{"id":12038,"date":"2021-02-24T22:09:26","date_gmt":"2021-02-24T22:09:26","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=12038"},"modified":"2023-10-14T14:17:32","modified_gmt":"2023-10-14T14:17:32","slug":"what-is-cornerstone-contenuto-31","status":"publish","type":"post","link":"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/","title":{"rendered":"SEO locale senza indirizzo fisico"},"content":{"rendered":"<h4 style=\"text-align: justify;\">Local searches are on the rise. According to HubSpot, they account for roughly half of all searches performed on Google. As more users turn to Google for local information, you can&#8217;t ignore local search engine optimization (SEO) as a marketing tactic. A successful local SEO campaign will help your business rank higher for online searches performed in and around the geographic region in which it operates.<\/h4>\n<p style=\"text-align: justify;\">Even if your <a href=\"https:\/\/seo.london\/it\/perche-la-mia-attivita-non-viene-visualizzata-su-google-maps\/\">business<\/a> si rivolge a <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-34\/\">locale<\/a> customers, though, it may not have a physical address. Not all local businesses have a brick-and-mortar storefront where they sell their products or services. Some local businesses operate remotely by visiting customers at their respective home or business. If your local business falls under this category, you are probably wondering if <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-37\/\">SEO locale<\/a> is possible.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-role-of-a-physical-address-in-local-seo\"><\/span><strong style=\"user-select: auto;\">The Role of a Physical Address in Local SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabella dei contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/#the-role-of-a-physical-address-in-local-seo\" title=\"The Role of a Physical Address in Local SEO\">The Role of a Physical Address in Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/#download-the-local-seo-checklist\" title=\"Scarica la lista di controllo SEO locale\">Scarica la lista di controllo SEO locale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/#set-up-a-service-area-business-on-gmb\" title=\"Set Up a Service-Area Business on GMB\">Set Up a Service-Area Business on GMB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/#get-listed-in-bing-places-for-businesses\" title=\"Get Listed in Bing Places for Businesses\">Get Listed in Bing Places for Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/#create-local-citations-without-an-address\" title=\"Create Local Citations Without an Address\">Create Local Citations Without an Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/#optimize-website-with-local-content\" title=\"Optimize Website With Local Content\">Optimize Website With Local Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/#you-may-also-like-to-read\" title=\"Potrebbe interessarti anche leggere:\">Potrebbe interessarti anche leggere:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\"><a href=\"https:\/\/seo.london\/it\/come-effettuare-una-ricerca-avanzata-in-google\/\">Cerca<\/a> engines evaluate local businesses&#8217; addresses to determine the geographic region or regions for <a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-39\/\">che<\/a> they should <a href=\"https:\/\/seo.london\/it\/come-posso-controllare-le-mie-classifiche-seo\/\">rango<\/a>. Local searches involve a user looking for information about a business in a geographic region. To provide users with relevant results, search engines must identify where local businesses operate.<\/p>\n<p style=\"text-align: justify;\">A physical address shows search engines your local business&#8217;s base of operations. If it has an Atlanta-based address, search engines may rank it higher for online searches performed in and around the Peach State&#8217;s capital. If it has a Chicago-based address, they may rank your local business higher for searches performed in and around the Windy City.<\/p>\n<p style=\"text-align: justify;\">While having a physical address can certainly help with local <a href=\"https:\/\/seo.london\/it\/\">SEO<\/a>, it&#8217;s not a requirement. There are other ways to tell search engines which geographic region is most relevant to your local business&#8217;s operations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"download-the-local-seo-checklist\"><\/span>Scarica la lista di controllo SEO locale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31516 size-large aligncenter\" title=\"Lista di controllo SEO locale\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1024x966.webp\" alt=\"Lista di controllo SEO locale\" width=\"640\" height=\"604\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1024x966.webp 1024w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-300x283.webp 300w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-768x724.webp 768w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1536x1448.webp 1536w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-2048x1931.webp 2048w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-13x12.webp 13w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-150x141.webp 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"set-up-a-service-area-business-on-gmb\"><\/span>Set Up a Service-Area Business on GMB<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Puoi usare <a href=\"https:\/\/seo.london\/it\/come-impostare-google-my-business\/\">Google My Business<\/a> (GMB) to help your local business rank higher for the geographic region in which it operates. It&#8217;s a common <a href=\"https:\/\/seo.london\/it\/idee-sbagliate-sul-content-marketing\/\">concetto errato<\/a> that all businesses must have a physical address to obtain a GMB listing. Google does, in fact, prohibit online businesses from creating GMB listings, but it still allows service-area businesses to create them without a physical address. Service-area businesses are local businesses that sell their services remotely and not from a brick-and-mortar storefront.