching your target audience, you should be defining them based on age, gender (if appropriate), income levels, likes, dislikes, education level, and anything else relevant to your particular industry.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-4-utilize-meta-data-effectively\"><\/span>Suggerimento di marketing #4: Utilizzare i meta dati in modo efficace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">I metadati aiutano i bot di ricerca a capire meglio il contenuto di ogni pagina del vostro sito web. Essi ottengono queste informazioni durante la <a href=\"https:\/\/seo.london\/it\/come-far-si-che-google-indicizzi-il-vostro-sito-piu-velocemente\/\">indicizzazione<\/a>e poi i bot di ricerca si assicurano che le pagine web siano classificate nelle ricerche per parole chiave appropriate.<\/p>\n<p style=\"user-select: auto;\">Le aziende dovrebbero essere <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-11\/\">scrivere<\/a> un meta unico <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-29\/\">titolo<\/a> and meta description for every page of their website. It is important to include the primary keyword for the web page in both the meta title and meta description. If the primary keyword (or main point of the web page) isn&#8217;t used, the page may not be properly indexed.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-5-use-closed-captioning-on-videos\"><\/span>Suggerimento di marketing #5: utilizzare le didascalie chiuse nei video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">I video stanno diventando sempre pi\u00f9 popolari tra il pubblico moderno e sono tra gli elementi pi\u00f9 condivisi sulle piattaforme dei social media. La maggior parte dei team di marketing dedica una parte del proprio tempo e <a href=\"https:\/\/seo.london\/it\/seo-per-i-servizi-finanziari\/\">denaro<\/a> per sviluppare video di alta qualit\u00e0, ma sono confusi su come aiutare questi video a posizionarsi bene nelle SERP.<\/p>\n<p style=\"user-select: auto;\">Besides writing a great title and description for your videos, <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-39\/\">che<\/a> include the primary keywords associated with the main topic, using closed captioning can help videos rank higher in search engines. While the subtitles known as closed captioning are typically used to help the hard of hearing enjoy your <a href=\"https:\/\/seo.london\/it\/i-video-sono-utili-per-il-seo\/\">video<\/a> content, they also help search bots better understand a video&#8217;s main idea during indexing.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-6-include-text-beneath-graphics-and-videos\"><\/span>Suggerimento di marketing #6: includere il testo sotto i grafici e i video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Another great way to help videos be indexed properly and rank higher in SERPs is to include a short paragraph of text beneath them. This technique also works with graphics posted on your website or in your blog posts.<\/p>\n<p style=\"user-select: auto;\">The text beneath videos or graphics doesn&#8217;t have to be lengthy. A sentence or two briefly describing what the content is about is sufficient. When bots index your website, they will group information from a <a href=\"https:\/\/seo.london\/it\/i-siti-web-a-una-pagina-sono-buoni-per-il-seo\/\">pagina singola<\/a> per avere un'idea pi\u00f9 precisa del contenuto dell'intera pagina.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-7-use-both-internal-and-outbound-links\"><\/span>Suggerimento di marketing #7: utilizzare sia i link interni che quelli in uscita<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/it\/devo-usare-lattributo-nofollow-per-i-link-interni\/\">Collegamenti interni<\/a> sono link all'interno di contenuti scritti che indirizzano gli utenti a un'altra parte del vostro sito web.  Questi link devono essere pertinenti al contenuto originale e consentire all'utente di approfondire l'argomento se desidera saperne di pi\u00f9. Questi link non solo aiutano i bot a indicizzare meglio il vostro sito web, ma fanno anche in modo che i visitatori rimangano pi\u00f9 a lungo sul vostro sito. Un tempo di visita pi\u00f9 lungo \u00e8 correlato a una maggiore possibilit\u00e0 che qualcuno acquisti da voi.<\/p>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-9\/\">Link in uscita<\/a> also help bots index your website. One known way that websites are ranked in Google is through links to relevant, highly trusted sources. The primary way that outbound links help with SEO, however, is by helping out other companies to achieve a higher search ranking. This might sound counter-intuitive, but keep in mind people are significantly more likely to help with links back to your website if you link to theirs.