Last Updated in August 2021 by Lukasz Zelezny
With the millions of people browsing for organic searches on the internet, you must position your SEO to help you get higher rankings in the investigation. Investing in building your site to be SEO-friendly will make you highly ranked in the search results and have more gains. In this article, among other things, we shall learn how best to make your website SEO friendly.
What is an SEO friendly website?
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There are standards and guidelines that Google expects of all websites regarding their content, relevance, links, design and accessibility. Google has control over which results to show and which ones not to show. If your website follows these rules, you can be sure to fall on the good side, but if not, then you are bound to be on the failing side.
How to make my site SEO friendly?
To understand how to make your website SEO friendly, you must know what Google considers proper and what it doesn’t allow, according to the guidelines. Here is how to make your website SEO friendly in just a matter of minutes.
Content: It is always a good idea to go through the content you have posted online every once in a while, and ensure it matches with the links and the keywords. If the content of your page is not in sync with the title or the links that direct to it, Google doesn’t particularly look into them. Always ensure the content you upload is more than 500 words long, original, quite appropriate, and contains valuable information.
Check the URLs: Ensure that your URLs are made friendly to the users. Your primary goal may not have been to ensure you get the proper URL structure for your pages, but it can’t be stressed enough how important this factor is. The URL is responsible for feeding search engines with information on the content of your pages, who the target is and the context in which they are written. Make your URLs simple as much as possible; let each page have its unique URL. Always be sure to be keen on the fine details and capture everything right.
Meta description: The meta description does not have a direct impact on your site’s SEO. However, it indirectly affects the clickthrough rate. The meta description is found by reviewing the source code of each page. Its general format is: <meta name=”description”. Always ensure that the meta description is between 150 and 160 characters and has no duplicated content. In cases where no content is provided, Google scans and comes up with its meta description.
Heading tags: They are also known as header tags. The metadata is only of mild importance, but the heading tags are crucial. The search engines rely on the heading tags to determine the theme of the page. They are usually coded and sized as H1, being the most important, to H6. When it comes to heading tags, usefulness and relevance are vital. The search engines could penalize your page if you use heading misleading tags. Always confirm and make sure your page only has a single H1 title.
Text: It may seem like a less important factor, but it is believed that using italics, bold or underlined words plays a small part as one of the factors that lead to negative ranking. Always have this in mind to be on the safe side.
Title tag: Visitors may be less interested in the title tag, but the search engine will not ignore it. This is one of the essential factors they use in algorithm ranking, and they also refer to it when coming up with a title of an organic listing. When inspecting the SEO compliance, use more time with title tags by viewing the source code of each page. The title tag should always be at the top or at least near the top of the page, and the length should not exceed 60 characters or 600 pixels. Keywords should always be used at the front of the title, and the company name comes last. Title tags should always be brief as search engines are often frustrated to deal with lengthy tags, which dilutes the importance of keywords. Always avoid duplicated tags.
Credible links: Even though each of the new algorithm updates that Google has come up with primarily works to dilute the value of backlinks, they still do matter. You only need to be careful about acquiring them and ensure they are of importance and natural. Aim for links that are credible and avoid any form of malpractice.
How do I benefit from having an SEO friendly site?
Apart from enjoying the peace of mind that you are working within the set regulations, having an SEO-friendly website comes with other benefits. It makes you visible and accessible, and you also get to have more relevant content.
Being SEO friendly ensures that the search engines can determine the parameters to use on your website. If, for example, you have people browsing for long-form content while others are looking for videos, the fact that your pages are SEO friendly ensures the indexing of your pages is done accurately, making it easier for browsers to use.
The main aim of search engines like Google is to locate and display the most relevant content. The accuracy of your SEO will determine whether your site will be ranked as the relevant content for the viewers. Being SEO friendly makes this possible.
For your site to be of significant use to people, it must be visible. If your site is SEO friendly, you will be ranked highly and gain more traffic on your pages.
There is so much to benefit from being SEO friendly. If you want to establish a successful online business, the first step to success is ensuring your website is SEO friendly. This means people will be able to view your pages with much more ease, meaning it will attract better traffic, and that means you will gain so much from viewers who want to purchase your products or use your products.