<\/p>\n<p style=\"text-align: justify;\">Examples of service-area businesses include:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Landscaping<\/li>\n<li style=\"user-select: auto;\">Plumbing<\/li>\n<li style=\"user-select: auto;\">Office <a href=\"https:\/\/seo.london\/it\/seo-per-unimpresa-di-pulizie\/\">pulizia<\/a><\/li>\n<li style=\"user-select: auto;\">Pulizia delle finestre<\/li>\n<li style=\"user-select: auto;\">Home inspection<\/li>\n<li style=\"user-select: auto;\">Dog walking<\/li>\n<li style=\"user-select: auto;\">Tutoring<\/li>\n<li style=\"user-select: auto;\">Remote <a href=\"https:\/\/seo.london\/it\/seo-per-concessionari-auto\/\">auto<\/a> detailing<\/li>\n<li style=\"user-select: auto;\">Locksmithing<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/it\/seo-per-la-disinfestazione\/\">Pest<\/a> controllo<\/li>\n<li style=\"user-select: auto;\">Heating, ventilation and cooling (<a href=\"https:\/\/seo.london\/it\/hvac-seo\/\">HVAC<\/a>)<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/it\/seo-per-le-imprese-di-verniciatura\/\">Painting<\/a><\/li>\n<li style=\"user-select: auto;\">Garage door repairs<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">When creating a GMB listing at business.google.com, Google will <a href=\"https:\/\/seo.london\/it\/cosa-chiedere-ai-consulenti-seo\/\">chiedere<\/a> if you want to add a location that customers can visit. Since your local business doesn&#8217;t have a physical address, you&#8217;ll need to choose &#8220;No&#8221; for this option. Assuming you have a service-area business, you can then enter the geographic regions, known as service areas, in which your local business operates on the next screen. Google allows for a maximum of 20 service areas per business.<\/p>\n<p style=\"text-align: justify;\">You&#8217;ll still need to verify your GMB listing with a physical address. However, you can use your home address for verification. The address you specify when verifying your GMB listing will be private, so only Google will see it.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"get-listed-in-bing-places-for-businesses\"><\/span>Get Listed in Bing Places for Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/seo.london\/it\/il-sito-non-e-indicizzato-nella-ricerca-di-bings\/\">Bing<\/a> offers a similar listing service for local businesses. Known as Bing Places for Business, you can use it to <a href=\"https:\/\/seo.london\/it\/come-aumentare-il-traffico-del-vostro-sito-web-senza-seo\/\">aumento<\/a> your local business&#8217;s rankings on Bing. Bing may not generate as much traffic as Google, but it&#8217;s still a <a href=\"https:\/\/seo.london\/it\/software-seo-gratuito\/\">libero<\/a> source of exposure that can lead to more customers.<\/p>\n<p style=\"text-align: justify;\">The process for creating a Bing Places listing is similar to that of a GMB listing. At bingplaces.com, you&#8217;ll need to add your local business, complete your profile and then verify your Bing Places listing.<\/p>\n<p style=\"text-align: justify;\">Like GMB, Bing Places doesn&#8217;t require service-area businesses to have a physical address. You&#8217;ll have to enter an address when verifying your Bing Places, but you can use your home address. In the Bing Places dashboard, click the option labeled &#8220;Hide address from the search results.&#8221; Both GMB and Bing Places allow service-area businesses to use a home address for verification.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"create-local-citations-without-an-address\"><\/span>Create Local Citations Without an Address<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Local citations are a critical element of an effective local SEO campaign. These structured online listings contain information related to a local business. Local citations are found on web-based directories, which consumers use to find local businesses. Some web-based directories allow consumers to rate and review local businesses as well. Regardless, they provide consumers with information about local businesses in the form of local citations.<\/p>\n<p style=\"text-align: justify;\">Local citations often follow a structured <a href=\"https:\/\/seo.london\/it\/formato-e-struttura-dellarticolo\/\">formato<\/a>. You can&#8217;t add just any information when creating them. Rather, you&#8217;ll have to follow the directory&#8217;s guidelines by adding specific information about your local business. Failure to follow the rules will prevent your local citations from showing. Fortunately, many directories allow businesses to create local citations without a physical address.<\/p>\n<p style=\"text-align: justify;\">Foursquare, for instance, doesn&#8217;t require businesses to have a physical address. You can create a local citation on Foursquare by entering your local business&#8217;s name and category, followed by pinning the geographic region in which it operates on a map. Other directories that don&#8217;t require a physical address include Yelp, Yellowbook, MerchantCircle, Superpages and Yellowpages.