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-8-keep-page-load-times-fast\"><\/span>Consiglio di marketing #8: mantenere i tempi di caricamento delle pagine veloci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Google d\u00e0 molta importanza alla velocit\u00e0 di caricamento delle pagine, e lo stesso vale per i vostri potenziali clienti. \u00c8 noto che ritardi nel caricamento delle pagine anche di un solo secondo in pi\u00f9 scoraggiano i visitatori abituali del sito web e riducono significativamente i tempi di visualizzazione delle pagine.<\/p>\n<p style=\"user-select: auto;\">There are several factors which could add to your website&#8217;s page loading time. Pages shouldn&#8217;t be too long or require excessive scrolling. Graphics and videos should be reasonably limited. You should also avoid automatic play on music or videos, falling objects, overly complex designs, and too many advertisements on a single page.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-9-work-on-building-relevant-backlinks\"><\/span>Suggerimento di marketing #9: Lavorare alla creazione di backlink rilevanti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ogni backlink creato \u00e8 un nuovo percorso verso il vostro sito web. Quando altri linkano alle vostre informazioni, funziona allo stesso modo. I backlink, come la maggior parte degli altri elementi di questo elenco, aiutano direttamente il vostro sito web a posizionarsi meglio nelle SERP.<\/p>\n<p style=\"user-select: auto;\">Backlinks also serve the secondary purpose of directing more organic traffic to your website from sources other than search engines. Having redirected traffic from other websites, social media, or forums can significantly <a href=\"https:\/\/seo.london\/it\/come-aumentare-il-traffico-del-vostro-sito-web-senza-seo\/\">aumento<\/a> overall traffic.<\/p>\n<p style=\"user-select: auto;\">One easy way to create backlinks is to include your website&#8217;s URL in your digital signature. This digital signature can be used in emails and on forums, so that each time you send a response, you are creating a new and relevant backlink to your website.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-10-keep-urls-short-and-clean\"><\/span>Suggerimento di marketing #10: mantenere gli URL corti e puliti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Every page on your website has a URL used to directly navigate to that specific page without having to go to your website&#8217;s homepage first. When these <a href=\"https:\/\/seo.london\/it\/urli-seo-friendly\/\">URL<\/a> sono creati, tuttavia possono contenere molti caratteri inutili che rendono impossibile la navigazione diretta. \u00c8 comunque possibile modificare questi URL in qualsiasi host di siti web, per assicurarsi che siano brevi e puliti.<\/p>\n<p style=\"user-select: auto;\">For example, when you first create your website page, it may be automatically given the URL www.yourcompany.com\/info_1234abcd\/refer321.\u00a0 Your website host should allow you to go into that page&#8217;s details to clean up the website URL so it is only www.yourcompany.com\/info. This URL is easy to remember for customers and gives bots a straightforward idea of what that particular page contains.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-11-keep-a-consistent-posting-schedule\"><\/span>Suggerimento di marketing #11: mantenere un programma di pubblicazione coerente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Search engine optimization and <a href=\"https:\/\/seo.london\/it\/consigli-di-content-marketing-per-migliorare-il-vostro-seo\/\">marketing dei contenuti<\/a> go hand-in-hand. You cannot have one without the other. Unfortunately, many companies fail to realize they need a consistent, cross-platform posting schedule to make content marketing efforts worthwhile. The SEO you intend on using should be incorporated into this posting schedule for best results.<\/p>\n<p style=\"user-select: auto;\">Se, ad esempio, il vostro obiettivo principale \u00e8 <a href=\"https:\/\/seo.london\/it\/far-si-che-google-visualizzi-la-data-di-pubblicazione-nei-risultati-di-ricerca\/\">mese<\/a> \u00e8 quello di mettere in evidenza i vostri servizi di content marketing, allora la maggior parte dei vostri contenuti dovrebbe essere incentrata su questo aspetto. Potreste proporre un programma che preveda la pubblicazione di post su ogni piattaforma di social media due volte al giorno e la scrittura di tre post sul blog a settimana, <a href=\"https:\/\/seo.london\/it\/come-ricercare-e-sviluppare-contenuti-che-si-posizionino-nei-motori-di-ricerca\/\">sviluppare<\/a> un video bisettimanale e produrre un e-book nel corso del mese.<\/p>\n<p style=\"user-select: auto;\">Using this posting schedule, you would incorporate the keywords &#8220;content marketing&#8221; and &#8220;inbound marketing&#8221; into each different marketing outlet. A few <a href=\"https:\/\/seo.london\/it\/come-trovare-idee-per-il-blog\/\">idee<\/a> on how to incorporate them include:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Utilizzare le parole chiave come hashtag sulle piattaforme dei social media.<\/li>\n<li style=\"user-select: auto;\">Creare argomenti per i post del blog su cosa sia il content marketing, perch\u00e9 le aziende ne abbiano bisogno e perch\u00e9 queste stesse aziende dovrebbero assumere professionisti per le loro esigenze di content marketing.<\/li>\n<li style=\"user-select: auto;\">The videos developed could rehash the information from the blog posts, or tackle individual sections from the <a href=\"https:\/\/seo.london\/it\/come-scrivere-un-ebook-con-ai\/\">eBook<\/a> produced during the month.<\/li>\n<li style=\"user-select: auto;\">The e-book developed might tackle the topic of why content marketing is important to business owners, or even detailed information on how to create a content marketing <a href=\"https:\/\/seo.london\/it\/strategia-seo-londra\/\">strategia<\/a>.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-12-format-written-content-properly\"><\/span>Suggerimento di marketing #12: Formattare correttamente il contenuto scritto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Some formatting elements will directly help you rank higher in SERPs, while other elements simply make for better readability. As briefly mentioned earlier, overall readability is vital in maintaining your audience&#8217;s attention once you&#8217;ve attracted them.<\/p>\n<p style=\"user-select: auto;\">Tutti i contenuti scritti devono fare uso di intestazioni H2 per aiutare a raggruppare le sezioni di informazioni. Le frasi devono essere chiare e concise, cos\u00ec come i paragrafi. Idealmente, i paragrafi dovrebbero essere compresi tra tre e sei frasi per facilitare la lettura. L'inserimento di elenchi puntati o numerati, se opportuno, pu\u00f2 aiutare a suddividere le informazioni in parti facilmente digeribili e pi\u00f9 facili da sfogliare per il pubblico.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-13-leverage-your-call-to-actions\"><\/span>Suggerimento di marketing #13: Sfruttare le Call-to-Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Call-to-actions, also known as CTAs, serve two distinct purposes. Primarily, they tell your consumers what action you desire them to take once they&#8217;ve finished with your content. Secondly, they provide your company with a simple way to incorporate inbound links and natural-sounding keywords to help with SEO efforts.<\/p>\n<p style=\"user-select: auto;\">Each CTA should <a href=\"https:\/\/seo.london\/it\/cosa-chiedere-ai-consulenti-seo\/\">chiedere<\/a> your audience to do only one task. Taking into consideration the content marketing example listed above, you might use your CTAs to ask people to <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-35\/\">chiamare<\/a> for more information about your service. Your CTAs should also be clear, concise, and consist of only one to two sentences. Links should be used whenever applicable to make taking the desired action easier for the reader.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-18-invest-in-a-high-quality-website\"><\/span>Suggerimento di marketing #18: investire in un sito web di alta qualit\u00e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">When it comes to allocating limited marketing funds, a high-quality website tops the list. Your website is the control center for everything your company does online and you don&#8217;t want to throw together something amateur.<\/p>\n<p style=\"user-select: auto;\">La creazione di un sito web di alta qualit\u00e0 costa generalmente qualche centinaio di dollari. Si pu\u00f2 scegliere di rivolgersi a un'azienda di progettazione grafica, a un'agenzia di marketing digitale o a un libero professionista. I designer di siti web freelance possono essere trovati su siti web come Fiverr, Upwork, Freelancer o persino Craigslist.