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"optimize-website-with-local-content\"><\/span>Optimize Website With Local Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Including local <a href=\"https:\/\/seo.london\/it\/servizi-seo-di-content-marketing\/\">contenuto<\/a> on your business&#8217;s website will lead to greater local SEO success. Local content consists of <a href=\"https:\/\/seo.london\/it\/come-scrivere-articoli-ottimizzati-per-il-seo\/\">articoli<\/a>, <a href=\"https:\/\/seo.london\/it\/i-blog-sono-utili-per-il-seo\/\">blog<\/a> posts, guides and other forms of digital content that emphasize one or more geographic regions.<\/p>\n<p style=\"text-align: justify;\">Non \u00e8 necessario <a href=\"https:\/\/seo.london\/it\/menzioni-del-marchio-seo\/\">menzione<\/a> an address when creating local content. Instead, you can mention the cities and counties where your business serves customers. Local businesses that serve customers in multiple cities and counties often create a separate page of local content for each of these geographic regions. With local content such as this, search engines can see which geographic regions your local business should rank for.<\/p>\n<p style=\"text-align: justify;\">A physical address isn&#8217;t a requirement for local SEO. You can convey which geographic regions are relevant to your local business&#8217;s operations through other means. If your local business sells services remotely, consider setting up a GMB listing and a Bing Places listing as a service-area business. Along with local citations and local content, it will drive higher rankings for your local business.<\/p>\n\n\n<h3><span class=\"ez-toc-section\" id=\"you-may-also-like-to-read\"><\/span>Potrebbe interessarti anche leggere:<span class=\"ez-toc-section-end\"><\/span><\/h3><ul>\n<li><a href=\"https:\/\/seo.london\/it\/guide-ai-servizi-seo-locali\/\"> Guide ai servizi SEO locali<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-35\/\"> Come attirare pi\u00f9 chiamate al tuo business locale<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-33\/\"> Recensioni SEO locali<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-30\/\"> Strategia SEO locale<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/seo-locale\/\"> Cos'\u00e8 il SEO locale<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/come-migliorare-il-seo-locale\/\"> Come migliorare la SEO locale<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/come-ottimizzare-i-contenuti-del-blog-per-la-local-seo\/\"> Come ottimizzare il contenuto del tuo blog per il SEO locale<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/come-trovare-clienti-seo-locali-senza-telefonare-a-freddo\/\"> Come trovare clienti SEO locali senza fare telefonate a freddo<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/\"> SEO locale senza indirizzo fisico<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-32\/\"> Suggerimenti sulle citazioni SEO locali<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Le ricerche locali sono in aumento. Secondo HubSpot, rappresentano circa la met\u00e0 di tutte le ricerche effettuate su Google. Poich\u00e9 sempre pi\u00f9 utenti si rivolgono a Google per ottenere informazioni locali, non si pu\u00f2 ignorare l'ottimizzazione dei motori di ricerca locali (SEO) come tattica di marketing. Una campagna SEO locale di successo aiuter\u00e0 la vostra azienda a posizionarsi meglio nelle ricerche online [...]<\/p>","protected":false},"author":6,"featured_media":12040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,14],"tags":[],"class_list":["post-12038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local SEO with No Physical Address - SEO.London<\/title>\n<meta name=\"description\" content=\"Local searches are on the rise. According to HubSpot, they account for roughly half of all searches performed on Google. As more users turn to Google for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO with No Physical Address\" \/>\n<meta property=\"og:description\" content=\"Even if your business caters to local customers, though, it may not have a physical address. Not all local businesses have a brick-and-mortar storefront\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T22:09:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-14T14:17:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-with-No-Physical-Address-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1695\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Local SEO with No Physical Address\" \/>\n<meta name=\"twitter:description\" content=\"Even if your business caters to local customers, though, it may not have a physical address. Not all local businesses have a brick-and-mortar storefront\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-with-No-Physical-Address-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Local SEO with No Physical Address - SEO.London","description":"Local searches are on the rise. According to HubSpot, they account for roughly half of all searches performed on Google. As more users turn to Google for","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/it\/what-is-cornerstone-contenuto-31\/","og_locale":"it_IT","og_type":"article","og_title":"Local SEO with No Physical Address","og_description":"Even if your business caters to local customers, though, it may not have a physical address. 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