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-19-learn-to-manage-website-internally\"><\/span>Suggerimento di marketing #19: imparare a gestire il sito web internamente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Sebbene il design del sito web debba essere realizzato da un professionista, pu\u00f2 risultare molto conveniente <a href=\"https:\/\/seo.london\/it\/posso-imparare-il-seo-da-solo\/\">imparare<\/a> come gestire il vostro sito web. Molte aziende o professionisti sono disposti a insegnare a voi (o a qualcun altro della vostra azienda) come fare.<\/p>\n<p style=\"user-select: auto;\">Potete anche cercare online le risorse per un sito web corretto. <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-41\/\">gestione<\/a>. Il <a href=\"https:\/\/seo.london\/it\/seo-per-le-aziende-it\/\">internet<\/a> has nearly unlimited resources on managing your website. E-books are another great resource, as well as physical books at your <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-34\/\">locale<\/a> biblioteca. Un'altra opzione (che costa un po' di pi\u00f9) sono i corsi online.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-20-choose-the-right-social-platforms\"><\/span>Suggerimento di marketing #20: scegliere le piattaforme sociali giuste<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Esistono diverse piattaforme sociali su cui si pu\u00f2 scegliere di mantenere una pagina aziendale. Invece di tentare di essere attivi su tutte, scegliete quelle che pi\u00f9 avvantaggiano la vostra azienda. Scoprite dove il vostro pubblico \u00e8 pi\u00f9 attivo per capire quali sono le piattaforme sociali giuste per voi.<\/p>\n<p style=\"user-select: auto;\">Limit yourself to two or three social platforms and don&#8217;t be afraid to get rid of any social media page not producing results. The most popular social media platforms include <a href=\"https:\/\/seo.london\/it\/seo-per-facebook\/\">Facebook<\/a>, Twitter, Instagram, Pinterest, and LinkedIn. Niche social platforms may work for niche industries. Companies catering to underground gothic culture, for example, may find it profitable to stay active on Vampire Freaks, while most companies would not.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-21-keep-social-media-pages-active\"><\/span>Suggerimento di marketing #21: mantenere attive le pagine dei social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Having company pages on social media means nothing if you don&#8217;t keep them active. Internal algorithms favor active accounts and customers who find inactive pages are likely to avoid your company. Why? Inactive pages leave a lot of unanswered questions and uncertainty about\u00a0your company&#8217;s dedication.<\/p>\n<p style=\"user-select: auto;\">Mantenere attive le pagine dei social media pu\u00f2 essere semplice come scrivere un post unico al giorno. Quando normalmente scorrete la vostra pagina personale, cercate grafiche o video virali che siano rilevanti per il vostro pubblico. Se li trovate, condivideteli sulla vostra pagina aziendale.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-22-utilize-in-person-word-of-mouth-marketing\"><\/span>Suggerimento di marketing #22: utilizzare il marketing del passaparola di persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Come <a href=\"https:\/\/seo.london\/it\/errori-di-marketing-delle-piccole-imprese\/\">piccola impresa<\/a> owner (or team member), you should always be marketing. Talk about your business with friends, <a href=\"https:\/\/seo.london\/it\/seo-per-avvocati-di-famiglia\/\">famiglia<\/a>, neighbors, and people who show an interest in what your company specializes in.<\/p>\n<p style=\"user-select: auto;\">Constantly marketing means you need to start conversations with random people. It also means you should always dress and conduct yourself professionally, so you&#8217;re a good representation of your company. Carry a few business cards around at all times in your pocket, purse, or briefcase.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-24-use-facebook-post-boost-effectively\"><\/span>Suggerimento di marketing #24: utilizzare in modo efficace il post boost di Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Facebook ha introdotto l'opzione di potenziare i post per importi a partire da $5. Un post potenziato sar\u00e0 <a href=\"https:\/\/seo.london\/it\/come-ottenere-un-featured-snippet\/\">in primo piano<\/a> higher in more people&#8217;s newsfeeds, thus receiving more impressions and typically garnering more engagement.<\/p>\n<p style=\"user-select: auto;\">Boosting all your company&#8217;s Facebook posts isn&#8217;t cost-efficient, however. Pick the most important posts and boost them with $10 or $20 each. Important posts might include those about discounts, big sales, new products, or giveaways.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-25-run-cross-platform-giveaways\"><\/span>Suggerimento di marketing #25: Eseguire omaggi multipiattaforma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Tutti amano <a href=\"https:\/\/seo.london\/it\/software-seo-gratuito\/\">libero<\/a> e gli omaggi sono un modo semplice per ottenere una grande notoriet\u00e0 a breve termine con un investimento relativamente basso. Gli omaggi multipiattaforma sono i pi\u00f9 efficaci e di successo. Potete ospitare il giveaway sul vostro blog o tramite Rafflecopter. Poi, condividetelo sui canali dei social media e attraverso il vostro sito web <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-10\/\">e-mail<\/a> newsletter.<\/p>\n<p style=\"user-select: auto;\">Gli omaggi pi\u00f9 piccoli potrebbero offrire un premio grande e da tre a cinque premi pi\u00f9 piccoli. I concorsi pi\u00f9 grandi potrebbero offrire fino a tre premi grandi e venti premi piccoli. Le partecipazioni possono essere ottenute mettendo \"mi piace\" alla vostra pagina Facebook, seguendoci su Twitter, partecipando ai contenuti del blog, iscrivendosi alla vostra newsletter o condividendo il post del giveaway.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-26-consider-outsourcing-blogging\"><\/span>Suggerimento di marketing #26: considerare l'outsourcing del blogging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Small marketing teams might find they don&#8217;t have enough time to complete all their tasks. Eventually, it will come down to choosing either to hire someone in-house or to outsource something. Most experts agree it is most cost-efficient (and time-efficient) to outsource blogging in this scenario.<\/p>\n<p style=\"user-select: auto;\">Freelance writers are generally paid per word and only for the work they accomplish. An in-house staff member would generally be paid hourly, no matter how much work was completed. Outsourcing your company&#8217;s blogging needs can generally allow for more blogs to be produced per month, without costing a full-time salary. Four 500-word blog posts a month at an average of 5 cents per word, for example, only costs your company $100 a month.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-27-reuse-content\"><\/span>Suggerimento di marketing #27: riutilizzare i contenuti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">The adage &#8220;work smarter, not harder&#8221; is vital in successfully marketing a small business. One of the easiest ways to produce more content in a shorter period is to skip the brainstorming session and reuse or rehash content.<\/p>\n<p style=\"user-select: auto;\">This doesn&#8217;t mean repost the same blog. Instead, you could turn a newsletter series into a video or an informative blog post into a shareable infographic. You might use the content from a video or podcast for a blog post, and you could turn blog post content into a downloadable eBook.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-28-leverage-hashtags\"><\/span>Suggerimento di marketing #28: Sfruttare gli hashtag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Sebbene siano nati su Twitter, gli hashtag possono essere utilizzati sulla maggior parte delle principali piattaforme di social media. Questi tag aiutano a raggruppare post simili e possono contribuire a far arrivare le vostre informazioni a un pubblico pi\u00f9 vasto e gi\u00e0 interessato.<\/p>\n<p style=\"user-select: auto;\">Per creare gli hashtag, utilizzate il simbolo del cancelletto (#) e inserite una parola o una frase senza spazi dietro. Ad esempio, si pu\u00f2 usare #contentmarketing o #affordablepromdresses. Cercate di non utilizzare pi\u00f9 di tre hashtag in ogni post, perch\u00e9 questo potrebbe renderli difficili da leggere.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-29-create-a-loyalty-program\"><\/span>Suggerimento di marketing #29: creare un programma di fidelizzazione<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Un programma di fidelizzazione offre al vostro pubblico di riferimento un incentivo a ripetere l'attivit\u00e0. Ci sono molti modi per impostare un programma di fidelizzazione, ma di solito la ricompensa pi\u00f9 efficace \u00e8 quella a livelli. Un programma di ricompensa a livelli offre punti ai clienti per ogni nuovo acquisto. Questi punti possono essere utilizzati per un premio a scelta, che pu\u00f2 essere uno sconto sul prezzo totale dell'acquisto o una scelta di piccoli prodotti in cambio dei punti.<\/p>\n<p style=\"user-select: auto;\">Ad esempio, si pu\u00f2 offrire un punto per ogni $10 speso presso la propria attivit\u00e0. A 100 punti, i clienti possono scegliere di ricevere 10% di sconto sul prezzo totale di acquisto di $10 o pi\u00f9, oppure continuare a risparmiare per ottenere un premio migliore.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-30-offer-discounts-for-email-subscribers\"><\/span>Suggerimento di marketing #30: offrire sconti agli abbonati alle e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">La vostra lista di abbonati alle e-mail comprende le prime persone che ricevono tutte le vostre informazioni importanti. Anche se avete condiviso le stesse informazioni attraverso la vostra newsletter contemporaneamente ai vostri account social e al vostro blog, \u00e8 pi\u00f9 probabile che gli iscritti all'e-mail consumino le informazioni tempestivamente, poich\u00e9 sono state inviate direttamente a loro.<\/p>\n<p style=\"user-select: auto;\">A large, active email subscribers list can make all the difference in how well your sales perform. Offering an incentive for signing up to your newsletter can help increase the total number of subscribers relatively quickly. The discount offered does not need to be large to be effective. Offering 5% to 10% off a person&#8217;s next purchase price works well.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-31-engage-with-your-audience\"><\/span>Suggerimento di marketing #31: coinvolgere il pubblico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Il coinvolgimento del pubblico di riferimento \u00e8 uno dei fondamenti dell'inbound marketing. L'inbound marketing \u00e8 un nuovo approccio che si concentra maggiormente sul coinvolgimento e sull'informazione del pubblico, rispetto alle tattiche di vendita di massa dell'outbound marketing. Il coinvolgimento del pubblico di riferimento lo far\u00e0 sentire apprezzato e produrr\u00e0 nel tempo una forte fedelt\u00e0 all'azienda.<\/p>\n<p style=\"user-select: auto;\">An easy way to boost company engagement with your audience is to like all comments on your blog posts and social media channels. Next, create a daily comment response <a href=\"https:\/\/seo.london\/it\/qual-e-lobiettivo-principale-di-un-motore-di-ricerca\/\">obiettivo<\/a> for marketing team members. It could be a small goal, like responding to ten or twenty comments across channels. If your marketing team consists of three total people, that can equate to thirty to sixty total comment responses per day.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-32-get-active-on-relevant-forums\"><\/span>Suggerimento di marketing #32: essere attivi sui forum rilevanti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">There is an uncountable number of expert forums on the internet today. These forums allow average people to <a href=\"https:\/\/seo.london\/it\/come-ottimizzare-la-ricerca-vocale\/\">voce<\/a> domande a cui gli esperti possono rispondere. Partecipando a uno o due siti di forum pertinenti, potete far conoscere la vostra azienda come un esperto del vostro settore e creare contemporaneamente dei backlink.<\/p>\n<p style=\"user-select: auto;\">To ensure you&#8217;re building backlinks, set up your forum signature before posting. Include your name, company name, professional title, and website <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/\">indirizzo<\/a>. If you have content relevant to the poster&#8217;s question, you can include a link to that content in the answer.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-33-connect-with-other-companies-in-your-industry\"><\/span>Suggerimento di marketing #33: connettersi con altre aziende del proprio settore<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">You cannot look at every other company in your industry as a <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-15\/\">concorrente<\/a>. Or rather, you cannot look at having competitors as a <a href=\"https:\/\/seo.london\/it\/male-per-il-seo\/\">cattivo<\/a> thing. Since other companies in your industry will likely be targeting the same audiences as you, it can help significantly to partner with them.<\/p>\n<p style=\"user-select: auto;\">Quando collaborate con altre aziende del vostro settore, accettate di condividere le loro informazioni importanti in cambio della condivisione delle vostre. Potete anche organizzare vendite, sconti o omaggi in pi\u00f9 punti vendita.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-34-invest-in-company-swag\"><\/span>Suggerimento di marketing #34: investite nello Swag aziendale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">&#8220;Company swag&#8221; means items with your company branding on them. These items are given away for free at events, during giveaways, or even just in-store. You can include a small swag item when people purchase online or at your physical storefront (if applicable). Popular swag items include bumper stickers, magnets, pens, pencils, stress balls, key chains, or bookmarks. Other ideas include rulers, coffee cups, notebooks, day planners, reusable water bottles, or even bags.<\/p>\n<p style=\"user-select: auto;\">To make company swag more <a href=\"https:\/\/seo.london\/it\/agenzia-seo-londra\/\">accessibile<\/a>, keep an eye on discount websites like Groupon. Companies like Vista Print often run promotions on these discount websites where companies can receive twice as much as they paid for. For example, you may be able to pay $100 for a $200 store credit. Alternatively, you can find cheaper items (like pens or pencils) in bulk for a significantly cheaper per-piece price.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-35-online-facebook-events\"><\/span>Suggerimento di marketing #35: Eventi Facebook online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Hosting online Facebook events can help significantly boost your company&#8217;s likes and engagement ratings for a short period. Start inviting your contacts at least one to two weeks before you plan to host. Ask those who RSVP yes to invite their contacts. Running a pre-event giveaway for invitations can help significantly boost attendance.<\/p>\n<p style=\"user-select: auto;\">During the event, you can give prizes away for winning games. Hosting question and answer sessions with the company owner or other high-ranking company members is a popular option. Although you can (and should) run numerous small giveaways throughout your event, there should be one large prize offered at the end. This prize should average at least three to five times the worth of your smaller giveaway items. If your smaller giveaway items average $10 in <a href=\"https:\/\/seo.london\/it\/quanto-costa-il-seo-nel-regno-unito\/\">costo<\/a>, your main prize should be worth a minimum of $30 to $50 to pique interest.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusione<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Nonostante non dispongano delle risorse di cui dispongono le grandi aziende, le piccole imprese hanno a disposizione ampie opzioni di marketing. Le tecniche di marketing elencate in precedenza possono aiutare a far lievitare i budget di marketing delle piccole imprese, assicurando al contempo che gli sforzi siano efficaci dal punto di vista dei costi e dei risultati. Anche se possono richiedere un po' di impegno in pi\u00f9, le tecniche di marketing efficaci dal punto di vista dei costi sopra elencate valgono bene il tempo speso.<\/p>\n<p style=\"user-select: auto;\">The tips listed above can effectively help businesses implement better SEO strategies. Remember that marketing techniques like search engine optimization might take time to build momentum before you begin seeing results, so don&#8217;t be discouraged. Gradually, better SEO will provide a sharp uptick in both sales and engagement if given the time and effort to do so.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un budget di marketing inferiore non significa per\u00f2 che gli sforzi debbano essere meno efficaci o orientati ai risultati.<\/p>","protected":false},"author":6,"featured_media":9923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 30 Marketing Tips for Small Business - SEO.London<\/title>\n<meta name=\"description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Tips for Small Business\" \/>\n<meta property=\"og:description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-6\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-07T14:18:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/06\/Marketing-Tips-for-Small-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing Tips for Small Business\" \/>\n<meta name=\"twitter:description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/06\/Marketing-Tips-for-Small-Business.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minuti\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"I 30 migliori consigli di marketing per le piccole imprese - 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